March 17, 2025 • 51 mins
We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football?
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 03:40 – Decision fatigue: It’s real, let’s talk about it.
- 08:30 – Mitzi is making her 17-year-old self proud.
- 10:00 - Thing 1: NWSL signs a sponsorship deal with Alex Cooper’s Unwell Hydration.
- 13:50 – Can makeup brands and NWSL athlete relationships be authentic?
- 23:10 – Thing 2: Instagram is testing a new blend algorithm creating a shared feed for you and your friends.
- 36:30 – Is LinkedIn the hottest social media platform?
- 38:00 – Thing 3: X went down on the first day of NFL free agency causing chaos.
Show notes:
- The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:13):
Welcome to Big Things .
I'm Mitzi.
This is Mike.
Speaker 1 (00:16):
This is our show where we talk about the big
things we're watching inmarketing, social media, pop
culture and sports and we talkthrough the signals that we're
seeing that could influence thefuture of digital marketing.
Speaker 2 (00:26):
Yeah, today we're going to be talking about three
big things.
The first one is that UnwellHydration sponsors the NWSL,
instagram is testing a new blendalgorithm and X was down for
the first day of NFL free agency.
Speaker 1 (00:40):
Stressful.
Speaker 2 (00:41):
Was it.
Speaker 1 (00:41):
Yeah, I didn't know where to get all my updates.
Speaker 2 (00:44):
Is that like the only place?
Speaker 1 (00:46):
that's like the place for sure, and then it's funny
because it disperses from x toother places like reddit and
some of the like fantasy newsalert apps and stuff like that,
but x seems to be like groundzero for breaking news.
Speaker 2 (01:02):
I did hear or I did read that X is the number one
news on X's sports related news.
Speaker 1 (01:11):
I get all my sports stuff on Instagram.
There's tons of politics on Xtoo, but I think sports is what
keeps me there.
Speaker 2 (01:19):
I didn't realize I'd be talking about NFL so soon.
It's only been like two weeksoff.
Speaker 1 (01:25):
No what.
Speaker 2 (01:26):
It's only been like two weeks off.
No, what yeah.
Speaker 1 (01:27):
No, the Super Bowl was like Like six weeks.
Speaker 2 (01:30):
No, not six weeks, four weeks.
Speaker 1 (01:33):
I guess it hasn't been that long, you're right,
more than two, less than four.
Speaker 2 (01:38):
It's been like two weeks.
Speaker 1 (01:40):
Crazy.
It felt like.
Speaker 2 (01:41):
But you miss it, don't you?
Speaker 1 (01:42):
It felt like a whole season, a whole off season, no
we're not that close but yeah,it'll go in spurts, Like we have
free agency right now, and thenit'll quiet down after this
week and then late April is thedraft, so there'll be a bunch of
stuff around that and thenit'll be quiet for a bit during
the off season and then, like,training camp will start up and,
(02:04):
yeah, fantasy drafts will starthappening and things like that
yeah, I feel like this.
Speaker 2 (02:09):
This is like kind of we're kind of feeling that ramp
up too, because we have twosports clients this year, or
sports team clients, and nowit's kind of like really revving
up because the season startsfor both of them in April.
Speaker 1 (02:22):
Yeah, their seasons are like, are kind of during the
off season of some of theseother leagues, like the NFL and
the NBA, so it's crazy.
It'd be crazy.
Yeah, we're both tired today.
I feel like we got to bed alittle bit later last night and,
um, we're scrambling a littlebit more this morning but, yeah,
we're going to get through it.
(02:43):
That's the.
That's what life is like havinga podcast while you're running
an agency.
Speaker 2 (02:47):
Yeah, I think the thing that I'm experiencing is
decision fatigue.
I was listening to a MelRobbins podcast this morning and
she talks about decisionfatigue and like all the
decisions that you make theaverage person makes in a day
it's like 35,000 or something orsomething and if you she listed
these like five symptoms and ifyou feel one of the five, then
(03:08):
you're probably experiencingsorry, you're probably
experiencing decision fatigueand scientists say that it's
like an epidemic, like adecision fatigue.
Speaker 1 (03:18):
so because we're all trying to do way too much right.
Speaker 2 (03:21):
So some of the five symptoms which I like experience
all of them.
It's like all, yeah, it's likeprocrastination when you see
something you know you should doit, you just kind of don't do
it.
Avoidance when you are tryingto like do something that you
know that you like to do, likeit could be even like a social
thing, there's no reason toavoid doing it, except that it
(03:42):
involves you making decisions.
Speaker 1 (03:45):
I was literally just talking to Oliver about this
before the podcast, because wewere supposed to have a boys
wing night tonight and I was inmy head I was like maybe I just
shouldn't go because.
I have like too much on mybrain.
Speaker 2 (03:56):
Yeah.
Speaker 1 (03:57):
I just feel tired from what I'm processing.
But then he was like you got tostill do it Totally.
And then fatigue, fatigue,which is like you got to still
do it totally and then fatigue.
Speaker 2 (04:04):
Fatigue which is like obvious, like you're just tired
, or like you, you, or even likeavoidance is like, oh, if you
don't like wash the dishes andstuff, you're just like I'll do
it tomorrow, whatever.
Like that's all part ofdecision fatigue and I can't
remember what the other ones are, but I was like, yep, that's me
.
To every single one yeah so,anyways, I was listening to her
(04:25):
podcast and I really like MelRobbins, but wow, does she make
a meal out of her episodes.
Speaker 1 (04:30):
She's like Like it's a lot to digest.
Speaker 2 (04:32):
No, she, she just like, really like, spends a lot
of time gearing up for her likepoints.
So she's like here's your fivelike step no brainer evening
routine.
That's going to solve all yourproblems when it comes to
decision fatigue and it's goingto change the way that you wake
up in the morning and you'regoing to be able to handle a
(04:54):
very busy day.
So she'll be like that's whatthe episode's about, but then,
like, leading up to that, she'llreally like dance around
getting to those five points.
Speaker 1 (05:04):
That drives me nuts.
That's such a tactic.
Speaker 2 (05:07):
But I kind of respect it, because there's definitely
times where I show up to thispodcast where I'm like, okay,
this is the thing I want to talkabout.
Do I have a perfectly executedlike thing to say, like I'll get
there, but it's, I feel likeit's not just about saying the
one thing, cause that that'lltake 10 seconds.
Speaker 1 (05:29):
It's about saying all the things that lead up to the
one thing and that makes anepisode.
You know, yeah, but you cantell it's a tactic.
When they're kind of like,they're making it feel like
they're about to say the entiretime.
Speaker 2 (05:39):
I do feel like Mel Robbins is sincere, like she'll
say things like by the way, ifsomeone sent you this episode,
make sure you thank them.
It means that they care aboutyou.
It means that they want you towin.
It means like 20 differentthings.
You know and it's sincere, butyou know, like you're sitting
there listening to 20 things,that this one person feels about
(06:00):
you who might have sent youthis podcast.
Like it's still time beforeyou're leading up to the main
point.
So yeah, I feel like she's avery good podcaster nice, we
probably have some things tolearn rather than we do
criticizing the podcast I'venever listened to yeah, and
she'll also be like and, by theway, everything's backed by
science, in fact, research likeshe'll, it's like so many things
(06:22):
before the first thing you know, but Like making the argument
before you make the point.
Speaker 1 (06:27):
Yeah, yeah, that makes sense.
Well, I just want to say thatI've had decision fatigue before
and been stressed and had toomuch on my plate, and you've
been very gracious and you'vehelped me out a lot, so I'm here
for you this week.
Speaker 2 (06:40):
That's nice.
Speaker 1 (06:41):
I know that you feel the same thing and I'm here for
you yeah, one of the things onyour brain is you're speaking at
a university class later thisweek.
Speaker 2 (06:51):
That's exciting yeah, right now I'm like why did I
say yes?
Speaker 1 (06:55):
I always feel like that too.
Whenever I agree to like speakor teach at something, I'm like
it sounds so fun and glamorouswhen you're asked to do it and
then when you actually have toprepare for it, it's like how I
know and jury's out if I'll evenlike it Like I feel, like I'll
feel I'm glad, I'll be glad Idid it after I'm done it.
Speaker 2 (07:15):
But it's a lot of like pressure to do it and like
stress until it's done, you know.
Speaker 1 (07:22):
Yeah, so like, why do we do this?
I think it feels like pressureto you because you do a really
good job of everything you do.
Speaker 2 (07:28):
You're really Well, that's nice.
You put a lot into making surewhat you say and do is valuable,
so Well, I just want it to begood and it's fun, like I am
doing it.
It feels like it's in Edmontonwhere I grew up and I also like
couldn't get into U of A, like Ididn't have the grades to get
in.
So it feels like okay, like ifI'm invited to speak there at a
(07:49):
class, like I should do it justfor that, just full circle, just
to make my 17 year old selfproud.
So it's like not even about me,you know, it's about her huh
and your 17 year old listener.
Yeah, no, there's no onelistening.
Do we have any of those?
No, I don't know.
Speaker 1 (08:06):
We talk about a little bit of pop culture, so
maybe they have other options,if you are listening or watching
are 17 years old.
Just drop a comment or send usa DM, just so we know no they're
not listening.
Speaker 2 (08:17):
They've got other.
There's other pop culturethings to listen to than us.
Speaker 1 (08:25):
We're just some elder millennials.
Speaker 2 (08:26):
We're good for the people that you know need us
right now, but not the17-year-olds.
Speaker 1 (08:31):
Just millennial core.
Speaker 2 (08:32):
I wonder what 17-year-olds are doing right now
.
Speaker 1 (08:35):
I thought they were listening to this.
Actually, they're not listeningto this.
Speaker 2 (08:37):
Think about you know, our neighbor.
Speaker 1 (08:40):
Yeah, she's not listening to this, she's not
listening to this.
Legit.
Speaker 2 (08:45):
Yeah.
Speaker 1 (08:45):
She doesn't want to talk to me.
Speaker 2 (08:47):
No, oh for sure.
She barely talks to me, shebarely makes eye contact.
Yeah, that's true.
Speaker 1 (08:52):
She is driving her car.
She's more interested in ourdaughter than us, our
six-year-old.
Well, for the cash, she's ababysitter, so Right, fair yeah
sitter, so right, yeah, respectto her respect yeah, it's okay,
we don't need the 17 year oldslife is stressful a little bit,
but that's just reality and it'salso because we chose to record
on a Tuesday instead of aMonday and it's crazy how much
(09:13):
of a difference that makes.
But we're just figuring it allout like everybody else, we're
just getting through yeah youknow what, so is everyone yeah,
should we get through thing one?
Let's do it.
Okay, you take this one.
Speaker 2 (09:26):
Okay, the NWSL, which is the National Women's Soccer
League, has just signed asponsorship deal with Unwell
Hydration, which is a big deal.
They just signed a season longsponsorship with Alex Cooper's
new beverage brand, unwellHydration, bringing the Call Her
Daddy podcaster into theleague's efforts to reach
younger women, and Cooper willappear at games promote the
(09:49):
league as part of the deal,which costs Unwell Hydration
just over $3 million, accordingto a person familiar with its
terms.
That's such a funny descriptor.
Speaker 1 (09:59):
That's such a news pull quote.
Speaker 2 (10:01):
Totally.
It's the first partnership forthe brand since its introduction
as a brand last year, so I wasreally excited to see this.
I know that I've been on theshow.
I've clowned on a few likesponsorships and brands that
have been partnering withdifferent women's leagues, but I
do feel like this one's a goodfit, so that's why I wanted to
talk about it One, I mean thefirst one is like Alex Cooper,
(10:24):
who is the head of UnwellNetwork, the host of Call Her
Daddy, incredibly popular andsuccessful podcaster and
businesswoman.
She used to play Division Onesoccer in college, so she has a
history with the sport and she'stalked a lot about her
collegiate soccer career.
She's interviewed a lot of likeprofessional women's soccer
(10:45):
players on her show, so she'sdone a lot for the sport, um.
So that's why I feel like thisis really nice to see, because
it feels like a full circlemoment for her.
In the like announcement videoshe talked about like how much
her life changed when shestopped playing soccer and how
she's always known that shewould be back and involved with
soccer.
So I love to see it.
(11:06):
The other thing is it feels likeyou know, it's a drink, it's a
hydration drink.
It's supposed to be like kindof like an electrolyte drink
that's like multi-purpose andbranded for women, so it feels
like it's not a yucky likecategory.
Like.
The thing that I think hasreally like given me a bad taste
(11:26):
in my mouth is when I seemakeup brands or things like
that, where it's like kind ofcounterintuitive to the actual
thing they're promoting, whichis women's sport and performance
.
You know it's not so.
That's why I feel like thispartnership is amazing and it's
really cool to see.
The same goes like SerenaWilliams.
(11:47):
She made news I think it waslike a week ago or something
because she's now an investorfor the Toronto Tempo, which is
the women's basketball team inToronto.
It's brand new.
It's starting its first season,which makes so much sense.
Serena Williams is like theworld's number one athlete.
She's an incredible performer,she understands the business,
(12:11):
she knows what it takes forthese women to like advance in
their sport but also in life.
I also love that the WNBA islike one of the fastest growing
brands in the world, so shemakes sense for this partnership
.
She also has, like her husband,who's a very vocal advocate for
athletes for you know, morebroadcasting and visibility of
(12:31):
athletes.
He's the one who told us wherehe was, like a big signal for us
, where he talked about, likethe.
The thing that everyone's goingto be watching in the next few
years is sport, because it's soanti-AI, it's real, it's
authentic, it's like you can'tproduce it.
Like these things you can'tlike, manipulate and create.
(12:51):
So I just I love them.
Her being a part of you knowthe WNBA.
The other thing, as I wasreading an article about Unwell
Hydration, is that I saw thatElf Cosmetics is also going to
be a sponsor and it was reallyinteresting to see the way they
worded it.
(13:12):
In this article, which I thinkwas the Wall Street Journal,
they said the NWSL also signedElf Cosmetics another brand
popular among young women as apresenting partner of its annual
challenge cup.
So it's like listen, I get whythese makeup brands are getting
involved.
It's an opportunity to like,get in front of a bunch of women
(13:35):
.
It's their main market.
I just do feel like it's stillcounterintuitive to the thing
that they're sponsoring, whichwhich is performance and like.
Makeup, in my opinion, is like.
It's like sports should be theplace where you don't think
about that and like yes, you canwear it and yes, if you want to
, and you're excited, like aboutit and it's part of your
(13:57):
expression, cool, but it justlike.
I just don't like it being likea big brand experience because
there's women there, you know,when they're here to like watch
amazing, incredible athletesperform without the pressure of
looking or wearing makeup ordoing whatever they need to do
to like fit their prescribedversion of beauty, you know yeah
(14:22):
, that makes sense.
Speaker 1 (14:23):
I don't, I don't want to just play the devil's
advocate, but do you think that,like, at this level of um,
athlete, you know, like, you'renot just a, you're not just a
performer or like, or athlete,you're like a, you're a brand,
you're a holistic brand entity,you know, and I I kind of wonder
(14:45):
if, like, something like makeup, is part of an athlete, one
presenting themselves as like anaspect of their brand, but two
and you would know about thisbetter than me but potentially
make helping them to feel likethey're better prepared to
perform at the level that theyneed to perform at, because they
(15:05):
feel and look good.
You know, like I think even yeah, in men's soccer, for example,
like a lot of those guys havelike crazy tattoos and crazy
hair and like hair dye, and it'sa lot of.
Even like in football andbasketball, it's a lot of like
the tunnel walk and what they'rewearing and other forms of
presentation.
So what do you think about that?
Speaker 2 (15:26):
I think it's different because, yeah, I think
it's different because, like,there's definitely there's
beauty in like not maybe itwasn't the perfect word, but
there's like, there's somethingto like self-expression and like
, you know, putting on whatmakes you feel good, and I think
, but there's a differencebetween that and the business of
beauty, which is like, sure,maybe if you're like
(15:50):
romanticizing it, it's like awonderful thing to have products
that help you feel beautiful,but at the end of the day, these
are businesses that are tryingto make more revenue and they're
seeing that there's a lot ofwomen gathered for to watch
other women perform, and I justthink that it's like it's not
that simple.
Like I think that there may be,it makes sense for the business
(16:12):
, but I just don't know if itmakes sense for the sport to
like be backed by these makeupbrands, which feels like, like
knowing that, like I think Isaid this in a previous podcast
episode but like knowing thatthere's like girls watching the
sport and like the more thatWNBA advances, the more
opportunity it gives for othergirls to get into the sport.
(16:34):
I just think it's like a littlecounterintuitive to see that
like it's it's like Sephora'strying to get them in the door,
you know right.
So it's not impossible.
But I do think there's likesome great examples of like
really nice, natural, like umauthentic relationships between
makeup brands and athletes.
Like Ion Alana Manor whatevershe's like the rugby player that
(16:59):
won the gold medal.
She was like very popular.
She just blew up during theOlympics and she was on Dancing
with the Stars.
She's just like really havinglike a medium moment.
She's amazing, a great rolemodel for so many people and has
done so much to advance thesport of rugby.
And she has been known forwearing this, this like certain
um Maybelline lipstick and shewears it.
(17:22):
She's like she's like a badassathlete, like she's strong,
she's like athletic she's anincredible performer and then
she wears a red lipstick andthat's she wants to.
Like that she you can be allthese things, you know.
It's just like a, a small thingthat she does.
And then you see a lot of girlslike I saw a video of her doing
(17:42):
a walkout and they they get towalk out with, like younger
girls and a girl who flew to NewZealand to walk out with her or
to watch the game that she gotpicked to do a walkout.
She had the same exactMaybelline lipstick because she
saw her wear it.
So I feel like there's, likeyou know, nice partnerships like
that.
I've also seen Maybelline'sactually doing a pretty good job
(18:04):
.
Now that I'm talking about it, Isaw a video of this like older
marathon runner, she's like inher late sixties I think, where
she just looked like an olderwoman and her kids, like who are
adults, were cheering her onrunning the New York City
Marathon, which is a marathonyou need to qualify for, and she
(18:26):
they found her.
They're like yelling for her.
They're like, mom, mom, you'redoing it and she like the first
thing she says.
She's like look at my lipstick,it's Maybelline and sheine, and
she hasn't moved at all and itwas so cute because like that to
me, feels like authentic andreal.
It's not like trying to make abusiness and capitalize on these
like women, you know, it's likea natural, like integration to
(18:49):
these athletes lives, right, youknow, I don't know, there's's
like it's hard to force.
Right and it's hard to like.
Like put two words.
What's the line?
It just there's one there.
Speaker 1 (19:02):
Right, yeah, that makes sense.
Well, I think the the unwellhydration partnership seems
pretty cool.
Also, when I was reading aboutit, alex was talking about how a
lot of people perceive I alsowhen I was reading about it,
alex was talking about how a lotof people perceive Gen Z as not
wanting to participate in likelive experiences and just
wanting to be at home on theirphones.
And she's like that's just notthe case, like we just want to
(19:29):
feel like there's an incentivefor us to be there and that will
feel included and welcomed partof what the reason she's
excited about this partnershipis she wants.
She feels that the NWSL um is aplace that Gen Z can feel
welcomed and excited toparticipate in, and she's also
proven that she's good atgetting people to offline events
like through some of herspeaking tours and things.
Speaker 2 (19:50):
And she throws parties at college campuses.
Speaker 1 (19:53):
Yeah, and she um has had athletes on her show like
female athletes and it soundslike the viewership around those
have kind of proven thatthere's a Gen Z audience thirsty
for more of that type ofcontent.
So when we're talking about theidea of like something that
feels really natural and alignedand like kind of props up the
(20:13):
type of experience that thissport should be, it seems like
this partnership is doing thattotally.
Speaker 2 (20:19):
Another interesting thing that I found from that
article, too, is that theyinterviewed the commissioner of
the nwsl and they said the bigstrategy for the league is to
sell tickets to game bypromoting the stadium atmosphere
as more welcoming to youngfemale fans than other male
dominated sports events, which Ithink is like so smart and I'm
excited to see more contentaround that.
(20:41):
I know we've seen, like the NFLgames, for example, there's so
much content about, like goingto an NFL stadium watching a
game as a woman and getting likebooed because you're wearing
the wrong Jersey or just likefeeling unsafe and things like
that, so I'm excited to see themlike do more around that.
Like what does that look like?
You know?
Speaker 1 (21:01):
Yeah, yeah for sure.
Do you think like how do youanticipate that might look like?
Is that through like creatorslike Alex Cooper, or is it just
through like the organic growthof female viewership around
female sports?
Speaker 2 (21:21):
I imagine that they're going to see like games
look so fun, like it could bethrough content, it could be
through influencers.
It's going to be less.
I think, from what I read, it'sgoing to be less about the
viewerships on people, of peoplewatching the games at home, but
more so like you need to be inthe stands to see this live, you
(21:42):
know.
So, whatever that looks likeand and making that experience
amazing and and safe and fun.
You know, whatever they'regoing to do with that like.
Speaker 1 (21:51):
I think that could be an opportunity for more brands
to participate in even likepre-game stuff, like I wonder
what that would look likebecause even like the football
example, like tailgating- that'slike a pretty families go to it
, but it's a pretty like maledominated kind of experience
where, like people are jumpingthrough tables and like
barbecuing and right, drinking abunch of beer, you know.
(22:12):
So I'm curious to see what kindof like pre-game experience can
be crafted around a youngerfemale demo.
Speaker 2 (22:19):
I do feel like the NFL has some work to do there
yeah which I hope they do moreof that too yeah, for sure we
get into the next one yeah thingtoo.
Speaker 1 (22:28):
Instagram is testing new blend feature to share reels
with friends.
So Instagram is live testing anew feature called blend, which
creates a private feed forrecommended reels with friends.
So Instagram is live testing anew feature called Blend, which
creates a private feed forrecommended reels for you and a
friend.
You can think of it like acombined algorithm that creates
similar to Spotify Blendplaylists, but for Instagram
Reels instead.
Speaker 2 (22:48):
I've never heard of Spotify Blend playlists.
Speaker 1 (22:50):
Yeah, me neither, but apparently it's like a type of
playlist that you can share withyour friends.
That's kind of like a mix ofyour interests, cute, or maybe
with your spouse or somethinglike that.
I met a spokesperson toldMashable in an emailed statement
that the platform is testingthe ability to opt in to a new
Reels experience where you canblend suggested Reels between
(23:11):
friends in a DM chat.
They didn't give anyinformation about the timeline,
but said that they're testingwith a small group of people to
start and they'll roll it outfrom there.
So, basically, rather thansending reels to each other,
which has become the most commonform of interaction we've heard
most area and other people talkabout that consistently over
the last year but how the chatis kind of where all the
(23:31):
activity is happening Um blendis going to show you all of the
reels that you and your friendwould be shown individually
within a single stream, or, ifyou want to do this, instead
it'll show you reels based onyour specific chat.
So it kind of gives you.
There's a screenshot that showedkind of the options that you
have and those were the two mainthings where it was either you
(23:52):
get a stream of what your friendwould be seeing based on their
interests, or a stream based onyour collective, what you've
shared collectively in your DMthread, which I think the second
one sounds more interestingLike.
I don't really have any reasonto tune into your personal
algorithm and see all thecontent that you would see, but
(24:12):
I think it makes sense for me tosee the more content based on
what we're sending to each otherIf we're like like engaging in
that way.
You know it feels like more ofa temporary thing.
I'd want to tap into at certaintimes.
Speaker 2 (24:25):
Yeah.
Speaker 1 (24:26):
Or if you're you got a long distance friend, you know
like your best friend fromgrowing up, and you're, it's the
evening and you've put yourkids down to bed already and
you're kind of just sendingfunny stuff back and forth as
you're doom scrolling.
You know that's a funopportunity to tap into a shared
algorithm, but it's notnecessarily something that you'd
want all the time right um.
(24:48):
So all in all, it's an effort tomaximize sharing behavior and
kind of amplify this movetowards dm activity, rather than
trying to still pull people outof the chat and on into comment
sections and leverage thepopularity of reels by
formalizing a shared experienceapproach, which also I think was
interesting because it tapsinto a trend that we've been
talking about, which is thatpeople want shared moments, um,
(25:11):
so it kind of gives people abetter opportunity to
intentionally create thosetogether, rather than just
waiting for the right thing toshow up in your own personal
algorithm.
I wanted to like, first off,this story is interesting, and I
think it's it might be like oneof the first times that Meta is
actually giving us somethingthat we actually want or need,
(25:34):
but I thought it was fun timingbecause last week on the show we
were talking about ideas verysimilar to this, like the idea
to be able to like togglebetween different kinds of
algorithms, maybe not unlimitedones, but two or three different
types One, obviously, that'slike your personal interests and
based on your browsing umhabits, but then others too
based on what's what you'redoing in the DMS with certain
(25:55):
groups of friends, and so it wasjust really fun that it showed
up this week for us as a newstory, as something, a new
feature that they're testingright after we talked about it.
Speaker 2 (26:05):
I'm hoping they give you some credit, cause it was
literally like you're.
You're like what if they didthis?
And this is literally whatthey're doing.
Speaker 1 (26:12):
Yeah, I mean, I feel like it's been in the cooker for
longer but it was just funnytiming, because we talked about
it last week just kind ofimpromptu.
Speaker 2 (26:18):
But yeah, yeah, I'm still like unsure if I'd like
this.
I'm like back and forth,because I just don't need like.
Yes, it's fine to like sendeach other dms about stuff, but
doesn't that, if you're, if yousee a piece of content and you
send it to someone, doesn't thatsignal to the algorithm that
that's more of the stuff youwant already?
So why do you need to gosomewhere else to get more of
(26:40):
that content when your your ownalgorithm should already start
feeding you some of that?
Speaker 1 (26:45):
My perception is that you sending something to a
friend doesn't necessarily havea major impact on your personal
algorithm, because that mightsignal to meta that that's in
content that your friend'sinterested in you know, so I
think my perception is eitherthat that's the case already or
maybe they're changing.
Speaker 2 (27:03):
They're going to make changes for that to be more the
case, and then you have theoption to have an algorithm
algorithm based on that contentor maybe they're getting a lot
of people complaining about itlike they're like, they're like,
they're like me, they're likehey, I saw this.
Like people are starting tolike send stuff to friends or
spouses about something thatthey know they're interested in,
but then it changes theiralgorithm too much.
Speaker 1 (27:24):
Now they're less interested in their algorithm
because of that, so thatdiscourages people sending
things to each other becausethey don't want it to influence
their algorithm yeah.
Maybe yeah, Cause if you justlove dog content and so I send
you dog content whenever I seeit, then I just inevitably end
up seeing way more dog content.
That.
Speaker 2 (27:41):
I'm not interested in Dog is a terrible example
because that could never be me.
But yeah, yeah, beyonce content.
Speaker 1 (27:45):
Yeah, yeah, totally, I don't need more Beyonce
content in my algorithm, but Iknow you like it, so I'm sending
it to you.
Speaker 2 (28:00):
Yeah, yeah, so maybe they're trying to like organize
and like separate the two.
Yeah, I think we need to askourselves an important question
At what point is it too muchalgorithm Like?
At what point is like, is yourwhole social media experience
like algorithm dependent?
Like it just feels like, itjust doesn't feel very.
It feels like we're losing theplot, you know Cause.
Then it makes me think that,okay, say your goal, like, for
(28:21):
us as social media marketers,our goal is to build more
engagement, awareness, um, likecredibility to our clients and
like you measure that throughthe way people engage with
social content and impressionsand all that or whatever.
But then it feels like, ok,like it's kind of a luck of the
(28:41):
draw, like followers don't countanymore, people aren't really
looking at you know how do youlike get to that?
It's kind of like, it's like abit harder, besides having great
compelling content.
But like, the stuff that getsshared isn't always great
compelling content and sometimeslike, like, like clickbaity
(29:04):
things or things that like makeyou want to like get in the
comment.
It's not like valuable.
Maybe I'm just getting jaded.
Speaker 1 (29:13):
No, I think everything you're saying is true
.
Maybe I'm just getting jaded.
No, I think everything you'resaying is true, I think.
But I think we're past thepoint of no return with
algorithms Like it is that waybecause social media isn't a
it's like an attention economyyou know.
So, whether it's clickbait orvaluable content, um, for one
reason or another, people arepaying attention to it and
that's the thing that's that'scausing your content to be
(29:35):
served to more people.
So, what you mentioned asyou're talking like the, do
followers matter anymore?
I feel like they matter lessthan ever.
We've already, we already seethat on some platforms more than
others, like Facebook, forexample Um, because, like,
they've really deprioritizedfollowers there.
But I feel like that may justbe like an early signal about
(29:56):
other social platforms too, andTikTok as well.
Like you can grow yourfollowing, but that doesn't even
mean that those followers aregoing to see your content.
Speaker 2 (30:04):
Yeah.
Speaker 1 (30:04):
It's algorithm based, so I think ideally, people read
that, as I need to createreally valuable compelling
content.
We know that there's stillgoing to be clickbait kind of
like like um, engagement,farming content, but I think
more and more people are alsohaving a like a negative
(30:25):
reaction to that kind of stuff.
I see it especially on threadslike people troll each other so
much in threads, comments oflike this was obviously an
engagement farming tactic, youknow?
Um?
So just like how people arestarting to react towards
content that they perceive to beAI produced, in the same way I
think people are reactingnegatively towards clickbait and
(30:46):
engagement farming content aswell.
So, hopefully there's just anorganic move towards.
We all just value valuable,interesting content that's
obviously got a lot of intentionbehind it, or humor, or like
something that we want, and thenthe algorithms can be at least
as good as they can be yeah.
Speaker 2 (31:05):
My question is, though like how much of that
kind of content do maybe I'llask myself, do I engage with?
Like I like thoughtful,intentional, like the stuff that
I'm like sending people.
It's like newsy or shocking orfunny, you know so it's just
like what an interesting placewe're in, where it's the
(31:27):
strategies for getting people todo anything with your content
is like watch it the bareminimum.
Speaker 1 (31:35):
It's like it's tough yeah, I think when you're
talking about sending content toother people, often it's like
shocking or funny, um.
But I think when you thinkabout saving content, usually
that's valuable, like I'm gonna.
I want to revisit this later,whether it's like a longer piece
of content that I need to watchor read or something that I
(31:55):
want to glean something from, ora resource that I can use.
So there is that side of it aswell, but I think it's like off
the cuff.
I feel like it is telling usthat it's more about quality
content over quantity, like isit though.
I think so.
Speaker 2 (32:13):
I don't know.
Speaker 1 (32:14):
Cause you even see the people that are posting like
two or three times a day andengagement isn't high.
Speaker 2 (32:18):
No for sure, but I don't know if it's all quality.
Speaker 1 (32:23):
Well, it's not, but I'm wondering if that means that
brands should lean into qualityover quantity, like instead of
posting every day.
Speaker 2 (32:29):
The only thing that sucks about that is like it's
you get one shot in the dark forit.
You know.
Speaker 1 (32:34):
But you also then get to like allocate more resources
to each individual piece ofcontent.
Speaker 2 (32:40):
Yeah, one shot in the dark additional resources, and
then what if it flops?
That's the thing that sucks,that's the risk.
Speaker 1 (32:47):
But the content that you're posting two or three
times a day could be floppingtoo, and you're just like
running, but it's less effort.
You're sprinting to keep upwith that pace.
Totally, yeah, Like I saw, KidSuper and Puma just did a collab
and they did to promote thecollab.
They did basically like a shortTV series made for social
(33:07):
around Kid Super interns.
And it was kind of funny butalso really cool and visually
interesting and that did reallywell and it was like a unique
way to approach a brand collab.
Speaker 2 (33:19):
Right.
Speaker 1 (33:20):
And you know that's something that only had a few
pieces of content to like makeup the whole.
But it had a great moment todrop the collab rather than
feeling like they needed tochurn out a ton of content.
That was like shocking or justlike every other brand collab,
like cool models wearing theshoes or whatever.
Speaker 2 (33:38):
Yeah, totally I think .
I think the key is to be funnyif you can.
Speaker 1 (33:43):
Funny or like creative.
Speaker 2 (33:46):
Not sure about creative though.
Speaker 1 (33:48):
I see um one account that I really like Outlander
magazine.
They post a lot of contentabout interesting up and coming
brands and I feel like the levelof creativity and like
attention to detail in thecontent that those brands are
sharing is what's getting it,getting them attention.
They're not necessarily funny.
Speaker 2 (34:06):
Yeah, it's interesting, though, cause I
feel like I see a lot of likereally incredibly creative
people not getting attention tolike for sure, creativity is an
important part of you know,building a brand that actually
has like something to it, notjust getting a few eyeballs on
you and then it's like fleetingright you know, I think the
(34:27):
scourge of the creative, though,is that they struggle to be
(34:49):
consistent, oh for sure.
Just building a business forthemselves that doesn't suit
everyone, that doesn't suitcreators who they're profiting
off of, and it just feels likethey're asking so much of people
and you know, whether it'screators, whether it's marketers
, whether it's brand, they'reasking so much of people to get
content seen and that's sofrustrating, like and it's you
(35:14):
know it can be a really powerfultool and that's why we do the
work that we do, but it justfeels like a platform that gives
you not much back.
Speaker 1 (35:24):
Takes and takes and takes.
Speaker 2 (35:25):
Exactly.
Speaker 1 (35:26):
Okay, so I agree with you there.
So maybe it's less of likeanswering this question about
like what's the right metaalgorithm, and maybe we need to
zoom out and say maybe we allneed to move off of meta yeah so
where should we go?
Linkedin linkedin.
Speaker 2 (35:42):
There's potential there, it's just kind of cringy
potential apparently 99 ofpeople on linkedin don't post,
so to be a one percent thoughtleader, all you need to do is
post I think I was seeing somecontent from some sub stack
creators about LinkedIn.
Speaker 1 (35:57):
Leah Haberman was one of them, but there's a couple
others talking about howLinkedIn has changed
significantly and it's um.
Video is like the content typethat's performing really well
right now, but people stillperceive LinkedIn to be what it
was before.
So, adopters of LinkedIn rightnow are still early adopters,
(36:19):
but many of these kind of likecreator thought leaders are
pointing towards that platformas like the kind of algorithm
that we're all asking for, thekind of cringe, like
professional content that italways has been in the past, to
more of the type of place thatwe're all trying to get from x
(36:40):
or what it used to be, orthreads, or blue sky or places
like that, and even instagramand tiktok, now that it's also a
platform that supports videoreally well yeah so another one
that I think is interesting ispinterest, but of course the one
that we talk about the most isYouTube.
Speaker 2 (36:56):
Yeah, youtube, that's a place.
Speaker 1 (36:58):
Yeah, so maybe just think about the type of content
that is natural for you to share, that you're excited about, and
ask yourself out of those three, like LinkedIn and Pinterest,
and YouTube and even Substack.
I think that's a big area ofopportunity.
Which one should you try?
Speaker 2 (37:16):
For sure, all three.
Speaker 1 (37:18):
Yeah.
Speaker 2 (37:19):
If you have the space and the bandwidth.
Okay, let's talk about thingthree.
I can kick you off, but you cantake it from there.
Speaker 1 (37:25):
Tee me up.
Speaker 2 (37:26):
Okay, so X is down on the first day of the NFL free
agency.
Nfl free agency frenzy startedthis week, monday, the 10th.
I love that you have the timeAt 12 p frenzy started this week
, Monday, the 10th.
Speaker 1 (37:38):
I love that you have the time at 12 PM Eastern
standard time.
Speaker 2 (37:40):
Well, it was just the time was relevant because X
went down.
Speaker 1 (37:41):
Okay, got it.
So it went down first at like,I think, 6 AM in the morning and
then again at 2 PM.
So it was like right, as thingswere heating up towards the
start of free agency, it wasdown, which caused chaos.
Speaker 2 (37:52):
Okay, but why like?
Why is that?
Chaotic, because, because maybelike free agency, first of all,
is when a bunch of playerswhose contracts are up or soon
to be up are available yeah, andbefore this period, teams
aren't allowed to like legallynegotiate with free agents.
(38:15):
Okay.
Speaker 1 (38:22):
So the teams have to wait until this moment to be
able to formally negotiate andmake offers to free agent
players Got it.
So that's why it all starts tohappen at once and there's also
a bit of a rush, because allthese teams want the best
players and there's there's acertain group of players that
are higher quality or highertier than others, and all of
these teams have needs that theyneed to fill, and they only
have so many draft picks for thedraft, and they only have so
(38:42):
much money, right, isn't there asalary cap?
There's salary cap, and thenthere's also they only have so
many draft picks.
Speaker 2 (38:47):
Right.
Speaker 1 (38:48):
So they have to figure out how do we fill all
the gaps we have in our teambetween free agent signings and
also the NFL draft.
Speaker 2 (38:55):
Right, and drafts are also kind of like if you're
lucky to get that person, butyou kind of everyone kind of
knows who's going to be a firstround draft pick.
Speaker 1 (39:03):
Yeah, because the NFL combines happened already and,
like every NFL team, has scoutsthat are watching college games.
They're even watching highschool games, going to class
with them so well ahead of ofplayers entering the draft Teams
know like what kind of caliberor what players that they have
their eyes on.
Speaker 2 (39:21):
Yeah.
Speaker 1 (39:21):
And then, based on the team's draft position, which
draft picks they have in eachround, then they kind of have a
sense of which players willlikely be available there, so
they got a plan, yeah.
Yeah, but then they only haveso many picks.
So maybe a team has four orfive picks in a draft.
Some might have more, somemight have less.
They might have a dozenpositions that they need to fill
(39:43):
to feel excited or confidentabout their team heading into
training camp.
Speaker 2 (39:46):
And by training camp.
Speaker 1 (39:47):
It's almost too late.
You can still be making tradesor signing players off waivers,
but those are lower caliberplayers on waivers.
Speaker 2 (39:57):
Like, all the good people are taken.
Speaker 1 (39:59):
Yeah, and you want your team to especially players
that are going to contribute inthe season.
They need to be part oftraining camp.
So if they're, missing part oftraining camp before they join.
It's almost too late.
Team culture yeah, and alsopreparation, like learning the
playbook and everything.
Speaker 2 (40:13):
Is it in the NFL's interest for X to be down during
the first day?
No, just curious.
Speaker 1 (40:18):
No, because it's not just fans that are paying
attention to these updates thatare happening in real time.
It's the players' agents thatare looking for these updates
and it's also front office staffof these teams that are trying
to make free agent signings.
But sometimes they'll see on Xthat a player that they're
talking to signed with anotherteam before they hear it from
(40:40):
the agent or the player.
So, like it's, that informationis crucial and we're getting it
at at the speed of like thesedeals actually going down so how
are they getting thatinformation on x?
Speaker 2 (40:50):
like someone's just leaking it?
Speaker 1 (40:53):
yeah, it's like as soon as like, there's a verbal
agreement between an agent and aand, like a GM of a team, even
before there might be ink onpaper, they're texting insiders
being like the deal's done.
Speaker 2 (41:05):
Got it.
Yeah, that's I feel like inanother life.
It'd be fun to like work inthat side of the business.
Speaker 1 (41:11):
It'd be fun but it'd be very stressful.
Like you see, some of these NFLinsiders and they're like glued
to their phones constantly.
They're traveling all the time.
They if something happens at 3am, they're getting a text next
to their bed and they have toget up and like, make it happen
so they retain their relevanceright, yeah so that's why it
mattered that x was down, um,and because of that, a lot of
(41:34):
these insiders were basicallytelling their audiences like
we're going to be posting onthreads and instagram today.
Speaker 2 (41:41):
So I mean meta so maybe it's in meta's best
interest incentivized and elonposted that they were on.
Speaker 1 (41:49):
The reason of the outage was because of cyber
attacks on x's servers.
So he was like it could be alike sophisticated hacker group.
It could be a sophisticatedhacker group, it could be a
country.
He was like we're still tryingto figure out what the
intentions were and who's behindit.
Speaker 2 (42:03):
Crazy.
Speaker 1 (42:04):
But it went down early in the morning.
Then they were back up againand then it went down again
early afternoon.
Speaker 2 (42:10):
So someone's up to something.
Speaker 1 (42:13):
Yeah, someone's up to something.
I feel like it's more of like apolitically motivated thing,
likely, but who's to sayinteresting.
So all of us got our updates onInstagram and threads.
I was mostly using threads justbecause I feel like the type of
the type of information isbetter just like quick text
updates than like having likethe perfect Instagram photo for
(42:35):
this new signing you know, Um,also, some of the insiders are
specifically with ESPN and theyuse the opportunity to push the
ESPN app as the place to gettheir breaking news updates.
Um, but obviously that's wellnot.
Obviously.
I perceived that to be a paidplatform, but maybe there's a
(42:56):
free option.
Anyways, there's some reallynotable moves already yesterday
that had me on my fantasyfootball apps trying to figure
out do I have any of these guys?
Do I need to pick any freeagents up before?
Speaker 2 (43:11):
other people do.
Okay, so you're payingattention to this for your
fantasy league.
Speaker 1 (43:15):
Partially.
Yeah, I'm bought in because Iwant to see my actual like team
that I cheer for get betterplayers, but I also um leading
up to the nfl draft, I want tomake sure that I have the best
players available.
Speaker 2 (43:28):
Um, so free agency is relevant for that, so you're in
it to win in this season yeah,every season play to win.
You know me that, even boardgames with our six year old.
Yeah, that's true, you are init to win it.
Speaker 1 (43:40):
Okay, so tell me about some notable moves sam
darnold, who had a kind ofbounce back season last year
with the minnesota vikings, umsigned with the seahawks who had
just traded away theirquarterback geno sm Smith, to
the Raiders Does.
Speaker 2 (43:55):
Sam Darnold is a quarterback.
Speaker 1 (43:57):
He's a quarterback.
He was originally drafted inthe first round to the New York
Jets and had a couple brutalyears at the Jets.
Man, not entirely his fault.
Like it was a bad coachingstaff.
Speaker 2 (44:08):
That's what everyone says about the Jets.
They're always looking forsomeone to blame.
Speaker 1 (44:11):
Yeah, they are all to blame.
And then he went to thepanthers and he didn't do very
well there, um.
And then he eventually ended upwith the vikings and had a
great season, um.
But then they had the vikingshad drafted a rookie quarterback
last year, so they're viewingthat rookie as their future so
(44:32):
they let sam go and he signedwith the seahawks to replace
geno smith for 100.5 milliondollars over three years over
three years which is a lot.
Speaker 2 (44:41):
It's not as much as like the top quarterbacks, like
josh allen just signed for, Ithink, 250 million wow I think
no going to it might have beenmore getting a deal for 100
million million when you're notthat good like that's amazing.
Speaker 1 (44:59):
Yeah, but there's only 32 teams in the league and
there's only one startingquarterback on each team, you
know, compared to like three orfour starting wide receivers and
a couple running backs andwhatever eight offensive linemen
or whatever it is you know.
So it's the position that's inhighest demand.
So even if you're not elite asa quarterback, like in the top
(45:20):
five or top 10, if you're in thetop 32 you're getting
reasonable money because you'reyou're starting it on a team so
100 million.
For sammy justin fields, who hasa similar story.
He was drafted to the bears andplayed a couple seasons there
with mixed results, but thenthey drafted a new quarterback.
He went to the steelers lastyear he's also a quarterback did
(45:40):
pretty well, then got replacedby russell wilson for the second
half of the season.
Speaker 2 (45:44):
He just signed with the jets hey, that could be my
team this year two years 40million dollars.
Speaker 1 (45:50):
So that's his opportunity to kind of have what
the kind of season that samdarnold had last year with the
Vikings.
It's kind of a prove-it season,and if he does well, then he'll
get much more than $40 million.
Speaker 2 (46:01):
It's funny that they only signed two years.
The Jets are so like triggershy because they signed Aaron
Rodgers for one year and he likefirst play first game, just
like.
Speaker 1 (46:13):
He was signed for two .
Speaker 2 (46:14):
He was signed for two .
Speaker 1 (46:15):
Yeah, because remember he missed a whole
season with his Achilles injury.
Speaker 2 (46:17):
No, I thought it was like he missed that whole season
.
Would he stay on for a second,because I thought he only signed
one.
Speaker 1 (46:23):
Oh, you might be right.
Speaker 2 (46:24):
I think I'm right.
Speaker 1 (46:26):
You were pretty close to that story.
Speaker 2 (46:27):
I was very close to it.
Speaker 1 (46:29):
And then Mike Holtz got Daniel Jones.
He's similar he was with theGiants, had mixed results over a
few years, was supposed to begood.
They paid him a lot of moneybut then he ended up not doing
that well, so they released him.
Now he's with the Colts tocompete with Anthony Richardson,
their young quarterback, andI'm not super hopeful about that
(46:51):
.
But it could be worse.
We could have aaron rogerstotally davante adams star wide
receiver, who's getting kind ofold at this point.
He went to the rams.
Naji harris went from thesteelers to the chargers.
He's a running back.
Javante williams, anotherrunning back, went to dallas
cowboys and your boy, kyleuschuk, got released by the
49ers huge news.
Speaker 2 (47:12):
My instagram was all blown up because kyle uschek,
husband of kristen uschek,founder of off-brand brand and
just amazing designer, herhusband got released from the
49ers.
Who was like, who was theresince like 2017 or something?
Yeah, he's been a 49ers stapleand it officially breaks up my
(47:34):
two favorite wags likefriendship in the NFL, which is
Claire Kittle and KristenJuszczyk.
So now that, like theirhusbands, aren't on the team,
well, it's just well on the sameteam, on the team still.
Speaker 1 (47:48):
Yeah, george.
Kittle's still on the team, butthey're not on the same team
anymore yeah it's just so sadyeah, the 49ers are really
dismantling the whole team yeah,they haven't even reached an
agreement with Brock Purdy yet,so if they don't he could go to
another team because hiscontract's up as long as what's
his face.
Christian.
Speaker 2 (48:08):
McCaffrey's still there.
Speaker 1 (48:10):
I mean, he's getting old too and he's had injuries,
so he could have a bounce backyear.
But he could have anotherdisappointing year where he just
plays a few games and otherwisehe's on injured reserve right.
Speaker 2 (48:20):
I'd be remiss to not mention that.
We do know that.
Uh, travis Kelsey is going tobe coming back for another year.
There's a lot of rumors that hemight be retiring after his
last year.
But you know you can't go downa loser like I think.
He has one more Super Bowl inhim in him and then he'll retire
49ers are going down as losers.
Speaker 1 (48:38):
They got so close to the Super Bowl twice in the last
few years and because ofinjuries and stuff and a variety
of factors, they just didn'tget it done and now they're just
tearing the team apart.
Speaker 2 (48:49):
So who's going to be my team?
Not to make it about me, but itmight be the Jets.
Speaker 1 (48:56):
I think it should.
If the 49ers sign Brock Purdy,I think you should stick with
them, but if he also walks, Idon't know.
Speaker 2 (49:03):
I'm like really sad about Christian Juszczyk not
being there.
Speaker 1 (49:07):
Yeah, that's tough.
Speaker 2 (49:08):
So it might change.
Speaker 1 (49:09):
You mean a Chiefs fan .
Speaker 2 (49:10):
Everything.
No, I can't be a Chiefs fan.
I don't like.
I only like Travis Kelsey.
I only like Jason Kelsey, buthe's not even playing.
I know he's my favorite player.
Speaker 1 (49:19):
You're just a fan of ESPN now, not even a specific
team.
Speaker 2 (49:22):
No, I mean, I do like Russell Wilson and I think he's
a good dad, so I could cheerfor his team.
Speaker 1 (49:28):
We don't know what his team's going to be yet
either.
Speaker 2 (49:30):
Right, so we'll see.
Right now, the rumor is thatAaron Rodgers is going to sign
with the Steelers.
I can't be going on that trainagain, like Aaron Rodgers did us
so dirty.
Speaker 1 (49:44):
It might be the Jets.
Speaker 2 (49:45):
It might be the Jets.
Speaker 1 (49:46):
Aaron Glenn.
Now they signed Justin Fields,a young, like likable
quarterback.
Who's his girlfriend?
Speaker 2 (49:51):
Is he dating anyone?
Speaker 1 (49:53):
Probably.
I don't know, check it out.
Yeah, check it out, get back tous, okay, anything else you
want to say about football um,you know, it feels a little soon
to be talking about it yeah,but I'll try to ease off on the
football content unless there'sreally something notable like
this to talk about cool so pinin nfl until the NFL draft.
Speaker 2 (50:15):
Nice.
I will keep you posted on whoI'm going to be cheering for
this season.
Speaker 1 (50:19):
Okay, She'll get back to us.
Well, thanks everyone forwatching.
Make sure you check out thevideo version of this on YouTube
.
It's pretty awesome.
Shout out to Oliver and theteam for producing a great video
episode.
But you can keep listening tous on Apple and Spotify and all
those other places If you reallyjust prefer to have us in your
ears.
Make sure you follow onInstagram and Tik TOK, drop a
(50:43):
like or a comment, send us a DM.
Let us know what you like, whatyou don't like.
Maybe we can share an algorithmtogether with this blend
feature, but other than that,we'll catch you next week.
Thanks for riding with us.
Speaker 2 (50:55):
See you later.
Should I slap the gong?
Speaker 1 (50:58):
Slap the gong.
Oh, it's not the right way, oh,no.
Speaker 2 (51:04):
That's such a weird way to say it.
Slap the gong.
Speaker 1 (51:08):
I feel like I say it like that every time no, you
don't.
Speaker 2 (51:10):
Sometimes you're like slap the gong, Hit the gong.
Speaker 1 (51:13):
No.
Speaker 2 (51:16):
Ring.
Hit the gong, no Ring the alarm.
How should?
Speaker 1 (51:18):
I say it Slap the gong is weird Dong the gong.
No, no, no.
Welcome to Big Things .
I'm Mitzi.
This is Mike.
Speaker 1 (00:16):
This is our show where we talk about the big
things we're watching inmarketing, social media, pop
culture and sports and we talkthrough the signals that we're
seeing that could influence thefuture of digital marketing.
Speaker 2 (00:26):
Yeah, today we're going to be talking about three
big things.
The first one is that UnwellHydration sponsors the NWSL,
instagram is testing a new blendalgorithm and X was down for
the first day of NFL free agency.
Speaker 1 (00:40):
Stressful.
Speaker 2 (00:41):
Was it.
Speaker 1 (00:41):
Yeah, I didn't know where to get all my updates.
Speaker 2 (00:44):
Is that like the only place?
Speaker 1 (00:46):
that's like the place for sure, and then it's funny
because it disperses from x toother places like reddit and
some of the like fantasy newsalert apps and stuff like that,
but x seems to be like groundzero for breaking news.
Speaker 2 (01:02):
I did hear or I did read that X is the number one
news on X's sports related news.
Speaker 1 (01:11):
I get all my sports stuff on Instagram.
There's tons of politics on Xtoo, but I think sports is what
keeps me there.
Speaker 2 (01:19):
I didn't realize I'd be talking about NFL so soon.
It's only been like two weeksoff.
Speaker 1 (01:25):
No what.
Speaker 2 (01:26):
It's only been like two weeks off.
No, what yeah.
Speaker 1 (01:27):
No, the Super Bowl was like Like six weeks.
Speaker 2 (01:30):
No, not six weeks, four weeks.
Speaker 1 (01:33):
I guess it hasn't been that long, you're right,
more than two, less than four.
Speaker 2 (01:38):
It's been like two weeks.
Speaker 1 (01:40):
Crazy.
It felt like.
Speaker 2 (01:41):
But you miss it, don't you?
Speaker 1 (01:42):
It felt like a whole season, a whole off season, no
we're not that close but yeah,it'll go in spurts, Like we have
free agency right now, and thenit'll quiet down after this
week and then late April is thedraft, so there'll be a bunch of
stuff around that and thenit'll be quiet for a bit during
the off season and then, like,training camp will start up and,
(02:04):
yeah, fantasy drafts will starthappening and things like that
yeah, I feel like this.
Speaker 2 (02:09):
This is like kind of we're kind of feeling that ramp
up too, because we have twosports clients this year, or
sports team clients, and nowit's kind of like really revving
up because the season startsfor both of them in April.
Speaker 1 (02:22):
Yeah, their seasons are like, are kind of during the
off season of some of theseother leagues, like the NFL and
the NBA, so it's crazy.
It'd be crazy.
Yeah, we're both tired today.
I feel like we got to bed alittle bit later last night and,
um, we're scrambling a littlebit more this morning but, yeah,
we're going to get through it.
(02:43):
That's the.
That's what life is like havinga podcast while you're running
an agency.
Speaker 2 (02:47):
Yeah, I think the thing that I'm experiencing is
decision fatigue.
I was listening to a MelRobbins podcast this morning and
she talks about decisionfatigue and like all the
decisions that you make theaverage person makes in a day
it's like 35,000 or something orsomething and if you she listed
these like five symptoms and ifyou feel one of the five, then
(03:08):
you're probably experiencingsorry, you're probably
experiencing decision fatigueand scientists say that it's
like an epidemic, like adecision fatigue.
Speaker 1 (03:18):
so because we're all trying to do way too much right.
Speaker 2 (03:21):
So some of the five symptoms which I like experience
all of them.
It's like all, yeah, it's likeprocrastination when you see
something you know you should doit, you just kind of don't do
it.
Avoidance when you are tryingto like do something that you
know that you like to do, likeit could be even like a social
thing, there's no reason toavoid doing it, except that it
(03:42):
involves you making decisions.
Speaker 1 (03:45):
I was literally just talking to Oliver about this
before the podcast, because wewere supposed to have a boys
wing night tonight and I was inmy head I was like maybe I just
shouldn't go because.
I have like too much on mybrain.
Speaker 2 (03:56):
Yeah.
Speaker 1 (03:57):
I just feel tired from what I'm processing.
But then he was like you got tostill do it Totally.
And then fatigue, fatigue,which is like you got to still
do it totally and then fatigue.
Speaker 2 (04:04):
Fatigue which is like obvious, like you're just tired
, or like you, you, or even likeavoidance is like, oh, if you
don't like wash the dishes andstuff, you're just like I'll do
it tomorrow, whatever.
Like that's all part ofdecision fatigue and I can't
remember what the other ones are, but I was like, yep, that's me
.
To every single one yeah so,anyways, I was listening to her
(04:25):
podcast and I really like MelRobbins, but wow, does she make
a meal out of her episodes.
Speaker 1 (04:30):
She's like Like it's a lot to digest.
Speaker 2 (04:32):
No, she, she just like, really like, spends a lot
of time gearing up for her likepoints.
So she's like here's your fivelike step no brainer evening
routine.
That's going to solve all yourproblems when it comes to
decision fatigue and it's goingto change the way that you wake
up in the morning and you'regoing to be able to handle a
(04:54):
very busy day.
So she'll be like that's whatthe episode's about, but then,
like, leading up to that, she'llreally like dance around
getting to those five points.
Speaker 1 (05:04):
That drives me nuts.
That's such a tactic.
Speaker 2 (05:07):
But I kind of respect it, because there's definitely
times where I show up to thispodcast where I'm like, okay,
this is the thing I want to talkabout.
Do I have a perfectly executedlike thing to say, like I'll get
there, but it's, I feel likeit's not just about saying the
one thing, cause that that'lltake 10 seconds.
Speaker 1 (05:29):
It's about saying all the things that lead up to the
one thing and that makes anepisode.
You know, yeah, but you cantell it's a tactic.
When they're kind of like,they're making it feel like
they're about to say the entiretime.
Speaker 2 (05:39):
I do feel like Mel Robbins is sincere, like she'll
say things like by the way, ifsomeone sent you this episode,
make sure you thank them.
It means that they care aboutyou.
It means that they want you towin.
It means like 20 differentthings.
You know and it's sincere, butyou know, like you're sitting
there listening to 20 things,that this one person feels about
(06:00):
you who might have sent youthis podcast.
Like it's still time beforeyou're leading up to the main
point.
So yeah, I feel like she's avery good podcaster nice, we
probably have some things tolearn rather than we do
criticizing the podcast I'venever listened to yeah, and
she'll also be like and, by theway, everything's backed by
science, in fact, research likeshe'll, it's like so many things
(06:22):
before the first thing you know, but Like making the argument
before you make the point.
Speaker 1 (06:27):
Yeah, yeah, that makes sense.
Well, I just want to say thatI've had decision fatigue before
and been stressed and had toomuch on my plate, and you've
been very gracious and you'vehelped me out a lot, so I'm here
for you this week.
Speaker 2 (06:40):
That's nice.
Speaker 1 (06:41):
I know that you feel the same thing and I'm here for
you yeah, one of the things onyour brain is you're speaking at
a university class later thisweek.
Speaker 2 (06:51):
That's exciting yeah, right now I'm like why did I
say yes?
Speaker 1 (06:55):
I always feel like that too.
Whenever I agree to like speakor teach at something, I'm like
it sounds so fun and glamorouswhen you're asked to do it and
then when you actually have toprepare for it, it's like how I
know and jury's out if I'll evenlike it Like I feel, like I'll
feel I'm glad, I'll be glad Idid it after I'm done it.
Speaker 2 (07:15):
But it's a lot of like pressure to do it and like
stress until it's done, you know.
Speaker 1 (07:22):
Yeah, so like, why do we do this?
I think it feels like pressureto you because you do a really
good job of everything you do.
Speaker 2 (07:28):
You're really Well, that's nice.
You put a lot into making surewhat you say and do is valuable,
so Well, I just want it to begood and it's fun, like I am
doing it.
It feels like it's in Edmontonwhere I grew up and I also like
couldn't get into U of A, like Ididn't have the grades to get
in.
So it feels like okay, like ifI'm invited to speak there at a
(07:49):
class, like I should do it justfor that, just full circle, just
to make my 17 year old selfproud.
So it's like not even about me,you know, it's about her huh
and your 17 year old listener.
Yeah, no, there's no onelistening.
Do we have any of those?
No, I don't know.
Speaker 1 (08:06):
We talk about a little bit of pop culture, so
maybe they have other options,if you are listening or watching
are 17 years old.
Just drop a comment or send usa DM, just so we know no they're
not listening.
Speaker 2 (08:17):
They've got other.
There's other pop culturethings to listen to than us.
Speaker 1 (08:25):
We're just some elder millennials.
Speaker 2 (08:26):
We're good for the people that you know need us
right now, but not the17-year-olds.
Speaker 1 (08:31):
Just millennial core.
Speaker 2 (08:32):
I wonder what 17-year-olds are doing right now
.
Speaker 1 (08:35):
I thought they were listening to this.
Actually, they're not listeningto this.
Speaker 2 (08:37):
Think about you know, our neighbor.
Speaker 1 (08:40):
Yeah, she's not listening to this, she's not
listening to this.
Legit.
Speaker 2 (08:45):
Yeah.
Speaker 1 (08:45):
She doesn't want to talk to me.
Speaker 2 (08:47):
No, oh for sure.
She barely talks to me, shebarely makes eye contact.
Yeah, that's true.
Speaker 1 (08:52):
She is driving her car.
She's more interested in ourdaughter than us, our
six-year-old.
Well, for the cash, she's ababysitter, so Right, fair yeah
sitter, so right, yeah, respectto her respect yeah, it's okay,
we don't need the 17 year oldslife is stressful a little bit,
but that's just reality and it'salso because we chose to record
on a Tuesday instead of aMonday and it's crazy how much
(09:13):
of a difference that makes.
But we're just figuring it allout like everybody else, we're
just getting through yeah youknow what, so is everyone yeah,
should we get through thing one?
Let's do it.
Okay, you take this one.
Speaker 2 (09:26):
Okay, the NWSL, which is the National Women's Soccer
League, has just signed asponsorship deal with Unwell
Hydration, which is a big deal.
They just signed a season longsponsorship with Alex Cooper's
new beverage brand, unwellHydration, bringing the Call Her
Daddy podcaster into theleague's efforts to reach
younger women, and Cooper willappear at games promote the
(09:49):
league as part of the deal,which costs Unwell Hydration
just over $3 million, accordingto a person familiar with its
terms.
That's such a funny descriptor.
Speaker 1 (09:59):
That's such a news pull quote.
Speaker 2 (10:01):
Totally.
It's the first partnership forthe brand since its introduction
as a brand last year, so I wasreally excited to see this.
I know that I've been on theshow.
I've clowned on a few likesponsorships and brands that
have been partnering withdifferent women's leagues, but I
do feel like this one's a goodfit, so that's why I wanted to
talk about it One, I mean thefirst one is like Alex Cooper,
(10:24):
who is the head of UnwellNetwork, the host of Call Her
Daddy, incredibly popular andsuccessful podcaster and
businesswoman.
She used to play Division Onesoccer in college, so she has a
history with the sport and she'stalked a lot about her
collegiate soccer career.
She's interviewed a lot of likeprofessional women's soccer
(10:45):
players on her show, so she'sdone a lot for the sport, um.
So that's why I feel like thisis really nice to see, because
it feels like a full circlemoment for her.
In the like announcement videoshe talked about like how much
her life changed when shestopped playing soccer and how
she's always known that shewould be back and involved with
soccer.
So I love to see it.
(11:06):
The other thing is it feels likeyou know, it's a drink, it's a
hydration drink.
It's supposed to be like kindof like an electrolyte drink
that's like multi-purpose andbranded for women, so it feels
like it's not a yucky likecategory.
Like.
The thing that I think hasreally like given me a bad taste
(11:26):
in my mouth is when I seemakeup brands or things like
that, where it's like kind ofcounterintuitive to the actual
thing they're promoting, whichis women's sport and performance
.
You know it's not so.
That's why I feel like thispartnership is amazing and it's
really cool to see.
The same goes like SerenaWilliams.
(11:47):
She made news I think it waslike a week ago or something
because she's now an investorfor the Toronto Tempo, which is
the women's basketball team inToronto.
It's brand new.
It's starting its first season,which makes so much sense.
Serena Williams is like theworld's number one athlete.
She's an incredible performer,she understands the business,
(12:11):
she knows what it takes forthese women to like advance in
their sport but also in life.
I also love that the WNBA islike one of the fastest growing
brands in the world, so shemakes sense for this partnership
.
She also has, like her husband,who's a very vocal advocate for
athletes for you know, morebroadcasting and visibility of
(12:31):
athletes.
He's the one who told us wherehe was, like a big signal for us
, where he talked about, likethe.
The thing that everyone's goingto be watching in the next few
years is sport, because it's soanti-AI, it's real, it's
authentic, it's like you can'tproduce it.
Like these things you can'tlike, manipulate and create.
(12:51):
So I just I love them.
Her being a part of you knowthe WNBA.
The other thing, as I wasreading an article about Unwell
Hydration, is that I saw thatElf Cosmetics is also going to
be a sponsor and it was reallyinteresting to see the way they
worded it.
(13:12):
In this article, which I thinkwas the Wall Street Journal,
they said the NWSL also signedElf Cosmetics another brand
popular among young women as apresenting partner of its annual
challenge cup.
So it's like listen, I get whythese makeup brands are getting
involved.
It's an opportunity to like,get in front of a bunch of women
(13:35):
.
It's their main market.
I just do feel like it's stillcounterintuitive to the thing
that they're sponsoring, whichwhich is performance and like.
Makeup, in my opinion, is like.
It's like sports should be theplace where you don't think
about that and like yes, you canwear it and yes, if you want to
, and you're excited, like aboutit and it's part of your
(13:57):
expression, cool, but it justlike.
I just don't like it being likea big brand experience because
there's women there, you know,when they're here to like watch
amazing, incredible athletesperform without the pressure of
looking or wearing makeup ordoing whatever they need to do
to like fit their prescribedversion of beauty, you know yeah
(14:22):
, that makes sense.
Speaker 1 (14:23):
I don't, I don't want to just play the devil's
advocate, but do you think that,like, at this level of um,
athlete, you know, like, you'renot just a, you're not just a
performer or like, or athlete,you're like a, you're a brand,
you're a holistic brand entity,you know, and I I kind of wonder
(14:45):
if, like, something like makeup, is part of an athlete, one
presenting themselves as like anaspect of their brand, but two
and you would know about thisbetter than me but potentially
make helping them to feel likethey're better prepared to
perform at the level that theyneed to perform at, because they
(15:05):
feel and look good.
You know, like I think even yeah, in men's soccer, for example,
like a lot of those guys havelike crazy tattoos and crazy
hair and like hair dye, and it'sa lot of.
Even like in football andbasketball, it's a lot of like
the tunnel walk and what they'rewearing and other forms of
presentation.
So what do you think about that?
Speaker 2 (15:26):
I think it's different because, yeah, I think
it's different because, like,there's definitely there's
beauty in like not maybe itwasn't the perfect word, but
there's like, there's somethingto like self-expression and like
, you know, putting on whatmakes you feel good, and I think
, but there's a differencebetween that and the business of
beauty, which is like, sure,maybe if you're like
(15:50):
romanticizing it, it's like awonderful thing to have products
that help you feel beautiful,but at the end of the day, these
are businesses that are tryingto make more revenue and they're
seeing that there's a lot ofwomen gathered for to watch
other women perform, and I justthink that it's like it's not
that simple.
Like I think that there may be,it makes sense for the business
(16:12):
, but I just don't know if itmakes sense for the sport to
like be backed by these makeupbrands, which feels like, like
knowing that, like I think Isaid this in a previous podcast
episode but like knowing thatthere's like girls watching the
sport and like the more thatWNBA advances, the more
opportunity it gives for othergirls to get into the sport.
(16:34):
I just think it's like a littlecounterintuitive to see that
like it's it's like Sephora'strying to get them in the door,
you know right.
So it's not impossible.
But I do think there's likesome great examples of like
really nice, natural, like umauthentic relationships between
makeup brands and athletes.
Like Ion Alana Manor whatevershe's like the rugby player that
(16:59):
won the gold medal.
She was like very popular.
She just blew up during theOlympics and she was on Dancing
with the Stars.
She's just like really havinglike a medium moment.
She's amazing, a great rolemodel for so many people and has
done so much to advance thesport of rugby.
And she has been known forwearing this, this like certain
um Maybelline lipstick and shewears it.
(17:22):
She's like she's like a badassathlete, like she's strong,
she's like athletic she's anincredible performer and then
she wears a red lipstick andthat's she wants to.
Like that she you can be allthese things, you know.
It's just like a, a small thingthat she does.
And then you see a lot of girlslike I saw a video of her doing
(17:42):
a walkout and they they get towalk out with, like younger
girls and a girl who flew to NewZealand to walk out with her or
to watch the game that she gotpicked to do a walkout.
She had the same exactMaybelline lipstick because she
saw her wear it.
So I feel like there's, likeyou know, nice partnerships like
that.
I've also seen Maybelline'sactually doing a pretty good job
(18:04):
.
Now that I'm talking about it, Isaw a video of this like older
marathon runner, she's like inher late sixties I think, where
she just looked like an olderwoman and her kids, like who are
adults, were cheering her onrunning the New York City
Marathon, which is a marathonyou need to qualify for, and she
(18:26):
they found her.
They're like yelling for her.
They're like, mom, mom, you'redoing it and she like the first
thing she says.
She's like look at my lipstick,it's Maybelline and sheine, and
she hasn't moved at all and itwas so cute because like that to
me, feels like authentic andreal.
It's not like trying to make abusiness and capitalize on these
like women, you know, it's likea natural, like integration to
(18:49):
these athletes lives, right, youknow, I don't know, there's's
like it's hard to force.
Right and it's hard to like.
Like put two words.
What's the line?
It just there's one there.
Speaker 1 (19:02):
Right, yeah, that makes sense.
Well, I think the the unwellhydration partnership seems
pretty cool.
Also, when I was reading aboutit, alex was talking about how a
lot of people perceive I alsowhen I was reading about it,
alex was talking about how a lotof people perceive Gen Z as not
wanting to participate in likelive experiences and just
wanting to be at home on theirphones.
And she's like that's just notthe case, like we just want to
(19:29):
feel like there's an incentivefor us to be there and that will
feel included and welcomed partof what the reason she's
excited about this partnershipis she wants.
She feels that the NWSL um is aplace that Gen Z can feel
welcomed and excited toparticipate in, and she's also
proven that she's good atgetting people to offline events
like through some of herspeaking tours and things.
Speaker 2 (19:50):
And she throws parties at college campuses.
Speaker 1 (19:53):
Yeah, and she um has had athletes on her show like
female athletes and it soundslike the viewership around those
have kind of proven thatthere's a Gen Z audience thirsty
for more of that type ofcontent.
So when we're talking about theidea of like something that
feels really natural and alignedand like kind of props up the
(20:13):
type of experience that thissport should be, it seems like
this partnership is doing thattotally.
Speaker 2 (20:19):
Another interesting thing that I found from that
article, too, is that theyinterviewed the commissioner of
the nwsl and they said the bigstrategy for the league is to
sell tickets to game bypromoting the stadium atmosphere
as more welcoming to youngfemale fans than other male
dominated sports events, which Ithink is like so smart and I'm
excited to see more contentaround that.
(20:41):
I know we've seen, like the NFLgames, for example, there's so
much content about, like goingto an NFL stadium watching a
game as a woman and getting likebooed because you're wearing
the wrong Jersey or just likefeeling unsafe and things like
that, so I'm excited to see themlike do more around that.
Like what does that look like?
You know?
Speaker 1 (21:01):
Yeah, yeah for sure.
Do you think like how do youanticipate that might look like?
Is that through like creatorslike Alex Cooper, or is it just
through like the organic growthof female viewership around
female sports?
Speaker 2 (21:21):
I imagine that they're going to see like games
look so fun, like it could bethrough content, it could be
through influencers.
It's going to be less.
I think, from what I read, it'sgoing to be less about the
viewerships on people, of peoplewatching the games at home, but
more so like you need to be inthe stands to see this live, you
(21:42):
know.
So, whatever that looks likeand and making that experience
amazing and and safe and fun.
You know, whatever they'regoing to do with that like.
Speaker 1 (21:51):
I think that could be an opportunity for more brands
to participate in even likepre-game stuff, like I wonder
what that would look likebecause even like the football
example, like tailgating- that'slike a pretty families go to it
, but it's a pretty like maledominated kind of experience
where, like people are jumpingthrough tables and like
barbecuing and right, drinking abunch of beer, you know.
(22:12):
So I'm curious to see what kindof like pre-game experience can
be crafted around a youngerfemale demo.
Speaker 2 (22:19):
I do feel like the NFL has some work to do there
yeah which I hope they do moreof that too yeah, for sure we
get into the next one yeah thingtoo.
Speaker 1 (22:28):
Instagram is testing new blend feature to share reels
with friends.
So Instagram is live testing anew feature called blend, which
creates a private feed forrecommended reels with friends.
So Instagram is live testing anew feature called Blend, which
creates a private feed forrecommended reels for you and a
friend.
You can think of it like acombined algorithm that creates
similar to Spotify Blendplaylists, but for Instagram
Reels instead.
Speaker 2 (22:48):
I've never heard of Spotify Blend playlists.
Speaker 1 (22:50):
Yeah, me neither, but apparently it's like a type of
playlist that you can share withyour friends.
That's kind of like a mix ofyour interests, cute, or maybe
with your spouse or somethinglike that.
I met a spokesperson toldMashable in an emailed statement
that the platform is testingthe ability to opt in to a new
Reels experience where you canblend suggested Reels between
(23:11):
friends in a DM chat.
They didn't give anyinformation about the timeline,
but said that they're testingwith a small group of people to
start and they'll roll it outfrom there.
So, basically, rather thansending reels to each other,
which has become the most commonform of interaction we've heard
most area and other people talkabout that consistently over
the last year but how the chatis kind of where all the
(23:31):
activity is happening Um blendis going to show you all of the
reels that you and your friendwould be shown individually
within a single stream, or, ifyou want to do this, instead
it'll show you reels based onyour specific chat.
So it kind of gives you.
There's a screenshot that showedkind of the options that you
have and those were the two mainthings where it was either you
(23:52):
get a stream of what your friendwould be seeing based on their
interests, or a stream based onyour collective, what you've
shared collectively in your DMthread, which I think the second
one sounds more interestingLike.
I don't really have any reasonto tune into your personal
algorithm and see all thecontent that you would see, but
(24:12):
I think it makes sense for me tosee the more content based on
what we're sending to each otherIf we're like like engaging in
that way.
You know it feels like more ofa temporary thing.
I'd want to tap into at certaintimes.
Speaker 2 (24:25):
Yeah.
Speaker 1 (24:26):
Or if you're you got a long distance friend, you know
like your best friend fromgrowing up, and you're, it's the
evening and you've put yourkids down to bed already and
you're kind of just sendingfunny stuff back and forth as
you're doom scrolling.
You know that's a funopportunity to tap into a shared
algorithm, but it's notnecessarily something that you'd
want all the time right um.
(24:48):
So all in all, it's an effort tomaximize sharing behavior and
kind of amplify this movetowards dm activity, rather than
trying to still pull people outof the chat and on into comment
sections and leverage thepopularity of reels by
formalizing a shared experienceapproach, which also I think was
interesting because it tapsinto a trend that we've been
talking about, which is thatpeople want shared moments, um,
(25:11):
so it kind of gives people abetter opportunity to
intentionally create thosetogether, rather than just
waiting for the right thing toshow up in your own personal
algorithm.
I wanted to like, first off,this story is interesting, and I
think it's it might be like oneof the first times that Meta is
actually giving us somethingthat we actually want or need,
(25:34):
but I thought it was fun timingbecause last week on the show we
were talking about ideas verysimilar to this, like the idea
to be able to like togglebetween different kinds of
algorithms, maybe not unlimitedones, but two or three different
types One, obviously, that'slike your personal interests and
based on your browsing umhabits, but then others too
based on what's what you'redoing in the DMS with certain
(25:55):
groups of friends, and so it wasjust really fun that it showed
up this week for us as a newstory, as something, a new
feature that they're testingright after we talked about it.
Speaker 2 (26:05):
I'm hoping they give you some credit, cause it was
literally like you're.
You're like what if they didthis?
And this is literally whatthey're doing.
Speaker 1 (26:12):
Yeah, I mean, I feel like it's been in the cooker for
longer but it was just funnytiming, because we talked about
it last week just kind ofimpromptu.
Speaker 2 (26:18):
But yeah, yeah, I'm still like unsure if I'd like
this.
I'm like back and forth,because I just don't need like.
Yes, it's fine to like sendeach other dms about stuff, but
doesn't that, if you're, if yousee a piece of content and you
send it to someone, doesn't thatsignal to the algorithm that
that's more of the stuff youwant already?
So why do you need to gosomewhere else to get more of
(26:40):
that content when your your ownalgorithm should already start
feeding you some of that?
Speaker 1 (26:45):
My perception is that you sending something to a
friend doesn't necessarily havea major impact on your personal
algorithm, because that mightsignal to meta that that's in
content that your friend'sinterested in you know, so I
think my perception is eitherthat that's the case already or
maybe they're changing.
Speaker 2 (27:03):
They're going to make changes for that to be more the
case, and then you have theoption to have an algorithm
algorithm based on that contentor maybe they're getting a lot
of people complaining about itlike they're like, they're like,
they're like me, they're likehey, I saw this.
Like people are starting tolike send stuff to friends or
spouses about something thatthey know they're interested in,
but then it changes theiralgorithm too much.
Speaker 1 (27:24):
Now they're less interested in their algorithm
because of that, so thatdiscourages people sending
things to each other becausethey don't want it to influence
their algorithm yeah.
Maybe yeah, Cause if you justlove dog content and so I send
you dog content whenever I seeit, then I just inevitably end
up seeing way more dog content.
That.
Speaker 2 (27:41):
I'm not interested in Dog is a terrible example
because that could never be me.
But yeah, yeah, beyonce content.
Speaker 1 (27:45):
Yeah, yeah, totally, I don't need more Beyonce
content in my algorithm, but Iknow you like it, so I'm sending
it to you.
Speaker 2 (28:00):
Yeah, yeah, so maybe they're trying to like organize
and like separate the two.
Yeah, I think we need to askourselves an important question
At what point is it too muchalgorithm Like?
At what point is like, is yourwhole social media experience
like algorithm dependent?
Like it just feels like, itjust doesn't feel very.
It feels like we're losing theplot, you know Cause.
Then it makes me think that,okay, say your goal, like, for
(28:21):
us as social media marketers,our goal is to build more
engagement, awareness, um, likecredibility to our clients and
like you measure that throughthe way people engage with
social content and impressionsand all that or whatever.
But then it feels like, ok,like it's kind of a luck of the
(28:41):
draw, like followers don't countanymore, people aren't really
looking at you know how do youlike get to that?
It's kind of like, it's like abit harder, besides having great
compelling content.
But like, the stuff that getsshared isn't always great
compelling content and sometimeslike, like, like clickbaity
(29:04):
things or things that like makeyou want to like get in the
comment.
It's not like valuable.
Maybe I'm just getting jaded.
Speaker 1 (29:13):
No, I think everything you're saying is true
.
Maybe I'm just getting jaded.
No, I think everything you'resaying is true, I think.
But I think we're past thepoint of no return with
algorithms Like it is that waybecause social media isn't a
it's like an attention economyyou know.
So, whether it's clickbait orvaluable content, um, for one
reason or another, people arepaying attention to it and
that's the thing that's that'scausing your content to be
(29:35):
served to more people.
So, what you mentioned asyou're talking like the, do
followers matter anymore?
I feel like they matter lessthan ever.
We've already, we already seethat on some platforms more than
others, like Facebook, forexample Um, because, like,
they've really deprioritizedfollowers there.
But I feel like that may justbe like an early signal about
(29:56):
other social platforms too, andTikTok as well.
Like you can grow yourfollowing, but that doesn't even
mean that those followers aregoing to see your content.
Speaker 2 (30:04):
Yeah.
Speaker 1 (30:04):
It's algorithm based, so I think ideally, people read
that, as I need to createreally valuable compelling
content.
We know that there's stillgoing to be clickbait kind of
like like um, engagement,farming content, but I think
more and more people are alsohaving a like a negative
(30:25):
reaction to that kind of stuff.
I see it especially on threadslike people troll each other so
much in threads, comments oflike this was obviously an
engagement farming tactic, youknow?
Um?
So just like how people arestarting to react towards
content that they perceive to beAI produced, in the same way I
think people are reactingnegatively towards clickbait and
(30:46):
engagement farming content aswell.
So, hopefully there's just anorganic move towards.
We all just value valuable,interesting content that's
obviously got a lot of intentionbehind it, or humor, or like
something that we want, and thenthe algorithms can be at least
as good as they can be yeah.
Speaker 2 (31:05):
My question is, though like how much of that
kind of content do maybe I'llask myself, do I engage with?
Like I like thoughtful,intentional, like the stuff that
I'm like sending people.
It's like newsy or shocking orfunny, you know so it's just
like what an interesting placewe're in, where it's the
(31:27):
strategies for getting people todo anything with your content
is like watch it the bareminimum.
Speaker 1 (31:35):
It's like it's tough yeah, I think when you're
talking about sending content toother people, often it's like
shocking or funny, um.
But I think when you thinkabout saving content, usually
that's valuable, like I'm gonna.
I want to revisit this later,whether it's like a longer piece
of content that I need to watchor read or something that I
(31:55):
want to glean something from, ora resource that I can use.
So there is that side of it aswell, but I think it's like off
the cuff.
I feel like it is telling usthat it's more about quality
content over quantity, like isit though.
I think so.
Speaker 2 (32:13):
I don't know.
Speaker 1 (32:14):
Cause you even see the people that are posting like
two or three times a day andengagement isn't high.
Speaker 2 (32:18):
No for sure, but I don't know if it's all quality.
Speaker 1 (32:23):
Well, it's not, but I'm wondering if that means that
brands should lean into qualityover quantity, like instead of
posting every day.
Speaker 2 (32:29):
The only thing that sucks about that is like it's
you get one shot in the dark forit.
You know.
Speaker 1 (32:34):
But you also then get to like allocate more resources
to each individual piece ofcontent.
Speaker 2 (32:40):
Yeah, one shot in the dark additional resources, and
then what if it flops?
That's the thing that sucks,that's the risk.
Speaker 1 (32:47):
But the content that you're posting two or three
times a day could be floppingtoo, and you're just like
running, but it's less effort.
You're sprinting to keep upwith that pace.
Totally, yeah, Like I saw, KidSuper and Puma just did a collab
and they did to promote thecollab.
They did basically like a shortTV series made for social
(33:07):
around Kid Super interns.
And it was kind of funny butalso really cool and visually
interesting and that did reallywell and it was like a unique
way to approach a brand collab.
Speaker 2 (33:19):
Right.
Speaker 1 (33:20):
And you know that's something that only had a few
pieces of content to like makeup the whole.
But it had a great moment todrop the collab rather than
feeling like they needed tochurn out a ton of content.
That was like shocking or justlike every other brand collab,
like cool models wearing theshoes or whatever.
Speaker 2 (33:38):
Yeah, totally I think .
I think the key is to be funnyif you can.
Speaker 1 (33:43):
Funny or like creative.
Speaker 2 (33:46):
Not sure about creative though.
Speaker 1 (33:48):
I see um one account that I really like Outlander
magazine.
They post a lot of contentabout interesting up and coming
brands and I feel like the levelof creativity and like
attention to detail in thecontent that those brands are
sharing is what's getting it,getting them attention.
They're not necessarily funny.
Speaker 2 (34:06):
Yeah, it's interesting, though, cause I
feel like I see a lot of likereally incredibly creative
people not getting attention tolike for sure, creativity is an
important part of you know,building a brand that actually
has like something to it, notjust getting a few eyeballs on
you and then it's like fleetingright you know, I think the
(34:27):
scourge of the creative, though,is that they struggle to be
(34:49):
consistent, oh for sure.
Just building a business forthemselves that doesn't suit
everyone, that doesn't suitcreators who they're profiting
off of, and it just feels likethey're asking so much of people
and you know, whether it'screators, whether it's marketers
, whether it's brand, they'reasking so much of people to get
content seen and that's sofrustrating, like and it's you
(35:14):
know it can be a really powerfultool and that's why we do the
work that we do, but it justfeels like a platform that gives
you not much back.
Speaker 1 (35:24):
Takes and takes and takes.
Speaker 2 (35:25):
Exactly.
Speaker 1 (35:26):
Okay, so I agree with you there.
So maybe it's less of likeanswering this question about
like what's the right metaalgorithm, and maybe we need to
zoom out and say maybe we allneed to move off of meta yeah so
where should we go?
Linkedin linkedin.
Speaker 2 (35:42):
There's potential there, it's just kind of cringy
potential apparently 99 ofpeople on linkedin don't post,
so to be a one percent thoughtleader, all you need to do is
post I think I was seeing somecontent from some sub stack
creators about LinkedIn.
Speaker 1 (35:57):
Leah Haberman was one of them, but there's a couple
others talking about howLinkedIn has changed
significantly and it's um.
Video is like the content typethat's performing really well
right now, but people stillperceive LinkedIn to be what it
was before.
So, adopters of LinkedIn rightnow are still early adopters,
(36:19):
but many of these kind of likecreator thought leaders are
pointing towards that platformas like the kind of algorithm
that we're all asking for, thekind of cringe, like
professional content that italways has been in the past, to
more of the type of place thatwe're all trying to get from x
(36:40):
or what it used to be, orthreads, or blue sky or places
like that, and even instagramand tiktok, now that it's also a
platform that supports videoreally well yeah so another one
that I think is interesting ispinterest, but of course the one
that we talk about the most isYouTube.
Speaker 2 (36:56):
Yeah, youtube, that's a place.
Speaker 1 (36:58):
Yeah, so maybe just think about the type of content
that is natural for you to share, that you're excited about, and
ask yourself out of those three, like LinkedIn and Pinterest,
and YouTube and even Substack.
I think that's a big area ofopportunity.
Which one should you try?
Speaker 2 (37:16):
For sure, all three.
Speaker 1 (37:18):
Yeah.
Speaker 2 (37:19):
If you have the space and the bandwidth.
Okay, let's talk about thingthree.
I can kick you off, but you cantake it from there.
Speaker 1 (37:25):
Tee me up.
Speaker 2 (37:26):
Okay, so X is down on the first day of the NFL free
agency.
Nfl free agency frenzy startedthis week, monday, the 10th.
I love that you have the timeAt 12 p frenzy started this week
, Monday, the 10th.
Speaker 1 (37:38):
I love that you have the time at 12 PM Eastern
standard time.
Speaker 2 (37:40):
Well, it was just the time was relevant because X
went down.
Speaker 1 (37:41):
Okay, got it.
So it went down first at like,I think, 6 AM in the morning and
then again at 2 PM.
So it was like right, as thingswere heating up towards the
start of free agency, it wasdown, which caused chaos.
Speaker 2 (37:52):
Okay, but why like?
Why is that?
Chaotic, because, because maybelike free agency, first of all,
is when a bunch of playerswhose contracts are up or soon
to be up are available yeah, andbefore this period, teams
aren't allowed to like legallynegotiate with free agents.
(38:15):
Okay.
Speaker 1 (38:22):
So the teams have to wait until this moment to be
able to formally negotiate andmake offers to free agent
players Got it.
So that's why it all starts tohappen at once and there's also
a bit of a rush, because allthese teams want the best
players and there's there's acertain group of players that
are higher quality or highertier than others, and all of
these teams have needs that theyneed to fill, and they only
have so many draft picks for thedraft, and they only have so
(38:42):
much money, right, isn't there asalary cap?
There's salary cap, and thenthere's also they only have so
many draft picks.
Speaker 2 (38:47):
Right.
Speaker 1 (38:48):
So they have to figure out how do we fill all
the gaps we have in our teambetween free agent signings and
also the NFL draft.
Speaker 2 (38:55):
Right, and drafts are also kind of like if you're
lucky to get that person, butyou kind of everyone kind of
knows who's going to be a firstround draft pick.
Speaker 1 (39:03):
Yeah, because the NFL combines happened already and,
like every NFL team, has scoutsthat are watching college games.
They're even watching highschool games, going to class
with them so well ahead of ofplayers entering the draft Teams
know like what kind of caliberor what players that they have
their eyes on.
Speaker 2 (39:21):
Yeah.
Speaker 1 (39:21):
And then, based on the team's draft position, which
draft picks they have in eachround, then they kind of have a
sense of which players willlikely be available there, so
they got a plan, yeah.
Yeah, but then they only haveso many picks.
So maybe a team has four orfive picks in a draft.
Some might have more, somemight have less.
They might have a dozenpositions that they need to fill
(39:43):
to feel excited or confidentabout their team heading into
training camp.
Speaker 2 (39:46):
And by training camp.
Speaker 1 (39:47):
It's almost too late.
You can still be making tradesor signing players off waivers,
but those are lower caliberplayers on waivers.
Speaker 2 (39:57):
Like, all the good people are taken.
Speaker 1 (39:59):
Yeah, and you want your team to especially players
that are going to contribute inthe season.
They need to be part oftraining camp.
So if they're, missing part oftraining camp before they join.
It's almost too late.
Team culture yeah, and alsopreparation, like learning the
playbook and everything.
Speaker 2 (40:13):
Is it in the NFL's interest for X to be down during
the first day?
No, just curious.
Speaker 1 (40:18):
No, because it's not just fans that are paying
attention to these updates thatare happening in real time.
It's the players' agents thatare looking for these updates
and it's also front office staffof these teams that are trying
to make free agent signings.
But sometimes they'll see on Xthat a player that they're
talking to signed with anotherteam before they hear it from
(40:40):
the agent or the player.
So, like it's, that informationis crucial and we're getting it
at at the speed of like thesedeals actually going down so how
are they getting thatinformation on x?
Speaker 2 (40:50):
like someone's just leaking it?
Speaker 1 (40:53):
yeah, it's like as soon as like, there's a verbal
agreement between an agent and aand, like a GM of a team, even
before there might be ink onpaper, they're texting insiders
being like the deal's done.
Speaker 2 (41:05):
Got it.
Yeah, that's I feel like inanother life.
It'd be fun to like work inthat side of the business.
Speaker 1 (41:11):
It'd be fun but it'd be very stressful.
Like you see, some of these NFLinsiders and they're like glued
to their phones constantly.
They're traveling all the time.
They if something happens at 3am, they're getting a text next
to their bed and they have toget up and like, make it happen
so they retain their relevanceright, yeah so that's why it
mattered that x was down, um,and because of that, a lot of
(41:34):
these insiders were basicallytelling their audiences like
we're going to be posting onthreads and instagram today.
Speaker 2 (41:41):
So I mean meta so maybe it's in meta's best
interest incentivized and elonposted that they were on.
Speaker 1 (41:49):
The reason of the outage was because of cyber
attacks on x's servers.
So he was like it could be alike sophisticated hacker group.
It could be a sophisticatedhacker group, it could be a
country.
He was like we're still tryingto figure out what the
intentions were and who's behindit.
Speaker 2 (42:03):
Crazy.
Speaker 1 (42:04):
But it went down early in the morning.
Then they were back up againand then it went down again
early afternoon.
Speaker 2 (42:10):
So someone's up to something.
Speaker 1 (42:13):
Yeah, someone's up to something.
I feel like it's more of like apolitically motivated thing,
likely, but who's to sayinteresting.
So all of us got our updates onInstagram and threads.
I was mostly using threads justbecause I feel like the type of
the type of information isbetter just like quick text
updates than like having likethe perfect Instagram photo for
(42:35):
this new signing you know, Um,also, some of the insiders are
specifically with ESPN and theyuse the opportunity to push the
ESPN app as the place to gettheir breaking news updates.
Um, but obviously that's wellnot.
Obviously.
I perceived that to be a paidplatform, but maybe there's a
(42:56):
free option.
Anyways, there's some reallynotable moves already yesterday
that had me on my fantasyfootball apps trying to figure
out do I have any of these guys?
Do I need to pick any freeagents up before?
Speaker 2 (43:11):
other people do.
Okay, so you're payingattention to this for your
fantasy league.
Speaker 1 (43:15):
Partially.
Yeah, I'm bought in because Iwant to see my actual like team
that I cheer for get betterplayers, but I also um leading
up to the nfl draft, I want tomake sure that I have the best
players available.
Speaker 2 (43:28):
Um, so free agency is relevant for that, so you're in
it to win in this season yeah,every season play to win.
You know me that, even boardgames with our six year old.
Yeah, that's true, you are init to win it.
Speaker 1 (43:40):
Okay, so tell me about some notable moves sam
darnold, who had a kind ofbounce back season last year
with the minnesota vikings, umsigned with the seahawks who had
just traded away theirquarterback geno sm Smith, to
the Raiders Does.
Speaker 2 (43:55):
Sam Darnold is a quarterback.
Speaker 1 (43:57):
He's a quarterback.
He was originally drafted inthe first round to the New York
Jets and had a couple brutalyears at the Jets.
Man, not entirely his fault.
Like it was a bad coachingstaff.
Speaker 2 (44:08):
That's what everyone says about the Jets.
They're always looking forsomeone to blame.
Speaker 1 (44:11):
Yeah, they are all to blame.
And then he went to thepanthers and he didn't do very
well there, um.
And then he eventually ended upwith the vikings and had a
great season, um.
But then they had the vikingshad drafted a rookie quarterback
last year, so they're viewingthat rookie as their future so
(44:32):
they let sam go and he signedwith the seahawks to replace
geno smith for 100.5 milliondollars over three years over
three years which is a lot.
Speaker 2 (44:41):
It's not as much as like the top quarterbacks, like
josh allen just signed for, Ithink, 250 million wow I think
no going to it might have beenmore getting a deal for 100
million million when you're notthat good like that's amazing.
Speaker 1 (44:59):
Yeah, but there's only 32 teams in the league and
there's only one startingquarterback on each team, you
know, compared to like three orfour starting wide receivers and
a couple running backs andwhatever eight offensive linemen
or whatever it is you know.
So it's the position that's inhighest demand.
So even if you're not elite asa quarterback, like in the top
(45:20):
five or top 10, if you're in thetop 32 you're getting
reasonable money because you'reyou're starting it on a team so
100 million.
For sammy justin fields, who hasa similar story.
He was drafted to the bears andplayed a couple seasons there
with mixed results, but thenthey drafted a new quarterback.
He went to the steelers lastyear he's also a quarterback did
(45:40):
pretty well, then got replacedby russell wilson for the second
half of the season.
Speaker 2 (45:44):
He just signed with the jets hey, that could be my
team this year two years 40million dollars.
Speaker 1 (45:50):
So that's his opportunity to kind of have what
the kind of season that samdarnold had last year with the
Vikings.
It's kind of a prove-it season,and if he does well, then he'll
get much more than $40 million.
Speaker 2 (46:01):
It's funny that they only signed two years.
The Jets are so like triggershy because they signed Aaron
Rodgers for one year and he likefirst play first game, just
like.
Speaker 1 (46:13):
He was signed for two .
Speaker 2 (46:14):
He was signed for two .
Speaker 1 (46:15):
Yeah, because remember he missed a whole
season with his Achilles injury.
Speaker 2 (46:17):
No, I thought it was like he missed that whole season
.
Would he stay on for a second,because I thought he only signed
one.
Speaker 1 (46:23):
Oh, you might be right.
Speaker 2 (46:24):
I think I'm right.
Speaker 1 (46:26):
You were pretty close to that story.
Speaker 2 (46:27):
I was very close to it.
Speaker 1 (46:29):
And then Mike Holtz got Daniel Jones.
He's similar he was with theGiants, had mixed results over a
few years, was supposed to begood.
They paid him a lot of moneybut then he ended up not doing
that well, so they released him.
Now he's with the Colts tocompete with Anthony Richardson,
their young quarterback, andI'm not super hopeful about that
(46:51):
.
But it could be worse.
We could have aaron rogerstotally davante adams star wide
receiver, who's getting kind ofold at this point.
He went to the rams.
Naji harris went from thesteelers to the chargers.
He's a running back.
Javante williams, anotherrunning back, went to dallas
cowboys and your boy, kyleuschuk, got released by the
49ers huge news.
Speaker 2 (47:12):
My instagram was all blown up because kyle uschek,
husband of kristen uschek,founder of off-brand brand and
just amazing designer, herhusband got released from the
49ers.
Who was like, who was theresince like 2017 or something?
Yeah, he's been a 49ers stapleand it officially breaks up my
(47:34):
two favorite wags likefriendship in the NFL, which is
Claire Kittle and KristenJuszczyk.
So now that, like theirhusbands, aren't on the team,
well, it's just well on the sameteam, on the team still.
Speaker 1 (47:48):
Yeah, george.
Kittle's still on the team, butthey're not on the same team
anymore yeah it's just so sadyeah, the 49ers are really
dismantling the whole team yeah,they haven't even reached an
agreement with Brock Purdy yet,so if they don't he could go to
another team because hiscontract's up as long as what's
his face.
Christian.
Speaker 2 (48:08):
McCaffrey's still there.
Speaker 1 (48:10):
I mean, he's getting old too and he's had injuries,
so he could have a bounce backyear.
But he could have anotherdisappointing year where he just
plays a few games and otherwisehe's on injured reserve right.
Speaker 2 (48:20):
I'd be remiss to not mention that.
We do know that.
Uh, travis Kelsey is going tobe coming back for another year.
There's a lot of rumors that hemight be retiring after his
last year.
But you know you can't go downa loser like I think.
He has one more Super Bowl inhim in him and then he'll retire
49ers are going down as losers.
Speaker 1 (48:38):
They got so close to the Super Bowl twice in the last
few years and because ofinjuries and stuff and a variety
of factors, they just didn'tget it done and now they're just
tearing the team apart.
Speaker 2 (48:49):
So who's going to be my team?
Not to make it about me, but itmight be the Jets.
Speaker 1 (48:56):
I think it should.
If the 49ers sign Brock Purdy,I think you should stick with
them, but if he also walks, Idon't know.
Speaker 2 (49:03):
I'm like really sad about Christian Juszczyk not
being there.
Speaker 1 (49:07):
Yeah, that's tough.
Speaker 2 (49:08):
So it might change.
Speaker 1 (49:09):
You mean a Chiefs fan .
Speaker 2 (49:10):
Everything.
No, I can't be a Chiefs fan.
I don't like.
I only like Travis Kelsey.
I only like Jason Kelsey, buthe's not even playing.
I know he's my favorite player.
Speaker 1 (49:19):
You're just a fan of ESPN now, not even a specific
team.
Speaker 2 (49:22):
No, I mean, I do like Russell Wilson and I think he's
a good dad, so I could cheerfor his team.
Speaker 1 (49:28):
We don't know what his team's going to be yet
either.
Speaker 2 (49:30):
Right, so we'll see.
Right now, the rumor is thatAaron Rodgers is going to sign
with the Steelers.
I can't be going on that trainagain, like Aaron Rodgers did us
so dirty.
Speaker 1 (49:44):
It might be the Jets.
Speaker 2 (49:45):
It might be the Jets.
Speaker 1 (49:46):
Aaron Glenn.
Now they signed Justin Fields,a young, like likable
quarterback.
Who's his girlfriend?
Speaker 2 (49:51):
Is he dating anyone?
Speaker 1 (49:53):
Probably.
I don't know, check it out.
Yeah, check it out, get back tous, okay, anything else you
want to say about football um,you know, it feels a little soon
to be talking about it yeah,but I'll try to ease off on the
football content unless there'sreally something notable like
this to talk about cool so pinin nfl until the NFL draft.
Speaker 2 (50:15):
Nice.
I will keep you posted on whoI'm going to be cheering for
this season.
Speaker 1 (50:19):
Okay, She'll get back to us.
Well, thanks everyone forwatching.
Make sure you check out thevideo version of this on YouTube
.
It's pretty awesome.
Shout out to Oliver and theteam for producing a great video
episode.
But you can keep listening tous on Apple and Spotify and all
those other places If you reallyjust prefer to have us in your
ears.
Make sure you follow onInstagram and Tik TOK, drop a
(50:43):
like or a comment, send us a DM.
Let us know what you like, whatyou don't like.
Maybe we can share an algorithmtogether with this blend
feature, but other than that,we'll catch you next week.
Thanks for riding with us.
Speaker 2 (50:55):
See you later.
Should I slap the gong?
Speaker 1 (50:58):
Slap the gong.
Oh, it's not the right way, oh,no.
Speaker 2 (51:04):
That's such a weird way to say it.
Slap the gong.
Speaker 1 (51:08):
I feel like I say it like that every time no, you
don't.
Speaker 2 (51:10):
Sometimes you're like slap the gong, Hit the gong.
Speaker 1 (51:13):
No.
Speaker 2 (51:16):
Ring.
Hit the gong, no Ring the alarm.
How should?
Speaker 1 (51:18):
I say it Slap the gong is weird Dong the gong.
No, no, no.
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