The Merch Drop

‪@Chomps‬ the meat snack brand, pulled off one of the smartest pop-up activations of the year.

They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience.

Experiential marketing like this works. It builds lasting brand equity. Small brands can learn from it.

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Equipment we're using:

Sony Z...

When is “ask forgiveness, not permission” a good idea? Baggu found out the hard way.

At their new San Francisco store opening, the sustainable bag brand gave away BART-branded water bottles, hats, and stickers — without permission from Bay Area Rapid Transit.

It wasn't really BART merch, Baggu thought it was OK to knock off the BART logo and make it their own. Not good!

The stunt went viral, drew backlash, and pushed Baggu into crisi...

King's Hawaiian just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit.

King's also gave out snacks, plus a travel pillow and eye mask. All traded clothing went to a Chicago charity. Simple execution that people remembered.

https://kingshawaiian.com/products/merchandise/?lim...

Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy.

McDonald's and the US Open use collectible cups to increase customer engagement and sales.

Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End.

Gorton's is updating its image with retro-style merchandise for younger consumers.

Takeaways:

Try limited edition merch to support causes a...

Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers.

Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush proof'

Dunkin Donuts partnered with Scrub Daddy for unique donut-shaped scrubbers - and Scrub Daddy's merch game is on...

The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods.

Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel.

Dunkin' faced delays with their popular DunKings Super Bowl tracksuits, but maintained customer trust by acknowledging the issue and offering g...

Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price.

Brands like Krispy Kreme, Snapple, Sun Chips, Blue Mo...

In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy.

- Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's 120th anniversary with a classy, limited-edition collection, featuring subtle brandin...

Companies are creatively engaging with their audience with branded merchandise.

Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits?

These creative campaigns that are making waves. We get a peek into celebrity-endorsed promotions and the power of social media in amplifying bra...

Happy New Year! In the first show of 2024, here's what's on tap:

Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.

Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.

The Pop-Tarts Bowl used a mascot effec...

Ep 176 12-16-2023

In this episode, we unpack three compelling case studies:

Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and brand recall.

White Castle's...

We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favorite beer'.

Tito's Vodka brings the holiday spirit with their 'kinda ugly' holiday col...

Featured Campaigns:

Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.

Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.

Stouffer's released an Advent calendar with seven different meals as a...

Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans.

Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests.

Fanatics is under scrutiny for some quality control missteps.

Don't miss the delectable partnership between Hershey's and Crocs that promises to make your feet as comfy as they are stylish.

Catch this show every week: https://bigpromo...

We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty.

Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It's a prime example of consumer-driven innovation executed brilliantly.

Hampton ...

Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?).

First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to decorate your... Crocs! These gummies aren't the magical kind, but they sure do make for a fashionable snack....

Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to think it's an essential accessory for National Ice Cream Day. Plus, we'll touch on how other ice cream brands are using...

With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses.

Rao's Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your 'passport' with stickers... Sounds fun, right? Just wait into the suprise ending. AND the $1000 handbag! Baffling.

The Bear is back on Hulu! The tra...

In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers.

Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfect blend of the two brands' identities. Crocs leverages partnerships with influential brands, such as Disney, Marvel, NBA, Star Wars, and Nickelodeon, to engage audiences.

Cholula did a collab ...