December 3, 2024 • 43 mins
Beyoncé is gearing up for the NFL Christmas Gameday halftime show, while Volvo and Jaguar’s latest ads are bringing the tears (for very different reasons). Plus, Smirnoff appoints Troye Sivan as their new Chief Vibes Officer—what does that even mean? This week on Big Things, we’re talking all things holiday hype, brand moves and more.
More from us:
Timestamps:
- 01:00 – We are living in a winter wonderland ☃️
- 02:30 – Big Thing #1: Beyoncé is performing during the halftime show for the NFL Christmas Gameday on Netflix.
- 5:20 – Netflix livestreaming attempts (is Netflix gaslighting us?).
- 8:20 – NBA’s Disney take over: a family-friendly game.
- 11:40 – Jason Kelce to host a late-night talk show on ESPN.
- 19:00 – Big Thing #2: Volvo and Jaguar ads make us cry, and it’s not for the same reasons.
- 25:00 – Rebrands aren’t easy, but this was not it Jaguar.
- 27:50 – Mitzi wants a Volvo.
- 35:00 – Big Thing #3: Smirnoff announces Troye Sivan as Chief Vibes Officer and charged with keeping the vibes immaculate ✨
- 41:40 – Domingo makes an appearance on SNL again and shows up at the Sabrina Carpenter concert in LA.
- 45:44 – We’re in the top 15% of podcasters!
Show notes:
- Volvo commercial: https://www.instagram.com/reel/C_f2Ecuol6t/?igsh=MWNiNGVodWR6MDVtbg==
- The SCAN 👀 CLUB Gift Guide: https://scanclub.substack.com/p/gift-guide-what-people-want-for-the
- The SCAN 👀 CLUB Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2024
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Do you want to do the usual order where you say
welcome to Big Things and I saythis is our show, or do you want
to flip it?
I'm down for that.
Speaker 2 (00:11):
Welcome to Big Things .
I'm Mitzi.
This is Mike.
Speaker 1 (00:14):
And this is our show where we talk about the things
that we're seeing in marketing,social media, pop culture and
sports, and the signals thatwe're watching that could
influence the future of digitalmarketing.
Speaker 2 (00:26):
Today, we're going to be talking about a few big
things, first one being thatBeyonce is performing the
halftime Christmas Day NFL game.
Volvo and Jaguar made us crythis week, but for two very
different reasons, and Smirnoffnames Troye Sivan as its chief
vibes officer.
Speaker 1 (00:44):
This is going to be an action-packed episode.
Speaker 2 (00:46):
I know lots of car talk already.
Speaker 1 (00:48):
I know you're in slippers today, and usually I'm
the one in the so-calledslippers, but today I wore the
Gore-Tex Solomons in honor of mysurviving winter checklist.
Speaker 2 (00:57):
Your winter tips, which came just in time because
we are in a winter wonderland.
Speaker 1 (01:01):
Yeah, it's true, and there's a snowfall warning for
this weekend.
Yeah, it's true.
Speaker 2 (01:04):
And there's a snowfall warning for this
weekend.
Speaker 1 (01:05):
Yeah, 10 inches, right, yeah, like 5 to 10.
It was like 15 to 25centimeters or something like
that.
Speaker 2 (01:10):
That's crazy.
Speaker 1 (01:11):
So if the math is mathing, we could have up to 10
inches of snow in the next 24hours.
Yikes, I mean, if it's going tobe cold, it may as well be
snowy, that's what I always sayI'm ready for it.
Speaker 2 (01:23):
I feel like we're all in denial, that winter is like
a big part of our lives.
And then it happens and I thinkI'm just I'm going to embrace
it this year.
Speaker 1 (01:33):
Yeah, me too, I think , and so far we've been inside
mostly.
I think this weekend I was umprocessing that I feel like I
need to get the kids outside abit more.
Speaker 2 (01:44):
Yeah, you guys should make a snowman.
Speaker 1 (01:45):
Yeah, make a snowman, dig some caves and build a fort
.
Speaker 2 (01:50):
Yeah, kids would love that Wander around, throw some
snowballs.
I'll just have the hotchocolate ready for you, guys.
Speaker 1 (01:54):
I feel like I need to start conditioning Timo to get
some snowballs in the face andbe ready for the recess
playground.
Speaker 2 (02:00):
You know that kind of thing, Not my little prince, he
playground.
Speaker 1 (02:06):
you know my little prince he'll probably like it.
Elena would hate it.
Yeah, our son would probablylike it.
Yeah, yeah, so catch me outsidethis weekend in the fluffy snow
all right, I'll see you fromthe window you can make some hot
chocolate, yeah sounds good,cook it up should we talk?
Speaker 2 (02:19):
about Beyonce again yes are you sick of talking
about her?
Speaker 1 (02:24):
As we were prepping the script, I was like I wonder,
I wonder how often we'll talkabout Beyonce, but I mean, she
deserves it.
Speaker 2 (02:32):
That's a good answer.
She does, and this combines allyour favorite things with all
my favorite things, and that isthat Beyonce is performing at
halftime for Netflix's firstever NFL Christmas Day broadcast
Big news.
So the game features theCowboys versus the Ravens, which
will be streamed live onNetflix, and this is a huge get
(02:53):
for Netflix, who reportedly paid$150 million for the global
rights to the Christmas Daygames.
So that's two games total,which are about $75 million each
.
Although the details of the NFLChristmas game day performance
on Netflix are currently underwraps, beyonce is expected to
bring along some special guestswho are featured in Cowboy
(03:15):
Carter, which is her last latestShabuzy my guy.
I'm sure Shabuzy will be there.
I'm pretty sure I saw that.
Speaker 1 (03:22):
Shabuzy got snubbed at the CMAs and there's like
some semi, like racist commentsfrom stage I was gonna say it's
giving racism yeah, that sucksyeah, that does suck.
Speaker 2 (03:33):
Well, hopefully shibuzi will be at the nfl
halftime show I keep saying nflhalftime show.
It's not like the nfl halftimeshow, it's the christmas day nfl
halftime show which nfl onchristmas day is Day NFL
halftime show which.
Speaker 1 (03:43):
NFL on Christmas Day is pretty lit.
Speaker 2 (03:46):
Yeah, it's always fun , it's similar to NFL on
Thanksgiving.
Speaker 1 (03:48):
I don't know if you've seen this in the last
couple years as you started topay more attention to football,
but a big Thanksgiving traditionis the winning team on
Thanksgiving Day gets to eatthese huge drumsticks.
Speaker 2 (03:59):
Yeah, I did see that Turkey legs.
Speaker 1 (04:01):
Yeah, turkey legs, yeah, turkey legs.
So I feel like thanksgiving inthe nfl and christmas in the nfl
are both like goadedtraditional experiences wow, I
could go for a turkey leg rightnow you're huge on the protein
this month I'm all about themeat.
Speaker 2 (04:16):
Um well, yeah, you are.
Stop, I'm surprised.
Speaker 1 (04:20):
I'm surprised we're not doing like ribeye steak
tonight.
Speaker 2 (04:22):
I feel like we're on a roll of steak.
I would love ribs and a turkeyleg right now.
Speaker 1 (04:28):
Just for an afternoon snack.
Speaker 2 (04:30):
I'd be so down.
Well, this is a huge get forNetflix.
I'm obviously thrilled to seeBeyonce on stage at an NFL game,
like where she belongs.
She's in a few halftime showsfor Super Bowl and I'm excited,
excited, like who's she gonnabring out?
What's it all gonna be like?
Speaker 1 (04:48):
in addition to the excitement around her, it's
pretty cool that she's bringingguests that's always so fun um,
and people were obviously sodisappointed when she showed up
at a kamala harris rally andthen didn't perform, so I feel
like this is retribution for allthose people that missed out.
But, um, I think it's kind ofcrazy work for Netflix to pay
$150 million just for the wholegame to be buffering on their
(05:11):
live stream, because that MikeTyson and Jake Paul fight was
terrible.
Speaker 2 (05:16):
Really, I know you were trying to watch it.
Did you end up watching any ofit?
Speaker 1 (05:20):
I saw a little bit on Twitter Like people's streams
on their ex profiles from likeseats in the stadium were better
than the Netflix stream.
Speaker 2 (05:30):
That sucks, antonio.
Speaker 1 (05:31):
Brown speaking of the NFL.
He live streamed on X fromwhere he was sitting and it had
like five million viewers orsomething like that because
people couldn't access theNetflix stream.
Speaker 2 (05:42):
That's my biggest concern here, because people
couldn't access the Netflixstream.
That's my biggest concern here,like the time that Netflix has
done live streaming, althoughthe idea and the concept, like
I'm all for the love is blindreunion, which I know you didn't
try to stream at all, but whenwe were with you, though, really
trying to watch it couldn'twatch it.
It was like, I think, maybe thefirst of the like the live
streaming, like attempts thatthey've had, and it was terrible
(06:03):
.
So I'm I'm very concerned thatwe'll miss some of it, but I
mean, there will be a replay,obviously yeah, I guess I wonder
.
Speaker 1 (06:11):
I sometimes wonder too if we get the short end of
the stick in Canada, like is itworse for us in Canada than it
is for people in the US?
Speaker 2 (06:18):
probably.
Speaker 1 (06:19):
I feel like there's got to be like some
prioritization scheme yeah, theywould never tell and I thought
it was even kind of petty bynetflix too, because when we
were trying to access the, themike tyson and jake paul fight,
they kept kind of gaslighting usas if it was our wi-fi and
getting us to troubleshoot ourwi-fi connection, and then every
time we'd be like your wi-fi isfast yeah and then we'd try to
(06:43):
reconnect and it would stilljust buffer it 25 we all had to
be like off our phones and stuffyeah, it was so lame.
Speaker 2 (06:49):
Um, the thing that is so interesting about this, too,
is like obviously netflix ismaking a move here, like they
paid a lot of money for therights to the nfl uh, christmas
day games, and I know likefootball is synonymous with
Thanksgiving in the US.
Speaker 1 (07:04):
And.
Speaker 2 (07:04):
I think they're trying to make some like you
know, tradition happen with likeChristmas Day and, from what I
saw on social, a lot of like NBAfans were like freaking out
over this, because I know NBAChristmas Day games are a big
deal and they make it like a bigmoment in the season.
(07:25):
Apparently, the broadcast islike 13 hours long or something.
Speaker 1 (07:29):
The NFL broadcast.
Speaker 2 (07:30):
No, the NBA broadcast .
The NFL broadcast is only twogames, while the NBA is like
eight games or something, soit's interesting to see that.
I also saw that the NBA sincethis Netflix announcement.
They announced that they'regoing to be doing Christmas Day
games with a Disney Mickey Mousetakeover, which is cute, but
(07:51):
it's not Beyonce.
Speaker 1 (07:52):
I know, like, if you're going to pick, I feel
like most people are going topick Beyonce.
Speaker 2 (07:57):
Yeah, wasn't there some sort of NFL game where they
did a Toy Story takeover?
Speaker 1 (08:03):
There was some sort of like.
I don't know if it was AI orjust AR, but you could either
watch the game in real life,like the real version, or I
think it was on Amazon, maybe.
Speaker 2 (08:14):
Yeah that sounds right, or?
Speaker 1 (08:16):
it might have been on Disney but you could watch it
in real time.
But there was like an effectapplied where it looked like
they were like Disney or ToyStory characters playing a
football game.
Speaker 2 (08:27):
I think that's what they're gonna do for the NBA
game.
So they're gonna do like MickeyMouse characters like Toontown,
like Donald Duck and Goofy likedoing the game.
Speaker 1 (08:37):
I want to see Goofy throw a Hail Mary, for sure, or
I guess it's NBA so like athree-pointer yeah, yeah, who's
Steph Curry gonna be?
I don't know.
I don NBA, so like athree-pointer.
Speaker 2 (08:45):
Yeah, yeah.
Who's Steph Curry going to be?
I don't know.
I don't know if like characterswill be assigned to players.
I don't know how that will be.
Speaker 1 (08:50):
Yeah, it's wishful thinking.
Speaker 2 (08:52):
Yeah, apparently the Toy Story one is like super
popular.
Speaker 1 (08:55):
It was actually well done.
I thought yeah, yeah.
Speaker 2 (08:58):
But you know what's crazy when I think about that is
someone who's like an NBA fan.
Is he going to turn on theDisney version of the game so
his family can watch it with him?
Speaker 1 (09:09):
I think, yes, that's if I if like for the, if it was
football for me, if that was away for me to get, like our kids
, a little bit more stoked aboutthe sports that I like to watch
and want to have on the TV,instead of them streaming on.
Speaker 2 (09:27):
Disney Like watching their show.
Speaker 1 (09:28):
Yeah, then I would switch over to that for sure,
because I still get the gist ofthe game.
Speaker 2 (09:30):
but they're like whoa , but you don't feel like you're
sacrificing the experience ofwatching the game To an extent?
Speaker 1 (09:38):
but like pros and cons, that's really nice, yeah,
okay.
Speaker 2 (09:40):
Well, we'll see how that all turns out.
Obviously, we'll be watchingthe NBA game or, sorry, the NFL
game.
Speaker 1 (09:47):
Yeah, but I mean, maybe we may we experience a bit
of both.
Speaker 2 (09:50):
Yeah, that'd be cute.
Speaker 1 (09:51):
I think it's interesting, I think we are
going to start to see a littlebit more competition for
holidays with sports.
Because I've also been hearingand I don't know how real it
becomes, but a lot of peoplehave been speculating that the
nfl might try to make the superbowl later, like make this the
season even a little bit longerthan it is, maybe add a bye week
(10:14):
, an extra bye week for theteams so that they end up with a
super bowl on president's dayweekend, so that the day after
the super bowl every year is astat holiday, because so many
people are like, oh, it sucks tohave the Super Bowl party and
then have to go to work the nextday, but there's only so many
US holidays and there's moreleagues than just the NFL.
(10:37):
And so, if that, ends up being astrategic thing that increases
viewership and stuff like that,we might see a bit of healthy
competition.
Speaker 2 (10:44):
I want to see if President's Day in the US is a
holiday for us in Canada.
Speaker 1 (10:49):
I don't think it is.
That would be nice though.
Yeah, maybe it needs to becomeone.
Speaker 2 (10:55):
It's February 17th, which is not a holiday.
Yeah Well, we have Family Day.
Speaker 1 (11:03):
Sorry, it might depend on the province.
Family Dayary 17th.
Speaker 2 (11:07):
Are you serious?
Let's go.
Speaker 1 (11:09):
All right, petition happening this year, yeah
petition to make the super bowlpresident's day weekend and yeah
, I'm here for a longer seasonand give the players a break.
Speaker 2 (11:16):
Like they're all literally getting so injured
like breaking their back,playing through like sprains and
broken ribs.
Speaker 1 (11:23):
Like they should get a break yeah, I think players
would be down for it if it meantan extra bye week, because
right now every team gets onebye week through the regular
season so if that meant likeextend the, the, the regular
season by a week, but throughextra bye weeks I feel like all
the players would be prettyexcited about that.
Speaker 2 (11:43):
Yeah, I think it's great.
Speaking of nfl players, one ofmy favorite retired players
ever, jason kelsey, is getting anew late night show on espn,
which I'm so happy for.
Speaker 1 (11:55):
I love jason kelsey I know he's such a good guy I
keep seeing him get in likeweird altercations with fans,
though, like I think, people areprovoking him because of that
one time you think.
So yeah, like encourage more,yeah, I saw another one.
Speaker 2 (12:07):
People are just like trying to get him to like do
something which for a payday?
Yeah, that sucks but this latenight show is going to be filmed
in philadelphia.
It's also a partnership withnfl films, which I love because
they do such a good job withtheir movies and all that, so
production level will be goodand he's filming it with a live
(12:28):
audience.
On what is it?
Speaker 1 (12:31):
Monday nights?
Yeah, monday nights, or Fridaynights.
Speaker 2 (12:33):
It's post-season and going into the playoffs.
Speaker 1 (12:37):
Yeah, it's five weeks , starting in January.
Speaker 2 (12:40):
And they're filming it at 1 am.
Speaker 1 (12:43):
Whoa really Live.
Why 1am 1am eastern, that'swild.
Speaker 2 (12:47):
Philadelphia time.
I know that's so late.
I guess Is that like when latenight shows film, cause that's
crazy 1am eastern would be 11pmmountain, which is us, and then
10pm PST.
So yeah, makes sense.
Speaker 1 (13:06):
It still feels like it should be earlier, like why
not make it like eight o'clock?
Speaker 2 (13:09):
because then la time would be like late night start
doesn't start at nine why not?
I don't know.
This just doesn't feel like 9pm is like I would call it late
night.
Speaker 1 (13:20):
Yeah and the name they call it late night is a
play on NFL film from like the1970s called.
They call it pro football.
Speaker 2 (13:31):
Yeah, so I'm excited for Jason Kelsey.
He's going to have lots ofguests come through and I just
love to see him do more stuff.
Speaker 1 (13:39):
I'm just trying to see if it's on Mondays.
Speaker 2 (13:42):
Cool.
Speaker 1 (13:44):
Starts January 4th, five consecutive weekends during
the nfl playoffs.
I'm not seeing what day it is,but yeah, also hard knocks.
Speaker 2 (13:55):
My favorite nfl reality show announced their new
season and they're going to betaking viewers behind the scene
of the afc north yeah, I thoughtthat was interesting because
they've now.
Speaker 1 (14:06):
I think this is the third year where they've done in
season hard knocks.
Usually it historically hasjust been preseason.
Um, I know one of them.
One of the in season ones waswith my team, the Colts.
One was with the Dolphins, butnow it's interesting to see them
expanding from one team to awhole division.
I think it'll be cool, but italso probably means you don't
(14:26):
get as deep with an individualteam, but what you do get is the
rivalries.
Speaker 2 (14:33):
Right and the AFC.
Speaker 1 (14:34):
North have?
Is it AFC North or NFC North?
Speaker 2 (14:37):
AFC North.
Okay, what is the AFC North?
Speaker 1 (14:40):
It's one of the divisions.
Speaker 2 (14:42):
But what does it stand for?
Speaker 1 (14:45):
American Football Conference.
Speaker 2 (14:48):
North, and that's the northern teams.
Speaker 1 (14:51):
Of the AFC.
So there's two conferences,like in the NBA, afc and NFC,
okay, and then within eachconference there's multiple
divisions, so like North, south,west, east.
Speaker 2 (15:07):
So AFC North.
Speaker 1 (15:07):
AFC South, AFC West.
Speaker 2 (15:09):
They're all competing to be the best in that division
so they can compete against thebest in the other divisions, so
they can go to Super Bowl.
Speaker 1 (15:16):
If you win your division, then you clinch a
playoff spot.
Yeah, if you're not the leaderin your division, then you have
to fight for your playoff spot.
Speaker 2 (15:23):
So who are the teams in that division?
Do you know?
Speaker 1 (15:25):
Not off the top of my head, no Cool.
Speaker 2 (15:27):
Well, yeah, I'm excited for Hard Knocks.
Hard Knocks is what turned meinto a football fan.
If you're new here, a seasonwith the New York Jets RIP.
Speaker 1 (15:37):
And the Lions.
I feel like it started for youwith the Lions and then the Jets
, one kind of solidified it.
Speaker 2 (15:42):
Yeah, so it started with the Lions, which they're
doing amazing this year.
Speaker 1 (15:45):
They're the best team in the league.
Speaker 2 (15:48):
Love to see it go all the way, dan Campbell.
Speaker 1 (15:51):
I think the Chiefs have a better record, but
they've fluked their way to abetter record.
Speaker 2 (16:06):
And then they did the Jets, which got me like really
invested in Aaron Rodgers andlike him coming to the Jets,
which has turned out horribly.
Like I feel like it's so—theother day, actually yesterday on
my lunch time, I was likeeating at my desk, as I usually
do, and I Googled on my ownunprompted is Aaron Rodgers
going to play for the Jets nextseason?
Because I was like it's so bad.
I genuinely feel concerned forhis career and his legacy.
(16:28):
Like he is, it's not good.
Speaker 1 (16:34):
Yeah, it's not good, I don't.
I'm so curious.
I don't think he'll play forthe Jets, but I also.
That begs the question will hetry to slug it out and go to
another team and try to win, oris he just going to like, accept
his fate and just retire.
Speaker 2 (16:48):
I feel like he has a bad reputation even for, like
you know, bandwagon fans like me.
Speaker 1 (16:53):
Yeah, but this is the NFL.
They want to make money.
Aaron Rodgers draws mediaattention, which means he gets
fan attention.
He's also been an NFL MVP, soany QB needy team would be
tempted.
Speaker 2 (17:20):
I feel like he must be having the worst year of his
life because two of his big exes, like his most prominent exes,
olivia Munn and ShaileneeneWoodley, are both thriving in
their new relationships andtheir new families.
He's having the worst season ofhis career, like his.
His boys that he brought to theteam are getting fired.
Like it's just a bad year to beAaron Rodgers yeah, it is, and I
don't think he thinks it's hisfault that so far the head coach
got fired, the offensivecoordinator got demoted from
(17:43):
play calling and now, just thislast week, their gm got fired
yeah, and olivia munn is marriedto john mulaney and they have
two kids, and she was woman ofthe year, glamour's women of the
year, and shailene woodley.
Isn't she also dating afootball player?
Now I don't know.
Do you know who she is?
Speaker 1 (17:59):
I don't keep track, yeah she's dating someone.
Speaker 2 (18:01):
She's dating like uh, I want to say josh a josh a
josh out there on one of thejoshes.
Speaker 1 (18:08):
Do you know?
Speaker 2 (18:10):
I feel like he's a quarterback.
I feel like he just won like abig game against k City.
Who's a quarterback?
Speaker 1 (18:17):
Josh Allen.
Yeah, really I didn't think hewas dating her, but I could be
wrong.
Speaker 2 (18:23):
I don't know.
Speaker 1 (18:24):
We'll confirm Josh sounds right he's got like an
interesting track record withhis relationships as well.
Nfl quarterbacks man yeah, welldo we want to go to thing two?
Speaker 2 (18:39):
I feel, like I got a lot to say about thing two oh no
, josh Allen, just to clarify,is dating Haley Steinfeld, who
did not date Aaron Rodgers.
Speaker 1 (18:47):
Correct.
Speaker 2 (18:48):
The other thing that's unfortunate about Aaron
Rodgers is he doesn't talk tohis family.
Speaker 1 (18:52):
Yeah.
Speaker 2 (18:53):
So it's a rough year for Aaron Rodgers.
Speaker 1 (18:56):
He needs to retire and just reshuffle his
priorities and rekindle thingswith his family and find a wife.
Speaker 2 (19:02):
Yeah, have a kid.
Learn from Tom Brady's mistakes.
Okay, let's move on to the nextbig thing.
Speaker 1 (19:09):
Jaguar and Volvo make us cry for two very different
reasons.
I think we're mostly going totalk about Jaguar here, but two
car brands launched newcampaigns Really, three car
brands launched new campaignsthis week, not this week.
The big one getting theheadlines is Jaguar.
The company's promotional videoposted on X and Instagram shows
(19:30):
models dressed in futuristic,brightly colored outfits walking
in an alien-like landscape.
Phrases including live vivid,break molds, delete ordinary and
copy nothing, appear on screenas the figures pose next to pink
rocks.
Speaker 2 (19:46):
You got to see it.
Like, if you haven't seen thisad, like go and Google it and
find it.
It's like so hard to explain inwords, it's just something to
look at.
Speaker 1 (19:56):
Yeah, and of course the brand's new logo appears on
screen, which even the logooutside of everything else.
I felt like the logo wasstrange one.
When you zoom out and, like you, view it in like a small
context, it's kind of hard toread.
But then two, if you actuallylook at each letter, some of
them are lowercase and some ofthem are uppercase.
(20:18):
They're all the same size, butthe J A are lowercase, the G and
U are uppercase.
I guess you could argue aboutthe U, but then the A R at the
end are lowercase.
Speaker 2 (20:29):
You're really taking the copy nothing slogan too far.
Yeah, yeah, but I mean there'sso much we can say about this
new rebrand.
If we're isolating the logolike, it's almost impossible to
get a new logo Perfect.
You know, especially for suchan old brand like you can't
(20:50):
please, everyone goes on theirown.
I kind of like don't pay muchattention to, but in their like
environment that they're liketheir new promo videos or on the
car, I feel like that's whenyou can start to really see if
it makes sense yeah, and we'veseen this before with automakers
like Kia did a rebrand and anew word mark a few years ago
(21:13):
and it received a lot ofcriticism because people felt
like it wasn't that readable.
Speaker 1 (21:20):
But I think there's more to this story and when you
say you can't please everyone, Ithink that's like a big part of
what the moral to the story is.
But it got over 90 millionviews online in the first few
days and instant brutal backlashfrom the internet.
On X, numerous viewers mockedthe advertisement, pointing out
(21:41):
that no cars featured in thevideo, and Elon even I saw, I
think it was just yesterdaytrolled them saying are you a
car company?
Which I thought was funny.
Another person said what a joke, but it felt deeper than just
an ugly rebrand and I thinkthat's what we're trying to move
towards as we talk about thisstory.
Another fan said it really well.
They said whoever agreed tothis needs to know that they've
(22:03):
just killed a british icon andit's true, it literally feels
like they've wiped out a centuryof heritage yeah some other
comments on instagram.
Jaguar once stood as a timelessicon of traditional tradition,
class and values.
Today, it feels like they'vetraded heritage for hollow
marketing.
A brand that forgets its rootsloses its soul.
Where is is the elegance andstrength that defined the Jaguar
(22:26):
spirit?
This has to be from someone whodrives a Jaguar.
I feel like it's like deep forthem.
Speaker 2 (22:33):
Yeah.
Speaker 1 (22:33):
Another person said fire your whole marketing team
for this.
And then someone else said thisis just sad, you really did
kill the cat.
Speaker 2 (22:40):
I know that's savage.
Both those comments have morethan 3,000 likes, which, yeah,
that's tough.
Speaker 1 (22:46):
We were talking at the beginning of the show how we
like or actually this wasbefore the show, but we were
talking about how we like LandRover and that's actually part
of the Jaguar family, but Iagree with some of these
comments.
I don't want to just pile on orget on the bandwagon of
criticism, but the more I thinkabout it, the more frustrated I
feel, just because it does feellike they just wiped out their
(23:07):
history which, no matter how youslice it or spin it, it just
seems like a terrible mistake.
Um, because they, they, reallyhave been an icon in automaking
for nearly 100 years, I thinkthey they put out their first
car in like 1935 or somethinglike that, and they've really
been heralded over the years forincredible design and products
(23:31):
Like their E-Type was called themost beautiful car ever made.
The F-Type was considered amodern masterpiece and really
people have described these aslike modern art over the decades
.
Yeah art over the decades, yeah,um.
But I will say that the rebranditself isn't surprising because
(23:51):
, specifically since like 2020or 2021, you could feel the
winds of change with, like teslabecoming a big thing.
Electrical vehicles in generalum, also more regulations in the
space, like regulations aroundemissions, and then, even with
customers, more of a concernover the environment and climate
change and things like thatyeah, and as a brand or as a
(24:13):
company, they haven't been doingwell.
Speaker 2 (24:16):
I saw tiktok, like analyzing, like decisions, I can
see why they decided to rebrand.
I just don't like this newrebrand doesn't feel like it's
hitting well with anyone.
So when you're doing so poorlyas a company I think in like
last year they only sold like600 cars or something, which
isn't that many in the like whenyou think about like how much
(24:37):
inventory you have so I thinkthey're at a place as a brand
where, like everything can belike discussed and nothing is on
the table, like everything canbe changed, and I think it's
clearly a desperate move to kindof like restart the whole
company.
And they deleted all theirposts.
Speaker 1 (24:57):
Yeah, it's like it literally is in essence a reset.
Speaker 2 (25:01):
Yeah.
Speaker 1 (25:02):
Which just seems shocking.
A couple sometime in the lastcouple of years I don't remember
the actual date, but they saidthat they were going to be all
electric by 2025, which is acouple of months from now.
So I think this rebrand and thetiming of it is obviously part
of the plate, away from thetypes of cars that they
manufactured before into EVs andyou can see it in the vibe of
(25:26):
the rebrand.
But I think their mistake isthat in their effort to reach a
new audience that cares aboutthe environment and wants EVs
and is willing to pay a luxuryprice tag for it, they are
alienating their currentcustomer base.
Speaker 2 (25:41):
For sure, yeah, so that's wild.
Speaker 1 (25:44):
And it's not an easy task, it's not an easy task.
Speaker 2 (25:46):
It's not an easy task .
It's just like this, was not it?
No, yeah, it's crazy.
On the other side of the coin,should we talk about volvo?
Sure, let's talk about it yeah,so they launched a campaign
that won the internet this week.
They tapped cinematographerhoyt van Hoytema.
Speaker 1 (26:05):
What a name.
Speaker 2 (26:06):
That's how you say it .
He worked with ChristopherNolan flicks like Oppenheimer
and Interstellar.
They did an emotionalthree-minute ad for their new
electric SUV and it's beautiful.
It made me ugly cry at my desk.
I was not prepared for theemotional roller coaster.
If you haven't seen it, you'vegot to go find it.
(26:26):
It's worth your time to see it.
Speaker 1 (26:28):
We'll link it in the show notes.
Speaker 2 (26:29):
Yeah, we should definitely link it in the show
notes.
Um, but what was interesting tome is that it originally aired
back in September, but it'sgetting a ton of attention right
now because the marketingdirector of McDonald's his name
is can't say his name.
He tweeted it and he said Volvoposted a three minute and 46
second ad on Instagram shot byHoyt Van Hoytema, the
(26:53):
cinematographer of Interstellarand Oppenheimer.
It goes against every singlerule you can think of as a
social lead Length format,overproduced, and every comment
under it said that they are nowpart of the consideration group
for Volvo.
So this, this ad, just like,like he said, kind of like
breaks all the rules, butsomehow still worked.
(27:15):
I want to read some of thecomments under the ad on
Instagram just to contrast itagainst what we saw on on Jaguar
.
So some people said this is thebest commercial I have ever
seen.
Best thing about this ad isthat it speaks to the reality of
life.
No need to add anything weird.
I love it.
Didn't think I'd have a morningcry over a car ad, but here we
are.
Bravo, Dear Jaguar.
(27:36):
One watch Two.
Learn that one's so savage In ayear of headlines in the
creative world dominated by therise of AI.
It fills my heart with joy tosee such craft playing out in
front of me.
This is the ad of the year, bya mile.
Thank you to everyone involvedand thank you to everyone at
Volvo for showing exactly howthese things can be done with
(27:58):
trust in your creative team.
Literally the exact opposite ofwhat people were commenting on.
Jaguar.
Speaker 1 (28:05):
Yeah, and now you want a Volvo.
Speaker 2 (28:06):
I want a Volvo.
This is the ad that changedthings for me, like it's such
compelling advertising.
And one thing that I found wasso interesting about this ad and
my experience with this ad islike every time I see
advertising I think about theteams involved, because I'm part
of teams that do advertising.
We try our best to do greatmarketing and I think when you
(28:29):
get into marketing there's likebasic principles you learn like
marketing is brand connecting toa target audience to inspire
action, and so the connectionpiece, like as marketing, once
you start working whether it'ssocial design or anything else,
it's it's what we're all tryingto do, is like connect and
create movement and I thinkafter some time that concepts
(28:55):
kind of gets like convoluted.
It turns like from, instead oftrying to connect with an
audience, it turns to convert anaudience or to engage an
audience, and those thingsaren't necessarily bad.
But we lost the like in thelike, the connection piece, and
I think this ad really brings usback to like some of those
initial principles.
(29:16):
It's just like inspiring you ina way and making you feel stuff
, and like feeling stuff reallydoes bring connection to brands.
So it just took me on a rollercoaster, but I'm so glad for it.
Speaker 1 (29:31):
I'm so glad too, and I think the interesting thing is
that they're doing electricvehicles too, but they didn't
abandon their values or whattheir customers know them to be.
They built on it.
Yeah, I think I was going tosay this about about Jaguar, and
I think it is only proven bythis Volvo advertisement, but I
really feel like today'ssuccessful brands are built
(29:53):
through one real connections.
Two consistent values and trust.
And then three, an authenticstory.
And I think we saw all thosethings exhibited in this
advertisement and that's why itwas so compelling, but we also
saw ourselves in it you know,yes, it was about a growing
family and like that's whatwe're experiencing right now.
Oh my goodness yeah and justreal human feelings and concerns
(30:16):
and emotions and pressures andstuff like that.
So where this jaguar rebrandand the creative that came with
it felt like really futuristicand visually interesting, it
lacked the depth and theauthentic story and the history
that this auto company has beenbuilt on, and that's where
they're missing.
Speaker 2 (30:37):
Yeah, which is again not easy to do, but somehow this
three-minute ad just Nailed it.
Yeah, incredible work.
Speaker 1 (30:46):
And then honorable mention was the Porsche collab
with Amy Leandor.
I think it's not as deep as theVolvo story or the Jaguar story
.
But I think one thing they didwell when they released it was
really embodying the historicallike deep kind of heritage
(31:06):
elements of Porsche.
And it also just felt likegreat brand alignment because
Aimee Leandor, even though it'sa newer brand in this grand
scheme of things, it's beenaround for a while.
Um, but they did a great job ofkind of amalgamating their
brand with the deep history andthe the true like visual
(31:27):
elements of Porsche and just thefeeling of that you perceive
around driving a Porsche and thelifestyle that comes with that.
Speaker 2 (31:35):
So yeah another win another one that makes Jaguar
definitely cool.
I think it's like a little lessrelatable than the Volvo one,
but it was for sure cool andyeah.
So the thing that I thought wasinteresting when I first saw
that they did a collab I waslike what are they selling?
But then I watched the ad andyou can see there's literally
(31:56):
they collabed on the car and thejacket yeah, there's some
really cool elements in this car, but I feel like the car itself
is a one-off.
Speaker 1 (32:05):
I could be wrong on that, it might just be like kind
of the nucleus of the campaign.
But then there's a whole lineof apparel from jackets to hats
and scarves and like drivinggloves and things like that
Driving gloves.
And it released this morningand it's all sold out already.
Speaker 2 (32:20):
Wow.
Speaker 1 (32:21):
So I know, because a friend of ours recently got an
old Porsche and he was hoping tograb a hat, but he missed out.
Speaker 2 (32:28):
Dang.
Speaker 1 (32:29):
Yeah, but that's the story of the automakers for
today.
Speaker 2 (32:33):
Do you want to take?
Speaker 1 (32:34):
us into thing three.
Speaker 2 (32:35):
Big thing three is Smirnoff names Troye Sivan, its
chief vibes officer.
Smirnoff kicked off amulti-year partnership with
Troye Sivan, putting the Grammynominated pop star in charge of
keeping its vibes immaculate.
Putting the grammy nominatedpop star in charge of keeping
its vibes immaculate.
The collaboration kicked offwith an ad in which siobhan
gives a press conference toannounce his rule, his new role
as chief vibes officer.
(32:55):
He's wearing sunglasses andhe's like sipping a cocktail and
he explains that his job isreal and that he even got
business cards and that hismission is to see everyone go
off.
So we're not for sponsoringsponsoring Troye Sivan's
Australia and New Zealand tour,which will feature exclusive
after parties in Sydney andMelbourne, and the partnership
(33:16):
will also be activated acrosssocial, out of home, digital, in
store and event platforms inmore than 20 countries.
So I love this so much.
I I think it's so cheesy whenbrands come out with like a
celebrity chief, like creativedirector or chief taste director
, like I just think it's.
It's like a silly way tointegrate a celebrity or get a
(33:39):
celebrity endorsement formarketing sake.
So I loved this one because itis so unserious, like obviously
it's not a real job andobviously it's just like a great
brand partnership between aawesome celebrity that fits the
target demo of Smirnoff, so it'sgreat.
I was thinking back to some oflike other stunts like this that
(34:01):
I feel like I just didn't quitelike because it took it too
seriously, like, for example,this might be a hot take, by the
way, um, but lady gaga was thechief creative director for
polaroid and, yes, she did comeout with like a few products for
polaroid and then they had tolike announce that they parted
(34:22):
ways too and I just felt likethe whole campaign around it and
the delivery of it was tooserious.
Like obviously she's not doingthe work of the brand's creative
department.
You know, she's not actuallybeing the creative director, so
I just like I just felt it wastoo serious for what they were
actually doing.
Another one was when JenniferAniston was appointed chief
(34:43):
creative officer at VitalProteins, which, again, like
jennifer anderson's like aworking actress, she's not like
working with the art departmentyeah exactly, like it was just
kind of like two, why they haveto take it so far.
Couldn't they just say like wehave a new line of great protein
products?
You know, it's just like gojust do some sponsored content,
(35:04):
yeah, and maybe you areinvesting in the company or
something like that, but like itdoesn't have to be Like a in
house Role, like I just felt itwas too far.
I think.
So I love, I like this.
Speaker 1 (35:16):
Yeah, I think some have done it well, even though
it was serious like I actuallyfeel like the Ronnie Feig as the
creative Director with the NewYork Knicks has gone really well
.
Um but he's a creative, he'slike not necessarily like a
celebrity yeah, totally thatmakes sense, because we've also
(35:37):
seen other teams try to dosimilar things.
I think the Cleveland Cavaliersengaged an artist named Daniel
Arsham to be their creativedirector, which he is a creative
, yes, but he's more of like a.
I feel like he's more of acelebrity than Ronnie Feig is,
and I feel like that's just kindof fallen flat.
Speaker 2 (35:55):
I don't even know who that is.
Speaker 1 (35:57):
He's a big artist oh, okay.
Yeah, and I think my initialreaction to this one with Troye
Sivan I felt like it was corny,but listening to you talk about
it, I feel like you're bang on,in the sense that they kind of
like made it parody and that'swhere it works, because my
initial reaction was like chiefvibes officer, like that reminds
(36:19):
me of like branding agencies in2019 that were like marketing
mavens and like chief coloringbook officer and like stuff like
that.
That was just like an absolutemiss.
Speaker 2 (36:31):
But you're right.
Yeah, when kim kardashian, shewas the chief taste officer for
beyond meat and like it's.
It's unserious in the way whereyou're in on it but.
I think this one was executedeven better, because when Troye
Sivan says chief vibes officer,he says it like unserious and
(36:52):
unbothered.
If I say that, I'm like lameand like elder millennial, like
I'm like an aging grandma, solike it's different, like the
way he delivers it kind of justmakes it work.
Speaker 1 (37:02):
And I thought his delivery of like I just want to
see people go off was perfect.
Speaker 2 (37:07):
Like if I said that ruin the whole campaign, I like,
want to see people go off wasperfect.
Like if I said that, yeah, ruinthe whole campaign, I like the
tie in of go off with SmirnoffLike.
Speaker 1 (37:12):
I think, that's just a fun, witty thing that they're
doing.
Um, and we also know we'vetalked about this on the show
before that a lot of the Gen Zgeneration or audience are
slowly moving away from drinkingalcohol.
So I think it's a smartstrategic play for an alcohol
company to engage a Gen Z artistand take it less seriously to
(37:37):
make Smirnoff more relevant fora different group of people.
Speaker 2 (37:40):
Yes, that's the other alignment that I really like
for this one, because they'responsoring after parties for his
shows and his music is likelike it's not like mellow, it's
like poppy and fun and likeunserious, you know.
So I like it's such a goodalignment with like the product
that they're selling, whilesomething like Lady Gaga and
(38:03):
Polaroid just like it's astretch yeah, you know it's not
like, like a like.
It's not a natural fit.
Yeah, you just feel like.
Speaker 1 (38:10):
the mandate was get a celebrity and launch a campaign
and they just like forced around peg into a square hole to
make it happen.
Speaker 2 (38:17):
Yeah.
Speaker 1 (38:18):
But this one feels well executed and the fact that
it's a joke too, I feel likeleans into people's perceptions
around Smirnoff, especiallySmirnoff Ice.
Because, like I haven't seenSmirnoff, especially Smirnoff
Ice.
Because, like I haven't seenSmirnoff at a party unless it
was a joke, since I was like 19years old.
Speaker 2 (38:33):
Totally, and people ice each other all the time Like
get in on it, maybe he'll geticed at a show or something.
Speaker 1 (38:41):
Yeah, so I started out kind of cold on this one,
but I warmed up a lot eventhrough the course of this
conversation.
The other update I wanted toshare is Domingo on this one and
I've warmed up a lot eventhrough the course of this
conversation.
Speaker 2 (38:48):
Um, the other update I wanted to share is dual.
Um Domingo, my favorite personon the internet, uh made waves
last week because he was on SNLagain.
They did a follow-up skit tohis last one that went viral.
This one it was with uh CharlieXCX and they did like a parody
to her song.
Hot to go.
It was great, brilliant.
(39:08):
I loved it.
Like give me more, I just wantmore domingo.
And then he showed up at sabrinacarpenter's la show and in her
show she does this bit where,like she finds like a cute guy
in the crowd and she likearrests supposed to be like an
awkward guy, right well the theclips I've seen like they're
like flushed and bothered, likethey're just kind of like I
(39:31):
can't believe it, and they likezoom in on his face and he's
like interacting with her andshe's like you're so hot, I'm
going to have to arrest you.
And then she gets someone likesecurity to hand them like a
fuzzy handcuff or something.
So she was looking for like theguy in the crowd and it was
(39:52):
domingo and it was marcelohernandez dressed as domingo in
la.
But it was so funny because theoriginal skit was to her song,
so I loved it.
Couldn't get enough of it.
My whole, like tiktok was likedifferent angles of this one
moment at her concert yeah and Ijust can't get enough, like I
just need more domingo in mylife I feel like when you
started talking about this, youalmost said duolingo I know so
(40:16):
like to that point.
Speaker 1 (40:17):
I almost feel like there's an opportunity here for
domingo to do something withduolingo yeah, like imagine if
he was the owl mascot and then,like they did, like a piece of
content, and then he, like, tookoff the owl helmet and it was
domingo right, he should betheir chief dance officer yeah
or something better than thatchief bilingual officer yeah, I
(40:39):
love domingo.
Speaker 2 (40:40):
Well, in the skit for snl with charlie xdx they in
the song they said like she'sspending all her time on
Duolingo because she's trying tolearn Spanish.
To be with Domingo so I'm intoit.
Yes, come on Duolingo yeah, tapin, go ahead, it's a free idea.
I would love to see that man.
Speaker 1 (41:01):
I'm not a big fan of Sabrina Carpenter's music, but I
love her music.
Speaker 2 (41:05):
I'm like, I think I sometimes I think she's very
talented, but sometimes shegives industry plant, because
literally every Spotify playlistI play, the next song is
espresso.
It's like it starts off withlike OK, like cool new R&B song,
and that's like espresso.
And then every time I'm tryingto post a reel on Instagram,
(41:25):
it's like do you want to useespresso?
Or like do you want to use anyother, sabrina?
Speaker 1 (41:29):
Carpenter song it's like it's getting boosted a bit
yeah.
Speaker 2 (41:33):
It's getting a lot of attention.
Speaker 1 (41:35):
Not to discredit her abilities.
Speaker 2 (41:36):
No, and.
Speaker 1 (41:36):
I feel like she's really leaned into her persona
well and she's just like killingit, but this is not my taste,
which is fine, because I'm notthe audience.
Yeah, it's not for you, I'm notlooking for a fuzzy pair of
handcuffs from someone else.
Exactly, if you want to bringsome we can talk.
Speaker 2 (41:51):
No, no, no.
I hope you're not watching herlike concert footage like I am,
it's just yeah.
Speaker 1 (41:56):
Just when you show it to me Nice.
Speaker 2 (41:58):
Yeah, no, I do like her, I do like her stuff, and so
far delayed.
It's like someone's giving youmore sabrina carpenter, and I'm
like sure I'll take it nice I'drather listen to chapel roan.
Nice, yeah, she has actuallysabrina carpenter's has a new
christmas special coming out.
Speaker 1 (42:17):
I'll listen to that on netflix.
I'm here for all the christmascontent and she's gonna have
chapel roan on it let's go gonnabe the best christmas yet I'm
ready well, everybody, thanksfor watching, subscribe on, make
sure you find us on Instagramand enjoy the clips and let us
know, send us a DM, let us knowwhat you're liking, what you're
not liking, what you'd like tosee more of any ideas you have
(42:38):
for how we can grow the show.
This is episode 10.
Speaker 2 (42:41):
Yeah.
Speaker 1 (42:42):
Which feels like an accomplishment I was seeing.
I just randomly saw some statson twitter recently.
Excuse me that if you make itpast 10 episodes, you're in the
top 15 of podcasters love it, sothis is just the beginning, but
already we're the upper echelonjust because we lasted.
Speaker 2 (42:58):
If you listen to this fully and you're listening
right now on youtube, pleasegive this video a thumbs up.
It does actually make a hugedifference in the like ranking
of youtube videos and it wouldmean a lot to us.
Speaker 1 (43:11):
This is a part of our podcast journey that we could
use some external validation soplease, please, leave a comment
if you're not watching onyoutube, leave us a review on
apple or spotify, and I thinkyou can leave comments on
spotify too, if I'm not mistakenbut, I'm ringing this gong for
all of you who are leaving us athumbs up.
Thank you very much.
Speaker 2 (43:35):
That was a confident gong it was more aggressive.
You made up for it, since youforgot it last time.
Speaker 1 (43:41):
I know, lest we forget it never again, lest we
forget it.
Do you want to do the usual order where you say
welcome to Big Things and I saythis is our show, or do you want
to flip it?
I'm down for that.
Speaker 2 (00:11):
Welcome to Big Things .
I'm Mitzi.
This is Mike.
Speaker 1 (00:14):
And this is our show where we talk about the things
that we're seeing in marketing,social media, pop culture and
sports, and the signals thatwe're watching that could
influence the future of digitalmarketing.
Speaker 2 (00:26):
Today, we're going to be talking about a few big
things, first one being thatBeyonce is performing the
halftime Christmas Day NFL game.
Volvo and Jaguar made us crythis week, but for two very
different reasons, and Smirnoffnames Troye Sivan as its chief
vibes officer.
Speaker 1 (00:44):
This is going to be an action-packed episode.
Speaker 2 (00:46):
I know lots of car talk already.
Speaker 1 (00:48):
I know you're in slippers today, and usually I'm
the one in the so-calledslippers, but today I wore the
Gore-Tex Solomons in honor of mysurviving winter checklist.
Speaker 2 (00:57):
Your winter tips, which came just in time because
we are in a winter wonderland.
Speaker 1 (01:01):
Yeah, it's true, and there's a snowfall warning for
this weekend.
Yeah, it's true.
Speaker 2 (01:04):
And there's a snowfall warning for this
weekend.
Speaker 1 (01:05):
Yeah, 10 inches, right, yeah, like 5 to 10.
It was like 15 to 25centimeters or something like
that.
Speaker 2 (01:10):
That's crazy.
Speaker 1 (01:11):
So if the math is mathing, we could have up to 10
inches of snow in the next 24hours.
Yikes, I mean, if it's going tobe cold, it may as well be
snowy, that's what I always sayI'm ready for it.
Speaker 2 (01:23):
I feel like we're all in denial, that winter is like
a big part of our lives.
And then it happens and I thinkI'm just I'm going to embrace
it this year.
Speaker 1 (01:33):
Yeah, me too, I think , and so far we've been inside
mostly.
I think this weekend I was umprocessing that I feel like I
need to get the kids outside abit more.
Speaker 2 (01:44):
Yeah, you guys should make a snowman.
Speaker 1 (01:45):
Yeah, make a snowman, dig some caves and build a fort
.
Speaker 2 (01:50):
Yeah, kids would love that Wander around, throw some
snowballs.
I'll just have the hotchocolate ready for you, guys.
Speaker 1 (01:54):
I feel like I need to start conditioning Timo to get
some snowballs in the face andbe ready for the recess
playground.
Speaker 2 (02:00):
You know that kind of thing, Not my little prince, he
playground.
Speaker 1 (02:06):
you know my little prince he'll probably like it.
Elena would hate it.
Yeah, our son would probablylike it.
Yeah, yeah, so catch me outsidethis weekend in the fluffy snow
all right, I'll see you fromthe window you can make some hot
chocolate, yeah sounds good,cook it up should we talk?
Speaker 2 (02:19):
about Beyonce again yes are you sick of talking
about her?
Speaker 1 (02:24):
As we were prepping the script, I was like I wonder,
I wonder how often we'll talkabout Beyonce, but I mean, she
deserves it.
Speaker 2 (02:32):
That's a good answer.
She does, and this combines allyour favorite things with all
my favorite things, and that isthat Beyonce is performing at
halftime for Netflix's firstever NFL Christmas Day broadcast
Big news.
So the game features theCowboys versus the Ravens, which
will be streamed live onNetflix, and this is a huge get
(02:53):
for Netflix, who reportedly paid$150 million for the global
rights to the Christmas Daygames.
So that's two games total,which are about $75 million each
.
Although the details of the NFLChristmas game day performance
on Netflix are currently underwraps, beyonce is expected to
bring along some special guestswho are featured in Cowboy
(03:15):
Carter, which is her last latestShabuzy my guy.
I'm sure Shabuzy will be there.
I'm pretty sure I saw that.
Speaker 1 (03:22):
Shabuzy got snubbed at the CMAs and there's like
some semi, like racist commentsfrom stage I was gonna say it's
giving racism yeah, that sucksyeah, that does suck.
Speaker 2 (03:33):
Well, hopefully shibuzi will be at the nfl
halftime show I keep saying nflhalftime show.
It's not like the nfl halftimeshow, it's the christmas day nfl
halftime show which nfl onchristmas day is Day NFL
halftime show which.
Speaker 1 (03:43):
NFL on Christmas Day is pretty lit.
Speaker 2 (03:46):
Yeah, it's always fun , it's similar to NFL on
Thanksgiving.
Speaker 1 (03:48):
I don't know if you've seen this in the last
couple years as you started topay more attention to football,
but a big Thanksgiving traditionis the winning team on
Thanksgiving Day gets to eatthese huge drumsticks.
Speaker 2 (03:59):
Yeah, I did see that Turkey legs.
Speaker 1 (04:01):
Yeah, turkey legs, yeah, turkey legs.
So I feel like thanksgiving inthe nfl and christmas in the nfl
are both like goadedtraditional experiences wow, I
could go for a turkey leg rightnow you're huge on the protein
this month I'm all about themeat.
Speaker 2 (04:16):
Um well, yeah, you are.
Stop, I'm surprised.
Speaker 1 (04:20):
I'm surprised we're not doing like ribeye steak
tonight.
Speaker 2 (04:22):
I feel like we're on a roll of steak.
I would love ribs and a turkeyleg right now.
Speaker 1 (04:28):
Just for an afternoon snack.
Speaker 2 (04:30):
I'd be so down.
Well, this is a huge get forNetflix.
I'm obviously thrilled to seeBeyonce on stage at an NFL game,
like where she belongs.
She's in a few halftime showsfor Super Bowl and I'm excited,
excited, like who's she gonnabring out?
What's it all gonna be like?
Speaker 1 (04:48):
in addition to the excitement around her, it's
pretty cool that she's bringingguests that's always so fun um,
and people were obviously sodisappointed when she showed up
at a kamala harris rally andthen didn't perform, so I feel
like this is retribution for allthose people that missed out.
But, um, I think it's kind ofcrazy work for Netflix to pay
$150 million just for the wholegame to be buffering on their
(05:11):
live stream, because that MikeTyson and Jake Paul fight was
terrible.
Speaker 2 (05:16):
Really, I know you were trying to watch it.
Did you end up watching any ofit?
Speaker 1 (05:20):
I saw a little bit on Twitter Like people's streams
on their ex profiles from likeseats in the stadium were better
than the Netflix stream.
Speaker 2 (05:30):
That sucks, antonio.
Speaker 1 (05:31):
Brown speaking of the NFL.
He live streamed on X fromwhere he was sitting and it had
like five million viewers orsomething like that because
people couldn't access theNetflix stream.
Speaker 2 (05:42):
That's my biggest concern here, because people
couldn't access the Netflixstream.
That's my biggest concern here,like the time that Netflix has
done live streaming, althoughthe idea and the concept, like
I'm all for the love is blindreunion, which I know you didn't
try to stream at all, but whenwe were with you, though, really
trying to watch it couldn'twatch it.
It was like, I think, maybe thefirst of the like the live
streaming, like attempts thatthey've had, and it was terrible
(06:03):
.
So I'm I'm very concerned thatwe'll miss some of it, but I
mean, there will be a replay,obviously yeah, I guess I wonder
.
Speaker 1 (06:11):
I sometimes wonder too if we get the short end of
the stick in Canada, like is itworse for us in Canada than it
is for people in the US?
Speaker 2 (06:18):
probably.
Speaker 1 (06:19):
I feel like there's got to be like some
prioritization scheme yeah, theywould never tell and I thought
it was even kind of petty bynetflix too, because when we
were trying to access the, themike tyson and jake paul fight,
they kept kind of gaslighting usas if it was our wi-fi and
getting us to troubleshoot ourwi-fi connection, and then every
time we'd be like your wi-fi isfast yeah and then we'd try to
(06:43):
reconnect and it would stilljust buffer it 25 we all had to
be like off our phones and stuffyeah, it was so lame.
Speaker 2 (06:49):
Um, the thing that is so interesting about this, too,
is like obviously netflix ismaking a move here, like they
paid a lot of money for therights to the nfl uh, christmas
day games, and I know likefootball is synonymous with
Thanksgiving in the US.
Speaker 1 (07:04):
And.
Speaker 2 (07:04):
I think they're trying to make some like you
know, tradition happen with likeChristmas Day and, from what I
saw on social, a lot of like NBAfans were like freaking out
over this, because I know NBAChristmas Day games are a big
deal and they make it like a bigmoment in the season.
(07:25):
Apparently, the broadcast islike 13 hours long or something.
Speaker 1 (07:29):
The NFL broadcast.
Speaker 2 (07:30):
No, the NBA broadcast .
The NFL broadcast is only twogames, while the NBA is like
eight games or something, soit's interesting to see that.
I also saw that the NBA sincethis Netflix announcement.
They announced that they'regoing to be doing Christmas Day
games with a Disney Mickey Mousetakeover, which is cute, but
(07:51):
it's not Beyonce.
Speaker 1 (07:52):
I know, like, if you're going to pick, I feel
like most people are going topick Beyonce.
Speaker 2 (07:57):
Yeah, wasn't there some sort of NFL game where they
did a Toy Story takeover?
Speaker 1 (08:03):
There was some sort of like.
I don't know if it was AI orjust AR, but you could either
watch the game in real life,like the real version, or I
think it was on Amazon, maybe.
Speaker 2 (08:14):
Yeah that sounds right, or?
Speaker 1 (08:16):
it might have been on Disney but you could watch it
in real time.
But there was like an effectapplied where it looked like
they were like Disney or ToyStory characters playing a
football game.
Speaker 2 (08:27):
I think that's what they're gonna do for the NBA
game.
So they're gonna do like MickeyMouse characters like Toontown,
like Donald Duck and Goofy likedoing the game.
Speaker 1 (08:37):
I want to see Goofy throw a Hail Mary, for sure, or
I guess it's NBA so like athree-pointer yeah, yeah, who's
Steph Curry gonna be?
I don't know.
I don NBA, so like athree-pointer.
Speaker 2 (08:45):
Yeah, yeah.
Who's Steph Curry going to be?
I don't know.
I don't know if like characterswill be assigned to players.
I don't know how that will be.
Speaker 1 (08:50):
Yeah, it's wishful thinking.
Speaker 2 (08:52):
Yeah, apparently the Toy Story one is like super
popular.
Speaker 1 (08:55):
It was actually well done.
I thought yeah, yeah.
Speaker 2 (08:58):
But you know what's crazy when I think about that is
someone who's like an NBA fan.
Is he going to turn on theDisney version of the game so
his family can watch it with him?
Speaker 1 (09:09):
I think, yes, that's if I if like for the, if it was
football for me, if that was away for me to get, like our kids
, a little bit more stoked aboutthe sports that I like to watch
and want to have on the TV,instead of them streaming on.
Speaker 2 (09:27):
Disney Like watching their show.
Speaker 1 (09:28):
Yeah, then I would switch over to that for sure,
because I still get the gist ofthe game.
Speaker 2 (09:30):
but they're like whoa , but you don't feel like you're
sacrificing the experience ofwatching the game To an extent?
Speaker 1 (09:38):
but like pros and cons, that's really nice, yeah,
okay.
Speaker 2 (09:40):
Well, we'll see how that all turns out.
Obviously, we'll be watchingthe NBA game or, sorry, the NFL
game.
Speaker 1 (09:47):
Yeah, but I mean, maybe we may we experience a bit
of both.
Speaker 2 (09:50):
Yeah, that'd be cute.
Speaker 1 (09:51):
I think it's interesting, I think we are
going to start to see a littlebit more competition for
holidays with sports.
Because I've also been hearingand I don't know how real it
becomes, but a lot of peoplehave been speculating that the
nfl might try to make the superbowl later, like make this the
season even a little bit longerthan it is, maybe add a bye week
(10:14):
, an extra bye week for theteams so that they end up with a
super bowl on president's dayweekend, so that the day after
the super bowl every year is astat holiday, because so many
people are like, oh, it sucks tohave the Super Bowl party and
then have to go to work the nextday, but there's only so many
US holidays and there's moreleagues than just the NFL.
(10:37):
And so, if that, ends up being astrategic thing that increases
viewership and stuff like that,we might see a bit of healthy
competition.
Speaker 2 (10:44):
I want to see if President's Day in the US is a
holiday for us in Canada.
Speaker 1 (10:49):
I don't think it is.
That would be nice though.
Yeah, maybe it needs to becomeone.
Speaker 2 (10:55):
It's February 17th, which is not a holiday.
Yeah Well, we have Family Day.
Speaker 1 (11:03):
Sorry, it might depend on the province.
Family Dayary 17th.
Speaker 2 (11:07):
Are you serious?
Let's go.
Speaker 1 (11:09):
All right, petition happening this year, yeah
petition to make the super bowlpresident's day weekend and yeah
, I'm here for a longer seasonand give the players a break.
Speaker 2 (11:16):
Like they're all literally getting so injured
like breaking their back,playing through like sprains and
broken ribs.
Speaker 1 (11:23):
Like they should get a break yeah, I think players
would be down for it if it meantan extra bye week, because
right now every team gets onebye week through the regular
season so if that meant likeextend the, the, the regular
season by a week, but throughextra bye weeks I feel like all
the players would be prettyexcited about that.
Speaker 2 (11:43):
Yeah, I think it's great.
Speaking of nfl players, one ofmy favorite retired players
ever, jason kelsey, is getting anew late night show on espn,
which I'm so happy for.
Speaker 1 (11:55):
I love jason kelsey I know he's such a good guy I
keep seeing him get in likeweird altercations with fans,
though, like I think, people areprovoking him because of that
one time you think.
So yeah, like encourage more,yeah, I saw another one.
Speaker 2 (12:07):
People are just like trying to get him to like do
something which for a payday?
Yeah, that sucks but this latenight show is going to be filmed
in philadelphia.
It's also a partnership withnfl films, which I love because
they do such a good job withtheir movies and all that, so
production level will be goodand he's filming it with a live
(12:28):
audience.
On what is it?
Speaker 1 (12:31):
Monday nights?
Yeah, monday nights, or Fridaynights.
Speaker 2 (12:33):
It's post-season and going into the playoffs.
Speaker 1 (12:37):
Yeah, it's five weeks , starting in January.
Speaker 2 (12:40):
And they're filming it at 1 am.
Speaker 1 (12:43):
Whoa really Live.
Why 1am 1am eastern, that'swild.
Speaker 2 (12:47):
Philadelphia time.
I know that's so late.
I guess Is that like when latenight shows film, cause that's
crazy 1am eastern would be 11pmmountain, which is us, and then
10pm PST.
So yeah, makes sense.
Speaker 1 (13:06):
It still feels like it should be earlier, like why
not make it like eight o'clock?
Speaker 2 (13:09):
because then la time would be like late night start
doesn't start at nine why not?
I don't know.
This just doesn't feel like 9pm is like I would call it late
night.
Speaker 1 (13:20):
Yeah and the name they call it late night is a
play on NFL film from like the1970s called.
They call it pro football.
Speaker 2 (13:31):
Yeah, so I'm excited for Jason Kelsey.
He's going to have lots ofguests come through and I just
love to see him do more stuff.
Speaker 1 (13:39):
I'm just trying to see if it's on Mondays.
Speaker 2 (13:42):
Cool.
Speaker 1 (13:44):
Starts January 4th, five consecutive weekends during
the nfl playoffs.
I'm not seeing what day it is,but yeah, also hard knocks.
Speaker 2 (13:55):
My favorite nfl reality show announced their new
season and they're going to betaking viewers behind the scene
of the afc north yeah, I thoughtthat was interesting because
they've now.
Speaker 1 (14:06):
I think this is the third year where they've done in
season hard knocks.
Usually it historically hasjust been preseason.
Um, I know one of them.
One of the in season ones waswith my team, the Colts.
One was with the Dolphins, butnow it's interesting to see them
expanding from one team to awhole division.
I think it'll be cool, but italso probably means you don't
(14:26):
get as deep with an individualteam, but what you do get is the
rivalries.
Speaker 2 (14:33):
Right and the AFC.
Speaker 1 (14:34):
North have?
Is it AFC North or NFC North?
Speaker 2 (14:37):
AFC North.
Okay, what is the AFC North?
Speaker 1 (14:40):
It's one of the divisions.
Speaker 2 (14:42):
But what does it stand for?
Speaker 1 (14:45):
American Football Conference.
Speaker 2 (14:48):
North, and that's the northern teams.
Speaker 1 (14:51):
Of the AFC.
So there's two conferences,like in the NBA, afc and NFC,
okay, and then within eachconference there's multiple
divisions, so like North, south,west, east.
Speaker 2 (15:07):
So AFC North.
Speaker 1 (15:07):
AFC South, AFC West.
Speaker 2 (15:09):
They're all competing to be the best in that division
so they can compete against thebest in the other divisions, so
they can go to Super Bowl.
Speaker 1 (15:16):
If you win your division, then you clinch a
playoff spot.
Yeah, if you're not the leaderin your division, then you have
to fight for your playoff spot.
Speaker 2 (15:23):
So who are the teams in that division?
Do you know?
Speaker 1 (15:25):
Not off the top of my head, no Cool.
Speaker 2 (15:27):
Well, yeah, I'm excited for Hard Knocks.
Hard Knocks is what turned meinto a football fan.
If you're new here, a seasonwith the New York Jets RIP.
Speaker 1 (15:37):
And the Lions.
I feel like it started for youwith the Lions and then the Jets
, one kind of solidified it.
Speaker 2 (15:42):
Yeah, so it started with the Lions, which they're
doing amazing this year.
Speaker 1 (15:45):
They're the best team in the league.
Speaker 2 (15:48):
Love to see it go all the way, dan Campbell.
Speaker 1 (15:51):
I think the Chiefs have a better record, but
they've fluked their way to abetter record.
Speaker 2 (16:06):
And then they did the Jets, which got me like really
invested in Aaron Rodgers andlike him coming to the Jets,
which has turned out horribly.
Like I feel like it's so—theother day, actually yesterday on
my lunch time, I was likeeating at my desk, as I usually
do, and I Googled on my ownunprompted is Aaron Rodgers
going to play for the Jets nextseason?
Because I was like it's so bad.
I genuinely feel concerned forhis career and his legacy.
(16:28):
Like he is, it's not good.
Speaker 1 (16:34):
Yeah, it's not good, I don't.
I'm so curious.
I don't think he'll play forthe Jets, but I also.
That begs the question will hetry to slug it out and go to
another team and try to win, oris he just going to like, accept
his fate and just retire.
Speaker 2 (16:48):
I feel like he has a bad reputation even for, like
you know, bandwagon fans like me.
Speaker 1 (16:53):
Yeah, but this is the NFL.
They want to make money.
Aaron Rodgers draws mediaattention, which means he gets
fan attention.
He's also been an NFL MVP, soany QB needy team would be
tempted.
Speaker 2 (17:20):
I feel like he must be having the worst year of his
life because two of his big exes, like his most prominent exes,
olivia Munn and ShaileneeneWoodley, are both thriving in
their new relationships andtheir new families.
He's having the worst season ofhis career, like his.
His boys that he brought to theteam are getting fired.
Like it's just a bad year to beAaron Rodgers yeah, it is, and I
don't think he thinks it's hisfault that so far the head coach
got fired, the offensivecoordinator got demoted from
(17:43):
play calling and now, just thislast week, their gm got fired
yeah, and olivia munn is marriedto john mulaney and they have
two kids, and she was woman ofthe year, glamour's women of the
year, and shailene woodley.
Isn't she also dating afootball player?
Now I don't know.
Do you know who she is?
Speaker 1 (17:59):
I don't keep track, yeah she's dating someone.
Speaker 2 (18:01):
She's dating like uh, I want to say josh a josh a
josh out there on one of thejoshes.
Speaker 1 (18:08):
Do you know?
Speaker 2 (18:10):
I feel like he's a quarterback.
I feel like he just won like abig game against k City.
Who's a quarterback?
Speaker 1 (18:17):
Josh Allen.
Yeah, really I didn't think hewas dating her, but I could be
wrong.
Speaker 2 (18:23):
I don't know.
Speaker 1 (18:24):
We'll confirm Josh sounds right he's got like an
interesting track record withhis relationships as well.
Nfl quarterbacks man yeah, welldo we want to go to thing two?
Speaker 2 (18:39):
I feel, like I got a lot to say about thing two oh no
, josh Allen, just to clarify,is dating Haley Steinfeld, who
did not date Aaron Rodgers.
Speaker 1 (18:47):
Correct.
Speaker 2 (18:48):
The other thing that's unfortunate about Aaron
Rodgers is he doesn't talk tohis family.
Speaker 1 (18:52):
Yeah.
Speaker 2 (18:53):
So it's a rough year for Aaron Rodgers.
Speaker 1 (18:56):
He needs to retire and just reshuffle his
priorities and rekindle thingswith his family and find a wife.
Speaker 2 (19:02):
Yeah, have a kid.
Learn from Tom Brady's mistakes.
Okay, let's move on to the nextbig thing.
Speaker 1 (19:09):
Jaguar and Volvo make us cry for two very different
reasons.
I think we're mostly going totalk about Jaguar here, but two
car brands launched newcampaigns Really, three car
brands launched new campaignsthis week, not this week.
The big one getting theheadlines is Jaguar.
The company's promotional videoposted on X and Instagram shows
(19:30):
models dressed in futuristic,brightly colored outfits walking
in an alien-like landscape.
Phrases including live vivid,break molds, delete ordinary and
copy nothing, appear on screenas the figures pose next to pink
rocks.
Speaker 2 (19:46):
You got to see it.
Like, if you haven't seen thisad, like go and Google it and
find it.
It's like so hard to explain inwords, it's just something to
look at.
Speaker 1 (19:56):
Yeah, and of course the brand's new logo appears on
screen, which even the logooutside of everything else.
I felt like the logo wasstrange one.
When you zoom out and, like you, view it in like a small
context, it's kind of hard toread.
But then two, if you actuallylook at each letter, some of
them are lowercase and some ofthem are uppercase.
(20:18):
They're all the same size, butthe J A are lowercase, the G and
U are uppercase.
I guess you could argue aboutthe U, but then the A R at the
end are lowercase.
Speaker 2 (20:29):
You're really taking the copy nothing slogan too far.
Yeah, yeah, but I mean there'sso much we can say about this
new rebrand.
If we're isolating the logolike, it's almost impossible to
get a new logo Perfect.
You know, especially for suchan old brand like you can't
(20:50):
please, everyone goes on theirown.
I kind of like don't pay muchattention to, but in their like
environment that they're liketheir new promo videos or on the
car, I feel like that's whenyou can start to really see if
it makes sense yeah, and we'veseen this before with automakers
like Kia did a rebrand and anew word mark a few years ago
(21:13):
and it received a lot ofcriticism because people felt
like it wasn't that readable.
Speaker 1 (21:20):
But I think there's more to this story and when you
say you can't please everyone, Ithink that's like a big part of
what the moral to the story is.
But it got over 90 millionviews online in the first few
days and instant brutal backlashfrom the internet.
On X, numerous viewers mockedthe advertisement, pointing out
(21:41):
that no cars featured in thevideo, and Elon even I saw, I
think it was just yesterdaytrolled them saying are you a
car company?
Which I thought was funny.
Another person said what a joke, but it felt deeper than just
an ugly rebrand and I thinkthat's what we're trying to move
towards as we talk about thisstory.
Another fan said it really well.
They said whoever agreed tothis needs to know that they've
(22:03):
just killed a british icon andit's true, it literally feels
like they've wiped out a centuryof heritage yeah some other
comments on instagram.
Jaguar once stood as a timelessicon of traditional tradition,
class and values.
Today, it feels like they'vetraded heritage for hollow
marketing.
A brand that forgets its rootsloses its soul.
Where is is the elegance andstrength that defined the Jaguar
(22:26):
spirit?
This has to be from someone whodrives a Jaguar.
I feel like it's like deep forthem.
Speaker 2 (22:33):
Yeah.
Speaker 1 (22:33):
Another person said fire your whole marketing team
for this.
And then someone else said thisis just sad, you really did
kill the cat.
Speaker 2 (22:40):
I know that's savage.
Both those comments have morethan 3,000 likes, which, yeah,
that's tough.
Speaker 1 (22:46):
We were talking at the beginning of the show how we
like or actually this wasbefore the show, but we were
talking about how we like LandRover and that's actually part
of the Jaguar family, but Iagree with some of these
comments.
I don't want to just pile on orget on the bandwagon of
criticism, but the more I thinkabout it, the more frustrated I
feel, just because it does feellike they just wiped out their
(23:07):
history which, no matter how youslice it or spin it, it just
seems like a terrible mistake.
Um, because they, they, reallyhave been an icon in automaking
for nearly 100 years, I thinkthey they put out their first
car in like 1935 or somethinglike that, and they've really
been heralded over the years forincredible design and products
(23:31):
Like their E-Type was called themost beautiful car ever made.
The F-Type was considered amodern masterpiece and really
people have described these aslike modern art over the decades
.
Yeah art over the decades, yeah,um.
But I will say that the rebranditself isn't surprising because
(23:51):
, specifically since like 2020or 2021, you could feel the
winds of change with, like teslabecoming a big thing.
Electrical vehicles in generalum, also more regulations in the
space, like regulations aroundemissions, and then, even with
customers, more of a concernover the environment and climate
change and things like thatyeah, and as a brand or as a
(24:13):
company, they haven't been doingwell.
Speaker 2 (24:16):
I saw tiktok, like analyzing, like decisions, I can
see why they decided to rebrand.
I just don't like this newrebrand doesn't feel like it's
hitting well with anyone.
So when you're doing so poorlyas a company I think in like
last year they only sold like600 cars or something, which
isn't that many in the like whenyou think about like how much
(24:37):
inventory you have so I thinkthey're at a place as a brand
where, like everything can belike discussed and nothing is on
the table, like everything canbe changed, and I think it's
clearly a desperate move to kindof like restart the whole
company.
And they deleted all theirposts.
Speaker 1 (24:57):
Yeah, it's like it literally is in essence a reset.
Speaker 2 (25:01):
Yeah.
Speaker 1 (25:02):
Which just seems shocking.
A couple sometime in the lastcouple of years I don't remember
the actual date, but they saidthat they were going to be all
electric by 2025, which is acouple of months from now.
So I think this rebrand and thetiming of it is obviously part
of the plate, away from thetypes of cars that they
manufactured before into EVs andyou can see it in the vibe of
(25:26):
the rebrand.
But I think their mistake isthat in their effort to reach a
new audience that cares aboutthe environment and wants EVs
and is willing to pay a luxuryprice tag for it, they are
alienating their currentcustomer base.
Speaker 2 (25:41):
For sure, yeah, so that's wild.
Speaker 1 (25:44):
And it's not an easy task, it's not an easy task.
Speaker 2 (25:46):
It's not an easy task .
It's just like this, was not it?
No, yeah, it's crazy.
On the other side of the coin,should we talk about volvo?
Sure, let's talk about it yeah,so they launched a campaign
that won the internet this week.
They tapped cinematographerhoyt van Hoytema.
Speaker 1 (26:05):
What a name.
Speaker 2 (26:06):
That's how you say it .
He worked with ChristopherNolan flicks like Oppenheimer
and Interstellar.
They did an emotionalthree-minute ad for their new
electric SUV and it's beautiful.
It made me ugly cry at my desk.
I was not prepared for theemotional roller coaster.
If you haven't seen it, you'vegot to go find it.
(26:26):
It's worth your time to see it.
Speaker 1 (26:28):
We'll link it in the show notes.
Speaker 2 (26:29):
Yeah, we should definitely link it in the show
notes.
Um, but what was interesting tome is that it originally aired
back in September, but it'sgetting a ton of attention right
now because the marketingdirector of McDonald's his name
is can't say his name.
He tweeted it and he said Volvoposted a three minute and 46
second ad on Instagram shot byHoyt Van Hoytema, the
(26:53):
cinematographer of Interstellarand Oppenheimer.
It goes against every singlerule you can think of as a
social lead Length format,overproduced, and every comment
under it said that they are nowpart of the consideration group
for Volvo.
So this, this ad, just like,like he said, kind of like
breaks all the rules, butsomehow still worked.
(27:15):
I want to read some of thecomments under the ad on
Instagram just to contrast itagainst what we saw on on Jaguar
.
So some people said this is thebest commercial I have ever
seen.
Best thing about this ad isthat it speaks to the reality of
life.
No need to add anything weird.
I love it.
Didn't think I'd have a morningcry over a car ad, but here we
are.
Bravo, Dear Jaguar.
(27:36):
One watch Two.
Learn that one's so savage In ayear of headlines in the
creative world dominated by therise of AI.
It fills my heart with joy tosee such craft playing out in
front of me.
This is the ad of the year, bya mile.
Thank you to everyone involvedand thank you to everyone at
Volvo for showing exactly howthese things can be done with
(27:58):
trust in your creative team.
Literally the exact opposite ofwhat people were commenting on.
Jaguar.
Speaker 1 (28:05):
Yeah, and now you want a Volvo.
Speaker 2 (28:06):
I want a Volvo.
This is the ad that changedthings for me, like it's such
compelling advertising.
And one thing that I found wasso interesting about this ad and
my experience with this ad islike every time I see
advertising I think about theteams involved, because I'm part
of teams that do advertising.
We try our best to do greatmarketing and I think when you
(28:29):
get into marketing there's likebasic principles you learn like
marketing is brand connecting toa target audience to inspire
action, and so the connectionpiece, like as marketing, once
you start working whether it'ssocial design or anything else,
it's it's what we're all tryingto do, is like connect and
create movement and I thinkafter some time that concepts
(28:55):
kind of gets like convoluted.
It turns like from, instead oftrying to connect with an
audience, it turns to convert anaudience or to engage an
audience, and those thingsaren't necessarily bad.
But we lost the like in thelike, the connection piece, and
I think this ad really brings usback to like some of those
initial principles.
(29:16):
It's just like inspiring you ina way and making you feel stuff
, and like feeling stuff reallydoes bring connection to brands.
So it just took me on a rollercoaster, but I'm so glad for it.
Speaker 1 (29:31):
I'm so glad too, and I think the interesting thing is
that they're doing electricvehicles too, but they didn't
abandon their values or whattheir customers know them to be.
They built on it.
Yeah, I think I was going tosay this about about Jaguar, and
I think it is only proven bythis Volvo advertisement, but I
really feel like today'ssuccessful brands are built
(29:53):
through one real connections.
Two consistent values and trust.
And then three, an authenticstory.
And I think we saw all thosethings exhibited in this
advertisement and that's why itwas so compelling, but we also
saw ourselves in it you know,yes, it was about a growing
family and like that's whatwe're experiencing right now.
Oh my goodness yeah and justreal human feelings and concerns
(30:16):
and emotions and pressures andstuff like that.
So where this jaguar rebrandand the creative that came with
it felt like really futuristicand visually interesting, it
lacked the depth and theauthentic story and the history
that this auto company has beenbuilt on, and that's where
they're missing.
Speaker 2 (30:37):
Yeah, which is again not easy to do, but somehow this
three-minute ad just Nailed it.
Yeah, incredible work.
Speaker 1 (30:46):
And then honorable mention was the Porsche collab
with Amy Leandor.
I think it's not as deep as theVolvo story or the Jaguar story
.
But I think one thing they didwell when they released it was
really embodying the historicallike deep kind of heritage
(31:06):
elements of Porsche.
And it also just felt likegreat brand alignment because
Aimee Leandor, even though it'sa newer brand in this grand
scheme of things, it's beenaround for a while.
Um, but they did a great job ofkind of amalgamating their
brand with the deep history andthe the true like visual
(31:27):
elements of Porsche and just thefeeling of that you perceive
around driving a Porsche and thelifestyle that comes with that.
Speaker 2 (31:35):
So yeah another win another one that makes Jaguar
definitely cool.
I think it's like a little lessrelatable than the Volvo one,
but it was for sure cool andyeah.
So the thing that I thought wasinteresting when I first saw
that they did a collab I waslike what are they selling?
But then I watched the ad andyou can see there's literally
(31:56):
they collabed on the car and thejacket yeah, there's some
really cool elements in this car, but I feel like the car itself
is a one-off.
Speaker 1 (32:05):
I could be wrong on that, it might just be like kind
of the nucleus of the campaign.
But then there's a whole lineof apparel from jackets to hats
and scarves and like drivinggloves and things like that
Driving gloves.
And it released this morningand it's all sold out already.
Speaker 2 (32:20):
Wow.
Speaker 1 (32:21):
So I know, because a friend of ours recently got an
old Porsche and he was hoping tograb a hat, but he missed out.
Speaker 2 (32:28):
Dang.
Speaker 1 (32:29):
Yeah, but that's the story of the automakers for
today.
Speaker 2 (32:33):
Do you want to take?
Speaker 1 (32:34):
us into thing three.
Speaker 2 (32:35):
Big thing three is Smirnoff names Troye Sivan, its
chief vibes officer.
Smirnoff kicked off amulti-year partnership with
Troye Sivan, putting the Grammynominated pop star in charge of
keeping its vibes immaculate.
Putting the grammy nominatedpop star in charge of keeping
its vibes immaculate.
The collaboration kicked offwith an ad in which siobhan
gives a press conference toannounce his rule, his new role
as chief vibes officer.
(32:55):
He's wearing sunglasses andhe's like sipping a cocktail and
he explains that his job isreal and that he even got
business cards and that hismission is to see everyone go
off.
So we're not for sponsoringsponsoring Troye Sivan's
Australia and New Zealand tour,which will feature exclusive
after parties in Sydney andMelbourne, and the partnership
(33:16):
will also be activated acrosssocial, out of home, digital, in
store and event platforms inmore than 20 countries.
So I love this so much.
I I think it's so cheesy whenbrands come out with like a
celebrity chief, like creativedirector or chief taste director
, like I just think it's.
It's like a silly way tointegrate a celebrity or get a
(33:39):
celebrity endorsement formarketing sake.
So I loved this one because itis so unserious, like obviously
it's not a real job andobviously it's just like a great
brand partnership between aawesome celebrity that fits the
target demo of Smirnoff, so it'sgreat.
I was thinking back to some oflike other stunts like this that
(34:01):
I feel like I just didn't quitelike because it took it too
seriously, like, for example,this might be a hot take, by the
way, um, but lady gaga was thechief creative director for
polaroid and, yes, she did comeout with like a few products for
polaroid and then they had tolike announce that they parted
(34:22):
ways too and I just felt likethe whole campaign around it and
the delivery of it was tooserious.
Like obviously she's not doingthe work of the brand's creative
department.
You know, she's not actuallybeing the creative director, so
I just like I just felt it wastoo serious for what they were
actually doing.
Another one was when JenniferAniston was appointed chief
(34:43):
creative officer at VitalProteins, which, again, like
jennifer anderson's like aworking actress, she's not like
working with the art departmentyeah exactly, like it was just
kind of like two, why they haveto take it so far.
Couldn't they just say like wehave a new line of great protein
products?
You know, it's just like gojust do some sponsored content,
(35:04):
yeah, and maybe you areinvesting in the company or
something like that, but like itdoesn't have to be Like a in
house Role, like I just felt itwas too far.
I think.
So I love, I like this.
Speaker 1 (35:16):
Yeah, I think some have done it well, even though
it was serious like I actuallyfeel like the Ronnie Feig as the
creative Director with the NewYork Knicks has gone really well
.
Um but he's a creative, he'slike not necessarily like a
celebrity yeah, totally thatmakes sense, because we've also
(35:37):
seen other teams try to dosimilar things.
I think the Cleveland Cavaliersengaged an artist named Daniel
Arsham to be their creativedirector, which he is a creative
, yes, but he's more of like a.
I feel like he's more of acelebrity than Ronnie Feig is,
and I feel like that's just kindof fallen flat.
Speaker 2 (35:55):
I don't even know who that is.
Speaker 1 (35:57):
He's a big artist oh, okay.
Yeah, and I think my initialreaction to this one with Troye
Sivan I felt like it was corny,but listening to you talk about
it, I feel like you're bang on,in the sense that they kind of
like made it parody and that'swhere it works, because my
initial reaction was like chiefvibes officer, like that reminds
(36:19):
me of like branding agencies in2019 that were like marketing
mavens and like chief coloringbook officer and like stuff like
that.
That was just like an absolutemiss.
Speaker 2 (36:31):
But you're right.
Yeah, when kim kardashian, shewas the chief taste officer for
beyond meat and like it's.
It's unserious in the way whereyou're in on it but.
I think this one was executedeven better, because when Troye
Sivan says chief vibes officer,he says it like unserious and
(36:52):
unbothered.
If I say that, I'm like lameand like elder millennial, like
I'm like an aging grandma, solike it's different, like the
way he delivers it kind of justmakes it work.
Speaker 1 (37:02):
And I thought his delivery of like I just want to
see people go off was perfect.
Speaker 2 (37:07):
Like if I said that ruin the whole campaign, I like,
want to see people go off wasperfect.
Like if I said that, yeah, ruinthe whole campaign, I like the
tie in of go off with SmirnoffLike.
Speaker 1 (37:12):
I think, that's just a fun, witty thing that they're
doing.
Um, and we also know we'vetalked about this on the show
before that a lot of the Gen Zgeneration or audience are
slowly moving away from drinkingalcohol.
So I think it's a smartstrategic play for an alcohol
company to engage a Gen Z artistand take it less seriously to
(37:37):
make Smirnoff more relevant fora different group of people.
Speaker 2 (37:40):
Yes, that's the other alignment that I really like
for this one, because they'responsoring after parties for his
shows and his music is likelike it's not like mellow, it's
like poppy and fun and likeunserious, you know.
So I like it's such a goodalignment with like the product
that they're selling, whilesomething like Lady Gaga and
(38:03):
Polaroid just like it's astretch yeah, you know it's not
like, like a like.
It's not a natural fit.
Yeah, you just feel like.
Speaker 1 (38:10):
the mandate was get a celebrity and launch a campaign
and they just like forced around peg into a square hole to
make it happen.
Speaker 2 (38:17):
Yeah.
Speaker 1 (38:18):
But this one feels well executed and the fact that
it's a joke too, I feel likeleans into people's perceptions
around Smirnoff, especiallySmirnoff Ice.
Because, like I haven't seenSmirnoff, especially Smirnoff
Ice.
Because, like I haven't seenSmirnoff at a party unless it
was a joke, since I was like 19years old.
Speaker 2 (38:33):
Totally, and people ice each other all the time Like
get in on it, maybe he'll geticed at a show or something.
Speaker 1 (38:41):
Yeah, so I started out kind of cold on this one,
but I warmed up a lot eventhrough the course of this
conversation.
The other update I wanted toshare is Domingo on this one and
I've warmed up a lot eventhrough the course of this
conversation.
Speaker 2 (38:48):
Um, the other update I wanted to share is dual.
Um Domingo, my favorite personon the internet, uh made waves
last week because he was on SNLagain.
They did a follow-up skit tohis last one that went viral.
This one it was with uh CharlieXCX and they did like a parody
to her song.
Hot to go.
It was great, brilliant.
(39:08):
I loved it.
Like give me more, I just wantmore domingo.
And then he showed up at sabrinacarpenter's la show and in her
show she does this bit where,like she finds like a cute guy
in the crowd and she likearrests supposed to be like an
awkward guy, right well the theclips I've seen like they're
like flushed and bothered, likethey're just kind of like I
(39:31):
can't believe it, and they likezoom in on his face and he's
like interacting with her andshe's like you're so hot, I'm
going to have to arrest you.
And then she gets someone likesecurity to hand them like a
fuzzy handcuff or something.
So she was looking for like theguy in the crowd and it was
(39:52):
domingo and it was marcelohernandez dressed as domingo in
la.
But it was so funny because theoriginal skit was to her song,
so I loved it.
Couldn't get enough of it.
My whole, like tiktok was likedifferent angles of this one
moment at her concert yeah and Ijust can't get enough, like I
just need more domingo in mylife I feel like when you
started talking about this, youalmost said duolingo I know so
(40:16):
like to that point.
Speaker 1 (40:17):
I almost feel like there's an opportunity here for
domingo to do something withduolingo yeah, like imagine if
he was the owl mascot and then,like they did, like a piece of
content, and then he, like, tookoff the owl helmet and it was
domingo right, he should betheir chief dance officer yeah
or something better than thatchief bilingual officer yeah, I
(40:39):
love domingo.
Speaker 2 (40:40):
Well, in the skit for snl with charlie xdx they in
the song they said like she'sspending all her time on
Duolingo because she's trying tolearn Spanish.
To be with Domingo so I'm intoit.
Yes, come on Duolingo yeah, tapin, go ahead, it's a free idea.
I would love to see that man.
Speaker 1 (41:01):
I'm not a big fan of Sabrina Carpenter's music, but I
love her music.
Speaker 2 (41:05):
I'm like, I think I sometimes I think she's very
talented, but sometimes shegives industry plant, because
literally every Spotify playlistI play, the next song is
espresso.
It's like it starts off withlike OK, like cool new R&B song,
and that's like espresso.
And then every time I'm tryingto post a reel on Instagram,
(41:25):
it's like do you want to useespresso?
Or like do you want to use anyother, sabrina?
Speaker 1 (41:29):
Carpenter song it's like it's getting boosted a bit
yeah.
Speaker 2 (41:33):
It's getting a lot of attention.
Speaker 1 (41:35):
Not to discredit her abilities.
Speaker 2 (41:36):
No, and.
Speaker 1 (41:36):
I feel like she's really leaned into her persona
well and she's just like killingit, but this is not my taste,
which is fine, because I'm notthe audience.
Yeah, it's not for you, I'm notlooking for a fuzzy pair of
handcuffs from someone else.
Exactly, if you want to bringsome we can talk.
Speaker 2 (41:51):
No, no, no.
I hope you're not watching herlike concert footage like I am,
it's just yeah.
Speaker 1 (41:56):
Just when you show it to me Nice.
Speaker 2 (41:58):
Yeah, no, I do like her, I do like her stuff, and so
far delayed.
It's like someone's giving youmore sabrina carpenter, and I'm
like sure I'll take it nice I'drather listen to chapel roan.
Nice, yeah, she has actuallysabrina carpenter's has a new
christmas special coming out.
Speaker 1 (42:17):
I'll listen to that on netflix.
I'm here for all the christmascontent and she's gonna have
chapel roan on it let's go gonnabe the best christmas yet I'm
ready well, everybody, thanksfor watching, subscribe on, make
sure you find us on Instagramand enjoy the clips and let us
know, send us a DM, let us knowwhat you're liking, what you're
not liking, what you'd like tosee more of any ideas you have
(42:38):
for how we can grow the show.
This is episode 10.
Speaker 2 (42:41):
Yeah.
Speaker 1 (42:42):
Which feels like an accomplishment I was seeing.
I just randomly saw some statson twitter recently.
Excuse me that if you make itpast 10 episodes, you're in the
top 15 of podcasters love it, sothis is just the beginning, but
already we're the upper echelonjust because we lasted.
Speaker 2 (42:58):
If you listen to this fully and you're listening
right now on youtube, pleasegive this video a thumbs up.
It does actually make a hugedifference in the like ranking
of youtube videos and it wouldmean a lot to us.
Speaker 1 (43:11):
This is a part of our podcast journey that we could
use some external validation soplease, please, leave a comment
if you're not watching onyoutube, leave us a review on
apple or spotify, and I thinkyou can leave comments on
spotify too, if I'm not mistakenbut, I'm ringing this gong for
all of you who are leaving us athumbs up.
Thank you very much.
Speaker 2 (43:35):
That was a confident gong it was more aggressive.
You made up for it, since youforgot it last time.
Speaker 1 (43:41):
I know, lest we forget it never again, lest we
forget it.
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