Big Promo Cast

In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy.

- Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's 120th anniversary with a classy, limited-edition collection, featuring subtle brandin...

Companies are creatively engaging with their audience with branded merchandise.

Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits?

These creative campaigns that are making waves. We get a peek into celebrity-endorsed promotions and the power of social media in amplifying bra...

Happy New Year! In the first show of 2024, here's what's on tap:

Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear.

Pringles' unexpected partnership with a caviar company demonstrates the effectiveness of unconventional brand collaborations.

The Pop-Tarts Bowl used a mascot effec...

Ep 176 12-16-2023

In this episode, we unpack three compelling case studies:

Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online interaction and brand recall.

White Castle's...

We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favorite beer'.

Tito's Vodka brings the holiday spirit with their 'kinda ugly' holiday col...

Featured Campaigns:

Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.

Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.

Stouffer's released an Advent calendar with seven different meals as a...

Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans.

Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests.

Fanatics is under scrutiny for some quality control missteps.

Don't miss the delectable partnership between Hershey's and Crocs that promises to make your feet as comfy as they are stylish.

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We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty.

Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It's a prime example of consumer-driven innovation executed brilliantly.

Hampton ...

Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?).

First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to decorate your... Crocs! These gummies aren't the magical kind, but they sure do make for a fashionable snack....

Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to think it's an essential accessory for National Ice Cream Day. Plus, we'll touch on how other ice cream brands are using...

With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses.

Rao's Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your 'passport' with stickers... Sounds fun, right? Just wait into the suprise ending. AND the $1000 handbag! Baffling.

The Bear is back on Hulu! The tra...

In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers.

Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfect blend of the two brands' identities. Crocs leverages partnerships with influential brands, such as Disney, Marvel, NBA, Star Wars, and Nickelodeon, to engage audiences.

Cholula did a collab ...

In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns.

7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua Tree, California, where they transformed a roadside gas station into the 'Cheez-It Shop'. We h...

We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings.

Apple's latest reveal at the WWDC - not the Vision Pro, but their killer merch. From limited-edition tote bags to enamel pins, Apple's merch game is ...

Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret codes for readers to decipher.

An ad agency in Romania has created the world's largest T-shirt using half a million rec...

Ep 162 05-25-2023

Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We're taking a closer look at this unique twist on java and evaluating whether this might be just what IHOP needs to stay relevant.

Finally, let's c...

'Trend Jacking' the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from 'Coronation Flakes' to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz.

We also look at the world of collectible branded watches, starting with an unexpected story from Domino's Pizza. Learn how these high-performer incentive watches are now auction stars.

Lastly, we discuss th...

Ep 162 05-01-2023

Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these strategies to your own marketing campaigns.

- Starbucks x Brandon Blackwood: A luxury bottle holder for the Starbucks Pink Drink and Paradise Drink, available at retail stores like Target.

- Pa...

Exciting merch for marketing campaigns Indiana Jones, McDonald's, Chick-fil-A, and more! From innovative packaging designs to movie-themed merchandise, and from quirky promos like Red Lobster's drip bibs for prom to cool collaborations like Aubrey Plaza's "wood milk" spoof, these brands are killing it with their promotional strategies. Don't forget Tito's Vodka's "Walk-tail" Collection supporting pet rescues.

Catch this show every ...