December 13, 2024 • 49 mins
Seeing double? Sea la vie? This week we’re diving into the 2025 Pinterest Predicts report, what we’re reading, thoughts around the potential TikTok ban, Fourth Wing (dragon monogamy?), and more.
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 00:30 – This week’s Big Things!
- 03:00 – What we’ve been reading (spoiler alert: dragon mates).
- 08:30 – Big Thing 1: Pinterest Predicts 2024 is out! These are some of our favorite trends.
- 16:00 – The matching trends and why people are coordinating outfits.
- 18:00 – We have mixed thoughts on the 2025 color of the year…
- 25:30 – Big Thing 2: The TikTok ban is back on the table; here’s what we know & what we recommend if the ban goes through.
- 34:00 – Big Thing 3: The WNBA was one of the fastest rising brands of 2024.
- 44:50 – Alex Cooper’s first product had a cool launch (hydration drinks targeted at women).
Show notes:
- Pinterest Predicts report: https://business.pinterest.com/en-ca/pinterest-predicts/2025/cherry-coded/
- The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
- The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
- Easy Reads podcast: https://podcasts.apple.com/ca/podcast/easy-reads/id1728312993
- [book] The Sword of Kaigen: https://www.goodreads.com/book/show/41886271-the-sword-of-kaigen
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, should we do this thing?
Wow, wow, wow, wow.
Welcome to Big Things.
I'm Mitzi and this is Mike.
Speaker 2 (00:14):
And this is our show where we talk about the big
things we're seeing in marketing, social media, pop culture and
sports.
We also cover the signals thatwe're seeing that could
influence the future of digitalmarketing.
Make sure you catch the showevery week on YouTube or
wherever you get your podcastsand, of course, follow on TikTok
and Instagram.
Send us DMs let us know howyou're feeling.
Speaker 1 (00:36):
Yeah.
Speaker 2 (00:38):
That's that.
Speaker 1 (00:38):
That's that.
Well, today on the show, we'regoing to be talking about three
big things that we're justkeeping an eye on.
The first one is that Pinterestreleased its 2025 trend report.
We're going to break talkingabout three big things that
we're just keeping an eye on.
The first one is that pinterestreleased its 2025 trend report.
We're going to break down someof the things that we find
interesting in that and why youshould pay attention to it as a
marketer.
We're also going to talk aboutthe recent court ruling that
tiktok might actually get bannedfor real this time, and the
(00:59):
wnba was named the fastestgrowing brand, and we're going
to talk about that too.
Speaker 2 (01:04):
Action-packed episode .
Speaker 1 (01:05):
Yeah, Before we get into it, though, I need to give
an update to the audience that Ihave finished Fourth Wing.
I know I said I was starting itlike a few weeks ago, but I
finished it last night and it'smid.
Speaker 2 (01:19):
Was it?
Yeah, oh, that's disappointing.
Like there were some parts.
How many stars out of five?
Speaker 1 (01:24):
Three.
Speaker 2 (01:26):
Okay, if you really want the full synopsis, tune
into Easy Reads podcast, mitzi'sother show that probably has
more attention, I don't know.
Speaker 1 (01:42):
But yeah, we're going to do a recording like a
podcast recording tomorrow forit, where we kind of break down
the book.
But yeah, I was like I had highhopes because it's a very
popular book, um, and then it'sbeing made into a show which I'm
excited about, which youactually might like to watch,
and I think I could enjoywatching it.
I just didn't love all of itokay it's.
Speaker 2 (02:00):
It's also like romantic knowing that you didn't
love it.
Why do you think it's sopopular?
Speaker 1 (02:08):
Because it's kind of spicy.
Speaker 2 (02:10):
Oh, okay.
Speaker 1 (02:12):
Like smutty, it's smutty.
Speaker 2 (02:15):
Morgan's like absolutely.
Speaker 1 (02:17):
Yeah, it's a little smutty, for sure, and it's like
there's dragons in it and likeyou know, like star-crossed
lovers.
Speaker 2 (02:24):
So is it spicy between dragons or people?
Speaker 1 (02:25):
Yes.
Speaker 2 (02:26):
What?
Yeah, I was not ready for thatanswer.
Speaker 1 (02:29):
The dragons are like mated for life and they choose a
mate and they're like.
Sometimes they go into heat andthe dragons also pick a rider
that is like their rider, oflike choice, and they're bonded
for life.
So if the rider dies, thedragon dies.
So if the rider dies, thedragon dies, and if the dragon
dies, the rider dies.
So these two dragons that arein love pick two riders that
(02:54):
hate each other and then theylike, when they're they all like
, are synced mentally, the fourof them, and so, like when
they're in heat, the other, thepeople, the humans, the riders
also kind of like experience.
Speaker 2 (03:09):
That it's weird, okay I'm wishing I didn't unpack
this anyways, what are youreading right now?
I mean, it's cute that thedragons are monogamous it is
cute, honestly, that they'remonogamous.
Speaker 1 (03:21):
It's.
You don't see it often.
Speaker 2 (03:23):
Yeah.
Speaker 1 (03:24):
And the people are monogamous too.
Speaker 2 (03:28):
Even though they don't like each other.
Speaker 1 (03:30):
They don't like each other at first.
Speaker 2 (03:32):
Interesting and then there's a plot twist.
Okay, well, thanks for that.
I'm sorry you didn't love it.
I'm glad you finished it.
I actually was impressed thatyou took it all the way last
night and finished the it.
I actually was impressed thatyou took it all the way last
night and finished the book.
Speaker 1 (03:45):
I stayed up past my bedtime to finish it, because
the kids have been waking us upa lot.
Speaker 2 (03:49):
Yeah, I'm exhausted and you've been carrying the
team with that because it's beenmy birthday.
Speaker 1 (03:52):
It's my Super Bowl.
It's like my daughter'sbirthday and your birthday
within the same week.
Speaker 2 (03:56):
Yeah, you are the MVP for sure.
Speaker 1 (03:58):
Thank you so much.
Tell us what you're reading.
Speaker 2 (04:02):
Yeah, I'm reading like four books right now,
mostly because I've beenstarting books and then starting
to spin my tires on them andnot love them as much as I've
loved some of the other booksI've read this year.
The one I started most recentlythat I'm now like cruising
through is also a plot twist.
It's Harry Potter.
I've never read a book orwatched a movie.
Speaker 1 (04:24):
I know it's shocking to me.
So in my other podcast weliterally talk about Harry
Potter in every single episode,because I've also never seen the
movies, I've never read thebooks and people just can't get
past that.
It's like comes up for somereason and I'm just so surprised
that you're reading it.
Speaker 2 (04:39):
Yeah, I was influenced by my sister-in-law
when they were visiting recently.
I was influenced by mysister-in-law when they were
visiting recently, and I alsoalready like reading fantasy
books and I just think it's beenaround long enough and loved by
enough people that I figured Imust be missing something.
Yeah, and it's one of thoselike the Harry Potter community
(05:08):
seems to really love, and adorethe books as much as the movies,
so there's something goingwhich doesn't happen often,
exactly, yeah, usually they'redisappointed by the movie or the
show yeah, um, hopefully thefourth wing ends up the same.
That like people, that like thebook, like the show or the movie
.
Speaker 1 (05:20):
I have high hopes because my michael b jordan's
production company is behind itOkay, interesting, yeah, but
I've actually been surprisedwith Harry Potter.
Speaker 2 (05:28):
I expected it to be more dense, kind of like Lord of
the Rings and the Hobbit orlike Game of Thrones, but really
I feel like it would qualify asan easy read.
Speaker 1 (05:37):
Yeah, it's a children's book, I think it's.
Speaker 2 (05:40):
YA, just belittling me now.
Speaker 1 (05:42):
No, I'm not trying to belittle you.
I think it actually was writtenfor children.
Speaker 2 (05:47):
I think it's YA.
Speaker 1 (05:49):
Yeah, so that's why it's not that dense.
Speaker 2 (05:52):
You don't think Game of Thrones is YA?
Speaker 1 (05:54):
No, Game of Thrones has very adult subject matter
but like Lord of the Rings andthe Hobbit is for children kind
of no, I feel like Lord of the,feel like I read, lord of the
rings when I was like 12 yearsold.
Yeah, I my I don't actuallyknow because I haven't read it,
but my perception is lord of therings.
The hobbit and game of thronesare in the same realm in terms
(06:16):
of like maturity, and then harrypotter is like the gateway drug
to that realm maybe, yeah.
Speaker 2 (06:23):
So I'm like I've been reading it for a few days and
I'm halfway through and ithasn't been difficult nice, are
you um gryffindor?
Speaker 1 (06:32):
no, is that it?
Speaker 2 (06:33):
I think we took a quiz once with our team.
I'm pretty sure I was raven'sclaw don't know what that means
I don't know either.
I just think that's what I wasis.
Speaker 1 (06:43):
I don't want to be a Hufflepuff.
Speaker 2 (06:47):
Because they seem.
And unless you want to be likethe antagonist, you don't want
to be Slytherin either.
I think that's what the otherone is.
Speaker 1 (06:54):
Slytherin actually seems kind of cool.
Speaker 2 (06:56):
Kind of cool in like the bad boy or bad girl kind of
way, right, because that's wherethe one who should not be named
is from, right?
Anyways, I feel like the peoplewatching probably don't care,
because they read.
Speaker 1 (07:08):
Harry.
Potter like three decades ago,yeah and the people who actually
know anything about HarryPotter are just like screaming
at their headphones.
Speaker 2 (07:14):
Yeah, they're just cringing right now.
Speaker 1 (07:16):
You don't know what you're talking about.
And it's true, we don't knowwhat we're talking about.
Speaker 2 (07:19):
But I do.
Since we're talking about books, I have to say the best book I
read this year is also the bestbook I've ever read in my entire
life, and I need to endorse itand give it five out of five
stars and tell anyone who likesfantasy or just fiction in
general to read it, and that isthe Sword of Kaigen K-A-I-G-E-N.
(07:40):
It's a one-off by an authorcalled ML Wang.
She wrote it in like a seasonwhen she was depressed no series
or anything but man.
That was such a good book.
I've read some good books.
Speaker 1 (07:53):
Yeah, I'm very happy that you've experienced that
this year.
Speaker 2 (07:56):
Yeah, it was one that I'll read again.
Nice, and then I'll just shoutfrom the rooftops.
Speaker 1 (08:02):
I think the best book that I read this year was Good
Material, and it wasn't a bookthat lingered with me because it
was so clever, but not becauseit was so meaningful.
It was just like I liked it.
Speaker 2 (08:16):
I think the most enjoyable, easy read that I read
this year was Ready Player One.
I'd already seen the movie acouple years ago, but I went
back and read the book and itwas really good.
Speaker 1 (08:26):
Cool yeah, is this a book?
Speaker 2 (08:29):
podcast now.
Speaker 1 (08:30):
I wish.
Speaker 2 (08:31):
No, you already have one of those.
Should we get into the firstbig thing?
Speaker 1 (08:34):
Let's do it so.
Pinterest released a 2025 trendreport.
Pinterest predicts releases areport which will be tracking
what's trending next year, for2025.
And it's based on things thatare searched on the platform.
So there are so many goodies inthis report and if you work in
marketing or creative work likethis is the kind of report you
want to dive into and reallylike look at it thoroughly.
(08:56):
They did such a good job with,like, the interface of this
report, how they presentedeverything, and it's really,
really good.
So I highly recommend you gotake a look.
But I'm going to unpack just afew of the things that I thought
were interesting in the reportand I feel like you might too.
So some of my favorite trendsfor 2025 the first one they
called cherry coated and gen Zmillennials will, according to
(09:19):
pinterest, infuse cherry intotheir makeup menus and mood
boards this year Think dark,sweet and such a vibe.
So they based this trend onsome trending search terms,
which include cherry vibes,cherry bedroom, cherry car,
cherry martini and dark cherryred, and that's up by 235%, and
(09:41):
I'm into it.
I feel like even in myPinterest mood boards I've had
like some dark cherry stuff.
So if you're like considering,like creative or whatever.
I feel like there's somethingthere.
Speaker 2 (09:55):
I think if you, as a person, had a tagline, it would
be dark, sweet and such a vibe.
Speaker 1 (10:01):
Thank you so much, dark.
Speaker 2 (10:03):
Dark, not in your complexion, but like you have
like dark elements, like youreyebrows, your nail polish.
So in my complexion, I didn'tmention anything about your
complexion.
Speaker 1 (10:17):
So my eyebrows.
Speaker 2 (10:18):
Your nail polish Like the colors you choose for your
nails, the clothes that you wearoften Okay, but then also your
sweet and such a vibe Sweet andsuch a vibe colors you choose
for your nails, the clothes thatyou wear, often Okay, but then
also you're sweet and such avibe.
Speaker 1 (10:27):
Sweet and such a vibe If you didn't watch last
episode.
Speaker 2 (10:30):
We really advocated for vibe being one of the words
of the year.
Speaker 1 (10:34):
Yep.
Speaker 2 (10:35):
And I hold to that.
Speaker 1 (10:37):
Yeah Well, let me see if there's any of these other
trends that resonate more withme, and I'll ask you the same
question at the end.
Speaker 2 (10:43):
Please do.
Speaker 1 (10:44):
But fisherman aesthetic is another one.
Speaker 2 (10:46):
I'm here for this one .
Do I have to wait until the end, or can I just vouch for it now
?
Speaker 1 (10:50):
You can vouch for it.
Speaker 2 (10:51):
I love fisherman aesthetic.
I think I'm here for it.
I might need to change myentire wardrobe to adhere to it.
Cable knit sweaters absolutely.
Fisherman sandals maybe not.
Fish bag, yes.
Speaker 1 (11:06):
Sardine tattoos.
Speaker 2 (11:07):
Sardine tattoo.
I've been I've been trying tothink of an idea for my next
tattoo Sardines.
It is Raincoat outfit aesthetic, but not like.
Not like your typical, justlike Gore-Tex type material.
Speaker 1 (11:20):
No, it's cool, it's like.
Speaker 2 (11:21):
Yeah, something a little bit more like nature
friendly.
Yes, this is the new electricgrandpa, the only part of the
fisherman aesthetic that Ihesitate with is like horizontal
stripes.
Speaker 1 (11:33):
Yeah, me too.
Speaker 2 (11:34):
I saw it in some of their imagery and I just feel
like that's more sailor thanfisherman.
Speaker 1 (11:38):
Yeah, so some of the trending search terms that have
gone up are sardine tattoos,raincoat outfit, aesthetic,
cable knit sweaters, fish bags,all that good stuff.
So I'm into it.
Okay, this one is so you.
This is my coded pickle fix.
This year will absolutely bedelicious.
Speaker 2 (12:01):
Can I get an amen, drew, my pickle buddy.
Speaker 1 (12:04):
From sweet treats to tangy cocktails.
The oh-so-humble pickle isabout to be in absolutely
everything.
Gen X and millennials will goall in on pickle cakes, pickle
de gallo, pickle fries and evenpickle margaritas.
Speaker 2 (12:21):
Well, speaking of margaritas, I wasn't thinking
about a margarita.
I was thinking more about like.
Speaking of margaritas, Iwasn't thinking about a
margarita.
I was thinking more about likeimagine a dirty martini, but
instead of the like olive juicewhatever it's called, instead
having some pickle juice inthere, like in a gin martini?
Ooh, that sounds nice.
Speaker 1 (12:37):
Yeah, I'm gonna have to abstain from this trend.
I'm not a pickle girly, but I'mhappy for you.
Speaker 2 (12:43):
Any year, any year.
Pickle fries, pickle de guile,you really piqued my interest.
Pickle cake absolutely not.
Everything else I'm here for.
Speaker 1 (12:52):
Love it.
Okay, the next one I think iscool because we live so close to
the mountains.
This one, they're calling itPeak Travel.
So in 2025, mountain rangeswill become the go-to travel
destination as gen z and gen xseek out treetop views and that
fresh mountain air.
Speaker 2 (13:08):
Gear up for your next ella vacation we need to build
a campaign around ella vacationI know that's iconic.
Whatever copywriter came outwith that, we need to poach them
literally.
Speaker 1 (13:19):
so there's trending search terms around this trend.
There's Atlas Mountains,Morocco.
There's Portillo, Chile.
There's skiing fits, mountaintrip outfits All those terms are
peaking in search activity.
Speaker 2 (13:34):
Yeah, I think this is just one glowing endorsement
for the province of Alberta.
An extension to that Alberta iscalling campaign.
Speaker 1 (13:42):
You'd think we'd be sponsored by Alberta or
something, because you keep ontalking about it.
Speaker 2 (13:45):
Well, we do work with Travel Alberta low key but this
isn't sponsored.
But I advocated for Vancouverand Toronto folks moving to
Calgary a few episodes ago andkind of gave my winter checklist
.
But the biggest draw outside ofanything else for Calgary or
any part of Alberta really isthe mountains.
Speaker 1 (14:05):
Yeah, we like going to the mountains.
The other thing that I thoughtI feel like, with this trend
around like mountain culture,I'm already seeing some stuff
happening Like I don't know ifyou saw, but Skims dropped their
recent collab with.
Speaker 2 (14:17):
North Face.
It looked cool.
Speaker 1 (14:19):
Yeah, it looks really cool and it's basically a bunch
of, like, different nude shadesor shades of nude Like natural
shades.
Speaker 2 (14:26):
They weren't all nude , yeah, yeah.
Speaker 1 (14:29):
But like they're all like aligned with their colors
of their what's it calledShapewear.
So like different colors, nudesthat match different skin tones
, and it's all like differentparkas and snow pants.
Speaker 2 (14:42):
A lot of them were kind of cropped like a little
shorter than usual.
Speaker 1 (14:45):
Yeah, but they're all in the mountains like skiing,
so I feel like they're alreadydoing like I'm seeing some like
mountain ski stuff.
So I actually saw that campaignand then read this report and I
was like I wonder if they gotlike early access to that or
something, because, like at theend of the day, like some of
these bigger brands who invest alot of money into these
campaigns, they're not doing itjust because it's cool.
(15:06):
There's like data behind it.
They're tracking behavior andpart of that behavior is
included in like this kind ofreport, like they're tracking
actual searches and things likethat.
Speaker 2 (15:17):
So I think I think ever since the pandemic and like
quarantine and all that kind ofstuff, there's just been this
like deepened appreciation forthe outdoors and nature and
stuff like that, and we've evenseen some of the biggest brands
in fashion being like techbrands like Arcteryx and Salomon
and stuff like that and thennow I think the next wave of
(15:40):
that is like brands that are nottypically outdoorsy
collaborating with brands thatare like skims.
So yeah, it's cool.
Speaker 1 (15:48):
I'm also really excited about this last one that
I'm going to call out from thetrend report.
It's called Seeing Double.
This year, coordinated outfitswill be the topic du jour in the
group chat.
From collaborating on festivalfits to aligning on date night
looks, gen Z and boomers will beall about staying in sync in a
chic way.
So some of the trending searchterms that are associated with
this trend are matching nailscouples, matching jerseys
(16:12):
couples.
Coordinating outfits forfriends, bracelets matching and
matching outfits for couples.
Speaker 2 (16:17):
casual, which I'm here for how do you feel about
this one?
Speaker 1 (16:21):
I love matching.
I'm always trying to match withyou and and I've always liked
matching.
But when I went into, like eachof these trends has like an
associated mood board with themon Pinterest and I know you
don't like matching with me asmuch, you like coordinating.
But I was really excitedbecause in the mood board they
have a bunch of like outfits orpeople matching that are like
(16:42):
mother-daughter, so I like thatoh, okay, yeah, and elena would
be so here for that.
Yeah, I would love to do thatwith my daughter I can get down
with matching.
Speaker 2 (16:51):
Sometimes I feel like there has to be a reason like I
feel like it just being arandom day for no reason except
that we're a couple, seems likea lot yeah, and I think like we
do too much together as a couple, like we do like, do like we
work together, we obviously livetogether, we have kids.
And we like to hang out.
Speaker 1 (17:10):
Yeah, we hang out Like we have a podcast together.
So if someone saw us like inthe wild and they knew all that
about us and we're also matchinglike people would be like you
guys need.
Speaker 2 (17:18):
Is this unhealthy?
Yeah, do you need some space?
Do you need some space?
Totally so I think like thinkat that point.
Speaker 1 (17:24):
Yeah, we might need to like abstain a little bit
from this trend, but I'm goingto go full force.
Speaker 2 (17:30):
I like the idea of doing it with our kids, like you
and our daughter, me and ourson, kind of like our mini me
situation.
Speaker 1 (17:38):
I'm down for that.
Speaker 2 (17:40):
OK, ok.
Speaker 1 (17:42):
Cool, but yeah, go check out that Torn Report.
It's really good.
Speaking of Torn Reports, didyou see that Pantone Color of
the Year was announced?
Speaker 2 (17:50):
Yeah, what did you think of it?
Speaker 1 (17:52):
I mean, you know I love mousse.
Mousse is literally like myfavorite dessert when I was
pregnant.
That's the only thing I craved.
So the Color of the Year, ifyou haven't seen it, it's mocha
mousse.
Speaker 2 (18:09):
And why don't you tell us your thoughts?
It looks like human feces.
That's my thoughts.
Yeah, I also.
Just I mean, we're talkingabout Pinterest right now and
this is not sponsored, but Ijust feel I think I even
mentioned this last episode Ifeel like Pantone's just kind of
slipping a little bit in termsof their, like, authority on
color.
(18:30):
I think they're maybe likebehind a little bit, or they're
just like drinking their ownKool-Aid, to the point that
they're like we get to decide,so we're just going to decide
and it is what it is, whereaslike a platform like Pinterest
is really based on like humanbehavior and interests and like
search terms that are actuallyhappening.
So I think I pay attention moreto a platform or a entity like
(18:53):
Pinterest than I do to Pantone.
Speaker 1 (18:55):
Yeah, that makes sense.
Speaker 2 (18:56):
Pantone kind of feels like they're almost, like,
entrenched in their ways and notnecessarily tuned in.
Speaker 1 (19:03):
Right, but to Pantone's credit, they might
have data that informs the colorthey've chosen.
I just don't know how they'regetting yeah, they might.
Speaker 2 (19:11):
Let's give them the benefit of the doubt, but they
haven't told us about that the.
Speaker 1 (19:15):
The thing I also like about pantone.
It's like this is the color ofthe year, but like this report
from pinterest, it's amazing,it's really cool and I think
pinterest understands there'snot just like one singular trend
for all people.
There's like the internet andcreative and marketing.
It's like all about like nicheand focus to your audience and
(19:39):
tailoring and all that.
So like sure, this color can belike trending on a like mass
scale, but Pinterest understandsis like you got to have like
options to serve different usecases.
Well, no, Pinterest understandsit Okay.
Speaker 2 (19:56):
Yeah, I think I don't need to be a hater, like I
think Pantone's been anauthority for a reason and like
many designers around the worldadhere to, like the Pantone
color wheel and stuff like that.
So thank you, pantone, for yourservice.
Maybe some of my attitudearound it is because it just
feels kind of late, like we werejust talking about that
influencer lawsuit.
(20:17):
Where they were, they felt likethey were ripping off each
other's aesthetic and theirspaces were a lot of beige, very
minimal, and I just even theiraesthetic feels third wave, you
know it feels like beige and tanand nude have been colors that
have been trending for a while,so I just felt like it wasn't
(20:38):
that noteworthy.
Speaker 1 (20:40):
In general, I like brown.
I feel like brown is like sucha wave, especially like all
brown.
But yeah, I think they couldhave packaged it better.
They could have like explainedmore of their like analysis to
arrive at this place and, likePinterest also has the added
value of like so much data iscoming to them, like they don't
(21:00):
really have to do much work.
They just have to like siftthrough what's being searched
and then like apply that to thetrend report, while Pantone like
I don't know what they own interms of data.
Speaker 2 (21:11):
You know?
I'd love to know.
Speaker 1 (21:13):
I'd love to know too.
Speaker 2 (21:14):
Pantone, let us know.
Speaker 1 (21:15):
But also there's a lot of trend reports happening
this time of year, but do notfret, ours is coming too, in
January.
The Scan Club trend report willbe coming in january and we're
kind of doing something similarwhere we're like aggregating all
this information and signalsthat we've been tracking all
year and kind of categoriescategorizing them into, like
(21:38):
bigger trends around userbehavior.
So that is coming to your inbox.
Make sure you subscribe to scanclub so that you're the first
one to get it.
Speaker 2 (21:51):
Absolutely.
I love a shameless plug.
I think.
The last thing I'll say aboutthe Pantone Color of the Year,
mocha Moose I think it justfeels like it lacks personality
and I think when you, when youidentify a color of the year,
you're expecting to see that ina lot of different contexts, a
lot of like brands and campaignsand like embracing it, and just
the even the tone of Brown justfeels like it lacks something
(22:15):
you know they could have.
It could have been a littlericher, which would have like
worked in a lot of contexts.
It could have been closer tolike a camel color, like these
chairs, I don't know.
Just it's almost like know, whenyou're like you have two
concepts and then you picksomething that's kind of like a
middle ground of both and thenit just feels diluted yeah
that's what it felt like to mebut I get like plopped out of
(22:37):
nowhere yeah, or it just waslike a product of like a couple
different ideas and then justended up like missing the mark a
little bit.
You know, yeah, well I digressyeah I love the next big thing.
Yeah, let's do it okay, thisone's a little meaty, but it's
(22:58):
important for people like us inthe marketing space.
Um, a court orders tiktok todivest ownership or face a ban.
We all knew that this happened.
We knew that the Bidenadministration had kind of set
this up, but then it went toappeals court and the appeals
court upheld this decision.
So where TikTok and a lot ofcreators on the platform were
(23:21):
hoping that, through theirappeal, that this would be
reconsidered, the same timelinestill applies for ByteDance to
either divest by January 19thfrom TikTok and allow an
American ownership group orowner to step in, or they have
to face a ban.
So I think it's interesting, Ithink it's not over, I think
(23:47):
it's going to end up going tothe supreme court.
We've also seen donald trump,who's the president-elect, say
that he will um stop it frombeing banned if that, if it
continues on this trajectorywhich is interesting because
donald trump was the one thatoriginally suggested that it
should be banned.
(24:08):
But I think the factors that wehave at play in that context are
him wanting to have a littlebit more control over this power
struggle between the US andChina, because he's also said
that he's going to enforcetariffs on imports from China.
I think he wants to keep thisas a card in his pocket, in kind
of those negotiations.
(24:28):
China has indicated,potentially, that they would
consider divesting if Trump wasto lessen his proposed tariffs
on Chinese imports.
So there's just so much more atplay than simply the question
of is this a national securitythreat, right?
Um, one of the reasons that itwas appealed by tiktok and its
(24:50):
many creators was because theyfelt like it was an issue of
freedom of speech, which I thinkthe reason the appeals court
upheld it despite those claims,is that it it just isn't like
yeah obviously it's a platformthat gives people the
opportunity to expressthemselves.
But even if tiktok was to notexist in the us, those same
gives people the opportunity toexpress themselves.
But even if TikTok was to notexist in the US, those same
people have the opportunity toexpress themselves on other
(25:12):
channels.
So it's not a censorship issue.
It's just a matter of shouldthis, is it safe for this
platform to exist in the US?
Speaker 1 (25:20):
Exactly Like free speech isn't hinging on whether
TikTok's available to you or not.
Speaker 2 (25:26):
Right um.
Speaker 1 (25:27):
So that's why my guess is that it won't get
banned, but more so becausepresident-elect trump wants to
use it in his like negotiationswith china yeah and I also, like
I know you've been talking, wetalked about tiktok getting
banned, potentially for like awhole year.
For a while it was like thebiggest news and then it kind of
died off.
(25:47):
But the reason why it'simportant now is because of this
recent court decision and I'vebeen thinking about it like I, I
think the like.
I think sometimes we use socialmedia every day, like for work,
for personal.
It's part of our entertainment,it's's how we get information,
it's how we get news andsometimes we believe that these
(26:09):
platforms are free, but they'renot.
The price that we pay for theseplatforms is our data and it's
how we interact with content.
And I think there is a very likeit's very feasible that if it's
in the wrong hands, it could beweaponized and it could be used
to manipulate people'sperceptions about things and all
(26:30):
that, and we've seen some usecases of that.
So to me, as I like, consideredlike is it good or bad for
TikTok to be banned?
Like I, I don't think it's abad thing.
If it were to get banned, likeI would miss it.
As a user, I like tiktok.
I enjoy watching content onthere.
I get great useful informationon there, so I hope it stays
(26:53):
around, but if it's truly anational security issue, then
like it makes sense that wedon't use it.
And also, I've seen so muchmisinformation get shared on
tiktok, like yeah, give, give usan example.
So I've talked about it a littlebit.
Well, I've talked about it withyou a lot and our team and our
team.
So, um, last year I can'tremember exactly when, but
(27:16):
Northwest, kim Kardashian'sdaughter, um, she performed in a
live adaptation of the LionKing and she was simba and it
went like viral.
Everyone was like talking aboutit and critiquing it and people
seemed really outraged thatsomeone like northwest, who's
very privileged, who is an epobaby, had the opportunity to be
(27:38):
simba.
And there's some people who arelike outraged on tiktok and one
person talked about how she hadher son waiting in line to
audition for the role of Simbain this play that Northwest
ended up getting and she'stelling the story about how she
was so excited for this auditionand her son was waiting in the
waiting room and then they were,they were sitting there and
(27:59):
they see Kim and Northwest walkinto the room the audition room
with like people who madedecisions and then, and then
they were told to leave.
And so she's telling the storyand people were going crazy in
the comments, being like we knewit, like kim's just like
pushing her weight around andgetting northwest to like be the
star and they're taking awayopportunities from talented
(28:22):
people.
It like made national news, itwas like covered in all these
media outlets and a few dayslater, like a week later, this
same creator who posted thatoriginal video she, she goes on
to TikTok and she's like they.
I just want to say thank you toeveryone who's like come
through and offered theirsupport and I we really
appreciate it and I a lot ofyou've been asking for a video
(28:43):
of my son and so I wanted toshow it to you.
And she turns her camera andshe shows her cat and like this
whole story was made up.
It was like completely fake.
She just like played the entiremedia landscape and just made
up the story.
But the like the firestorm thatit created from all these
people jumping in and piling onand going after Northwest, who's
(29:05):
a child, and you know it's likeis it really about Northwest or
is it about their, her family?
But that's like besides thepoint.
I think it's just there's thisopportunity to spread this
information.
Speaker 2 (29:20):
There's no accountability when this
information is wrong orincorrect.
Yeah, so, and that's just somerandom rogue creator?
That's not.
That's.
That just goes to show that ifthere is the desire by another
entity to manipulate informationor spread things that aren't
true, it's easy to do so.
Speaker 1 (29:38):
Like you know, you need any person an adult who's
using social media needs to havesome form of like media
literacy and like be able tolike have discernment around
content they're seeing, and allthat.
So I think it is comes down tolike personal responsibility as
a user, but I think there's alsospace to acknowledge that, like
(30:03):
I want to hold space that itcould also be manipulated.
Speaker 2 (30:13):
Totally yeah, and it's not unheard of for the US
to ban like foreign access, likethey already banned foreign
ownership of broadcastinglicenses, so why is the idea of
doing that with a platform likeTikTok any different?
Speaker 1 (30:21):
Totally, you know.
So, in general, I don't likegovernment getting rid of social
platforms, but I'm also awarethat there's a price for our
access to these things.
Speaker 2 (30:33):
Yeah, I think as users we would prefer that it
continues to exist, but we alsowant to make sure that there's
some sort of like integrity tothe information that's being
shared on a channel.
Back to Donald Trump as wellhe's also been outspoken that
one of the reasons that headvocates for TikTok not being
banned is that it would give toomuch power to a company like
(30:54):
Meta, who he obviously hasissues with because they banned
him from their platforms for acouple of years, but also just
it would kind of further movethem in the direction of a
monopoly.
Speaker 1 (31:07):
Yeah, in that space and after this decision was made
in court, I think the same day,the stock prices for Google and
Meta went like the highest it'sbeen all year.
Speaker 2 (31:17):
So what should people do to prepare in case TikTok is
banned in the US.
Speaker 1 (31:21):
Yes, now is a great time to diversify your platforms
.
Yes, now is a great time todiversify your platforms.
If you're a creator or ifyou're a brand that you know
does a lot of activity on TikTokand TikTok brings in a lot of
revenue or brings in a lot ofyour audience, then I highly
recommend you explore otherplatforms like YouTube, like
Instagram.
These platforms, like, probablyaren't going anywhere.
But also, I want to say onething to think about when you're
(31:45):
posting on social is that thatis rented space.
It's like you don't own thoseplatforms.
One day, instagram could godown and you could lose your
entire audience, but what youwill own is an email list.
So if you ever want to like,think about you know what has
staying power, like whatever youdo on an email list building
(32:06):
side.
Like you own those emails.
You can send those emailsthrough any platform, through
endless email providers.
So if you're going to investany time on anything, I'd say
it's growing your email list.
Speaker 2 (32:16):
Yeah, and if you have a big platform on TikTok, aside
from starting to invest inother channels like YouTube or
Instagram Reels, think aboutways that you can start to
migrate the followers that youhave on TikTok onto an email
list and give them some form ofvalue on that channel.
And I think for any creator, itnever hurts to stretch your
(32:36):
muscles and experiment withsomething new.
Explore a long form like emailinstead of just quick videos on
TikTok too.
Speaker 1 (32:45):
And Reels are great.
Speaker 2 (32:47):
Yeah, and that's just one more email, specifically,
is one more step towardsmonetizing that audience.
Speaker 1 (32:53):
Totally as well yeah.
Speaker 2 (32:54):
Which is something almost every creator wants to do
.
Speaker 1 (32:57):
Yeah, and if you're going to have like 50,000
followers on anywhere, I feellike you should have it on
YouTube, where you get like paidfor people watching your
content.
Speaker 2 (33:04):
Yeah, for sure, big fans of YouTube over here.
Speaker 1 (33:08):
Totally.
We're going to move on to thelast big thing.
This one's kind of cool.
There is a new report thatcomes out that named sorry.
A new report from the dataanalytics firm Morning Consult,
which tracks how consumersperceive thousands of brands
every day, reveals that the WNBAis the fastest growing brand of
2024.
(33:28):
The report also names the top20 brands that have seen the
biggest rise in purchaseconsideration this year, and
they also analyze how it'splaying across the general
population and otherdemographics.
So it's pretty cool because ofall the top brands this year.
It's very rare for a sportsbrand to have made that list and
it's extra cool because it's awomen's sports brand.
(33:51):
Yeah, so some of the otherbrands on this list list the
wnba is number one, ben andjerry's is number two, brisk
iced tea is number three.
Experian, which I don't reallyknow what that is, that's number
four.
Microsoft Copilot, which islike some sort of AI division of
Microsoft, is number five.
Youtube Shorts is number six.
(34:12):
Disney Plus is number seven,smartwater is number eight,
Pizza Hut is number nine andCoach is number 10.
Speaker 2 (34:21):
Yeah, I'm surprised to see Microsoft on here, but it
checks out that it's an AIproduct.
Not surprised about Ben andJerry's and Brisk Ice Tea.
Speaker 1 (34:31):
I am.
Speaker 2 (34:31):
I feel like we've been talking about Brisk being
like doing interesting things onsocial.
Speaker 1 (34:36):
Yeah, they have a great Instagram.
Speaker 2 (34:38):
Yeah, and Ben and Jerry's has always been like a
really strong brand.
Speaker 1 (34:42):
Yeah, but why now?
Why in 2024?
I don't really understand, butapparent.
So this report it shows likenot only like revenue growth in
this space in like the brand,but also they pull a bunch of
people in different like demosand income levels and they ask
them like how likely you are toconsider purchasing like all
(35:05):
these brands.
They like survey a millionbrands and these are the brands
that kind of like rose to thetop.
Speaker 2 (35:10):
Interesting.
I'm surprised to see Pizza Huthere.
I feel like Pizza Hut had itsmoment when we were teenagers.
Do you remember like the PizzaHut lunch buffet?
Speaker 1 (35:20):
Yes, my parents.
Speaker 2 (35:21):
Right.
Speaker 1 (35:23):
I grew up on buffets.
Yeah, like they loved buffets.
Speaker 2 (35:27):
But these days, like I haven't had Pizza Hut in a
long time, so maybe it's justgotten better, but I feel like
the last time I had it it waslike really greasy.
It didn't age well, like if youhad leftovers.
It wasn't that good the nextday.
Speaker 1 (35:39):
Yeah, did you ever do dessert pizza?
Speaker 2 (35:42):
No, because I've always had like Food allergies.
Int intolerances like dairy.
Speaker 1 (35:50):
Yeah, I loved pizza, pizza desserts I still do.
Speaker 2 (35:55):
Yeah, you love any kind of dessert really.
Speaker 1 (35:57):
Especially mousse.
Speaker 2 (36:00):
And you had a tiramisu kick too.
Speaker 1 (36:03):
I learned how to make tiramisu.
It's very good.
Speaker 2 (36:06):
Yeah, I think it's cool to see the WNBA here.
I think, aside from it beingthe fact that it's sports and
it's women's sports, which youalready mentioned, I think it's
also cool knowing that it's likea big swing from the last few
years for them, becausehistorically they've always
struggled.
So to go from like a strugglingbrand that's trying to find its
place and trying to beprofitable to swinging to be the
(36:30):
number one fastest growingbrand in the US, that's a huge
comeback story.
Speaker 1 (36:36):
Yeah, it's super cool .
Speaker 2 (36:38):
Yeah, it's cool to see more money going into a
platform like that.
We know there's been some likekey athletes that have moved the
needle there, like KaitlynClark, so I think it's only
going to continue to getstronger.
It's only going to continue toget more of an audience, which
is awesome.
Speaker 1 (36:55):
Yeah, and the WNBA is coming to Canada.
Speaker 2 (36:58):
Say no more.
Speaker 1 (36:59):
Yeah, so Toronto announced the Toronto Tempo,
which is the first ever WNBAteam to Canada, and that's cool.
Speaker 2 (37:06):
Yeah, I actually like the branding, from what I've
seen so far, and I like the nametoo.
The name doesn't really connectmuch to the Raptors, but I felt
like the branding actually hadsome like sensibilities.
That like felt like it wasderived.
Speaker 1 (37:19):
Is the Liberty?
Is that WNBA?
Yes, they won this year, right?
Yes, I think this year right?
Speaker 2 (37:27):
Yes, I think so.
Speaker 1 (37:27):
They won the championship.
I just love the mascot.
Have you seen the mascot?
No, she's got moves.
There's like all these videosof her.
She's like a I want to sayelephant.
Yeah, like who's dressed as astatue of liberty, but she's
like a cute elephant, like she'slike and she's sassy and she
like dances and like twerks andstuff.
Speaker 2 (37:47):
I have no idea.
So I hope this is true,hopefully we're not contributing
the misinformation.
I know An elephant dressed as astatue of liberty.
That twerks, you know.
Maybe I'll just fact check,right now.
Speaker 1 (37:57):
Well, she like dances really really well Nice.
Speaker 2 (38:02):
And then YouTube shorts is on here.
Disney plus is on here.
We spend a lot of time onDisney plus.
A lot of it is for our kids,but even there's been some great
shows for adults too.
Um, did you talk about coachyet?
Speaker 1 (38:12):
No, I saw coaches on the list and I love to see it
because I'm a big fan of coach.
Like the brand they've.
They've done such a good jobwith their like commitment.
Commitment to like circularwhat's the term?
Speaker 2 (38:26):
I think it's just like circular fashion, isn't it?
Speaker 1 (38:29):
Yeah, but what's the term where you're like managing
the ins and outs import, export,like?
Speaker 2 (38:36):
I don't know.
Speaker 1 (38:38):
Anyways, the cool thing about them is they're
committed to like a circular,like production cycle, and so
they are upcycling their oldmaterials and creating new bags
out of them, so they're acompany that's been around for a
long time.
It's really hard to likereimagine a legacy company like
(38:59):
that, so I think they've beendoing such a good job.
Speaker 2 (39:02):
Yeah, they were mid for a while and now they've,
like, come back into relevance.
Yeah, I love coach.
Speaker 1 (39:06):
I got a coach bag for my birthday.
Okay, I will confirm that Elliethe elephant is a New York
Liberty mascot.
All right and she is a queen.
Speaker 2 (39:17):
Queen Ellie.
Speaker 1 (39:18):
Queen Ellie.
Ellie the elephant.
Speaker 2 (39:21):
Yeah, I mean, women's basketball has been fun to
watch.
We watched a lot of it.
I feel like we watched morewomen's March Madness games this
past year than we did men's.
Speaker 1 (39:28):
Everyone did, didn't it Like break all the records?
Speaker 2 (39:30):
100%.
And then that trickled into theWNBA after the rookie draft and
some of these, like key players, moved along to pro basketball.
Speaker 1 (39:39):
Yeah, angel Reese and Kaitlyn Clark.
Yeah, basketball yeah, angelreese and caitlin clark yeah,
yeah, I love to see it.
I also think it's reallyinteresting like lists like this
like really kind of help me seelike what's the interesting
opportunity for new brandspopping up, like when you think
about like creators startingbrands or celebrities starting
(40:00):
brands, when you see somesimilar like trends and like the
fastest growing brands, you cansee like where other people
move.
Like for a while it was beautyand that was like a huge
opportunity, but now it feelslike snacks might be the
direction really yeah, so thethe summary of this report was
saying how like candy brands aregoing to have a moment next
(40:23):
year and like it was.
Like dentists beware.
But there's so much opportunitywith like snacks and candies,
like that's always been like.
Speaker 2 (40:33):
I don't think it would be dentists beware.
I think it would be likedentists prepare, because you're
going to have even morebusiness than ever.
Speaker 1 (40:38):
It'll be booming.
Speaker 2 (40:39):
But yeah, snacks are fun and, I think, similar to
sports with snack brands.
You just have so much room toplay.
Speaker 1 (40:46):
Maybe it goes hand in hand with sports.
Maybe Because you need a snackto watch a game.
Speaker 2 (40:51):
There's even been some athletes that have said,
like how much candy they eat.
Like DK Metcalf is like a hugeNFL wide receiver for the
Seattle Seahawks and he's thislike Thor style athlete, like
he's huge, he's built, he's gotlike an 18 pack and he warms up
(41:13):
with his shirt off a lot of thetime.
He's like this, like beast of aman.
And there's like multiple mediamoments where they're asking
him about his diet and he's justlike, yeah, I eat a lot of
candy, usually skip breakfast,have a big dinner, you know, and
he may even have some likecandy partnerships.
Now I don't know if it'd belike Skittles or like Sour Patch
Kids or what.
But, yeah, it's, maybe there's,maybe we're predicting something
(41:34):
here with, like, more alignmentbetween candy brands and
athletes.
Speaker 1 (41:39):
Yeah, what's your favorite candy brand?
Hmm, I've always liked.
Speaker 2 (41:42):
Skittles and Jolly Ranchers.
Yeah, what's your favoritecandy brand?
Hmm, I've always liked Skittlesand Jolly Ranchers.
Speaker 1 (41:48):
Oh, like, so, like to consume yeah.
Speaker 2 (41:53):
I'm thinking like brand.
Yeah, I mean.
One of the ones that Comes tomind quickly is Sour Patch Kids.
What about you?
Speaker 1 (42:05):
I mean M&.
Of the ones that comes to mindquickly is Sour Patch Kids.
Speaker 2 (42:08):
What about you?
Speaker 1 (42:08):
I mean M&M's is so iconic, Like their caricatures
of their M&M's colors and stuff.
Speaker 2 (42:13):
Yeah, I don't really like Sour Patch Kids.
I'm more of a Fuzzy Peacheskind of guy, which I guess the
brand.
Would the brand be Maynard's?
Speaker 1 (42:24):
I don't know, yeah, yeah, I feel like the the brands
to beat in terms of like brandequity and like what you see is
like M&M's and Sour Patch Kidsyeah, and Skittles is big really
I feel like I don't seeanything.
Oh well, yeah, taste theRainbow.
That's Skittles.
Yeah, yeah, skittles is good.
Speaker 2 (42:42):
Marshawn Lynch, the big Seattle Seahawks.
They all end up being SeattleSeahawks players, but he was
always about Skittles, like he'dbe eating, have sunglasses in
the press conference after thegame and just be like dumping
Skittles in his mouth, beinglike I love Skittles and like
just answering reportersquestions off topic, just
(43:02):
talking about candy.
Speaker 1 (43:03):
But right, yeah, crazy.
Speaker 2 (43:11):
Yeah, but you're.
You're not really a candy guy,you're a chip guy.
I'm a savory guy, more thansweet, but there's a few candies
I enjoy, for sure.
Live wires was another one Ireally liked growing up.
Whenever you'd go like, getyour 5 cent candies at the
corner store.
Speaker 1 (43:21):
I'd never liked blue candy, but I liked blue, blue
live wires I always felt bluefood was just gross like blue
food is gross, it just doesn'tseem natural you know, food dye
in general is pretty gross yeahpeople are starting to be
allergic to food dye yeah, wehad a kid in elena's like um,
our daughter's birthday partywas allergic to food dye and I
(43:41):
was like what can I give you?
But there's lots of stuff,especially in canada, that you
can have without food dies.
Not to get political, but makeamerica healthy again yeah, okay
anyway.
So I also want to mention that.
Um, this kind of reminded me ofthis new launch that I saw this
week, which is unwell hydrationby alex cooper.
(44:02):
It's her first like productthat she's launched and I really
like Of this new launch that Isaw this week, which is Unwell
Hydration by Alex Cooper.
It's her first like productthat she's launched and I really
like the launch content.
I know it's like mixed reviewsBecause Alex Cooper and you know
whatever, but I actually feellike it's an opportunity, like
it's hydration.
It's water essentially, butwater with electrolytes and, I
think, a little caffeine andvitamin B, so it's like good for
(44:27):
you kind of vibe.
So it's like good for ahangover, good for focusing at
work, good for just like workingout.
Like it kind of like hits allof her buckets, it's like a
lifestyle personality.
It's also backed by Nestle, soit's like a joint venture.
Um, but yeah, I like to see it.
I like people entering thebeverage space.
Smartwater was one of the top10 growing brands of 2024.
Speaker 2 (44:50):
But Smartwater doesn't have all that extra
stuff, right, it doesn't?
Speaker 1 (44:53):
But it's like it's just water.
I don't know why it's calledSmartwater.
They must have something.
Speaker 2 (44:59):
It's just a brand Like, it's probably like
purified in some way, orwhatever.
I kind of like I don't know,this is just my like instinctual
reaction but I kind of likethis idea of enriched water in a
way like adding ingredientsthat people might have
deficiencies in, like vitamin B.
It's a little weird to be doingcaffeine Electrolytes, I think
(45:20):
makes sense.
It's kind of like what's that?
Speaker 1 (45:28):
that, um, we use for the kids when they have
pedialyte.
Speaker 2 (45:29):
Pedialyte just like a unflavored way to get
electrolytes.
You know, because it's.
It's always been funny to thinkabout companies bottling water,
which is like a naturalresource, and selling it at a
crazy you know there's been somewater, that has been recalled
that doesn't surprise me.
I don't like, like fiji waterwas recalled.
Speaker 1 (45:48):
Really, yeah, not to.
Is it because of theirpackaging?
Speaker 2 (45:51):
like?
Was it like I don't know,plastic was like microplastics
in the water or something likethat yeah anyways it's.
It's kind of an interestingidea because there's like a
value add there.
It's not just like taking anatural resource, packaging it
and selling it for a crazyprofit.
Um, but I don't know, we'll seeyeah, they found bacteria in
(46:13):
the water.
Speaker 1 (46:13):
Yeah, scary stuff.
Yeah, I think there's this,this has potential.
I'm excited about it.
I like seeing like.
I like seeing creators likecreate products like Emma
Chamberlain's coffee is reallyinteresting to me, and then Alex
Cooper doing unwell hydration,like I just like the product
(46:34):
side of it.
Speaker 2 (46:35):
So and doesn't Jake Paul have like Prime or whatever
?
Speaker 1 (46:39):
And that was part of like her, like campaign launch.
It was like all these bought,like Waters and energy drinks,
are for men, there's nothing forwomen.
Speaker 2 (46:48):
Go off.
Speaker 1 (46:49):
We'll see.
I know some people like it,some people hate it.
Speaker 2 (46:53):
It's easy to just be a hater, to be a hater.
But, I think it's a cool, acool attempt, a cool angle.
Hopefully it succeeds.
Speaker 1 (47:01):
If you could create any product and, like you, had
all the money in the world andall the marketing and, like
every, no barriers, what kind ofproduct would you make?
Speaker 2 (47:13):
some sort of skincare product for men?
Really yeah, I think there's agap in the market still and
there's the opportunity to likework with an expert, to like
create a really great productand then from there, like once
you have the product out, it'sreally just like about being
great at brand and marketing.
Speaker 1 (47:31):
Nice.
Yeah, I think it'd be fun.
Speaker 2 (47:34):
Sweet.
And then you also have theopportunity to branch out from
skincare to like fragrance andstuff like that as well care to
like fragrance and stuff likethat as well.
Um, and I like the idea ofsomething like that, as opposed
to like apparel or like fashion,because you don't have to have
a million different colors andskews and things like that.
It's not you don't.
You're not creating inventory,um, pain points for yourself.
(47:55):
It's just like the product isthe product.
Speaker 1 (47:57):
Right, I would do a snack for kids Cool, that's like
healthy but like good.
Or a water for kids cool,that's like healthy but like
good.
Or a water for kids.
I was just thinking likeobviously I wouldn't give our
kids water that has caffeine init, but like a better version of
pedialyte almost yeah that'slike hydrating yeah, or like a
(48:17):
different marketed like bottle,like a lot of these actual
products are so similar butthey're just marketed and
packaged differently.
So something for kids thatcould be cute yeah, that could
be cute.
Speaker 2 (48:30):
I think like most water brands are like twist caps
which aren't ideal for kids,like you got a toddler in you
could do it in a box like juicebox for sure, I think there's
like a solution that hasn't beencreated and literally every kid
is always with a water bottle.
Yeah, 100% yeah.
Speaker 1 (48:52):
I like it.
Let's ship them We'll see orour listeners or viewers can
just run with it, and give uscredit at some point, free idea
or work with us.
Speaker 2 (49:00):
Yeah, there you go.
Speaker 1 (49:02):
Nice.
Speaker 2 (49:03):
Okay.
Well, thank you very much forjoining us once again.
Episode 12 of the big thingspodcast with Mike and Mitzi.
Please do subscribe on YouTube.
We've been getting somemomentum there lately.
Youtube is a new platform forus, but shout out to all our new
subscribers, make sure youcheck us out on Instagram and
TikTok as well and, like wealways say, always say send us a
(49:23):
DM.
Let us know what you think, howyou're feeling.
If there's anything you want usto talk about or anything you
want us to say less, say less.
Speaker 1 (49:31):
It's time for the gong.
Speaker 2 (49:32):
See you next time bit of a double gong there yeah,
just ran it twice fast.
Tgif, you ready for the weekend?
Yes, I'm so ready.
Speaker 1 (49:42):
All right, tgif you ready for the weekend?
Yes, I'm so ready.
All right, I'm ready.
Okay, should we do this thing?
Wow, wow, wow, wow.
Welcome to Big Things.
I'm Mitzi and this is Mike.
Speaker 2 (00:14):
And this is our show where we talk about the big
things we're seeing in marketing, social media, pop culture and
sports.
We also cover the signals thatwe're seeing that could
influence the future of digitalmarketing.
Make sure you catch the showevery week on YouTube or
wherever you get your podcastsand, of course, follow on TikTok
and Instagram.
Send us DMs let us know howyou're feeling.
Speaker 1 (00:36):
Yeah.
Speaker 2 (00:38):
That's that.
Speaker 1 (00:38):
That's that.
Well, today on the show, we'regoing to be talking about three
big things that we're justkeeping an eye on.
The first one is that Pinterestreleased its 2025 trend report.
We're going to break talkingabout three big things that
we're just keeping an eye on.
The first one is that pinterestreleased its 2025 trend report.
We're going to break down someof the things that we find
interesting in that and why youshould pay attention to it as a
marketer.
We're also going to talk aboutthe recent court ruling that
tiktok might actually get bannedfor real this time, and the
(00:59):
wnba was named the fastestgrowing brand, and we're going
to talk about that too.
Speaker 2 (01:04):
Action-packed episode .
Speaker 1 (01:05):
Yeah, Before we get into it, though, I need to give
an update to the audience that Ihave finished Fourth Wing.
I know I said I was starting itlike a few weeks ago, but I
finished it last night and it'smid.
Speaker 2 (01:19):
Was it?
Yeah, oh, that's disappointing.
Like there were some parts.
How many stars out of five?
Speaker 1 (01:24):
Three.
Speaker 2 (01:26):
Okay, if you really want the full synopsis, tune
into Easy Reads podcast, mitzi'sother show that probably has
more attention, I don't know.
Speaker 1 (01:42):
But yeah, we're going to do a recording like a
podcast recording tomorrow forit, where we kind of break down
the book.
But yeah, I was like I had highhopes because it's a very
popular book, um, and then it'sbeing made into a show which I'm
excited about, which youactually might like to watch,
and I think I could enjoywatching it.
I just didn't love all of itokay it's.
Speaker 2 (02:00):
It's also like romantic knowing that you didn't
love it.
Why do you think it's sopopular?
Speaker 1 (02:08):
Because it's kind of spicy.
Speaker 2 (02:10):
Oh, okay.
Speaker 1 (02:12):
Like smutty, it's smutty.
Speaker 2 (02:15):
Morgan's like absolutely.
Speaker 1 (02:17):
Yeah, it's a little smutty, for sure, and it's like
there's dragons in it and likeyou know, like star-crossed
lovers.
Speaker 2 (02:24):
So is it spicy between dragons or people?
Speaker 1 (02:25):
Yes.
Speaker 2 (02:26):
What?
Yeah, I was not ready for thatanswer.
Speaker 1 (02:29):
The dragons are like mated for life and they choose a
mate and they're like.
Sometimes they go into heat andthe dragons also pick a rider
that is like their rider, oflike choice, and they're bonded
for life.
So if the rider dies, thedragon dies.
So if the rider dies, thedragon dies, and if the dragon
dies, the rider dies.
So these two dragons that arein love pick two riders that
(02:54):
hate each other and then theylike, when they're they all like
, are synced mentally, the fourof them, and so, like when
they're in heat, the other, thepeople, the humans, the riders
also kind of like experience.
Speaker 2 (03:09):
That it's weird, okay I'm wishing I didn't unpack
this anyways, what are youreading right now?
I mean, it's cute that thedragons are monogamous it is
cute, honestly, that they'remonogamous.
Speaker 1 (03:21):
It's.
You don't see it often.
Speaker 2 (03:23):
Yeah.
Speaker 1 (03:24):
And the people are monogamous too.
Speaker 2 (03:28):
Even though they don't like each other.
Speaker 1 (03:30):
They don't like each other at first.
Speaker 2 (03:32):
Interesting and then there's a plot twist.
Okay, well, thanks for that.
I'm sorry you didn't love it.
I'm glad you finished it.
I actually was impressed thatyou took it all the way last
night and finished the it.
I actually was impressed thatyou took it all the way last
night and finished the book.
Speaker 1 (03:45):
I stayed up past my bedtime to finish it, because
the kids have been waking us upa lot.
Speaker 2 (03:49):
Yeah, I'm exhausted and you've been carrying the
team with that because it's beenmy birthday.
Speaker 1 (03:52):
It's my Super Bowl.
It's like my daughter'sbirthday and your birthday
within the same week.
Speaker 2 (03:56):
Yeah, you are the MVP for sure.
Speaker 1 (03:58):
Thank you so much.
Tell us what you're reading.
Speaker 2 (04:02):
Yeah, I'm reading like four books right now,
mostly because I've beenstarting books and then starting
to spin my tires on them andnot love them as much as I've
loved some of the other booksI've read this year.
The one I started most recentlythat I'm now like cruising
through is also a plot twist.
It's Harry Potter.
I've never read a book orwatched a movie.
Speaker 1 (04:24):
I know it's shocking to me.
So in my other podcast weliterally talk about Harry
Potter in every single episode,because I've also never seen the
movies, I've never read thebooks and people just can't get
past that.
It's like comes up for somereason and I'm just so surprised
that you're reading it.
Speaker 2 (04:39):
Yeah, I was influenced by my sister-in-law
when they were visiting recently.
I was influenced by mysister-in-law when they were
visiting recently, and I alsoalready like reading fantasy
books and I just think it's beenaround long enough and loved by
enough people that I figured Imust be missing something.
Yeah, and it's one of thoselike the Harry Potter community
(05:08):
seems to really love, and adorethe books as much as the movies,
so there's something goingwhich doesn't happen often,
exactly, yeah, usually they'redisappointed by the movie or the
show yeah, um, hopefully thefourth wing ends up the same.
That like people, that like thebook, like the show or the movie
.
Speaker 1 (05:20):
I have high hopes because my michael b jordan's
production company is behind itOkay, interesting, yeah, but
I've actually been surprisedwith Harry Potter.
Speaker 2 (05:28):
I expected it to be more dense, kind of like Lord of
the Rings and the Hobbit orlike Game of Thrones, but really
I feel like it would qualify asan easy read.
Speaker 1 (05:37):
Yeah, it's a children's book, I think it's.
Speaker 2 (05:40):
YA, just belittling me now.
Speaker 1 (05:42):
No, I'm not trying to belittle you.
I think it actually was writtenfor children.
Speaker 2 (05:47):
I think it's YA.
Speaker 1 (05:49):
Yeah, so that's why it's not that dense.
Speaker 2 (05:52):
You don't think Game of Thrones is YA?
Speaker 1 (05:54):
No, Game of Thrones has very adult subject matter
but like Lord of the Rings andthe Hobbit is for children kind
of no, I feel like Lord of the,feel like I read, lord of the
rings when I was like 12 yearsold.
Yeah, I my I don't actuallyknow because I haven't read it,
but my perception is lord of therings.
The hobbit and game of thronesare in the same realm in terms
(06:16):
of like maturity, and then harrypotter is like the gateway drug
to that realm maybe, yeah.
Speaker 2 (06:23):
So I'm like I've been reading it for a few days and
I'm halfway through and ithasn't been difficult nice, are
you um gryffindor?
Speaker 1 (06:32):
no, is that it?
Speaker 2 (06:33):
I think we took a quiz once with our team.
I'm pretty sure I was raven'sclaw don't know what that means
I don't know either.
I just think that's what I wasis.
Speaker 1 (06:43):
I don't want to be a Hufflepuff.
Speaker 2 (06:47):
Because they seem.
And unless you want to be likethe antagonist, you don't want
to be Slytherin either.
I think that's what the otherone is.
Speaker 1 (06:54):
Slytherin actually seems kind of cool.
Speaker 2 (06:56):
Kind of cool in like the bad boy or bad girl kind of
way, right, because that's wherethe one who should not be named
is from, right?
Anyways, I feel like the peoplewatching probably don't care,
because they read.
Speaker 1 (07:08):
Harry.
Potter like three decades ago,yeah and the people who actually
know anything about HarryPotter are just like screaming
at their headphones.
Speaker 2 (07:14):
Yeah, they're just cringing right now.
Speaker 1 (07:16):
You don't know what you're talking about.
And it's true, we don't knowwhat we're talking about.
Speaker 2 (07:19):
But I do.
Since we're talking about books, I have to say the best book I
read this year is also the bestbook I've ever read in my entire
life, and I need to endorse itand give it five out of five
stars and tell anyone who likesfantasy or just fiction in
general to read it, and that isthe Sword of Kaigen K-A-I-G-E-N.
(07:40):
It's a one-off by an authorcalled ML Wang.
She wrote it in like a seasonwhen she was depressed no series
or anything but man.
That was such a good book.
I've read some good books.
Speaker 1 (07:53):
Yeah, I'm very happy that you've experienced that
this year.
Speaker 2 (07:56):
Yeah, it was one that I'll read again.
Nice, and then I'll just shoutfrom the rooftops.
Speaker 1 (08:02):
I think the best book that I read this year was Good
Material, and it wasn't a bookthat lingered with me because it
was so clever, but not becauseit was so meaningful.
It was just like I liked it.
Speaker 2 (08:16):
I think the most enjoyable, easy read that I read
this year was Ready Player One.
I'd already seen the movie acouple years ago, but I went
back and read the book and itwas really good.
Speaker 1 (08:26):
Cool yeah, is this a book?
Speaker 2 (08:29):
podcast now.
Speaker 1 (08:30):
I wish.
Speaker 2 (08:31):
No, you already have one of those.
Should we get into the firstbig thing?
Speaker 1 (08:34):
Let's do it so.
Pinterest released a 2025 trendreport.
Pinterest predicts releases areport which will be tracking
what's trending next year, for2025.
And it's based on things thatare searched on the platform.
So there are so many goodies inthis report and if you work in
marketing or creative work likethis is the kind of report you
want to dive into and reallylike look at it thoroughly.
(08:56):
They did such a good job with,like, the interface of this
report, how they presentedeverything, and it's really,
really good.
So I highly recommend you gotake a look.
But I'm going to unpack just afew of the things that I thought
were interesting in the reportand I feel like you might too.
So some of my favorite trendsfor 2025 the first one they
called cherry coated and gen Zmillennials will, according to
(09:19):
pinterest, infuse cherry intotheir makeup menus and mood
boards this year Think dark,sweet and such a vibe.
So they based this trend onsome trending search terms,
which include cherry vibes,cherry bedroom, cherry car,
cherry martini and dark cherryred, and that's up by 235%, and
(09:41):
I'm into it.
I feel like even in myPinterest mood boards I've had
like some dark cherry stuff.
So if you're like considering,like creative or whatever.
I feel like there's somethingthere.
Speaker 2 (09:55):
I think if you, as a person, had a tagline, it would
be dark, sweet and such a vibe.
Speaker 1 (10:01):
Thank you so much, dark.
Speaker 2 (10:03):
Dark, not in your complexion, but like you have
like dark elements, like youreyebrows, your nail polish.
So in my complexion, I didn'tmention anything about your
complexion.
Speaker 1 (10:17):
So my eyebrows.
Speaker 2 (10:18):
Your nail polish Like the colors you choose for your
nails, the clothes that you wearoften Okay, but then also your
sweet and such a vibe Sweet andsuch a vibe colors you choose
for your nails, the clothes thatyou wear, often Okay, but then
also you're sweet and such avibe.
Speaker 1 (10:27):
Sweet and such a vibe If you didn't watch last
episode.
Speaker 2 (10:30):
We really advocated for vibe being one of the words
of the year.
Speaker 1 (10:34):
Yep.
Speaker 2 (10:35):
And I hold to that.
Speaker 1 (10:37):
Yeah Well, let me see if there's any of these other
trends that resonate more withme, and I'll ask you the same
question at the end.
Speaker 2 (10:43):
Please do.
Speaker 1 (10:44):
But fisherman aesthetic is another one.
Speaker 2 (10:46):
I'm here for this one .
Do I have to wait until the end, or can I just vouch for it now
?
Speaker 1 (10:50):
You can vouch for it.
Speaker 2 (10:51):
I love fisherman aesthetic.
I think I'm here for it.
I might need to change myentire wardrobe to adhere to it.
Cable knit sweaters absolutely.
Fisherman sandals maybe not.
Fish bag, yes.
Speaker 1 (11:06):
Sardine tattoos.
Speaker 2 (11:07):
Sardine tattoo.
I've been I've been trying tothink of an idea for my next
tattoo Sardines.
It is Raincoat outfit aesthetic, but not like.
Not like your typical, justlike Gore-Tex type material.
Speaker 1 (11:20):
No, it's cool, it's like.
Speaker 2 (11:21):
Yeah, something a little bit more like nature
friendly.
Yes, this is the new electricgrandpa, the only part of the
fisherman aesthetic that Ihesitate with is like horizontal
stripes.
Speaker 1 (11:33):
Yeah, me too.
Speaker 2 (11:34):
I saw it in some of their imagery and I just feel
like that's more sailor thanfisherman.
Speaker 1 (11:38):
Yeah, so some of the trending search terms that have
gone up are sardine tattoos,raincoat outfit, aesthetic,
cable knit sweaters, fish bags,all that good stuff.
So I'm into it.
Okay, this one is so you.
This is my coded pickle fix.
This year will absolutely bedelicious.
Speaker 2 (12:01):
Can I get an amen, drew, my pickle buddy.
Speaker 1 (12:04):
From sweet treats to tangy cocktails.
The oh-so-humble pickle isabout to be in absolutely
everything.
Gen X and millennials will goall in on pickle cakes, pickle
de gallo, pickle fries and evenpickle margaritas.
Speaker 2 (12:21):
Well, speaking of margaritas, I wasn't thinking
about a margarita.
I was thinking more about like.
Speaking of margaritas, Iwasn't thinking about a
margarita.
I was thinking more about likeimagine a dirty martini, but
instead of the like olive juicewhatever it's called, instead
having some pickle juice inthere, like in a gin martini?
Ooh, that sounds nice.
Speaker 1 (12:37):
Yeah, I'm gonna have to abstain from this trend.
I'm not a pickle girly, but I'mhappy for you.
Speaker 2 (12:43):
Any year, any year.
Pickle fries, pickle de guile,you really piqued my interest.
Pickle cake absolutely not.
Everything else I'm here for.
Speaker 1 (12:52):
Love it.
Okay, the next one I think iscool because we live so close to
the mountains.
This one, they're calling itPeak Travel.
So in 2025, mountain rangeswill become the go-to travel
destination as gen z and gen xseek out treetop views and that
fresh mountain air.
Speaker 2 (13:08):
Gear up for your next ella vacation we need to build
a campaign around ella vacationI know that's iconic.
Whatever copywriter came outwith that, we need to poach them
literally.
Speaker 1 (13:19):
so there's trending search terms around this trend.
There's Atlas Mountains,Morocco.
There's Portillo, Chile.
There's skiing fits, mountaintrip outfits All those terms are
peaking in search activity.
Speaker 2 (13:34):
Yeah, I think this is just one glowing endorsement
for the province of Alberta.
An extension to that Alberta iscalling campaign.
Speaker 1 (13:42):
You'd think we'd be sponsored by Alberta or
something, because you keep ontalking about it.
Speaker 2 (13:45):
Well, we do work with Travel Alberta low key but this
isn't sponsored.
But I advocated for Vancouverand Toronto folks moving to
Calgary a few episodes ago andkind of gave my winter checklist
.
But the biggest draw outside ofanything else for Calgary or
any part of Alberta really isthe mountains.
Speaker 1 (14:05):
Yeah, we like going to the mountains.
The other thing that I thoughtI feel like, with this trend
around like mountain culture,I'm already seeing some stuff
happening Like I don't know ifyou saw, but Skims dropped their
recent collab with.
Speaker 2 (14:17):
North Face.
It looked cool.
Speaker 1 (14:19):
Yeah, it looks really cool and it's basically a bunch
of, like, different nude shadesor shades of nude Like natural
shades.
Speaker 2 (14:26):
They weren't all nude , yeah, yeah.
Speaker 1 (14:29):
But like they're all like aligned with their colors
of their what's it calledShapewear.
So like different colors, nudesthat match different skin tones
, and it's all like differentparkas and snow pants.
Speaker 2 (14:42):
A lot of them were kind of cropped like a little
shorter than usual.
Speaker 1 (14:45):
Yeah, but they're all in the mountains like skiing,
so I feel like they're alreadydoing like I'm seeing some like
mountain ski stuff.
So I actually saw that campaignand then read this report and I
was like I wonder if they gotlike early access to that or
something, because, like at theend of the day, like some of
these bigger brands who invest alot of money into these
campaigns, they're not doing itjust because it's cool.
(15:06):
There's like data behind it.
They're tracking behavior andpart of that behavior is
included in like this kind ofreport, like they're tracking
actual searches and things likethat.
Speaker 2 (15:17):
So I think I think ever since the pandemic and like
quarantine and all that kind ofstuff, there's just been this
like deepened appreciation forthe outdoors and nature and
stuff like that, and we've evenseen some of the biggest brands
in fashion being like techbrands like Arcteryx and Salomon
and stuff like that and thennow I think the next wave of
(15:40):
that is like brands that are nottypically outdoorsy
collaborating with brands thatare like skims.
So yeah, it's cool.
Speaker 1 (15:48):
I'm also really excited about this last one that
I'm going to call out from thetrend report.
It's called Seeing Double.
This year, coordinated outfitswill be the topic du jour in the
group chat.
From collaborating on festivalfits to aligning on date night
looks, gen Z and boomers will beall about staying in sync in a
chic way.
So some of the trending searchterms that are associated with
this trend are matching nailscouples, matching jerseys
(16:12):
couples.
Coordinating outfits forfriends, bracelets matching and
matching outfits for couples.
Speaker 2 (16:17):
casual, which I'm here for how do you feel about
this one?
Speaker 1 (16:21):
I love matching.
I'm always trying to match withyou and and I've always liked
matching.
But when I went into, like eachof these trends has like an
associated mood board with themon Pinterest and I know you
don't like matching with me asmuch, you like coordinating.
But I was really excitedbecause in the mood board they
have a bunch of like outfits orpeople matching that are like
(16:42):
mother-daughter, so I like thatoh, okay, yeah, and elena would
be so here for that.
Yeah, I would love to do thatwith my daughter I can get down
with matching.
Speaker 2 (16:51):
Sometimes I feel like there has to be a reason like I
feel like it just being arandom day for no reason except
that we're a couple, seems likea lot yeah, and I think like we
do too much together as a couple, like we do like, do like we
work together, we obviously livetogether, we have kids.
And we like to hang out.
Speaker 1 (17:10):
Yeah, we hang out Like we have a podcast together.
So if someone saw us like inthe wild and they knew all that
about us and we're also matchinglike people would be like you
guys need.
Speaker 2 (17:18):
Is this unhealthy?
Yeah, do you need some space?
Do you need some space?
Totally so I think like thinkat that point.
Speaker 1 (17:24):
Yeah, we might need to like abstain a little bit
from this trend, but I'm goingto go full force.
Speaker 2 (17:30):
I like the idea of doing it with our kids, like you
and our daughter, me and ourson, kind of like our mini me
situation.
Speaker 1 (17:38):
I'm down for that.
Speaker 2 (17:40):
OK, ok.
Speaker 1 (17:42):
Cool, but yeah, go check out that Torn Report.
It's really good.
Speaking of Torn Reports, didyou see that Pantone Color of
the Year was announced?
Speaker 2 (17:50):
Yeah, what did you think of it?
Speaker 1 (17:52):
I mean, you know I love mousse.
Mousse is literally like myfavorite dessert when I was
pregnant.
That's the only thing I craved.
So the Color of the Year, ifyou haven't seen it, it's mocha
mousse.
Speaker 2 (18:09):
And why don't you tell us your thoughts?
It looks like human feces.
That's my thoughts.
Yeah, I also.
Just I mean, we're talkingabout Pinterest right now and
this is not sponsored, but Ijust feel I think I even
mentioned this last episode Ifeel like Pantone's just kind of
slipping a little bit in termsof their, like, authority on
color.
(18:30):
I think they're maybe likebehind a little bit, or they're
just like drinking their ownKool-Aid, to the point that
they're like we get to decide,so we're just going to decide
and it is what it is, whereaslike a platform like Pinterest
is really based on like humanbehavior and interests and like
search terms that are actuallyhappening.
So I think I pay attention moreto a platform or a entity like
(18:53):
Pinterest than I do to Pantone.
Speaker 1 (18:55):
Yeah, that makes sense.
Speaker 2 (18:56):
Pantone kind of feels like they're almost, like,
entrenched in their ways and notnecessarily tuned in.
Speaker 1 (19:03):
Right, but to Pantone's credit, they might
have data that informs the colorthey've chosen.
I just don't know how they'regetting yeah, they might.
Speaker 2 (19:11):
Let's give them the benefit of the doubt, but they
haven't told us about that the.
Speaker 1 (19:15):
The thing I also like about pantone.
It's like this is the color ofthe year, but like this report
from pinterest, it's amazing,it's really cool and I think
pinterest understands there'snot just like one singular trend
for all people.
There's like the internet andcreative and marketing.
It's like all about like nicheand focus to your audience and
(19:39):
tailoring and all that.
So like sure, this color can belike trending on a like mass
scale, but Pinterest understandsis like you got to have like
options to serve different usecases.
Well, no, Pinterest understandsit Okay.
Speaker 2 (19:56):
Yeah, I think I don't need to be a hater, like I
think Pantone's been anauthority for a reason and like
many designers around the worldadhere to, like the Pantone
color wheel and stuff like that.
So thank you, pantone, for yourservice.
Maybe some of my attitudearound it is because it just
feels kind of late, like we werejust talking about that
influencer lawsuit.
(20:17):
Where they were, they felt likethey were ripping off each
other's aesthetic and theirspaces were a lot of beige, very
minimal, and I just even theiraesthetic feels third wave, you
know it feels like beige and tanand nude have been colors that
have been trending for a while,so I just felt like it wasn't
(20:38):
that noteworthy.
Speaker 1 (20:40):
In general, I like brown.
I feel like brown is like sucha wave, especially like all
brown.
But yeah, I think they couldhave packaged it better.
They could have like explainedmore of their like analysis to
arrive at this place and, likePinterest also has the added
value of like so much data iscoming to them, like they don't
(21:00):
really have to do much work.
They just have to like siftthrough what's being searched
and then like apply that to thetrend report, while Pantone like
I don't know what they own interms of data.
Speaker 2 (21:11):
You know?
I'd love to know.
Speaker 1 (21:13):
I'd love to know too.
Speaker 2 (21:14):
Pantone, let us know.
Speaker 1 (21:15):
But also there's a lot of trend reports happening
this time of year, but do notfret, ours is coming too, in
January.
The Scan Club trend report willbe coming in january and we're
kind of doing something similarwhere we're like aggregating all
this information and signalsthat we've been tracking all
year and kind of categoriescategorizing them into, like
(21:38):
bigger trends around userbehavior.
So that is coming to your inbox.
Make sure you subscribe to scanclub so that you're the first
one to get it.
Speaker 2 (21:51):
Absolutely.
I love a shameless plug.
I think.
The last thing I'll say aboutthe Pantone Color of the Year,
mocha Moose I think it justfeels like it lacks personality
and I think when you, when youidentify a color of the year,
you're expecting to see that ina lot of different contexts, a
lot of like brands and campaignsand like embracing it, and just
the even the tone of Brown justfeels like it lacks something
(22:15):
you know they could have.
It could have been a littlericher, which would have like
worked in a lot of contexts.
It could have been closer tolike a camel color, like these
chairs, I don't know.
Just it's almost like know, whenyou're like you have two
concepts and then you picksomething that's kind of like a
middle ground of both and thenit just feels diluted yeah
that's what it felt like to mebut I get like plopped out of
(22:37):
nowhere yeah, or it just waslike a product of like a couple
different ideas and then justended up like missing the mark a
little bit.
You know, yeah, well I digressyeah I love the next big thing.
Yeah, let's do it okay, thisone's a little meaty, but it's
(22:58):
important for people like us inthe marketing space.
Um, a court orders tiktok todivest ownership or face a ban.
We all knew that this happened.
We knew that the Bidenadministration had kind of set
this up, but then it went toappeals court and the appeals
court upheld this decision.
So where TikTok and a lot ofcreators on the platform were
(23:21):
hoping that, through theirappeal, that this would be
reconsidered, the same timelinestill applies for ByteDance to
either divest by January 19thfrom TikTok and allow an
American ownership group orowner to step in, or they have
to face a ban.
So I think it's interesting, Ithink it's not over, I think
(23:47):
it's going to end up going tothe supreme court.
We've also seen donald trump,who's the president-elect, say
that he will um stop it frombeing banned if that, if it
continues on this trajectorywhich is interesting because
donald trump was the one thatoriginally suggested that it
should be banned.
(24:08):
But I think the factors that wehave at play in that context are
him wanting to have a littlebit more control over this power
struggle between the US andChina, because he's also said
that he's going to enforcetariffs on imports from China.
I think he wants to keep thisas a card in his pocket, in kind
of those negotiations.
(24:28):
China has indicated,potentially, that they would
consider divesting if Trump wasto lessen his proposed tariffs
on Chinese imports.
So there's just so much more atplay than simply the question
of is this a national securitythreat, right?
Um, one of the reasons that itwas appealed by tiktok and its
(24:50):
many creators was because theyfelt like it was an issue of
freedom of speech, which I thinkthe reason the appeals court
upheld it despite those claims,is that it it just isn't like
yeah obviously it's a platformthat gives people the
opportunity to expressthemselves.
But even if tiktok was to notexist in the us, those same
gives people the opportunity toexpress themselves.
But even if TikTok was to notexist in the US, those same
people have the opportunity toexpress themselves on other
(25:12):
channels.
So it's not a censorship issue.
It's just a matter of shouldthis, is it safe for this
platform to exist in the US?
Speaker 1 (25:20):
Exactly Like free speech isn't hinging on whether
TikTok's available to you or not.
Speaker 2 (25:26):
Right um.
Speaker 1 (25:27):
So that's why my guess is that it won't get
banned, but more so becausepresident-elect trump wants to
use it in his like negotiationswith china yeah and I also, like
I know you've been talking, wetalked about tiktok getting
banned, potentially for like awhole year.
For a while it was like thebiggest news and then it kind of
died off.
(25:47):
But the reason why it'simportant now is because of this
recent court decision and I'vebeen thinking about it like I, I
think the like.
I think sometimes we use socialmedia every day, like for work,
for personal.
It's part of our entertainment,it's's how we get information,
it's how we get news andsometimes we believe that these
(26:09):
platforms are free, but they'renot.
The price that we pay for theseplatforms is our data and it's
how we interact with content.
And I think there is a very likeit's very feasible that if it's
in the wrong hands, it could beweaponized and it could be used
to manipulate people'sperceptions about things and all
(26:30):
that, and we've seen some usecases of that.
So to me, as I like, consideredlike is it good or bad for
TikTok to be banned?
Like I, I don't think it's abad thing.
If it were to get banned, likeI would miss it.
As a user, I like tiktok.
I enjoy watching content onthere.
I get great useful informationon there, so I hope it stays
(26:53):
around, but if it's truly anational security issue, then
like it makes sense that wedon't use it.
And also, I've seen so muchmisinformation get shared on
tiktok, like yeah, give, give usan example.
So I've talked about it a littlebit.
Well, I've talked about it withyou a lot and our team and our
team.
So, um, last year I can'tremember exactly when, but
(27:16):
Northwest, kim Kardashian'sdaughter, um, she performed in a
live adaptation of the LionKing and she was simba and it
went like viral.
Everyone was like talking aboutit and critiquing it and people
seemed really outraged thatsomeone like northwest, who's
very privileged, who is an epobaby, had the opportunity to be
(27:38):
simba.
And there's some people who arelike outraged on tiktok and one
person talked about how she hadher son waiting in line to
audition for the role of Simbain this play that Northwest
ended up getting and she'stelling the story about how she
was so excited for this auditionand her son was waiting in the
waiting room and then they were,they were sitting there and
(27:59):
they see Kim and Northwest walkinto the room the audition room
with like people who madedecisions and then, and then
they were told to leave.
And so she's telling the storyand people were going crazy in
the comments, being like we knewit, like kim's just like
pushing her weight around andgetting northwest to like be the
star and they're taking awayopportunities from talented
(28:22):
people.
It like made national news, itwas like covered in all these
media outlets and a few dayslater, like a week later, this
same creator who posted thatoriginal video she, she goes on
to TikTok and she's like they.
I just want to say thank you toeveryone who's like come
through and offered theirsupport and I we really
appreciate it and I a lot ofyou've been asking for a video
(28:43):
of my son and so I wanted toshow it to you.
And she turns her camera andshe shows her cat and like this
whole story was made up.
It was like completely fake.
She just like played the entiremedia landscape and just made
up the story.
But the like the firestorm thatit created from all these
people jumping in and piling onand going after Northwest, who's
(29:05):
a child, and you know it's likeis it really about Northwest or
is it about their, her family?
But that's like besides thepoint.
I think it's just there's thisopportunity to spread this
information.
Speaker 2 (29:20):
There's no accountability when this
information is wrong orincorrect.
Yeah, so, and that's just somerandom rogue creator?
That's not.
That's.
That just goes to show that ifthere is the desire by another
entity to manipulate informationor spread things that aren't
true, it's easy to do so.
Speaker 1 (29:38):
Like you know, you need any person an adult who's
using social media needs to havesome form of like media
literacy and like be able tolike have discernment around
content they're seeing, and allthat.
So I think it is comes down tolike personal responsibility as
a user, but I think there's alsospace to acknowledge that, like
(30:03):
I want to hold space that itcould also be manipulated.
Speaker 2 (30:13):
Totally yeah, and it's not unheard of for the US
to ban like foreign access, likethey already banned foreign
ownership of broadcastinglicenses, so why is the idea of
doing that with a platform likeTikTok any different?
Speaker 1 (30:21):
Totally, you know.
So, in general, I don't likegovernment getting rid of social
platforms, but I'm also awarethat there's a price for our
access to these things.
Speaker 2 (30:33):
Yeah, I think as users we would prefer that it
continues to exist, but we alsowant to make sure that there's
some sort of like integrity tothe information that's being
shared on a channel.
Back to Donald Trump as wellhe's also been outspoken that
one of the reasons that headvocates for TikTok not being
banned is that it would give toomuch power to a company like
(30:54):
Meta, who he obviously hasissues with because they banned
him from their platforms for acouple of years, but also just
it would kind of further movethem in the direction of a
monopoly.
Speaker 1 (31:07):
Yeah, in that space and after this decision was made
in court, I think the same day,the stock prices for Google and
Meta went like the highest it'sbeen all year.
Speaker 2 (31:17):
So what should people do to prepare in case TikTok is
banned in the US.
Speaker 1 (31:21):
Yes, now is a great time to diversify your platforms
.
Yes, now is a great time todiversify your platforms.
If you're a creator or ifyou're a brand that you know
does a lot of activity on TikTokand TikTok brings in a lot of
revenue or brings in a lot ofyour audience, then I highly
recommend you explore otherplatforms like YouTube, like
Instagram.
These platforms, like, probablyaren't going anywhere.
But also, I want to say onething to think about when you're
(31:45):
posting on social is that thatis rented space.
It's like you don't own thoseplatforms.
One day, instagram could godown and you could lose your
entire audience, but what youwill own is an email list.
So if you ever want to like,think about you know what has
staying power, like whatever youdo on an email list building
(32:06):
side.
Like you own those emails.
You can send those emailsthrough any platform, through
endless email providers.
So if you're going to investany time on anything, I'd say
it's growing your email list.
Speaker 2 (32:16):
Yeah, and if you have a big platform on TikTok, aside
from starting to invest inother channels like YouTube or
Instagram Reels, think aboutways that you can start to
migrate the followers that youhave on TikTok onto an email
list and give them some form ofvalue on that channel.
And I think for any creator, itnever hurts to stretch your
(32:36):
muscles and experiment withsomething new.
Explore a long form like emailinstead of just quick videos on
TikTok too.
Speaker 1 (32:45):
And Reels are great.
Speaker 2 (32:47):
Yeah, and that's just one more email, specifically,
is one more step towardsmonetizing that audience.
Speaker 1 (32:53):
Totally as well yeah.
Speaker 2 (32:54):
Which is something almost every creator wants to do
.
Speaker 1 (32:57):
Yeah, and if you're going to have like 50,000
followers on anywhere, I feellike you should have it on
YouTube, where you get like paidfor people watching your
content.
Speaker 2 (33:04):
Yeah, for sure, big fans of YouTube over here.
Speaker 1 (33:08):
Totally.
We're going to move on to thelast big thing.
This one's kind of cool.
There is a new report thatcomes out that named sorry.
A new report from the dataanalytics firm Morning Consult,
which tracks how consumersperceive thousands of brands
every day, reveals that the WNBAis the fastest growing brand of
2024.
(33:28):
The report also names the top20 brands that have seen the
biggest rise in purchaseconsideration this year, and
they also analyze how it'splaying across the general
population and otherdemographics.
So it's pretty cool because ofall the top brands this year.
It's very rare for a sportsbrand to have made that list and
it's extra cool because it's awomen's sports brand.
(33:51):
Yeah, so some of the otherbrands on this list list the
wnba is number one, ben andjerry's is number two, brisk
iced tea is number three.
Experian, which I don't reallyknow what that is, that's number
four.
Microsoft Copilot, which islike some sort of AI division of
Microsoft, is number five.
Youtube Shorts is number six.
(34:12):
Disney Plus is number seven,smartwater is number eight,
Pizza Hut is number nine andCoach is number 10.
Speaker 2 (34:21):
Yeah, I'm surprised to see Microsoft on here, but it
checks out that it's an AIproduct.
Not surprised about Ben andJerry's and Brisk Ice Tea.
Speaker 1 (34:31):
I am.
Speaker 2 (34:31):
I feel like we've been talking about Brisk being
like doing interesting things onsocial.
Speaker 1 (34:36):
Yeah, they have a great Instagram.
Speaker 2 (34:38):
Yeah, and Ben and Jerry's has always been like a
really strong brand.
Speaker 1 (34:42):
Yeah, but why now?
Why in 2024?
I don't really understand, butapparent.
So this report it shows likenot only like revenue growth in
this space in like the brand,but also they pull a bunch of
people in different like demosand income levels and they ask
them like how likely you are toconsider purchasing like all
(35:05):
these brands.
They like survey a millionbrands and these are the brands
that kind of like rose to thetop.
Speaker 2 (35:10):
Interesting.
I'm surprised to see Pizza Huthere.
I feel like Pizza Hut had itsmoment when we were teenagers.
Do you remember like the PizzaHut lunch buffet?
Speaker 1 (35:20):
Yes, my parents.
Speaker 2 (35:21):
Right.
Speaker 1 (35:23):
I grew up on buffets.
Yeah, like they loved buffets.
Speaker 2 (35:27):
But these days, like I haven't had Pizza Hut in a
long time, so maybe it's justgotten better, but I feel like
the last time I had it it waslike really greasy.
It didn't age well, like if youhad leftovers.
It wasn't that good the nextday.
Speaker 1 (35:39):
Yeah, did you ever do dessert pizza?
Speaker 2 (35:42):
No, because I've always had like Food allergies.
Int intolerances like dairy.
Speaker 1 (35:50):
Yeah, I loved pizza, pizza desserts I still do.
Speaker 2 (35:55):
Yeah, you love any kind of dessert really.
Speaker 1 (35:57):
Especially mousse.
Speaker 2 (36:00):
And you had a tiramisu kick too.
Speaker 1 (36:03):
I learned how to make tiramisu.
It's very good.
Speaker 2 (36:06):
Yeah, I think it's cool to see the WNBA here.
I think, aside from it beingthe fact that it's sports and
it's women's sports, which youalready mentioned, I think it's
also cool knowing that it's likea big swing from the last few
years for them, becausehistorically they've always
struggled.
So to go from like a strugglingbrand that's trying to find its
place and trying to beprofitable to swinging to be the
(36:30):
number one fastest growingbrand in the US, that's a huge
comeback story.
Speaker 1 (36:36):
Yeah, it's super cool .
Speaker 2 (36:38):
Yeah, it's cool to see more money going into a
platform like that.
We know there's been some likekey athletes that have moved the
needle there, like KaitlynClark, so I think it's only
going to continue to getstronger.
It's only going to continue toget more of an audience, which
is awesome.
Speaker 1 (36:55):
Yeah, and the WNBA is coming to Canada.
Speaker 2 (36:58):
Say no more.
Speaker 1 (36:59):
Yeah, so Toronto announced the Toronto Tempo,
which is the first ever WNBAteam to Canada, and that's cool.
Speaker 2 (37:06):
Yeah, I actually like the branding, from what I've
seen so far, and I like the nametoo.
The name doesn't really connectmuch to the Raptors, but I felt
like the branding actually hadsome like sensibilities.
That like felt like it wasderived.
Speaker 1 (37:19):
Is the Liberty?
Is that WNBA?
Yes, they won this year, right?
Yes, I think this year right?
Speaker 2 (37:27):
Yes, I think so.
Speaker 1 (37:27):
They won the championship.
I just love the mascot.
Have you seen the mascot?
No, she's got moves.
There's like all these videosof her.
She's like a I want to sayelephant.
Yeah, like who's dressed as astatue of liberty, but she's
like a cute elephant, like she'slike and she's sassy and she
like dances and like twerks andstuff.
Speaker 2 (37:47):
I have no idea.
So I hope this is true,hopefully we're not contributing
the misinformation.
I know An elephant dressed as astatue of liberty.
That twerks, you know.
Maybe I'll just fact check,right now.
Speaker 1 (37:57):
Well, she like dances really really well Nice.
Speaker 2 (38:02):
And then YouTube shorts is on here.
Disney plus is on here.
We spend a lot of time onDisney plus.
A lot of it is for our kids,but even there's been some great
shows for adults too.
Um, did you talk about coachyet?
Speaker 1 (38:12):
No, I saw coaches on the list and I love to see it
because I'm a big fan of coach.
Like the brand they've.
They've done such a good jobwith their like commitment.
Commitment to like circularwhat's the term?
Speaker 2 (38:26):
I think it's just like circular fashion, isn't it?
Speaker 1 (38:29):
Yeah, but what's the term where you're like managing
the ins and outs import, export,like?
Speaker 2 (38:36):
I don't know.
Speaker 1 (38:38):
Anyways, the cool thing about them is they're
committed to like a circular,like production cycle, and so
they are upcycling their oldmaterials and creating new bags
out of them, so they're acompany that's been around for a
long time.
It's really hard to likereimagine a legacy company like
(38:59):
that, so I think they've beendoing such a good job.
Speaker 2 (39:02):
Yeah, they were mid for a while and now they've,
like, come back into relevance.
Yeah, I love coach.
Speaker 1 (39:06):
I got a coach bag for my birthday.
Okay, I will confirm that Elliethe elephant is a New York
Liberty mascot.
All right and she is a queen.
Speaker 2 (39:17):
Queen Ellie.
Speaker 1 (39:18):
Queen Ellie.
Ellie the elephant.
Speaker 2 (39:21):
Yeah, I mean, women's basketball has been fun to
watch.
We watched a lot of it.
I feel like we watched morewomen's March Madness games this
past year than we did men's.
Speaker 1 (39:28):
Everyone did, didn't it Like break all the records?
Speaker 2 (39:30):
100%.
And then that trickled into theWNBA after the rookie draft and
some of these, like key players, moved along to pro basketball.
Speaker 1 (39:39):
Yeah, angel Reese and Kaitlyn Clark.
Yeah, basketball yeah, angelreese and caitlin clark yeah,
yeah, I love to see it.
I also think it's reallyinteresting like lists like this
like really kind of help me seelike what's the interesting
opportunity for new brandspopping up, like when you think
about like creators startingbrands or celebrities starting
(40:00):
brands, when you see somesimilar like trends and like the
fastest growing brands, you cansee like where other people
move.
Like for a while it was beautyand that was like a huge
opportunity, but now it feelslike snacks might be the
direction really yeah, so thethe summary of this report was
saying how like candy brands aregoing to have a moment next
(40:23):
year and like it was.
Like dentists beware.
But there's so much opportunitywith like snacks and candies,
like that's always been like.
Speaker 2 (40:33):
I don't think it would be dentists beware.
I think it would be likedentists prepare, because you're
going to have even morebusiness than ever.
Speaker 1 (40:38):
It'll be booming.
Speaker 2 (40:39):
But yeah, snacks are fun and, I think, similar to
sports with snack brands.
You just have so much room toplay.
Speaker 1 (40:46):
Maybe it goes hand in hand with sports.
Maybe Because you need a snackto watch a game.
Speaker 2 (40:51):
There's even been some athletes that have said,
like how much candy they eat.
Like DK Metcalf is like a hugeNFL wide receiver for the
Seattle Seahawks and he's thislike Thor style athlete, like
he's huge, he's built, he's gotlike an 18 pack and he warms up
(41:13):
with his shirt off a lot of thetime.
He's like this, like beast of aman.
And there's like multiple mediamoments where they're asking
him about his diet and he's justlike, yeah, I eat a lot of
candy, usually skip breakfast,have a big dinner, you know, and
he may even have some likecandy partnerships.
Now I don't know if it'd belike Skittles or like Sour Patch
Kids or what.
But, yeah, it's, maybe there's,maybe we're predicting something
(41:34):
here with, like, more alignmentbetween candy brands and
athletes.
Speaker 1 (41:39):
Yeah, what's your favorite candy brand?
Hmm, I've always liked.
Speaker 2 (41:42):
Skittles and Jolly Ranchers.
Yeah, what's your favoritecandy brand?
Hmm, I've always liked Skittlesand Jolly Ranchers.
Speaker 1 (41:48):
Oh, like, so, like to consume yeah.
Speaker 2 (41:53):
I'm thinking like brand.
Yeah, I mean.
One of the ones that Comes tomind quickly is Sour Patch Kids.
What about you?
Speaker 1 (42:05):
I mean M&.
Of the ones that comes to mindquickly is Sour Patch Kids.
Speaker 2 (42:08):
What about you?
Speaker 1 (42:08):
I mean M&M's is so iconic, Like their caricatures
of their M&M's colors and stuff.
Speaker 2 (42:13):
Yeah, I don't really like Sour Patch Kids.
I'm more of a Fuzzy Peacheskind of guy, which I guess the
brand.
Would the brand be Maynard's?
Speaker 1 (42:24):
I don't know, yeah, yeah, I feel like the the brands
to beat in terms of like brandequity and like what you see is
like M&M's and Sour Patch Kidsyeah, and Skittles is big really
I feel like I don't seeanything.
Oh well, yeah, taste theRainbow.
That's Skittles.
Yeah, yeah, skittles is good.
Speaker 2 (42:42):
Marshawn Lynch, the big Seattle Seahawks.
They all end up being SeattleSeahawks players, but he was
always about Skittles, like he'dbe eating, have sunglasses in
the press conference after thegame and just be like dumping
Skittles in his mouth, beinglike I love Skittles and like
just answering reportersquestions off topic, just
(43:02):
talking about candy.
Speaker 1 (43:03):
But right, yeah, crazy.
Speaker 2 (43:11):
Yeah, but you're.
You're not really a candy guy,you're a chip guy.
I'm a savory guy, more thansweet, but there's a few candies
I enjoy, for sure.
Live wires was another one Ireally liked growing up.
Whenever you'd go like, getyour 5 cent candies at the
corner store.
Speaker 1 (43:21):
I'd never liked blue candy, but I liked blue, blue
live wires I always felt bluefood was just gross like blue
food is gross, it just doesn'tseem natural you know, food dye
in general is pretty gross yeahpeople are starting to be
allergic to food dye yeah, wehad a kid in elena's like um,
our daughter's birthday partywas allergic to food dye and I
(43:41):
was like what can I give you?
But there's lots of stuff,especially in canada, that you
can have without food dies.
Not to get political, but makeamerica healthy again yeah, okay
anyway.
So I also want to mention that.
Um, this kind of reminded me ofthis new launch that I saw this
week, which is unwell hydrationby alex cooper.
(44:02):
It's her first like productthat she's launched and I really
like Of this new launch that Isaw this week, which is Unwell
Hydration by Alex Cooper.
It's her first like productthat she's launched and I really
like the launch content.
I know it's like mixed reviewsBecause Alex Cooper and you know
whatever, but I actually feellike it's an opportunity, like
it's hydration.
It's water essentially, butwater with electrolytes and, I
think, a little caffeine andvitamin B, so it's like good for
(44:27):
you kind of vibe.
So it's like good for ahangover, good for focusing at
work, good for just like workingout.
Like it kind of like hits allof her buckets, it's like a
lifestyle personality.
It's also backed by Nestle, soit's like a joint venture.
Um, but yeah, I like to see it.
I like people entering thebeverage space.
Smartwater was one of the top10 growing brands of 2024.
Speaker 2 (44:50):
But Smartwater doesn't have all that extra
stuff, right, it doesn't?
Speaker 1 (44:53):
But it's like it's just water.
I don't know why it's calledSmartwater.
They must have something.
Speaker 2 (44:59):
It's just a brand Like, it's probably like
purified in some way, orwhatever.
I kind of like I don't know,this is just my like instinctual
reaction but I kind of likethis idea of enriched water in a
way like adding ingredientsthat people might have
deficiencies in, like vitamin B.
It's a little weird to be doingcaffeine Electrolytes, I think
(45:20):
makes sense.
It's kind of like what's that?
Speaker 1 (45:28):
that, um, we use for the kids when they have
pedialyte.
Speaker 2 (45:29):
Pedialyte just like a unflavored way to get
electrolytes.
You know, because it's.
It's always been funny to thinkabout companies bottling water,
which is like a naturalresource, and selling it at a
crazy you know there's been somewater, that has been recalled
that doesn't surprise me.
I don't like, like fiji waterwas recalled.
Speaker 1 (45:48):
Really, yeah, not to.
Is it because of theirpackaging?
Speaker 2 (45:51):
like?
Was it like I don't know,plastic was like microplastics
in the water or something likethat yeah anyways it's.
It's kind of an interestingidea because there's like a
value add there.
It's not just like taking anatural resource, packaging it
and selling it for a crazyprofit.
Um, but I don't know, we'll seeyeah, they found bacteria in
(46:13):
the water.
Speaker 1 (46:13):
Yeah, scary stuff.
Yeah, I think there's this,this has potential.
I'm excited about it.
I like seeing like.
I like seeing creators likecreate products like Emma
Chamberlain's coffee is reallyinteresting to me, and then Alex
Cooper doing unwell hydration,like I just like the product
(46:34):
side of it.
Speaker 2 (46:35):
So and doesn't Jake Paul have like Prime or whatever
?
Speaker 1 (46:39):
And that was part of like her, like campaign launch.
It was like all these bought,like Waters and energy drinks,
are for men, there's nothing forwomen.
Speaker 2 (46:48):
Go off.
Speaker 1 (46:49):
We'll see.
I know some people like it,some people hate it.
Speaker 2 (46:53):
It's easy to just be a hater, to be a hater.
But, I think it's a cool, acool attempt, a cool angle.
Hopefully it succeeds.
Speaker 1 (47:01):
If you could create any product and, like you, had
all the money in the world andall the marketing and, like
every, no barriers, what kind ofproduct would you make?
Speaker 2 (47:13):
some sort of skincare product for men?
Really yeah, I think there's agap in the market still and
there's the opportunity to likework with an expert, to like
create a really great productand then from there, like once
you have the product out, it'sreally just like about being
great at brand and marketing.
Speaker 1 (47:31):
Nice.
Yeah, I think it'd be fun.
Speaker 2 (47:34):
Sweet.
And then you also have theopportunity to branch out from
skincare to like fragrance andstuff like that as well care to
like fragrance and stuff likethat as well.
Um, and I like the idea ofsomething like that, as opposed
to like apparel or like fashion,because you don't have to have
a million different colors andskews and things like that.
It's not you don't.
You're not creating inventory,um, pain points for yourself.
(47:55):
It's just like the product isthe product.
Speaker 1 (47:57):
Right, I would do a snack for kids Cool, that's like
healthy but like good.
Or a water for kids cool,that's like healthy but like
good.
Or a water for kids.
I was just thinking likeobviously I wouldn't give our
kids water that has caffeine init, but like a better version of
pedialyte almost yeah that'slike hydrating yeah, or like a
(48:17):
different marketed like bottle,like a lot of these actual
products are so similar butthey're just marketed and
packaged differently.
So something for kids thatcould be cute yeah, that could
be cute.
Speaker 2 (48:30):
I think like most water brands are like twist caps
which aren't ideal for kids,like you got a toddler in you
could do it in a box like juicebox for sure, I think there's
like a solution that hasn't beencreated and literally every kid
is always with a water bottle.
Yeah, 100% yeah.
Speaker 1 (48:52):
I like it.
Let's ship them We'll see orour listeners or viewers can
just run with it, and give uscredit at some point, free idea
or work with us.
Speaker 2 (49:00):
Yeah, there you go.
Speaker 1 (49:02):
Nice.
Speaker 2 (49:03):
Okay.
Well, thank you very much forjoining us once again.
Episode 12 of the big thingspodcast with Mike and Mitzi.
Please do subscribe on YouTube.
We've been getting somemomentum there lately.
Youtube is a new platform forus, but shout out to all our new
subscribers, make sure youcheck us out on Instagram and
TikTok as well and, like wealways say, always say send us a
(49:23):
DM.
Let us know what you think, howyou're feeling.
If there's anything you want usto talk about or anything you
want us to say less, say less.
Speaker 1 (49:31):
It's time for the gong.
Speaker 2 (49:32):
See you next time bit of a double gong there yeah,
just ran it twice fast.
Tgif, you ready for the weekend?
Yes, I'm so ready.
Speaker 1 (49:42):
All right, tgif you ready for the weekend?
Yes, I'm so ready.
All right, I'm ready.
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