February 7, 2025 • 42 mins
What a week: The Grammys delivered, Super Bowl campaigns are gearing up, and the White House is inviting “new media” (content creators) to press briefings. Meanwhile, Netflix is coming for everyone. Let’s get into it.
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 00:30 – This past weekend the Grammys happened and there were some amazing, well deserved wins.
- 07:30 – Some of our favorite performances from the Grammys.
- 10:00 – Was this shade against Drake?
- 14:00 – Super Bowl predictions and stories we’re following.
- 19:20 – The White House is inviting “new media” (aka content creators) to ask questions during press briefings.
- 25:00 – Media literacy, independent journalism and sourcing content from outside of your algorithm.
- 31:00 – Netflix is coming for… Everything. Everyone.
- 34:40 – What would pull us further into Netflix.
Show notes:
The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Okay, welcome to Big Things.
I'm Mitzi.
This is Mike.
Speaker 2 (00:13):
And this is our show where we talk about the big
things we're watching inmarketing, social media, pop
culture and sports.
We also talk through thesignals that we're seeing that
could inform the future ofdigital marketing.
Speaker 1 (00:24):
That was a deliberate pause.
I liked it.
Okay, today.
Here's a quick summary of whatwe're talking about.
We're talking about Grammys,we're talking about the White
House and we're talking aboutNetflix.
Speaker 2 (00:36):
Sounds fun.
Speaker 1 (00:37):
Yeah, let's do it.
Speaker 2 (00:39):
Let's start with the best one the Grammys oh yes, I
got a lot to say about this.
I know you're ready to go onethe grammy.
Speaker 1 (00:43):
Oh yes, I got a lot to say about this.
So, big news of the day beyoncefinally won album of the year
at last night's grammys.
She had the beehive buzzing,including me, when she was
finally awarded the most covetedaccolade that the grammys can
give out, which is album of theyear.
Um, in case you need a reminder, she is the highest, most
awarded Grammy award winningartist, with 35 Grammys to her
(01:06):
name in so many categories.
But last night she won the onecategory she's never won before,
which is Album of the Year.
If you remember, she's lostthat category four times.
Speaker 2 (01:18):
I do remember.
Speaker 1 (01:20):
You do remember.
Speaker 2 (01:20):
Yeah, we talk about it every time.
Speaker 1 (01:23):
Yeah, she also made history last night by becoming
the first black artist to everwin for Best Country Album,
which was really cool.
Speaker 2 (01:30):
That was cool.
I feel like that should not getovershadowed by the Album of
the Year Totally.
Even she was shocked.
Speaker 1 (01:37):
She was very shocked and that was the most memorable
moment of the night is like herreaction to winning Best Country
Album.
Speaker 2 (01:43):
Yeah.
Speaker 1 (01:43):
She was not expecting it at all and we love to see it
.
Speaker 2 (01:47):
I thought it was cool that she brought up Blue Ivy
with her for the album of theyear as well.
Speaker 1 (01:52):
Yeah, Blue's been her buddy.
She's been going everywherewith her, which is so cool.
Speaker 2 (01:58):
So I really want to make sure.
I ask you what does this meanto you?
Speaker 1 (02:06):
Oh, I don't know.
I don't know how to even answer.
Speaker 2 (02:11):
Clustered all of a sudden.
Speaker 1 (02:11):
Oh yeah, no, I mean obviously like Beyonce is like
such a big artist and like she'sbeen very she's very well
recognized.
Obviously she's like a globalsuperstar.
It's not like she needs thisaward, but it just felt like
it's the one award she hasn'treceived.
And the cool thing about thisalbum is like she's talked about
(02:32):
not getting album of the yearbefore and that she goes like
straight back into making music.
So it feels like it's somethingthat she's she's felt the like
pain of not being recognized andit's funny because she also
doesn't need it.
But yeah, she went back to thedrawing board, came out with
this album and she's won it.
(02:52):
And it's interesting too,because I think in years past,
when she hasn't won it for otheralbums, like Lemonade, Lemonade
was like a big upset becauseeveryone thought like she
deserved it for Lemonade and sheshould have won it.
But Adele won it instead andwhen Adele was accepting her
reward, she said in a very likeviral moment that she felt like
Beyonce should have gotten thisaward.
(03:12):
And she said it on stage likeyou're the artist of my life,
like you deserve this award.
And Adele won it.
And then, since you know, a fewyears have passed, um, jay-z
was awarded, I think, last year,the Lifetime Achievement Award,
equivalent of the LifetimeAchievement Award from the
Grammys, and he very publiclyalso said in his award speech
(03:33):
that he felt like Beyoncedeserved album of the year and
she, even though she's the mostawarded artist by the Grammy, so
even by their standards sheshould have received it.
You know, know, so it's beenvery like publicly talked about
that she should have receivedthat award, and so to see her
get it.
The other interesting thingabout last night is that it's
(03:54):
the first time that, as thesepeople, like presenters, are
presenting the award, they'd say, based on the 13 000000 Grammy
voters, the winner goes to.
And they're very likeintentional about stating that,
because in the past, the Grammyshas also admitted that their
(04:17):
governing body, or like peoplewho voted for the awards, was
skewing male and skewing white,was skewing male and skewing
white, and so people started tosay like, okay, you need to like
diversify this pool of peoplewho are choosing who wins these
Grammys, and so they'vecommitted to adding, I think,
2,000 diverse members to theirgroup, which they did, and
(04:38):
that's why they're saying likeaccording to the 13,000 voters,
this is the person who won.
Speaker 2 (04:45):
Who gets to be a voter?
Speaker 1 (04:46):
I don't know.
Speaker 2 (04:47):
They like invite, it's like invite only kind of
situation.
Speaker 1 (04:51):
I think, so I think they Industry people.
It's not like people's choiceawards, it's like they invite
people Same with like I'm sureit's like.
What are they called?
Like the guilds you have tolike be a member or whatever.
Yeah, something like thatinteresting so I think I don't
know, there's so many layers toit too, because, like, there's
(05:13):
so many albums that she's likegifted to the world and like for
her to finally get thatrecognition for like, and she's
so passionate about completing abody of work, like she's really
intentional about creating afull album and not just like a
collection of singles.
It all layers into like oneexperience like that's what she
(05:33):
did with Lemonade, that's whatshe did with the Renaissance
album.
Speaker 2 (05:35):
So it's so exciting to see that she's like finally
got that last kind of likecheckbox so do you think, now
that she's got that last kind ofthing that had eluded her, do
you feel like she might call ita day soon?
Or do you think there's moreand more projects coming?
Speaker 1 (05:52):
well, renaissance is a collection of three albums.
So she has the first one, um,which was like the electric kind
of like house music one, andthen she has cowboy carter, and
then she has renaissance 3coming out, which everyone
thinks is going to be like arock album, um.
So I don't know, maybe we canonly hope she has more music
(06:15):
coming out after that.
But honestly she doesn't needto like that's the thing she's.
She's done everything she'skind of set out to do because
jay-z's kind of done prettymusic right.
Speaker 2 (06:26):
Yeah yeah, he's obviously older than her.
Speaker 1 (06:28):
Yeah, maybe she's done, but I don't know.
I know at least we have onemore album coming, yeah, so
that's cool.
Speaker 2 (06:33):
And we've got the tour for Cowboy Carter.
Speaker 1 (06:35):
Yeah, but did you see she released her dates.
Speaker 2 (06:38):
No, I didn't.
Speaker 1 (06:47):
Canada's not on the list at all.
It's only like gosh darncalgary stampede.
No, it's only like new york, ladc houston, london, paris like
the big ones maybe it's finallyour time to go to new york
together I don't know, thedollar is gonna really kill us
it does.
It does hurt, for sure, butanyways, I've kind of like
accepted this might be when Iskip, which is really sad.
I can't talk about it.
But yeah, I'm so happy.
(07:07):
I'm so happy that Beyonce won.
It's like really everythingthat happened at the Grammys
last night is like everything wewanted to happen, like.
The other winners of the nightinclude Kendrick Lamar, who won
for best for record of the yearand song of the year and best
rap song and best performance.
Chapel Roan won for best newartist, sabrina Carpenter won
for best pop solo performanceand best pop vocal album.
(07:30):
Charli XCX won for best dancepop recording and best dance
album.
And Dochi won for best rapalbum of the year, which was
cool to see.
Speaker 2 (07:39):
Yeah, she was going viral for even for her
performance, right.
Speaker 1 (07:42):
Yeah, and I had never seen her performances before,
like I've seen some clips onTikTok, so I didn't really know
her.
But I watched her performanceand I was blown away.
She was so cool yeah she's likeartists who are like real
artists, like are so fun towatch.
Same with Chapel Road.
Her performance of Pink PonyClub was so good.
I'm so happy for her yeah, loveit.
Speaker 2 (08:04):
yeah, so the people that are actually like making
our heads bop yeah.
Speaker 1 (08:08):
Sabrina Carpenter's performance is also really,
really cool.
Charlie XCX performance was alittle too cool for me.
She just makes me feel like agrandma.
Speaker 2 (08:19):
Like you feel like you're getting aged out kind of.
Speaker 1 (08:21):
Oh, for sure.
And I'm okay with it, like agedout, kind of, oh for sure,
that's, I'm okay with it, likedo your thing, I love to see it.
But yeah, I felt like you likeclubs aren't for me.
Like what if this is whathappens at clubs?
Speaker 2 (08:32):
like, count me out even now, when I speak like
tiktok lingo, I feel like I'mtrying too hard yeah, I'm aged
out of her demo, but it's finelike I'm happy for her.
Speaker 1 (08:41):
Um did.
I don't know if you know whoBenson Boom is, but he performed
.
Speaker 2 (08:45):
I saw some stuff about him on TikTok.
Speaker 1 (08:47):
Yeah, and I never knew.
Like I've heard that song somany times.
It's like in my like the backof my brain and I when it plays
somewhere, I know it, but Ididn't know like that was him
and his performance was supercool.
He did like a backflip.
Speaker 2 (09:04):
He had a crazy outfit on.
Speaker 1 (09:06):
Yeah, but he started with like a black and white,
like penguin tuxedo.
Speaker 2 (09:10):
Right.
Speaker 1 (09:10):
And then he had, like Heidi Klum and some other chick
rip it off, and then he likehad this blue like number and
did a backflip off of a piano orsomething.
Speaker 2 (09:23):
You think he's pretty legit.
Speaker 1 (09:25):
Yeah, he seemed awesome.
Speaker 2 (09:26):
I saw on Excel a ton of people just being like he
just wants to be Harry Styles sobad.
Speaker 1 (09:31):
I mean, I don't really have an opinion.
Who wouldn't?
Speaker 2 (09:34):
Yeah, I guess, but yeah.
Speaker 1 (09:36):
I liked, I liked all.
All in all, the Grammys were sogood last night and I feel like
I absorbed a lot, like Iabsorbed all of this through
TikTok.
Speaker 2 (09:44):
Nice.
Speaker 1 (09:46):
I wish I had watched the actual awards.
Speaker 2 (09:47):
Yeah, it's hard Unless you have cable like
there's not really a great wayto watch the awards.
Speaker 1 (09:51):
I know that's the one thing that's missing in there
Like life.
Speaker 2 (09:55):
I guess we'll get into that with our other story
soon.
Speaker 1 (09:57):
Totally.
Speaker 2 (09:59):
I noticed that when Kendrick Lamar accepted his
Grammy, he was wearing aCanadian tuxedo, which I felt
like was a special kind of pettytowards Drake.
Speaker 1 (10:06):
Oh really.
Speaker 2 (10:07):
Yeah, I'm sure it was intentional.
Speaker 1 (10:10):
Oh, because it's Canadian and it was a diss track
towards Drake.
Right.
Speaker 2 (10:14):
Yeah, but the best part I think connected to
Kendrick and not like us is DJMustard, who also accepted the
awards with him and I thinkrecord of the year is
specifically more for theproduction, so that was more
specifically Mustard's award.
But um him with Hines announceda collaboration at during the
(10:36):
ceremony on a new Mustard whichI thought was pretty funny.
Speaker 1 (10:40):
Yeah, you sent me that.
I didn't quite understand it.
So DJ Mustard is the guy whoproduced the song.
Speaker 2 (10:45):
Yeah, he works a lot with Kendrick Lamar.
Speaker 1 (10:47):
Okay, and then they announced a collab with Hines.
Speaker 2 (10:50):
Mustard did.
Okay.
Yeah, I'm sure it's because ofall the exposure around the
tracks that he's put outrecently with Kendrick Lamar,
because of the beef thathappened.
Speaker 1 (11:01):
Yeah, also for the Super Bowl.
Speaker 2 (11:03):
Right, yeah, so I think it's good timing, but it's
also fun because, like Heinzdoesn't really do this kind of
thing and it was also mixed bymustard himself, they say.
But it marks the first timethat Heinz has ever co-created a
new sauce in the US and it'salso the first new Heinz mustard
offering in almost 10 years.
Speaker 1 (11:22):
Wow, yeah, what a blessing to us.
Speaker 2 (11:25):
What a blessing.
Speaker 1 (11:26):
That's cool.
Well, I'm happy for him.
I'm happy to see more of him,too, because he's going to be
performing at the Super Bowl.
Speaker 2 (11:33):
Well, mustard won't be but Kendrick Lamar Kendrick.
Speaker 1 (11:35):
Lamar, Kendrick Lamar .
Yeah, In my mind they're likeone in the same, but you're
right, they're different.
Right, He'll probably be therethough.
Speaker 2 (11:43):
Oh yeah.
I'm sure He'll be there withthe posse.
Speaker 1 (11:46):
Yeah, sza also won a Grammy last night.
I can't remember exactly whatcategory, but it was something
in the R&B realm, so that's cool.
And she's also performing withKendrick Lamar at the.
Speaker 2 (11:56):
Super Bowl.
I wonder who else is.
I feel like we talked aboutthis before, but I kind of hope
that he brings Lil Wayne.
Speaker 1 (12:03):
Yeah, I don't know if Lil Wayne will do it.
Speaker 2 (12:06):
You don't think so.
Speaker 1 (12:07):
He was so sad that he didn't get picked.
Speaker 2 (12:09):
Yeah, but wouldn't this rectify that Totally, or do
you think he needs to be theheadliner?
Speaker 1 (12:13):
It would make no sense for him to be the
headliner no sense for him to bethe headliner.
Speaker 2 (12:17):
Yeah, yeah, I hope he ends up being there.
Speaker 1 (12:19):
Yeah, I'm excited to see SZA.
I like her, I like all thatshe's doing right now and she's
going on tour with KendrickLamar.
Speaker 2 (12:27):
There you go.
Speaker 1 (12:28):
I wonder if we should go see them.
Would you ever?
Speaker 2 (12:31):
Yeah, would they come to Canada?
Speaker 1 (12:33):
I think their dates are out there, so we should go
check.
Speaker 2 (12:35):
Interesting, so we should go check Interesting.
Speaker 1 (12:36):
Yeah, all in all, what a great night.
The Grammy Awards were so funto watch.
Speaker 2 (12:40):
Yeah.
Speaker 1 (12:40):
From TikTok.
Speaker 2 (12:42):
From TikTok.
I'm glad you got TikTok again.
Speaker 1 (12:44):
I loved yeah, I'm back on TikTok.
I joined it back.
I went back because it wasgetting banned, so I wanted to
see, like, what is thetemperature in the room on, like
the last night of TikTok, whichis really sad, and then I
opened it up the next day andeveryone was back and people
were like is this thing on?
So I've had it ever since then.
Speaker 2 (13:05):
Nice, so I'm back in TikTok.
Speaker 1 (13:07):
Yeah, thank you.
Speaker 2 (13:08):
Just in time for the Grammys.
Speaker 1 (13:09):
Yeah, I might turn it off again, but it's been fun to
watch, like all the Grammystuff on TikTok.
I like being part of likewhat's happening right now.
Speaker 2 (13:17):
When there's like positive, exciting things
happening, TikTok's a fun placeto be.
It's like when that stuff's nothappening and all there is to
talk about is, like the crazystuff that's happening around
the world, then it gets a littlebit dark and ominous.
Speaker 1 (13:29):
Yeah, there's a lot of like my TikTok algorithm.
It's like Beyonce accepting herGrammy, what it means, people
reacting to Beyonce gettingalbum of the year, and then it's
like a think piece on liketariffs and like the trade war
and like immigration.
Speaker 2 (13:46):
Yeah.
Speaker 1 (13:46):
Yeah, Totally so.
It's like a little it's gettingthere.
It's getting a little dark forme, but I'm going to ride it out
for a little bit more.
Speaker 2 (13:52):
Well, we got the Super Bowl coming up this
weekend, so I'm sure there'll belots of sports content and wags
and stuff like that, andobviously, music with Kendrick
Lamar.
I'm excited about it.
One fun piece of news SaquonBarkley, who's the star running
back of the Philadelphia Eagles,who are playing the Kansas City
Chiefs in the Super Bowl thisweekend, he just got engaged to
his girlfriend, and so I thinkthat just kind of sets up some
(14:17):
good vibes for the team ahead ofthe big competition.
Speaker 1 (14:20):
Yeah, excited to see it.
Speaker 2 (14:22):
Yeah, I'm sure Jason Kelsey will be there as a
commentator.
I feel like it's got to betough for him just having
retired just last year to seehis team there and wish he was
part of it.
Speaker 1 (14:31):
He said he's cheering for the Eagles.
Yeah, and Travis specifically,not Kansas City, just Travis.
Speaker 2 (14:37):
I think their kids are wearing stuff like shirts
for their uncle trav oh really,but mom and dad are cheering
yeah, uncle, mom and dad arecheering for the eagles one
thing I love about kylie, whichis jason kelsey's wife.
Speaker 1 (14:51):
she's like a diehard eagles fan and even when she's
going to see, like a kansas gamelast year, she'd be like in the
suite with Taylor and like hermom and Taylor's family, like
all the Kansas City people, shestill will not wear any Kansas
City merch.
She refuses because she is anEagles fan by blood.
Speaker 2 (15:14):
And I love that.
Speaker 1 (15:15):
Like I love, like a strong willed woman.
Speaker 2 (15:18):
She has her values and she sticks to them.
Yeah, yeah, like she would notdo wrong by philadelphia, it's
true go off, so she'll bewearing eagle stuff yeah, yeah.
What's your prediction?
Who's gonna win?
Speaker 1 (15:31):
I would like to see the eagles win, but I think
kansas city will win and I alsodon't.
I feel like it's not aninteresting game, like we've
been here before.
It's like.
Speaker 2 (15:44):
I actually agree Like this is the Super Bowl I've
been least excited for in mymemory.
Speaker 1 (15:51):
Yeah, I have no like pent up energy for it, I'm just
going to like be so passivewatching it.
Speaker 2 (15:58):
Yeah, I'm even to the point where I actually was
considering cheering for theChiefs, which I just like.
I've been so sick of the Chiefsand Patrick Mahomes and the
fact that they don't even lookgood, but they continue to win.
Yeah, but I think I like thestory.
I like them making historygetting the three-peat and I
also really like Andy Reid, thehead coach, and I really like
(16:19):
travis big red and I thinktravis kelsey is getting towards
the end of his career, so Ifeel like getting that third one
under his belt would just bereally meaningful, and then he
can just ride off into thesunset with taylor yeah, I hope
he like okay, say if he winscool.
Speaker 1 (16:37):
Yeah, like that's fun , retire, go all into
broadcasting.
We've been listening to NewHeights.
They're funny.
Speaker 2 (16:46):
They are.
They're funny together too,yeah.
Speaker 1 (16:48):
I enjoy listening to them.
I like the energy.
Speaker 2 (16:51):
Yeah.
Speaker 1 (16:52):
So I'd be happy, and very happy, to see him win, then
retire, go into broadcastingand then shake up the league.
Speaker 2 (16:58):
What if he doesn't go into broadcasting but just
becomes one of Taylor's backupdancers, as like his full time
career?
Speaker 1 (17:04):
Obviously he won't do that?
Speaker 2 (17:05):
What if he does?
Speaker 1 (17:06):
No, I've heard he's getting into acting too, which?
Speaker 2 (17:09):
I'm happy to see, too , he's becoming a performer.
Speaker 1 (17:11):
He's not going to be a dancer?
Obviously not.
Speaker 2 (17:13):
Why not?
Speaker 1 (17:14):
Because like.
Speaker 2 (17:15):
He can become an actor, but not a dancer.
Speaker 1 (17:17):
No, he's got better things to do.
He can be like.
He make way more money he's got.
Speaker 2 (17:23):
there's so many better things he could do, but
he's just such a Taylor fan thathe would just love to be with
her on tour and just support her.
Speaker 1 (17:32):
He can just be her husband and like pursue other
projects All right, I thoughtyou'd be way more stoked about
that.
Speaker 2 (17:37):
No, it's not, c'est la vie.
Speaker 1 (17:40):
Anyways, we'll watch the Super Bowl and then
hopefully next year, like theyneed to shake up the leagues or
something, so it's not like thesame teams every time.
Speaker 2 (17:47):
Yeah, we need some big trades in the offseason.
Speaker 1 (17:49):
There's like trades happening left, right and center
.
You know it's crazy.
Speaker 2 (17:54):
In the NBA, there is no in the NFL.
Speaker 1 (17:55):
I feel like all the coaches have been like swapped
around, oh yeah.
Speaker 2 (17:58):
Coaches are.
That's the hiring cycle forcoaches, but there's no big
trades that have been happening.
Speaker 1 (18:02):
Yeah, the funny thing about the coaches is, like I'll
see an Instagram post of, likethis coach going to this team
and they do the thing where,like, they have the same head
and then, like, use AI to likeswap the jerseys out, I'll
recognize the face, and thenit's confusing, like, why is he
wearing that?
Because it doesn't like I know,doesn't he normally wear blue,
but he's wearing black.
(18:23):
Kind of misses me up.
Speaker 2 (18:25):
I felt the same with the big NBA trade that just
happened between with betweenthe Dallas Mavericks and the LA
Lakers like seeing Luka Doncicin Lakers gear was so weird and
then Anthony Davis in Mavericks.
Speaker 1 (18:37):
I've seen so many posts about that and I'm like
deliberately just like scrollingpast it because I'm not that
interested in NBA.
Speaker 2 (18:44):
Yeah, I'm not even that big of an NBA fan, but
that's got to be like the mostnoteworthy trade that I can
think of ever.
Ever.
Yeah, like those are like crazyfranchise players and Luke is
only 25, I think so he was just.
He was just about to signanother super max deal.
That would have been like $345million $345 million yeah.
(19:08):
That's like a player that youdraft and pay kajillions of
dollars to over 15 years andthey like retire with your
Jersey.
Like is unheard of to trade aplayer like that Crazy.
Speaker 1 (19:20):
Yeah, I was wondering why there's so many so much
content about it.
Yeah, it's nuts not into it,but cool, good for him should we
go on the thing too?
Speaker 2 (19:27):
let's do it a bit of a change of uh vibe here, but
the White House is inviting newmedia and independent
journalists into press briefings, including podcasters and
influencers.
So, basically, the White Houserolled out a new policy allowing
opportunities for so-called newmedia outlets and individuals,
including content creators, toask questions during press
(19:48):
briefings.
White House Press SecretaryCaroline Leavitt announced the
move during her first briefingon Tuesday, saying President
Trump is ready to retool theadministration around the new
media landscape, as they calledit.
They said we welcomeindependent journalists,
podcasters and social mediainfluencers.
Since the announcement, they'vereceived over 10,000
(20:09):
applications.
I want to hear from you, assomeone who studied journalism
and was an intern in the 2008election when Obama was elected,
I want to get your take on.
Speaker 1 (20:18):
What does this mean in the 2008 election, when obama
was elected.
Speaker 2 (20:19):
Wow, you're really.
I want to get your take on.
What does this mean in themedia landscape and even just
for politics and reporting ingeneral?
Speaker 1 (20:24):
you've set me up for such like a, an insightful take,
but I don't really have like ahot take.
I just think, as a podcaster,it's cool to see it, um, but I
don't know.
I think I think we've beenseeing like a pattern about like
new media for a while.
Like podcasts played such ahuge role in this election cycle
(20:45):
, a lot of people think thatlike podcasters is which like
tipped the scales in terms oflike who turned up to actually
vote, and they people are sayinglike, they called it like the
podcast election because it wasso influential.
So I feel like we've beenseeing some of the symptoms of
this.
I love to see new media beingadopted a bit more and that's
(21:09):
not a slight to legacy media atall, because I believe in like
the, the practice of likejournalism and how important it
is to democracy of likejournalism and how important it
is to democracy.
But it feels like it's not asurprise to see this new
(21:29):
administration adopt new mediabecause they're also like, so
against legacy media.
So that's not surprising.
But I'm also seeing, and justin general, like, more and more
journalists adopt new mediastrategies and also like
independent journalists becomingmore and more journalists adopt
new media strategies and alsolike independent journalists
becoming more and more popular.
So, for example, jessica ReedCrouch.
Her, like Instagram is houseand habit.
I've been following her for solong when she was like a mommy
(21:50):
blogger, um, and that's what shecalls herself, by the way.
I'm not like diminishing her inany means, but yeah, but she
was an influencer turnedindependent journalist and she
has her own paid sub stack, um,and she's it's interesting
because she's someone who hasbeen following the election and
she's like up front about herbiases and so people who
(22:11):
subscribe to her and pay for hersubstract are getting that lens
in her content.
So for her, um, there's like somany benefits here.
One, she can be upfront withher biases and she can also she
doesn't have to answer to theperceived or actual biases of
new, of legacy media.
So people like love to see likesomeone who's just in in
(22:32):
courtrooms on her own, notrepresenting any kind of like
entity, but of course, like, andpeople who like understand or
like believe in journalism, likethere has to be checks and
balances for all of those things.
There should be an editor,there should be, you know, like
practices for that.
But on the other side of thecoin, too, I'm seeing other like
(22:52):
journalists move to sub stack.
So it's like Taylor Lorenz, forexample.
She was at the New York Timesand Washington Post.
She's now an independentcreator journalist.
And then Hunter Harris, who waspreviously at new york magazine
and vulture.
He's also got his own sub stackthat's also paid and is also an
independent journalist.
So I just feel like like mediais just such a tough, like like
(23:16):
a model, like an, a model tosustain, like like financially.
So it makes sense.
All these like talentedjournalists are like exploring
their own independent means,like sub stack exists, like they
might as well just do it forthemselves and work with legacy
media as like a contract orwhatever.
So it makes sense to me thatlike this is just the wave
(23:37):
that's happening.
So, whether it's Donald Trumpor whoever else is in his
administration, it's about timesome of these independent
journalists and podcasters andcreators are invited into those
rooms.
Speaker 2 (23:52):
Yeah, I think that all makes sense.
I feel like there's an obviouslevel of mistrust in legacy
media these days, and part ofthat is because of politicians
these days and part of that isbecause of politicians.
But also, I think there's beenevidence of bias in the media as
well, which we all know, and Ithink, if nothing else, the
(24:12):
presence of independentjournalists and content creators
and podcasters and these typesof people that are now getting
invited and whatever narrativethat they're communicating to
their audience, and even justhow they're translating the
information they hear at thesepress briefings.
I think that's just good interms of accountability for the
(24:33):
group at large, because I thinkwhat we, what people, start to
notice as there's more voicesand more differing opinions or
interpretations of information,is that, well, what we begin to
notice is the difference youknow, when there's a dissonance.
(24:54):
I think when those independentjournalists or just creators in
general aren't present or don'thave access to the information
to then distill to theirlisteners, then all we have is
kind of the legacy or themainstream media, and then it's
up to them if they want tocreate a narrative that whether
it's true or not, and no one canreally notice because there's
(25:16):
no one else saying anything else.
So I feel like I don't thinkthat independent journalists are
necessarily better than themedia entities that exist right
now, but I think there's justgoing to be a little bit more
accountability and transparencybecause of more like diverse
voices for lack of a better terminterpreting the information
(25:36):
that's available in thosebriefings.
Speaker 1 (25:38):
Right, it's good for the general public to have more
voices.
Speaker 2 (25:42):
For sure.
Than just like legacy media,and it's important for the
public to to have more voices,for sure Than just like legacy
media, and it's important forthe public to just have that
information in general and weall are adults here, like we all
know that anyone reportinganything, whether they're
independent or part of a hugemedia entity, they're presenting
information through their bias,like that's just part of
reality.
Speaker 1 (26:02):
Bias exists, whether you have the institutional like
structure to eliminate it or notexactly right.
I think what I'd love to see,with more of this happening, is,
like I think there needs to bemore um media literacy, like
more understanding and knowinglike there is a bias that exists
(26:24):
with all content that youconsume, so like how do you spot
it?
And like learning and trainingpeople to like evaluate
headlines a little deeper andread things like.
I just find, when I deletedTikTok, I lost so much of my
news coverage because, like I'mnot on x threads is like they
don't talk about politics ornews at all.
(26:45):
There is just like all likeYouTube tips, um, and then
Instagram doesn't have news.
So I felt like I had to likestart to source my own like news
kind of like content plate.
And when you do that, you decide, okay, this is the publication
I'm going to listen to in theform of a podcast, and this is a
(27:06):
publication I'm going tosubscribe to in form of like a
newsletter and all these things.
So you have to kind of likedecide and make sure that you're
getting all the like the awell-rounded like bias pool,
because there it all exists,like in the headlines and the
titles.
It's like it's everywhere.
It's so interesting, but I feellike people don't really like
(27:29):
seek that out.
Like I think they don't.
They take what they're givenand then decide it's fact, and
oftentimes it's half baked orit's just a snippet, or if it's
just a clip or whatever.
So I just feel like more medialiteracy is important and like
and I don't think they teachthat in schools, but like I
don't know what's another way tolike teach people that.
Speaker 2 (27:51):
Yeah, I think to your point.
One really important thing isfor people to read or listen to
sources that don't share theirbias.
Speaker 1 (28:00):
But everyone shares a bias.
But has a different bias meanoh yeah, they like listen if
you're typically conservativeleaning.
Speaker 2 (28:08):
It's actually healthy for you to consume content from
liberal sources you know, andvice versa, because I think that
just forces you to be more of acritical thinker yeah, and I
think that, overall, that'swhat's going to happen here, as
we have more different sources,and independent as well as
mainstream and things like that,and even some of these you know
(28:30):
, like some of these podcastersthat played a part in the
election cycle were comedians,like they're not even
journalists.
They're not even trying tonecessarily share political
content, but suddenly they werea platform.
Speaker 1 (28:42):
and that's so interesting too, because they're
almost just like average peopleyeah, it's like we need to go
to original sources and the onlyway to get original source at
least in this, in this likepresidency is to be in the press
press room right?
Um, it's funny.
It reminds me of like theJustin Baldoni and like Blake
(29:03):
Lively saga, like their legalbattle right now, because it
feels like almost like you'reyou read about one person's
experience of an incident andthen you read about the other
person's experience in the sameincident, so you're
understanding the incident fromtwo different biases and for
(29:25):
this, one like this is a badexample because it's like
incredibly confusing.
But then you're kind of justlike letting people decide like
who is right and make your owndecisions based on all the
information you have.
That's kind of like where we'reat in the news cycle or media
at least.
Like take in in the news cycleor media at least.
Speaker 2 (29:48):
Like take in from all sides and then decide but that
takes a lot of work and a lot ofenergy and it's it's obviously
a different dynamic than it usedto be because, like, the public
has a platform as well yeah weall have a platform on social
media so you can feel the swingfrom one side to the other, like
take the justin baldoni andblake lively thing, for example.
As new information gets releasedfrom one side or the other, you
(30:10):
can feel the swing of thepublic's perception and support
because they also have theplatforms that these journalists
have as well, yeah, it alsoreminds you of that show we're
watching, the Diplomat, whereit's like you only see at least
in politics, you only see oneside of the world.
Speaker 1 (30:29):
You know the public only sees one side of what's
going on, of conversations ordiplomacy or like intentions,
(30:51):
like there's just so much goingon that it's hard to know what
is what is like the truth ofwhat's happening?
Speaker 2 (30:53):
Yeah, there's always levers being pulled and cards
being played.
Shout out to the diplomat.
We binged those two seasons tooquick.
Speaker 1 (31:01):
It was so good yeah it was good it was one of my
favorite shows I've seen allyear.
Speaker 2 (31:05):
Nice, all right.
Speaker 1 (31:08):
Okay, that was a fun.
Speaker 2 (31:11):
Little rabbit trail little rabbit trail.
Speaker 1 (31:13):
Okay, let's jump into thing three.
All right, Netflix is comingfor your entire entertainment
budget.
According to the latestearnings report, Netflix is
having a great year and theyplan to expand their offerings.
Their stock surged 90% over thelast year.
These are your notes, by theway.
Do you want to read it?
Speaker 2 (31:29):
Yeah, I added a few stats and numbers in here just
because all it was was aboutpricing and I was like we got to
talk more about other stuff too?
Speaker 1 (31:36):
Do you want to talk about it?
Speaker 2 (31:37):
Yes, Stock surged 90% over the last year as they and
others recovered from thingslike the SAG-AFTRA strike and
also just the resurgence notresurgence, but the introduction
of other players into themarket over the last few years,
like Disney getting in, Amazongetting in.
Paramount Plus, stuff like that.
But Netflix has held strong andthey kind of suffered through
(32:03):
and came through a little lessscathed than some of the other
competitors.
They're currently the leader interms of subscribers, with 260
million paid users worldwide,which was up 13% just in the
last quarter, which is prettynotable.
But I think one of the biggestpieces of evidence that Netflix
is the leader right now and thatthey're kind of continuing to
(32:27):
even gain steam from there isthe fact that other streamers
and content platforms that havebeen considered competitors and
have kind of held out for theirown exclusive licensing on
original content on their ownplatforms are now starting to
license their content to Netflixas well, one example being
HBO's Insecure, but there's manyexamples, so it's just Go ahead
(32:52):
.
Speaker 1 (32:52):
More examples include like YouTube programmers, like
creators, like Miss Rachel isnow on Netflix.
Speaker 2 (32:58):
Huge deal.
That was a big one.
Speaker 1 (33:00):
And there was another one.
Is it Blippi?
Just the kids stuff?
Speaker 2 (33:03):
Yeah, no, miss Rachel going to Netflix is such a big
one, and there was another one.
Is it Blippi?
Just the kid stuff, yeah.
Speaker 1 (33:05):
No, miss Rachel going to Netflix is such a big deal
because she's always been suchan independent creator and, like
I'm sure, she's had so manyoffers she's like huge, so they
must have paid a pretty penny tohave her.
Speaker 2 (33:18):
For sure.
Speaker 1 (33:19):
I'm excited for her.
Yeah, because she would havebeen making good money on.
Youtube I'm excited for her?
Speaker 2 (33:20):
Yeah, because she would have been making good
money on YouTube.
Speaker 1 (33:22):
Yeah, she was probably making great money.
Speaker 2 (33:24):
Yeah.
Speaker 1 (33:26):
She has like the 60-minute compilations that just
run on repeat.
I know Seriously.
Speaker 2 (33:32):
But I think we're to your notes now if you want to
talk about the pricing stuff.
Speaker 1 (33:35):
You can see this reflected in their strategy for
increasing their pricememberships, which they've been
like bumping up like over andover and again.
So, just if you're unfamiliar,they have three tiers of
memberships.
Their standard with no ads is$7.99 a month.
Their standard with no adssorry, their standard with ads
(33:56):
is $7.99 a month.
Their standard with no ads is$18.99, up to two devices and
their premium with no ads is$18.99 up to two devices and
their premium with no ads is$23.99, which you can watch on
four devices and in 4k.
So their highest membership isabout $24, the lowest is about
eight and netflix says thatthey're.
(34:16):
They currently believe thatthey only earn about six percent
of their revenue opportunitiesavailable and they plan to
gradually expand their offeringswith new content types in order
to get more of that revenueopportunity, which means they're
probably going to hike up theirsubscriptions even more.
But they're also going to offernew programming options like
(34:36):
live events and video games,which I will not be
participating in video games.
Speaker 2 (34:42):
What if it's something that you would just
end up liking?
Speaker 1 (34:46):
I can't think of a game that I'd end up liking.
Speaker 2 (34:48):
Yeah.
Speaker 1 (34:49):
I'd be open to trying .
Speaker 2 (34:50):
It's possible.
Speaker 1 (34:51):
But I'm into the live events Speaking of like award
shows, like if they got theGrammys, academy Awards.
Speaker 2 (34:58):
There you go.
Speaker 1 (34:58):
That's like, or Golden Globes.
I'm in.
Speaker 2 (35:01):
You're in.
I Like Golden.
Speaker 1 (35:02):
Globes.
I'm in, You're in.
I'll pay five extra dollars forthat a year.
Speaker 2 (35:05):
Yeah, I'm in for sure .
I think that would be fun, andthey showed with the NFL
Christmas games that they canstream a good live event.
Yeah, they've had a rocky past,but they're getting better.
And they've also, I think, nowthey've got the exclusive rights
for WWE Raw as well, whichopens them up to a whole
(35:25):
different audience.
Speaker 1 (35:26):
Yeah, great.
I mean when you compare it tothe cost of cable, which is
about $40 a month.
Speaker 2 (35:31):
Is that all cable is?
I thought cable was even morethan that.
Speaker 1 (35:34):
Well, according to that article, it's about $40 a
month and that includes ads,like you're getting so many ads
with cable.
It's still a better alternativeand you can't choose when you
watch those?
Speaker 2 (35:46):
shows they run, when they run so, yeah, I think
anyone that's like complainingabout Netflix price going up
really it's.
It makes sense.
And I think too, when theystarted out and they were eight
dollars or nine dollars orwhatever it was that they were
just a streaming curator, likethey were just bringing shows
that people wanted into oneplace that they could stream.
But now that they've continuedto grow the production side of
(36:09):
things and put out more and moreoriginal programming that
people actually want to see, ofcourse it makes sense that
they're charging more.
So I actually didn't realizethere was a difference between
the standard no ads and premiumno ads.
Speaker 1 (36:22):
Yeah.
Speaker 2 (36:23):
I wonder if we need premium.
Speaker 1 (36:24):
So we can watch in 4K .
Really, I'm pretty sure we do.
Speaker 2 (36:27):
I don't know if we pay that much.
Speaker 1 (36:29):
I think we do.
I would know, just did our, youwould know.
Also like apparently theirrevenue model.
It makes better money for themif more people get the no ad
version so that they can startcreating like an advertising
ecosystem, because then they'dget paid per advertiser plus the
(36:50):
membership.
Speaker 2 (36:51):
So I don't know how they'll like try to get people
into like that eight dollarmembership oh, where they make
more money if for the on thepeople that pay like pay the
yeah and get ads yeah.
Speaker 1 (37:05):
Because then they can charge, like create an
ecosystem of advertisers who paythem per ad.
Right, you know which will becrazy?
Speaker 2 (37:16):
Interesting yeah.
Speaker 1 (37:18):
So how much?
What's the max that you'd payfor Netflix?
I?
Speaker 2 (37:22):
mean I don't want to pay more than I'm paying right
now?
Yeah, obviously yeah, but Ithink, yeah, I think there'd be
a point where I'm only paying.
I just am forced to pay foronly one streaming service.
Right now, we pay for a couplebecause we like the options.
Speaker 1 (37:42):
Yeah.
Speaker 2 (37:42):
Also, I think it'd be cool to have a either whether
it's these streaming platformsall coming together to create
this extra product, or if it'slike a third party that gets
like access to their platforms.
But it'd be cool to be able topay for some sort of like
streaming passport where you getto kind of cherry pick the
different programming from thedifferent streaming platforms
(38:04):
into one kind of hybrid.
Speaker 1 (38:05):
Yeah.
Speaker 2 (38:05):
That'd be pretty cool Cause, similar to cable like
cable used to be 9,000 channelsand there's really only 10 that
you'd watch- Right.
And I feel like streaming couldkind of go in that direction,
where it's really like there'sthis specific stream or genre of
content that I like on oneplatform, there's a specific
type that I like on another one,and I'd rather just have only
what I want, you know yeah, Icould see that but that might
(38:30):
just be too good to be true yeah, because we'd want like the
sports package.
Speaker 1 (38:34):
It's like I feel like I don't really watch that much
on like prime.
We obviously watch so much onDisney because of the kids, so
it's like give us the kidsDisney stuff.
Speaker 2 (38:45):
It's mostly Netflix and Disney, but then also
there's like programming onApple TV Plus that we like we
still have to watch the sevensapparently.
Yeah, I think we got like fiveor six episodes into the first
season.
Yeah, it's got a little spooky.
Speaker 1 (39:01):
Well, yeah, it's so interesting to see, like, what's
going on with Netflix and justthe streamers in general, but
I'm like I feel like we need tolike cut down on some streaming.
Speaker 2 (39:12):
Yeah, probably.
I see a lot of people talkingabout how much they like YouTube
Premium, but the differencethere is it's not really like
original programming fromYouTube.
They're still kind of just likea curator.
Speaker 1 (39:24):
Yeah.
Speaker 2 (39:24):
The thing I like about it is that the creators on
the platform are getting paidwhen we pay for a premium
subscription.
Speaker 1 (39:29):
Yeah.
Speaker 2 (39:30):
You know, like the Miss Rachel's before she moved
to Netflix but and they kind ofjam in YouTube music with your
premium subscription and wedon't really need that.
No, but yeah, speaking ofNetflix, love is blind is coming
out again great great, I'm soexcited I never mind watching it
in the pods, but once oncethey're out of the pods, it all
(39:51):
goes to shit.
I it's just cringe.
Speaker 1 (39:54):
It's crazy how much it's become like my favorite
reality tv show it has I can'tthink of another one wow like it
probably is my favorite.
It's so entertaining.
What about that real estate?
Speaker 2 (40:06):
one that you like with Mauricio.
What's it called?
Speaker 1 (40:10):
Yeah, but it only has one season and it's getting
kind of boring now Becausethere's no conflict, which made
me realize that we have conflictFor our reality show.
I also wonder, if I don't wanta reality show, why that's a
change of tune show.
Yeah, I also wonder if I don'twant a reality show.
Speaker 2 (40:25):
Why that's a change of tune.
Speaker 1 (40:29):
I just feel like life is kind of stressful.
Speaker 2 (40:30):
Like why add another guy now, throw that into the mix
.
Yeah.
Speaker 1 (40:33):
Yeah.
Speaker 2 (40:35):
I think the reality shows just like open it up to
what that stress is.
Speaker 1 (40:40):
Yeah.
Speaker 2 (40:42):
Like the Kardashians.
At least you'd be making moneyon it making money on our stress
if only we could do that now Iknow yeah, well, we can put a
pin in it all right no realitytv show for now for now just
some tiktoks yeah, maybe youtube.
Well, thanks for watching.
(41:02):
Subscribe on YouTube.
Leave us a review.
Also, make sure, if you haven'tyet checked out the trend
report, make sure you go toscanclubsubstackcom and get a
load of that, because we did notgatekeep anything.
We dropped all that goodnessinto one report for free.
We included a workbook and evena fig jam that shows how we
tracked all the signals andconnected them together into the
(41:24):
trends that we covered.
We also put out a podcastepisode about it two episodes
ago with Alyssa, our creativedirector and futurist, so if you
haven't watched or listened tothat yet, check it out.
We unpack a little bit more ofthe process and the thought that
went into some of these trendsand also what they could mean
for brands and marketers as weconsider some of the plans and
(41:46):
objectives we have for 2025.
Speaker 1 (41:49):
For sure.
Speaker 2 (41:50):
Check us out on Instagram and TikTok.
Send us a message, let us knowwhat you like, what you don't
like.
Speaker 1 (41:55):
You're doing all the plugs.
I love it.
Speaker 2 (41:57):
Yeah, that's the outro.
Speaker 1 (41:59):
That's the outro, and I think that's it.
Speaker 2 (42:01):
So, unless you have anything else to say, I'm just
going to ring the gong.
Speaker 1 (42:05):
Have a wonderful snowy wintry week and we'll see
you next time.
Speaker 2 (42:17):
Good job.
Need a better place for thegong.
I feel like I'm just likecrashing into things.
It's perfect, right there.
Okay, welcome to Big Things.
I'm Mitzi.
This is Mike.
Speaker 2 (00:13):
And this is our show where we talk about the big
things we're watching inmarketing, social media, pop
culture and sports.
We also talk through thesignals that we're seeing that
could inform the future ofdigital marketing.
Speaker 1 (00:24):
That was a deliberate pause.
I liked it.
Okay, today.
Here's a quick summary of whatwe're talking about.
We're talking about Grammys,we're talking about the White
House and we're talking aboutNetflix.
Speaker 2 (00:36):
Sounds fun.
Speaker 1 (00:37):
Yeah, let's do it.
Speaker 2 (00:39):
Let's start with the best one the Grammys oh yes, I
got a lot to say about this.
I know you're ready to go onethe grammy.
Speaker 1 (00:43):
Oh yes, I got a lot to say about this.
So, big news of the day beyoncefinally won album of the year
at last night's grammys.
She had the beehive buzzing,including me, when she was
finally awarded the most covetedaccolade that the grammys can
give out, which is album of theyear.
Um, in case you need a reminder, she is the highest, most
awarded Grammy award winningartist, with 35 Grammys to her
(01:06):
name in so many categories.
But last night she won the onecategory she's never won before,
which is Album of the Year.
If you remember, she's lostthat category four times.
Speaker 2 (01:18):
I do remember.
Speaker 1 (01:20):
You do remember.
Speaker 2 (01:20):
Yeah, we talk about it every time.
Speaker 1 (01:23):
Yeah, she also made history last night by becoming
the first black artist to everwin for Best Country Album,
which was really cool.
Speaker 2 (01:30):
That was cool.
I feel like that should not getovershadowed by the Album of
the Year Totally.
Even she was shocked.
Speaker 1 (01:37):
She was very shocked and that was the most memorable
moment of the night is like herreaction to winning Best Country
Album.
Speaker 2 (01:43):
Yeah.
Speaker 1 (01:43):
She was not expecting it at all and we love to see it
.
Speaker 2 (01:47):
I thought it was cool that she brought up Blue Ivy
with her for the album of theyear as well.
Speaker 1 (01:52):
Yeah, Blue's been her buddy.
She's been going everywherewith her, which is so cool.
Speaker 2 (01:58):
So I really want to make sure.
I ask you what does this meanto you?
Speaker 1 (02:06):
Oh, I don't know.
I don't know how to even answer.
Speaker 2 (02:11):
Clustered all of a sudden.
Speaker 1 (02:11):
Oh yeah, no, I mean obviously like Beyonce is like
such a big artist and like she'sbeen very she's very well
recognized.
Obviously she's like a globalsuperstar.
It's not like she needs thisaward, but it just felt like
it's the one award she hasn'treceived.
And the cool thing about thisalbum is like she's talked about
(02:32):
not getting album of the yearbefore and that she goes like
straight back into making music.
So it feels like it's somethingthat she's she's felt the like
pain of not being recognized andit's funny because she also
doesn't need it.
But yeah, she went back to thedrawing board, came out with
this album and she's won it.
(02:52):
And it's interesting too,because I think in years past,
when she hasn't won it for otheralbums, like Lemonade, Lemonade
was like a big upset becauseeveryone thought like she
deserved it for Lemonade and sheshould have won it.
But Adele won it instead andwhen Adele was accepting her
reward, she said in a very likeviral moment that she felt like
Beyonce should have gotten thisaward.
(03:12):
And she said it on stage likeyou're the artist of my life,
like you deserve this award.
And Adele won it.
And then, since you know, a fewyears have passed, um, jay-z
was awarded, I think, last year,the Lifetime Achievement Award,
equivalent of the LifetimeAchievement Award from the
Grammys, and he very publiclyalso said in his award speech
(03:33):
that he felt like Beyoncedeserved album of the year and
she, even though she's the mostawarded artist by the Grammy, so
even by their standards sheshould have received it.
You know, know, so it's beenvery like publicly talked about
that she should have receivedthat award, and so to see her
get it.
The other interesting thingabout last night is that it's
(03:54):
the first time that, as thesepeople, like presenters, are
presenting the award, they'd say, based on the 13 000000 Grammy
voters, the winner goes to.
And they're very likeintentional about stating that,
because in the past, the Grammyshas also admitted that their
(04:17):
governing body, or like peoplewho voted for the awards, was
skewing male and skewing white,was skewing male and skewing
white, and so people started tosay like, okay, you need to like
diversify this pool of peoplewho are choosing who wins these
Grammys, and so they'vecommitted to adding, I think,
2,000 diverse members to theirgroup, which they did, and
(04:38):
that's why they're saying likeaccording to the 13,000 voters,
this is the person who won.
Speaker 2 (04:45):
Who gets to be a voter?
Speaker 1 (04:46):
I don't know.
Speaker 2 (04:47):
They like invite, it's like invite only kind of
situation.
Speaker 1 (04:51):
I think, so I think they Industry people.
It's not like people's choiceawards, it's like they invite
people Same with like I'm sureit's like.
What are they called?
Like the guilds you have tolike be a member or whatever.
Yeah, something like thatinteresting so I think I don't
know, there's so many layers toit too, because, like, there's
(05:13):
so many albums that she's likegifted to the world and like for
her to finally get thatrecognition for like, and she's
so passionate about completing abody of work, like she's really
intentional about creating afull album and not just like a
collection of singles.
It all layers into like oneexperience like that's what she
(05:33):
did with Lemonade, that's whatshe did with the Renaissance
album.
Speaker 2 (05:35):
So it's so exciting to see that she's like finally
got that last kind of likecheckbox so do you think, now
that she's got that last kind ofthing that had eluded her, do
you feel like she might call ita day soon?
Or do you think there's moreand more projects coming?
Speaker 1 (05:52):
well, renaissance is a collection of three albums.
So she has the first one, um,which was like the electric kind
of like house music one, andthen she has cowboy carter, and
then she has renaissance 3coming out, which everyone
thinks is going to be like arock album, um.
So I don't know, maybe we canonly hope she has more music
(06:15):
coming out after that.
But honestly she doesn't needto like that's the thing she's.
She's done everything she'skind of set out to do because
jay-z's kind of done prettymusic right.
Speaker 2 (06:26):
Yeah yeah, he's obviously older than her.
Speaker 1 (06:28):
Yeah, maybe she's done, but I don't know.
I know at least we have onemore album coming, yeah, so
that's cool.
Speaker 2 (06:33):
And we've got the tour for Cowboy Carter.
Speaker 1 (06:35):
Yeah, but did you see she released her dates.
Speaker 2 (06:38):
No, I didn't.
Speaker 1 (06:47):
Canada's not on the list at all.
It's only like gosh darncalgary stampede.
No, it's only like new york, ladc houston, london, paris like
the big ones maybe it's finallyour time to go to new york
together I don't know, thedollar is gonna really kill us
it does.
It does hurt, for sure, butanyways, I've kind of like
accepted this might be when Iskip, which is really sad.
I can't talk about it.
But yeah, I'm so happy.
(07:07):
I'm so happy that Beyonce won.
It's like really everythingthat happened at the Grammys
last night is like everything wewanted to happen, like.
The other winners of the nightinclude Kendrick Lamar, who won
for best for record of the yearand song of the year and best
rap song and best performance.
Chapel Roan won for best newartist, sabrina Carpenter won
for best pop solo performanceand best pop vocal album.
(07:30):
Charli XCX won for best dancepop recording and best dance
album.
And Dochi won for best rapalbum of the year, which was
cool to see.
Speaker 2 (07:39):
Yeah, she was going viral for even for her
performance, right.
Speaker 1 (07:42):
Yeah, and I had never seen her performances before,
like I've seen some clips onTikTok, so I didn't really know
her.
But I watched her performanceand I was blown away.
She was so cool yeah she's likeartists who are like real
artists, like are so fun towatch.
Same with Chapel Road.
Her performance of Pink PonyClub was so good.
I'm so happy for her yeah, loveit.
Speaker 2 (08:04):
yeah, so the people that are actually like making
our heads bop yeah.
Speaker 1 (08:08):
Sabrina Carpenter's performance is also really,
really cool.
Charlie XCX performance was alittle too cool for me.
She just makes me feel like agrandma.
Speaker 2 (08:19):
Like you feel like you're getting aged out kind of.
Speaker 1 (08:21):
Oh, for sure.
And I'm okay with it, like agedout, kind of, oh for sure,
that's, I'm okay with it, likedo your thing, I love to see it.
But yeah, I felt like you likeclubs aren't for me.
Like what if this is whathappens at clubs?
Speaker 2 (08:32):
like, count me out even now, when I speak like
tiktok lingo, I feel like I'mtrying too hard yeah, I'm aged
out of her demo, but it's finelike I'm happy for her.
Speaker 1 (08:41):
Um did.
I don't know if you know whoBenson Boom is, but he performed
.
Speaker 2 (08:45):
I saw some stuff about him on TikTok.
Speaker 1 (08:47):
Yeah, and I never knew.
Like I've heard that song somany times.
It's like in my like the backof my brain and I when it plays
somewhere, I know it, but Ididn't know like that was him
and his performance was supercool.
He did like a backflip.
Speaker 2 (09:04):
He had a crazy outfit on.
Speaker 1 (09:06):
Yeah, but he started with like a black and white,
like penguin tuxedo.
Speaker 2 (09:10):
Right.
Speaker 1 (09:10):
And then he had, like Heidi Klum and some other chick
rip it off, and then he likehad this blue like number and
did a backflip off of a piano orsomething.
Speaker 2 (09:23):
You think he's pretty legit.
Speaker 1 (09:25):
Yeah, he seemed awesome.
Speaker 2 (09:26):
I saw on Excel a ton of people just being like he
just wants to be Harry Styles sobad.
Speaker 1 (09:31):
I mean, I don't really have an opinion.
Who wouldn't?
Speaker 2 (09:34):
Yeah, I guess, but yeah.
Speaker 1 (09:36):
I liked, I liked all.
All in all, the Grammys were sogood last night and I feel like
I absorbed a lot, like Iabsorbed all of this through
TikTok.
Speaker 2 (09:44):
Nice.
Speaker 1 (09:46):
I wish I had watched the actual awards.
Speaker 2 (09:47):
Yeah, it's hard Unless you have cable like
there's not really a great wayto watch the awards.
Speaker 1 (09:51):
I know that's the one thing that's missing in there
Like life.
Speaker 2 (09:55):
I guess we'll get into that with our other story
soon.
Speaker 1 (09:57):
Totally.
Speaker 2 (09:59):
I noticed that when Kendrick Lamar accepted his
Grammy, he was wearing aCanadian tuxedo, which I felt
like was a special kind of pettytowards Drake.
Speaker 1 (10:06):
Oh really.
Speaker 2 (10:07):
Yeah, I'm sure it was intentional.
Speaker 1 (10:10):
Oh, because it's Canadian and it was a diss track
towards Drake.
Right.
Speaker 2 (10:14):
Yeah, but the best part I think connected to
Kendrick and not like us is DJMustard, who also accepted the
awards with him and I thinkrecord of the year is
specifically more for theproduction, so that was more
specifically Mustard's award.
But um him with Hines announceda collaboration at during the
(10:36):
ceremony on a new Mustard whichI thought was pretty funny.
Speaker 1 (10:40):
Yeah, you sent me that.
I didn't quite understand it.
So DJ Mustard is the guy whoproduced the song.
Speaker 2 (10:45):
Yeah, he works a lot with Kendrick Lamar.
Speaker 1 (10:47):
Okay, and then they announced a collab with Hines.
Speaker 2 (10:50):
Mustard did.
Okay.
Yeah, I'm sure it's because ofall the exposure around the
tracks that he's put outrecently with Kendrick Lamar,
because of the beef thathappened.
Speaker 1 (11:01):
Yeah, also for the Super Bowl.
Speaker 2 (11:03):
Right, yeah, so I think it's good timing, but it's
also fun because, like Heinzdoesn't really do this kind of
thing and it was also mixed bymustard himself, they say.
But it marks the first timethat Heinz has ever co-created a
new sauce in the US and it'salso the first new Heinz mustard
offering in almost 10 years.
Speaker 1 (11:22):
Wow, yeah, what a blessing to us.
Speaker 2 (11:25):
What a blessing.
Speaker 1 (11:26):
That's cool.
Well, I'm happy for him.
I'm happy to see more of him,too, because he's going to be
performing at the Super Bowl.
Speaker 2 (11:33):
Well, mustard won't be but Kendrick Lamar Kendrick.
Speaker 1 (11:35):
Lamar, Kendrick Lamar .
Yeah, In my mind they're likeone in the same, but you're
right, they're different.
Right, He'll probably be therethough.
Speaker 2 (11:43):
Oh yeah.
I'm sure He'll be there withthe posse.
Speaker 1 (11:46):
Yeah, sza also won a Grammy last night.
I can't remember exactly whatcategory, but it was something
in the R&B realm, so that's cool.
And she's also performing withKendrick Lamar at the.
Speaker 2 (11:56):
Super Bowl.
I wonder who else is.
I feel like we talked aboutthis before, but I kind of hope
that he brings Lil Wayne.
Speaker 1 (12:03):
Yeah, I don't know if Lil Wayne will do it.
Speaker 2 (12:06):
You don't think so.
Speaker 1 (12:07):
He was so sad that he didn't get picked.
Speaker 2 (12:09):
Yeah, but wouldn't this rectify that Totally, or do
you think he needs to be theheadliner?
Speaker 1 (12:13):
It would make no sense for him to be the
headliner no sense for him to bethe headliner.
Speaker 2 (12:17):
Yeah, yeah, I hope he ends up being there.
Speaker 1 (12:19):
Yeah, I'm excited to see SZA.
I like her, I like all thatshe's doing right now and she's
going on tour with KendrickLamar.
Speaker 2 (12:27):
There you go.
Speaker 1 (12:28):
I wonder if we should go see them.
Would you ever?
Speaker 2 (12:31):
Yeah, would they come to Canada?
Speaker 1 (12:33):
I think their dates are out there, so we should go
check.
Speaker 2 (12:35):
Interesting, so we should go check Interesting.
Speaker 1 (12:36):
Yeah, all in all, what a great night.
The Grammy Awards were so funto watch.
Speaker 2 (12:40):
Yeah.
Speaker 1 (12:40):
From TikTok.
Speaker 2 (12:42):
From TikTok.
I'm glad you got TikTok again.
Speaker 1 (12:44):
I loved yeah, I'm back on TikTok.
I joined it back.
I went back because it wasgetting banned, so I wanted to
see, like, what is thetemperature in the room on, like
the last night of TikTok, whichis really sad, and then I
opened it up the next day andeveryone was back and people
were like is this thing on?
So I've had it ever since then.
Speaker 2 (13:05):
Nice, so I'm back in TikTok.
Speaker 1 (13:07):
Yeah, thank you.
Speaker 2 (13:08):
Just in time for the Grammys.
Speaker 1 (13:09):
Yeah, I might turn it off again, but it's been fun to
watch, like all the Grammystuff on TikTok.
I like being part of likewhat's happening right now.
Speaker 2 (13:17):
When there's like positive, exciting things
happening, TikTok's a fun placeto be.
It's like when that stuff's nothappening and all there is to
talk about is, like the crazystuff that's happening around
the world, then it gets a littlebit dark and ominous.
Speaker 1 (13:29):
Yeah, there's a lot of like my TikTok algorithm.
It's like Beyonce accepting herGrammy, what it means, people
reacting to Beyonce gettingalbum of the year, and then it's
like a think piece on liketariffs and like the trade war
and like immigration.
Speaker 2 (13:46):
Yeah.
Speaker 1 (13:46):
Yeah, Totally so.
It's like a little it's gettingthere.
It's getting a little dark forme, but I'm going to ride it out
for a little bit more.
Speaker 2 (13:52):
Well, we got the Super Bowl coming up this
weekend, so I'm sure there'll belots of sports content and wags
and stuff like that, andobviously, music with Kendrick
Lamar.
I'm excited about it.
One fun piece of news SaquonBarkley, who's the star running
back of the Philadelphia Eagles,who are playing the Kansas City
Chiefs in the Super Bowl thisweekend, he just got engaged to
his girlfriend, and so I thinkthat just kind of sets up some
(14:17):
good vibes for the team ahead ofthe big competition.
Speaker 1 (14:20):
Yeah, excited to see it.
Speaker 2 (14:22):
Yeah, I'm sure Jason Kelsey will be there as a
commentator.
I feel like it's got to betough for him just having
retired just last year to seehis team there and wish he was
part of it.
Speaker 1 (14:31):
He said he's cheering for the Eagles.
Yeah, and Travis specifically,not Kansas City, just Travis.
Speaker 2 (14:37):
I think their kids are wearing stuff like shirts
for their uncle trav oh really,but mom and dad are cheering
yeah, uncle, mom and dad arecheering for the eagles one
thing I love about kylie, whichis jason kelsey's wife.
Speaker 1 (14:51):
she's like a diehard eagles fan and even when she's
going to see, like a kansas gamelast year, she'd be like in the
suite with Taylor and like hermom and Taylor's family, like
all the Kansas City people, shestill will not wear any Kansas
City merch.
She refuses because she is anEagles fan by blood.
Speaker 2 (15:14):
And I love that.
Speaker 1 (15:15):
Like I love, like a strong willed woman.
Speaker 2 (15:18):
She has her values and she sticks to them.
Yeah, yeah, like she would notdo wrong by philadelphia, it's
true go off, so she'll bewearing eagle stuff yeah, yeah.
What's your prediction?
Who's gonna win?
Speaker 1 (15:31):
I would like to see the eagles win, but I think
kansas city will win and I alsodon't.
I feel like it's not aninteresting game, like we've
been here before.
It's like.
Speaker 2 (15:44):
I actually agree Like this is the Super Bowl I've
been least excited for in mymemory.
Speaker 1 (15:51):
Yeah, I have no like pent up energy for it, I'm just
going to like be so passivewatching it.
Speaker 2 (15:58):
Yeah, I'm even to the point where I actually was
considering cheering for theChiefs, which I just like.
I've been so sick of the Chiefsand Patrick Mahomes and the
fact that they don't even lookgood, but they continue to win.
Yeah, but I think I like thestory.
I like them making historygetting the three-peat and I
also really like Andy Reid, thehead coach, and I really like
(16:19):
travis big red and I thinktravis kelsey is getting towards
the end of his career, so Ifeel like getting that third one
under his belt would just bereally meaningful, and then he
can just ride off into thesunset with taylor yeah, I hope
he like okay, say if he winscool.
Speaker 1 (16:37):
Yeah, like that's fun , retire, go all into
broadcasting.
We've been listening to NewHeights.
They're funny.
Speaker 2 (16:46):
They are.
They're funny together too,yeah.
Speaker 1 (16:48):
I enjoy listening to them.
I like the energy.
Speaker 2 (16:51):
Yeah.
Speaker 1 (16:52):
So I'd be happy, and very happy, to see him win, then
retire, go into broadcastingand then shake up the league.
Speaker 2 (16:58):
What if he doesn't go into broadcasting but just
becomes one of Taylor's backupdancers, as like his full time
career?
Speaker 1 (17:04):
Obviously he won't do that?
Speaker 2 (17:05):
What if he does?
Speaker 1 (17:06):
No, I've heard he's getting into acting too, which?
Speaker 2 (17:09):
I'm happy to see, too , he's becoming a performer.
Speaker 1 (17:11):
He's not going to be a dancer?
Obviously not.
Speaker 2 (17:13):
Why not?
Speaker 1 (17:14):
Because like.
Speaker 2 (17:15):
He can become an actor, but not a dancer.
Speaker 1 (17:17):
No, he's got better things to do.
He can be like.
He make way more money he's got.
Speaker 2 (17:23):
there's so many better things he could do, but
he's just such a Taylor fan thathe would just love to be with
her on tour and just support her.
Speaker 1 (17:32):
He can just be her husband and like pursue other
projects All right, I thoughtyou'd be way more stoked about
that.
Speaker 2 (17:37):
No, it's not, c'est la vie.
Speaker 1 (17:40):
Anyways, we'll watch the Super Bowl and then
hopefully next year, like theyneed to shake up the leagues or
something, so it's not like thesame teams every time.
Speaker 2 (17:47):
Yeah, we need some big trades in the offseason.
Speaker 1 (17:49):
There's like trades happening left, right and center
.
You know it's crazy.
Speaker 2 (17:54):
In the NBA, there is no in the NFL.
Speaker 1 (17:55):
I feel like all the coaches have been like swapped
around, oh yeah.
Speaker 2 (17:58):
Coaches are.
That's the hiring cycle forcoaches, but there's no big
trades that have been happening.
Speaker 1 (18:02):
Yeah, the funny thing about the coaches is, like I'll
see an Instagram post of, likethis coach going to this team
and they do the thing where,like, they have the same head
and then, like, use AI to likeswap the jerseys out, I'll
recognize the face, and thenit's confusing, like, why is he
wearing that?
Because it doesn't like I know,doesn't he normally wear blue,
but he's wearing black.
(18:23):
Kind of misses me up.
Speaker 2 (18:25):
I felt the same with the big NBA trade that just
happened between with betweenthe Dallas Mavericks and the LA
Lakers like seeing Luka Doncicin Lakers gear was so weird and
then Anthony Davis in Mavericks.
Speaker 1 (18:37):
I've seen so many posts about that and I'm like
deliberately just like scrollingpast it because I'm not that
interested in NBA.
Speaker 2 (18:44):
Yeah, I'm not even that big of an NBA fan, but
that's got to be like the mostnoteworthy trade that I can
think of ever.
Ever.
Yeah, like those are like crazyfranchise players and Luke is
only 25, I think so he was just.
He was just about to signanother super max deal.
That would have been like $345million $345 million yeah.
(19:08):
That's like a player that youdraft and pay kajillions of
dollars to over 15 years andthey like retire with your
Jersey.
Like is unheard of to trade aplayer like that Crazy.
Speaker 1 (19:20):
Yeah, I was wondering why there's so many so much
content about it.
Yeah, it's nuts not into it,but cool, good for him should we
go on the thing too?
Speaker 2 (19:27):
let's do it a bit of a change of uh vibe here, but
the White House is inviting newmedia and independent
journalists into press briefings, including podcasters and
influencers.
So, basically, the White Houserolled out a new policy allowing
opportunities for so-called newmedia outlets and individuals,
including content creators, toask questions during press
(19:48):
briefings.
White House Press SecretaryCaroline Leavitt announced the
move during her first briefingon Tuesday, saying President
Trump is ready to retool theadministration around the new
media landscape, as they calledit.
They said we welcomeindependent journalists,
podcasters and social mediainfluencers.
Since the announcement, they'vereceived over 10,000
(20:09):
applications.
I want to hear from you, assomeone who studied journalism
and was an intern in the 2008election when Obama was elected,
I want to get your take on.
Speaker 1 (20:18):
What does this mean in the 2008 election, when obama
was elected.
Speaker 2 (20:19):
Wow, you're really.
I want to get your take on.
What does this mean in themedia landscape and even just
for politics and reporting ingeneral?
Speaker 1 (20:24):
you've set me up for such like a, an insightful take,
but I don't really have like ahot take.
I just think, as a podcaster,it's cool to see it, um, but I
don't know.
I think I think we've beenseeing like a pattern about like
new media for a while.
Like podcasts played such ahuge role in this election cycle
(20:45):
, a lot of people think thatlike podcasters is which like
tipped the scales in terms oflike who turned up to actually
vote, and they people are sayinglike, they called it like the
podcast election because it wasso influential.
So I feel like we've beenseeing some of the symptoms of
this.
I love to see new media beingadopted a bit more and that's
(21:09):
not a slight to legacy media atall, because I believe in like
the, the practice of likejournalism and how important it
is to democracy of likejournalism and how important it
is to democracy.
But it feels like it's not asurprise to see this new
(21:29):
administration adopt new mediabecause they're also like, so
against legacy media.
So that's not surprising.
But I'm also seeing, and justin general, like, more and more
journalists adopt new mediastrategies and also like
independent journalists becomingmore and more journalists adopt
new media strategies and alsolike independent journalists
becoming more and more popular.
So, for example, jessica ReedCrouch.
Her, like Instagram is houseand habit.
I've been following her for solong when she was like a mommy
(21:50):
blogger, um, and that's what shecalls herself, by the way.
I'm not like diminishing her inany means, but yeah, but she
was an influencer turnedindependent journalist and she
has her own paid sub stack, um,and she's it's interesting
because she's someone who hasbeen following the election and
she's like up front about herbiases and so people who
(22:11):
subscribe to her and pay for hersubstract are getting that lens
in her content.
So for her, um, there's like somany benefits here.
One, she can be upfront withher biases and she can also she
doesn't have to answer to theperceived or actual biases of
new, of legacy media.
So people like love to see likesomeone who's just in in
(22:32):
courtrooms on her own, notrepresenting any kind of like
entity, but of course, like, andpeople who like understand or
like believe in journalism, likethere has to be checks and
balances for all of those things.
There should be an editor,there should be, you know, like
practices for that.
But on the other side of thecoin, too, I'm seeing other like
(22:52):
journalists move to sub stack.
So it's like Taylor Lorenz, forexample.
She was at the New York Timesand Washington Post.
She's now an independentcreator journalist.
And then Hunter Harris, who waspreviously at new york magazine
and vulture.
He's also got his own sub stackthat's also paid and is also an
independent journalist.
So I just feel like like mediais just such a tough, like like
(23:16):
a model, like an, a model tosustain, like like financially.
So it makes sense.
All these like talentedjournalists are like exploring
their own independent means,like sub stack exists, like they
might as well just do it forthemselves and work with legacy
media as like a contract orwhatever.
So it makes sense to me thatlike this is just the wave
(23:37):
that's happening.
So, whether it's Donald Trumpor whoever else is in his
administration, it's about timesome of these independent
journalists and podcasters andcreators are invited into those
rooms.
Speaker 2 (23:52):
Yeah, I think that all makes sense.
I feel like there's an obviouslevel of mistrust in legacy
media these days, and part ofthat is because of politicians
these days and part of that isbecause of politicians.
But also, I think there's beenevidence of bias in the media as
well, which we all know, and Ithink, if nothing else, the
(24:12):
presence of independentjournalists and content creators
and podcasters and these typesof people that are now getting
invited and whatever narrativethat they're communicating to
their audience, and even justhow they're translating the
information they hear at thesepress briefings.
I think that's just good interms of accountability for the
(24:33):
group at large, because I thinkwhat we, what people, start to
notice as there's more voicesand more differing opinions or
interpretations of information,is that, well, what we begin to
notice is the difference youknow, when there's a dissonance.
(24:54):
I think when those independentjournalists or just creators in
general aren't present or don'thave access to the information
to then distill to theirlisteners, then all we have is
kind of the legacy or themainstream media, and then it's
up to them if they want tocreate a narrative that whether
it's true or not, and no one canreally notice because there's
(25:16):
no one else saying anything else.
So I feel like I don't thinkthat independent journalists are
necessarily better than themedia entities that exist right
now, but I think there's justgoing to be a little bit more
accountability and transparencybecause of more like diverse
voices for lack of a better terminterpreting the information
(25:36):
that's available in thosebriefings.
Speaker 1 (25:38):
Right, it's good for the general public to have more
voices.
Speaker 2 (25:42):
For sure.
Than just like legacy media,and it's important for the
public to to have more voices,for sure Than just like legacy
media, and it's important forthe public to just have that
information in general and weall are adults here, like we all
know that anyone reportinganything, whether they're
independent or part of a hugemedia entity, they're presenting
information through their bias,like that's just part of
reality.
Speaker 1 (26:02):
Bias exists, whether you have the institutional like
structure to eliminate it or notexactly right.
I think what I'd love to see,with more of this happening, is,
like I think there needs to bemore um media literacy, like
more understanding and knowinglike there is a bias that exists
(26:24):
with all content that youconsume, so like how do you spot
it?
And like learning and trainingpeople to like evaluate
headlines a little deeper andread things like.
I just find, when I deletedTikTok, I lost so much of my
news coverage because, like I'mnot on x threads is like they
don't talk about politics ornews at all.
(26:45):
There is just like all likeYouTube tips, um, and then
Instagram doesn't have news.
So I felt like I had to likestart to source my own like news
kind of like content plate.
And when you do that, you decide, okay, this is the publication
I'm going to listen to in theform of a podcast, and this is a
(27:06):
publication I'm going tosubscribe to in form of like a
newsletter and all these things.
So you have to kind of likedecide and make sure that you're
getting all the like the awell-rounded like bias pool,
because there it all exists,like in the headlines and the
titles.
It's like it's everywhere.
It's so interesting, but I feellike people don't really like
(27:29):
seek that out.
Like I think they don't.
They take what they're givenand then decide it's fact, and
oftentimes it's half baked orit's just a snippet, or if it's
just a clip or whatever.
So I just feel like more medialiteracy is important and like
and I don't think they teachthat in schools, but like I
don't know what's another way tolike teach people that.
Speaker 2 (27:51):
Yeah, I think to your point.
One really important thing isfor people to read or listen to
sources that don't share theirbias.
Speaker 1 (28:00):
But everyone shares a bias.
But has a different bias meanoh yeah, they like listen if
you're typically conservativeleaning.
Speaker 2 (28:08):
It's actually healthy for you to consume content from
liberal sources you know, andvice versa, because I think that
just forces you to be more of acritical thinker yeah, and I
think that, overall, that'swhat's going to happen here, as
we have more different sources,and independent as well as
mainstream and things like that,and even some of these you know
(28:30):
, like some of these podcastersthat played a part in the
election cycle were comedians,like they're not even
journalists.
They're not even trying tonecessarily share political
content, but suddenly they werea platform.
Speaker 1 (28:42):
and that's so interesting too, because they're
almost just like average peopleyeah, it's like we need to go
to original sources and the onlyway to get original source at
least in this, in this likepresidency is to be in the press
press room right?
Um, it's funny.
It reminds me of like theJustin Baldoni and like Blake
(29:03):
Lively saga, like their legalbattle right now, because it
feels like almost like you'reyou read about one person's
experience of an incident andthen you read about the other
person's experience in the sameincident, so you're
understanding the incident fromtwo different biases and for
(29:25):
this, one like this is a badexample because it's like
incredibly confusing.
But then you're kind of justlike letting people decide like
who is right and make your owndecisions based on all the
information you have.
That's kind of like where we'reat in the news cycle or media
at least.
Like take in in the news cycleor media at least.
Speaker 2 (29:48):
Like take in from all sides and then decide but that
takes a lot of work and a lot ofenergy and it's it's obviously
a different dynamic than it usedto be because, like, the public
has a platform as well yeah weall have a platform on social
media so you can feel the swingfrom one side to the other, like
take the justin baldoni andblake lively thing, for example.
As new information gets releasedfrom one side or the other, you
(30:10):
can feel the swing of thepublic's perception and support
because they also have theplatforms that these journalists
have as well, yeah, it alsoreminds you of that show we're
watching, the Diplomat, whereit's like you only see at least
in politics, you only see oneside of the world.
Speaker 1 (30:29):
You know the public only sees one side of what's
going on, of conversations ordiplomacy or like intentions,
(30:51):
like there's just so much goingon that it's hard to know what
is what is like the truth ofwhat's happening?
Speaker 2 (30:53):
Yeah, there's always levers being pulled and cards
being played.
Shout out to the diplomat.
We binged those two seasons tooquick.
Speaker 1 (31:01):
It was so good yeah it was good it was one of my
favorite shows I've seen allyear.
Speaker 2 (31:05):
Nice, all right.
Speaker 1 (31:08):
Okay, that was a fun.
Speaker 2 (31:11):
Little rabbit trail little rabbit trail.
Speaker 1 (31:13):
Okay, let's jump into thing three.
All right, Netflix is comingfor your entire entertainment
budget.
According to the latestearnings report, Netflix is
having a great year and theyplan to expand their offerings.
Their stock surged 90% over thelast year.
These are your notes, by theway.
Do you want to read it?
Speaker 2 (31:29):
Yeah, I added a few stats and numbers in here just
because all it was was aboutpricing and I was like we got to
talk more about other stuff too?
Speaker 1 (31:36):
Do you want to talk about it?
Speaker 2 (31:37):
Yes, Stock surged 90% over the last year as they and
others recovered from thingslike the SAG-AFTRA strike and
also just the resurgence notresurgence, but the introduction
of other players into themarket over the last few years,
like Disney getting in, Amazongetting in.
Paramount Plus, stuff like that.
But Netflix has held strong andthey kind of suffered through
(32:03):
and came through a little lessscathed than some of the other
competitors.
They're currently the leader interms of subscribers, with 260
million paid users worldwide,which was up 13% just in the
last quarter, which is prettynotable.
But I think one of the biggestpieces of evidence that Netflix
is the leader right now and thatthey're kind of continuing to
(32:27):
even gain steam from there isthe fact that other streamers
and content platforms that havebeen considered competitors and
have kind of held out for theirown exclusive licensing on
original content on their ownplatforms are now starting to
license their content to Netflixas well, one example being
HBO's Insecure, but there's manyexamples, so it's just Go ahead
(32:52):
.
Speaker 1 (32:52):
More examples include like YouTube programmers, like
creators, like Miss Rachel isnow on Netflix.
Speaker 2 (32:58):
Huge deal.
That was a big one.
Speaker 1 (33:00):
And there was another one.
Is it Blippi?
Just the kids stuff?
Speaker 2 (33:03):
Yeah, no, miss Rachel going to Netflix is such a big
one, and there was another one.
Is it Blippi?
Just the kid stuff, yeah.
Speaker 1 (33:05):
No, miss Rachel going to Netflix is such a big deal
because she's always been suchan independent creator and, like
I'm sure, she's had so manyoffers she's like huge, so they
must have paid a pretty penny tohave her.
Speaker 2 (33:18):
For sure.
Speaker 1 (33:19):
I'm excited for her.
Yeah, because she would havebeen making good money on.
Youtube I'm excited for her?
Speaker 2 (33:20):
Yeah, because she would have been making good
money on YouTube.
Speaker 1 (33:22):
Yeah, she was probably making great money.
Speaker 2 (33:24):
Yeah.
Speaker 1 (33:26):
She has like the 60-minute compilations that just
run on repeat.
I know Seriously.
Speaker 2 (33:32):
But I think we're to your notes now if you want to
talk about the pricing stuff.
Speaker 1 (33:35):
You can see this reflected in their strategy for
increasing their pricememberships, which they've been
like bumping up like over andover and again.
So, just if you're unfamiliar,they have three tiers of
memberships.
Their standard with no ads is$7.99 a month.
Their standard with no adssorry, their standard with ads
(33:56):
is $7.99 a month.
Their standard with no ads is$18.99, up to two devices and
their premium with no ads is$18.99 up to two devices and
their premium with no ads is$23.99, which you can watch on
four devices and in 4k.
So their highest membership isabout $24, the lowest is about
eight and netflix says thatthey're.
(34:16):
They currently believe thatthey only earn about six percent
of their revenue opportunitiesavailable and they plan to
gradually expand their offeringswith new content types in order
to get more of that revenueopportunity, which means they're
probably going to hike up theirsubscriptions even more.
But they're also going to offernew programming options like
(34:36):
live events and video games,which I will not be
participating in video games.
Speaker 2 (34:42):
What if it's something that you would just
end up liking?
Speaker 1 (34:46):
I can't think of a game that I'd end up liking.
Speaker 2 (34:48):
Yeah.
Speaker 1 (34:49):
I'd be open to trying .
Speaker 2 (34:50):
It's possible.
Speaker 1 (34:51):
But I'm into the live events Speaking of like award
shows, like if they got theGrammys, academy Awards.
Speaker 2 (34:58):
There you go.
Speaker 1 (34:58):
That's like, or Golden Globes.
I'm in.
Speaker 2 (35:01):
You're in.
I Like Golden.
Speaker 1 (35:02):
Globes.
I'm in, You're in.
I'll pay five extra dollars forthat a year.
Speaker 2 (35:05):
Yeah, I'm in for sure .
I think that would be fun, andthey showed with the NFL
Christmas games that they canstream a good live event.
Yeah, they've had a rocky past,but they're getting better.
And they've also, I think, nowthey've got the exclusive rights
for WWE Raw as well, whichopens them up to a whole
(35:25):
different audience.
Speaker 1 (35:26):
Yeah, great.
I mean when you compare it tothe cost of cable, which is
about $40 a month.
Speaker 2 (35:31):
Is that all cable is?
I thought cable was even morethan that.
Speaker 1 (35:34):
Well, according to that article, it's about $40 a
month and that includes ads,like you're getting so many ads
with cable.
It's still a better alternativeand you can't choose when you
watch those?
Speaker 2 (35:46):
shows they run, when they run so, yeah, I think
anyone that's like complainingabout Netflix price going up
really it's.
It makes sense.
And I think too, when theystarted out and they were eight
dollars or nine dollars orwhatever it was that they were
just a streaming curator, likethey were just bringing shows
that people wanted into oneplace that they could stream.
But now that they've continuedto grow the production side of
(36:09):
things and put out more and moreoriginal programming that
people actually want to see, ofcourse it makes sense that
they're charging more.
So I actually didn't realizethere was a difference between
the standard no ads and premiumno ads.
Speaker 1 (36:22):
Yeah.
Speaker 2 (36:23):
I wonder if we need premium.
Speaker 1 (36:24):
So we can watch in 4K .
Really, I'm pretty sure we do.
Speaker 2 (36:27):
I don't know if we pay that much.
Speaker 1 (36:29):
I think we do.
I would know, just did our, youwould know.
Also like apparently theirrevenue model.
It makes better money for themif more people get the no ad
version so that they can startcreating like an advertising
ecosystem, because then they'dget paid per advertiser plus the
(36:50):
membership.
Speaker 2 (36:51):
So I don't know how they'll like try to get people
into like that eight dollarmembership oh, where they make
more money if for the on thepeople that pay like pay the
yeah and get ads yeah.
Speaker 1 (37:05):
Because then they can charge, like create an
ecosystem of advertisers who paythem per ad.
Right, you know which will becrazy?
Speaker 2 (37:16):
Interesting yeah.
Speaker 1 (37:18):
So how much?
What's the max that you'd payfor Netflix?
I?
Speaker 2 (37:22):
mean I don't want to pay more than I'm paying right
now?
Yeah, obviously yeah, but Ithink, yeah, I think there'd be
a point where I'm only paying.
I just am forced to pay foronly one streaming service.
Right now, we pay for a couplebecause we like the options.
Speaker 1 (37:42):
Yeah.
Speaker 2 (37:42):
Also, I think it'd be cool to have a either whether
it's these streaming platformsall coming together to create
this extra product, or if it'slike a third party that gets
like access to their platforms.
But it'd be cool to be able topay for some sort of like
streaming passport where you getto kind of cherry pick the
different programming from thedifferent streaming platforms
(38:04):
into one kind of hybrid.
Speaker 1 (38:05):
Yeah.
Speaker 2 (38:05):
That'd be pretty cool Cause, similar to cable like
cable used to be 9,000 channelsand there's really only 10 that
you'd watch- Right.
And I feel like streaming couldkind of go in that direction,
where it's really like there'sthis specific stream or genre of
content that I like on oneplatform, there's a specific
type that I like on another one,and I'd rather just have only
what I want, you know yeah, Icould see that but that might
(38:30):
just be too good to be true yeah, because we'd want like the
sports package.
Speaker 1 (38:34):
It's like I feel like I don't really watch that much
on like prime.
We obviously watch so much onDisney because of the kids, so
it's like give us the kidsDisney stuff.
Speaker 2 (38:45):
It's mostly Netflix and Disney, but then also
there's like programming onApple TV Plus that we like we
still have to watch the sevensapparently.
Yeah, I think we got like fiveor six episodes into the first
season.
Yeah, it's got a little spooky.
Speaker 1 (39:01):
Well, yeah, it's so interesting to see, like, what's
going on with Netflix and justthe streamers in general, but
I'm like I feel like we need tolike cut down on some streaming.
Speaker 2 (39:12):
Yeah, probably.
I see a lot of people talkingabout how much they like YouTube
Premium, but the differencethere is it's not really like
original programming fromYouTube.
They're still kind of just likea curator.
Speaker 1 (39:24):
Yeah.
Speaker 2 (39:24):
The thing I like about it is that the creators on
the platform are getting paidwhen we pay for a premium
subscription.
Speaker 1 (39:29):
Yeah.
Speaker 2 (39:30):
You know, like the Miss Rachel's before she moved
to Netflix but and they kind ofjam in YouTube music with your
premium subscription and wedon't really need that.
No, but yeah, speaking ofNetflix, love is blind is coming
out again great great, I'm soexcited I never mind watching it
in the pods, but once oncethey're out of the pods, it all
(39:51):
goes to shit.
I it's just cringe.
Speaker 1 (39:54):
It's crazy how much it's become like my favorite
reality tv show it has I can'tthink of another one wow like it
probably is my favorite.
It's so entertaining.
What about that real estate?
Speaker 2 (40:06):
one that you like with Mauricio.
What's it called?
Speaker 1 (40:10):
Yeah, but it only has one season and it's getting
kind of boring now Becausethere's no conflict, which made
me realize that we have conflictFor our reality show.
I also wonder, if I don't wanta reality show, why that's a
change of tune show.
Yeah, I also wonder if I don'twant a reality show.
Speaker 2 (40:25):
Why that's a change of tune.
Speaker 1 (40:29):
I just feel like life is kind of stressful.
Speaker 2 (40:30):
Like why add another guy now, throw that into the mix
.
Yeah.
Speaker 1 (40:33):
Yeah.
Speaker 2 (40:35):
I think the reality shows just like open it up to
what that stress is.
Speaker 1 (40:40):
Yeah.
Speaker 2 (40:42):
Like the Kardashians.
At least you'd be making moneyon it making money on our stress
if only we could do that now Iknow yeah, well, we can put a
pin in it all right no realitytv show for now for now just
some tiktoks yeah, maybe youtube.
Well, thanks for watching.
(41:02):
Subscribe on YouTube.
Leave us a review.
Also, make sure, if you haven'tyet checked out the trend
report, make sure you go toscanclubsubstackcom and get a
load of that, because we did notgatekeep anything.
We dropped all that goodnessinto one report for free.
We included a workbook and evena fig jam that shows how we
tracked all the signals andconnected them together into the
(41:24):
trends that we covered.
We also put out a podcastepisode about it two episodes
ago with Alyssa, our creativedirector and futurist, so if you
haven't watched or listened tothat yet, check it out.
We unpack a little bit more ofthe process and the thought that
went into some of these trendsand also what they could mean
for brands and marketers as weconsider some of the plans and
(41:46):
objectives we have for 2025.
Speaker 1 (41:49):
For sure.
Speaker 2 (41:50):
Check us out on Instagram and TikTok.
Send us a message, let us knowwhat you like, what you don't
like.
Speaker 1 (41:55):
You're doing all the plugs.
I love it.
Speaker 2 (41:57):
Yeah, that's the outro.
Speaker 1 (41:59):
That's the outro, and I think that's it.
Speaker 2 (42:01):
So, unless you have anything else to say, I'm just
going to ring the gong.
Speaker 1 (42:05):
Have a wonderful snowy wintry week and we'll see
you next time.
Speaker 2 (42:17):
Good job.
Need a better place for thegong.
I feel like I'm just likecrashing into things.
It's perfect, right there.
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