December 6, 2024 • 41 mins
This week’s episode is the personality hire of episodes; it’s fun and light (and just what we needed). From trying to understand what “brat” even means, to the unhinged gifts for celebrity lookalike contests and influencers suing each other for “vibes,” you don’t want to skip this episode.
More from us:
- Mitzi Payne @mmmitziP
- Mike Payne @mmmiiike
Timestamps:
- 01:00 – Personality stories ONLY this week.
- 02:30 – Be sure to check out Arcade’s TikTok for our Vlogmas!
- 06:00 – Mike & Mitzi explain new slang (Big Thing 1 - the word of the year isn’t one word).
- 20:00 – Thing 2: Influencer, Sydney Nicole Gifford, is suing Alyssa Sheil for copying her aesthetic. This is a slippery slope.
- 30:00 – Big Thing 3: Lookalike contests are on the rise (with exciting prizes like a literal pack of cigarettes). Why?
- 38:00 – Buffalo fans are built different.
Show notes:
- The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
- The SCAN 👀 CLUB Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:12):
Welcome to Big Things .
I'm Mitzi and this is Mike.
Speaker 2 (00:15):
And this is our show where we talk about the things
that we're seeing in marketing,social media, pop culture and
sports, and also talk throughthe signals that we're watching
that could influence the futureof digital marketing yeah, and
today in the show, we're goingto be summarizing a few big
things.
Speaker 1 (00:30):
The first one is the words of the year.
The second one is influencersare suing each other for copying
their vibe and celebritylookalike contests are on the
rise, and we think we know whythis is gonna be a fun one.
Speaker 2 (00:44):
I feel like these are kind of just like personality
stories and less like substance.
This week there's nohard-hitting news happening over
here, like that this week we'rejust trying to get by yeah, and
I apologize in advance to allof our listeners or viewers on
YouTube for my voice.
It's down an octave this weekbecause I'm dealing with a cold
that I got from my son, who gotone from his daycare.
(01:04):
But it'd be like that too yeah,it'd be like that.
Speaker 1 (01:07):
Sometimes I actually like your voice at this octave
oh, it's like my bedtime voice.
I don't know about bedtime,it's just like a raspier voice.
I like when my voice is raspytoo fair enough.
Speaker 2 (01:19):
Yeah, yeah, you've had some good raspy voices.
You sound like you're ready tocriticize something.
Speaker 1 (01:27):
Yeah, I wish in general, like speaking of vibes.
My vibe is very like bubbly andlike smiley and friendly, and I
like when my voice changes.
So I'm like just a step belowthat.
Speaker 2 (01:40):
Yeah, it's like a little edgier.
Speaker 1 (01:42):
I feel like it's more interesting for people, but
yeah, anyways.
Speaker 2 (01:44):
Well, hopefully I it's more interesting for people
, but yeah, anyways Wellhopefully I will be more
interesting for people todaybecause of my raspy voice.
Let's go and it won't just beannoying.
What were we going to talkabout before we got into it?
Oh yeah, in case you missed it,we dropped a gift guide a
couple of weeks ago.
The idea originated on thisshow and we our team is awesome,
(02:05):
so they brought it to life.
But if you're looking for anoutside of the box approach to
giving gifts um, maybe less toyour significant other, but more
to the burnt out person in yourlife or the person that's
burning the candle at both endsmaybe your marketing
co-conspirator or social mediagirly, whatever it might be
check out our gift guide.
(02:25):
There's a lot of cool ideas inthere, based on signals that we
saw throughout the year.
Speaker 1 (02:29):
Yes, it's a really good resource for people.
I personally love so many ofthe gift suggestions that we've
talked about.
We also did a breakdown of allthe gift suggestions in the gift
guide in our last episodes.
If you didn't listen to that,go check that one out.
Also, I want on that arcadestiktok is going to be popping
off this month of December.
We're doing vlogmas, whichmeans a different person on our
(02:51):
social team will be taking overevery single day and vlogging
their whole day.
So I'm really proud of the team.
They are really putting in thework this month to make it pop
off and I think it's going toshow like you're going to just
be blown away by a day in thelife of all these girlies.
Speaker 2 (03:08):
I have to shout out myself too, because I was
recently in a TikTok, which Idon't agree to very often, and
it went pretty well.
Speaker 1 (03:15):
Yeah, yours went viral.
Speaker 2 (03:17):
And I got all the names right from the people on
our team that participated, andI also had some admirers in the
comment section you sure did.
Speaker 1 (03:27):
People were trying to get your at good thing I'm not
active on TikTok.
Speaker 2 (03:33):
I'm just one of those lurkers.
I scroll but I don't post yeah,I.
Speaker 1 (03:37):
I think the team on TikTok is doing amazing yes if
you're like a business owner ormarketing manager of a business
account.
Our investment in TikTok whichis like our time spent doing
TikToks and filming content andhaving someone kind of like own
that channel has been reallyworth it.
We've gotten lots of greatattention from other potential
(03:59):
clients, partners, things likethat for TikTok, so it's been
really fun things like that forour TikTok, so it's been really
fun, yeah, and it's just a coolway to show a little bit more
behind the scenes of what'shappening here.
Speaker 2 (04:08):
Because Instagram, as we all know, is generally more
polished and more about like theactual work we're doing.
Speaker 1 (04:13):
Yeah.
Speaker 2 (04:14):
But this is kind of like the fun in between, for
sure.
Speaker 1 (04:17):
Yeah, it was fun and we also had a jam-packed weekend
this weekend.
I need to tell, let the peopleknow, that I took well, we took
15 five-year-olds to the movietheaters to see Moana 2 and it
was awesome.
Speaker 2 (04:32):
They all did great I only caught the second half, but
I got to enjoy some popcorn andsome coke you did two bathroom
breaks three with the same thesame person.
Um, but that's chill's whatit's like that for kids.
They have to go to the bathrooma lot.
Speaker 1 (04:48):
Yeah.
Speaker 2 (04:48):
Sometimes you just need to stretch your legs.
Speaker 1 (04:50):
Yeah, it's funny, some kids would just like come
up to me and be like I don'twant my popcorn anymore, and I'd
be like, okay, just put itright on the ground next to your
seat, like it was just reallycute.
Yeah, it's like you had tolearn those as a kid it's true
yeah but it was cute, it was agood time yeah, it was fun.
Speaker 2 (05:07):
It was.
It's funny, though like knowingwe had a bunch of
five-year-olds, that they seatedus in the very back row.
I guess it was probably becausethey knew we'd be noisy.
But it's funny, when you'redoing multiple bathroom breaks,
like throughout the entire movie, to be climbing up and down the
stairs each time.
It's just as disturbing.
Speaker 1 (05:26):
It's all good, but I feel like everyone in the
theater was just chatting.
It was like all kids it's chillwhen it's a matinee.
Speaker 2 (05:31):
But, I enjoyed the movie.
There were some banger songs onthere.
Speaker 1 (05:34):
Yeah, I missed the last little bit, but I don't
know how it got resolved.
But I have confidence thatMoana figured it out.
Speaker 2 (05:42):
Yeah, you and I can debrief later, because I missed
the beginning and you missed theend.
So together we have a completeviewing experience.
Speaker 1 (05:47):
And the good thing is we know that we'll watch it at
least like 50 times in ourlifetime because our kids are
obsessed with it.
So we'll catch up.
Speaker 2 (05:56):
I think the highlight of the party was probably at
the end, when your brother gotthe kids doing Simon Says,
though we had like 20 minutesbefore parents came and picked
up their kids, we had alreadydone food, we had already done
cake.
We had already opened all thepresents and we were like what
do we do now?
So he came in clutch with theSimon Says.
Speaker 1 (06:13):
Yeah, those games where you don't need anything to
play a game are so clutch, likeuntil you have kids, you don't
really realize the value ofthose games Like I spy Simon
says.
Speaker 2 (06:25):
Oh yeah, you were playing, I spy.
Speaker 1 (06:26):
I was doing spy, I spy and they even did rock paper
scissors.
Yeah, do you call?
Speaker 2 (06:30):
it rock, paper scissors or paper scissors rock.
Speaker 1 (06:32):
Rock paper, scissors.
Speaker 2 (06:33):
Good, you're one of the good ones.
Speaker 1 (06:35):
Yeah, anyways, I don't know what other games are
at the silent game.
Speaker 2 (06:39):
Like just see who can be quiet longer.
Yeah, that's got to be myfavorite game of all time.
That's like my.
That's Mike, coded right there.
Speaker 1 (06:48):
That is Mike Kids, let's just be quiet.
Speaker 2 (06:50):
See who can be quiet the longest.
Speaker 1 (06:51):
I feel like you play the silent game with me.
Speaker 2 (06:54):
What do you mean?
Speaker 1 (06:55):
Like when I'm mad at you no, just like in our life,
like, especially at night,you're playing the silent game
by yourself.
Speaker 2 (07:04):
Sorry, unpack that please.
Speaker 1 (07:07):
Because you're just so quiet and I'm just like
yapping and chatting your earoff, like when we're getting
ready for bed.
Or talking in circles, yeah.
Speaker 2 (07:14):
No, that's just because I get ready for bed much
faster than you, and by thetime I'm in bed, I'm like
reading a book or like on.
Twitter or something like that.
But then you're like, whileyou're in the bathroom still,
you're kind of like yelling atme from the bathroom about
different random thoughts thatcross your mind and I'm just
like.
Speaker 1 (07:32):
That's amazing.
I'm not yelling at you aboutrandom thoughts, but you know.
Speaker 2 (07:36):
I'm not good at multitasking, so I really should
just put down my phone or thebook and just anticipate it.
Speaker 1 (07:42):
Yeah.
Speaker 2 (07:42):
But then that's going to be the night that you have
nothing to say, and then I'mjust going to be laying there
like what do I do?
Speaker 1 (07:46):
That's not true.
Speaker 2 (07:48):
You always have something to say.
Speaker 1 (07:49):
Yeah, that's my time to debrief with you.
Speaker 2 (07:52):
Even if we're watching something like in the
basement beforehand and you'retired or like falling asleep and
we go to get ready for bed,suddenly you just hit a second
wind and you still need thatdeep.
Speaker 1 (08:03):
It's because I wash my face, yeah, and it wakes me
up again.
Speaker 2 (08:07):
Yeah, I wash my face in the morning.
Is that not normal?
Speaker 1 (08:11):
I mean you should wash your face in the morning,
but I also need to wash mymakeup off.
Speaker 2 (08:15):
Yeah, I don't wear makeup, so I guess that tracks.
Speaker 1 (08:18):
But you don't touch your face with water.
Speaker 2 (08:20):
At night.
Speaker 1 (08:21):
Yeah, no At all.
Speaker 2 (08:22):
No, crazy, I do that in the morning, which wakes me
up, which is perfect for themorning I got it.
Speaker 1 (08:29):
Yeah Well, anyway should we get into our first big
.
Thing.
Speaker 2 (08:32):
After that crazy detour, here we are with thing
one words of the year.
So it's that time of year wherewe assess things like trends
and we do have a trend reportcoming out in January, by the
way but we also assess thingslike what we listen to.
Spotify Wrapped is happeningany minute now.
But this thing is specificallyaround words of the year and we
(08:55):
wanted to bring it up becausethere isn't one consensus word
of the year.
This year, depending on whichdictionary you track with or use
the most, they all kind of havedifferent opinions about which
one gets the credit.
So, either way, I think all ofthese words kind of give us a
gut check on what the culturewas like this year, what the
(09:15):
trends looked like on TikTok,how people were talking, what
new thing Gen Z is teaching usbut through 2024, thing Gen Z is
teaching us but through 2024,um.
Collins dictionary decided thatthe word of the year should be
brat.
Not surprising, that wasobviously a top contender.
Cambridge dictionary said the2024 word of the year should be
manifest.
(09:36):
Dictionarycom word of the yearis demure and Oxford word of the
year is brain rot, which I haveto just say.
Oxford, you're dropping theball, because brain rot is two
words.
Speaker 1 (09:48):
I knew you'd say that .
Speaker 2 (09:50):
I mean.
Speaker 1 (09:50):
I knew that was your biggest hang up.
Speaker 2 (09:51):
You have a simple job as a dictionary to pick a word
and instead you pick a phrase.
Speaker 1 (09:56):
It's not a phrase.
It's two words that mean onething, which I feel like I mean.
Oxford should know that maybethat's qualifies as a word of
the year, because it means onething.
Speaker 2 (10:08):
So you're saying I'm the dumb one in this?
Speaker 1 (10:09):
No, I'm not saying you're dumb, no, I'm just
kidding.
Speaker 2 (10:12):
Well, I still think that was a miss.
Okay, well, I had some othergood options to choose from?
Are they just trying to bedifferent?
Speaker 1 (10:18):
Other good options Like what If you could pick a
word?
Speaker 2 (10:20):
of the year.
Would it be manifest or demure?
Speaker 1 (10:23):
I.
I'm sure they're just trying todifferentiate yeah, do you
think that they talk to eachother and be like oh, I have a
source saying, like someone atcolin's team is like oh, I have
a source saying thatdictionarycom is going to pick
demure, so we can't pick that.
We need to be original anddifferent right, yeah, maybe
like who picked which one first?
Speaker 2 (10:42):
yeah, kind of like right now.
I feel like Pantone has alwaysbeen the one that decides the
color of the year, but the lastcouple of years I feel like
Pinterest has been kind of likecarving out their own, their own
share of voice in the color ofthe year discourse.
Speaker 1 (10:56):
Right, and you know what, for these organizations
like Collins Dictionary,cambridge Dictionary,
dictionarycom and oxford, thisis like their big marketing
moment of the year, like I can'tremember another time where
we'd be talking about theseentities that's true.
So this is their spotifywrapped so I don't mind these
words like brat manifest andyour brain rot.
Speaker 2 (11:18):
Definitely all feel true to 2024 can you help me
like I still?
I hate to admit this, but Istill don't truly understand
what brat means.
It's like when you're likeacting am I putting you on the
spot, like you don't really know.
Speaker 1 (11:37):
No, I know what it means.
Speaker 2 (11:38):
You know the vibe of brat, but can you describe it?
Speaker 1 (11:41):
Let's see, stop You're.
You're like making me secondguess it.
It's like instinctual, likebrat is like being kind of edgy
and like not following the rules.
Like being a little bratty,yeah, like kind of like messing
around and being a little messyand like having a little party
time, like just like undoing theseams a little bit.
(12:03):
Yeah, would you, would youagree?
Speaker 2 (12:06):
Drew's nodding.
Speaker 1 (12:08):
Morgan's laughing yeah.
Speaker 2 (12:09):
Oliver has no clue.
Thanks, oliver.
So yeah, and you know what's?
Speaker 1 (12:17):
so interesting about this is that this brings.
I think the biggest debate ofthe year has been Bratt versus
Demure, because Bratt obviouslytook over most of the summer.
Demure became a thing in thefall.
So everyone's like are you Brator are you Demure?
But if it were up to me, Iwould have added Mindful to the
(12:38):
list, because I don't know.
Speaker 2 (12:41):
But Mindful kind of goes hand in hand with Demure
right.
Speaker 1 (12:43):
Yeah, I don't mind Dem.
But mindful kind of goes handin hand with demure, right?
Speaker 2 (12:45):
Yeah, I don't mind demure Because people are like
so mindful, so demure.
Speaker 1 (12:48):
Right, it's all from the same like thing, so they're
like synonyms of each other.
Speaker 2 (12:51):
I feel like demure is the more unique word.
Speaker 1 (12:53):
True, I also would have added vibe to this list.
Speaker 2 (12:56):
A hundred percent.
I'm with you there.
Speaker 1 (12:58):
Like vibes, or vibe or vibe.
But can you define vibe?
No, I literally, it'sinstinctual.
Let me ask you, what if, beforewe had the word vibe?
What?
Speaker 2 (13:10):
word did we use?
We didn't.
There was no vibes before theword vibe how would you describe
like?
Everything was binary, black orwhite, yes or no?
Speaker 1 (13:19):
right, so okay, if you go to a restaurant aesthetic
but say you went to arestaurant.
Speaker 2 (13:24):
Aesthetic.
Speaker 1 (13:25):
But say you went to a restaurant Aura.
No one said aura.
Well, some people.
People said aura, there areaura people for sure, but like
I'm just trying to think likewhat did I used to say Like to
describe a restaurant?
I love the vibes, atmosphere.
Speaker 2 (13:41):
Which is way more boring.
Speaker 1 (13:43):
Way, boring Way more Gen X.
Hmm, but yeah, I think vibecould have been added to this
list.
I also saw some comments onlinethat say that they missed the
word cooked, which I actuallydon't know what that means.
Speaker 2 (13:57):
I think cooked it's instinctual I'm just kidding, I
think it's when people are usingit on social media.
I think it's like they'refinished, like it's over for
them, like if they did somethingbad that they can't come back
from.
Or if an NFL player fumbled theball For the fourth time he's
so cooked Like he's gonna getbenched.
Speaker 1 (14:19):
I feel I relate to this word Today.
I'm cooked, I'm done, I'm sopast my to-do list yes that
doesn't feel right are you?
Speaker 2 (14:31):
sure, that's what it means well, you're saying it
more like you're tired yeah butI think it's this is more
definitive, it's more like it'sover for you like like you're
injured yeah, like if you, ifyou did something that just
compromised your reputation, andnow like Like, you're canceled.
You can't run a businessanymore.
Speaker 1 (14:48):
Diddy is cooked.
Speaker 2 (14:49):
He's cooked it's over .
Speaker 1 (14:52):
It's over, yeah, okay .
Speaker 2 (14:56):
Yeah, aaron Rodgers Cooked, at least with the Jets.
Speaker 1 (14:59):
I think in general.
Speaker 2 (15:01):
Probably, probably.
Speaker 1 (15:02):
The.
Speaker 2 (15:02):
NFL would be better off if he was just cooked.
In general, he can just go on adarkness retreat and do
mushrooms.
Speaker 1 (15:08):
Anyone else?
Speaker 2 (15:10):
There's lots of people, but I don't want to just
throw people on the bus.
I feel like cooked is good, butI don't think it had as much
reach as Demir or Vibe.
To your point, I think it couldcompete with brain rot and
manifest, though I do like brainrot.
Yeah, cool.
I think the word of the yearshouldn't be, shouldn't have a
(15:31):
negative connotation, though.
Speaker 1 (15:33):
Keep things positive.
Speaker 2 (15:34):
Yeah, I agree.
Speaker 1 (15:36):
So demure.
Speaker 2 (15:37):
Brat or manifest would be top if we're thinking
of it on a positivity scale andthen demure and then brain rot.
Speaker 1 (15:43):
Manifest is soest.
Speaker 2 (15:44):
feels like third wave Feels like we've been there,
done that, it's cooked.
Speaker 1 (15:47):
It's cooked Bye.
Speaker 2 (15:50):
Is there any other words that you would nominate?
Speaker 1 (15:52):
There's no other words I would nominate, but I
recently discovered a new word.
The kids are saying it's oomph.
Speaker 2 (16:01):
Okay.
Speaker 1 (16:01):
Do you know what that is?
I thought you were going gonnasay chihoo from moana.
No, I missed that part.
Speaker 2 (16:09):
Oh, do you know what oomph is?
Speaker 1 (16:10):
I don't please describe it o-o-m-f one of my
friends okay, okay, go on but Ialso think it could be
interchangeable with one of myfollowers.
So it's like some people arelike good night, oomphies, see
(16:33):
you tomorrow.
Like signing off?
Speaker 2 (16:35):
It's weird for it to be one of my friends but then
people use it in like a plural.
Speaker 1 (16:40):
Yeah, oomphies are like one of my followers.
Speaker 2 (16:44):
All of my, one of my friends, plural yeah, oomphies
are like one of my followers.
Speaker 1 (16:45):
All of my.
One of my friends?
Yeah, exactly, but I saw thismeme which, like, helped educate
me about this term.
Speaker 2 (16:52):
Memes are good for that.
Speaker 1 (16:53):
Yeah, memes are great for that.
I saw this meme that was likeyeah.
Speaker 2 (17:00):
Tell us Quick.
Speaker 1 (17:02):
I just want to compose myself, I just want to
do it justice.
It was like you need to be moredemure right now it was like
yeah, she's weird, but she's oneof my.
Speaker 2 (17:23):
I feel like that's just like a bad attempt at
replacing like day one or woes,like working on excellence.
Yeah, but you could be likeRolling through the six with my
woes.
Speaker 1 (17:36):
Nice.
You could be like oh, do youknow that person?
Like, oh, that's an oomph.
Speaker 2 (17:43):
I guess I feel like that takes too much effort I.
Speaker 1 (17:47):
I feel like I can see it.
It's got legs like I'mobviously this isn't.
Speaker 2 (17:51):
This can't be gen z coded.
This is like gen alpha at thispoint, like 12 year olds are
trying to make this happen yeah,or young like young gen z's.
Speaker 1 (18:04):
Yeah, oomph is like a new one, so just just hold
space for that.
Also speaking of, have youheard of holding space?
Yes I feel like that is astrong contender for 2025 words
of the year, but let's rememberI said this well, it means one
thing, see.
Speaker 2 (18:20):
That's why brain rot is a slippery slope.
Mitzi brain rot is two and nowthat's a gateway drug to three
words.
Speaker 1 (18:28):
Holding space is two words.
Speaker 2 (18:30):
I can't even do math right now.
Speaker 1 (18:31):
Yeah, holding space is two words, but do you know
where that comes from?
Speaker 2 (18:35):
TikTok yeah, like everything else.
Speaker 1 (18:38):
So there's this viral clip going around of this
interview interviewer who isinterviewing ariana grande and
cynthia what's her name, I don'tknow arrivo, cynthia arrivo
from wicked, and they're doing apress tour and like their
interviews are going so viralbecause they're so emotive in
them, like they're so likeemotional and emotive.
(19:02):
Anyways, there's thisinterviewer and she was like the
sound's going viral because shewas like you know, I've seen
lots of people are holding spacefor the lyrics of defining
gravity.
And then Cynthia Erivo's like Ididn't realize that that's what
I wanted, and she just, andthen the interviewer's like yeah
(19:22):
, yeah, yeah, I've seen it, it'shappening.
She's like wow, and she's justso overtaken by just that phrase
that the reporter says.
And then Cynthia Erivo andAriana Grande do this Give me
your hand, give me your hand.
And so that clip is going viraland the sound is going viral
(19:44):
and it's just so funny andthat's strangely intimate, just
like what a one finger handhold.
But like so gentle, so demure sodemure I'm holding space for
that so I just feel like holdingspace is like a top contender
for 2025.
You heard it here first it ithappened in 2024, though.
So it just missed the bandwagon.
I'm sure it's just going topick up steam, though it's like
(20:05):
end of 2024.
Why I?
Speaker 2 (20:08):
don't know, just kind of mid.
Speaker 1 (20:10):
Hmm.
Speaker 2 (20:11):
It kind of has like manifest sort of vibes.
Speaker 1 (20:14):
No, it doesn't, Anyways.
Speaker 2 (20:17):
Thing two you take this one.
Speaker 1 (20:19):
Okay, in a first of its kind lawsuit, one tiktok
creator is suing another forcopying her neutral beige and
cream aesthetic.
After a judge ruled the caseshould go forward last month,
the matter will now go to the usdistrict court for the western
district of texas for a finaldisposition.
So influencer gifford claimsinfluencer Sheil took their
(20:41):
professional overlap too far,blocked her on social media
after meeting her and startedposting content so closely that
some viewers couldn't tell themapart.
In court, influencer Giffordsubmitted nearly 70 pages of
side-by-side comparisons showingposts where the influencer she
(21:02):
Sheil allegedly mimicked hercontent.
In one example, the influencershowed off gold bow-shaped
earrings by sweeping her hairback, and then days later the
other influencer posted nearlyidentical photos, hair back with
the same earrings.
Gifford is seeking up to$150,000 in damages for mental
(21:30):
anguish and lost income andshe's also asking for Shields
content to be taken down.
So this is so interesting to mebecause, like it's the first
time that influencers are suingeach other for copying their
vibe, which is basically howthey present their content, and
it's obviously kind of like it'sfunny to me because social
media in general just invitesimitation, like it's designed in
(21:53):
the platforms.
Even when you think aboutInstagram reels.
There's literally templates forlike copying other people's
videos.
You can even design your owntemplate to encourage people to
copy your own format.
So it's just so odd for me tolike even hear about this.
I'm not surprised, but it'salso like where do you draw the
line Like?
Your way of posting an earringis not so original that someone
(22:19):
else can't also post that andeveryone's content looks the
same Like are you going to just?
It's just.
This is such a slippery slopeto me and I just don't think
that it's worth our time likedrawing a line on like who can
post this versus that?
Speaker 2 (22:36):
Yeah, I think it's just a desperate attempt at
attention and regaining somemoney because her sales have
been slipping.
That's my knee-jerk reaction tothe situation.
I was also reading anotherarticle on the Verge about this
that got a little bit more intothe backstory and apparently
(22:58):
they met twice before Sheilblocked Gifford and Gifford's
the one that's suing Sheil Um.
But both times was with one ofGifford's other influencer
friends and Sheil felt that bothtimes um they had, they were
like kind of passive aggressivetowards her and she didn't feel
super welcome.
And this was before any claimsof copying.
(23:21):
Right her and she didn't feelsuper welcome, and this was
before any claims of copyingright and uh.
So after those like subparexperiences, she decided to
block her and then like stoppedthinking about her right so I
think I just wanted to be clearthat her blocking her wasn't
because of the lawsuit, it wasbecause they had some earlier
interactions that wereunpleasant.
Speaker 1 (23:39):
They just didn't like each other's vibe.
Speaker 2 (23:41):
Yeah, I also thought it was interesting the article
quoted.
So Gifford the one that's suingSheil, her mom, is super
involved in her business, whichis cool, like whatever if you
want to work with your mom.
That's sweet, but her mom wasquoted in the article as saying
(24:01):
you can see why people call meChris 2.0, referring to Kris
Jenner and I.
That kind of like triggeredsomething for me in the sense
that I've kind of like opened myeyes up to where this girl is
drawing her inspiration from.
Like you can clearly see thatthis like mother daughter duo is
very much like trying to belike the Kardashians.
Interesting the aesthetic Ithink is derived from Kim
(24:24):
Kardashian's aesthetic, at leastback when she was married to
Kanye West, and they're like big, minimal, very like.
What's the word?
Speaker 1 (24:34):
Beige, yeah, beige.
Speaker 2 (24:36):
Like even some of the same kind of furniture very
little like color or texturelike that.
And even the way she talks andher personal aesthetic.
You can see where she drawsinspiration from and they were
both described as like cleangirl aesthetic, which is like
minimal space.
But also the way they dresslike very simple, like kind of
(24:56):
tight tank tops and things likethat, and the way they do their
hair, which to me looked I'm notI'm no expert but it looked
very like Hailey Bieber vibes.
I feel, like she's kind of likea tastemaker and that kind of
aesthetic, so just kind oftrying to affirm your point of
like who really is theoriginator here?
Yeah not this girl, and I thinkin in the landscape of creators
(25:17):
, like no one has created ahierarchy, but I feel like
Amazon, like product creators,has to be like lower on the
totem pole than other types ofcreators, because it's just all
of your content is just aboutgetting people to click your
affiliate link and buy somethingright that's likely a cheap
knockoff of something else aswell.
so even in that sense, there'slike a a morality or ethics
(25:41):
question where you're sellingpeople things that are knockoffs
of like an actual, like luxuryitem whether it's a chair, like
a dupe chair or a dupe rug or adupe piece of art but someone
else can't have a similaraesthetic to you.
Speaker 1 (25:54):
Yeah, it's just like so.
Speaker 2 (26:01):
Sorry, that was a lot of talking.
Speaker 1 (26:03):
No's all good, it's so desperate, like it.
It's just kind of it's actuallyembarrassing like if this
person had a truly original formof content, like there are
creators out there who arereally doing some original stuff
, like there's this one creatorI thought of when I was reading
this article.
He he posts outfit or he one ofhis videos was like outfits
(26:24):
based on different fonts andthey're so well produced,
they're like works of art,they're so well done.
There's clearly a lot of timeand thought and originality put
into this and he, to me, feels,feels like a really original
person, creator, artist, and Ifeel like there's IP there with
(26:47):
something like that.
Speaker 2 (26:48):
Something specific.
Speaker 1 (26:49):
Yeah, there's not IP granted to someone who has a
beige aesthetic Like.
That's literally everyone.
Every girly on Instagram is aclean girl aesthetic girly.
Speaker 2 (27:00):
Like it's just not original.
I think this is kind of whatyou're trying to say is like
your aesthetic is like theabsence of things.
Speaker 1 (27:07):
Right.
Speaker 2 (27:08):
You know, it's not like.
Speaker 1 (27:09):
When your aesthetic is an absence of things, because
there are other people wheretheir aesthetic is not defined
by the absence of things.
It's the curation of things,you know.
Speaker 2 (27:18):
Yeah, but I'm just talking about these two
specifically.
It's like neutral.
Neutral, like no color and likeno art on the walls.
You know, like you've removedeverything and called it an
aesthetic and now no one elsecan right do the same and I
think the reaction to someonecopying you should not be like
take him the court.
Speaker 1 (27:37):
It means like you should maybe try to be more
original, like totally innovatechange your, your approach to
content.
Speaker 2 (27:45):
Like I, dare you to try to be different especially
if your sale, like she mentioned, that she's lost a business in
this time frame.
So if you're seeing otherpeople duplicating you whether
you they were blatantly copyingyou or not and you're also
seeing your sales slipping, like, rather than just lashing out
with kind of like a tantrum likethis, why not just to your
(28:07):
point, like iterate, like trysomething different.
Speaker 1 (28:09):
For sure.
Speaker 2 (28:10):
Re-evaluate, right Reposition yourself, find a
different market.
Speaker 1 (28:13):
Yeah, cause all of us are susceptible to people who
will copy us.
Like, our agency is one ofthousands that does digital
marketing and we are nodifferent in terms of like
service provided than a lot ofother agencies, but we are
different in the way we provideit and how we think about
marketing and how we approachcontent and things like that.
(28:35):
So decide what that is you knowand then change.
Speaker 2 (28:40):
Yeah, we all have to constantly evolve.
Speaker 1 (28:42):
Right.
The reason why we're alsotalking about this is because a
case like this could set aprecedent.
It couldn't.
If this goes to court and thisperson wins, it could have
bigger impacts on our thisindustry and content creation
and what's fair to replicate andwhat's not.
So that's why we're keeping aneye on it and seeing what will
(29:05):
happen.
Speaker 2 (29:06):
Yeah, and at the end of the day, like I think already
there's some regulation inplace for like sponsored content
, like brand partnerships, butstill many influencers ignore
those rules anyway, Also,there's still kind of like a
perception or misconceptionaround influencer and creator
work that still kind of scoffsat it, and I think also like a
(29:31):
lot of influencer and brandrelationships are already
fragile, so it just feels likesomething's just waiting to
break or change and somethinglike this could be the straw
that breaks the camel's back forsure, but also, I think, at the
end of the day, like creatorcontent, if you really boil it
down, it ends up just being likead creative you know, so if, if
(29:54):
it becomes too complicated ortoo hard to succeed or too hard
for brands to get the outcomesthey want, then they could
easily just regress to producingtheir own content again, and
brands have have also alreadykind of adapted, like they've
learned how to create their ownUGC style or hire creators to be
their like TikTok accountyeah, hire in-house creators or
(30:18):
even create an AI creator.
Speaker 1 (30:21):
You know, like that's something that we have to think
about right now as well, soit's just fragile.
Speaker 2 (30:26):
So like, why now is not a good time for a creator in
a fragile mark like landscapeto be throwing a fit?
Speaker 1 (30:33):
Yeah, we'll see.
We'll keep an eye on it.
Speaker 2 (30:37):
That we will.
Speaker 1 (30:38):
That we will.
Speaker 2 (30:39):
Our third thing for today is celebrity lookalike
contests are on the rise.
This is a fun one.
I think it's just been cool tosee different ones popping up
and see how differentcelebrities react to it.
First, it was Timothee Chalametwho showed up to his own
lookalike contest and cost theorganizer a $500 fine for
(31:00):
hosting a public event without apermit.
Oops.
Since then, more events havebeen popping up, including
lookalike contests for Dev Pateland Jeremy Allen White.
I think this is your note here.
Speaker 1 (31:14):
Yeah, my favorite lookalike contest and we were
talking about this was the onefor Glenn Powell, which took
place in Austin.
Speaker 2 (31:20):
Texas.
Speaker 1 (31:21):
Yeah, this is the one you're telling me about the
event had the the actor's mother, cindy powell, on hand to judge
her son's look-alike contest,and let me tell you the prize.
The prize was five dollars, acowboy hat and a free queso from
torches for a year.
That was the prize for glennpowell's look-alike contest and
(31:41):
for jeremy alan white.
Speaker 2 (31:42):
It was a pack of cigarettes that's amazing that's
half the funny element.
Speaker 1 (31:47):
Absolutely just like what people get when they win
but glenn powell just uh, took astep further and he facetimed
the winner and offered thewinner's parents or family
members a cameo in his upcomingfilm, which I think is so funny.
So glenn powell's known forhaving like his parents as like
background actors to his moviesand so he like decided to like
(32:08):
give this as a personal prize tothe winner.
But obviously you can't havetwo glenn powells in a movie.
Speaker 2 (32:13):
So he said, like your closest relative or parent can
be in my next movie, which Ithink is so funny that is so
funny because obviously, likethe lookalikes, parents don't
aren't gonna look like glenn Ifeel like they might there's so
many like dna factors that playhere and genetics and like
(32:34):
heritage and things like thatright so it's so funny that they
had to be so careful, like justin case, your dad looks just
like mine and your mom looksjust like mine, you know just in
case, yeah that would be crazy.
Speaker 1 (32:49):
What if Glenn Powell's lookalikes parents look
exactly like Glenn Powell'sparents?
Speaker 2 (32:54):
Then there has to be a better prize.
Speaker 1 (32:56):
Well, he doesn't know that?
That'd be crazy.
I love these celebritylookalikes contests because it's
just good plain old fun it is,I think.
Speaker 2 (33:09):
Well, first off, who have you like?
Which celebrities do you thinkyou look like, or have you been
told you look like?
Well like which?
If there was a contest ofcelebrity x or celebrity y that
would draw you to go to itbecause you thought you could
win, who would it be?
Speaker 1 (33:24):
I don't think I'd go to a celebrity.
I actually hate when peoplecompare me to anyone.
Speaker 2 (33:29):
That's true, can confirm?
Speaker 1 (33:31):
I like being an original Um, so I don't think I
would like willingly put myselfin a contest, but I have been
told that I look like a fewpeople.
Someone from my high schoolmessaged me like five years ago
like well after I finished highschool, to tell me specifically
that I look like Taraji P Henson.
Speaker 2 (33:49):
Houston.
Speaker 1 (33:50):
Houston.
Taraji P Houston.
Speaker 2 (33:53):
I don't know if there's a P in there no, I think
it.
Speaker 1 (33:55):
I think it is Taraji.
Taraji P Henson, yes.
Speaker 2 (34:01):
Henson, wow yeah.
Speaker 1 (34:05):
Specifically to say that I look like Taraji P Henson
.
And then someone messaged meand said that I look like
Chrissy Teigen, which sure I'lltake it.
Speaker 2 (34:19):
Maybe leave her off the list why she might be on the
Diddy list.
Speaker 1 (34:21):
Stop, don't say that.
Maybe leave her off the listwhy she might be on the Diddy
list.
Stop, don't say that.
Oops, sorry, okay, anyways.
Speaker 2 (34:26):
My favorite one that I get compared to is Mac Miller.
Speaker 1 (34:29):
Yeah.
Speaker 2 (34:29):
And I like being an original too.
But I mean, if you're going tocompare me to Mac Miller, sign
me up.
Speaker 1 (34:34):
Yeah.
Speaker 2 (34:34):
That guy's rest in peace.
But he was an amazing rapperbut also, like, known to be, a
really kind human.
Yeah, and like good friend.
Speaker 1 (34:43):
A good soul.
Every time you're in like theTikTok.
Every time you're in Arcade'sTikTok, people are like whoa,
does Mac Miller work there?
Speaker 2 (34:54):
And every time I take it as a massive compliment.
Speaker 1 (34:56):
Yeah, it is a compliment.
Speaker 2 (34:57):
Yeah, the other one that I don't like so much, and I
feel like I used to get thismore than now.
I don't like so much and I feellike I used to get this more
than now.
I don't know why, but peoplewould tell me I looked like Ryan
from the.
Speaker 1 (35:08):
Office, like the weird guy that was always dating
Kelly, you know.
Speaker 2 (35:13):
I've been told I sound like.
Speaker 1 (35:14):
Kelly.
So there you go, cute.
Is that a compliment?
Well, I'd play it up.
Speaker 2 (35:17):
sometimes you embellish it for sure.
So I'm not showing up toanyone's lookalike contest,
because the one that I would isno longer with us, but I think
you could show up at a Dora theExplorer lookalike contest and
probably win.
Speaker 1 (35:31):
I would for sure win that I actually dressed up as
Dora the Explorer many years ina row and and I would go out as
Dora the Explorer, like onHalloween, and people would be
like Dora, like people wouldtake pictures of me, people
would like I was Dora and I feellike I embodied her in a weird
way.
Speaker 2 (35:49):
Yeah, you understood the assignment.
Speaker 1 (35:50):
Yeah, I would for sure go to a Dora lookalike
class, but that's not quite thesame as what we're talking about
.
Like.
These are real celebrities, notlike fictional characters.
Speaker 2 (35:59):
I know I just had to get that in there.
Cool, I used to tell littlekids that I was dora I used to
tell you that my middle name wasdanger, and you believe me it's
true, yeah, that's.
You should tell everyone thatstory that was a party trick for
me, like in university, I don'tknow Like what story.
Speaker 1 (36:22):
Tell me why.
Speaker 2 (36:24):
Back in the days of like video rental places.
One time I went to a Rogersvideo to rent a I think it was a
video game, and when I went tothe counter to rent the game the
guy asked for my student cardor like, asked for my name or
whatever, and it was Mike Payne.
And he was like Mike Payne,that's such a sick name.
Can I make your middle nameDanger?
(36:45):
In the system I was like I didnot know why, but I was kind of
down with it.
So I said, sure.
So then from then on my Rogersmembership was Mike Danger Payne
.
And then eventually I had, inthat transition era from Hotmail
to Gmail, I decided to make myGmail Mike Danger Payne.
And then I would just alwaystell people when they asked my
(37:07):
middle name that my middle namewas Danger.
And everyone thought that waspretty sick.
Speaker 1 (37:12):
Everyone thought that was pretty sick.
Speaker 2 (37:14):
When I was older and not in university anymore, I met
you and I was feeling you and Iwas trying to use my party
trick on you and I told you mymiddle name was danger and you
just didn't really care butbelieved me and moved on.
Speaker 1 (37:27):
I was like, wow, that's so crazy that your middle
name's danger.
Speaker 2 (37:31):
Wow, cool, anyway, yeah, and so I didn't even
really have a chance to likecorrect it, and so I was just
kind of stuck in this lie thatmy middle name was danger, and
there's no like comedic relieffrom it or like satisfaction of
a response.
So then I just had to like Ifelt bad, so I had to just
confess that it wasn't true, andthen you just shamed me for it.
Speaker 1 (37:50):
You were like so remember that time I told you my
middle name was danger, I waslike yeah, and you were like
well, it's not Sorry.
You're like it's Todd.
I was like okay, why did yousay it was danger?
Speaker 2 (38:05):
Yeah, like, why wouldn't I believe you?
I'm like, why would you believesomeone's name is danger?
Speaker 1 (38:10):
Yeah, but like, why not believe you?
Like, that wasn't like a coolthing to say.
Anyways, that was the last timeyou ever lied to me, right?
Speaker 2 (38:18):
I've never lied since .
You learned your lesson.
Yeah, that was hard.
Speaker 1 (38:22):
I'm still recovering yeah, I'm glad you are do you
have anything else to say?
Speaker 2 (38:27):
um, I really enjoyed the NFL Buffalo game oh, we are
talking about football weweren't going to, but before we
started we were like, should wetalk about football?
And we were like we don'treally have anything noteworthy
to say so let's not force it.
Speaker 1 (38:40):
It was like it was cool to watch them play in snow
it was like they were playingright here in Calgary, alberta,
canada yeah, I just I feel likeBuffalo fans are built different
and Buffalo players like reallyembody that like spirit of
embracing the winter and thecold and, yeah, every time
there's a blizzard in Buffalobefore a game.
Speaker 2 (38:59):
it's a huge story because they ask fans to come
and do shifts of like clearingsnow from the seats and pay them
$20 an hour, but then there'sstill snow drifts by the time
people come to the game.
So, it's kind of like what wasthe point of that?
Speaker 1 (39:15):
Yeah, I love to see it.
Though, like I just think it'ssuch a cool flex to be like oh I
don't know, I just if, if Iwere a buffalo fan, like knowing
that that's such a big part oflike their culture as a team,
like you're almost likeembracing it, you're just like
hoping there's a blizzard forthe game part of the experience
and all the buffalo bills,players were playing like
(39:36):
sleeveless, like no long sleeves.
They just had their like shortsleeve t-shirt on and I feel
like that was like a flex.
Speaker 2 (39:42):
Yeah, they're just raw dogging the snow.
We're not afraid.
Speaker 1 (39:44):
They were like jumping in the snow, like
sliding, like embracing it tothe max, and I, just, I like
that spirit that's, I thinkmentally, that's where you're at
with winter.
It reminded me of you.
Maybe that's why I want to talkabout it.
Speaker 2 (39:57):
Maybe that's why yeah , you gotta just take winter
head on, and whenever there's ablizzard in Buffalo, you know
they're gonna win.
Speaker 1 (40:04):
Yeah, it's like good luck.
Speaker 2 (40:05):
Unless it's like against the Pittsburgh Steelers,
who can also handle winter.
Most of these other teams, likeMiami, mike McDaniel, just
shivering on the sideline, justcan't handle it.
Speaker 1 (40:18):
Can't cope.
Let's just take the L and getback.
Speaker 2 (40:20):
Tyree Kill can't even stay on his feet, just slipping
and falling on his butt every10 yards.
Speaker 1 (40:25):
I know it's amazing.
Speaker 2 (40:26):
Yeah.
Speaker 1 (40:27):
Yeah, anyways, that's all I wanted to say.
Speaker 2 (40:29):
Good weekend of football, for sure.
We're almost to the fantasyplayoffs.
We're getting into that zonewhere teams are starting to get
eliminated or out of contentionfor the NFL playoffs.
We've got lots to look forwardto like with the Christmas game
and the Beyonce halftime show.
All that kind of stuff.
So it's getting good.
Speaker 1 (40:47):
And then the Super Bowl.
Speaker 2 (40:48):
The plot is thickening.
Speaker 1 (40:49):
Yeah, into it.
Speaker 2 (40:50):
Well, thanks for watching.
Make sure you subscribe onYouTube.
Follow us on Instagram.
We also recently launchedTikTok, so you can find us there
if that's where you prefer tobe, we there if that's where you
prefer to be.
We also have versions of thison Apple and Spotify, so if you
like it there, leave us a review.
We want to hear from you, somake sure you send us a message.
Let us know what you're liking,what we need to stop talking
about when Mike thinks he'sfunny and he should just quit
(41:13):
and let Mitzi talk.
Any of those opinions or hottakes that you have, let us know
.
We won't take offense, butthat's about it for this week.
Speaker 1 (41:24):
We'll be back at you next week with episode 12.
See you later.
Do it.
Thank you, that was a nice one.
Speaker 2 (41:33):
I kept it soft this time.
Speaker 1 (41:35):
It wasn't that soft, it wasn't.
Speaker 2 (41:37):
I'm trying to find the sweet spot, because I could
really ring the alarm or I couldjust gently ring the alarm.
Speaker 1 (41:42):
I'm holding space for that gong.
Welcome to Big Things .
I'm Mitzi and this is Mike.
Speaker 2 (00:15):
And this is our show where we talk about the things
that we're seeing in marketing,social media, pop culture and
sports, and also talk throughthe signals that we're watching
that could influence the futureof digital marketing yeah, and
today in the show, we're goingto be summarizing a few big
things.
Speaker 1 (00:30):
The first one is the words of the year.
The second one is influencersare suing each other for copying
their vibe and celebritylookalike contests are on the
rise, and we think we know whythis is gonna be a fun one.
Speaker 2 (00:44):
I feel like these are kind of just like personality
stories and less like substance.
This week there's nohard-hitting news happening over
here, like that this week we'rejust trying to get by yeah, and
I apologize in advance to allof our listeners or viewers on
YouTube for my voice.
It's down an octave this weekbecause I'm dealing with a cold
that I got from my son, who gotone from his daycare.
(01:04):
But it'd be like that too yeah,it'd be like that.
Speaker 1 (01:07):
Sometimes I actually like your voice at this octave
oh, it's like my bedtime voice.
I don't know about bedtime,it's just like a raspier voice.
I like when my voice is raspytoo fair enough.
Speaker 2 (01:19):
Yeah, yeah, you've had some good raspy voices.
You sound like you're ready tocriticize something.
Speaker 1 (01:27):
Yeah, I wish in general, like speaking of vibes.
My vibe is very like bubbly andlike smiley and friendly, and I
like when my voice changes.
So I'm like just a step belowthat.
Speaker 2 (01:40):
Yeah, it's like a little edgier.
Speaker 1 (01:42):
I feel like it's more interesting for people, but
yeah, anyways.
Speaker 2 (01:44):
Well, hopefully I it's more interesting for people
, but yeah, anyways Wellhopefully I will be more
interesting for people todaybecause of my raspy voice.
Let's go and it won't just beannoying.
What were we going to talkabout before we got into it?
Oh yeah, in case you missed it,we dropped a gift guide a
couple of weeks ago.
The idea originated on thisshow and we our team is awesome,
(02:05):
so they brought it to life.
But if you're looking for anoutside of the box approach to
giving gifts um, maybe less toyour significant other, but more
to the burnt out person in yourlife or the person that's
burning the candle at both endsmaybe your marketing
co-conspirator or social mediagirly, whatever it might be
check out our gift guide.
(02:25):
There's a lot of cool ideas inthere, based on signals that we
saw throughout the year.
Speaker 1 (02:29):
Yes, it's a really good resource for people.
I personally love so many ofthe gift suggestions that we've
talked about.
We also did a breakdown of allthe gift suggestions in the gift
guide in our last episodes.
If you didn't listen to that,go check that one out.
Also, I want on that arcadestiktok is going to be popping
off this month of December.
We're doing vlogmas, whichmeans a different person on our
(02:51):
social team will be taking overevery single day and vlogging
their whole day.
So I'm really proud of the team.
They are really putting in thework this month to make it pop
off and I think it's going toshow like you're going to just
be blown away by a day in thelife of all these girlies.
Speaker 2 (03:08):
I have to shout out myself too, because I was
recently in a TikTok, which Idon't agree to very often, and
it went pretty well.
Speaker 1 (03:15):
Yeah, yours went viral.
Speaker 2 (03:17):
And I got all the names right from the people on
our team that participated, andI also had some admirers in the
comment section you sure did.
Speaker 1 (03:27):
People were trying to get your at good thing I'm not
active on TikTok.
Speaker 2 (03:33):
I'm just one of those lurkers.
I scroll but I don't post yeah,I.
Speaker 1 (03:37):
I think the team on TikTok is doing amazing yes if
you're like a business owner ormarketing manager of a business
account.
Our investment in TikTok whichis like our time spent doing
TikToks and filming content andhaving someone kind of like own
that channel has been reallyworth it.
We've gotten lots of greatattention from other potential
(03:59):
clients, partners, things likethat for TikTok, so it's been
really fun things like that forour TikTok, so it's been really
fun, yeah, and it's just a coolway to show a little bit more
behind the scenes of what'shappening here.
Speaker 2 (04:08):
Because Instagram, as we all know, is generally more
polished and more about like theactual work we're doing.
Speaker 1 (04:13):
Yeah.
Speaker 2 (04:14):
But this is kind of like the fun in between, for
sure.
Speaker 1 (04:17):
Yeah, it was fun and we also had a jam-packed weekend
this weekend.
I need to tell, let the peopleknow, that I took well, we took
15 five-year-olds to the movietheaters to see Moana 2 and it
was awesome.
Speaker 2 (04:32):
They all did great I only caught the second half, but
I got to enjoy some popcorn andsome coke you did two bathroom
breaks three with the same thesame person.
Um, but that's chill's whatit's like that for kids.
They have to go to the bathrooma lot.
Speaker 1 (04:48):
Yeah.
Speaker 2 (04:48):
Sometimes you just need to stretch your legs.
Speaker 1 (04:50):
Yeah, it's funny, some kids would just like come
up to me and be like I don'twant my popcorn anymore, and I'd
be like, okay, just put itright on the ground next to your
seat, like it was just reallycute.
Yeah, it's like you had tolearn those as a kid it's true
yeah but it was cute, it was agood time yeah, it was fun.
Speaker 2 (05:07):
It was.
It's funny, though like knowingwe had a bunch of
five-year-olds, that they seatedus in the very back row.
I guess it was probably becausethey knew we'd be noisy.
But it's funny, when you'redoing multiple bathroom breaks,
like throughout the entire movie, to be climbing up and down the
stairs each time.
It's just as disturbing.
Speaker 1 (05:26):
It's all good, but I feel like everyone in the
theater was just chatting.
It was like all kids it's chillwhen it's a matinee.
Speaker 2 (05:31):
But, I enjoyed the movie.
There were some banger songs onthere.
Speaker 1 (05:34):
Yeah, I missed the last little bit, but I don't
know how it got resolved.
But I have confidence thatMoana figured it out.
Speaker 2 (05:42):
Yeah, you and I can debrief later, because I missed
the beginning and you missed theend.
So together we have a completeviewing experience.
Speaker 1 (05:47):
And the good thing is we know that we'll watch it at
least like 50 times in ourlifetime because our kids are
obsessed with it.
So we'll catch up.
Speaker 2 (05:56):
I think the highlight of the party was probably at
the end, when your brother gotthe kids doing Simon Says,
though we had like 20 minutesbefore parents came and picked
up their kids, we had alreadydone food, we had already done
cake.
We had already opened all thepresents and we were like what
do we do now?
So he came in clutch with theSimon Says.
Speaker 1 (06:13):
Yeah, those games where you don't need anything to
play a game are so clutch, likeuntil you have kids, you don't
really realize the value ofthose games Like I spy Simon
says.
Speaker 2 (06:25):
Oh yeah, you were playing, I spy.
Speaker 1 (06:26):
I was doing spy, I spy and they even did rock paper
scissors.
Yeah, do you call?
Speaker 2 (06:30):
it rock, paper scissors or paper scissors rock.
Speaker 1 (06:32):
Rock paper, scissors.
Speaker 2 (06:33):
Good, you're one of the good ones.
Speaker 1 (06:35):
Yeah, anyways, I don't know what other games are
at the silent game.
Speaker 2 (06:39):
Like just see who can be quiet longer.
Yeah, that's got to be myfavorite game of all time.
That's like my.
That's Mike, coded right there.
Speaker 1 (06:48):
That is Mike Kids, let's just be quiet.
Speaker 2 (06:50):
See who can be quiet the longest.
Speaker 1 (06:51):
I feel like you play the silent game with me.
Speaker 2 (06:54):
What do you mean?
Speaker 1 (06:55):
Like when I'm mad at you no, just like in our life,
like, especially at night,you're playing the silent game
by yourself.
Speaker 2 (07:04):
Sorry, unpack that please.
Speaker 1 (07:07):
Because you're just so quiet and I'm just like
yapping and chatting your earoff, like when we're getting
ready for bed.
Or talking in circles, yeah.
Speaker 2 (07:14):
No, that's just because I get ready for bed much
faster than you, and by thetime I'm in bed, I'm like
reading a book or like on.
Twitter or something like that.
But then you're like, whileyou're in the bathroom still,
you're kind of like yelling atme from the bathroom about
different random thoughts thatcross your mind and I'm just
like.
Speaker 1 (07:32):
That's amazing.
I'm not yelling at you aboutrandom thoughts, but you know.
Speaker 2 (07:36):
I'm not good at multitasking, so I really should
just put down my phone or thebook and just anticipate it.
Speaker 1 (07:42):
Yeah.
Speaker 2 (07:42):
But then that's going to be the night that you have
nothing to say, and then I'mjust going to be laying there
like what do I do?
Speaker 1 (07:46):
That's not true.
Speaker 2 (07:48):
You always have something to say.
Speaker 1 (07:49):
Yeah, that's my time to debrief with you.
Speaker 2 (07:52):
Even if we're watching something like in the
basement beforehand and you'retired or like falling asleep and
we go to get ready for bed,suddenly you just hit a second
wind and you still need thatdeep.
Speaker 1 (08:03):
It's because I wash my face, yeah, and it wakes me
up again.
Speaker 2 (08:07):
Yeah, I wash my face in the morning.
Is that not normal?
Speaker 1 (08:11):
I mean you should wash your face in the morning,
but I also need to wash mymakeup off.
Speaker 2 (08:15):
Yeah, I don't wear makeup, so I guess that tracks.
Speaker 1 (08:18):
But you don't touch your face with water.
Speaker 2 (08:20):
At night.
Speaker 1 (08:21):
Yeah, no At all.
Speaker 2 (08:22):
No, crazy, I do that in the morning, which wakes me
up, which is perfect for themorning I got it.
Speaker 1 (08:29):
Yeah Well, anyway should we get into our first big
.
Thing.
Speaker 2 (08:32):
After that crazy detour, here we are with thing
one words of the year.
So it's that time of year wherewe assess things like trends
and we do have a trend reportcoming out in January, by the
way but we also assess thingslike what we listen to.
Spotify Wrapped is happeningany minute now.
But this thing is specificallyaround words of the year and we
(08:55):
wanted to bring it up becausethere isn't one consensus word
of the year.
This year, depending on whichdictionary you track with or use
the most, they all kind of havedifferent opinions about which
one gets the credit.
So, either way, I think all ofthese words kind of give us a
gut check on what the culturewas like this year, what the
(09:15):
trends looked like on TikTok,how people were talking, what
new thing Gen Z is teaching usbut through 2024, thing Gen Z is
teaching us but through 2024,um.
Collins dictionary decided thatthe word of the year should be
brat.
Not surprising, that wasobviously a top contender.
Cambridge dictionary said the2024 word of the year should be
manifest.
(09:36):
Dictionarycom word of the yearis demure and Oxford word of the
year is brain rot, which I haveto just say.
Oxford, you're dropping theball, because brain rot is two
words.
Speaker 1 (09:48):
I knew you'd say that .
Speaker 2 (09:50):
I mean.
Speaker 1 (09:50):
I knew that was your biggest hang up.
Speaker 2 (09:51):
You have a simple job as a dictionary to pick a word
and instead you pick a phrase.
Speaker 1 (09:56):
It's not a phrase.
It's two words that mean onething, which I feel like I mean.
Oxford should know that maybethat's qualifies as a word of
the year, because it means onething.
Speaker 2 (10:08):
So you're saying I'm the dumb one in this?
Speaker 1 (10:09):
No, I'm not saying you're dumb, no, I'm just
kidding.
Speaker 2 (10:12):
Well, I still think that was a miss.
Okay, well, I had some othergood options to choose from?
Are they just trying to bedifferent?
Speaker 1 (10:18):
Other good options Like what If you could pick a
word?
Speaker 2 (10:20):
of the year.
Would it be manifest or demure?
Speaker 1 (10:23):
I.
I'm sure they're just trying todifferentiate yeah, do you
think that they talk to eachother and be like oh, I have a
source saying, like someone atcolin's team is like oh, I have
a source saying thatdictionarycom is going to pick
demure, so we can't pick that.
We need to be original anddifferent right, yeah, maybe
like who picked which one first?
Speaker 2 (10:42):
yeah, kind of like right now.
I feel like Pantone has alwaysbeen the one that decides the
color of the year, but the lastcouple of years I feel like
Pinterest has been kind of likecarving out their own, their own
share of voice in the color ofthe year discourse.
Speaker 1 (10:56):
Right, and you know what, for these organizations
like Collins Dictionary,cambridge Dictionary,
dictionarycom and oxford, thisis like their big marketing
moment of the year, like I can'tremember another time where
we'd be talking about theseentities that's true.
So this is their spotifywrapped so I don't mind these
words like brat manifest andyour brain rot.
Speaker 2 (11:18):
Definitely all feel true to 2024 can you help me
like I still?
I hate to admit this, but Istill don't truly understand
what brat means.
It's like when you're likeacting am I putting you on the
spot, like you don't really know.
Speaker 1 (11:37):
No, I know what it means.
Speaker 2 (11:38):
You know the vibe of brat, but can you describe it?
Speaker 1 (11:41):
Let's see, stop You're.
You're like making me secondguess it.
It's like instinctual, likebrat is like being kind of edgy
and like not following the rules.
Like being a little bratty,yeah, like kind of like messing
around and being a little messyand like having a little party
time, like just like undoing theseams a little bit.
(12:03):
Yeah, would you, would youagree?
Speaker 2 (12:06):
Drew's nodding.
Speaker 1 (12:08):
Morgan's laughing yeah.
Speaker 2 (12:09):
Oliver has no clue.
Thanks, oliver.
So yeah, and you know what's?
Speaker 1 (12:17):
so interesting about this is that this brings.
I think the biggest debate ofthe year has been Bratt versus
Demure, because Bratt obviouslytook over most of the summer.
Demure became a thing in thefall.
So everyone's like are you Brator are you Demure?
But if it were up to me, Iwould have added Mindful to the
(12:38):
list, because I don't know.
Speaker 2 (12:41):
But Mindful kind of goes hand in hand with Demure
right.
Speaker 1 (12:43):
Yeah, I don't mind Dem.
But mindful kind of goes handin hand with demure, right?
Speaker 2 (12:45):
Yeah, I don't mind demure Because people are like
so mindful, so demure.
Speaker 1 (12:48):
Right, it's all from the same like thing, so they're
like synonyms of each other.
Speaker 2 (12:51):
I feel like demure is the more unique word.
Speaker 1 (12:53):
True, I also would have added vibe to this list.
Speaker 2 (12:56):
A hundred percent.
I'm with you there.
Speaker 1 (12:58):
Like vibes, or vibe or vibe.
But can you define vibe?
No, I literally, it'sinstinctual.
Let me ask you, what if, beforewe had the word vibe?
What?
Speaker 2 (13:10):
word did we use?
We didn't.
There was no vibes before theword vibe how would you describe
like?
Everything was binary, black orwhite, yes or no?
Speaker 1 (13:19):
right, so okay, if you go to a restaurant aesthetic
but say you went to arestaurant.
Speaker 2 (13:24):
Aesthetic.
Speaker 1 (13:25):
But say you went to a restaurant Aura.
No one said aura.
Well, some people.
People said aura, there areaura people for sure, but like
I'm just trying to think likewhat did I used to say Like to
describe a restaurant?
I love the vibes, atmosphere.
Speaker 2 (13:41):
Which is way more boring.
Speaker 1 (13:43):
Way, boring Way more Gen X.
Hmm, but yeah, I think vibecould have been added to this
list.
I also saw some comments onlinethat say that they missed the
word cooked, which I actuallydon't know what that means.
Speaker 2 (13:57):
I think cooked it's instinctual I'm just kidding, I
think it's when people are usingit on social media.
I think it's like they'refinished, like it's over for
them, like if they did somethingbad that they can't come back
from.
Or if an NFL player fumbled theball For the fourth time he's
so cooked Like he's gonna getbenched.
Speaker 1 (14:19):
I feel I relate to this word Today.
I'm cooked, I'm done, I'm sopast my to-do list yes that
doesn't feel right are you?
Speaker 2 (14:31):
sure, that's what it means well, you're saying it
more like you're tired yeah butI think it's this is more
definitive, it's more like it'sover for you like like you're
injured yeah, like if you, ifyou did something that just
compromised your reputation, andnow like Like, you're canceled.
You can't run a businessanymore.
Speaker 1 (14:48):
Diddy is cooked.
Speaker 2 (14:49):
He's cooked it's over .
Speaker 1 (14:52):
It's over, yeah, okay .
Speaker 2 (14:56):
Yeah, aaron Rodgers Cooked, at least with the Jets.
Speaker 1 (14:59):
I think in general.
Speaker 2 (15:01):
Probably, probably.
Speaker 1 (15:02):
The.
Speaker 2 (15:02):
NFL would be better off if he was just cooked.
In general, he can just go on adarkness retreat and do
mushrooms.
Speaker 1 (15:08):
Anyone else?
Speaker 2 (15:10):
There's lots of people, but I don't want to just
throw people on the bus.
I feel like cooked is good, butI don't think it had as much
reach as Demir or Vibe.
To your point, I think it couldcompete with brain rot and
manifest, though I do like brainrot.
Yeah, cool.
I think the word of the yearshouldn't be, shouldn't have a
(15:31):
negative connotation, though.
Speaker 1 (15:33):
Keep things positive.
Speaker 2 (15:34):
Yeah, I agree.
Speaker 1 (15:36):
So demure.
Speaker 2 (15:37):
Brat or manifest would be top if we're thinking
of it on a positivity scale andthen demure and then brain rot.
Speaker 1 (15:43):
Manifest is soest.
Speaker 2 (15:44):
feels like third wave Feels like we've been there,
done that, it's cooked.
Speaker 1 (15:47):
It's cooked Bye.
Speaker 2 (15:50):
Is there any other words that you would nominate?
Speaker 1 (15:52):
There's no other words I would nominate, but I
recently discovered a new word.
The kids are saying it's oomph.
Speaker 2 (16:01):
Okay.
Speaker 1 (16:01):
Do you know what that is?
I thought you were going gonnasay chihoo from moana.
No, I missed that part.
Speaker 2 (16:09):
Oh, do you know what oomph is?
Speaker 1 (16:10):
I don't please describe it o-o-m-f one of my
friends okay, okay, go on but Ialso think it could be
interchangeable with one of myfollowers.
So it's like some people arelike good night, oomphies, see
(16:33):
you tomorrow.
Like signing off?
Speaker 2 (16:35):
It's weird for it to be one of my friends but then
people use it in like a plural.
Speaker 1 (16:40):
Yeah, oomphies are like one of my followers.
Speaker 2 (16:44):
All of my, one of my friends, plural yeah, oomphies
are like one of my followers.
Speaker 1 (16:45):
All of my.
One of my friends?
Yeah, exactly, but I saw thismeme which, like, helped educate
me about this term.
Speaker 2 (16:52):
Memes are good for that.
Speaker 1 (16:53):
Yeah, memes are great for that.
I saw this meme that was likeyeah.
Speaker 2 (17:00):
Tell us Quick.
Speaker 1 (17:02):
I just want to compose myself, I just want to
do it justice.
It was like you need to be moredemure right now it was like
yeah, she's weird, but she's oneof my.
Speaker 2 (17:23):
I feel like that's just like a bad attempt at
replacing like day one or woes,like working on excellence.
Yeah, but you could be likeRolling through the six with my
woes.
Speaker 1 (17:36):
Nice.
You could be like oh, do youknow that person?
Like, oh, that's an oomph.
Speaker 2 (17:43):
I guess I feel like that takes too much effort I.
Speaker 1 (17:47):
I feel like I can see it.
It's got legs like I'mobviously this isn't.
Speaker 2 (17:51):
This can't be gen z coded.
This is like gen alpha at thispoint, like 12 year olds are
trying to make this happen yeah,or young like young gen z's.
Speaker 1 (18:04):
Yeah, oomph is like a new one, so just just hold
space for that.
Also speaking of, have youheard of holding space?
Yes I feel like that is astrong contender for 2025 words
of the year, but let's rememberI said this well, it means one
thing, see.
Speaker 2 (18:20):
That's why brain rot is a slippery slope.
Mitzi brain rot is two and nowthat's a gateway drug to three
words.
Speaker 1 (18:28):
Holding space is two words.
Speaker 2 (18:30):
I can't even do math right now.
Speaker 1 (18:31):
Yeah, holding space is two words, but do you know
where that comes from?
Speaker 2 (18:35):
TikTok yeah, like everything else.
Speaker 1 (18:38):
So there's this viral clip going around of this
interview interviewer who isinterviewing ariana grande and
cynthia what's her name, I don'tknow arrivo, cynthia arrivo
from wicked, and they're doing apress tour and like their
interviews are going so viralbecause they're so emotive in
them, like they're so likeemotional and emotive.
(19:02):
Anyways, there's thisinterviewer and she was like the
sound's going viral because shewas like you know, I've seen
lots of people are holding spacefor the lyrics of defining
gravity.
And then Cynthia Erivo's like Ididn't realize that that's what
I wanted, and she just, andthen the interviewer's like yeah
(19:22):
, yeah, yeah, I've seen it, it'shappening.
She's like wow, and she's justso overtaken by just that phrase
that the reporter says.
And then Cynthia Erivo andAriana Grande do this Give me
your hand, give me your hand.
And so that clip is going viraland the sound is going viral
(19:44):
and it's just so funny andthat's strangely intimate, just
like what a one finger handhold.
But like so gentle, so demure sodemure I'm holding space for
that so I just feel like holdingspace is like a top contender
for 2025.
You heard it here first it ithappened in 2024, though.
So it just missed the bandwagon.
I'm sure it's just going topick up steam, though it's like
(20:05):
end of 2024.
Why I?
Speaker 2 (20:08):
don't know, just kind of mid.
Speaker 1 (20:10):
Hmm.
Speaker 2 (20:11):
It kind of has like manifest sort of vibes.
Speaker 1 (20:14):
No, it doesn't, Anyways.
Speaker 2 (20:17):
Thing two you take this one.
Speaker 1 (20:19):
Okay, in a first of its kind lawsuit, one tiktok
creator is suing another forcopying her neutral beige and
cream aesthetic.
After a judge ruled the caseshould go forward last month,
the matter will now go to the usdistrict court for the western
district of texas for a finaldisposition.
So influencer gifford claimsinfluencer Sheil took their
(20:41):
professional overlap too far,blocked her on social media
after meeting her and startedposting content so closely that
some viewers couldn't tell themapart.
In court, influencer Giffordsubmitted nearly 70 pages of
side-by-side comparisons showingposts where the influencer she
(21:02):
Sheil allegedly mimicked hercontent.
In one example, the influencershowed off gold bow-shaped
earrings by sweeping her hairback, and then days later the
other influencer posted nearlyidentical photos, hair back with
the same earrings.
Gifford is seeking up to$150,000 in damages for mental
(21:30):
anguish and lost income andshe's also asking for Shields
content to be taken down.
So this is so interesting to mebecause, like it's the first
time that influencers are suingeach other for copying their
vibe, which is basically howthey present their content, and
it's obviously kind of like it'sfunny to me because social
media in general just invitesimitation, like it's designed in
(21:53):
the platforms.
Even when you think aboutInstagram reels.
There's literally templates forlike copying other people's
videos.
You can even design your owntemplate to encourage people to
copy your own format.
So it's just so odd for me tolike even hear about this.
I'm not surprised, but it'salso like where do you draw the
line Like?
Your way of posting an earringis not so original that someone
(22:19):
else can't also post that andeveryone's content looks the
same Like are you going to just?
It's just.
This is such a slippery slopeto me and I just don't think
that it's worth our time likedrawing a line on like who can
post this versus that?
Speaker 2 (22:36):
Yeah, I think it's just a desperate attempt at
attention and regaining somemoney because her sales have
been slipping.
That's my knee-jerk reaction tothe situation.
I was also reading anotherarticle on the Verge about this
that got a little bit more intothe backstory and apparently
(22:58):
they met twice before Sheilblocked Gifford and Gifford's
the one that's suing Sheil Um.
But both times was with one ofGifford's other influencer
friends and Sheil felt that bothtimes um they had, they were
like kind of passive aggressivetowards her and she didn't feel
super welcome.
And this was before any claimsof copying.
(23:21):
Right her and she didn't feelsuper welcome, and this was
before any claims of copyingright and uh.
So after those like subparexperiences, she decided to
block her and then like stoppedthinking about her right so I
think I just wanted to be clearthat her blocking her wasn't
because of the lawsuit, it wasbecause they had some earlier
interactions that wereunpleasant.
Speaker 1 (23:39):
They just didn't like each other's vibe.
Speaker 2 (23:41):
Yeah, I also thought it was interesting the article
quoted.
So Gifford the one that's suingSheil, her mom, is super
involved in her business, whichis cool, like whatever if you
want to work with your mom.
That's sweet, but her mom wasquoted in the article as saying
(24:01):
you can see why people call meChris 2.0, referring to Kris
Jenner and I.
That kind of like triggeredsomething for me in the sense
that I've kind of like opened myeyes up to where this girl is
drawing her inspiration from.
Like you can clearly see thatthis like mother daughter duo is
very much like trying to belike the Kardashians.
Interesting the aesthetic Ithink is derived from Kim
(24:24):
Kardashian's aesthetic, at leastback when she was married to
Kanye West, and they're like big, minimal, very like.
What's the word?
Speaker 1 (24:34):
Beige, yeah, beige.
Speaker 2 (24:36):
Like even some of the same kind of furniture very
little like color or texturelike that.
And even the way she talks andher personal aesthetic.
You can see where she drawsinspiration from and they were
both described as like cleangirl aesthetic, which is like
minimal space.
But also the way they dresslike very simple, like kind of
(24:56):
tight tank tops and things likethat, and the way they do their
hair, which to me looked I'm notI'm no expert but it looked
very like Hailey Bieber vibes.
I feel, like she's kind of likea tastemaker and that kind of
aesthetic, so just kind oftrying to affirm your point of
like who really is theoriginator here?
Yeah not this girl, and I thinkin in the landscape of creators
(25:17):
, like no one has created ahierarchy, but I feel like
Amazon, like product creators,has to be like lower on the
totem pole than other types ofcreators, because it's just all
of your content is just aboutgetting people to click your
affiliate link and buy somethingright that's likely a cheap
knockoff of something else aswell.
so even in that sense, there'slike a a morality or ethics
(25:41):
question where you're sellingpeople things that are knockoffs
of like an actual, like luxuryitem whether it's a chair, like
a dupe chair or a dupe rug or adupe piece of art but someone
else can't have a similaraesthetic to you.
Speaker 1 (25:54):
Yeah, it's just like so.
Speaker 2 (26:01):
Sorry, that was a lot of talking.
Speaker 1 (26:03):
No's all good, it's so desperate, like it.
It's just kind of it's actuallyembarrassing like if this
person had a truly original formof content, like there are
creators out there who arereally doing some original stuff
, like there's this one creatorI thought of when I was reading
this article.
He he posts outfit or he one ofhis videos was like outfits
(26:24):
based on different fonts andthey're so well produced,
they're like works of art,they're so well done.
There's clearly a lot of timeand thought and originality put
into this and he, to me, feels,feels like a really original
person, creator, artist, and Ifeel like there's IP there with
(26:47):
something like that.
Speaker 2 (26:48):
Something specific.
Speaker 1 (26:49):
Yeah, there's not IP granted to someone who has a
beige aesthetic Like.
That's literally everyone.
Every girly on Instagram is aclean girl aesthetic girly.
Speaker 2 (27:00):
Like it's just not original.
I think this is kind of whatyou're trying to say is like
your aesthetic is like theabsence of things.
Speaker 1 (27:07):
Right.
Speaker 2 (27:08):
You know, it's not like.
Speaker 1 (27:09):
When your aesthetic is an absence of things, because
there are other people wheretheir aesthetic is not defined
by the absence of things.
It's the curation of things,you know.
Speaker 2 (27:18):
Yeah, but I'm just talking about these two
specifically.
It's like neutral.
Neutral, like no color and likeno art on the walls.
You know, like you've removedeverything and called it an
aesthetic and now no one elsecan right do the same and I
think the reaction to someonecopying you should not be like
take him the court.
Speaker 1 (27:37):
It means like you should maybe try to be more
original, like totally innovatechange your, your approach to
content.
Speaker 2 (27:45):
Like I, dare you to try to be different especially
if your sale, like she mentioned, that she's lost a business in
this time frame.
So if you're seeing otherpeople duplicating you whether
you they were blatantly copyingyou or not and you're also
seeing your sales slipping, like, rather than just lashing out
with kind of like a tantrum likethis, why not just to your
(28:07):
point, like iterate, like trysomething different.
Speaker 1 (28:09):
For sure.
Speaker 2 (28:10):
Re-evaluate, right Reposition yourself, find a
different market.
Speaker 1 (28:13):
Yeah, cause all of us are susceptible to people who
will copy us.
Like, our agency is one ofthousands that does digital
marketing and we are nodifferent in terms of like
service provided than a lot ofother agencies, but we are
different in the way we provideit and how we think about
marketing and how we approachcontent and things like that.
(28:35):
So decide what that is you knowand then change.
Speaker 2 (28:40):
Yeah, we all have to constantly evolve.
Speaker 1 (28:42):
Right.
The reason why we're alsotalking about this is because a
case like this could set aprecedent.
It couldn't.
If this goes to court and thisperson wins, it could have
bigger impacts on our thisindustry and content creation
and what's fair to replicate andwhat's not.
So that's why we're keeping aneye on it and seeing what will
(29:05):
happen.
Speaker 2 (29:06):
Yeah, and at the end of the day, like I think already
there's some regulation inplace for like sponsored content
, like brand partnerships, butstill many influencers ignore
those rules anyway, Also,there's still kind of like a
perception or misconceptionaround influencer and creator
work that still kind of scoffsat it, and I think also like a
(29:31):
lot of influencer and brandrelationships are already
fragile, so it just feels likesomething's just waiting to
break or change and somethinglike this could be the straw
that breaks the camel's back forsure, but also, I think, at the
end of the day, like creatorcontent, if you really boil it
down, it ends up just being likead creative you know, so if, if
(29:54):
it becomes too complicated ortoo hard to succeed or too hard
for brands to get the outcomesthey want, then they could
easily just regress to producingtheir own content again, and
brands have have also alreadykind of adapted, like they've
learned how to create their ownUGC style or hire creators to be
their like TikTok accountyeah, hire in-house creators or
(30:18):
even create an AI creator.
Speaker 1 (30:21):
You know, like that's something that we have to think
about right now as well, soit's just fragile.
Speaker 2 (30:26):
So like, why now is not a good time for a creator in
a fragile mark like landscapeto be throwing a fit?
Speaker 1 (30:33):
Yeah, we'll see.
We'll keep an eye on it.
Speaker 2 (30:37):
That we will.
Speaker 1 (30:38):
That we will.
Speaker 2 (30:39):
Our third thing for today is celebrity lookalike
contests are on the rise.
This is a fun one.
I think it's just been cool tosee different ones popping up
and see how differentcelebrities react to it.
First, it was Timothee Chalametwho showed up to his own
lookalike contest and cost theorganizer a $500 fine for
(31:00):
hosting a public event without apermit.
Oops.
Since then, more events havebeen popping up, including
lookalike contests for Dev Pateland Jeremy Allen White.
I think this is your note here.
Speaker 1 (31:14):
Yeah, my favorite lookalike contest and we were
talking about this was the onefor Glenn Powell, which took
place in Austin.
Speaker 2 (31:20):
Texas.
Speaker 1 (31:21):
Yeah, this is the one you're telling me about the
event had the the actor's mother, cindy powell, on hand to judge
her son's look-alike contest,and let me tell you the prize.
The prize was five dollars, acowboy hat and a free queso from
torches for a year.
That was the prize for glennpowell's look-alike contest and
(31:41):
for jeremy alan white.
Speaker 2 (31:42):
It was a pack of cigarettes that's amazing that's
half the funny element.
Speaker 1 (31:47):
Absolutely just like what people get when they win
but glenn powell just uh, took astep further and he facetimed
the winner and offered thewinner's parents or family
members a cameo in his upcomingfilm, which I think is so funny.
So glenn powell's known forhaving like his parents as like
background actors to his moviesand so he like decided to like
(32:08):
give this as a personal prize tothe winner.
But obviously you can't havetwo glenn powells in a movie.
Speaker 2 (32:13):
So he said, like your closest relative or parent can
be in my next movie, which Ithink is so funny that is so
funny because obviously, likethe lookalikes, parents don't
aren't gonna look like glenn Ifeel like they might there's so
many like dna factors that playhere and genetics and like
(32:34):
heritage and things like thatright so it's so funny that they
had to be so careful, like justin case, your dad looks just
like mine and your mom looksjust like mine, you know just in
case, yeah that would be crazy.
Speaker 1 (32:49):
What if Glenn Powell's lookalikes parents look
exactly like Glenn Powell'sparents?
Speaker 2 (32:54):
Then there has to be a better prize.
Speaker 1 (32:56):
Well, he doesn't know that?
That'd be crazy.
I love these celebritylookalikes contests because it's
just good plain old fun it is,I think.
Speaker 2 (33:09):
Well, first off, who have you like?
Which celebrities do you thinkyou look like, or have you been
told you look like?
Well like which?
If there was a contest ofcelebrity x or celebrity y that
would draw you to go to itbecause you thought you could
win, who would it be?
Speaker 1 (33:24):
I don't think I'd go to a celebrity.
I actually hate when peoplecompare me to anyone.
Speaker 2 (33:29):
That's true, can confirm?
Speaker 1 (33:31):
I like being an original Um, so I don't think I
would like willingly put myselfin a contest, but I have been
told that I look like a fewpeople.
Someone from my high schoolmessaged me like five years ago
like well after I finished highschool, to tell me specifically
that I look like Taraji P Henson.
Speaker 2 (33:49):
Houston.
Speaker 1 (33:50):
Houston.
Taraji P Houston.
Speaker 2 (33:53):
I don't know if there's a P in there no, I think
it.
Speaker 1 (33:55):
I think it is Taraji.
Taraji P Henson, yes.
Speaker 2 (34:01):
Henson, wow yeah.
Speaker 1 (34:05):
Specifically to say that I look like Taraji P Henson
.
And then someone messaged meand said that I look like
Chrissy Teigen, which sure I'lltake it.
Speaker 2 (34:19):
Maybe leave her off the list why she might be on the
Diddy list.
Speaker 1 (34:21):
Stop, don't say that.
Maybe leave her off the listwhy she might be on the Diddy
list.
Stop, don't say that.
Oops, sorry, okay, anyways.
Speaker 2 (34:26):
My favorite one that I get compared to is Mac Miller.
Speaker 1 (34:29):
Yeah.
Speaker 2 (34:29):
And I like being an original too.
But I mean, if you're going tocompare me to Mac Miller, sign
me up.
Speaker 1 (34:34):
Yeah.
Speaker 2 (34:34):
That guy's rest in peace.
But he was an amazing rapperbut also, like, known to be, a
really kind human.
Yeah, and like good friend.
Speaker 1 (34:43):
A good soul.
Every time you're in like theTikTok.
Every time you're in Arcade'sTikTok, people are like whoa,
does Mac Miller work there?
Speaker 2 (34:54):
And every time I take it as a massive compliment.
Speaker 1 (34:56):
Yeah, it is a compliment.
Speaker 2 (34:57):
Yeah, the other one that I don't like so much, and I
feel like I used to get thismore than now.
I don't like so much and I feellike I used to get this more
than now.
I don't know why, but peoplewould tell me I looked like Ryan
from the.
Speaker 1 (35:08):
Office, like the weird guy that was always dating
Kelly, you know.
Speaker 2 (35:13):
I've been told I sound like.
Speaker 1 (35:14):
Kelly.
So there you go, cute.
Is that a compliment?
Well, I'd play it up.
Speaker 2 (35:17):
sometimes you embellish it for sure.
So I'm not showing up toanyone's lookalike contest,
because the one that I would isno longer with us, but I think
you could show up at a Dora theExplorer lookalike contest and
probably win.
Speaker 1 (35:31):
I would for sure win that I actually dressed up as
Dora the Explorer many years ina row and and I would go out as
Dora the Explorer, like onHalloween, and people would be
like Dora, like people wouldtake pictures of me, people
would like I was Dora and I feellike I embodied her in a weird
way.
Speaker 2 (35:49):
Yeah, you understood the assignment.
Speaker 1 (35:50):
Yeah, I would for sure go to a Dora lookalike
class, but that's not quite thesame as what we're talking about
.
Like.
These are real celebrities, notlike fictional characters.
Speaker 2 (35:59):
I know I just had to get that in there.
Cool, I used to tell littlekids that I was dora I used to
tell you that my middle name wasdanger, and you believe me it's
true, yeah, that's.
You should tell everyone thatstory that was a party trick for
me, like in university, I don'tknow Like what story.
Speaker 1 (36:22):
Tell me why.
Speaker 2 (36:24):
Back in the days of like video rental places.
One time I went to a Rogersvideo to rent a I think it was a
video game, and when I went tothe counter to rent the game the
guy asked for my student cardor like, asked for my name or
whatever, and it was Mike Payne.
And he was like Mike Payne,that's such a sick name.
Can I make your middle nameDanger?
(36:45):
In the system I was like I didnot know why, but I was kind of
down with it.
So I said, sure.
So then from then on my Rogersmembership was Mike Danger Payne
.
And then eventually I had, inthat transition era from Hotmail
to Gmail, I decided to make myGmail Mike Danger Payne.
And then I would just alwaystell people when they asked my
(37:07):
middle name that my middle namewas Danger.
And everyone thought that waspretty sick.
Speaker 1 (37:12):
Everyone thought that was pretty sick.
Speaker 2 (37:14):
When I was older and not in university anymore, I met
you and I was feeling you and Iwas trying to use my party
trick on you and I told you mymiddle name was danger and you
just didn't really care butbelieved me and moved on.
Speaker 1 (37:27):
I was like, wow, that's so crazy that your middle
name's danger.
Speaker 2 (37:31):
Wow, cool, anyway, yeah, and so I didn't even
really have a chance to likecorrect it, and so I was just
kind of stuck in this lie thatmy middle name was danger, and
there's no like comedic relieffrom it or like satisfaction of
a response.
So then I just had to like Ifelt bad, so I had to just
confess that it wasn't true, andthen you just shamed me for it.
Speaker 1 (37:50):
You were like so remember that time I told you my
middle name was danger, I waslike yeah, and you were like
well, it's not Sorry.
You're like it's Todd.
I was like okay, why did yousay it was danger?
Speaker 2 (38:05):
Yeah, like, why wouldn't I believe you?
I'm like, why would you believesomeone's name is danger?
Speaker 1 (38:10):
Yeah, but like, why not believe you?
Like, that wasn't like a coolthing to say.
Anyways, that was the last timeyou ever lied to me, right?
Speaker 2 (38:18):
I've never lied since .
You learned your lesson.
Yeah, that was hard.
Speaker 1 (38:22):
I'm still recovering yeah, I'm glad you are do you
have anything else to say?
Speaker 2 (38:27):
um, I really enjoyed the NFL Buffalo game oh, we are
talking about football weweren't going to, but before we
started we were like, should wetalk about football?
And we were like we don'treally have anything noteworthy
to say so let's not force it.
Speaker 1 (38:40):
It was like it was cool to watch them play in snow
it was like they were playingright here in Calgary, alberta,
canada yeah, I just I feel likeBuffalo fans are built different
and Buffalo players like reallyembody that like spirit of
embracing the winter and thecold and, yeah, every time
there's a blizzard in Buffalobefore a game.
Speaker 2 (38:59):
it's a huge story because they ask fans to come
and do shifts of like clearingsnow from the seats and pay them
$20 an hour, but then there'sstill snow drifts by the time
people come to the game.
So, it's kind of like what wasthe point of that?
Speaker 1 (39:15):
Yeah, I love to see it.
Though, like I just think it'ssuch a cool flex to be like oh I
don't know, I just if, if Iwere a buffalo fan, like knowing
that that's such a big part oflike their culture as a team,
like you're almost likeembracing it, you're just like
hoping there's a blizzard forthe game part of the experience
and all the buffalo bills,players were playing like
(39:36):
sleeveless, like no long sleeves.
They just had their like shortsleeve t-shirt on and I feel
like that was like a flex.
Speaker 2 (39:42):
Yeah, they're just raw dogging the snow.
We're not afraid.
Speaker 1 (39:44):
They were like jumping in the snow, like
sliding, like embracing it tothe max, and I, just, I like
that spirit that's, I thinkmentally, that's where you're at
with winter.
It reminded me of you.
Maybe that's why I want to talkabout it.
Speaker 2 (39:57):
Maybe that's why yeah , you gotta just take winter
head on, and whenever there's ablizzard in Buffalo, you know
they're gonna win.
Speaker 1 (40:04):
Yeah, it's like good luck.
Speaker 2 (40:05):
Unless it's like against the Pittsburgh Steelers,
who can also handle winter.
Most of these other teams, likeMiami, mike McDaniel, just
shivering on the sideline, justcan't handle it.
Speaker 1 (40:18):
Can't cope.
Let's just take the L and getback.
Speaker 2 (40:20):
Tyree Kill can't even stay on his feet, just slipping
and falling on his butt every10 yards.
Speaker 1 (40:25):
I know it's amazing.
Speaker 2 (40:26):
Yeah.
Speaker 1 (40:27):
Yeah, anyways, that's all I wanted to say.
Speaker 2 (40:29):
Good weekend of football, for sure.
We're almost to the fantasyplayoffs.
We're getting into that zonewhere teams are starting to get
eliminated or out of contentionfor the NFL playoffs.
We've got lots to look forwardto like with the Christmas game
and the Beyonce halftime show.
All that kind of stuff.
So it's getting good.
Speaker 1 (40:47):
And then the Super Bowl.
Speaker 2 (40:48):
The plot is thickening.
Speaker 1 (40:49):
Yeah, into it.
Speaker 2 (40:50):
Well, thanks for watching.
Make sure you subscribe onYouTube.
Follow us on Instagram.
We also recently launchedTikTok, so you can find us there
if that's where you prefer tobe, we there if that's where you
prefer to be.
We also have versions of thison Apple and Spotify, so if you
like it there, leave us a review.
We want to hear from you, somake sure you send us a message.
Let us know what you're liking,what we need to stop talking
about when Mike thinks he'sfunny and he should just quit
(41:13):
and let Mitzi talk.
Any of those opinions or hottakes that you have, let us know
.
We won't take offense, butthat's about it for this week.
Speaker 1 (41:24):
We'll be back at you next week with episode 12.
See you later.
Do it.
Thank you, that was a nice one.
Speaker 2 (41:33):
I kept it soft this time.
Speaker 1 (41:35):
It wasn't that soft, it wasn't.
Speaker 2 (41:37):
I'm trying to find the sweet spot, because I could
really ring the alarm or I couldjust gently ring the alarm.
Speaker 1 (41:42):
I'm holding space for that gong.
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