January 10, 2025 • 35 mins
New year, new us? Nah. We’re about practical goals that help us take the things we’ve worked hard on to the next level. On today’s episode, we break down the 4-step process we use each year to set goals we can’t wait to achieve. We start by sharing our theme for the year, and then we break it down from setting a focus to identifying milestones. Hint: It might be the start of Mitzi’s running era and Mike is taking a page from Bruno Mars’ book.
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 00:15 – How we approach setting goals and themes for 2025 as business and life partners.
- 02:50 – Mike’s theme for the year.
- 05:40 – Mitzi’s theme for the year.
- 08:00 – After we’ve set our focus, how do we make this practical?
- 12:00 – Why we missed goals in previous years.
- 16:00 – Goals for 2025: sleep hygiene, writing, reading, and more.
- 21:00 – Identifying milestones to hit our goals.
- 29:10 – The last step: Talking about it (with the right people).
Show notes:
1. The SCAN 👀 CLUB 2024 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
2020-2025.
Gotta get used to that.
I'm ready, I'm used to it.
Speaker 2 (00:04):
You're used to it already.
I saw 2024 and I'm like whoa,Whoa Last year.
Nice Welcome to Big Things.
I'm Mitzi.
This is Mike.
Speaker 1 (00:14):
And this is our show where we talk about the big
things we're watching inmarketing, social media, pop
culture and sports.
We'll also talk through thesignals that we're seeing that
could inform the future ofdigital marketing.
Speaker 2 (00:24):
We're not doing any of that today.
Today we're going to be takinga break from some of the signals
and we're going to talk aboutgoals and setting goals for the
new year and what our goals areand I'm sure you've seen lots
like.
As business partners andmarried couple, We've been doing
(00:48):
and setting goals for ourselvesand our business for a long
time.
So we're going to walk youthrough kind of the approach
that we take when it comes tosetting goals.
Speaker 1 (00:58):
Yeah, and this isn't like new year, new me kind of
vibes.
This is like as practical aspossible, hoping that even the
way that we think about this canbe actionable and helpful for
you, as you're watching this andjust getting started in the
year and we like to start with aword for the year.
Speaker 2 (01:14):
Yeah, which I think for some people that might be
kind of like wooey like a word.
What's your word of the year?
Why do you say that?
Speaker 1 (01:23):
Well, I was one of those people who thought it was
like kind of wooey, like a word.
Speaker 2 (01:24):
What's your word of the year?
Why do you say that?
Well, I was one of those peoplewho thought it was like kind of
wooey, like it's.
It felt like hard to pick aword that embodies all of the
year and the seasons that you gothrough, but I think you
actually inspired me to do it.
So for me it's more of likewhat's my focus this year?
Like I I'm someone who's likesuch an achiever and I I love
(01:45):
new year, setting new intentions, I love setting goals.
I do a vision board every yearor the last two years I have Um
so, but my brain is just like soscattered, there's so much I
want to do, and like you can doa lot in a year, but you also
it's like not that long.
So I think setting a goal orfocus or like an intention for
(02:05):
the year through a word has beenreally helpful for me nice, so
it doesn't feel too wooeyanymore no, but for some
sometimes it sounds like it.
Speaker 1 (02:15):
I think it completely depends on the word, like some
words are just have that kind ofum motif but I feel like, if
you make it something practicaland actionable, then it, like
you said, it can be reallyhelpful.
It can kind of like tie all ofyour different goals and
initiatives and prioritiestogether.
Speaker 2 (02:34):
Yeah, it helps you focus.
So yeah, so we're for the goalsand how we approach goals.
We kind of start big likewhat's our big, kind of like
theme for the year.
Speaker 1 (02:43):
Yeah, theme is a good way to put it.
Yeah yeah, I've heard peopletalk about themes and I feel
like the word I picked for thisyear isn't necessarily as broad
as a theme, but I kind of wantto go more in that direction in
future years.
Like, who do I want to be thisyear?
Speaker 2 (02:59):
Right yeah.
So why don't you tell us yourtheme or word of the year?
Speaker 1 (03:04):
Yeah, so why don't you tell us your theme or word
of the year?
Yeah, it actually like came tome kind of impromptu on our last
full team meeting of the year,um, before the holidays, but, um
, I decided to that my word forthis year would be finesse.
And when I think about the wordfinesse, um, I think I actually
think it's very practical and Ithink it's actually more simple
(03:26):
than it sounds.
I think finesse can sometimessound like you're becoming like
the best at something, but Ithink it's actually just more
like dialing in and being verydetailed and intentional.
And one word that I came acrossas like an adjective for
finesse was artful, and I feellike that.
(03:47):
I love that, like I want to beartful in the way that I
approach the year and really itis as we get into like what our
actual goals are and the things,the habits and rituals that
we're trying to implement it is.
They're all very basic for me,they're all very foundational
things and I'm trying to comeback to that.
But I think I can still dothose types of simple things
(04:09):
with finesse.
Speaker 2 (04:11):
How would you do those simple things in an artful
way?
Speaker 1 (04:17):
With intentionality and creativity Cool.
I think those both kind ofthat's what artful means to me.
It's not just like if you'reworking out, for example.
It's not just like draggingyourself out of bed and just
like forcing yourself to do itto check the box.
It's like how do I think aboutexercise and when I do it and
(04:37):
how I do it in a way thatactually fits who I am and fits
my life and the time andresources that I have available
right now, and how can I be themost resourceful with that?
Speaker 2 (04:46):
Cool, I like it.
Yeah, when you posted yourInstagram story of like your
word of the year, I think I waslike we were in bed and I read
it immediately after I posted it, I was like this is weird and I
was like, please explain allthese synonyms for finesse.
What do you mean by that?
But I like it.
I think finesse makes sense.
Yeah, because you have thebasics down.
Speaker 1 (05:09):
And I think it's important to note that, because
I had a few responses to when Iposted that on social and some
people were like I don't think Ican get there this year.
I just am trying to like doenough.
You know, as I thought about itmore, I want to make it clear
that finesse at least to medoesn't mean perfection, right.
It just means like intentionand consistency, and making
(05:31):
those adjustments to improve.
Speaker 2 (05:34):
Finesse also sounds like a Bruno Mars song.
Speaker 1 (05:37):
It should be.
Speaker 2 (05:38):
It does.
Speaker 1 (05:38):
I feel like you should have.
Yeah, maybe he has one.
Maybe that's my song of theyear.
I can see him singing itfinesse.
I could listen to Bruno Marsall year.
Speaker 2 (05:45):
Yeah, he's a good guy yeah.
Speaker 1 (05:47):
What's your word?
Speaker 2 (05:48):
Okay well, my word is so boring compared to your word
, but it's the only word thatkind of like captures the theme.
So a lot of the things I wantto work on this year are more so
like my habits and routines andlike last year was a big year
of starting things.
(06:08):
We started this podcast.
I started posting on YouTube,my personal channel.
I also started another podcastcalled Easy Reads.
So my focus for this year isreally working the muscle of all
these things and beingconsistent with everything.
So I want to like it feels likeI'm training, like kind of when
I think about training andthat's my word for the year is
(06:29):
training.
I think about training.
You're kind of like putting inreps and you're like every week
and every day putting working onsomething to achieve a bigger
goal and you have to like trainto get to like the big milestone
.
We don't know what that bigmilestone is, but it feels like
we're building and training tobe better.
And every week and every chanceI get to like film something or
(06:52):
work on something, I want tothink about it in a way that,
like every time I do it I get alittle bit better.
So it's like all about 1%better every day rather than
like completely starting overdoing something new.
So I don't want to startanything new this year.
I just want to keep like goingand being consistent with the
things that I've started lastyear Nice.
Speaker 1 (07:12):
So my word is training, yeah, and not training
in the in the sense of likelearning something.
But training in the sense oflike preparing yourself.
Speaker 2 (07:19):
Yeah.
So I don't know if it's aperfect word for me, but it's
the only one that I could thinkof.
I think it's a great word.
Speaker 1 (07:24):
I think there's going to be a group of people
listening or watching to thisthat love that word and want
that for themselves too.
Maybe, or maybe some peoplethat are like shooting a little
too high or too far or too broadand actually just need to do
the training.
Speaker 2 (07:37):
Yeah, that's my thing .
I always feel like I go too bigand I'm not sustainable in it.
I don't need to start anythingnew and go crazy.
I just want to like beconsistent and be getting better
with the things that I'vealready started, including this
podcast, so hopefully you seethe fruit of that by the end of
next year.
I have all year.
Speaker 1 (07:56):
I know this is episode 14.
This is going to 2025 is goingto be the first year that we put
out an episode every week.
Speaker 2 (08:02):
Yeah, hopefully let's get it so yeah year that we put
out an episode every week, yeah, hopefully let's get it, so
yeah.
So we've kind of like set ourbigger, like focus for the year.
And then I think when you and Isat down and talked about our
goals, we immediately go to ourroutines and our habits because
how do we make this practical?
Exactly so, knowing like wherewe want to go and who we want to
(08:22):
be in the theme for a year.
Now we kind of think about like, hey, what needs to change in
your day to day life to getcloser to embodying that word or
theme and what are the dailyroutines that you need to
incorporate into your schedule?
The other thing that I thinkfor us that comes up a lot is
when we think about our goals.
It's easy for us to think aboutwhat we didn't do well last
(08:43):
year, and that usually comesdown to habits and routines.
So I think this part was reallyeasy for us.
We're like we already know whatwe want to do and we just need
to like work it into ourcalendars.
Yeah, a hundred percent.
Um, okay.
So for me, some of those thingswhere, like, I really want to
fit in, working out consistentlyI think I finally found like a
(09:06):
workout that I really like to do.
So it's just about likeengineering my calendar to make
that fit for myself.
And then also knowing that Iwant to be consistent and like
show up well, for the otherthings I started, like this
podcast and my other podcastsand YouTube, where am I going to
do all those things?
So you and I sat down and kindof like reorchestrated our
(09:29):
calendar to make sure that thosethings fit.
Unfortunately, it means that Ihave to be a morning person,
which I've been deferring for along time, but I think I need to
be waking up earlier than I am.
Speaker 1 (09:42):
So yeah and I think neither of us have have
naturally been morning people,but what we've been learning
over the last couple of years,as we start to like scratch the
surface of becoming morningpeople, is that being a morning
person is really as simple ashaving a great, um like
nighttime routine.
Speaker 2 (10:01):
Yes.
Speaker 1 (10:02):
And discipline.
Speaker 2 (10:03):
And discipline.
Oh, that's the hardest part.
Speaker 1 (10:05):
Yeah.
Speaker 2 (10:06):
Yeah, so I think we've set it up so like on paper
.
It works like on paper.
If I can follow the calendar Iput together, I should be
laughing by the end of the year.
So, now it's like we have likethe plan, we just have to like
we'll do it.
Speaker 1 (10:24):
Yeah, I think that's the moral of the story.
For me this year as well.
I feel like the last coupleyears have been good years but,
when I look at the goals I hadin mind or the ways that I
wanted to grow or the things Iwanted to accomplish, I would
say that in the last coupleyears I I haven't they haven't
come to fruition the way that Iwanted them to.
(10:45):
So I don't have regrets and Ithink I'm really happy with a
lot of the things I experiencedand learned in those couple of
years.
But when I ask myself, whydidn't those years come to the
fruition of what I, what Ianticipated or what I hoped for,
it really is as simple as that.
It's as simple as did I stickto the plan and I didn't in a
(11:05):
lot of ways, whether that's likespending more than I make or,
um, not getting up as early as Iwanted, which means I didn't
have as much time as I hoped forto exercise, or not going into
bed when I should have, so thatI start the day tired and then I
don't have the energy or thepresence to be able to be who I
want to be on a day-to-day basis, whether it's at work or for my
(11:27):
family.
So I think the reality is thatwe're all good at making a good
plan.
The question is are we alldisciplined and committed enough
to execute the plan?
Speaker 2 (11:38):
Yeah.
Speaker 1 (11:39):
And I want to be that .
Speaker 2 (11:41):
I know.
Speaker 1 (11:46):
I told you.
I think there's a point lastyear where I told you I felt
frustrated because I felt like Ihad lacked discipline for a
long time and I think, if Ithink back to it, I feel like I
truly haven't been up to mystandard of discipline since
like pre 2020.
Speaker 2 (11:58):
Yeah, and that's getting.
It's like your standard ofdiscipline, because you are a
high achiever, like you do a lot, like you've run a business,
you've achieved a lot with that,like there's a lot that you do.
But I think the key thing is,like there's areas of your life
that you haven't been asdisciplined in, for lots of
different reasons.
Like our life is busy, it'sdemanding, so it's not all like
(12:25):
because you lack discipline.
But I think if you added that,like if you finesse that knob a
little bit and add that, thenyou'll be achieving all the
areas and you wouldn't belacking or feel like you're not
living up to the standard thatyou have for yourself yeah, I
appreciate that and I agree, butI would, I think, as I've been
chewing on this, I think onething I'm realizing is that
capacity and consistency are notcreated equal.
Speaker 1 (12:48):
And I think we can celebrate capacity the capacity
to be able to do hard things orto accomplish a lot, or even to
just like fit a lot into ourschedule but without consistency
on the things that matter most,capacity will usually end up
capacity on its own.
We'll usually end up with usfalling short of what we want.
(13:09):
So I think if I was, if I wasto shift my priorities this year
, it'd be okay.
Yes, I know that I have highcapacity, and so do you, but
what matters more to me thisyear is consistency and the
things that I've decided areimportant, and that's that's
where I think my frustrationaround discipline comes in is I
haven't stuck to my, what Icommitted to myself, um, over
(13:29):
the last couple of years.
So that's where my head's at.
Speaker 2 (13:32):
I love that.
Speaker 1 (13:33):
I'm excited about that.
That's not like a woe is mementality.
That's like I know why I didn'tget where I wanted to go in the
last couple of years, eventhough Cool Great Did.
You already say what yourthings are, your habits and
(13:54):
routines.
Speaker 2 (13:55):
Oh, no, I guess I didn't.
So, um, yeah, I set up a newschedule that allows me to fit
in what I really want to do,which is working out and
planning content and reading.
So I really need to read everyday, I think so.
Last year I fell short on myreading goal, which was really
hard for me to come to termswith, but like I still read more
(14:16):
than I did the year before, sothat's good.
I think this year I've kind ofshifted how I'm looking at my
like reading goal.
Instead of like assigning thisnumber that I have to get to, my
goal is to just enjoy readingevery day.
So read every day.
If I'm reading every day andjust like doing that instead of
scrolling on my phone at night,then I should have no problem.
(14:37):
I should feel like really happyand content with what I've read
, no matter how many books it is.
You know, and I feel like whenyou set a reading goal, you have
this like pressure to like readbooks and achieve the books.
But I have enough of thatpressure in my life, like I
don't need that to be part of myhobby.
Enough of that pressure in mylife, like I don't need that to
be part of my hobby.
So, anyways, I'm going to justlike make it my.
Instead of having a readinggoal that I need to achieve,
(15:06):
it's just a habit goal readevery day, um, and then work out
every week and film and editevery week.
Speaker 1 (15:11):
So I've engineered the calendar so it should work
on paper, but we'll see.
Nice Stick to the plan.
Yeah, I mean, a big focus forme this year is honestly sleep,
and that's not just like theamount of time that I'm sleeping
, but how I prepare for sleepand how I like come back out of
sleep.
You know, it's like actually Ifeel like I've just kind of
(15:31):
rolled my eyes over the lastcouple years around, like all
this talk around having a nightroutine or a sleep routine or
like winding down or things likethat.
But as I get older, I'm justlike realizing, even just as I
try one thing or another, thatit makes a difference.
Things like magnesium orreading, like you said, said
(15:54):
like I've started to really lovereading before bed.
This last year was kind of thefirst year that I returned to
reading.
Speaker 2 (16:00):
You read so much over the break too.
It's crazy.
Speaker 1 (16:03):
Yeah, it's just like every book I read I feel like
I'm just gaining momentum inreading and more enjoyment of it
.
And it's not really like a lotof nonfiction or like
self-improvement stuff.
It's a lot of just like epicfantasy and like sci-fi,
mystical tales.
Yeah, it's like kind of nerdy,but you know, it just is like
(16:23):
been so good for me, not onlyjust to separate my brain from
the things I'm thinking aboutall day, but to help me relax,
but also I think it's been greatfor my creativity and even my
vocabulary and things like that.
I feel like I've caught myselfusing different words at times
Like finesse.
Speaker 2 (16:41):
No, I don't know.
Speaker 1 (16:43):
I can't really think of an example, but I just think
there's so many like fringebenefits to reading that I'm
just starting to scratch thesurface of and discover, and
it's just really nice.
Speaker 2 (16:54):
I love that.
Speaker 1 (16:55):
Yeah.
Speaker 2 (16:55):
You seem more chill.
Speaker 1 (16:58):
Nice, which is needed .
I feel like sometimes I can behigh strung.
Speaker 2 (17:03):
Yeah, maybe this is the secret to managing your
stress.
Speaker 1 (17:07):
And good sleep too.
So back to that point, one ofthe things that was on my
wishlist for Christmas was asleep mask and I got one and
it's a great sleep mask, but italso has this like kind of like
eye massage thing built into itso you can wear it just as a
simple sleep mask and it's stillcomfortable and like blackout.
But they encourage you to spendlike five to ten minutes as
(17:32):
you're shutting off the lightsand going to bed to just have
the massage setting on andthere's different massage
settings and it just relaxes thetension in there and that's
been great for me too.
I just feel like I sleep alittle deeper and get there a
little faster.
Um, but yeah, I'm.
I'm just looking for differentthings to layer into how I
transition towards sleep so thatwhen I wake up in the morning
(17:54):
and early, when I want to likeideally like five or five, 30 in
the morning, then I feel great,love it, it's not sluggish.
Speaker 2 (18:02):
It's fun to hear you like get into bed and you hear
the you can hear it, I can hearit, and then I can hear you
sleeping.
Speaker 1 (18:11):
Which vibration is louder?
Speaker 2 (18:13):
I'm going to try mouth tape this year for my
sleep.
I started it, I did it once andI did feel like I was going to
die.
Speaker 1 (18:22):
You didn't.
No, I did.
Speaker 2 (18:23):
I felt like I couldn't breathe, even though I
can clearly breathe through mynose.
But when you're sleeping youkind of forget, like something's
on your mouth Anyways, and youget more air faster when you
breathe through your mouth.
Speaker 1 (18:35):
So if you're used to breathing through your mouth,
like I am, then it's a littleweird at first.
I did it for a bit and I wantto get back into it, but it took
me probably three or fournights to be able to get through
a whole night with the tape on,because I would just there
would be moments where I'd fallasleep with it, but then I'd
wake up like kind of startled orlike felt like something was
(18:58):
wrong because my mouth was stuckshut, yeah, and I'd just rip it
off and the first time I did it, my mouth was like a little
open, like in the tape, so Ijust had to close it up like you
gotta cinch it up tighter.
Speaker 2 (19:12):
Yeah, that's funny but I'm scared too.
Speaker 1 (19:14):
Yeah, I'm just just low key mouth breathing just
through the side of your mouth.
That's funny, um.
The other thing I want to do isa little bit more writing this
year, um, not like journaling somuch as writing down my
thoughts and point of view andthings that whether it's things
that I'm already thinking about,like things that I'm passing on
(19:34):
to the team at work or talkingabout with our clients, or
problem solving or things likethat Um, and then sharing it,
whether that's on like LinkedInor or Twitter, places like that
Um, and my goal for that isn'tjust to like center myself or to
like get exposure.
I think I want to do that forour company, but I also have
(19:55):
been feeling the itch to umcreate some opportunities for
mentorship, um, so I think if Ican share more of what I, what
my experience and expertise is,then maybe some of those
opportunities will findthemselves towards me to like be
able to help younger peoplethat are getting into the
industry, or things like that.
Speaker 2 (20:13):
I love it.
I'm so excited about that.
Speaker 1 (20:16):
And then, same as you , I want to exercise at least
three times a week.
Um, I think we've talked aboutthis before on the podcast, but
we've both kind of struggled tofind our sweet spot again post
having kids.
Just cause it's a little bitsporadic when they wake up or
how long they sleep and whenthey're awake they need, they
want all our attention and it'shard to have an uninterrupted
(20:37):
time.
And we also, I think, both kindof understand that when one of
us is gone there's more for theother person to juggle with kids
and work and the house andeverything like that.
So it's not as simple as justdeciding to go to the gym.
Um, we know that someone elseis like covering for us for that
time and taking on more so thatwe can have that space.
(20:59):
So that's not to say that's notworth it, but it really forces
us to work together and to buyeach other that time.
So, yeah, I'm hoping that thatthis is our year for that.
Speaker 2 (21:10):
Mm-hmm, nice, those are great.
So the next kind of like layerto all of this is identifying
milestones.
So when we think about goals,oftentimes people kind of think
about this first.
They're like what's the bigthing I want to do?
I want to travel, I want to run, I want to, you know, do all
these big achievements.
(21:30):
And I think when you start thatway, I feel like you set
yourself up for failure becauseyou don't consider, like how you
need to build a sustainablehabit and routine to get to
those milestones.
Those milestones aren't bad,but I feel like at least when
I've set those milestones, it'slike leads to disappointment
because it's not like you canjust like turn those things on
(21:52):
overnight.
So for us, or for myself, it'sfun still to have those big
milestones because it gives yousomething to be excited about.
So and ideally they connectback to some of like the
routines, the theme of the year,those kinds of things that
you've already set.
So for me, one of my bigmilestones for the year and I'm
(22:14):
scared to even say this out loudbecause it means I have to do
it I want to run a half marathon.
So I ran one a few years agoand it was before I had kids and
it was so fun.
I really love running.
But I was running in Vancouver,where the weather is a lot
better, and I was runningusually like with friends.
So this will be a big test forme because I and I want to make,
(22:36):
I want to see if I can do itLike, I want to prove to myself
that my body can still run afterhaving two kids and going
through all that stuff.
So I do want to do it, do it,but I am scared.
Speaker 1 (22:52):
You can do it for sure.
Your body is stronger than ever.
You having two kids is likesuch a crazy thing.
Speaker 2 (22:58):
Yeah, anyway.
So that's like a big milestonefor myself, and it also connects
to like some of the rituals andhabits that I want to set for
this year, which is like workingout more consistently, and that
includes running, like I reallydo love running as a workout,
so hopefully I can do that.
We also have some like savingsgoals and some goals for the
company too, and like moremilestone things that we're
(23:22):
excited about, and if we likeachieve those things, it would
be really great.
Speaker 1 (23:26):
So, yeah, I love it.
Yeah, I'm thinking aboutsimilar things.
I think we kind of allude towhat our milestones will be with
the habits and routines,rituals that we talked about.
Um, and I really resonated withwhat you said about the reading
and like having a goal.
But it's not really about thegoal, for with reading it's more
(23:47):
about the habit, and I totallyagree.
Even as I was setting a goalthis year, I kind of hummed and
hawed over how many books itshould be and just didn't really
feel like there was a perfectanswer.
So I set the goal at 18 for theyear, because I read 12 this
past year, which was one a month, and that was really achievable
(24:07):
.
So I think 18 is kind of a goodnext step, but I'd love to read
more than that and I think Iprobably will, if I keep a
consistent habit.
Um, I want to do 150 days ormore with some form of exercise.
Speaker 2 (24:21):
Like straight.
Speaker 1 (24:22):
No 150 out of the year.
Cool, I want to exercise.
Um, I want to have one goodfamily vacation.
And you mentioned some arcadegrowth goals.
I think the achievable goal forus this year is 25% growth Um,
but the bigger, more importantgoal that we haven't been able
to hit yet is 20% profit Um.
(24:44):
Anyone that works in the agencyspace knows that this stuff
fluctuates so much and it'sreally um like overhead heavy to
to do to deliver the servicethat we, that agencies, deliver
um.
But we're taking the steps andtrying new things and um
adjusting our process tohopefully be able to finally
(25:06):
yeah, and adjusting our pricing,which I'm excited about yeah,
it's both process and pricingfor sure, but we're actually
working with the consultant thisyear to help us with some of
that kind of stuff.
Speaker 2 (25:15):
So it's like the first year we've taken like a
lot of steps to get there.
Speaker 1 (25:19):
Yeah, so I feel good about it Taking the bull by the
horns.
Speaker 2 (25:21):
Yeah.
So those are like reallyexciting milestones for us.
And when you set those like,you put those on the horizon
with the like routines andhabits and the theme, then it
like kind of makes it all feelachievable.
Speaker 1 (25:35):
Yeah, and I think you were you were talking about
that, how it actually makes itachievable and feel exciting to
work towards.
But I also wanted to add I thinkit's really important, um and
you're really good at this butnot just feeling excited about
working towards them, but thenactually like celebrating when
you achieve them.
Um, I did therapy for a littlebit just to keep growing and
(25:56):
finding my blind spots, and oneof the key takeaways I got from
that was that I don't mark themoment enough, I don't celebrate
the things that we doaccomplish, and so they had
encouraged me to do a better jobof that, especially knowing
that that's something that youcare about a lot.
So I want to encourage anyonewho's listening or watching,
like as you start, to set thesegoals for the year, make them
(26:19):
achievable and and make themfind a way to make the process
enjoyable.
But then, once you get there,once you hit even whether it's a
small or a large milestone,make sure you take a minute to
actually recognize it and tellsomeone about it or share a
moment with someone to celebrateit, and that way it's kind of
seared in your memory and youyou're not just derailed by the,
(26:41):
the ones that you miss or thethings that go wrong.
For sure, um, because you'regiving just as much real estate
or attention to the things thatgo right.
Speaker 2 (26:48):
Yeah, I completely agree with that.
So one thing I did last year isI did like this kind of goal
setting process and then I alsodid a vision board.
But then I also kept which Ilooked at like all year it was
like my background on my phonebut I also kept a log of the
things that I did achieve anddid do.
There's some things I didn'tlike that's just part of life
(27:09):
but there's things I did and Ilike looked at that before doing
the next or setting our goalsfor this year.
So it's so important to likeremember those, mark those,
celebrate them, treat yourself,because this life can feel hard
and feel heavy, and socelebrating the wins is super
important.
I, before I move on to the nextone, I do want to say that
(27:32):
setting milestones is reallyexciting and attractive and I
see lots of people talking aboutthe big things they're going to
do this year.
But I'm so glad that in thisprocess, setting a theme or a
word for the year has reallyhelped give me focus to what
those big milestones are, hasreally helped give me focus to
what those big milestones areLike, knowing that my word is
(27:54):
like training and beingconsistent and being a bit more
disciplined with the things Istarted.
It helps set some naturalboundaries to the big milestones
that don't make sense for me inthis year, like you know, big
travel plans Like yes, of courseI'd love to travel, but does
that make sense for the goalsthat I have for me this year?
(28:14):
It might not.
You know, we will do a familyvacation, which I'm really
excited about, but we're notgoing to be like spending a
month in Europe this year, youknow, because I am really
committed to the things Istarted last year, because I
have some big goals with thosethings that I want to achieve
for 2026.
So it's kind of like thinkinglike a bit more broadly than
(28:35):
just like what's fun and sexyand attractive to do this year
attractive to do this year.
Speaker 1 (28:42):
Yeah, and I think, even when we think about a
family vacation, it's less oflike a matter of like
experiencing luxury, and it'smore about still memories, yeah,
but also wellness, like makingsure that or recognizing that,
to be high capacity and andachieve the output that we want,
we also need to take breaks andgive ourselves what we need.
Speaker 2 (29:00):
Yeah, and that's just the season we're in.
Like you might be listening andbe completely different season
and go off, do it Like you mightnot have kids that leave you so
tired at the end of the daythat you have no energy to do
anything else.
So like, go and do all thisstuff and travel and all that
good stuff, but for us in ourseason of life right now, it
just doesn't make sense.
Back to the basics, back stuff.
(29:29):
But for us in our season oflife right now, it just doesn't
make sense.
Back to the basics, back to thebasics.
Speaker 1 (29:31):
Okay, the last step in this entire process is what
we just said in our notes.
Talk about it.
Yeah, because talk about itmakes it real.
Speaker 2 (29:35):
Yes, saying it out loud makes it real.
It like holds you even justaccountable to yourself.
So for us, in this season oflife that we're in, and because
we're partners, like we needeach other.
Like you were kind of sayingearlier, we need each other to
achieve anything.
Sometimes that's like soannoying.
We can't just like set a goalfor ourselves.
Like I can't just be like, oh,I'm going to work out three
(29:56):
times a week because, like Ineed you to help me be able to
do that.
You need to cover for me athome so that I can go to the gym
and vice versa.
So, whoever your person is, or aperson is, I encourage you to
talk to them about what you'retrying to do this year, because
it helps keep you accountable,but it also helps get you like
(30:18):
some support and encouragement.
I also think that it's really,if you're considering career
goals and you work at a companyor something, it would be really
cool for you to even talk toyour boss about that.
Like, who do you need in yourlife to help get you closer to
achieving these goals?
You should talk to that personabout it, you know, if it's like
hey, like I want to be at thisstage in my career by end of the
(30:41):
year.
Here's what I think I need todo to make that happen, but I
need your support to also likehelp me make that happen too.
So, like talking about it isjust such an important part of
setting goals, especially ifyou've like done the work of
making a plan and a routine tolike get you to that.
I think it'd be really great.
Speaker 1 (31:00):
And it likely isn't one person that you talk to
about all your goals.
It's probably more like goalspecific.
So even to your point of if youhave some career goals,
bringing your boss into thatconversation and also like just
getting alignment with them onhow you get there.
But if it's fitness, it couldbe one of your friends or a
(31:21):
coach or a trainer.
Personal goals could very wellbe a partner or spouse or a
roommate or your dad or your mom, whatever it might be.
So, yeah, I think there could belots of stakeholders in the
various goals and things thatyou're trying to execute on for
the year, and things that you'retrying to execute on for the
(31:42):
year and you don't want you'renot talking to them to burden
them with it, but just to givethem access and help them keep,
maintain accountability with you, but also to unlock certain
things that maybe you're not,might not be able to unlock
yourself.
For sure I think if that personcares about you, they're going
to want to be part of that.
Speaker 2 (31:58):
Absolutely.
I did a vision board night withsome friends and we're all on
our computers like doing avision boards, like talking
about stuff.
It was like really fun and thenat the end we like presented
our vision boards and it was sovulnerable but really cool too
to see like oh, this friend ofmine, who is a good friend of
mine, that I talk to all thetime I had no idea that she's
(32:19):
trying to start a new business,you know, and like it wasn't
until like she was like kind ofconfronted with her vision board
and wanted to share it with usand it it was really cool
because we could like encourageher in that.
But yeah, I just feel likemaybe the dreaming part is such
a cool part of life.
I'm someone who has big dreamsand I love hearing other
(32:39):
people's big dreams and I'm surebe sure that with someone who
really cares about you, theywould love to support you in
that.
So I think it's reallyimportant to talk to someone
about it.
Speaker 1 (32:48):
For sure.
One thing, one caveat I willadd, is that I would encourage
people, if they're talking toothers about their goals, to
just be cognizant of how theyfeel when they talk to people
about them, because I'm not ascientist, but I've heard people
say that when you tell someoneabout something that you're
(33:08):
going to do or that you want todo, there's some sort of I don't
know if it's an endorphinrelease or some other chemical,
but some sort of release thatmakes you almost feel
psychologically like that you'veactually accomplished that
thing, and I'm guilty of that.
I am too I love the feeling, theadrenaline rush of telling
people what I'm going to do thisyear, but that can end up
(33:29):
feeling like enough, like weactually still have to stick to
the plan and do the work Right.
So talk to people so that theycan hold you accountable and
help you get there, but don'tleave it at that.
Make sure that you're actuallyexecuting on the plan, for sure.
Speaker 2 (33:42):
Well, that's it.
Those are the four big thingsand steps that we go through to
set some goals for the year.
Speaker 1 (33:50):
Simple Hope it was helpful.
Speaker 2 (33:51):
Yeah.
Speaker 1 (33:52):
Felt like a good session to me.
Speaker 2 (33:53):
I think so too.
I'm excited.
I'm excited for this year.
I'm always like that personwho's excited for the new year
Fresh start, New.
Always like that person who'sexcited for the new year fresh
start, new school year, like allof that gets me so jazzed up.
Yeah, it's going to be a goodyear 2025.
Speaker 1 (34:08):
Well, thanks for starting the year off with us.
If you're listening and haven'tchecked out YouTube, make sure
you do check it out.
Give it a watch, Make sure yousubscribe.
We're here every Friday.
You can also jump in on social,specifically Instagram.
We also recently got active onTik TOK Um, but that's a great
venue to leave us a comment.
Let us know what you like, whatyou don't like, what you want
to hear more of Um, but otherthan that, we'll see you next
(34:30):
week.
Speaker 2 (34:30):
Yeah, stay tuned.
We have a report trend reportcoming out very soon, so stay
tuned to for that episode.
It's going to be really good.
Speaker 1 (34:40):
It is going to be really good.
Speaker 2 (34:41):
Okay, first gong of the year, make it good, stunning
.
Speaker 1 (34:49):
It wasn't my best gongification.
Speaker 2 (34:52):
It's okay Good to have the gong back.
Speaker 1 (34:54):
Out of practice Been a couple weeks.
It's all good.
2020-2025.
Gotta get used to that.
I'm ready, I'm used to it.
Speaker 2 (00:04):
You're used to it already.
I saw 2024 and I'm like whoa,Whoa Last year.
Nice Welcome to Big Things.
I'm Mitzi.
This is Mike.
Speaker 1 (00:14):
And this is our show where we talk about the big
things we're watching inmarketing, social media, pop
culture and sports.
We'll also talk through thesignals that we're seeing that
could inform the future ofdigital marketing.
Speaker 2 (00:24):
We're not doing any of that today.
Today we're going to be takinga break from some of the signals
and we're going to talk aboutgoals and setting goals for the
new year and what our goals areand I'm sure you've seen lots
like.
As business partners andmarried couple, We've been doing
(00:48):
and setting goals for ourselvesand our business for a long
time.
So we're going to walk youthrough kind of the approach
that we take when it comes tosetting goals.
Speaker 1 (00:58):
Yeah, and this isn't like new year, new me kind of
vibes.
This is like as practical aspossible, hoping that even the
way that we think about this canbe actionable and helpful for
you, as you're watching this andjust getting started in the
year and we like to start with aword for the year.
Speaker 2 (01:14):
Yeah, which I think for some people that might be
kind of like wooey like a word.
What's your word of the year?
Why do you say that?
Speaker 1 (01:23):
Well, I was one of those people who thought it was
like kind of wooey, like a word.
Speaker 2 (01:24):
What's your word of the year?
Why do you say that?
Well, I was one of those peoplewho thought it was like kind of
wooey, like it's.
It felt like hard to pick aword that embodies all of the
year and the seasons that you gothrough, but I think you
actually inspired me to do it.
So for me it's more of likewhat's my focus this year?
Like I I'm someone who's likesuch an achiever and I I love
(01:45):
new year, setting new intentions, I love setting goals.
I do a vision board every yearor the last two years I have Um
so, but my brain is just like soscattered, there's so much I
want to do, and like you can doa lot in a year, but you also
it's like not that long.
So I think setting a goal orfocus or like an intention for
(02:05):
the year through a word has beenreally helpful for me nice, so
it doesn't feel too wooeyanymore no, but for some
sometimes it sounds like it.
Speaker 1 (02:15):
I think it completely depends on the word, like some
words are just have that kind ofum motif but I feel like, if
you make it something practicaland actionable, then it, like
you said, it can be reallyhelpful.
It can kind of like tie all ofyour different goals and
initiatives and prioritiestogether.
Speaker 2 (02:34):
Yeah, it helps you focus.
So yeah, so we're for the goalsand how we approach goals.
We kind of start big likewhat's our big, kind of like
theme for the year.
Speaker 1 (02:43):
Yeah, theme is a good way to put it.
Yeah yeah, I've heard peopletalk about themes and I feel
like the word I picked for thisyear isn't necessarily as broad
as a theme, but I kind of wantto go more in that direction in
future years.
Like, who do I want to be thisyear?
Speaker 2 (02:59):
Right yeah.
So why don't you tell us yourtheme or word of the year?
Speaker 1 (03:04):
Yeah, so why don't you tell us your theme or word
of the year?
Yeah, it actually like came tome kind of impromptu on our last
full team meeting of the year,um, before the holidays, but, um
, I decided to that my word forthis year would be finesse.
And when I think about the wordfinesse, um, I think I actually
think it's very practical and Ithink it's actually more simple
(03:26):
than it sounds.
I think finesse can sometimessound like you're becoming like
the best at something, but Ithink it's actually just more
like dialing in and being verydetailed and intentional.
And one word that I came acrossas like an adjective for
finesse was artful, and I feellike that.
(03:47):
I love that, like I want to beartful in the way that I
approach the year and really itis as we get into like what our
actual goals are and the things,the habits and rituals that
we're trying to implement it is.
They're all very basic for me,they're all very foundational
things and I'm trying to comeback to that.
But I think I can still dothose types of simple things
(04:09):
with finesse.
Speaker 2 (04:11):
How would you do those simple things in an artful
way?
Speaker 1 (04:17):
With intentionality and creativity Cool.
I think those both kind ofthat's what artful means to me.
It's not just like if you'reworking out, for example.
It's not just like draggingyourself out of bed and just
like forcing yourself to do itto check the box.
It's like how do I think aboutexercise and when I do it and
(04:37):
how I do it in a way thatactually fits who I am and fits
my life and the time andresources that I have available
right now, and how can I be themost resourceful with that?
Speaker 2 (04:46):
Cool, I like it.
Yeah, when you posted yourInstagram story of like your
word of the year, I think I waslike we were in bed and I read
it immediately after I posted it, I was like this is weird and I
was like, please explain allthese synonyms for finesse.
What do you mean by that?
But I like it.
I think finesse makes sense.
Yeah, because you have thebasics down.
Speaker 1 (05:09):
And I think it's important to note that, because
I had a few responses to when Iposted that on social and some
people were like I don't think Ican get there this year.
I just am trying to like doenough.
You know, as I thought about itmore, I want to make it clear
that finesse at least to medoesn't mean perfection, right.
It just means like intentionand consistency, and making
(05:31):
those adjustments to improve.
Speaker 2 (05:34):
Finesse also sounds like a Bruno Mars song.
Speaker 1 (05:37):
It should be.
Speaker 2 (05:38):
It does.
Speaker 1 (05:38):
I feel like you should have.
Yeah, maybe he has one.
Maybe that's my song of theyear.
I can see him singing itfinesse.
I could listen to Bruno Marsall year.
Speaker 2 (05:45):
Yeah, he's a good guy yeah.
Speaker 1 (05:47):
What's your word?
Speaker 2 (05:48):
Okay well, my word is so boring compared to your word
, but it's the only word thatkind of like captures the theme.
So a lot of the things I wantto work on this year are more so
like my habits and routines andlike last year was a big year
of starting things.
(06:08):
We started this podcast.
I started posting on YouTube,my personal channel.
I also started another podcastcalled Easy Reads.
So my focus for this year isreally working the muscle of all
these things and beingconsistent with everything.
So I want to like it feels likeI'm training, like kind of when
I think about training andthat's my word for the year is
(06:29):
training.
I think about training.
You're kind of like putting inreps and you're like every week
and every day putting working onsomething to achieve a bigger
goal and you have to like trainto get to like the big milestone
.
We don't know what that bigmilestone is, but it feels like
we're building and training tobe better.
And every week and every chanceI get to like film something or
(06:52):
work on something, I want tothink about it in a way that,
like every time I do it I get alittle bit better.
So it's like all about 1%better every day rather than
like completely starting overdoing something new.
So I don't want to startanything new this year.
I just want to keep like goingand being consistent with the
things that I've started lastyear Nice.
Speaker 1 (07:12):
So my word is training, yeah, and not training
in the in the sense of likelearning something.
But training in the sense oflike preparing yourself.
Speaker 2 (07:19):
Yeah.
So I don't know if it's aperfect word for me, but it's
the only one that I could thinkof.
I think it's a great word.
Speaker 1 (07:24):
I think there's going to be a group of people
listening or watching to thisthat love that word and want
that for themselves too.
Maybe, or maybe some peoplethat are like shooting a little
too high or too far or too broadand actually just need to do
the training.
Speaker 2 (07:37):
Yeah, that's my thing .
I always feel like I go too bigand I'm not sustainable in it.
I don't need to start anythingnew and go crazy.
I just want to like beconsistent and be getting better
with the things that I'vealready started, including this
podcast, so hopefully you seethe fruit of that by the end of
next year.
I have all year.
Speaker 1 (07:56):
I know this is episode 14.
This is going to 2025 is goingto be the first year that we put
out an episode every week.
Speaker 2 (08:02):
Yeah, hopefully let's get it so yeah year that we put
out an episode every week, yeah, hopefully let's get it, so
yeah.
So we've kind of like set ourbigger, like focus for the year.
And then I think when you and Isat down and talked about our
goals, we immediately go to ourroutines and our habits because
how do we make this practical?
Exactly so, knowing like wherewe want to go and who we want to
(08:22):
be in the theme for a year.
Now we kind of think about like, hey, what needs to change in
your day to day life to getcloser to embodying that word or
theme and what are the dailyroutines that you need to
incorporate into your schedule?
The other thing that I thinkfor us that comes up a lot is
when we think about our goals.
It's easy for us to think aboutwhat we didn't do well last
(08:43):
year, and that usually comesdown to habits and routines.
So I think this part was reallyeasy for us.
We're like we already know whatwe want to do and we just need
to like work it into ourcalendars.
Yeah, a hundred percent.
Um, okay.
So for me, some of those thingswhere, like, I really want to
fit in, working out consistentlyI think I finally found like a
(09:06):
workout that I really like to do.
So it's just about likeengineering my calendar to make
that fit for myself.
And then also knowing that Iwant to be consistent and like
show up well, for the otherthings I started, like this
podcast and my other podcastsand YouTube, where am I going to
do all those things?
So you and I sat down and kindof like reorchestrated our
(09:29):
calendar to make sure that thosethings fit.
Unfortunately, it means that Ihave to be a morning person,
which I've been deferring for along time, but I think I need to
be waking up earlier than I am.
Speaker 1 (09:42):
So yeah and I think neither of us have have
naturally been morning people,but what we've been learning
over the last couple of years,as we start to like scratch the
surface of becoming morningpeople, is that being a morning
person is really as simple ashaving a great, um like
nighttime routine.
Speaker 2 (10:01):
Yes.
Speaker 1 (10:02):
And discipline.
Speaker 2 (10:03):
And discipline.
Oh, that's the hardest part.
Speaker 1 (10:05):
Yeah.
Speaker 2 (10:06):
Yeah, so I think we've set it up so like on paper
.
It works like on paper.
If I can follow the calendar Iput together, I should be
laughing by the end of the year.
So, now it's like we have likethe plan, we just have to like
we'll do it.
Speaker 1 (10:24):
Yeah, I think that's the moral of the story.
For me this year as well.
I feel like the last coupleyears have been good years but,
when I look at the goals I hadin mind or the ways that I
wanted to grow or the things Iwanted to accomplish, I would
say that in the last coupleyears I I haven't they haven't
come to fruition the way that Iwanted them to.
(10:45):
So I don't have regrets and Ithink I'm really happy with a
lot of the things I experiencedand learned in those couple of
years.
But when I ask myself, whydidn't those years come to the
fruition of what I, what Ianticipated or what I hoped for,
it really is as simple as that.
It's as simple as did I stickto the plan and I didn't in a
(11:05):
lot of ways, whether that's likespending more than I make or,
um, not getting up as early as Iwanted, which means I didn't
have as much time as I hoped forto exercise, or not going into
bed when I should have, so thatI start the day tired and then I
don't have the energy or thepresence to be able to be who I
want to be on a day-to-day basis, whether it's at work or for my
(11:27):
family.
So I think the reality is thatwe're all good at making a good
plan.
The question is are we alldisciplined and committed enough
to execute the plan?
Speaker 2 (11:38):
Yeah.
Speaker 1 (11:39):
And I want to be that .
Speaker 2 (11:41):
I know.
Speaker 1 (11:46):
I told you.
I think there's a point lastyear where I told you I felt
frustrated because I felt like Ihad lacked discipline for a
long time and I think, if Ithink back to it, I feel like I
truly haven't been up to mystandard of discipline since
like pre 2020.
Speaker 2 (11:58):
Yeah, and that's getting.
It's like your standard ofdiscipline, because you are a
high achiever, like you do a lot, like you've run a business,
you've achieved a lot with that,like there's a lot that you do.
But I think the key thing is,like there's areas of your life
that you haven't been asdisciplined in, for lots of
different reasons.
Like our life is busy, it'sdemanding, so it's not all like
(12:25):
because you lack discipline.
But I think if you added that,like if you finesse that knob a
little bit and add that, thenyou'll be achieving all the
areas and you wouldn't belacking or feel like you're not
living up to the standard thatyou have for yourself yeah, I
appreciate that and I agree, butI would, I think, as I've been
chewing on this, I think onething I'm realizing is that
capacity and consistency are notcreated equal.
Speaker 1 (12:48):
And I think we can celebrate capacity the capacity
to be able to do hard things orto accomplish a lot, or even to
just like fit a lot into ourschedule but without consistency
on the things that matter most,capacity will usually end up
capacity on its own.
We'll usually end up with usfalling short of what we want.
(13:09):
So I think if I was, if I wasto shift my priorities this year
, it'd be okay.
Yes, I know that I have highcapacity, and so do you, but
what matters more to me thisyear is consistency and the
things that I've decided areimportant, and that's that's
where I think my frustrationaround discipline comes in is I
haven't stuck to my, what Icommitted to myself, um, over
(13:29):
the last couple of years.
So that's where my head's at.
Speaker 2 (13:32):
I love that.
Speaker 1 (13:33):
I'm excited about that.
That's not like a woe is mementality.
That's like I know why I didn'tget where I wanted to go in the
last couple of years, eventhough Cool Great Did.
You already say what yourthings are, your habits and
(13:54):
routines.
Speaker 2 (13:55):
Oh, no, I guess I didn't.
So, um, yeah, I set up a newschedule that allows me to fit
in what I really want to do,which is working out and
planning content and reading.
So I really need to read everyday, I think so.
Last year I fell short on myreading goal, which was really
hard for me to come to termswith, but like I still read more
(14:16):
than I did the year before, sothat's good.
I think this year I've kind ofshifted how I'm looking at my
like reading goal.
Instead of like assigning thisnumber that I have to get to, my
goal is to just enjoy readingevery day.
So read every day.
If I'm reading every day andjust like doing that instead of
scrolling on my phone at night,then I should have no problem.
(14:37):
I should feel like really happyand content with what I've read
, no matter how many books it is.
You know, and I feel like whenyou set a reading goal, you have
this like pressure to like readbooks and achieve the books.
But I have enough of thatpressure in my life, like I
don't need that to be part of myhobby.
Enough of that pressure in mylife, like I don't need that to
be part of my hobby.
So, anyways, I'm going to justlike make it my.
Instead of having a readinggoal that I need to achieve,
(15:06):
it's just a habit goal readevery day, um, and then work out
every week and film and editevery week.
Speaker 1 (15:11):
So I've engineered the calendar so it should work
on paper, but we'll see.
Nice Stick to the plan.
Yeah, I mean, a big focus forme this year is honestly sleep,
and that's not just like theamount of time that I'm sleeping
, but how I prepare for sleepand how I like come back out of
sleep.
You know, it's like actually Ifeel like I've just kind of
(15:31):
rolled my eyes over the lastcouple years around, like all
this talk around having a nightroutine or a sleep routine or
like winding down or things likethat.
But as I get older, I'm justlike realizing, even just as I
try one thing or another, thatit makes a difference.
Things like magnesium orreading, like you said, said
(15:54):
like I've started to really lovereading before bed.
This last year was kind of thefirst year that I returned to
reading.
Speaker 2 (16:00):
You read so much over the break too.
It's crazy.
Speaker 1 (16:03):
Yeah, it's just like every book I read I feel like
I'm just gaining momentum inreading and more enjoyment of it
.
And it's not really like a lotof nonfiction or like
self-improvement stuff.
It's a lot of just like epicfantasy and like sci-fi,
mystical tales.
Yeah, it's like kind of nerdy,but you know, it just is like
(16:23):
been so good for me, not onlyjust to separate my brain from
the things I'm thinking aboutall day, but to help me relax,
but also I think it's been greatfor my creativity and even my
vocabulary and things like that.
I feel like I've caught myselfusing different words at times
Like finesse.
Speaker 2 (16:41):
No, I don't know.
Speaker 1 (16:43):
I can't really think of an example, but I just think
there's so many like fringebenefits to reading that I'm
just starting to scratch thesurface of and discover, and
it's just really nice.
Speaker 2 (16:54):
I love that.
Speaker 1 (16:55):
Yeah.
Speaker 2 (16:55):
You seem more chill.
Speaker 1 (16:58):
Nice, which is needed .
I feel like sometimes I can behigh strung.
Speaker 2 (17:03):
Yeah, maybe this is the secret to managing your
stress.
Speaker 1 (17:07):
And good sleep too.
So back to that point, one ofthe things that was on my
wishlist for Christmas was asleep mask and I got one and
it's a great sleep mask, but italso has this like kind of like
eye massage thing built into itso you can wear it just as a
simple sleep mask and it's stillcomfortable and like blackout.
But they encourage you to spendlike five to ten minutes as
(17:32):
you're shutting off the lightsand going to bed to just have
the massage setting on andthere's different massage
settings and it just relaxes thetension in there and that's
been great for me too.
I just feel like I sleep alittle deeper and get there a
little faster.
Um, but yeah, I'm.
I'm just looking for differentthings to layer into how I
transition towards sleep so thatwhen I wake up in the morning
(17:54):
and early, when I want to likeideally like five or five, 30 in
the morning, then I feel great,love it, it's not sluggish.
Speaker 2 (18:02):
It's fun to hear you like get into bed and you hear
the you can hear it, I can hearit, and then I can hear you
sleeping.
Speaker 1 (18:11):
Which vibration is louder?
Speaker 2 (18:13):
I'm going to try mouth tape this year for my
sleep.
I started it, I did it once andI did feel like I was going to
die.
Speaker 1 (18:22):
You didn't.
No, I did.
Speaker 2 (18:23):
I felt like I couldn't breathe, even though I
can clearly breathe through mynose.
But when you're sleeping youkind of forget, like something's
on your mouth Anyways, and youget more air faster when you
breathe through your mouth.
Speaker 1 (18:35):
So if you're used to breathing through your mouth,
like I am, then it's a littleweird at first.
I did it for a bit and I wantto get back into it, but it took
me probably three or fournights to be able to get through
a whole night with the tape on,because I would just there
would be moments where I'd fallasleep with it, but then I'd
wake up like kind of startled orlike felt like something was
(18:58):
wrong because my mouth was stuckshut, yeah, and I'd just rip it
off and the first time I did it, my mouth was like a little
open, like in the tape, so Ijust had to close it up like you
gotta cinch it up tighter.
Speaker 2 (19:12):
Yeah, that's funny but I'm scared too.
Speaker 1 (19:14):
Yeah, I'm just just low key mouth breathing just
through the side of your mouth.
That's funny, um.
The other thing I want to do isa little bit more writing this
year, um, not like journaling somuch as writing down my
thoughts and point of view andthings that whether it's things
that I'm already thinking about,like things that I'm passing on
(19:34):
to the team at work or talkingabout with our clients, or
problem solving or things likethat Um, and then sharing it,
whether that's on like LinkedInor or Twitter, places like that
Um, and my goal for that isn'tjust to like center myself or to
like get exposure.
I think I want to do that forour company, but I also have
(19:55):
been feeling the itch to umcreate some opportunities for
mentorship, um, so I think if Ican share more of what I, what
my experience and expertise is,then maybe some of those
opportunities will findthemselves towards me to like be
able to help younger peoplethat are getting into the
industry, or things like that.
Speaker 2 (20:13):
I love it.
I'm so excited about that.
Speaker 1 (20:16):
And then, same as you , I want to exercise at least
three times a week.
Um, I think we've talked aboutthis before on the podcast, but
we've both kind of struggled tofind our sweet spot again post
having kids.
Just cause it's a little bitsporadic when they wake up or
how long they sleep and whenthey're awake they need, they
want all our attention and it'shard to have an uninterrupted
(20:37):
time.
And we also, I think, both kindof understand that when one of
us is gone there's more for theother person to juggle with kids
and work and the house andeverything like that.
So it's not as simple as justdeciding to go to the gym.
Um, we know that someone elseis like covering for us for that
time and taking on more so thatwe can have that space.
(20:59):
So that's not to say that's notworth it, but it really forces
us to work together and to buyeach other that time.
So, yeah, I'm hoping that thatthis is our year for that.
Speaker 2 (21:10):
Mm-hmm, nice, those are great.
So the next kind of like layerto all of this is identifying
milestones.
So when we think about goals,oftentimes people kind of think
about this first.
They're like what's the bigthing I want to do?
I want to travel, I want to run, I want to, you know, do all
these big achievements.
(21:30):
And I think when you start thatway, I feel like you set
yourself up for failure becauseyou don't consider, like how you
need to build a sustainablehabit and routine to get to
those milestones.
Those milestones aren't bad,but I feel like at least when
I've set those milestones, it'slike leads to disappointment
because it's not like you canjust like turn those things on
(21:52):
overnight.
So for us, or for myself, it'sfun still to have those big
milestones because it gives yousomething to be excited about.
So and ideally they connectback to some of like the
routines, the theme of the year,those kinds of things that
you've already set.
So for me, one of my bigmilestones for the year and I'm
(22:14):
scared to even say this out loudbecause it means I have to do
it I want to run a half marathon.
So I ran one a few years agoand it was before I had kids and
it was so fun.
I really love running.
But I was running in Vancouver,where the weather is a lot
better, and I was runningusually like with friends.
So this will be a big test forme because I and I want to make,
(22:36):
I want to see if I can do itLike, I want to prove to myself
that my body can still run afterhaving two kids and going
through all that stuff.
So I do want to do it, do it,but I am scared.
Speaker 1 (22:52):
You can do it for sure.
Your body is stronger than ever.
You having two kids is likesuch a crazy thing.
Speaker 2 (22:58):
Yeah, anyway.
So that's like a big milestonefor myself, and it also connects
to like some of the rituals andhabits that I want to set for
this year, which is like workingout more consistently, and that
includes running, like I reallydo love running as a workout,
so hopefully I can do that.
We also have some like savingsgoals and some goals for the
company too, and like moremilestone things that we're
(23:22):
excited about, and if we likeachieve those things, it would
be really great.
Speaker 1 (23:26):
So, yeah, I love it.
Yeah, I'm thinking aboutsimilar things.
I think we kind of allude towhat our milestones will be with
the habits and routines,rituals that we talked about.
Um, and I really resonated withwhat you said about the reading
and like having a goal.
But it's not really about thegoal, for with reading it's more
(23:47):
about the habit, and I totallyagree.
Even as I was setting a goalthis year, I kind of hummed and
hawed over how many books itshould be and just didn't really
feel like there was a perfectanswer.
So I set the goal at 18 for theyear, because I read 12 this
past year, which was one a month, and that was really achievable
(24:07):
.
So I think 18 is kind of a goodnext step, but I'd love to read
more than that and I think Iprobably will, if I keep a
consistent habit.
Um, I want to do 150 days ormore with some form of exercise.
Speaker 2 (24:21):
Like straight.
Speaker 1 (24:22):
No 150 out of the year.
Cool, I want to exercise.
Um, I want to have one goodfamily vacation.
And you mentioned some arcadegrowth goals.
I think the achievable goal forus this year is 25% growth Um,
but the bigger, more importantgoal that we haven't been able
to hit yet is 20% profit Um.
(24:44):
Anyone that works in the agencyspace knows that this stuff
fluctuates so much and it'sreally um like overhead heavy to
to do to deliver the servicethat we, that agencies, deliver
um.
But we're taking the steps andtrying new things and um
adjusting our process tohopefully be able to finally
(25:06):
yeah, and adjusting our pricing,which I'm excited about yeah,
it's both process and pricingfor sure, but we're actually
working with the consultant thisyear to help us with some of
that kind of stuff.
Speaker 2 (25:15):
So it's like the first year we've taken like a
lot of steps to get there.
Speaker 1 (25:19):
Yeah, so I feel good about it Taking the bull by the
horns.
Speaker 2 (25:21):
Yeah.
So those are like reallyexciting milestones for us.
And when you set those like,you put those on the horizon
with the like routines andhabits and the theme, then it
like kind of makes it all feelachievable.
Speaker 1 (25:35):
Yeah, and I think you were you were talking about
that, how it actually makes itachievable and feel exciting to
work towards.
But I also wanted to add I thinkit's really important, um and
you're really good at this butnot just feeling excited about
working towards them, but thenactually like celebrating when
you achieve them.
Um, I did therapy for a littlebit just to keep growing and
(25:56):
finding my blind spots, and oneof the key takeaways I got from
that was that I don't mark themoment enough, I don't celebrate
the things that we doaccomplish, and so they had
encouraged me to do a better jobof that, especially knowing
that that's something that youcare about a lot.
So I want to encourage anyonewho's listening or watching,
like as you start, to set thesegoals for the year, make them
(26:19):
achievable and and make themfind a way to make the process
enjoyable.
But then, once you get there,once you hit even whether it's a
small or a large milestone,make sure you take a minute to
actually recognize it and tellsomeone about it or share a
moment with someone to celebrateit, and that way it's kind of
seared in your memory and youyou're not just derailed by the,
(26:41):
the ones that you miss or thethings that go wrong.
For sure, um, because you'regiving just as much real estate
or attention to the things thatgo right.
Speaker 2 (26:48):
Yeah, I completely agree with that.
So one thing I did last year isI did like this kind of goal
setting process and then I alsodid a vision board.
But then I also kept which Ilooked at like all year it was
like my background on my phonebut I also kept a log of the
things that I did achieve anddid do.
There's some things I didn'tlike that's just part of life
(27:09):
but there's things I did and Ilike looked at that before doing
the next or setting our goalsfor this year.
So it's so important to likeremember those, mark those,
celebrate them, treat yourself,because this life can feel hard
and feel heavy, and socelebrating the wins is super
important.
I, before I move on to the nextone, I do want to say that
(27:32):
setting milestones is reallyexciting and attractive and I
see lots of people talking aboutthe big things they're going to
do this year.
But I'm so glad that in thisprocess, setting a theme or a
word for the year has reallyhelped give me focus to what
those big milestones are, hasreally helped give me focus to
what those big milestones areLike, knowing that my word is
(27:54):
like training and beingconsistent and being a bit more
disciplined with the things Istarted.
It helps set some naturalboundaries to the big milestones
that don't make sense for me inthis year, like you know, big
travel plans Like yes, of courseI'd love to travel, but does
that make sense for the goalsthat I have for me this year?
(28:14):
It might not.
You know, we will do a familyvacation, which I'm really
excited about, but we're notgoing to be like spending a
month in Europe this year, youknow, because I am really
committed to the things Istarted last year, because I
have some big goals with thosethings that I want to achieve
for 2026.
So it's kind of like thinkinglike a bit more broadly than
(28:35):
just like what's fun and sexyand attractive to do this year
attractive to do this year.
Speaker 1 (28:42):
Yeah, and I think, even when we think about a
family vacation, it's less oflike a matter of like
experiencing luxury, and it'smore about still memories, yeah,
but also wellness, like makingsure that or recognizing that,
to be high capacity and andachieve the output that we want,
we also need to take breaks andgive ourselves what we need.
Speaker 2 (29:00):
Yeah, and that's just the season we're in.
Like you might be listening andbe completely different season
and go off, do it Like you mightnot have kids that leave you so
tired at the end of the daythat you have no energy to do
anything else.
So like, go and do all thisstuff and travel and all that
good stuff, but for us in ourseason of life right now, it
just doesn't make sense.
Back to the basics, back stuff.
(29:29):
But for us in our season oflife right now, it just doesn't
make sense.
Back to the basics, back to thebasics.
Speaker 1 (29:31):
Okay, the last step in this entire process is what
we just said in our notes.
Talk about it.
Yeah, because talk about itmakes it real.
Speaker 2 (29:35):
Yes, saying it out loud makes it real.
It like holds you even justaccountable to yourself.
So for us, in this season oflife that we're in, and because
we're partners, like we needeach other.
Like you were kind of sayingearlier, we need each other to
achieve anything.
Sometimes that's like soannoying.
We can't just like set a goalfor ourselves.
Like I can't just be like, oh,I'm going to work out three
(29:56):
times a week because, like Ineed you to help me be able to
do that.
You need to cover for me athome so that I can go to the gym
and vice versa.
So, whoever your person is, or aperson is, I encourage you to
talk to them about what you'retrying to do this year, because
it helps keep you accountable,but it also helps get you like
(30:18):
some support and encouragement.
I also think that it's really,if you're considering career
goals and you work at a companyor something, it would be really
cool for you to even talk toyour boss about that.
Like, who do you need in yourlife to help get you closer to
achieving these goals?
You should talk to that personabout it, you know, if it's like
hey, like I want to be at thisstage in my career by end of the
(30:41):
year.
Here's what I think I need todo to make that happen, but I
need your support to also likehelp me make that happen too.
So, like talking about it isjust such an important part of
setting goals, especially ifyou've like done the work of
making a plan and a routine tolike get you to that.
I think it'd be really great.
Speaker 1 (31:00):
And it likely isn't one person that you talk to
about all your goals.
It's probably more like goalspecific.
So even to your point of if youhave some career goals,
bringing your boss into thatconversation and also like just
getting alignment with them onhow you get there.
But if it's fitness, it couldbe one of your friends or a
(31:21):
coach or a trainer.
Personal goals could very wellbe a partner or spouse or a
roommate or your dad or your mom, whatever it might be.
So, yeah, I think there could belots of stakeholders in the
various goals and things thatyou're trying to execute on for
the year, and things that you'retrying to execute on for the
(31:42):
year and you don't want you'renot talking to them to burden
them with it, but just to givethem access and help them keep,
maintain accountability with you, but also to unlock certain
things that maybe you're not,might not be able to unlock
yourself.
For sure I think if that personcares about you, they're going
to want to be part of that.
Speaker 2 (31:58):
Absolutely.
I did a vision board night withsome friends and we're all on
our computers like doing avision boards, like talking
about stuff.
It was like really fun and thenat the end we like presented
our vision boards and it was sovulnerable but really cool too
to see like oh, this friend ofmine, who is a good friend of
mine, that I talk to all thetime I had no idea that she's
(32:19):
trying to start a new business,you know, and like it wasn't
until like she was like kind ofconfronted with her vision board
and wanted to share it with usand it it was really cool
because we could like encourageher in that.
But yeah, I just feel likemaybe the dreaming part is such
a cool part of life.
I'm someone who has big dreamsand I love hearing other
(32:39):
people's big dreams and I'm surebe sure that with someone who
really cares about you, theywould love to support you in
that.
So I think it's reallyimportant to talk to someone
about it.
Speaker 1 (32:48):
For sure.
One thing, one caveat I willadd, is that I would encourage
people, if they're talking toothers about their goals, to
just be cognizant of how theyfeel when they talk to people
about them, because I'm not ascientist, but I've heard people
say that when you tell someoneabout something that you're
(33:08):
going to do or that you want todo, there's some sort of I don't
know if it's an endorphinrelease or some other chemical,
but some sort of release thatmakes you almost feel
psychologically like that you'veactually accomplished that
thing, and I'm guilty of that.
I am too I love the feeling, theadrenaline rush of telling
people what I'm going to do thisyear, but that can end up
(33:29):
feeling like enough, like weactually still have to stick to
the plan and do the work Right.
So talk to people so that theycan hold you accountable and
help you get there, but don'tleave it at that.
Make sure that you're actuallyexecuting on the plan, for sure.
Speaker 2 (33:42):
Well, that's it.
Those are the four big thingsand steps that we go through to
set some goals for the year.
Speaker 1 (33:50):
Simple Hope it was helpful.
Speaker 2 (33:51):
Yeah.
Speaker 1 (33:52):
Felt like a good session to me.
Speaker 2 (33:53):
I think so too.
I'm excited.
I'm excited for this year.
I'm always like that personwho's excited for the new year
Fresh start, New.
Always like that person who'sexcited for the new year fresh
start, new school year, like allof that gets me so jazzed up.
Yeah, it's going to be a goodyear 2025.
Speaker 1 (34:08):
Well, thanks for starting the year off with us.
If you're listening and haven'tchecked out YouTube, make sure
you do check it out.
Give it a watch, Make sure yousubscribe.
We're here every Friday.
You can also jump in on social,specifically Instagram.
We also recently got active onTik TOK Um, but that's a great
venue to leave us a comment.
Let us know what you like, whatyou don't like, what you want
to hear more of Um, but otherthan that, we'll see you next
(34:30):
week.
Speaker 2 (34:30):
Yeah, stay tuned.
We have a report trend reportcoming out very soon, so stay
tuned to for that episode.
It's going to be really good.
Speaker 1 (34:40):
It is going to be really good.
Speaker 2 (34:41):
Okay, first gong of the year, make it good, stunning
.
Speaker 1 (34:49):
It wasn't my best gongification.
Speaker 2 (34:52):
It's okay Good to have the gong back.
Speaker 1 (34:54):
Out of practice Been a couple weeks.
It's all good.
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