October 26, 2024 • 40 mins
This week on Big Things: olive oil is the gift of the season, modern parenting is bad for your health and Instagram doubles down on group chats. We share a teaser about our upcoming holiday gift guide, a shocking stat about working moms and get annoyed about Snapchat (again).
More from us:
- Mitzi Payne @mmmitziP
- Mike Payne @mmmiiike
Timestamps:
- 01:00 – What we’ll be chatting about today.
- 01:40 – Thing 1: Olive oil is set to replace bottles of wine this holiday season.
- 05:00 – What gifts we will be giving this year.
- 8:50 – Mitzi develops an emotional connection with a chicken.
- 11:12 – The upcoming special addition of SCAN 👀 CLUB.
- 14:00 – A little teaser about our halloween costume (tune in next week on YouTube to see it).
- 18:20 – Thing 2: Modern parenting is so stressful that the U.S. Surgeon General released an advisory about it.
- 21:30 – A shocking stat about working moms.
- 29:20 – Thing 3: Instagram is adding a WhatsApp button that will allow brands and creators to link directly into group chats.
- 31:35 – Snapchat is adding advertising placements into the DMs.
- 35:30 – What we’d like to see from Instagram Broadcast channels.
Show notes:
- SCAN 👀 CLUB: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
- Snapchat is bringing ads to the Chat tab: https://techcrunch.com/2024/10/08/snapchat-is-bringing-ads-to-the-chat-tab/
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
Welcome to Big Things .
I'm Mike and this is Mitzi.
Speaker 2 (00:15):
This is our show where we talk about big things
we're seeing in the world ofmarketing, social media, pop
culture and sports.
You can catch a show every weekon YouTube or wherever you
listen to podcasts and, ofcourse, be sure to follow us on
Instagram for clips and updateson every episode.
Speaker 1 (00:33):
If you are a listener of Waves or Tea for Lunch, our
other shows that we're notrunning anymore.
We just want to catch you up onhow we're pivoting and what
this podcast is about Basicallythe Kohl's notes of it less
interviews, more of the two ofus and our points of view, more
news and pop culture, whicheverybody wants.
Speaker 2 (00:51):
Absolutely.
Speaker 1 (00:51):
Signals and trends that could influence the future
of digital marketing, and justthe ability to help you zoom out
and be proactive rather thanstay stuck in this reactive sort
of default setting.
Speaker 2 (01:02):
Totally.
Who wants to be reactive?
Yeah.
So today on the show, we whowants to be reactive?
Yeah.
So today on the show, we'regoing to be talking about a few
things.
We're going to talk about oliveoil and how it's set to replace
bottles of wine as a trendinggift this holiday season.
We're going to also talk abouthow the US Surgeon General just
released a warning about howparenting is bad for your health
.
And then we're also talkingabout how Instagram is testing a
(01:24):
WhatsApp DM sticker and how wefeel about it.
Speaker 1 (01:28):
Let's get into it.
Speaker 2 (01:29):
Should we do it?
Speaker 1 (01:30):
Yeah.
So this first one is olive oil.
Set to replace bottles of wineas trendy gifts this holiday
season.
Speaker 2 (01:37):
I know I am so excited.
We're talking about theholidays.
It's October and I just loveholiday season, so I'm all here
for this one.
But in mid-October sorry, inmid-April the grocer published
its finding on olive oil pricing.
This is hot stuff, guys.
It found that the average pricefor a liter of supermarket
owned brand olive oil has grownby a staggering 42 percent.
(02:01):
Can you believe it?
The cost of everything is goingup.
But 42%, like?
Speaker 1 (02:06):
increase is a lot.
Speaker 2 (02:08):
So the combination of the combination of inflation,
supply shortages, harvest theftand a series of food fraud
scandals in which fake olive oilwas seized by local governments
, have driven up the price Iknow, which is pushing olive oil
into the realm of luxury goods.
I am here for that.
Speaker 1 (02:28):
I wonder what you make fake olive oil out of.
Is it just canola oilmasquerading as olive oil?
Speaker 2 (02:34):
I feel like you can instantly tell if something's
canola oil.
Speaker 1 (02:37):
Yeah, you'd think.
Speaker 2 (02:38):
That wouldn't be it.
Speaker 1 (02:39):
It would just be a little too addictive.
Maybe Tastes a little too good,yeah, but much like wine people
.
It would just be a little tooaddictive.
Speaker 2 (02:43):
Maybe Tastes a little too good.
Yeah, but much like wine,people want to know about the
ingredients, like you justmentioned, like the ingredients
that have gone into olive oil,where the olives were grown and
who's behind the brand, which Ipersonally, I feel like I'm also
super curious about that.
In another life, or maybe inthe next life, we should have an
(03:03):
olive oil farm.
Speaker 1 (03:04):
I could see that We've talked about having a
winery like go back to Chile andhave a winery out there, but I
could see an olive oil farm.
I think that would be on brandfor us.
Speaker 2 (03:12):
I actually do have a great uncle who has an olive oil
.
No, not an olive oil farm, anolive farm.
Speaker 1 (03:17):
There you go.
Speaker 2 (03:18):
Thank God, you like olives now.
Speaker 1 (03:19):
The connect.
Yeah, I feel like I only like acertain kind of olives, but I
mean, it's a step in thedirection.
Speaker 2 (03:24):
Yeah, well, back to olive oils.
They are becoming a hot,trending gift right now.
There's a lot of really coololive oil brands that are
getting a lot of activity andmovement.
I think social media personallyhas a contributor to play here,
because there's all theseamazing creators who are in the
food space and they're usinglike beautiful olive oils in
their kitchen and olive oil,really like a good olive oil,
(03:47):
just really makes a hugedifference in a dish.
Yes, so, um, I love to see it.
Also, we have seen a trend likethere's a sober curious
movement that's been happening.
So people are drinking less ingeneral, which, like I, even I.
I don't always know if it'sappropriate to bring a bottle of
wine to like a dinner party,for example, unless they
(04:07):
specifically request it.
Speaker 1 (04:09):
So sometimes I'll do like last night I had a dinner
party and I had a bottle of wineand then a bottle of
non-alcoholic wine, because Ijust don't know who's drinking
and who's not and I don't wantto make anyone uncomfortable, so
yeah, and I think also, as allof us millennials age and we're
in this era of our life wherewe're, you know, living on our
own or even married with kids,and we're cooking more meals at
(04:29):
home and being more thoughtfulabout the ingredients that go
into the meals that we cook,then things like that become
more of a top of mind factor,like something as simple as
olive oil, something as simpleas olive oil, but then also, of
course, with the price going up,it starts to feel more like a
luxury item, and then it's like,oh, thank you for gifting this
to me.
Otherwise, my grocery bill wasgoing to be 40% higher just
(04:53):
because I had to get a bottle ofolive oil this time.
Speaker 2 (04:55):
Yeah, and who knows what's going to be next.
I mean, it made me think likemaybe we should speculate on
what the next trending gift willbe for the holiday season.
Okay, I think there's going tobe lots of food related gifts
happening and personally I'dlove to see like a raw milk
subscription situation happening.
(05:18):
I think that would be a coolgift.
I also was even looking intolike a subscription box at like
local, like farms and ranches.
Speaker 1 (05:29):
Yeah, see, I'm with you on the meat thing, but not I
don't really get down with thesubscriptions.
I feel like subscriptions issomething like stores and brands
have been trying to push onconsumers for a long time and
sometimes it works, but most ofthe time it just ends up kind of
being like not that helpful forthe consumer yeah, but I just
(05:50):
don't know how else, like withwith something like food,
especially like animal-basedproducts, like there's a finite
amount, so so how would you likeif you have a subscription you
give someone?
Speaker 2 (06:05):
a certain quantity of something and then they run out
of it.
Well, no, as a subscription.
It's a great revenue model fora farmer.
Speaker 1 (06:14):
You're like okay, yeah, so it works great for the
producer but doesn't work greatfor the consumer.
Speaker 2 (06:18):
Yeah, and like the point of it is to help the
farmers.
Speaker 1 (06:21):
And also help our bodies.
The point of the gift is tohelp the farmers.
Speaker 2 (06:27):
I'm not thinking about the farmers, okay, I just
think that would be a good gift.
Speaker 1 (06:29):
Yeah, I mean subscriptions are good for gifts
, if that, if it's affordable,like to get like a high quality
product on a subscription.
I don't see that being thataffordable for the gift giver
and in a time when, like, thingsare expensive and every dollar
counts.
I don't know.
Speaker 2 (06:45):
Yeah, I can see what you're saying.
Okay, so maybe it's more oflike food related items, what?
Speaker 1 (06:49):
about this I'm with you on.
Like, even like meat,specifically Like let's talk
about raw meat, or like red meatfrom a farm.
Like, what if we, what if you,instead of it just being about
the product, what if it wasabout an experience?
Instead of it just being aboutthe product?
What if it was about anexperience?
So, going to this like farm totable experience with someone
(07:12):
where they enjoy like grass-fed,like high quality, high grade
beef in like a multiple coursedinner yes, I like that.
Speaker 2 (07:21):
But or what if you know how you could gift someone
like a goat and it was like acharity gift in, like a, like a?
Speaker 1 (07:30):
charity organization no no.
Speaker 2 (07:32):
So what if you but a twist, what if you gifted
someone a cow and you're like Ibought this cow for you at this
farm and all year long you'regoing to have these cow products
like?
Milk and ground beef and thingslike that.
So the cow?
Speaker 1 (07:49):
is going to get butchered.
Speaker 2 (07:51):
Yes, okay, that's a little bit of a gruesome gift.
Speaker 1 (07:54):
But I like the idea of it being at the farm, because
then is the farm storing it forme and just sending it to me in
real time as I need it and Idon't have to store it.
I don't have to buy two newdeep freezes to have this cow.
Speaker 2 (08:06):
If this is your thing like you'd obviously be
thrilled Like, but if this isnot your thing, you'd be
horrified but say this was yourthing and like someone that's
like, I gifted you this cowTommy, and Tommy will be gifted.
Speaker 1 (08:17):
You can't name him if he's going to get butchered.
Come on, didn't you ever watch?
Was it Charlotte's Web?
Yeah, where they were going tokill the pig.
Speaker 2 (08:27):
That actually happened to me in real life when
I went to Chile.
Speaker 1 (08:32):
And my family had not a pig, just reliving childhood
trauma they had a chicken and Igot close to this chicken.
Speaker 2 (08:37):
It's not really on brand for me.
I was more so fascinated bythis chicken.
Speaker 1 (08:41):
What does it look like to be close to a chicken?
I think, Like I was more sofascinated by this chicken.
What does it look like?
Speaker 2 (08:45):
to be close to a chicken, I think Like
relationally.
For sure, we had a moment wehad an emotional connection.
Speaker 1 (08:49):
To be honest, what was the chicken's name?
Speaker 2 (08:53):
You know, I can't remember.
Speaker 1 (08:54):
Fernando.
Speaker 2 (08:55):
I don't always remember the names of the people
I've had emotional connectionswith, wow.
Speaker 1 (08:59):
That's savage.
Speaker 2 (09:01):
Okay, wait Back to what other gifts could be
trending this holiday season.
We were talking with a fewpeople on our team.
Another one that came up wasthrift packages, where people go
.
They create a customized box ofthings that they've thrifted.
I would love this because Ihave always wanted to get into
thrifting I just don't have thetime.
Yeah, clothing, I just don'thave the time.
(09:22):
You like, you really need to belike in the thrift stores in
multiple locations, like lookingfor specific things, and you
have to be so picky like I justdon't have the time for that.
So if someone could do that forme as a gift, I think that'd be
amazing and pick out thingsthat they know that you would
like so it's like very.
Speaker 1 (09:37):
It's not just the utility of like, the
practicality of it right, it's autility or the even the utility
of the usefulness of it, it'sthe utility of the like,
personal element of themunderstanding what you like yes,
it'd be a very hard gift togive someone, but it'd be really
cool if someone likes a lot ofthose thrifters have incredible
taste so it's not like that hardto like.
(09:58):
If they like it, someone elselike it, you know yeah, I'm
thinking about in the lines oflike, similar to what I said
about an experience, but justlike activities, like last
episode we talked about hobbiesand how people need hobbies and
we're kind of in thisexploration arc of finding new
hobbies that they can do thatthey would otherwise have to pay
(10:27):
for.
You know that there's a barrierto entry, like whether it's like
a spa experience or access tolike a pickleball club or
whatever it might be.
You know stuff like that.
I also remember we noticed somesignals around cassette tapes
having a bit of a resurgence.
So maybe there's something tobe said if someone, if your
friend, likes music, gettingthem a Walkman or like something
(10:49):
like that again, and with acouple cassette tapes of their
favorite bands or something likethat.
Speaker 2 (10:53):
Yeah, or like an iPod one of like our creative
director's son, who's Jen Alpha,wants an iPod for Christmas.
Speaker 1 (10:59):
Yeah.
Speaker 2 (11:00):
That's so cool.
Well, that actually reminds me.
It's very important for me toshare with you, listeners, that
we will be working on a specialedition of Scan Club, which is
our newsletter, where we trackthe trends that are happening in
social media and digitalmarketing, and we'll be doing a
special edition that's all abouta gift guide based on some of
the signals and trends thatwe've been tracking, so keep an
(11:20):
eye out for that Hitting yourinbox.
Speaker 1 (11:25):
Coming soon.
Speaker 2 (11:27):
Which I love.
Talking about gifts, what hasbeen the best gift that I've
given you, besides my love?
Speaker 1 (11:35):
You read my mind.
You're good at giving gifts, butthe first one that comes to
mind that meant a lot to me was,um, recently you gave me a
camcorder and it wasn't just outof the blue, it was because you
had heard me talking to somefriends about how I felt like as
(11:58):
we were raising our kids, wewere kind of missing out on the
beauty of those like home videosthat our parents, many people
our age, their parents capturedthrough their childhood and that
you could watch later.
And that's one element of it,and I was also talking about it
in the context of potentiallygetting into some sort of
vlogging that could be more ofthat like home video style vlog
(12:20):
where it's just capturing kindof the quiet in between moments
of like life, even specificallyon the weekends.
All that to say, when you gaveme that camcorder, it was a
really special gift and itwasn't like an old camcorder, it
was like it looked like thatand but it's really small and,
um, it works like digitally,like it's easy to transfer it to
(12:42):
your phone or your computer orwhatever.
So really handy, and I've beentrying to figure out how it fits
into our life and where Ishould bring it out, but I've
been enjoying it.
Speaker 2 (12:53):
Yeah, that was a really good gift that I gave.
I do say so myself.
Speaker 1 (12:56):
What's one of your favorite gifts I've given you?
Speaker 2 (12:58):
I love the jewelry that you get me, especially when
you get me jewelry that Irequest like, like like you're
so nice about it.
Speaker 1 (13:08):
So it's the prescribed gifts.
Speaker 2 (13:10):
Yeah, no, no, no.
I love the jewelry that you'vesurprised me with.
I will give you credit, likeyou are a man who surprises me
with jewelry which is very sweet, so I'm grateful for that.
But I really I feel like whenwe first got married, I didn't
have like any high qualityjewelry, just like cheap trash.
And then we've I've been slowlybuilding up a collection of it
(13:32):
and it's kind of like fun to belike oh, this is what you gave
me for my 32nd birthday.
You know, like things like that, it's like sweet nice.
Speaker 1 (13:41):
Yeah, I feel like you often value the card as much as
a gift oh, I love your cards.
Speaker 2 (13:47):
I need to be better at cards with you, sorry.
Well, I don't, you don't care.
Speaker 1 (13:51):
I like cards when you give them to me, but I don't
have as much of a connection tothem as you do.
Cool yeah.
Speaker 2 (13:58):
I keep them coming.
This reminds me I was watchingFriends and there's an episode
where Chandler and Monica werecelebrating Valentine's Day.
Had they decided that theywould give you to their gifts
that they could make by hand,and it was a really funny
episode.
If, what would you make me if Isaid we're only giving you to
(14:20):
their handmade gifts thisChristmas?
Put me on the spot with thatone I actually don't think there
could be like anything that Icould give you.
Speaker 1 (14:37):
Like, actually I'd probably make you a sourdough
Just like any other Saturday.
Speaker 2 (14:40):
Yeah, I mean, what else can you do?
Speaker 1 (14:48):
Like you can make me a bouquet of flowers.
Well, it's reminding me of youtalked about friends.
It's reminding me of an officeepisode when Pam and Jim were
getting ready for their weddingand they're trying to get a
sense of who's going to come totheir wedding and Phyllis I was
blanking on her name, butPhyllis was asking about a
registry and Pam said they don'thave one and she was trying to
(15:09):
get people to give her money butshe didn't want to say it and
Phyllis didn't really take thebait and she was like oh
wonderful, my friend makes theseamazing birdhouse mailboxes or
whatever it was.
So maybe I'd make you abirdhouse mailbox for all your
mail.
Speaker 2 (15:27):
You would actually hate if I had something like
that.
I know.
Speaker 1 (15:29):
You just hate clutter .
I couldn't think of anything.
Speaker 2 (15:31):
No, it's okay.
All good, you could make me alittle video.
Speaker 1 (15:36):
Okay, sure.
Speaker 2 (15:37):
With your camcorder.
Speaker 1 (15:38):
Sounds good.
Speaker 2 (15:38):
It's handmade, but before Christmas is Halloween.
Speaker 1 (15:43):
Yeah, my favorite holiday, I know you hate
Halloween.
Speaker 2 (15:46):
You're not like a person who likes to dress up in
costume but I'm actually reallyexcited about this year because
I think we've got some goodcostumes at least costume ideas.
Speaker 1 (15:59):
I think it's the perfect costume for us because
it's like kind of like a couplecostume or like a team costume
but couples costume, don't giveit away.
Speaker 2 (16:06):
Yeah, I know, but it's low lift for me, yeah,
which is really nice that ishonestly the secret to a great
couple's costume is you gotta,like, lean into the person who's
most excited about the costume?
Yeah, like, I'm obviously theone who's more excited about
halloween, so I have to put inmore effort and I just have to
be an accessory to your.
(16:26):
Exactly.
Speaker 1 (16:27):
You as like the focal point, which is exactly how I
want to show up for Halloween.
Speaker 2 (16:31):
Totally so.
It's great, I'm excited.
Speaker 1 (16:33):
The worst thing to me about Halloween is like putting
so much effort into a costumeto go out and be cold while
you're trick or treating To geta bunch of candy that you're
only going to eat a little bitof it and then to come home and
(16:54):
have to warm up and recover fromall this time you put into the
costume, especially if there'slike paint involved or like
makeup or things like that.
Speaker 2 (16:57):
It's just so much effort for what I perceive to be
such low utility.
Yeah, I don't really have anymemories of Halloween as a kid,
so we didn't really do much as afamily, but I feel like
Halloween as a young adult wasreally fun and it wasn't cold
for me.
Speaker 1 (17:08):
I think by the time I was a young adult, I already
had feelings about halloween, soI just like it was one that I
just kind of didn't show up forand it's kind of like a holiday
for the girls.
Speaker 2 (17:19):
Yeah, to be honest, yeah, I was dora the explorer
for like three years in a rowand it was an iconic costume, if
I do say so myself.
I literally looked like dora,like I had the short hair and
the wig, I got the actualbackpack and then it's really
just like a t-shirt and shorts.
People would stop me and takepictures with me yeah, so easy
(17:40):
it was.
I was like in my prime easy win.
Speaker 1 (17:42):
I remember when you were the cloud.
That was a good one.
Speaker 2 (17:45):
I was the clouds I was.
I was like, um, I had just likelike Like iCloud, right, I had
like a black shirt and blackpants.
And then I went to the fabricstore, like my first and only
time at the fabric store, and Igot the like like the cushion
inserts and I like pinned themall around me with like glue and
stuff.
And then I cut out and madelike PDF files and JPEG files
(18:07):
and I pinned those to me.
So like PDF files and JPEGfiles and I pinned those to me.
Speaker 1 (18:10):
So I was like the iCloud.
Yeah, that was actually socreative.
You're creative, you're good atthat stuff.
Speaker 2 (18:15):
Anyways, it'll be a good one this year.
Yeah, yeah, I'm excited.
But should we get into our bigthing?
Speaker 1 (18:22):
Yeah, this next thing modern parenting is so
stressful that the US SurgeonGeneral issued a health advisory
about it.
So the US Surgeon Generalissued a public health advisory
recently about the impact ofmodern stresses on parents'
mental health.
Considering that previousSurgeon General advisories have
included the risks of gunviolence and smoking, the public
(18:43):
is paying attention to this oneespecially, I think, because it
was a bit of a curveball.
Speaker 2 (18:47):
Yeah, keep it going well.
It's just like when I first sawthis, I'm like not surprised.
Yes, parenting is so stressfuland hard.
But it's also like so, what amI going to do about it?
Like, if they're like, oh, theus surgeon general issued a
public health warning aroundsmoking, it's like, okay, so the
(19:09):
point of that is like, don'tsmoke, you know.
But it's not like you can juststop being a parent.
It's just like solution, likethere's no solution to it yeah,
I think it's.
Speaker 1 (19:17):
It's funny timing that this came out, because
we've already been, like youespecially have been listening
to some podcast episodes thathave introduced ideas around
changing your mindset about someof these parenting things and
giving your kids more freedomand space to learn things on
their own, without kind ofhelicopter parenting them.
Um, and I think that's more ofthe context of this advisory is
(19:40):
less about oh, parents made abad decision becoming parents
and they shouldn't have causeit's healthier not to, but more
like this is a good prompt tochange the way you think about
parenting.
Maybe that's feeling less guilt, that because you also have a
career that you care about, um,and letting your kids be bored
(20:02):
at home sometimes, rather thanfeeling like you have to come
home and entertain them.
Maybe it's about being likemotivated or driven less by fear
of like an abduction or themfalling and getting hurt or
things like that, and lettingthem operate more independently,
obviously with constraints andboundaries, but so that they can
learn things on their owninstead of us having to hold
(20:25):
their hands.
You know, it's more stuff likethat.
Speaker 2 (20:27):
I think, yeah, I think it needs to like to like.
I think, as parents, we need tolike get in communities where
we all adopt this like newmindset of unbothered parenting,
because it's important for ourkids, but it's also important
for us.
So basically, this like wholesurgeon general warning came
because traditional parenting,or like parents right now have a
(20:49):
lot of challenges, likeprotecting their children from
harm finances.
There's additional stressorsthat didn't exist before that we
have to start to consider, likesocial media, the youth mental
health crisis, increasedfinancial strain, cost of child
care so it's like all thesethings have factored into a very
stressful time to be a parent.
(21:09):
So there's like impact toparents' mental health.
That's what is so shockingabout this news, because it's
talking about the impact onparents.
There's also long-term impacton kids, which is starting to
get tracked as well.
But yeah, we've been talkingabout a lot about this, this,
but one stat that really stuckwith me is that working moms
today spend just as much timewith their kids as stay at home
(21:33):
moms did in the seventies.
Speaker 1 (21:34):
Yeah, that was a shocker.
Speaker 2 (21:35):
Yeah, and it's like how is that possible?
It's like working moms today areexpensing their their time and
their sleep and their hobbiesand their friends for the sake
of spending more time with theirkids with.
And you would think like is itso bad to spend more time with
their kids with?
And you would think like is itso bad to spend more time with
your kids?
And it's not necessarily bad tohave time with your kids.
(21:57):
It's more so like kids aren'tgetting free play or independent
play, which can have long-termimpact on how they develop
self-confidence and could leadto things like anxiety and
depression and things like that.
But also, for a parent is likeyou don't become or you don't
have the chance to become andexplore the other sides of you,
like your hobbies, which wetalked about in our last episode
(22:19):
, and like the other things thatmake you who you are.
So it's so important to likeunderstand that that's what's
happening and maybe like makesome boundaries and have
discipline, to like protectyourself and like still make
sure that be that person youwere before you had kids, that
you can arrive at your best foryour kids.
Speaker 1 (22:38):
Yeah, 100% Quality over quantity.
Yeah, and I think some of youlistening or watching might ask
why are you talking aboutparenting on a marketing and pop
culture podcast?
But I think the truth is thisaffects all of us.
Not everyone is going to starta family, but many of us will,
and many of our listeners andsubscribers are entrepreneurs
(23:00):
like us.
Even more of them probably aredual career households.
Um, and whether you have kidsnow or not, it just becomes a
huge, obviously a huge part ofyour life and it's a priority
that you need to weigh againstall of those other plans and
hopes you have for your life.
Totally, yeah, it affects us aswe run a business and build a
(23:23):
business together and then comehome and have to navigate what
it looks like to be parents aswell and partners in parenthood
as well, and where we likereally are hands on at our work
and like drive the bus and andare involved in a lot of the
layers of what we do.
It's easy for us to then gohome and kind of have the same
(23:44):
sort of approach with our kids,where we want to really be
driving them forward towards agoal and we want to kind of
micromanage the way that theyget there.
But I think we've alreadystarted to see it.
But I think we've alreadystarted to see it Like our
daughter has been thriving whenwe give her space to explore and
try things and even to fail orto fall down and scrape her knee
or, you know, go around theblock on her scooter or go to
(24:06):
her friend's house and knock onthe door without us.
Even just little things likethat go a long way.
Speaker 2 (24:10):
So yeah, the other thing that is interesting, like
if we put our marketing hat on,like this, does tie into a lot
of our work.
Because knowing that, likeparents are really stressed
right now, like parents and I'lljust speak for moms like moms,
I think, are such a hugeconsumer base they hold the
purse strings of most households, so when you think of that as a
(24:31):
consumer base, it kind of helps.
It reminds me of this trendthat we've been tracking all
year, like less stress, morerest is like we're all stressed.
So as a marketer, I'm thinking,knowing that, like how can I
make maybe this consumer group abit more less stressed or how
can we make their life a littleeasier?
And I think, if we had to putour marketing hat on, we should
(24:54):
think about how we can approachthat as a brand.
Like that's an interestingproblem to solve.
Speaker 1 (25:00):
Yeah, a hundred percent.
Yeah, how, how can you providerelief to these people that are
juggling so many importantpriorities all at the same time
and really running on low levelsof energy and low amounts of
available time?
Speaker 2 (25:14):
Totally, but it it reminds me, I feel, like a brand
that does really well with thatis Walmart yeah that I would
not have thought of Walmart yeah, walmart, they actually have
pretty amazing Mother's Daycampaigns.
you can tell they have like bigbudget for Mother's Day and
Black Friday and it makes sensefor them because those are the
(25:37):
two like moments in the yearthat matter to their consumers,
which is like moms, likemillennial moms are such a big
part of their consumer base andthat's who they're going after.
So their Black Friday campaignactually last year was so iconic
.
It was a mean girls reunion, itwas Lindsay Lohan reunion here
(26:02):
in lindsey lohan uh amandaseyfried I don't think what's
her name was in it the main one.
I'm blanking, I know, but it wasreally good.
You should look it up and itwas like a full like video
series on it and they did agreat job.
I also really loved theirmother's day campaign.
Last year, too, they had abunch of celebrity moms,
including cardi b.
That was my favorite part.
Basically giving advice to newmoms and talking about the
delivery service and, like to behonest, a delivery service is
such a clutch gift and such aclutch tip for new moms like get
(26:27):
some sort of delivery service,it'll make your life so much
easier.
I cannot believe that ourmothers literally drove to the
grocery store for everythingthey needed oh, I know, I can't
believe.
Speaker 1 (26:37):
Can't believe.
You're changing your tune ondelivery services, though, after
shading me a couple episodesago about getting groceries on
Uber Eats.
Less stress, more rest, mitzi,I know.
Speaker 2 (26:47):
I get it Like I'm all in favor for delivery services
and delivery service people, butI think what cracks me up about
yours is that like I don't knowwhat's coming.
Cracks me up about yours isthat like I don't know what's
coming.
It's like I'm at home gettinglike our you know dinner time
routine going and then suddenlythere's someone at our door with
like three cartons of milk andI'm like, oh okay, like, and I
(27:07):
can.
I just know you're in thecorner of our home somewhere,
likely on the toilet, like doingyour delivery, like it's just
so funny to me.
Speaker 1 (27:16):
I'm being proactive.
I'm assessing what we're goingto need for the weekend, and I
know that you are doing it aswell, except you're responding
to it in two different ways.
I'm responding to it with asolution to the problem.
You're responding to it withbuilding, compounding stress
inside of you that's going toaffect all of us until it's
resolved.
Speaker 2 (27:35):
So so that we have a good weekend.
I'm adding have a good mentalload is what you're saying.
That is so me.
I for sure I'm doing that.
Speaker 1 (27:40):
I don't deny that yeah, so then when that knock
comes at the door and the milkis there and maybe some bacon
and eggs and orange juice andlike stuff like that just the
odds and ends, not something youwant to go all the way to the
grocery store and do a full haulfor.
Speaker 2 (27:54):
You can thank me yeah , you can just breathe a sigh of
relief to take this to the nextlevel.
If you want to take it all theway, we should have a shared
note of a like running list ofthings, because when I think of
stuff I like add it in my mentalnote and then I'm like, oh,
there's a delivery here like Icould have asked for xyz you
(28:15):
know, I don't know, I do thatfor groceries, and then you
shoot from the hip on amazon.
So true, I do shoot from the hipon amazon.
Speaker 1 (28:22):
I just see emails come in from amazon.
Your order has been placed.
You know what I love aboutamazon is that you don't tell me
what has been placed.
So when my husband gets that,it doesn't tell me, it just
tells me an order that's why Ilove it.
Speaker 2 (28:33):
Oh, so you're just like oh, an order has been
placed.
I wonder what that could be.
Speaker 1 (28:37):
Yeah.
You're like surprise, but Iusually expect you to tell me,
because you process most of thethings that you do with me
verbally.
Speaker 2 (28:44):
I am a verbal processor yes.
And specifically at night.
Speaker 1 (28:49):
Yeah, that is my favorite time to verbally
process with you.
We're watching Netflix andyou're falling asleep, and then
we go get ready for bed andwe're in bed and I'm on the
nearly death's door in terms oflike going into my coma for the
night, and you're like, by theway, here's 18 things I've been
thinking about.
All of a sudden, I'm awakeagain.
Speaker 2 (29:06):
You know what it's?
Because when I wash my face, Itruly feel alive again.
Yeah, it's true.
Well, should we move on to thenext big thing?
Speaker 1 (29:14):
Thing three.
Speaker 2 (29:15):
Let's do it.
Instagram is testing WhatsAppstickers to facilitate DM
conversations, so Instagram isvery close to launching a new
WhatsApp sticker for Instagramstories, which will allow brands
and help brands drive DMconnections with people through
the messaging app.
The new WhatsApp sticker willhelp prompt DM conversations.
The new WhatsApp sticker willhelp prompt DM conversations and
(29:37):
it'll be available tobusinesses that have connected
their WhatsApp business numberto their Instagram account.
So this is super interestingbecause we've been also.
Another thing we've beentracking all year is like people
want close friends only, so theDMs are where so much of
activity and engagement onsocial media, specifically on
Instagram, is happening.
It's in the group chats, it'sin, you know, the DMs and so,
(30:02):
like WhatsApp isn't really thatbig and popular in North America
, but it's huge everywhere else.
Speaker 1 (30:07):
Yeah, Internationally it's big.
Speaker 2 (30:09):
Yeah, and at first, when I was reading this, I'm
like the last thing I'd ever dois DM or WhatsApp with a
business.
But it's super common in othercountries, like in latin america
.
You're often dming with abusiness through whatsapp or
calling a business throughwhatsapp.
I remember when I I sent afamily member flowers in chile,
(30:30):
I had to dm or text a whatsappnumber to like confirm my order
and I was like who's this personthat I'm going to be texting
with?
But it's like, literally,that's the business.
Speaker 1 (30:40):
That's how you talk to them.
I like that, actually Like.
I hope I would like that tocatch on more here, cause I
don't really feel like callingbusinesses to like ask a
question or to confirm areservation or whatever.
If I can do it over message,that's way better.
And some restaurants here likeif you want to book a
reservation or even ask ifthere's a wait or whatever, some
of them will have a text number, but that's not common practice
(31:03):
.
Speaker 2 (31:03):
No.
Speaker 1 (31:03):
So I think it's cool.
I think it's something that Iwould like to see catch on.
I often forget that WhatsApp isowned by Meta, so I was kind of
like, why are they doing thiswith WhatsApp?
But that makes sense.
I don't know what a WhatsAppappbusiness number is, um, unless
is that just the phone number?
yeah, I think you connect yourphone number to your instagram
account and it's like goesthrough whatsapp yeah, and
(31:26):
apparently I don't know if yousaid what you're gonna say about
whatsapp, but it reminds methat snapchat apparently is
adding advertising placementsinto their dms.
That's which I think's soannoying.
Speaker 2 (31:39):
I am so done with snapchat.
Like I know that and snapchat'snot for me, like snapchat's not
trying to be for me, and that'sfine, but I just want snapchat
to know that it's not for meeither.
Speaker 1 (31:49):
Like the, the feeling is mutual, because I just think
everything that they're doingis just so like weird yeah, well
, they're also contradictingthemselves because, they did
this whole thing about howthey're the anti antidote to
social media and they're not asocial media platform, which
cool respect if, like, you'regonna lean into that and
(32:10):
actually like, do that and showus that.
But then really they're actinglike any other social platform
out there, and even more so likethey seem like meta in the
sense that they're looking forany opportunity to earn an
advertising dollar, but evenmeta hasn't put ad placements in
the DMs.
Speaker 2 (32:28):
Yeah, that is just so savage Like.
Is there any sacred space inthe world anymore?
Speaker 1 (32:33):
Yeah, like what?
Am I going to be chatting withmy Snapchat homies about how I
need winter tires and then getan ad for Cal tire, you know
like?
Speaker 2 (32:40):
I don't need that.
Speaker 1 (32:41):
It's nice, but outside of the DMs.
Speaker 2 (32:43):
Yeah, Outside the DMs .
I want my phone.
Can't my phone do that?
Like Siri, I want my phone tobe like oh, like I noticed that
you text your husband aboutwanting flour.
Do you want me to add that toyour shared note?
Yeah, exactly like an AI systemkind of yeah isn't that the job
of AI is to like, make ourlives easier yeah, ai still
(33:05):
feels like a separate, almostlike autonomous, unbiased tool
whereas like if I'm getting anad in a private message thread
from a social platform.
Speaker 1 (33:16):
To me that feels like someone's in the chat listening
you know.
Speaker 2 (33:20):
Yes.
Speaker 1 (33:20):
And we all know that, like these channels are
monitoring what we say and whatwe engage with anyway, but it
just feels less intrusivebecause the ads that they're
serving us are in more of likethe public feeds.
Speaker 2 (33:33):
Right, you know.
Speaker 1 (33:33):
So it's just it just doesn't feel right.
Speaker 2 (33:36):
It doesn't sit right with me.
Yeah Well, did you notice thaton Instagram there's like that
meta AI thing, when you likesearch for someone?
I've gotten tripped up withthat because I was trying to
like search for someone that Iwant to like message or like
look at something, and then metaAI will be like oh, are you
looking?
Speaker 1 (33:51):
I'll just take it as an AI prompt.
Speaker 2 (33:52):
Get out of here, yeah .
Speaker 1 (33:54):
You're in my way frustrating.
Speaker 2 (33:56):
Yeah, I feel like we could talk about ai a lot, um,
but specifically I just want tolike make sure that snapchat
understands that this is likenot okay and leave the dms alone
yeah, but we're here forwhatsapp.
Yeah, whatsapp, I can take morespace in north america although
, if this is going to happen, Ido need to pay attention to my
whatsapp you gotta turn yournotifications on I know I I have
(34:18):
a few group chats in there andI just know it's just like
chit-chat banter and it's fine.
Speaker 1 (34:23):
It doesn't require your active participation.
Speaker 2 (34:26):
So I just kind of ignore it.
Yeah, Same with our other oneSignal.
Speaker 1 (34:30):
All right.
Well, we're here for theWhatsApp.
Resurgence or insurgence.
Speaker 2 (34:34):
Do you think we would ever add that to Arcade where
someone could text?
It would literally be you.
Speaker 1 (34:40):
Why me Because you're , what if they're trying to text
the social?
Speaker 2 (34:44):
team.
They aren't Well.
Speaker 1 (34:46):
I think we should.
It could be cool to do it aslike an extension to our TikTok,
because our TikTok for Arcadeis kind of like the point of
view of the social team.
So it'd be cool to have anumber on there that people
could text to talk to the socialteam at arcade other social.
Speaker 2 (35:00):
They haven't enough notifications to deal with, like
they're the ones posting otherthings, probably a good source
of new content but what wouldthey text?
It'd be like a lot of socialmedia managers and marketers.
And so you're saying we need abroadcast channel no, because a
broadcast channel is just oneway.
Speaker 1 (35:17):
That's what I don't understand about the appeal of
broadcast channels, because it'sjust like I'm opting into
another way for a brand to justtalk at me, but I can't talk
back.
I don't need more of those.
Speaker 2 (35:28):
Yeah, I wish broadcast channels.
I don't really see brands beingthat interesting as broadcast
channels, but I do seecelebrities.
I want athletes to havebroadcast channels.
Why?
Because they could leave youvoice notes.
They could be like I'm on myway, like down the tunnel, I'm
going to be wearing this.
Look out for this.
Speaker 1 (35:47):
Why do you need a broadcast channel for that?
Speaker 2 (35:49):
I don't know, I just I'm like trying to think of like
what would be a great, maybethey need a WhatsApp no why,
because then there'd be too manypeople responding to stuff.
You can't have it too cluttered.
There's like an art to the dmor group chat.
What would be?
What do you think is the maxamount of people that's allowed
to be in a group chat likeyou're?
(36:13):
You're in a ton of group chatsfor fantasy, like how many
people are in those?
Speaker 1 (36:17):
well, yeah, I going to say like probably no more
than a dozen, and even that'spushing it like.
A dozen is a lot An idealamount in a group chat, fantasy
football aside, would probablybe Four to six, but I don't know
if Any of our yeah, four to sixis nice.
Speaker 2 (36:36):
I'd say ten is too much Personally Because it could
easily get Out of control.
Speaker 1 (36:38):
Yeah, four to six is nice opinions I want to know I'd
say 10 is too much.
Personally it's pushing itbecause it could easily get out
of control, like if somethinghappens and everyone's chatting
yeah, I think people are gettingbetter with group chat
etiquette though like I thinkearlier in the the group chat
era, people there would just belike these rabbit trail
conversations that happen anytime of day that just get
(36:58):
unhinged and chaotic and with noregard for people that have
jobs or other things to do.
But I think it's gotten better,where it's almost like people
have a better sense of likewhen's an appropriate time to
get a little crazy in the groupchat versus when's a good time
to just like react to a messageand then come back to it later.
Speaker 2 (37:18):
I like when there's someone that like leaves the
group chat.
Speaker 1 (37:21):
That's such a move.
Speaker 2 (37:22):
It's such a move I love when, like Apple's, like
so-and-so has left the groupchat.
Speaker 1 (37:28):
Yeah, and everyone's like was it an accident?
Why did they leave?
Did someone remove them?
Speaker 2 (37:34):
Yeah, that's also crazy.
Speaker 1 (37:36):
when someone removes someone from the group chat, yes
, and it tells you who.
They didn't leave on their ownaccord.
Speaker 2 (37:41):
Oh my gosh, it's so fascinating.
I also I think with the groupchat etiquette.
I love when people like bow outof group chats and they have
like this, like for me, as likesomeone who's like really it's
hard.
I'm like like such a peoplepleaser, I'm like down for
whatever group chat I'm in, justlike I'll silence one's letter
Kind of annoying.
Speaker 1 (37:58):
Just take the L and just ride along.
Yeah, I'm fine.
Speaker 2 (38:01):
You can add me to your group chat.
I might not like respond, but Ithink when people are like, oh,
like, this is why this groupchat no longer serves me.
I'm going to leave, take care.
I just think I'm like wow, likethat's not me.
Speaker 1 (38:19):
I'm a quiet quitter.
I'll just put that group chaton mute and act like I'm still
there.
But I'm, I'm clued out, I'm injust ignorant, bliss.
Speaker 2 (38:23):
I have bigger battles to fight could not be bothered.
Speaker 1 (38:25):
And if someone?
If so, if the group makes plansand then I don't show up, it is
what it is.
Or if sometimes, if the groupmake plans, then someone will
side channel and be like, oh,are you going to that thing?
Speaker 2 (38:35):
and I'll be what.
Thing.
Speaker 1 (38:37):
But then I'll still end up there.
Speaker 2 (38:38):
Yeah, then you'll get it.
I know you're like all overyour notifications, but you look
at every single notificationfor your group chats.
Speaker 1 (38:46):
Yeah, I look at every notification, but not all looks
are created equal, because Ijust want to get rid of the
notification.
That's why I open it.
Speaker 2 (38:58):
Yeah, you's so funny before you go to bed.
While you're like passivelylistening to me debrief, you're
going through your notifications100%.
Every single little app.
Speaker 1 (39:05):
And then when I wake up I have to like make sure I
check all the notifications sothat it's my home screen is
clear.
Speaker 2 (39:11):
I've actually been really good at not looking at my
phone when I wake up Respect,mostly because I wake up too
late, you're like I don't havethe luxury.
Yeah, and I'm like you'resetting an alarm right, so I
don't need to.
Speaker 1 (39:23):
Your alarms are loud, so I'm glad it's my alarm.
Speaker 2 (39:26):
You have the exact same alarm as me.
Speaker 1 (39:27):
No, I don't.
You don't know, because youdon't wake up from it.
Is that it Sure, are we donefor today?
Speaker 2 (39:34):
I guess so.
Speaker 1 (39:35):
Thanks for watching Big Things.
Make sure you like, subscribe,check us out on Instagram, send
us a message, let us know howmany people is too many in a
group chat.
And also thank you for yourrecommendations for shows to
watch.
We forgot to mention which oneswe tried, but we'll do that
next episode.
Bye, have a nice day.
Speaker 2 (39:56):
You shut it down, we're just like, not just like.
We're just talking too muchabout like well, I was like
trying to like find a segue, tolike go somewhere else.
Welcome to Big Things .
I'm Mike and this is Mitzi.
Speaker 2 (00:15):
This is our show where we talk about big things
we're seeing in the world ofmarketing, social media, pop
culture and sports.
You can catch a show every weekon YouTube or wherever you
listen to podcasts and, ofcourse, be sure to follow us on
Instagram for clips and updateson every episode.
Speaker 1 (00:33):
If you are a listener of Waves or Tea for Lunch, our
other shows that we're notrunning anymore.
We just want to catch you up onhow we're pivoting and what
this podcast is about Basicallythe Kohl's notes of it less
interviews, more of the two ofus and our points of view, more
news and pop culture, whicheverybody wants.
Speaker 2 (00:51):
Absolutely.
Speaker 1 (00:51):
Signals and trends that could influence the future
of digital marketing, and justthe ability to help you zoom out
and be proactive rather thanstay stuck in this reactive sort
of default setting.
Speaker 2 (01:02):
Totally.
Who wants to be reactive?
Yeah.
So today on the show, we whowants to be reactive?
Yeah.
So today on the show, we'regoing to be talking about a few
things.
We're going to talk about oliveoil and how it's set to replace
bottles of wine as a trendinggift this holiday season.
We're going to also talk abouthow the US Surgeon General just
released a warning about howparenting is bad for your health
.
And then we're also talkingabout how Instagram is testing a
(01:24):
WhatsApp DM sticker and how wefeel about it.
Speaker 1 (01:28):
Let's get into it.
Speaker 2 (01:29):
Should we do it?
Speaker 1 (01:30):
Yeah.
So this first one is olive oil.
Set to replace bottles of wineas trendy gifts this holiday
season.
Speaker 2 (01:37):
I know I am so excited.
We're talking about theholidays.
It's October and I just loveholiday season, so I'm all here
for this one.
But in mid-October sorry, inmid-April the grocer published
its finding on olive oil pricing.
This is hot stuff, guys.
It found that the average pricefor a liter of supermarket
owned brand olive oil has grownby a staggering 42 percent.
(02:01):
Can you believe it?
The cost of everything is goingup.
But 42%, like?
Speaker 1 (02:06):
increase is a lot.
Speaker 2 (02:08):
So the combination of the combination of inflation,
supply shortages, harvest theftand a series of food fraud
scandals in which fake olive oilwas seized by local governments
, have driven up the price Iknow, which is pushing olive oil
into the realm of luxury goods.
I am here for that.
Speaker 1 (02:28):
I wonder what you make fake olive oil out of.
Is it just canola oilmasquerading as olive oil?
Speaker 2 (02:34):
I feel like you can instantly tell if something's
canola oil.
Speaker 1 (02:37):
Yeah, you'd think.
Speaker 2 (02:38):
That wouldn't be it.
Speaker 1 (02:39):
It would just be a little too addictive.
Maybe Tastes a little too good,yeah, but much like wine people
.
It would just be a little tooaddictive.
Speaker 2 (02:43):
Maybe Tastes a little too good.
Yeah, but much like wine,people want to know about the
ingredients, like you justmentioned, like the ingredients
that have gone into olive oil,where the olives were grown and
who's behind the brand, which Ipersonally, I feel like I'm also
super curious about that.
In another life, or maybe inthe next life, we should have an
(03:03):
olive oil farm.
Speaker 1 (03:04):
I could see that We've talked about having a
winery like go back to Chile andhave a winery out there, but I
could see an olive oil farm.
I think that would be on brandfor us.
Speaker 2 (03:12):
I actually do have a great uncle who has an olive oil
.
No, not an olive oil farm, anolive farm.
Speaker 1 (03:17):
There you go.
Speaker 2 (03:18):
Thank God, you like olives now.
Speaker 1 (03:19):
The connect.
Yeah, I feel like I only like acertain kind of olives, but I
mean, it's a step in thedirection.
Speaker 2 (03:24):
Yeah, well, back to olive oils.
They are becoming a hot,trending gift right now.
There's a lot of really coololive oil brands that are
getting a lot of activity andmovement.
I think social media personallyhas a contributor to play here,
because there's all theseamazing creators who are in the
food space and they're usinglike beautiful olive oils in
their kitchen and olive oil,really like a good olive oil,
(03:47):
just really makes a hugedifference in a dish.
Yes, so, um, I love to see it.
Also, we have seen a trend likethere's a sober curious
movement that's been happening.
So people are drinking less ingeneral, which, like I, even I.
I don't always know if it'sappropriate to bring a bottle of
wine to like a dinner party,for example, unless they
(04:07):
specifically request it.
Speaker 1 (04:09):
So sometimes I'll do like last night I had a dinner
party and I had a bottle of wineand then a bottle of
non-alcoholic wine, because Ijust don't know who's drinking
and who's not and I don't wantto make anyone uncomfortable, so
yeah, and I think also, as allof us millennials age and we're
in this era of our life wherewe're, you know, living on our
own or even married with kids,and we're cooking more meals at
(04:29):
home and being more thoughtfulabout the ingredients that go
into the meals that we cook,then things like that become
more of a top of mind factor,like something as simple as
olive oil, something as simpleas olive oil, but then also, of
course, with the price going up,it starts to feel more like a
luxury item, and then it's like,oh, thank you for gifting this
to me.
Otherwise, my grocery bill wasgoing to be 40% higher just
(04:53):
because I had to get a bottle ofolive oil this time.
Speaker 2 (04:55):
Yeah, and who knows what's going to be next.
I mean, it made me think likemaybe we should speculate on
what the next trending gift willbe for the holiday season.
Okay, I think there's going tobe lots of food related gifts
happening and personally I'dlove to see like a raw milk
subscription situation happening.
(05:18):
I think that would be a coolgift.
I also was even looking intolike a subscription box at like
local, like farms and ranches.
Speaker 1 (05:29):
Yeah, see, I'm with you on the meat thing, but not I
don't really get down with thesubscriptions.
I feel like subscriptions issomething like stores and brands
have been trying to push onconsumers for a long time and
sometimes it works, but most ofthe time it just ends up kind of
being like not that helpful forthe consumer yeah, but I just
(05:50):
don't know how else, like withwith something like food,
especially like animal-basedproducts, like there's a finite
amount, so so how would you likeif you have a subscription you
give someone?
Speaker 2 (06:05):
a certain quantity of something and then they run out
of it.
Well, no, as a subscription.
It's a great revenue model fora farmer.
Speaker 1 (06:14):
You're like okay, yeah, so it works great for the
producer but doesn't work greatfor the consumer.
Speaker 2 (06:18):
Yeah, and like the point of it is to help the
farmers.
Speaker 1 (06:21):
And also help our bodies.
The point of the gift is tohelp the farmers.
Speaker 2 (06:27):
I'm not thinking about the farmers, okay, I just
think that would be a good gift.
Speaker 1 (06:29):
Yeah, I mean subscriptions are good for gifts
, if that, if it's affordable,like to get like a high quality
product on a subscription.
I don't see that being thataffordable for the gift giver
and in a time when, like, thingsare expensive and every dollar
counts.
I don't know.
Speaker 2 (06:45):
Yeah, I can see what you're saying.
Okay, so maybe it's more oflike food related items, what?
Speaker 1 (06:49):
about this I'm with you on.
Like, even like meat,specifically Like let's talk
about raw meat, or like red meatfrom a farm.
Like, what if we, what if you,instead of it just being about
the product, what if it wasabout an experience?
Instead of it just being aboutthe product?
What if it was about anexperience?
So, going to this like farm totable experience with someone
(07:12):
where they enjoy like grass-fed,like high quality, high grade
beef in like a multiple coursedinner yes, I like that.
Speaker 2 (07:21):
But or what if you know how you could gift someone
like a goat and it was like acharity gift in, like a, like a?
Speaker 1 (07:30):
charity organization no no.
Speaker 2 (07:32):
So what if you but a twist, what if you gifted
someone a cow and you're like Ibought this cow for you at this
farm and all year long you'regoing to have these cow products
like?
Milk and ground beef and thingslike that.
So the cow?
Speaker 1 (07:49):
is going to get butchered.
Speaker 2 (07:51):
Yes, okay, that's a little bit of a gruesome gift.
Speaker 1 (07:54):
But I like the idea of it being at the farm, because
then is the farm storing it forme and just sending it to me in
real time as I need it and Idon't have to store it.
I don't have to buy two newdeep freezes to have this cow.
Speaker 2 (08:06):
If this is your thing like you'd obviously be
thrilled Like, but if this isnot your thing, you'd be
horrified but say this was yourthing and like someone that's
like, I gifted you this cowTommy, and Tommy will be gifted.
Speaker 1 (08:17):
You can't name him if he's going to get butchered.
Come on, didn't you ever watch?
Was it Charlotte's Web?
Yeah, where they were going tokill the pig.
Speaker 2 (08:27):
That actually happened to me in real life when
I went to Chile.
Speaker 1 (08:32):
And my family had not a pig, just reliving childhood
trauma they had a chicken and Igot close to this chicken.
Speaker 2 (08:37):
It's not really on brand for me.
I was more so fascinated bythis chicken.
Speaker 1 (08:41):
What does it look like to be close to a chicken?
I think, Like I was more sofascinated by this chicken.
What does it look like?
Speaker 2 (08:45):
to be close to a chicken, I think Like
relationally.
For sure, we had a moment wehad an emotional connection.
Speaker 1 (08:49):
To be honest, what was the chicken's name?
Speaker 2 (08:53):
You know, I can't remember.
Speaker 1 (08:54):
Fernando.
Speaker 2 (08:55):
I don't always remember the names of the people
I've had emotional connectionswith, wow.
Speaker 1 (08:59):
That's savage.
Speaker 2 (09:01):
Okay, wait Back to what other gifts could be
trending this holiday season.
We were talking with a fewpeople on our team.
Another one that came up wasthrift packages, where people go
.
They create a customized box ofthings that they've thrifted.
I would love this because Ihave always wanted to get into
thrifting I just don't have thetime.
Yeah, clothing, I just don'thave the time.
(09:22):
You like, you really need to belike in the thrift stores in
multiple locations, like lookingfor specific things, and you
have to be so picky like I justdon't have the time for that.
So if someone could do that forme as a gift, I think that'd be
amazing and pick out thingsthat they know that you would
like so it's like very.
Speaker 1 (09:37):
It's not just the utility of like, the
practicality of it right, it's autility or the even the utility
of the usefulness of it, it'sthe utility of the like,
personal element of themunderstanding what you like yes,
it'd be a very hard gift togive someone, but it'd be really
cool if someone likes a lot ofthose thrifters have incredible
taste so it's not like that hardto like.
(09:58):
If they like it, someone elselike it, you know yeah, I'm
thinking about in the lines oflike, similar to what I said
about an experience, but justlike activities, like last
episode we talked about hobbiesand how people need hobbies and
we're kind of in thisexploration arc of finding new
hobbies that they can do thatthey would otherwise have to pay
(10:27):
for.
You know that there's a barrierto entry, like whether it's like
a spa experience or access tolike a pickleball club or
whatever it might be.
You know stuff like that.
I also remember we noticed somesignals around cassette tapes
having a bit of a resurgence.
So maybe there's something tobe said if someone, if your
friend, likes music, gettingthem a Walkman or like something
(10:49):
like that again, and with acouple cassette tapes of their
favorite bands or something likethat.
Speaker 2 (10:53):
Yeah, or like an iPod one of like our creative
director's son, who's Jen Alpha,wants an iPod for Christmas.
Speaker 1 (10:59):
Yeah.
Speaker 2 (11:00):
That's so cool.
Well, that actually reminds me.
It's very important for me toshare with you, listeners, that
we will be working on a specialedition of Scan Club, which is
our newsletter, where we trackthe trends that are happening in
social media and digitalmarketing, and we'll be doing a
special edition that's all abouta gift guide based on some of
the signals and trends thatwe've been tracking, so keep an
(11:20):
eye out for that Hitting yourinbox.
Speaker 1 (11:25):
Coming soon.
Speaker 2 (11:27):
Which I love.
Talking about gifts, what hasbeen the best gift that I've
given you, besides my love?
Speaker 1 (11:35):
You read my mind.
You're good at giving gifts, butthe first one that comes to
mind that meant a lot to me was,um, recently you gave me a
camcorder and it wasn't just outof the blue, it was because you
had heard me talking to somefriends about how I felt like as
(11:58):
we were raising our kids, wewere kind of missing out on the
beauty of those like home videosthat our parents, many people
our age, their parents capturedthrough their childhood and that
you could watch later.
And that's one element of it,and I was also talking about it
in the context of potentiallygetting into some sort of
vlogging that could be more ofthat like home video style vlog
(12:20):
where it's just capturing kindof the quiet in between moments
of like life, even specificallyon the weekends.
All that to say, when you gaveme that camcorder, it was a
really special gift and itwasn't like an old camcorder, it
was like it looked like thatand but it's really small and,
um, it works like digitally,like it's easy to transfer it to
(12:42):
your phone or your computer orwhatever.
So really handy, and I've beentrying to figure out how it fits
into our life and where Ishould bring it out, but I've
been enjoying it.
Speaker 2 (12:53):
Yeah, that was a really good gift that I gave.
I do say so myself.
Speaker 1 (12:56):
What's one of your favorite gifts I've given you?
Speaker 2 (12:58):
I love the jewelry that you get me, especially when
you get me jewelry that Irequest like, like like you're
so nice about it.
Speaker 1 (13:08):
So it's the prescribed gifts.
Speaker 2 (13:10):
Yeah, no, no, no.
I love the jewelry that you'vesurprised me with.
I will give you credit, likeyou are a man who surprises me
with jewelry which is very sweet, so I'm grateful for that.
But I really I feel like whenwe first got married, I didn't
have like any high qualityjewelry, just like cheap trash.
And then we've I've been slowlybuilding up a collection of it
(13:32):
and it's kind of like fun to belike oh, this is what you gave
me for my 32nd birthday.
You know, like things like that, it's like sweet nice.
Speaker 1 (13:41):
Yeah, I feel like you often value the card as much as
a gift oh, I love your cards.
Speaker 2 (13:47):
I need to be better at cards with you, sorry.
Well, I don't, you don't care.
Speaker 1 (13:51):
I like cards when you give them to me, but I don't
have as much of a connection tothem as you do.
Cool yeah.
Speaker 2 (13:58):
I keep them coming.
This reminds me I was watchingFriends and there's an episode
where Chandler and Monica werecelebrating Valentine's Day.
Had they decided that theywould give you to their gifts
that they could make by hand,and it was a really funny
episode.
If, what would you make me if Isaid we're only giving you to
(14:20):
their handmade gifts thisChristmas?
Put me on the spot with thatone I actually don't think there
could be like anything that Icould give you.
Speaker 1 (14:37):
Like, actually I'd probably make you a sourdough
Just like any other Saturday.
Speaker 2 (14:40):
Yeah, I mean, what else can you do?
Speaker 1 (14:48):
Like you can make me a bouquet of flowers.
Well, it's reminding me of youtalked about friends.
It's reminding me of an officeepisode when Pam and Jim were
getting ready for their weddingand they're trying to get a
sense of who's going to come totheir wedding and Phyllis I was
blanking on her name, butPhyllis was asking about a
registry and Pam said they don'thave one and she was trying to
(15:09):
get people to give her money butshe didn't want to say it and
Phyllis didn't really take thebait and she was like oh
wonderful, my friend makes theseamazing birdhouse mailboxes or
whatever it was.
So maybe I'd make you abirdhouse mailbox for all your
mail.
Speaker 2 (15:27):
You would actually hate if I had something like
that.
I know.
Speaker 1 (15:29):
You just hate clutter .
I couldn't think of anything.
Speaker 2 (15:31):
No, it's okay.
All good, you could make me alittle video.
Speaker 1 (15:36):
Okay, sure.
Speaker 2 (15:37):
With your camcorder.
Speaker 1 (15:38):
Sounds good.
Speaker 2 (15:38):
It's handmade, but before Christmas is Halloween.
Speaker 1 (15:43):
Yeah, my favorite holiday, I know you hate
Halloween.
Speaker 2 (15:46):
You're not like a person who likes to dress up in
costume but I'm actually reallyexcited about this year because
I think we've got some goodcostumes at least costume ideas.
Speaker 1 (15:59):
I think it's the perfect costume for us because
it's like kind of like a couplecostume or like a team costume
but couples costume, don't giveit away.
Speaker 2 (16:06):
Yeah, I know, but it's low lift for me, yeah,
which is really nice that ishonestly the secret to a great
couple's costume is you gotta,like, lean into the person who's
most excited about the costume?
Yeah, like, I'm obviously theone who's more excited about
halloween, so I have to put inmore effort and I just have to
be an accessory to your.
(16:26):
Exactly.
Speaker 1 (16:27):
You as like the focal point, which is exactly how I
want to show up for Halloween.
Speaker 2 (16:31):
Totally so.
It's great, I'm excited.
Speaker 1 (16:33):
The worst thing to me about Halloween is like putting
so much effort into a costumeto go out and be cold while
you're trick or treating To geta bunch of candy that you're
only going to eat a little bitof it and then to come home and
(16:54):
have to warm up and recover fromall this time you put into the
costume, especially if there'slike paint involved or like
makeup or things like that.
Speaker 2 (16:57):
It's just so much effort for what I perceive to be
such low utility.
Yeah, I don't really have anymemories of Halloween as a kid,
so we didn't really do much as afamily, but I feel like
Halloween as a young adult wasreally fun and it wasn't cold
for me.
Speaker 1 (17:08):
I think by the time I was a young adult, I already
had feelings about halloween, soI just like it was one that I
just kind of didn't show up forand it's kind of like a holiday
for the girls.
Speaker 2 (17:19):
Yeah, to be honest, yeah, I was dora the explorer
for like three years in a rowand it was an iconic costume, if
I do say so myself.
I literally looked like dora,like I had the short hair and
the wig, I got the actualbackpack and then it's really
just like a t-shirt and shorts.
People would stop me and takepictures with me yeah, so easy
(17:40):
it was.
I was like in my prime easy win.
Speaker 1 (17:42):
I remember when you were the cloud.
That was a good one.
Speaker 2 (17:45):
I was the clouds I was.
I was like, um, I had just likelike Like iCloud, right, I had
like a black shirt and blackpants.
And then I went to the fabricstore, like my first and only
time at the fabric store, and Igot the like like the cushion
inserts and I like pinned themall around me with like glue and
stuff.
And then I cut out and madelike PDF files and JPEG files
(18:07):
and I pinned those to me.
So like PDF files and JPEGfiles and I pinned those to me.
Speaker 1 (18:10):
So I was like the iCloud.
Yeah, that was actually socreative.
You're creative, you're good atthat stuff.
Speaker 2 (18:15):
Anyways, it'll be a good one this year.
Yeah, yeah, I'm excited.
But should we get into our bigthing?
Speaker 1 (18:22):
Yeah, this next thing modern parenting is so
stressful that the US SurgeonGeneral issued a health advisory
about it.
So the US Surgeon Generalissued a public health advisory
recently about the impact ofmodern stresses on parents'
mental health.
Considering that previousSurgeon General advisories have
included the risks of gunviolence and smoking, the public
(18:43):
is paying attention to this oneespecially, I think, because it
was a bit of a curveball.
Speaker 2 (18:47):
Yeah, keep it going well.
It's just like when I first sawthis, I'm like not surprised.
Yes, parenting is so stressfuland hard.
But it's also like so, what amI going to do about it?
Like, if they're like, oh, theus surgeon general issued a
public health warning aroundsmoking, it's like, okay, so the
(19:09):
point of that is like, don'tsmoke, you know.
But it's not like you can juststop being a parent.
It's just like solution, likethere's no solution to it yeah,
I think it's.
Speaker 1 (19:17):
It's funny timing that this came out, because
we've already been, like youespecially have been listening
to some podcast episodes thathave introduced ideas around
changing your mindset about someof these parenting things and
giving your kids more freedomand space to learn things on
their own, without kind ofhelicopter parenting them.
Um, and I think that's more ofthe context of this advisory is
(19:40):
less about oh, parents made abad decision becoming parents
and they shouldn't have causeit's healthier not to, but more
like this is a good prompt tochange the way you think about
parenting.
Maybe that's feeling less guilt, that because you also have a
career that you care about, um,and letting your kids be bored
(20:02):
at home sometimes, rather thanfeeling like you have to come
home and entertain them.
Maybe it's about being likemotivated or driven less by fear
of like an abduction or themfalling and getting hurt or
things like that, and lettingthem operate more independently,
obviously with constraints andboundaries, but so that they can
learn things on their owninstead of us having to hold
(20:25):
their hands.
You know, it's more stuff likethat.
Speaker 2 (20:27):
I think, yeah, I think it needs to like to like.
I think, as parents, we need tolike get in communities where
we all adopt this like newmindset of unbothered parenting,
because it's important for ourkids, but it's also important
for us.
So basically, this like wholesurgeon general warning came
because traditional parenting,or like parents right now have a
(20:49):
lot of challenges, likeprotecting their children from
harm finances.
There's additional stressorsthat didn't exist before that we
have to start to consider, likesocial media, the youth mental
health crisis, increasedfinancial strain, cost of child
care so it's like all thesethings have factored into a very
stressful time to be a parent.
(21:09):
So there's like impact toparents' mental health.
That's what is so shockingabout this news, because it's
talking about the impact onparents.
There's also long-term impacton kids, which is starting to
get tracked as well.
But yeah, we've been talkingabout a lot about this, this,
but one stat that really stuckwith me is that working moms
today spend just as much timewith their kids as stay at home
(21:33):
moms did in the seventies.
Speaker 1 (21:34):
Yeah, that was a shocker.
Speaker 2 (21:35):
Yeah, and it's like how is that possible?
It's like working moms today areexpensing their their time and
their sleep and their hobbiesand their friends for the sake
of spending more time with theirkids with.
And you would think like is itso bad to spend more time with
their kids with?
And you would think like is itso bad to spend more time with
your kids?
And it's not necessarily bad tohave time with your kids.
(21:57):
It's more so like kids aren'tgetting free play or independent
play, which can have long-termimpact on how they develop
self-confidence and could leadto things like anxiety and
depression and things like that.
But also, for a parent is likeyou don't become or you don't
have the chance to become andexplore the other sides of you,
like your hobbies, which wetalked about in our last episode
(22:19):
, and like the other things thatmake you who you are.
So it's so important to likeunderstand that that's what's
happening and maybe like makesome boundaries and have
discipline, to like protectyourself and like still make
sure that be that person youwere before you had kids, that
you can arrive at your best foryour kids.
Speaker 1 (22:38):
Yeah, 100% Quality over quantity.
Yeah, and I think some of youlistening or watching might ask
why are you talking aboutparenting on a marketing and pop
culture podcast?
But I think the truth is thisaffects all of us.
Not everyone is going to starta family, but many of us will,
and many of our listeners andsubscribers are entrepreneurs
(23:00):
like us.
Even more of them probably aredual career households.
Um, and whether you have kidsnow or not, it just becomes a
huge, obviously a huge part ofyour life and it's a priority
that you need to weigh againstall of those other plans and
hopes you have for your life.
Totally, yeah, it affects us aswe run a business and build a
(23:23):
business together and then comehome and have to navigate what
it looks like to be parents aswell and partners in parenthood
as well, and where we likereally are hands on at our work
and like drive the bus and andare involved in a lot of the
layers of what we do.
It's easy for us to then gohome and kind of have the same
(23:44):
sort of approach with our kids,where we want to really be
driving them forward towards agoal and we want to kind of
micromanage the way that theyget there.
But I think we've alreadystarted to see it.
But I think we've alreadystarted to see it Like our
daughter has been thriving whenwe give her space to explore and
try things and even to fail orto fall down and scrape her knee
or, you know, go around theblock on her scooter or go to
(24:06):
her friend's house and knock onthe door without us.
Even just little things likethat go a long way.
Speaker 2 (24:10):
So yeah, the other thing that is interesting, like
if we put our marketing hat on,like this, does tie into a lot
of our work.
Because knowing that, likeparents are really stressed
right now, like parents and I'lljust speak for moms like moms,
I think, are such a hugeconsumer base they hold the
purse strings of most households, so when you think of that as a
(24:31):
consumer base, it kind of helps.
It reminds me of this trendthat we've been tracking all
year, like less stress, morerest is like we're all stressed.
So as a marketer, I'm thinking,knowing that, like how can I
make maybe this consumer group abit more less stressed or how
can we make their life a littleeasier?
And I think, if we had to putour marketing hat on, we should
(24:54):
think about how we can approachthat as a brand.
Like that's an interestingproblem to solve.
Speaker 1 (25:00):
Yeah, a hundred percent.
Yeah, how, how can you providerelief to these people that are
juggling so many importantpriorities all at the same time
and really running on low levelsof energy and low amounts of
available time?
Speaker 2 (25:14):
Totally, but it it reminds me, I feel, like a brand
that does really well with thatis Walmart yeah that I would
not have thought of Walmart yeah, walmart, they actually have
pretty amazing Mother's Daycampaigns.
you can tell they have like bigbudget for Mother's Day and
Black Friday and it makes sensefor them because those are the
(25:37):
two like moments in the yearthat matter to their consumers,
which is like moms, likemillennial moms are such a big
part of their consumer base andthat's who they're going after.
So their Black Friday campaignactually last year was so iconic
.
It was a mean girls reunion, itwas Lindsay Lohan reunion here
(26:02):
in lindsey lohan uh amandaseyfried I don't think what's
her name was in it the main one.
I'm blanking, I know, but it wasreally good.
You should look it up and itwas like a full like video
series on it and they did agreat job.
I also really loved theirmother's day campaign.
Last year, too, they had abunch of celebrity moms,
including cardi b.
That was my favorite part.
Basically giving advice to newmoms and talking about the
delivery service and, like to behonest, a delivery service is
such a clutch gift and such aclutch tip for new moms like get
(26:27):
some sort of delivery service,it'll make your life so much
easier.
I cannot believe that ourmothers literally drove to the
grocery store for everythingthey needed oh, I know, I can't
believe.
Speaker 1 (26:37):
Can't believe.
You're changing your tune ondelivery services, though, after
shading me a couple episodesago about getting groceries on
Uber Eats.
Less stress, more rest, mitzi,I know.
Speaker 2 (26:47):
I get it Like I'm all in favor for delivery services
and delivery service people, butI think what cracks me up about
yours is that like I don't knowwhat's coming.
Cracks me up about yours isthat like I don't know what's
coming.
It's like I'm at home gettinglike our you know dinner time
routine going and then suddenlythere's someone at our door with
like three cartons of milk andI'm like, oh okay, like, and I
(27:07):
can.
I just know you're in thecorner of our home somewhere,
likely on the toilet, like doingyour delivery, like it's just
so funny to me.
Speaker 1 (27:16):
I'm being proactive.
I'm assessing what we're goingto need for the weekend, and I
know that you are doing it aswell, except you're responding
to it in two different ways.
I'm responding to it with asolution to the problem.
You're responding to it withbuilding, compounding stress
inside of you that's going toaffect all of us until it's
resolved.
Speaker 2 (27:35):
So so that we have a good weekend.
I'm adding have a good mentalload is what you're saying.
That is so me.
I for sure I'm doing that.
Speaker 1 (27:40):
I don't deny that yeah, so then when that knock
comes at the door and the milkis there and maybe some bacon
and eggs and orange juice andlike stuff like that just the
odds and ends, not something youwant to go all the way to the
grocery store and do a full haulfor.
Speaker 2 (27:54):
You can thank me yeah , you can just breathe a sigh of
relief to take this to the nextlevel.
If you want to take it all theway, we should have a shared
note of a like running list ofthings, because when I think of
stuff I like add it in my mentalnote and then I'm like, oh,
there's a delivery here like Icould have asked for xyz you
(28:15):
know, I don't know, I do thatfor groceries, and then you
shoot from the hip on amazon.
So true, I do shoot from the hipon amazon.
Speaker 1 (28:22):
I just see emails come in from amazon.
Your order has been placed.
You know what I love aboutamazon is that you don't tell me
what has been placed.
So when my husband gets that,it doesn't tell me, it just
tells me an order that's why Ilove it.
Speaker 2 (28:33):
Oh, so you're just like oh, an order has been
placed.
I wonder what that could be.
Speaker 1 (28:37):
Yeah.
You're like surprise, but Iusually expect you to tell me,
because you process most of thethings that you do with me
verbally.
Speaker 2 (28:44):
I am a verbal processor yes.
And specifically at night.
Speaker 1 (28:49):
Yeah, that is my favorite time to verbally
process with you.
We're watching Netflix andyou're falling asleep, and then
we go get ready for bed andwe're in bed and I'm on the
nearly death's door in terms oflike going into my coma for the
night, and you're like, by theway, here's 18 things I've been
thinking about.
All of a sudden, I'm awakeagain.
Speaker 2 (29:06):
You know what it's?
Because when I wash my face, Itruly feel alive again.
Yeah, it's true.
Well, should we move on to thenext big thing?
Speaker 1 (29:14):
Thing three.
Speaker 2 (29:15):
Let's do it.
Instagram is testing WhatsAppstickers to facilitate DM
conversations, so Instagram isvery close to launching a new
WhatsApp sticker for Instagramstories, which will allow brands
and help brands drive DMconnections with people through
the messaging app.
The new WhatsApp sticker willhelp prompt DM conversations.
The new WhatsApp sticker willhelp prompt DM conversations and
(29:37):
it'll be available tobusinesses that have connected
their WhatsApp business numberto their Instagram account.
So this is super interestingbecause we've been also.
Another thing we've beentracking all year is like people
want close friends only, so theDMs are where so much of
activity and engagement onsocial media, specifically on
Instagram, is happening.
It's in the group chats, it'sin, you know, the DMs and so,
(30:02):
like WhatsApp isn't really thatbig and popular in North America
, but it's huge everywhere else.
Speaker 1 (30:07):
Yeah, Internationally it's big.
Speaker 2 (30:09):
Yeah, and at first, when I was reading this, I'm
like the last thing I'd ever dois DM or WhatsApp with a
business.
But it's super common in othercountries, like in latin america
.
You're often dming with abusiness through whatsapp or
calling a business throughwhatsapp.
I remember when I I sent afamily member flowers in chile,
(30:30):
I had to dm or text a whatsappnumber to like confirm my order
and I was like who's this personthat I'm going to be texting
with?
But it's like, literally,that's the business.
Speaker 1 (30:40):
That's how you talk to them.
I like that, actually Like.
I hope I would like that tocatch on more here, cause I
don't really feel like callingbusinesses to like ask a
question or to confirm areservation or whatever.
If I can do it over message,that's way better.
And some restaurants here likeif you want to book a
reservation or even ask ifthere's a wait or whatever, some
of them will have a text number, but that's not common practice
(31:03):
.
Speaker 2 (31:03):
No.
Speaker 1 (31:03):
So I think it's cool.
I think it's something that Iwould like to see catch on.
I often forget that WhatsApp isowned by Meta, so I was kind of
like, why are they doing thiswith WhatsApp?
But that makes sense.
I don't know what a WhatsAppappbusiness number is, um, unless
is that just the phone number?
yeah, I think you connect yourphone number to your instagram
account and it's like goesthrough whatsapp yeah, and
(31:26):
apparently I don't know if yousaid what you're gonna say about
whatsapp, but it reminds methat snapchat apparently is
adding advertising placementsinto their dms.
That's which I think's soannoying.
Speaker 2 (31:39):
I am so done with snapchat.
Like I know that and snapchat'snot for me, like snapchat's not
trying to be for me, and that'sfine, but I just want snapchat
to know that it's not for meeither.
Speaker 1 (31:49):
Like the, the feeling is mutual, because I just think
everything that they're doingis just so like weird yeah, well
, they're also contradictingthemselves because, they did
this whole thing about howthey're the anti antidote to
social media and they're not asocial media platform, which
cool respect if, like, you'regonna lean into that and
(32:10):
actually like, do that and showus that.
But then really they're actinglike any other social platform
out there, and even more so likethey seem like meta in the
sense that they're looking forany opportunity to earn an
advertising dollar, but evenmeta hasn't put ad placements in
the DMs.
Speaker 2 (32:28):
Yeah, that is just so savage Like.
Is there any sacred space inthe world anymore?
Speaker 1 (32:33):
Yeah, like what?
Am I going to be chatting withmy Snapchat homies about how I
need winter tires and then getan ad for Cal tire, you know
like?
Speaker 2 (32:40):
I don't need that.
Speaker 1 (32:41):
It's nice, but outside of the DMs.
Speaker 2 (32:43):
Yeah, Outside the DMs .
I want my phone.
Can't my phone do that?
Like Siri, I want my phone tobe like oh, like I noticed that
you text your husband aboutwanting flour.
Do you want me to add that toyour shared note?
Yeah, exactly like an AI systemkind of yeah isn't that the job
of AI is to like, make ourlives easier yeah, ai still
(33:05):
feels like a separate, almostlike autonomous, unbiased tool
whereas like if I'm getting anad in a private message thread
from a social platform.
Speaker 1 (33:16):
To me that feels like someone's in the chat listening
you know.
Speaker 2 (33:20):
Yes.
Speaker 1 (33:20):
And we all know that, like these channels are
monitoring what we say and whatwe engage with anyway, but it
just feels less intrusivebecause the ads that they're
serving us are in more of likethe public feeds.
Speaker 2 (33:33):
Right, you know.
Speaker 1 (33:33):
So it's just it just doesn't feel right.
Speaker 2 (33:36):
It doesn't sit right with me.
Yeah Well, did you notice thaton Instagram there's like that
meta AI thing, when you likesearch for someone?
I've gotten tripped up withthat because I was trying to
like search for someone that Iwant to like message or like
look at something, and then metaAI will be like oh, are you
looking?
Speaker 1 (33:51):
I'll just take it as an AI prompt.
Speaker 2 (33:52):
Get out of here, yeah .
Speaker 1 (33:54):
You're in my way frustrating.
Speaker 2 (33:56):
Yeah, I feel like we could talk about ai a lot, um,
but specifically I just want tolike make sure that snapchat
understands that this is likenot okay and leave the dms alone
yeah, but we're here forwhatsapp.
Yeah, whatsapp, I can take morespace in north america although
, if this is going to happen, Ido need to pay attention to my
whatsapp you gotta turn yournotifications on I know I I have
(34:18):
a few group chats in there andI just know it's just like
chit-chat banter and it's fine.
Speaker 1 (34:23):
It doesn't require your active participation.
Speaker 2 (34:26):
So I just kind of ignore it.
Yeah, Same with our other oneSignal.
Speaker 1 (34:30):
All right.
Well, we're here for theWhatsApp.
Resurgence or insurgence.
Speaker 2 (34:34):
Do you think we would ever add that to Arcade where
someone could text?
It would literally be you.
Speaker 1 (34:40):
Why me Because you're , what if they're trying to text
the social?
Speaker 2 (34:44):
team.
They aren't Well.
Speaker 1 (34:46):
I think we should.
It could be cool to do it aslike an extension to our TikTok,
because our TikTok for Arcadeis kind of like the point of
view of the social team.
So it'd be cool to have anumber on there that people
could text to talk to the socialteam at arcade other social.
Speaker 2 (35:00):
They haven't enough notifications to deal with, like
they're the ones posting otherthings, probably a good source
of new content but what wouldthey text?
It'd be like a lot of socialmedia managers and marketers.
And so you're saying we need abroadcast channel no, because a
broadcast channel is just oneway.
Speaker 1 (35:17):
That's what I don't understand about the appeal of
broadcast channels, because it'sjust like I'm opting into
another way for a brand to justtalk at me, but I can't talk
back.
I don't need more of those.
Speaker 2 (35:28):
Yeah, I wish broadcast channels.
I don't really see brands beingthat interesting as broadcast
channels, but I do seecelebrities.
I want athletes to havebroadcast channels.
Why?
Because they could leave youvoice notes.
They could be like I'm on myway, like down the tunnel, I'm
going to be wearing this.
Look out for this.
Speaker 1 (35:47):
Why do you need a broadcast channel for that?
Speaker 2 (35:49):
I don't know, I just I'm like trying to think of like
what would be a great, maybethey need a WhatsApp no why,
because then there'd be too manypeople responding to stuff.
You can't have it too cluttered.
There's like an art to the dmor group chat.
What would be?
What do you think is the maxamount of people that's allowed
to be in a group chat likeyou're?
(36:13):
You're in a ton of group chatsfor fantasy, like how many
people are in those?
Speaker 1 (36:17):
well, yeah, I going to say like probably no more
than a dozen, and even that'spushing it like.
A dozen is a lot An idealamount in a group chat, fantasy
football aside, would probablybe Four to six, but I don't know
if Any of our yeah, four to sixis nice.
Speaker 2 (36:36):
I'd say ten is too much Personally Because it could
easily get Out of control.
Speaker 1 (36:38):
Yeah, four to six is nice opinions I want to know I'd
say 10 is too much.
Personally it's pushing itbecause it could easily get out
of control, like if somethinghappens and everyone's chatting
yeah, I think people are gettingbetter with group chat
etiquette though like I thinkearlier in the the group chat
era, people there would just belike these rabbit trail
conversations that happen anytime of day that just get
(36:58):
unhinged and chaotic and with noregard for people that have
jobs or other things to do.
But I think it's gotten better,where it's almost like people
have a better sense of likewhen's an appropriate time to
get a little crazy in the groupchat versus when's a good time
to just like react to a messageand then come back to it later.
Speaker 2 (37:18):
I like when there's someone that like leaves the
group chat.
Speaker 1 (37:21):
That's such a move.
Speaker 2 (37:22):
It's such a move I love when, like Apple's, like
so-and-so has left the groupchat.
Speaker 1 (37:28):
Yeah, and everyone's like was it an accident?
Why did they leave?
Did someone remove them?
Speaker 2 (37:34):
Yeah, that's also crazy.
Speaker 1 (37:36):
when someone removes someone from the group chat, yes
, and it tells you who.
They didn't leave on their ownaccord.
Speaker 2 (37:41):
Oh my gosh, it's so fascinating.
I also I think with the groupchat etiquette.
I love when people like bow outof group chats and they have
like this, like for me, as likesomeone who's like really it's
hard.
I'm like like such a peoplepleaser, I'm like down for
whatever group chat I'm in, justlike I'll silence one's letter
Kind of annoying.
Speaker 1 (37:58):
Just take the L and just ride along.
Yeah, I'm fine.
Speaker 2 (38:01):
You can add me to your group chat.
I might not like respond, but Ithink when people are like, oh,
like, this is why this groupchat no longer serves me.
I'm going to leave, take care.
I just think I'm like wow, likethat's not me.
Speaker 1 (38:19):
I'm a quiet quitter.
I'll just put that group chaton mute and act like I'm still
there.
But I'm, I'm clued out, I'm injust ignorant, bliss.
Speaker 2 (38:23):
I have bigger battles to fight could not be bothered.
Speaker 1 (38:25):
And if someone?
If so, if the group makes plansand then I don't show up, it is
what it is.
Or if sometimes, if the groupmake plans, then someone will
side channel and be like, oh,are you going to that thing?
Speaker 2 (38:35):
and I'll be what.
Thing.
Speaker 1 (38:37):
But then I'll still end up there.
Speaker 2 (38:38):
Yeah, then you'll get it.
I know you're like all overyour notifications, but you look
at every single notificationfor your group chats.
Speaker 1 (38:46):
Yeah, I look at every notification, but not all looks
are created equal, because Ijust want to get rid of the
notification.
That's why I open it.
Speaker 2 (38:58):
Yeah, you's so funny before you go to bed.
While you're like passivelylistening to me debrief, you're
going through your notifications100%.
Every single little app.
Speaker 1 (39:05):
And then when I wake up I have to like make sure I
check all the notifications sothat it's my home screen is
clear.
Speaker 2 (39:11):
I've actually been really good at not looking at my
phone when I wake up Respect,mostly because I wake up too
late, you're like I don't havethe luxury.
Yeah, and I'm like you'resetting an alarm right, so I
don't need to.
Speaker 1 (39:23):
Your alarms are loud, so I'm glad it's my alarm.
Speaker 2 (39:26):
You have the exact same alarm as me.
Speaker 1 (39:27):
No, I don't.
You don't know, because youdon't wake up from it.
Is that it Sure, are we donefor today?
Speaker 2 (39:34):
I guess so.
Speaker 1 (39:35):
Thanks for watching Big Things.
Make sure you like, subscribe,check us out on Instagram, send
us a message, let us know howmany people is too many in a
group chat.
And also thank you for yourrecommendations for shows to
watch.
We forgot to mention which oneswe tried, but we'll do that
next episode.
Bye, have a nice day.
Speaker 2 (39:56):
You shut it down, we're just like, not just like.
We're just talking too muchabout like well, I was like
trying to like find a segue, tolike go somewhere else.
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