August 23, 2025 • 33 mins
What happens when passion meets purpose? Carlos' journey from car-loving teenager to professional detailer reveals the transformative power of following your calling.
Carlos' detailing story begins with his uncle's influence – a barber who kept his cars immaculate. This early exposure sparked a lifelong passion that eventually became a business with deep spiritual and family roots. Today, Carlos' detailing work isn't just about pristine vehicles; it's about creating a legacy and showing his autistic son that anything is possible with determination and support.
The conversation takes a fascinating turn when Carlos shares how he tackled ceramic coating a funeral home's limousine despite never having done it before. Rather than turning down the opportunity, he confidently accepted, immediately sought proper training, and delivered exceptional results. This "say yes, then learn how" approach exemplifies the entrepreneurial mindset that transforms challenges into stepping stones.
Marketing discussions reveal practical wisdom for detailers of all experience levels. While Carlos leverages social media successfully, host Davy Tyburski emphasizes the importance of multi-channel marketing tailored to your specific audience. For some clients, traditional flyers or postcards might still outperform digital methods – a reminder that understanding your market trumps following trends.
Perhaps most powerful is Carlos' raw honesty about nearly giving up after losing several family members. What kept him going? A combination of faith, responsibility to his son, and what he calls his "no quit attitude." His mantra – "I bless this vehicle with my magic hands" – perfectly encapsulates how he transforms ordinary work into extraordinary service.
Ready to turn your detailing passion into a purposeful business? Subscribe now and join our community of Big Money Detailers who are earning more to serve more!
INTRO
Your host is Davy Tyburski, America’s Chief Profit Officer® and Founder BigMoneyDetailer.com.
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OUTRO
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Davy (00:00):
Hey, big Money Detailers, welcome to the Big Money
Detailer podcast.
And today we are all going tobe blessed by my man, carlos,
who's going to share his wisdomand his knowledge, and he's got
some great personal stories thatnot only will inspire you and
motivate you, but certainly somedetails get it, some details
about your detailing business,where you can make sure that
you're earning more and you canserve more as you move forward.
(00:23):
So, carlos, are you ready tothrive and shine, brother?
Let's go, dave.
All right, let's do it.
Let's do it.
Okay, man, let's go back way,way back, when you were a tiny
tot.
I always like to start likethis man.
How and when did you getstarted in knowing you have a
passion for detailing?
Carlos (00:40):
I was around the age of 14, 15 years old.
My uncle back home is a smallbusiness owner.
He's a barber and he loved tokeep his cars clean and it kind
of rubbed off on me and sincethen I like to keep my car clean
.
I don't like to ride in a dirtycar too much.
It's more of actually thepassion and how it came to keep
(01:04):
my car clean.
So my first car my parents gotme was a Chevrolet Cavalier.
I think it was like um, I can'tremember the year of it, but uh
, I was so happy with that car Iactually would wash it every
weekend to make sure I don'twant to keep a car, keep my car
clean.
And it trickled over to my nextcar I got before and when I
(01:26):
graduated from high school Ikept that clean as well too, and
I took that to college and Iwill always keep my car clean.
For, like college, I find a carwash to go to to keep my cars
clean.
And my sister would like totease me like you like to keep
your car clean, I said I don'tlike to ride in a dirty car and,
um, I will wash hers every nowand then as well to to keep up
(01:50):
Um so that.
Davy (01:51):
So basically you've been, you've been, you've had a
passion for clean cars since youwere, you know, high school.
Let's say right, yeah, and nowthat's carried on, I like two or
three years ago.
So you love to have thatpassion for cleaning cars.
But let's actually because,again, folks don't just learn
from us at Big Money Detailerbut I'm going to dive into this
a second.
So I want you to rewind thetape here.
(02:13):
And this is the teaching pointfor all the listeners, my Big
Money Detailers that follow us.
Here's the teaching point.
So Carlos was keeping his owncar clean.
So rule number one if you'remobile and you're driving around
in a dirty mobile van, what ispeople's perception of you?
Carlos, If you can't take careof yourself, how the heck are
(02:35):
you going to take care of me?
So that's a little checkbox,right?
Carlos (02:38):
But here's where I really want to get to Now.
Davy (02:41):
I don't know what your answer is, but I'm going to go
on a limb because I want to makesure that we get a teaching
point out.
So it was your uncle that had abarbershop, right, yes, and you
were washing cars, right?
So do you want to guess what myquestion is going to be?
How many customers did you getfrom the barbershop?
Carlos (03:00):
I wasn't really actually more trying to get customers
initially at first, but I thinkthat kind of like if you were
going to go back and do it overagain.
Davy (03:09):
Now that you know what I'm talking about, what?
Carlos (03:11):
would you wish, I wish I would have done it that way.
Davy (03:14):
That's what I'm looking for, brother Carlos.
That's what I'm looking forCause we're all about.
Look, man, here's what.
Here's how I look at the world.
It took me a while to figurethis out.
By the way, think about yourcar.
There's a rearview mirror.
That thing's about six inches.
Right, yeah, and that's stuffin the past.
I'm looking backwards, so we'relooking backwards, carlos, to
(03:35):
the barbershop, because now Iwant to talk about the
windshield.
That's a lot bigger.
So, moving forward for all ofour listeners, right, here's the
teaching point I want to makesure you get.
Sometimes, a great introductionor marketing opportunity is
right in front of you and youmiss it or, more importantly,
you didn't have the mindset tobe on the lookout for it.
So what Carlos basically saidwas if he was 15 again, god,
don't we all wish we could be 15again, by the way, because I
(03:57):
would have done a lot of thingsdifferently.
But being 15, having a car washbusiness and uncle has, I'm
sure it was a pretty goodbarbershop too, because there's
a lot of good conversation there.
It's more like your brothersthat come there on the weekend
and you talk about god and youtalk about all that.
I could just see you there at15.
But now I want you to go backand say, man, what about if,
while they were getting theirhair cut, if I would have been
(04:18):
taking care of their vehiclewhile they were?
So that's how I want you tothink differently, moving
forward, all my listeners forBig Money Detailer podcast what
can you do right now?
That's right in front of you,just like that information I
gave you on.
Carlos, do you have an unclethat's a barber?
Now I don't have to be a barber, but who do you know that has
access to a lot of happycustomers that you can serve
them first and then you can getthem to introduce you to all
(04:41):
those other folks coming in fora haircut.
So, man, that right there alone, I talk about my 1980s
calculator.
Every night People have beenfollowing me like, oh, here he
goes again, talking about thatdamn calculator.
That's right.
You know why I talk about this1980s calculator, carlos, it
don't lie, you're right, itdon't lie.
So I'm going to do some mathright here, right now, and I'm'm
(05:02):
gonna kick you in the butt,because when I coach people, I
either give you a hug or I kickyou in the butt.
I'm gonna kick you in the buttand everyone's gonna get to
listen to this conversation.
Hypothetically, your uncle had10 customers a day, times two on
the, you know, sunday afterchurch.
He probably did somethingafternoon.
Let's say he had 15 customerseach of them.
Let's say half of them gave youthe ability to wash their car,
so that's seven.
(05:22):
Let's say you charge 50 bucksfor the car.
Right, that's $350.
The calculator don't lie,that's $350.
You could have made almostevery weekend by your uncle's
barber shop.
Now again, rear view mirror.
I don't care.
What do we do moving forward?
How do you take that conceptright there and just model it a
little bit to maximize yourbusiness as one of the listeners
(05:43):
here on the podcast?
So thanks for sharing how yougot started.
Now next question why do you dowhat you do, man?
Why do you get up and crank andgrind on detailing cars, man?
What's your?
Why?
Carlos (05:55):
Well, that became a passion of me and now, since I'm
a father, it actually gives memore idea, because me and my
wife decided to kind of do moreof the business side of we have
a son who's autistic.
Davy (06:12):
OK.
Carlos (06:13):
And we want to actually show him a lot.
You know what he actually canhave.
He's actually technically he'sa nonverbal, autistic kid, but
he actually has a passion toswim.
He competes in the SpecialOlympics and I always enjoy to
watch him swim.
(06:33):
So now, with the car detailing,I try to get him out there, you
know, to help me out any waypossible to show that he
actually you can do anythingpossible to show that he
actually you can do anythingpossible.
As long as we got your back, wewant you to be great and he's
been doing pretty good so far.
(06:54):
Anytime we get answers ofsaying he can't do something, he
proves us wrong, because I knowhe's protecting.
God's got him and he does.
He does something amazing everyday.
Davy (07:08):
I love it.
What a what a great story.
So you know, everyone has theirwhy.
Right Now, again, people thinkI'm all about the money.
That's not true.
I talk about the five F's allthe time.
I talk about faith, family,financial fitness and fun.
And you've hit on two or threeof those already in the first
part of this podcast, right,faith and family.
But I think the important thingis you're also thinking about
(07:28):
the legacy, like how do you makethis thing more of a legacy for
your family moving forward?
And I'm not just all about themoney.
As a matter of fact, if youlook at my tagline, it does say
showing you how to earn more soyou can serve more.
But here's the catchphrase withthat Serve more can mean
anything.
Could be serve more clients,could be serve more charities
like the Autism Society, couldbe serving your church, could be
(07:49):
serving folks that are lessfortunate than you.
Or it could be saving for yourgrandsons you know we just had
our first grandson about 10months ago.
Could be saving for your grand.
Look, it doesn't matter.
The point is, the more you earn, the more you can serve.
And you?
The point is, the more you earn, the more you can serve and you
decide how you want to serve.
Right, would you agree withthat?
You want to expand on it at all, especially with your family.
Carlos (08:08):
Yeah, you know I do.
I have a full time job as welltoo, so we do this more on a
part time basis, but I want toeventually do it full time.
So, yeah, I can have morefamily time, a little bit more
fun.
The faith is always there,because without God he's my
engine and that's the only way Iknow I'm going to actually get
(08:29):
it done.
You know the right way and Iguess time I look at time Time
is valuable.
Spend more time with my son andmy wife and actually able to do
a lot of stuff and still runthe business yeah, absolutely
that's always where I wanted toget.
So that's why I'm on the grindall the time, to continue to
(08:50):
keep so I can actually, when Iget there, hey, I was like that
hard work paid off and now I canstill have fun with my family.
I do like to work out and, amatter of fact, when you said
fitness, I do like to work out.
And, a matter of fact, when yousaid fitness, I got a buddy
that's a fireman, so I talk tohim about a lot of stuff.
So I'm trying to work on, likeyou're saying, like with the
(09:13):
windshield, that the time is nowworking with more of his
clients that actually need theircars detailed and while they're
working out as well too.
So I collaborate with him on alot of stuff.
So I'm trying to work on thatas well.
Davy (09:25):
I love it.
Well, look, if you'd be kindenough, man, before we started
recording the podcast, my man,carlos, got a cool t-shirt.
Man, can you share that witheveryone who's watching us today
?
Sure.
My shirt has my child is notrude, he's my child isn't rude,
weird, rude or weird.
It's called.
Let me read it one more time mychild isn't.
(09:46):
Isn't it's rude or weird, it'scalled autism.
What a great shirt, man, andwhat a great way to honor your
son man, that's a really coolshirt.
Thank you, thank you.
All right, good deal.
Let's switch gears a little bit, man.
Let's talk about if there's onething in your business.
Okay, and I know it's hard foryou because you're good at a lot
of stuff, but if I asked youwhat's your main superpower in
(10:07):
your business?
Like what, what do you thinkyou're so good at, man, that you
can put a cape on?
And you're like that's mysuperpower, davey, what?
How would you answer thatquestion, carlos?
What's your superpower in yourbusiness?
Carlos (10:21):
of my hands.
Ah I always love them.
Davy (10:24):
Dude, there's no coincidence.
You and I are Christian dudes,right?
We know there's no coincidence.
I ask this question purposelybecause, like with all my guests
that come on like you should do, by the way, with your clients
I checked out my man, carlos.
I went to his Instagram page.
He says this every time well,not every time, but most of the
time, but most of the time.
I hope I get it right, man,because I'm going off memory.
It's something like this Ibless this vehicle with my hands
(10:47):
.
Is that about right?
Is that about what you do?
Carlos (10:51):
Bless the vehicle with my magical hands.
There you go.
Davy (10:54):
That's what I was hoping you'd say Well, let's talk about
that, talk about your hands andbeing your superpower man, a
lot of stuff.
Carlos (11:01):
Sometimes, dave, when I'm out there detailing a car or
a vehicle, I guess I go intoanother world or something that
just like I zone out a lot ofstuff.
Um, I can remember a funeralhome asked me to do a um, a
ceramic coating on, uh, on thelimo right and it's just the
limo limo or is this the hearselimo?
(11:21):
It was the the limo, not thehearst limo.
Davy (11:23):
Okay, Because I was going to say, man, if you did the
Hearst limo, we're going to haveto schedule a 2.0.
I'm going to talk about that onthe next podcast, but go ahead,
tell us about the limo, brother.
Carlos (11:35):
They asked me to do a ceramic coating and I had to
take it all in.
I was like, wow, okay, you wantme to do a ceramic coating.
And to bring that story fullcircle, covid hit.
(11:55):
So what I did was it's acompany out of San Diego, right,
look?
I took in some online coursesand they sent me all these
products and everything and Igot certified of how to do
ceramic coating.
I got I'm working on PPF, umand to just actually do a lot of
stuff with um, with detailing,totally, and I took the time to
do that.
So I, when they asked me aboutthe ceramic coating, I said you
(12:17):
know what?
I think I can do it.
So I think when it that the day, the weather worked with me so
well, those two days I did it inmy driveway.
So I did everything, the stepsfor the ceramic coating.
So the second day, when Iactually started to do the
ceramic coating and stuff, youknow, people would come by.
It's like what are you doing?
(12:38):
A terminus guy stopped meseveral times what are you doing
?
I was like, well, this, I'mworking on this limo they want
me to um do a ceramic coating on.
He said you know how to do that.
I was like yeah, absolutely Ido.
I said here's my card.
I'm just, I want to go aheadand finish this.
I don't want to take too muchtime.
So, um, I did one side of it andactually had did it, and he
(13:01):
came back by said so you, youput it on.
I said you can take a look atthis side, right here I'm
working my way to the other side.
He's like wow, you got itlooking like a showroom vehicle.
I said I appreciate that I'mnot finished yet, but what I'm
going to do is going to do avideo and I'm probably going to
(13:22):
put it on my Instagram oranything like that.
If you're willing to take itout, take a look at it.
Here's my Instagram account,you can take a look at it.
And a couple of days later hesent me a message after I had
finished.
He's like wow, that's aphenomenal job what you've done.
I may get you to get my vehicle.
I said we got to get on thesame schedule and everything
(13:43):
like that.
We kind of hit and missed onour schedule, but I did finally
wind up getting him on his carand I didn't do it.
I didn't do a video on it.
I wish I had, but I did do it.
I ceramic coated my his vehicleas well too.
So, I think that was one of themore, one of the more shiny
moments of doing that limo andeverything.
Davy (14:02):
Yeah, well, it goes back to your, you know, back back to
your magic hands, right, yeah,my hands and then using all five
senses that we've been blessedwith.
So you listen, you watch the guycome up, had a conversation,
but what's interesting aboutthat story is and I think it's a
great way to think aboutmotivation and inspiration yeah,
you never did a ceramic coatingbefore the limo.
No, what you said was yes, in avery confident way.
(14:25):
Yes, absolutely, we'll takecare of that.
And then what did you do?
Immediately Go get the righttraining and education to do it
right Exactly.
You know how many folks well,no need to say that out loud as
far as the number, but let'sjust say there's more than one
that, again, I meet during mykeynote presentations and if
they had to look back in theirrear view mirror, they would
have done things differently.
And here's the key teachingpoint for all of us Learn from
(14:47):
the, not just the mentor, learnfrom the right mentor that's
been there, done that, stilldoing it today.
So God bless you for gettingthe training, because then that
spun off to another and anotherand another.
Here's the thing about ceramiccoatings right, real quick, and
I'm sure you're already doing it.
But for some of the newbies,quick way to sell ceramic
coatings is my 1980s calculator,davey, what the heck are you
(15:10):
talking about Easy Ready?
I'll do the math for you.
So Carlos is my client, right?
Let's say I'm Dylan at AffluentAuto Spa.
Carlos, now again, I'm not alotions and potions guy.
Those of you who've beenfollowing me know I ain't about
lotions, potions and tools.
I'm all about showing you howto earn more so you can serve
more.
So if I get this a little bitjacked up, play along.
So the ceramic coating is$1,500, right?
Carlos (15:32):
That's about it.
Davy (15:33):
So let's say $1,500.
Now, if I was talking to Carlosas a potential client, it'd go
something like this Carlos,based on my assessment and
diagnosis, here's what I wouldprescribe for that particular
limo.
Now we can do something lessexpensive, but the quality is
not going to be there.
I would suggest, because you'relike the doctor of detailing in
(15:53):
this case, I would prescribe afive-year ceramic coating.
That's guaranteed.
And really what?
What it comes out to pause?
Here's the teaching point.
Really what that comes out tobe, carlos, it's like it's less
than a buck a day.
It's like three hundred dollarsa year.
Yep, five years times threehundred fifteen hundred.
(16:16):
Now again, in dylan's businesswe deal with, you know, higher
end luxury and exotics.
Sometimes we don't have to walkthe client through that math.
It's less than a buck a day.
However, we want to serve asmany people as we can.
So in some cases and again notjudging, just throwing it out
there, but if it's somethingthat is not as exotic or as
luxurious as one of the carsthat Dylan works on, he may have
(16:38):
to break down that five-yearceramic coating to let them know
.
Look, for less than a buck aday.
You can have this whole thingcovered under warranty for five
years.
Anything will come back out,all that stuff that you guys do,
which is the magical stuff.
But sometimes you've got tobreak it down like a sixth
grader.
For me, I love to teach and Ilove to learn as a sixth grader.
If we can all go back and besixth graders again, we would be
(16:58):
a lot smarter, wouldn't youagree, carlos?
Carlos (17:00):
That's right yeah.
Davy (17:09):
Yeah, all right, good deal .
Carlos (17:09):
Anything else on that story about the ceramic coating
the limo and how you spun thatoff to another potential another
client for a ceramic coating.
Anything else you want to coveron that one Also, I've.
I've done my buddy the trainer.
I did his.
That was one of my first onesas well too.
He, he, he.
He trusted me to do it and Itold him I do, I can do it.
I just told him.
I told him initially, I saidthis is going to be 24 hours.
(17:33):
I need your vehicle for 24hours and then I'll call you
when you, when it's ready, andexplain everything as to listen
once.
This is on everything.
You know it can't get wet andall this as well.
Make sure you keep it out ofbeing rained on anything like
that and explain to them.
(17:53):
I say you know I'm putting thistype of protection on it this
many years.
I'm going to check back withyou, probably next few months,
everything.
Make sure you need moreenhancement or need to fix it or
anything else.
We're going to stay up on that.
Perfect, he understood.
Davy (18:10):
Yeah, so basically laying out a key teaching point again
just echoing back what Carlossaid is making sure we're
setting up those expectations.
What's going to happen next?
Yeah, I'm going to do this.
This is how long I need thevehicle.
This is how I'm going to followup.
This is what happens every year.
We've got to get it rechecked.
(18:31):
Blah, blah, blah, blah.
Laying that all out soeverybody understands.
All right, how about this oneman?
What about in terms of yourmarketing?
If you had to pick one or twothings that work, really work,
really, really well for you,what would be those one or two
things, carlos?
Carlos (18:40):
Social media has been pretty decent for me but I've
been meaning to actually do likemore ads and I know you know
some companies will call you andask you about trying to do ads
or they charge you so much and Iwas like I think I can do a lot
of this stuff on my own andthat me and my wife work on a
lot of stuff to try to do stuff.
I'm working on Probably more ofdoing a YouTube channel, more
(19:06):
videos, but the social media hasbeen helping.
But I need to get back to doing, I guess, the old school way
doing flyers, putting them up inthe mailbox and stuff.
I have cards.
Absolutely, word of mouth stillworks.
Davy (19:22):
Yeah, absolutely.
It's got to be done the rightway.
It's the same thing.
Like I mentioned earlier, Idon't know if we were recording
or not, but when my coachingmembers come to my house for my
two-day intensive, at the housewe talk about 100 different ways
to market and there's not oneway to market.
Some people respond to apostcard, some people respond to
a Facebook ad, some peoplerespond to an old-fashioned
(19:43):
flyer.
So what does that mean?
It means there's not one way tomarket what?
Based on your industry,obviously, in detailing, but
based on your market and yourclientele.
For instance, not judging Again.
I say this a lot, carlos,because I've had one or two
people that kind of give me somegrief on when I talk this way.
But I'm talking marketing.
(20:03):
I look, I love everyone.
I'm an elder at my church, so Idon't need to hear that BS.
So anyone that says that to me,I just let it.
I'm like a duck bro.
I let that just fly right offme.
I don't give a crap about that.
But here's the teaching pointaround that marketing If your
clientele is 60, 70 year oldpeople, how much business you
getting off Instagram from them?
Not a lot Okay that's the answerI was looking for.
(20:26):
However, if you're 60 or 70years old and you get something
in the mail that's physical,like this, that's big I'm going
to say big-ass font, I canactually read it.
That's your target audience.
So you have to speak to them,you have to market to them based
on what they want, right?
Um, and I think that I believethat's where a lot of people get
(20:48):
jacked up, because we'reunfortunately in this world,
we're attracted to a lot ofstuff, and there's bright, shiny
objects everywhere, and I'llleave it at that.
Oh well, I heard that thisdetailer had someone text them
and they were promised 15ceramic coatings a month.
Call them three months laterand ask them how it went.
Okay, all right that's thatthat's why I say man, 90 of that
(21:10):
stuff is smoke and mirrors andunfortunately, a lot of people
have been burned.
Now I'm not saying everyone.
One out of 10 is probably good,but now you got to go through
nine to find a good one that'sgoing to help you with online
advertising and all the othersexy stuff that they talk about,
but I know this as a fact.
I've been in this game fordecades.
By the way, I coach 15 otherindustries, so what I do is I
(21:32):
take what works well, like indentistry or healthcare, and I
model it for Dylan's detailingbusiness, and then what I do
after we test it, is I share itwith all my private coaching
members.
I know one thing still workswell is this thing right here,
which is something physical thatgoes out in the mail.
Now it doesn't have to be justthe mail.
You could stop by somewhere anddrop off some physical things,
but physical things still workin this world, and I know
(21:55):
digital media and all that.
Believe me, I know that gamejust as much as I know this game
, but you got to do it a bunchof different ways.
So any other commentary onother ways to market or any
ideas based on what I just said.
Carlos (22:06):
No, it's always nothing wrong with old school, as I call
it old school, old school, oldfashioned, still works.
Davy (22:13):
Hey, pushups still work and those were invented I don't
know how many years ago, man,you talk about your friend.
That was in fitness.
I'm sure pushups are still partof that routine somewhere and
that's old school, right?
Yeah, All right, Good deal.
Hey, what about this one man?
What about?
Was there a time and I'm sureyou had a lot of prayer, if
there ever was, and I'm surethere has been but a time you
were thinking about giving upand, more importantly, what did
(22:33):
you do to get through it?
Carlos (22:36):
It was actually really.
It was a period.
Well, I almost well, I can saywell, okay, I lost my mom early,
and then my dad, and then it'slike a lot of stuff, like my son
, when I would take John to gosee my dad it was every Sunday
(22:59):
and then when it all stopped,all of a sudden I was like, do I
want to continue to do thisdetailing stuff, or a lot of
stuff.
I guess I was going through, uh, just a lot, you know, maybe it
just um, I wouldn't call it adepression, but a lot of stuff.
You know, just when you lose aparent, it's it can kind of take
a toll on you.
So, not not willing to urge todo a lot of stuff, but, um, I
(23:23):
think I, I got, you know godtold me like no, don't give up
on anything like this.
He said, because I ain't givingup on you, right?
So let's go ahead and let's getback at it.
I'm going to get you back outthere.
I said, you know, I know it'sbeen like the weather's been
getting you.
You feel like a lot of stuff,let's get back outside, let's
get it.
And I think when I it was justone day, I got back out there
(23:47):
and I got back in the zone again.
I was like, yeah, I don't wantto quit this, I can't do it, I
can't do it, I can't, I can'tquit because I'll be quitting on
John.
I don't want to do that.
Davy (23:55):
That's right.
Yes, setting a good exampleRight, that's perfect.
Carlos (23:59):
Yeah.
Davy (23:59):
Man.
That's, that's a good storyright there.
You know, I mentioned it beforewe started recording.
Dad went to heaven a few yearsago.
Um, yeah, it's a challengingtime.
But here's the thing aboutdetailing.
Now again, whether it'sdetailing or whatever it might
be, people ask me, like, when Itravel, when I do my keynotes,
you know, I'll go to lunch bymyself and I'll be sitting there
and the waiter or waitress willcome over and they'll strike up
a conversation, blah, blah, andbe like what are you in town
(24:22):
for?
Well, I'm here for a keynote,blah, blah, blah, whatever.
And they're like what are youin town for?
Well, I'm here for a keynote,blah, blah, blah, whatever.
But then I ask him thisquestion, carlos.
I say something like this man.
I say I'll use Carlos again asan example.
I say Carlos, man, you are afantastic waiter, man, I
appreciate you serving me, but Ihave a question for you.
And then I pause.
They get all nervous, man.
They're like freaking out.
It's like what's this dudegoing going to ask me like I'm
like carlos, what would you bedoing right now, right now that
(24:48):
you love to do, and you weren'teven getting paid for it?
Let that in the crock pot for aminute, because here's, here's
what happened once.
I'll tell the story.
I again, I don't believe there'scoincidences.
I figured maybe I was maybe inorlando I asked that question.
I don't believe there'scoincidences.
I figured maybe I was maybe inOrlando I asked that question.
I don't remember all thedetails about it, but I do
(25:09):
remember that she was probablymid 20, single mom, right?
I can't remember all thedetails of her, but here was the
.
That was the question, right,dude, she got teary eyed and
like that never happened to mebefore.
Now, this is lunchtime, bro, soI'm not talking about like
dinner, having a beer orsomething.
This is like lunchtime.
I'm having a Coca-Cola, if youknow what I mean, and I'll
teary-eyed man.
And she said I'd be teachingkids how to dance and of course
(25:34):
I let that go get my check onthe way out.
Let's just say I left a prettysignificant tip with a note.
And here's the point of thestory.
I hope and I prayed for herthrough my drive-thru prayers
that maybe that questioninspired her to go do something
she loves to do that she wasn'tgetting paid for.
(25:55):
But here's the catch.
Like you, man, and Dylan andmany other detailers that I meet
.
You have a passion, like youwould detail cars almost what
you did for free because youlove it so much.
But here's the teaching point Ifyou could do something you love
to do and also you get paidwhat you're worth, is there
(26:16):
anything better than that,brother?
There's nothing better thanthat.
So I hope that she went outwith my little contribution,
let's say, and I hope she maybewent somewhere to serve kids
from a dance perspective, and Ihope she maybe went somewhere to
serve kids from a danceperspective, and I hope today
that was many years ago I hopetoday she has her own dance
studio and she's serving kids.
She's doing what she lovesteaching them how to dance and I
(26:37):
hope she's getting paid very,very, very well.
I hope she's earning more soshe can serve more.
If you know what I mean.
Yeah yeah, so that's the passionside of it.
Man, passion is very high inthis industry, okay, which I
think is fantastic.
All right, one or two morequestions then we'll wrap it up.
One thing that if you had to goback and say, man, a big
(26:58):
teaching point for me, either inyour life or in your business,
a big teaching point for youwhere you're like man, that was
a tough time.
But, boy, here's what I learnedfrom that.
Carlos (27:09):
I guess the tough time I always look back at when you
lose loved ones.
So it's like when my mom passedaway suddenly.
Then it was like my grandmother.
It was like my aunt, my mom, mygrandmother, and then it was
(27:30):
like kept happening in threes.
So then it was like my othergrandmother, my uncle and my dad
, and I was like, whoa?
I'm like, why is this happening?
I was like, but you know whatStuff happens.
I have no control over it.
Let me use this motivation hereto actually do what I really
(27:54):
want to do.
I know you want to get, you getto the point.
You say, well, I have thispassion to do something about it
.
Now, how can I do it?
And I always will get to thepoint.
I.
I read a little scripture fromfrom, from the bible, and it's
something that will always stickout to me like I've instilled
this in you.
I know you can do it if youfollow me.
(28:18):
I'm going to show you the rightpath.
Don't't take man's path.
I want you to take my path.
Beautiful, and I think I've hadthat moment.
It's been about almost like twoyears ago and I just had to like
sit still and I was like, yeah,I got to go this way.
I can't keep trying to do it myway.
It's not working.
(28:39):
I got to follow it God's way.
Good and so far, so good.
Um, everything's been workingout pretty good.
Um, I think a lot of my what'swith the car detailing has been
like the word of mouth of a lotof stuff, and then people see my
social media stuff.
They they like it.
Then they may may contact me.
So my wife came up withsomething I always ask her for,
(29:02):
like for help, or something shecame up with the the changing of
the business card and the logo,and I told her I was like well,
is that gonna work?
I was like you know what?
I think it will work.
I'm gonna let you do thatbecause that you have that, that
glitch to do that stuff.
Yeah, I'm gonna do this way.
So um.
(29:25):
I just, I always look at mypicture of my parents on my wall
and that's my inspiration everyday.
And then I always can alwaysJohn smile.
So my inspiration with myparents, john and my wife.
So I have now the no quitattitude.
I said, no, I'm going to getthere, I'm going to have a
success story.
(29:45):
I'm just being patient about itand continue to work hard on it
.
Davy (29:51):
Well, fantastic, carlos.
Well, I think we're going toend it on that.
Man, what a great story.
And again, you have a truefamily business.
Your grandparents, your mom anddad and all your uncles,
they're part of your businessright now.
I know you know this, this man,but, boy, it's just feels so
good to say it out loud that youtruly have a family business.
That's heavenly and also hereon earth.
(30:12):
So, god bless you, man,continue to do great things.
And before we wrap it up, justone more quickie, if folks want
to find you on Instagram if youcan let them know the best way
to do that, man, that would begreat.
Carlos (30:31):
My, my instagram account is um, real hello, real
underscore, los 1976.
That's why I put a lot of my,um, detailing stuff, um on.
I also have my facebook page.
If um, I put it on my facebook.
Carlos, uh, keith, it's onthere as well, perfect well with
that said carlos, man, it'sbeen a blessing having you.
Davy (30:45):
I love talking to guys like you that really have the
inspiration and the passion fordetailing and and also being
paid appropriately for the greatwork you're doing in this world
.
And again, the big one I wantto close on is this one right
here, my man says I bless thisvehicle with my magic hands.
I bless this vehicle with mymagic hands, and that is my man,
carlos.
So, carlos, we'll catch yousoon.
(31:06):
Until next time, big MoneyDetailers.
Again, I'm Davey Tyburski, thefounder of BigMoneyDetailercom
and also known as America'sChief Profit Officer, and I will
see you on the other side.
Bye-bye.
Hey, big Money Detailers, welcome to the Big Money
Detailer podcast.
And today we are all going tobe blessed by my man, carlos,
who's going to share his wisdomand his knowledge, and he's got
some great personal stories thatnot only will inspire you and
motivate you, but certainly somedetails get it, some details
about your detailing business,where you can make sure that
you're earning more and you canserve more as you move forward.
(00:23):
So, carlos, are you ready tothrive and shine, brother?
Let's go, dave.
All right, let's do it.
Let's do it.
Okay, man, let's go back way,way back, when you were a tiny
tot.
I always like to start likethis man.
How and when did you getstarted in knowing you have a
passion for detailing?
Carlos (00:40):
I was around the age of 14, 15 years old.
My uncle back home is a smallbusiness owner.
He's a barber and he loved tokeep his cars clean and it kind
of rubbed off on me and sincethen I like to keep my car clean
.
I don't like to ride in a dirtycar too much.
It's more of actually thepassion and how it came to keep
(01:04):
my car clean.
So my first car my parents gotme was a Chevrolet Cavalier.
I think it was like um, I can'tremember the year of it, but uh
, I was so happy with that car Iactually would wash it every
weekend to make sure I don'twant to keep a car, keep my car
clean.
And it trickled over to my nextcar I got before and when I
(01:26):
graduated from high school Ikept that clean as well too, and
I took that to college and Iwill always keep my car clean.
For, like college, I find a carwash to go to to keep my cars
clean.
And my sister would like totease me like you like to keep
your car clean, I said I don'tlike to ride in a dirty car and,
um, I will wash hers every nowand then as well to to keep up
(01:50):
Um so that.
Davy (01:51):
So basically you've been, you've been, you've had a
passion for clean cars since youwere, you know, high school.
Let's say right, yeah, and nowthat's carried on, I like two or
three years ago.
So you love to have thatpassion for cleaning cars.
But let's actually because,again, folks don't just learn
from us at Big Money Detailerbut I'm going to dive into this
a second.
So I want you to rewind thetape here.
(02:13):
And this is the teaching pointfor all the listeners, my Big
Money Detailers that follow us.
Here's the teaching point.
So Carlos was keeping his owncar clean.
So rule number one if you'remobile and you're driving around
in a dirty mobile van, what ispeople's perception of you?
Carlos, If you can't take careof yourself, how the heck are
(02:35):
you going to take care of me?
So that's a little checkbox,right?
Carlos (02:38):
But here's where I really want to get to Now.
Davy (02:41):
I don't know what your answer is, but I'm going to go
on a limb because I want to makesure that we get a teaching
point out.
So it was your uncle that had abarbershop, right, yes, and you
were washing cars, right?
So do you want to guess what myquestion is going to be?
How many customers did you getfrom the barbershop?
Carlos (03:00):
I wasn't really actually more trying to get customers
initially at first, but I thinkthat kind of like if you were
going to go back and do it overagain.
Davy (03:09):
Now that you know what I'm talking about, what?
Carlos (03:11):
would you wish, I wish I would have done it that way.
Davy (03:14):
That's what I'm looking for, brother Carlos.
That's what I'm looking forCause we're all about.
Look, man, here's what.
Here's how I look at the world.
It took me a while to figurethis out.
By the way, think about yourcar.
There's a rearview mirror.
That thing's about six inches.
Right, yeah, and that's stuffin the past.
I'm looking backwards, so we'relooking backwards, carlos, to
(03:35):
the barbershop, because now Iwant to talk about the
windshield.
That's a lot bigger.
So, moving forward for all ofour listeners, right, here's the
teaching point I want to makesure you get.
Sometimes, a great introductionor marketing opportunity is
right in front of you and youmiss it or, more importantly,
you didn't have the mindset tobe on the lookout for it.
So what Carlos basically saidwas if he was 15 again, god,
don't we all wish we could be 15again, by the way, because I
(03:57):
would have done a lot of thingsdifferently.
But being 15, having a car washbusiness and uncle has, I'm
sure it was a pretty goodbarbershop too, because there's
a lot of good conversation there.
It's more like your brothersthat come there on the weekend
and you talk about god and youtalk about all that.
I could just see you there at15.
But now I want you to go backand say, man, what about if,
while they were getting theirhair cut, if I would have been
(04:18):
taking care of their vehiclewhile they were?
So that's how I want you tothink differently, moving
forward, all my listeners forBig Money Detailer podcast what
can you do right now?
That's right in front of you,just like that information I
gave you on.
Carlos, do you have an unclethat's a barber?
Now I don't have to be a barber, but who do you know that has
access to a lot of happycustomers that you can serve
them first and then you can getthem to introduce you to all
(04:41):
those other folks coming in fora haircut.
So, man, that right there alone, I talk about my 1980s
calculator.
Every night People have beenfollowing me like, oh, here he
goes again, talking about thatdamn calculator.
That's right.
You know why I talk about this1980s calculator, carlos, it
don't lie, you're right, itdon't lie.
So I'm going to do some mathright here, right now, and I'm'm
(05:02):
gonna kick you in the butt,because when I coach people, I
either give you a hug or I kickyou in the butt.
I'm gonna kick you in the buttand everyone's gonna get to
listen to this conversation.
Hypothetically, your uncle had10 customers a day, times two on
the, you know, sunday afterchurch.
He probably did somethingafternoon.
Let's say he had 15 customerseach of them.
Let's say half of them gave youthe ability to wash their car,
so that's seven.
(05:22):
Let's say you charge 50 bucksfor the car.
Right, that's $350.
The calculator don't lie,that's $350.
You could have made almostevery weekend by your uncle's
barber shop.
Now again, rear view mirror.
I don't care.
What do we do moving forward?
How do you take that conceptright there and just model it a
little bit to maximize yourbusiness as one of the listeners
(05:43):
here on the podcast?
So thanks for sharing how yougot started.
Now next question why do you dowhat you do, man?
Why do you get up and crank andgrind on detailing cars, man?
What's your?
Why?
Carlos (05:55):
Well, that became a passion of me and now, since I'm
a father, it actually gives memore idea, because me and my
wife decided to kind of do moreof the business side of we have
a son who's autistic.
Davy (06:12):
OK.
Carlos (06:13):
And we want to actually show him a lot.
You know what he actually canhave.
He's actually technically he'sa nonverbal, autistic kid, but
he actually has a passion toswim.
He competes in the SpecialOlympics and I always enjoy to
watch him swim.
(06:33):
So now, with the car detailing,I try to get him out there, you
know, to help me out any waypossible to show that he
actually you can do anythingpossible to show that he
actually you can do anythingpossible.
As long as we got your back, wewant you to be great and he's
been doing pretty good so far.
(06:54):
Anytime we get answers ofsaying he can't do something, he
proves us wrong, because I knowhe's protecting.
God's got him and he does.
He does something amazing everyday.
Davy (07:08):
I love it.
What a what a great story.
So you know, everyone has theirwhy.
Right Now, again, people thinkI'm all about the money.
That's not true.
I talk about the five F's allthe time.
I talk about faith, family,financial fitness and fun.
And you've hit on two or threeof those already in the first
part of this podcast, right,faith and family.
But I think the important thingis you're also thinking about
(07:28):
the legacy, like how do you makethis thing more of a legacy for
your family moving forward?
And I'm not just all about themoney.
As a matter of fact, if youlook at my tagline, it does say
showing you how to earn more soyou can serve more.
But here's the catchphrase withthat Serve more can mean
anything.
Could be serve more clients,could be serve more charities
like the Autism Society, couldbe serving your church, could be
(07:49):
serving folks that are lessfortunate than you.
Or it could be saving for yourgrandsons you know we just had
our first grandson about 10months ago.
Could be saving for your grand.
Look, it doesn't matter.
The point is, the more you earn, the more you can serve.
And you?
The point is, the more you earn, the more you can serve and you
decide how you want to serve.
Right, would you agree withthat?
You want to expand on it at all, especially with your family.
Carlos (08:08):
Yeah, you know I do.
I have a full time job as welltoo, so we do this more on a
part time basis, but I want toeventually do it full time.
So, yeah, I can have morefamily time, a little bit more
fun.
The faith is always there,because without God he's my
engine and that's the only way Iknow I'm going to actually get
(08:29):
it done.
You know the right way and Iguess time I look at time Time
is valuable.
Spend more time with my son andmy wife and actually able to do
a lot of stuff and still runthe business yeah, absolutely
that's always where I wanted toget.
So that's why I'm on the grindall the time, to continue to
(08:50):
keep so I can actually, when Iget there, hey, I was like that
hard work paid off and now I canstill have fun with my family.
I do like to work out and, amatter of fact, when you said
fitness, I do like to work out.
And, a matter of fact, when yousaid fitness, I got a buddy
that's a fireman, so I talk tohim about a lot of stuff.
So I'm trying to work on, likeyou're saying, like with the
(09:13):
windshield, that the time is nowworking with more of his
clients that actually need theircars detailed and while they're
working out as well too.
So I collaborate with him on alot of stuff.
So I'm trying to work on thatas well.
Davy (09:25):
I love it.
Well, look, if you'd be kindenough, man, before we started
recording the podcast, my man,carlos, got a cool t-shirt.
Man, can you share that witheveryone who's watching us today
?
Sure.
My shirt has my child is notrude, he's my child isn't rude,
weird, rude or weird.
It's called.
Let me read it one more time mychild isn't.
(09:46):
Isn't it's rude or weird, it'scalled autism.
What a great shirt, man, andwhat a great way to honor your
son man, that's a really coolshirt.
Thank you, thank you.
All right, good deal.
Let's switch gears a little bit, man.
Let's talk about if there's onething in your business.
Okay, and I know it's hard foryou because you're good at a lot
of stuff, but if I asked youwhat's your main superpower in
(10:07):
your business?
Like what, what do you thinkyou're so good at, man, that you
can put a cape on?
And you're like that's mysuperpower, davey, what?
How would you answer thatquestion, carlos?
What's your superpower in yourbusiness?
Carlos (10:21):
of my hands.
Ah I always love them.
Davy (10:24):
Dude, there's no coincidence.
You and I are Christian dudes,right?
We know there's no coincidence.
I ask this question purposelybecause, like with all my guests
that come on like you should do, by the way, with your clients
I checked out my man, carlos.
I went to his Instagram page.
He says this every time well,not every time, but most of the
time, but most of the time.
I hope I get it right, man,because I'm going off memory.
It's something like this Ibless this vehicle with my hands
(10:47):
.
Is that about right?
Is that about what you do?
Carlos (10:51):
Bless the vehicle with my magical hands.
There you go.
Davy (10:54):
That's what I was hoping you'd say Well, let's talk about
that, talk about your hands andbeing your superpower man, a
lot of stuff.
Carlos (11:01):
Sometimes, dave, when I'm out there detailing a car or
a vehicle, I guess I go intoanother world or something that
just like I zone out a lot ofstuff.
Um, I can remember a funeralhome asked me to do a um, a
ceramic coating on, uh, on thelimo right and it's just the
limo limo or is this the hearselimo?
(11:21):
It was the the limo, not thehearst limo.
Davy (11:23):
Okay, Because I was going to say, man, if you did the
Hearst limo, we're going to haveto schedule a 2.0.
I'm going to talk about that onthe next podcast, but go ahead,
tell us about the limo, brother.
Carlos (11:35):
They asked me to do a ceramic coating and I had to
take it all in.
I was like, wow, okay, you wantme to do a ceramic coating.
And to bring that story fullcircle, covid hit.
(11:55):
So what I did was it's acompany out of San Diego, right,
look?
I took in some online coursesand they sent me all these
products and everything and Igot certified of how to do
ceramic coating.
I got I'm working on PPF, umand to just actually do a lot of
stuff with um, with detailing,totally, and I took the time to
do that.
So I, when they asked me aboutthe ceramic coating, I said you
(12:17):
know what?
I think I can do it.
So I think when it that the day, the weather worked with me so
well, those two days I did it inmy driveway.
So I did everything, the stepsfor the ceramic coating.
So the second day, when Iactually started to do the
ceramic coating and stuff, youknow, people would come by.
It's like what are you doing?
(12:38):
A terminus guy stopped meseveral times what are you doing
?
I was like, well, this, I'mworking on this limo they want
me to um do a ceramic coating on.
He said you know how to do that.
I was like yeah, absolutely Ido.
I said here's my card.
I'm just, I want to go aheadand finish this.
I don't want to take too muchtime.
So, um, I did one side of it andactually had did it, and he
(13:01):
came back by said so you, youput it on.
I said you can take a look atthis side, right here I'm
working my way to the other side.
He's like wow, you got itlooking like a showroom vehicle.
I said I appreciate that I'mnot finished yet, but what I'm
going to do is going to do avideo and I'm probably going to
(13:22):
put it on my Instagram oranything like that.
If you're willing to take itout, take a look at it.
Here's my Instagram account,you can take a look at it.
And a couple of days later hesent me a message after I had
finished.
He's like wow, that's aphenomenal job what you've done.
I may get you to get my vehicle.
I said we got to get on thesame schedule and everything
(13:43):
like that.
We kind of hit and missed onour schedule, but I did finally
wind up getting him on his carand I didn't do it.
I didn't do a video on it.
I wish I had, but I did do it.
I ceramic coated my his vehicleas well too.
So, I think that was one of themore, one of the more shiny
moments of doing that limo andeverything.
Davy (14:02):
Yeah, well, it goes back to your, you know, back back to
your magic hands, right, yeah,my hands and then using all five
senses that we've been blessedwith.
So you listen, you watch the guycome up, had a conversation,
but what's interesting aboutthat story is and I think it's a
great way to think aboutmotivation and inspiration yeah,
you never did a ceramic coatingbefore the limo.
No, what you said was yes, in avery confident way.
(14:25):
Yes, absolutely, we'll takecare of that.
And then what did you do?
Immediately Go get the righttraining and education to do it
right Exactly.
You know how many folks well,no need to say that out loud as
far as the number, but let'sjust say there's more than one
that, again, I meet during mykeynote presentations and if
they had to look back in theirrear view mirror, they would
have done things differently.
And here's the key teachingpoint for all of us Learn from
(14:47):
the, not just the mentor, learnfrom the right mentor that's
been there, done that, stilldoing it today.
So God bless you for gettingthe training, because then that
spun off to another and anotherand another.
Here's the thing about ceramiccoatings right, real quick, and
I'm sure you're already doing it.
But for some of the newbies,quick way to sell ceramic
coatings is my 1980s calculator,davey, what the heck are you
(15:10):
talking about Easy Ready?
I'll do the math for you.
So Carlos is my client, right?
Let's say I'm Dylan at AffluentAuto Spa.
Carlos, now again, I'm not alotions and potions guy.
Those of you who've beenfollowing me know I ain't about
lotions, potions and tools.
I'm all about showing you howto earn more so you can serve
more.
So if I get this a little bitjacked up, play along.
So the ceramic coating is$1,500, right?
Carlos (15:32):
That's about it.
Davy (15:33):
So let's say $1,500.
Now, if I was talking to Carlosas a potential client, it'd go
something like this Carlos,based on my assessment and
diagnosis, here's what I wouldprescribe for that particular
limo.
Now we can do something lessexpensive, but the quality is
not going to be there.
I would suggest, because you'relike the doctor of detailing in
(15:53):
this case, I would prescribe afive-year ceramic coating.
That's guaranteed.
And really what?
What it comes out to pause?
Here's the teaching point.
Really what that comes out tobe, carlos, it's like it's less
than a buck a day.
It's like three hundred dollarsa year.
Yep, five years times threehundred fifteen hundred.
(16:16):
Now again, in dylan's businesswe deal with, you know, higher
end luxury and exotics.
Sometimes we don't have to walkthe client through that math.
It's less than a buck a day.
However, we want to serve asmany people as we can.
So in some cases and again notjudging, just throwing it out
there, but if it's somethingthat is not as exotic or as
luxurious as one of the carsthat Dylan works on, he may have
(16:38):
to break down that five-yearceramic coating to let them know
.
Look, for less than a buck aday.
You can have this whole thingcovered under warranty for five
years.
Anything will come back out,all that stuff that you guys do,
which is the magical stuff.
But sometimes you've got tobreak it down like a sixth
grader.
For me, I love to teach and Ilove to learn as a sixth grader.
If we can all go back and besixth graders again, we would be
(16:58):
a lot smarter, wouldn't youagree, carlos?
Carlos (17:00):
That's right yeah.
Davy (17:09):
Yeah, all right, good deal .
Carlos (17:09):
Anything else on that story about the ceramic coating
the limo and how you spun thatoff to another potential another
client for a ceramic coating.
Anything else you want to coveron that one Also, I've.
I've done my buddy the trainer.
I did his.
That was one of my first onesas well too.
He, he, he.
He trusted me to do it and Itold him I do, I can do it.
I just told him.
I told him initially, I saidthis is going to be 24 hours.
(17:33):
I need your vehicle for 24hours and then I'll call you
when you, when it's ready, andexplain everything as to listen
once.
This is on everything.
You know it can't get wet andall this as well.
Make sure you keep it out ofbeing rained on anything like
that and explain to them.
(17:53):
I say you know I'm putting thistype of protection on it this
many years.
I'm going to check back withyou, probably next few months,
everything.
Make sure you need moreenhancement or need to fix it or
anything else.
We're going to stay up on that.
Perfect, he understood.
Davy (18:10):
Yeah, so basically laying out a key teaching point again
just echoing back what Carlossaid is making sure we're
setting up those expectations.
What's going to happen next?
Yeah, I'm going to do this.
This is how long I need thevehicle.
This is how I'm going to followup.
This is what happens every year.
We've got to get it rechecked.
(18:31):
Blah, blah, blah, blah.
Laying that all out soeverybody understands.
All right, how about this oneman?
What about in terms of yourmarketing?
If you had to pick one or twothings that work, really work,
really, really well for you,what would be those one or two
things, carlos?
Carlos (18:40):
Social media has been pretty decent for me but I've
been meaning to actually do likemore ads and I know you know
some companies will call you andask you about trying to do ads
or they charge you so much and Iwas like I think I can do a lot
of this stuff on my own andthat me and my wife work on a
lot of stuff to try to do stuff.
I'm working on Probably more ofdoing a YouTube channel, more
(19:06):
videos, but the social media hasbeen helping.
But I need to get back to doing, I guess, the old school way
doing flyers, putting them up inthe mailbox and stuff.
I have cards.
Absolutely, word of mouth stillworks.
Davy (19:22):
Yeah, absolutely.
It's got to be done the rightway.
It's the same thing.
Like I mentioned earlier, Idon't know if we were recording
or not, but when my coachingmembers come to my house for my
two-day intensive, at the housewe talk about 100 different ways
to market and there's not oneway to market.
Some people respond to apostcard, some people respond to
a Facebook ad, some peoplerespond to an old-fashioned
(19:43):
flyer.
So what does that mean?
It means there's not one way tomarket what?
Based on your industry,obviously, in detailing, but
based on your market and yourclientele.
For instance, not judging Again.
I say this a lot, carlos,because I've had one or two
people that kind of give me somegrief on when I talk this way.
But I'm talking marketing.
(20:03):
I look, I love everyone.
I'm an elder at my church, so Idon't need to hear that BS.
So anyone that says that to me,I just let it.
I'm like a duck bro.
I let that just fly right offme.
I don't give a crap about that.
But here's the teaching pointaround that marketing If your
clientele is 60, 70 year oldpeople, how much business you
getting off Instagram from them?
Not a lot Okay that's the answerI was looking for.
(20:26):
However, if you're 60 or 70years old and you get something
in the mail that's physical,like this, that's big I'm going
to say big-ass font, I canactually read it.
That's your target audience.
So you have to speak to them,you have to market to them based
on what they want, right?
Um, and I think that I believethat's where a lot of people get
(20:48):
jacked up, because we'reunfortunately in this world,
we're attracted to a lot ofstuff, and there's bright, shiny
objects everywhere, and I'llleave it at that.
Oh well, I heard that thisdetailer had someone text them
and they were promised 15ceramic coatings a month.
Call them three months laterand ask them how it went.
Okay, all right that's thatthat's why I say man, 90 of that
(21:10):
stuff is smoke and mirrors andunfortunately, a lot of people
have been burned.
Now I'm not saying everyone.
One out of 10 is probably good,but now you got to go through
nine to find a good one that'sgoing to help you with online
advertising and all the othersexy stuff that they talk about,
but I know this as a fact.
I've been in this game fordecades.
By the way, I coach 15 otherindustries, so what I do is I
(21:32):
take what works well, like indentistry or healthcare, and I
model it for Dylan's detailingbusiness, and then what I do
after we test it, is I share itwith all my private coaching
members.
I know one thing still workswell is this thing right here,
which is something physical thatgoes out in the mail.
Now it doesn't have to be justthe mail.
You could stop by somewhere anddrop off some physical things,
but physical things still workin this world, and I know
(21:55):
digital media and all that.
Believe me, I know that gamejust as much as I know this game
, but you got to do it a bunchof different ways.
So any other commentary onother ways to market or any
ideas based on what I just said.
Carlos (22:06):
No, it's always nothing wrong with old school, as I call
it old school, old school, oldfashioned, still works.
Davy (22:13):
Hey, pushups still work and those were invented I don't
know how many years ago, man,you talk about your friend.
That was in fitness.
I'm sure pushups are still partof that routine somewhere and
that's old school, right?
Yeah, All right, Good deal.
Hey, what about this one man?
What about?
Was there a time and I'm sureyou had a lot of prayer, if
there ever was, and I'm surethere has been but a time you
were thinking about giving upand, more importantly, what did
(22:33):
you do to get through it?
Carlos (22:36):
It was actually really.
It was a period.
Well, I almost well, I can saywell, okay, I lost my mom early,
and then my dad, and then it'slike a lot of stuff, like my son
, when I would take John to gosee my dad it was every Sunday
(22:59):
and then when it all stopped,all of a sudden I was like, do I
want to continue to do thisdetailing stuff, or a lot of
stuff.
I guess I was going through, uh, just a lot, you know, maybe it
just um, I wouldn't call it adepression, but a lot of stuff.
You know, just when you lose aparent, it's it can kind of take
a toll on you.
So, not not willing to urge todo a lot of stuff, but, um, I
(23:23):
think I, I got, you know godtold me like no, don't give up
on anything like this.
He said, because I ain't givingup on you, right?
So let's go ahead and let's getback at it.
I'm going to get you back outthere.
I said, you know, I know it'sbeen like the weather's been
getting you.
You feel like a lot of stuff,let's get back outside, let's
get it.
And I think when I it was justone day, I got back out there
(23:47):
and I got back in the zone again.
I was like, yeah, I don't wantto quit this, I can't do it, I
can't do it, I can't, I can'tquit because I'll be quitting on
John.
I don't want to do that.
Davy (23:55):
That's right.
Yes, setting a good exampleRight, that's perfect.
Carlos (23:59):
Yeah.
Davy (23:59):
Man.
That's, that's a good storyright there.
You know, I mentioned it beforewe started recording.
Dad went to heaven a few yearsago.
Um, yeah, it's a challengingtime.
But here's the thing aboutdetailing.
Now again, whether it'sdetailing or whatever it might
be, people ask me, like, when Itravel, when I do my keynotes,
you know, I'll go to lunch bymyself and I'll be sitting there
and the waiter or waitress willcome over and they'll strike up
a conversation, blah, blah, andbe like what are you in town
(24:22):
for?
Well, I'm here for a keynote,blah, blah, blah, whatever.
And they're like what are youin town for?
Well, I'm here for a keynote,blah, blah, blah, whatever.
But then I ask him thisquestion, carlos.
I say something like this man.
I say I'll use Carlos again asan example.
I say Carlos, man, you are afantastic waiter, man, I
appreciate you serving me, but Ihave a question for you.
And then I pause.
They get all nervous, man.
They're like freaking out.
It's like what's this dudegoing going to ask me like I'm
like carlos, what would you bedoing right now, right now that
(24:48):
you love to do, and you weren'teven getting paid for it?
Let that in the crock pot for aminute, because here's, here's
what happened once.
I'll tell the story.
I again, I don't believe there'scoincidences.
I figured maybe I was maybe inorlando I asked that question.
I don't believe there'scoincidences.
I figured maybe I was maybe inOrlando I asked that question.
I don't remember all thedetails about it, but I do
(25:09):
remember that she was probablymid 20, single mom, right?
I can't remember all thedetails of her, but here was the
.
That was the question, right,dude, she got teary eyed and
like that never happened to mebefore.
Now, this is lunchtime, bro, soI'm not talking about like
dinner, having a beer orsomething.
This is like lunchtime.
I'm having a Coca-Cola, if youknow what I mean, and I'll
teary-eyed man.
And she said I'd be teachingkids how to dance and of course
(25:34):
I let that go get my check onthe way out.
Let's just say I left a prettysignificant tip with a note.
And here's the point of thestory.
I hope and I prayed for herthrough my drive-thru prayers
that maybe that questioninspired her to go do something
she loves to do that she wasn'tgetting paid for.
(25:55):
But here's the catch.
Like you, man, and Dylan andmany other detailers that I meet
.
You have a passion, like youwould detail cars almost what
you did for free because youlove it so much.
But here's the teaching point Ifyou could do something you love
to do and also you get paidwhat you're worth, is there
(26:16):
anything better than that,brother?
There's nothing better thanthat.
So I hope that she went outwith my little contribution,
let's say, and I hope she maybewent somewhere to serve kids
from a dance perspective, and Ihope she maybe went somewhere to
serve kids from a danceperspective, and I hope today
that was many years ago I hopetoday she has her own dance
studio and she's serving kids.
She's doing what she lovesteaching them how to dance and I
(26:37):
hope she's getting paid very,very, very well.
I hope she's earning more soshe can serve more.
If you know what I mean.
Yeah yeah, so that's the passionside of it.
Man, passion is very high inthis industry, okay, which I
think is fantastic.
All right, one or two morequestions then we'll wrap it up.
One thing that if you had to goback and say, man, a big
(26:58):
teaching point for me, either inyour life or in your business,
a big teaching point for youwhere you're like man, that was
a tough time.
But, boy, here's what I learnedfrom that.
Carlos (27:09):
I guess the tough time I always look back at when you
lose loved ones.
So it's like when my mom passedaway suddenly.
Then it was like my grandmother.
It was like my aunt, my mom, mygrandmother, and then it was
(27:30):
like kept happening in threes.
So then it was like my othergrandmother, my uncle and my dad
, and I was like, whoa?
I'm like, why is this happening?
I was like, but you know whatStuff happens.
I have no control over it.
Let me use this motivation hereto actually do what I really
(27:54):
want to do.
I know you want to get, you getto the point.
You say, well, I have thispassion to do something about it
.
Now, how can I do it?
And I always will get to thepoint.
I.
I read a little scripture fromfrom, from the bible, and it's
something that will always stickout to me like I've instilled
this in you.
I know you can do it if youfollow me.
(28:18):
I'm going to show you the rightpath.
Don't't take man's path.
I want you to take my path.
Beautiful, and I think I've hadthat moment.
It's been about almost like twoyears ago and I just had to like
sit still and I was like, yeah,I got to go this way.
I can't keep trying to do it myway.
It's not working.
(28:39):
I got to follow it God's way.
Good and so far, so good.
Um, everything's been workingout pretty good.
Um, I think a lot of my what'swith the car detailing has been
like the word of mouth of a lotof stuff, and then people see my
social media stuff.
They they like it.
Then they may may contact me.
So my wife came up withsomething I always ask her for,
(29:02):
like for help, or something shecame up with the the changing of
the business card and the logo,and I told her I was like well,
is that gonna work?
I was like you know what?
I think it will work.
I'm gonna let you do thatbecause that you have that, that
glitch to do that stuff.
Yeah, I'm gonna do this way.
So um.
(29:25):
I just, I always look at mypicture of my parents on my wall
and that's my inspiration everyday.
And then I always can alwaysJohn smile.
So my inspiration with myparents, john and my wife.
So I have now the no quitattitude.
I said, no, I'm going to getthere, I'm going to have a
success story.
(29:45):
I'm just being patient about itand continue to work hard on it
.
Davy (29:51):
Well, fantastic, carlos.
Well, I think we're going toend it on that.
Man, what a great story.
And again, you have a truefamily business.
Your grandparents, your mom anddad and all your uncles,
they're part of your businessright now.
I know you know this, this man,but, boy, it's just feels so
good to say it out loud that youtruly have a family business.
That's heavenly and also hereon earth.
(30:12):
So, god bless you, man,continue to do great things.
And before we wrap it up, justone more quickie, if folks want
to find you on Instagram if youcan let them know the best way
to do that, man, that would begreat.
Carlos (30:31):
My, my instagram account is um, real hello, real
underscore, los 1976.
That's why I put a lot of my,um, detailing stuff, um on.
I also have my facebook page.
If um, I put it on my facebook.
Carlos, uh, keith, it's onthere as well, perfect well with
that said carlos, man, it'sbeen a blessing having you.
Davy (30:45):
I love talking to guys like you that really have the
inspiration and the passion fordetailing and and also being
paid appropriately for the greatwork you're doing in this world
.
And again, the big one I wantto close on is this one right
here, my man says I bless thisvehicle with my magic hands.
I bless this vehicle with mymagic hands, and that is my man,
carlos.
So, carlos, we'll catch yousoon.
(31:06):
Until next time, big MoneyDetailers.
Again, I'm Davey Tyburski, thefounder of BigMoneyDetailercom
and also known as America'sChief Profit Officer, and I will
see you on the other side.
Bye-bye.
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