Sweetgreen and Market Battle for IP (E9)

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
I did the thing.
You're totally right, oh man.
Okay, let's try one more.

Speaker 2 (00:11):
Welcome to Big Things .
I'm Mitzi.
This is Mike.

Speaker 1 (00:14):
And this is our show where we talk about the big
things we're seeing in marketing, pop culture, social media and
sports.
We also talk about the signalswe're watching and how they
could inform the future ofdigital marketing sports we also
talk about the signals we'rewatching and how they could
inform the future of digitalmarketing.
Make sure you catch the show onYouTube or anywhere you get
your podcasts and slide into ourDMs on Instagram.
Let us know what you like, whatyou want to hear more of and
just like how you're feelingtoday.

Speaker 2 (00:36):
Totally.
Tell us how you're feeling,especially about my long straw.

Speaker 1 (00:41):
You know how I feel about your long straw.
I'm a sipper, not a straw guy.

Speaker 2 (00:46):
I know you've never been into a straw.
Even when we go out for a drinkor something, if you get a
straw in your drink you're likeimmediately out of here.

Speaker 1 (00:53):
You can take this with you.

Speaker 2 (00:55):
I like straws Ever since that one movie.

Speaker 1 (00:59):
It wasn't actually because of this movie, but that
emphasizes it, the one with RyanGosling.
Steve Carell, I was going tosay, michael Scott, what was
because of this movie?

Speaker 2 (01:04):
but that emphasizes it, the one with Ryan Gosling,
and.

Speaker 1 (01:05):
Mike, steve Carell, steve Carell.
I was going to say MichaelScott.

Speaker 2 (01:07):
What movie was?
What was it called Emma Stone?

Speaker 1 (01:12):
That's what it was called.

Speaker 2 (01:13):
No, Emma Stone's in it, Ryan Gosling, Steve Carell.

Speaker 1 (01:17):
Drew, help us out here.

Speaker 3 (01:21):
It's where like Ryan Gosling, is a ladies man and man
, but not, is a ladies man andhe's like coaching Steve Carell.

Speaker 2 (01:27):
Yes.

Speaker 1 (01:28):
Is Tina Fey in it?

Speaker 2 (01:30):
No, oh no, it wasn't 40 year old virgin.
No, it wasn't.

Speaker 1 (01:40):
That's gonna drive me nuts, I know, are you looking
it up right now.
If only we had the internet.

Speaker 2 (01:44):
Um, yes, I'm looking it up, ryan.
I'm sure people who arelistening are just this, this
kind of stuff drives me crazywhen I'm listening to a podcast
and they're like what's thatword or what was that show, and
I'm like it was this, like Iknow, exactly crazy stupid love
yeah, we just needed to I wasn'tgonna come up with that no so
thank so.

Speaker 1 (02:03):
Thank you, Drew.

Speaker 2 (02:05):
Glad we resolved that .
That was what inspired you tonever use a straw.

Speaker 1 (02:09):
No, I already didn't like straws, but that one just
kind of, because of the comicelement of that, I was just like
even more so.

Speaker 2 (02:16):
Right, I can't drink iced coffee without a straw.
It doesn't feel right.

Speaker 1 (02:20):
It feels great, especially with ice.
You just sip that.

Speaker 2 (02:23):
it's like fresh that's why I was really upset
when starbucks like has theirnew cups for their iced coffees
you were really upset?
I'm not.
No, I wasn't really upsetslightly disappointed there is a
demo of people who get reallyupset at starbucks and I'm not
in that demo but I I wasdisappointed, mildly
disappointed.

Speaker 1 (02:43):
Mildly inconvenienced .

Speaker 2 (02:45):
There you go.

Speaker 1 (02:46):
Yeah.

Speaker 2 (02:47):
If I truly was upset, I would bring a straw with me
where I go.

Speaker 1 (02:50):
There are people who do that, which I wouldn't be
surprised if you did that.

Speaker 2 (02:53):
You know what You're right.

Speaker 1 (02:55):
Maybe I should, because you have a lot of straws
at home.

Speaker 2 (02:58):
I don't have enough, you got options.
You got steel, you got plastic.
I guess that's it.
Maybe I'll add it to mychristmas wish list like a
little like portable straw theones that like come in a little
package.
Add it to the gift guide well,I don't know if it's on trend,
it's just like a me thing got itanyways, we're not here to talk

(03:18):
about straws.
We're here to talk about otherbig things that are happening in
the world of marketing, socialmedia, entertainment and sports.

Speaker 1 (03:25):
Yeah, and today, a quick summary of what we're
going to cover.
We're talking Grammynominations, we're talking Sweet
Greens controversy and we'retalking Scan Club gift guide,
which is fun because it was Ithink it was an idea we came up
with on this show a few episodesago, was it?

Speaker 2 (03:42):
Yeah, we definitely voluntold morgan and alissa to
do it, because we startedtalking about it and then they
made it way better than I couldhave ever expected 100, like
they usually do yeah, so staytuned for thing three we're
gonna get into it.
Yeah, I think we should get intogrammys let's go so the grammy
nominations are out.
Um beyonce leads the pack with11 nominations, extending her
career total to arecord-breaking 99 nominations,

(04:05):
which is crazy.
Behind her are Billie Eilish,post Malone, kendrick Lamar, as
well as Charli XCX, who gets herfirst big score with Brat, her
big album of the year 99 forBeyonce is crazy.

Speaker 1 (04:19):
I know it's crazy work.

Speaker 2 (04:20):
I know it's crazy work.
These four artists receivedseven nominations apiece, and
then six nominations went toTaylor Swift, who has had, I
mean, in terms of Grammy noms, arelatively quiet year, but in
terms of cultural significance,a relatively big year.
And then Sabrina Carpenter andChapel Roan also got six

(04:41):
nominations each, which ispretty cool to see.
So I wanted to kind of likeunpack a few of the bigger
categories, Um, the first onebeing record of the year, Um.
So I'll read the nominationsand then you tell me who you
think should win it.

Speaker 1 (04:56):
Oh, I'm on deck.
All right, let's go Okay.

Speaker 2 (04:59):
Record of the year nominations are the Beatles now
and then Beyonce, texas Hold'emof the year nominations are the
Beatles Now and Then Beyonce,texas Hold'em.
Billie Eilish.
Birds of a Feather.
Do you know what that song is?

Speaker 1 (05:08):
Billie Eilish.
Yeah, okay.

Speaker 2 (05:10):
Chapel Roan.
Good Luck, Babe.
Do you know that song?
Okay, Charli XCX 360.
Do you know that song?
Kendrick Lamar, Not Like Us.
Do you know that one?

Speaker 1 (05:20):
Yes.

Speaker 2 (05:22):
Sabrina Carpenter Espresso and Taylor Swift
featuring.
Post Malone.

Speaker 1 (05:28):
Taylor Swift featuring Post Malone Fortnite
let's go posty, no, I would sayfor this category.
Record of the year.
Can you remind me what recordof the year means?

Speaker 2 (05:42):
right, that's not the whole album, that's a song no,
it's, it's basically a single,but I was looking this up
because there's it's kind ofconfusing.
There's a category for recordof the year and then there's
also song of the year, which isdifferent, and then there's also
best pop solo performance,which is also different,
although some of them are thesame, but do you know?

Speaker 1 (06:03):
can you tell us the difference between record of the
year and song of the year?

Speaker 2 (06:05):
so record of the year includes like production, like
the sound engineering, the likeextra stuff.
You know, like the stuff thathappens in the recording booth
the elements, the layers andthen song of the year, kind of
like captures, like the impactof that song on the culture.

Speaker 1 (06:24):
It's at face value.

Speaker 2 (06:25):
What was the bop?
You know the bop.
That was like you couldn'tescape.

Speaker 1 (06:29):
Right.

Speaker 2 (06:29):
Includes, like commercial impact, things like
that.
Okay, as far as I understand,if there's anyone who's like on
the Grammy nomination committee,who's listening.

Speaker 1 (06:38):
I'm going to give this one to Billie Eilish.

Speaker 2 (06:40):
Birds of a Feather.

Speaker 1 (06:41):
Yeah, yeah I.

Speaker 2 (06:42):
Birds of a Feather.
Yeah, yeah, I would loveBeyonce to win, just because.

Speaker 1 (06:46):
We all know you would .

Speaker 2 (06:47):
I know, but I do actually feel like I think it'll
either go to Billie Eilish,because that song was literally
everywhere, yeah or SabrinaCarpenter Espresso, like I feel
like.

Speaker 1 (07:01):
I could see her getting song of the year more
than record of the year.
Hmm, I could see her gettingsong of the year more than
record of the year.
I just feel like Billie Eilishand her whole team and the whole
production of her music is moreof a unit than Sabrina
Carpenter.
I feel like, at face value,sabrina Carpenter's music is so
popular and enjoyable.

(07:22):
But from my limited experienceI'm not an expert here, but I
think Billie Eilish takes recordof the year.

Speaker 2 (07:29):
Okay, let's move on to song of the year, because
we're talking about it anyways.
So nominees for song of theyear are Beyonce's Texas Hold'em
, billie Eilish, birds of aFeather Chapel Roan Good Luck,
babe.
Kendrick Lamar Not Like Us.
Lady Gaga and Bruno Mars diewith a smile.
Sabrina Carpenter please,please, please.
Shabuzy a bar song.
And Taylor Swift featuring PostMalone Fortnite.

Speaker 1 (07:49):
Shabuzy takes song of the year.

Speaker 2 (07:52):
You think so, why?

Speaker 1 (07:53):
Because the kids love it.

Speaker 2 (07:55):
Actually that was so interesting to me.
The kids actually do love thatsong.
People are comparing it to KidzBop, which I took offense to
because I'm a big Kidz Bop fanwhy do you take offense to that?

Speaker 1 (08:06):
Shaboosie is amazing.
No.

Speaker 2 (08:07):
Shaboosie is amazing, but like I feel like he
shouldn't be compared to KidzBop so you took offense on
behalf of Shaboosie yeah becauseKidz Bop is just covering
popular songs like they're notlike doing their own music With
a spin Right, they change thelyrics.

Speaker 1 (08:24):
Right, they're both their own thing.
I think, it's only compared toKid Bop's, in the sense that
kids like his music.

Speaker 2 (08:31):
It's a Kid Bop.

Speaker 1 (08:33):
Which is so funny because he's talking about like
alcohol and being at the bar andstuff like that it's just such
an approachable vibe.

Speaker 2 (08:40):
It's a great song.
It's such a bop.

Speaker 1 (08:41):
Okay, it's a great song.

Speaker 2 (08:41):
It's such a bop.
Okay, so, song of the year,you're going with Shaboosie.

Speaker 1 (08:44):
I'm going with it.

Speaker 2 (08:46):
Okay.

Speaker 1 (08:47):
What are you going with?
You want Beyonce to win.

Speaker 2 (08:50):
I mean, you know what ?
Beyonce doesn't need song ofthe year, so if she doesn't win,
I'm okay with it.
I would love Sabrina Carpenterto get it, because I feel like
her songs are just everywhere.
Please, please, please,espresso, both of them.
I'm just they.
They live in my head.

Speaker 1 (09:02):
Rent free and since you brought up kendrick lamar
again too, for this category Ifeel like he might get record of
the year.
Go just to backtrack a littlebit.

Speaker 2 (09:11):
I feel like the grammys just love to give
kendrick awards but also I feellike that song just like hit so
many like demos, like it kind oflike I think it's like a west
coast anthem for sure, and I Ithink I live in like a pop

(09:32):
stratosphere, but for everyoneelse who's not in that
stratosphere, it was everywhere,like I feel like it was played
everywhere.
It was so culturally relevant,yeah, so yeah.

Speaker 1 (09:42):
The thing is, though, I think if he gets it, then
drake should get a credit no,yeah, like if it wasn't for
their beef, he wouldn't benominated for all these awards
because it wouldn't have hit asmany streams and and and listens
and things but you can'tbecause like, then you could.

Speaker 2 (09:59):
With that rationale, you could say anyone who's
inspired any song should alsoget credit no, because it's an
active beef, like.

Speaker 1 (10:06):
the reason it got as much airtime as it did was
because of his beef with Drake.

Speaker 2 (10:12):
Well, beyonce, who was nominated for Texas Hold'em,
and her whole album, her wholecountry album, is a direct
response to the beef she haswith the country music industry.

Speaker 1 (10:24):
Yeah, but the country music industry doesn't have the
influence of drake those arefighting words sure come at me.
Country music association.

Speaker 2 (10:37):
I don't agree with that at all, but you can hold
that opinion if you want.
Well, the stats don't lie okay,well, I still don't agree,
let's move on to many won't?

Speaker 1 (10:46):
I'm just saying it how it is okay, album of the
year.

Speaker 2 (10:49):
Nominations are andre 3000, which I didn't even know.
He had a new album out, it'scalled new blue sun.
Uh, beyonce, cowboy carter,billy eilish hit me hard and
soft.
Chapel roan the rise and fallof the Midwest.
Princess Charlie XCX, bratJacob Collier.
Don't know who that is, don'tknow and I apologize to this man

(11:09):
because I don't know how to sayhis album either Sabrina
Carpenter, short and Sweet andTaylor Swift, the Tortured Poets
Department, drew do you know?

Speaker 1 (11:18):
who Jacob Collier is Morgan.
Oliver.

Speaker 2 (11:25):
Jazz Fusion Jazz Fusion.

Speaker 1 (11:26):
Now we're talking, okay.

Speaker 2 (11:28):
Morgan Oliver jazz, jazz.
Now we're talking, I thinkmaybe let's pick him.
I think, his album would be.

Speaker 1 (11:37):
Jesse volume for Jesse Wow, yeah, interesting.

Speaker 2 (11:40):
I mean?
Obviously the correct answer isBeyonce cowboy Carter.
Here's why.
Okay, Beyonce is the mostnominated artist of all time in
Grammy history.
She's the most awarded artistof all time in Grammy history
and she has never won album ofthe year and she's had
incredible albums.
Do I think this is the bestalbum she's ever made?

(12:02):
No, but I think she deservesthis award because it doesn't
make sense for her to be such anawarded artist and not have
that award.
You know, it just kind of likecontradicts it.

Speaker 1 (12:16):
I understand what you're saying, but I think for
that very reason she won't getit for this album Because, like
they're not giving artistsawards because they deserve it
in general, no, I know, but this, this album was just really
good Like yeah, it'll probablywin country music album of the
year or whatever.
whatever that category is, Idon't know what it is, but just

(12:39):
we were talking about this withour with our creative director,
Alyssa, and she was saying thatpeople are speculating that
she'll get whatever the countrymusic category is from the
Grammys as a slight to the.
Cmas, because the CMAs don'treally like her.

Speaker 2 (12:56):
Yeah, I know people are speculating that, but I
still feel like she's going towin it.

Speaker 1 (13:02):
You really think so?
I do Do you want to make a bet.

Speaker 2 (13:04):
No.
Okay, I thought you'd do it forthe show but I guess okay, yeah
, I can bet for the show.

Speaker 1 (13:11):
I don't think she's gonna win it.
You think she is.
I don't think Andre 3000 isgonna win it.
I think it could be BillieEilish.
I actually want Chapel Roan towin it because it's like such
nostalgic, like kind of 80selements to it.
It's just so fun when we hadour karaoke night at the
gathering in Banff recently and,um, I forget which song you

(13:36):
guys sang, but it was hot to goyeah, it's so fun.
I just feel like every song isa bop yeah, chabarone is so cool
yeah and it's like scratchingan itch that other artists
aren't scratching right now.

Speaker 2 (13:48):
I think she should win Best New Artist, but I don't
think she should win Album ofthe Year.

Speaker 1 (13:53):
No, no, why not, aside from you thinking Beyonce,
well, I think she's amazing.

Speaker 2 (14:00):
It's hard to argue this, because both are
incredible in their own way.
You know, not one is not betterthan the other, necessarily,
but I think who should beawarded, as it's like this time
in history of music?
Who should get the award foralbum of the year, like?
I just think it makes sense forit to be Beyonce's country

(14:20):
album if it wasn't Beyonce, whoelse who would you pick from
this list?

Speaker 1 (14:24):
not chaparone, or is that your?

Speaker 2 (14:26):
second well, I don't know, because, like I only know
a few chaparone songs charliexcx was obviously a huge wave
this summer for sure I don't, Ifeel, I don't, I.
I want to say sabrina carpenteryeah yeah, because, like she
has so many songs on that albumthat were actually like so good

(14:47):
and she has like such a goodlike brand, like it's full, it's
complete, it's like distinct,it's like I don't know.

Speaker 1 (14:56):
Yeah, and I don't think she's going to win best
new artist cause she's got a fewalbums under her belt already,
so maybe, maybe, you're right.
Maybe it ends up beingChaperone gets best new artist
and someone like sabrinacarpenter takes album of the
year no, you mean someone likebeyonce gets album of the year.
That's what I'm saying.
It's not gonna happen okay.

Speaker 2 (15:13):
Well, let's move on to best new artist then okay uh,
we have benson boone.
Uh, dochi, don't know who thatis there's a lot of hard to
pronounce ones here ray, sabrinacarpenter, shibuzi and teddy
swims.
I actually do really like ray.
I think she's super cool.
She's like a jazzy singer.

(15:33):
Some people are comparing herto like amy winehouse, but I
don't really think they'resimilar make maybe similar in
terms of like style of singing,like both incredible.
Maybe similar in terms of likestyle of singing, like both
incredible vocalists, reallycool, like jazzy vibes, and
they're different.
Um, she's awesome.
I feel like she's all over myTikTok.
I really like her, so I'd beokay.

(15:54):
I'd be very happy to see herwin.
I'd be very happy to seeShabuzy win.
Be happy to see Chapel Roan win.
Like these are all incredibleartists.

Speaker 1 (16:02):
Who's gonna win, though?

Speaker 2 (16:04):
Chapel Roan okay.

Speaker 1 (16:06):
Yeah, it's hard for me to speak to best new artists
because half of these I don'tknow that I'm not familiar with
their game.
But, um, if I was to just pickone from the list, it would be
chapel ron let's talk about bestsolo pop performance.

Speaker 2 (16:17):
Now.
This is based on, like thesoloist, the, the singer, their
performance in this song.

Speaker 1 (16:26):
So it's different than the record of the year,
like in the recorded song orlive performance, not live
performance.

Speaker 2 (16:31):
Their performance in the recorded song.
Nominees are Beyonce forBodyguard, billie Eilish for
Birds of a Feather Chapel Roanfor Good Luck Babe, charli XCX
for Apple and Sabrina Carpenterfor Espresso.

Speaker 1 (16:44):
Espresso Espresso.

Speaker 2 (16:45):
Really, yeah, I actually think Billie Eilish is
going to win this one.

Speaker 1 (16:51):
I could see that as well.

Speaker 2 (16:53):
But you know who I want to win.

Speaker 1 (16:54):
I know it's the same in every category.

Speaker 2 (16:58):
Okay, let's talk about rap.
I pulled this one in becausewhen we first met, Because rap
is part of our history.
Yeah, we were both really intorap.
The older we get, the more wedisassociate from rap, like I
just don't know rap anymore.

Speaker 1 (17:17):
Yeah, we don't really vibe with a new wave of rap and
a lot of the older rap artistsare kind of whack or like are
losing it a little bit like easyyeah, or like getting canceled
yeah, so I just thought it'd befun for the show to talk about
the nominees.

Speaker 2 (17:33):
So best rap rap song nominees are Future Metro Boomin
and Kendrick Lamar for Likethat.
Glorilla for yeah, glow.
Kendrick Lamar for Not Like UsRhapsody and Hip Boy for
Asteroids Yay.
Kanye West, which is the sameperson, ty Dolla $ign and Rich
the Kid featuring Playboi, cartiCarnival.

(17:54):
Sign and Rich the Kid featuringPlayboy, cardi Carnival.
I mean, the only song I know inthis list Is Not Like Us, so
that would be my pick.

Speaker 1 (18:05):
Yeah, I think it's gonna be Not Like Us.
Yeah.

Speaker 2 (18:11):
Yeah, so.

Speaker 1 (18:13):
I don't think the others can really compete Like.
Not Like Us is a better songthan Like that, which is also
Kendrick Lamar with Future andMetro.
So I think Not Like Us wouldwin between the two.
I don't think Glorilla Rhapsodyor Yay and Tied Dollarsign can

(18:34):
compete with Not Like Us.
I think it's going's gonna be asweep yeah, that's fine.

Speaker 2 (18:40):
Um, the other notable , like, I guess, news about the
grimey nominations we've alreadykind of touched on it is that
beyonce is nominated for a fewcountry categories this year.
Right, um, she was nominatedfor best country song, country
Album, which is a pretty bigdeal, because the CMAs, as we
know, stumped her entirely.

(19:01):
She wasn't nominated foranything for the Country Music
Awards.
So I think the fact that she'snominated those categories is a
direct response to that.

Speaker 1 (19:10):
And she'll probably win them both.

Speaker 2 (19:12):
Yeah, I hope she does .

Speaker 1 (19:13):
Yeah.
As we know she can have them.

Speaker 2 (19:16):
She can have it.
She can have it.

Speaker 1 (19:21):
She honestly doesn't need any more Grammys, but I'm
okay with her getting more.
I hope Shabuzy gets a couple.

Speaker 2 (19:24):
I know I do really like Shabuzy.
This is so easy to listen to.

Speaker 1 (19:26):
And I like his take.

Speaker 2 (19:28):
I also really like that he came to the Calgary
Stampede this year.

Speaker 1 (19:31):
Yeah really cool of him yeah apparently I couldn't
stand in line as long as wouldbe required to attend, but way
too old for that.

Speaker 2 (19:39):
I respected that he was present I he also apparently
sang the bar song like fivetimes in a row really, and I
actually like when artists dothat, like I like when they like
you know you're going to see anartist that you love.
You want them to play theirhits, you know, and like once
sometimes isn't enough was itactually five times in a row?
I think so I don't know forsure.
It was like five or six, crazy,yeah, and like the crowd loved

(20:02):
it like they everyone was sointo it that it's over.

Speaker 1 (20:04):
And then he's like, should we just do this again?
And he just does that a fewtimes and everyone's like, yeah,
he didn't say it in those words, but he's like one more time.

Speaker 2 (20:11):
remember when we went to see maluma and he opened
with his hit and then closedwith his hit.

Speaker 1 (20:16):
That's way different than doing the same song five
times in a row.

Speaker 2 (20:19):
Maybe, but one time I went to see Watch the Throne
and they did N Word in Paris.

Speaker 1 (20:26):
Speaking of your rap history.

Speaker 2 (20:28):
Right, they did that song, they did it like four
times.

Speaker 1 (20:32):
In a row and no one was mad.

Speaker 2 (20:33):
You know, it's like If you're going to a show To see
an artist that you love andthey play their like banger Back
to back.
I'm not mad about it, becausesometimes I'll go to a show and
I'm like, yes, like I'm so happythey're doing this song and
then it's over, right?
You just want to exist In thatspace for a little bit longer.

Speaker 1 (20:49):
I'm just trying to see In my mind's eye, zai, what
it would be like to repeat itfive times, like repeating it
once makes sense, and is thereany conversation with the crowd
about it?
You know, sometimes it's likerun it back, run it back, run it
back run it back over one moretime, like you're just in the
zone and like are they stoppingand starting or are they just

(21:09):
like going back into the chorusover and over again?
You know, I don't know.
I just can't picture it.

Speaker 2 (21:13):
I don't know the logistics, but from what I've
seen it's a crowd pleaser got itbut yeah, I think it's really
fun to see like who's beingnominated.
I'm excited to like see the redcarpet for this because I feel
like the Grammys red carpet likeis a little more creative.

Speaker 1 (21:30):
There's a bit more like creative flair to it, so it
should be a good night and itshould be a good night tonight
when we pick up our kids fromdaycare and we play shibuzee on
the way home it's so funny to methat kids love that song so
much.

Speaker 2 (21:42):
I don't know, I feel like we were just talking about
the youth and like what they'reinto.
The other thing I've seen a lotof like kids get really like
the song they get really behindis that keisha cole song wait
yeah they love that song.
It's like I'm not gonna sing iton the show sing it for us no,

(22:02):
I can't, I can't.
It's.
It's a really good song, butit's an old song, but they go so
hard for it.
I actually saw a tiktok at likea middle school.
There's a dj that played thatsong and they were just like
feeling the lyrics and I'm likewhat do you know about love?
Like?
these are middle school kidslove is the thickest in middle
school maybe it's the deepestyeah, and it is quite an

(22:24):
emotional song, so maybe theyjust feel that feel that, feel
the, feel it, kids the othercool thing about the grammy
nominations this year is thatpost malone was nominated in the
country album category, whichis really he'll be beyonce I
know I I had, I did think aboutthat and I actually feel like
that would be cool because hisalbum is really good and he has

(22:46):
a lot of like country legends onit, which beyonce did too.

Speaker 1 (22:49):
But I've heard the country folks really like that
album I feel like I've I'veenjoyed every era of post malone
, but I think there's somethingabout his country era that he's
in right now.
He just seems so happy to be init and it seems to just fit him
so nicely and I even like his,like his current steez, like
what he's wearing and how he'slike putting himself together as

(23:11):
like country posty yeah, it'sfunny because when I listen to
his country music it feelsnatural.

Speaker 2 (23:16):
Yeah, and like's funny because when I listen to
his country, music it feelsnatural, yeah, and like then
it's weird to listen to hisother stuff and that was like,
why did you do that even?
But I guess, Different phasesof life yeah.
But I'm very happy for PostMalone.
I'd love to see him getnominated.

Speaker 1 (23:32):
Yeah, he's onto something with this.

Speaker 2 (23:34):
Speaking of country.

Speaker 1 (23:35):
Did he get snubbed by the CMAs too, or did he get
anything?

Speaker 2 (23:38):
Unsure.
But speaking of country, westarted watching Yellowstone
again.

Speaker 1 (23:45):
Yeah, new episode.

Speaker 2 (23:49):
So Yellowstone.

Speaker 1 (23:50):
And what are you trying to say about that?
I?

Speaker 2 (23:51):
don't know.

Speaker 1 (23:53):
You just need the opportunity to criticize it a
little bit.

Speaker 2 (23:57):
Yeah, I do.

Speaker 1 (23:58):
That's what it is.

Speaker 2 (23:59):
I do.
I do so, yellowstone, likeyou've watched every episode.
I have not, I like, joined youhalfway through.

Speaker 1 (24:05):
I'll sleep sometimes.

Speaker 2 (24:07):
Yeah, but I'm caught up and we watch the newest
episode, which, like, is a wholenew like era for the show,
because they stopped productionmidway through the season
because Kevin and Costner didn'twant to return to set and so
they literally took like a yearoff.
And then now they're back withthe second half of this last

(24:29):
season and Kevin Costner isn'tin it.

Speaker 1 (24:32):
Which is a bummer.

Speaker 2 (24:34):
Yeah, because he's like made the show.

Speaker 1 (24:39):
And when we started the new episode I was was so
confused.
I felt like I missed somethingand then I wondered if I hadn't
seen all the episodes from thefirst half of the season.
So we actually went back andwatched the last episode and
then we're like, okay, yeah, wedo remember all this stuff so
it's kind of like a joltyentrance into the next, the
newest episode, and thenobviously I don't want to give
away spoilers, but yeah, yeah,it's just, it wasn't really the

(25:03):
same.
It felt like a pivot.

Speaker 2 (25:07):
Yeah, you know what I was looking online?
A lot of people were saying thesame thing, but it's because
they did this like it's likethey were in present day, and
then they said six weeks earlier.
So they took you six weeksearlier, but then they forgot to
bring you back and say it wasback in the present day so it's.

Speaker 1 (25:27):
I feel like that was a them problem, like they made
us confused yeah, it felt likethey had a problem to solve and
they like kind of scrambled tosolve it yeah, and it was just
kind of cringy to watch.

Speaker 2 (25:39):
It was like if you, if you're like, because I've
criticized acting in the pastand if you need an example of
like what I mean by like cringyacting and like I had the
heebie-jeebies, this was theprime example.
Like I just could not.
I could not with Beth.

Speaker 1 (25:56):
She's a lot.
Beth was out of control.
The one holding it all togetherfor me right now is Rip, though
.

Speaker 2 (26:00):
Rip, he's my dude, I love him.
Yeah, I loved him in thisepisode too.
Like he was exactly what weneeded from Rip.

Speaker 1 (26:07):
Yeah Well, good new TV is Silo Right Watched season
two, episode one last night.

Speaker 2 (26:17):
Which is very spooky.
I half watched it, half was onmy phone.
Why?

Speaker 1 (26:19):
because it was I was tense it's not really a second
screen kind of show, though youkind of need to give it your
attention.
You just needed to escape alittle bit.
I think it's gonna be good,it's gonna I feel like the way
that season one ended and nowwe're coming into season two.

Speaker 2 (26:34):
It's gonna take a couple episodes to really like
transition into this, like nextstage this next phase of the
silo universe I wonder if weneed to do um a segment on this
show where we do recaps ofepisodes of yellowstone and silo
not yellowstone whatyellowstone's past its prime.

(26:55):
It could be funny.

Speaker 1 (26:57):
Just for you, so you can make fun of it.

Speaker 2 (27:00):
Well, I think it could be funny for other people
to listen to.
I don't think so.
Okay, silo, then Sure, what I'mtrying to say is we should do a
TV recap at the end of theepisode.
So then, if people want to likelisten to what we actually it's
like hard to like dance aroundthe show and not give it away.
So maybe at the end of theepisode we could do like a more
complete recap of what we thinkwhen giving away spoilers.

Speaker 1 (27:22):
I think that would work for silo, because we it
comes out thursday nights and werecord on fridays yeah, the
only thing is, like silo's, notthat popular.
Sure it is, I don't think somore popular than yellowstone
probably really I don't, I don'tknow about that so I was on
apple tv plus and yellowstone'son paramount I know they're

(27:43):
really making it hard to watchthis season.
Okay, well, we can talk aboutit I never thought you'd be the
one to say we should add asegment to our podcast, but here
we are well, it's just likeawkward to talk about a show
without talking about it, youknow and we got to figure out
how to do it without spoilinganything for people, exactly.

Speaker 2 (28:01):
Yeah, um, let's move on to the next big thing.

Speaker 1 (28:03):
All right Thing.
Two, market, a streetwear brandfrom New York, calls out sweet
greens for stealing their idea.
Sweet greens it's a restaurantsalad chain launched.
They launched merch in the formof a kale camo hoodie, along
with a t-shirt, hat and tote bag, and the launch, I think, was

(28:24):
good in terms of.
You want to talk about it, thecontent.

Speaker 2 (28:27):
Yeah, I loved the launch content.
They posted a BTS of themmaking the camo, which now I
know why, but I really liked thelike launch content and then I
loved the shoot that they did.
So one thing we actuallytracked in scan club is we're
noticing a lot of like, likecool brands.

(28:48):
They're using older models intheir campaigns, and that's what
sweet greens did here.
They had older people modelingtheir merch, but it looked so
good.
So I just wanted to make a notethat their campaign content was
really good.

Speaker 1 (29:03):
They approached it well, but after the launch, to
kind of spoil the nice releasemarket, a clothing brand out of
New York, like I mentioned,accused them of stealing their
idea and they even had thereceipts to prove it.
So they posted a carousel postum announcing what, how they
felt about this, but thensharing an email exchange

(29:24):
between them and the founder ofsweet greens and their creative
director, um, sharing this brandcollab idea, and they literally
called it kale camo hoodie.
Um, and explained the conceptand why they thought it kale
camo hoodie and explained theconcept and why they thought it
would be cool.
So maybe we can even pop upsome screenshots of the carousel
post on this as we're talkingabout it.

(29:45):
But it is kind of damning.
I think that the founder was onthe email thread.
And then the other thing thatthey showed too was some of the
mock-ups of what they wanted itto look like, and the mock-ups
compared to the wanted it tolook like and the mock-ups
compared to the actual thingthat sweet greens later launched
with a different brand calledeverybody world are strikingly
similar and even the fact thatthey did it as a brand collab

(30:09):
with another apparel or likefashion brand is even more of a,
I think, like a crappy thing todo yeah, so in the screenshots
they have with the founder herequested.

Speaker 2 (30:23):
The founder of sweet greens requests a meeting and
then, according to market, theynever heard back after that
pitch.
So it's not looking good forsweet greens and they actually
in their post about Sweet Greensstealing their ideas.
They also said for a companythat does almost $700 million in
sales, you can afford to do theright thing and not steal our

(30:43):
ideas without compensation.

Speaker 1 (30:47):
Yeah, it's a tricky one.
I mean, maybe it's not, maybeit's not that tricky, maybe it's
just like yeah, this lookspretty obvious and it shouldn't
have happened and it was amistake on the part of Sweet
Greens.
The thing that also makes mefeel like it likely was
intentional and they just didn'tfeel like it was that big of a
deal or they don't have justlike they don't feel like it's
an ethical thing at all, is thatthey've had issues in the past.

(31:09):
In 2023, chipotle actuallyfiled a copyright infringement
lawsuit against Sweet Green overthe addition of a Chipotle
chicken burrito bowl to theSweetgreen menu.
So the lawsuit claims thatSweetgreen ignored a cease and
desist from Chipotle's legalteam and essentially all that
Chipotle was asking was thatthey make some minor name

(31:30):
changes.
So it wasn't that they neededto pull down the menu item, but
more they wanted them to reframeit as a chicken bowl with
Chipotle to make it clear thatit wasn't a Chipotle menu item
yeah, Um, I also was looking onReddit about this cause.
We always got to go to Redditwhen there's tea, Right?
Um, and one of the someone onReddit mentioned that, uh, it's

(31:53):
crazy for them to charge thecost of a sweet green employee's
full day's wages for a hoodieas a marketing employee that one
cuts deep yeah that's.

Speaker 2 (32:01):
That is deep.
Yeah, like, I think I mean we,we empathize with this so much
because, like we're in the ideabusiness, if you're creative or
in marketing, like your mostvaluable asset is your ideas.
So it really sucks to pitchsomething and give an idea away
and not get compensated for it.
Like that's terrible.
And they clearly had thereceipts to show that they

(32:24):
concepted this whole campaignand shared it with them.
And you know, hindsight isalways 20, 20, like should they
have shared this?
Maybe not, maybe they shouldn'thave like briefed it out so much
and, knowing that you know,once you give it to someone,
like they could take it, like ifthey really wanted to hold on
to it, they might not have ormaybe shouldn't have shared it.
I think it's like it's clear,like maybe sweet greens was

(32:48):
planning to do this all along,like there is a universe that
could exist where you'rethinking of the same idea at the
same time, like, like maybethey had already started working
on this and if that were thecase, they should have disclosed
that to market or they shouldhave abandoned that campaign and
just worked with market instead.
But yeah, this one that sucks.

(33:08):
I stand with market.

Speaker 1 (33:10):
Yeah, I think it shouldn't have to be the burden
of the creative to withholdideas so that they can take to

(33:39):
essentially discourage thestealing of ideas.

Speaker 2 (33:43):
I don't disagree with that.
I think it's just like conceptsare so hard to have ownership
over.
You know like so much of whathappens in marketing is inspired
or borrowed from what someoneelse is doing, you know, so it's
hard to say like draw a lineand say, no, that was theirs and
this is yours, when it all kindof like comes the same place.

Speaker 1 (34:08):
Yeah, and I mean this isn't new Like there's
copyright, there's patentsthere's trademarks for a reason,
like there's copyright, there'spatents, there's trademarks for
a reason.
But most of the time you canget around a copyright or a
trademark by just changing aconcept by like 20%.
I don't know what the actualpercentage is, but so if
Sweetgreen really cared aboutthe fact that this idea, or a

(34:32):
very similar idea, came fromanother entity that wanted to
work with them, but they stillwanted to run with the idea,
they could have changed it alittle bit more.
More yeah, Because they wentwith the exact same name Kale
Camel Hoodie.
They used kale.
The mock-up or the actualproduct was strikingly similar
to the concept or mock-up thatmarket provided.

(34:54):
So they could have done a bitof a color change.
They could have used adifferent kind of lettuce, they
could have called it somethingdifferent, maybe focus less on
the hoodie, maybe focus on adifferent piece of apparel, at
least move the needle a littlebit so it's not a blatant rip,
you know.

Speaker 2 (35:08):
Yes, yeah, I agree with that.
I think all evidence considered,it's just obvious that they
didn't care that they weretaking it yeah, it's true, I
think there's like so muchresponsibility on sweet greens
or the person who is pitched.
I've been in a position, in theposition, where ideas are being
pitched to me and they'resimilar to things I've already

(35:30):
been thinking about and, as theperson who's receiving this,
like there's a lot ofresponsibility on you.
To be clear that like samethought is happening and just so
, like you know, like we'removing that direction already.
So it's hard Like I empathize,but I do feel like Sweet Green

(35:51):
could have resolved this in adifferent way.

Speaker 1 (35:53):
Reminds me of that book called Steal Like an Artist
, which I think I agree with alot of the principles in that
book, where it's like nothing isnew under the sun and you can
you should draw inspiration fromother places.
But there's a difference.
There's a clear line betweendrawing inspiration and adding
your own creative license andfilter to an idea, than just

(36:13):
taking an idea and like stampingit with your logo and calling
it yours.

Speaker 2 (36:17):
Totally yeah.
So.
And then the other thing Iremind me too of that book by um
Rick Rubin the creative act yes.
And he says that an idea isn'tyours unless you act on it.
So if an idea comes to you andyou don't do anything about it.
It's not yours.

(36:38):
It's like anyone can think ofsomething.

Speaker 1 (36:42):
Right, but would you say that market did something
with it by presenting it to thebrand.
Even though it didn't see thelight of day Right.

Speaker 2 (36:52):
Okay.

Speaker 1 (36:52):
Yeah, yeah, interesting.
I think I'm less of a fan ofmarket now than I used to be,
but I do remember pre pandemic,like we're talking like 2018,
2019, they were a wave.
They were called Chinatownmarket at the time, and it's
kind of ironic too, becausetheir whole brand platform was
like bootlegging high fashionbrands.
So in a way, I think they'veripped off other brands too, but

(37:17):
in more of that drawinginspiration or taking creative
license way than just draggingand dropping something onto
their own t-shirts like they did.
They bootlegged Gucci and someother brands like that, but they
made it their own.
They used the logo, but thenthey put it into their own
environment and use their owncreativity.
But what I liked about the mostwasn't really their product at

(37:37):
the time.
It was how they wereapproaching things like social
media and marketing and engagingtheir customers.
I remember just trying toenvision how we could learn
things from them for some of ourclients Because, especially on
Instagram, they had this likesocial media manager.
I think his name was Waleed andhe was a super funny dude.

(37:58):
His face was in a lot of thecontent and he was always just
having a good time with peoplethat worked there, but also
their customers.
They also did some likegamification stuff because a lot
of the they would like justkind of follow inspiration and
customize t-shirts and thingslike that in the moment.
So I remember sometimes beingon their Instagram lives and
they would pick random peoplefrom the audience to come on the

(38:21):
live with them and they'd havea variety of different like
logos and patterns and imageryand different types of t-shirts.
A lot of them were tie dye anddifferent like prints and
patterns and imagery.
And different types of t-shirtsA lot of them were tie dye and
different like prints andpatterns and you could like the
person that got picked intotheir live could like pick
different elements and they'dmake them a t-shirt or a hoodie
on the live in the moment andthen ship it to them and stuff

(38:42):
like that was so cool at thetime, and so all of their stuff
was lo-fi video.
None of it was high productionright.
So it all just kind ofconnected to the way they
approached their brand ingeneral and they grew really
fast, later changed their nameto market instead of chinatown
market to, because they kind ofgot called out for the
appropriation side of that, um,which seemed like they made a

(39:05):
good decision to do so.
But here we are.
Yeah, I think it's kind ofironic that they're a good
decision to do so.

Speaker 2 (39:09):
But here we are.
Yeah, I think it's kind ofironic that they're doing that.
They're also so unbothered,like I saw.
They posted this thing aboutSweet Greens and then their next
post was like they could careless.

Speaker 1 (39:20):
On to the next thing.

Speaker 2 (39:21):
So, anyways, I don't know if this, I don't know if
there'll be a resolution.
I'm curious what Sweet Greens,how they'll respond.
They haven't posted in a fewdays, so I'm sure they're in
like crisis.
My guess is they just settle itbehind the scenes and they pay
market something for the, forthe idea.
Yeah, I'm sure lawyers areinvolved.

Speaker 1 (39:37):
Yeah, but I think one of the reasons I thought it
would be interesting to talkabout this is I actually saw one
of our good friends, garywilliams from creative theory
agency, share about this, andthis happens in the agency space
.
So much More on the RFP side,which we really try to avoid the
RFP process as a digital agencyand for those that don't know,

(39:59):
rfp stands for Request forProposal and a lot of bigger
brands or more traditionalindustries require them in order
to hire an agency for acampaign or a project or to be
an agency of record, and usuallyit's sent out to anywhere from
five to 20 agencies to submit aproposal and they want creative

(40:19):
ideas, they want a lot of detail, they want strategic thought
and insight.
So it takes a lot of agencyresources to put together a
proposal in an RFP process and alot of times in those contexts,
ideas that are put forward inRFPs are then later used by some
of these brands even if theydon't hire that agency.
So he was talking about it alittle bit and I absolutely felt

(40:42):
the same way and that's a bigreason that we avoid RFPs for
the most part.
Rfps for the most part.
But it's again an ethics topicand a topic of morality in
industries that we work in, andit's something that needs to
change.

Speaker 2 (40:57):
I totally agree.
Rfps are the worst Sheesh.
I hate them.

Speaker 1 (41:02):
Yeah, I've learned from wiser people that have been
in the agency space longer thatthe best way to stand out in an
RFP process is to get the thebrand or entity that created the
RFP to change the rules for you.
So if they're like asking for aproposal by a certain date and
they've given you all thisinformation, an example of

(41:24):
changing their rules would be,um, requesting a meeting and
then, or requesting changes towhat's required in the proposal,
and if you're able to get themto make changes to their
requirements or accommodate ameeting or whatever it is that
you're asking, the likelihood ofyou winning that that RFP

(41:45):
against all the other agenciesthat just comply goes up
significantly and we've seenthat work before on the few that
we have participated in.

Speaker 2 (41:53):
Yeah, it's such a grind.
Hot tip for any agencies orcreators no, that is a hot tip.
Yeah, I love it.
Well, should we move on to thenext big thing?

Speaker 1 (42:02):
Let's do it Okay.
Save the best for last.

Speaker 2 (42:04):
Best for last.
That is right.
Like we mentioned, we justreleased Scan Club's gift guide
and we literally came up withthis idea on the show.

Speaker 1 (42:14):
Yeah.

Speaker 2 (42:16):
But we've officially released our first ever gift
guide based on some of thesignals and trends that we've
been tracking all year long.
Shout out to Morgan and Alyssaon our team, who really put this
whole thing together.
They did an incredible job.
It's really good.
And, just in case you're newhere, in January we released a
trend report and it was based on, like, some of the signals we

(42:37):
were following around digitalmarketing and social media.
So we took all of theselearnings that we've been doing
for a whole year and distilledthem into five key trends, and
these trends relate to, like,digital behaviors and how people
are reacting to content andwhat people actually want from
brands and social and content in2024.
So it's really cool to see howthis is like extended beyond,

(43:01):
just like our work and we workin social, we work in marketing
and the trends have been such agreat guiding light for us all
year long.
But it's cool to see how likeit can translate for even gifts,
because what people want andneed right now from content also
relates to what they're lookingfor in holiday gifts yeah, for
sure, and I, like you, know somany gift guides are like for

(43:23):
your dad or for your uncle thatis into weird stuff, you know,
like things like that.

Speaker 1 (43:29):
but, um, and a lot of them are sponsored as well,
like brands pay to be part ofgift guides and we need to say
that none of these are sponsored.

Speaker 2 (43:37):
But they could be.

Speaker 1 (43:38):
Yeah, I mean, this is just a jumping off point.
If you're a brand and you wantto be in our gift guide next
year, let's figure it out.
Yeah, this is a business, but Ialso like the way that Morgan,
I'm assuming wrote these for thedifferent types of personas
that these gifts are for.
One of them is for the underconsumption core friend.

Speaker 2 (43:56):
That was a collaboration between some of
our social team too.
Oh nice For the pal whosedopamine receptors are fried.

Speaker 1 (44:00):
We all have one of those Relatable For the friend
who started the group chat, forthe burnt out bestie and for the
friend who always has a newhobby, which we all have.
A few of those relatable forthe friend who started the group
chat, for the burnt out bestieand for the friend who always
has a new hobby, which we allhave.

Speaker 2 (44:12):
A few of those friends, for sure so we're gonna
walk through the gift guidesuggestions and then also the
trends they relate to come on,let's go yeah, do I start with
the first one?

Speaker 1 (44:23):
yeah.
So the trend one is they want awhole new world.
So, um, the people that fitinto this one, the this Gifty
loves a brand pop-up.
They couldn't wait for Eminem'sconcert in Fortnite.
They're ready to engage withthe world and other brands in
new and interesting ways.
So some of the gift ideas thatfell into this category and

(44:44):
there's many more that could fithere, but the ones that we
wanted to highlight Nintendojust recently put out Nintendo
Music, so it's basically like astreaming subscription for
Nintendo fans out there thatallows you to listen to the
music from your favorite games.

Speaker 2 (45:00):
This is just like the score.

Speaker 1 (45:02):
Yeah.

Speaker 2 (45:03):
Hmm, can you not get that on Spotify?

Speaker 1 (45:06):
There might be playlists, but I also I don't
know.
I'm sure there's also aconnection to your behaviors on
Nintendo games.
So maybe if you subscribe toNintendo music as someone who
has a Nintendo Switch orsomething like that, it might
like curate music for you basedon the games you play, but you

(45:26):
know, Super Mario has iconicmusic.

Speaker 2 (45:29):
Right.

Speaker 1 (45:35):
Zelda has iconic music.
There's a lot of games thathave really interesting music on
them.
Noise canceling headphones canhelp you tune out the noise and
get immersed in their favoriteaudio world.
Custom retro viewer, which Ihad to Google what this was when
I was reviewing the draft butit's one of those things that
you put up, kind of likebinoculars, and it's got the
switch and you can switchthrough different slides or like
visuals, which I felt like wasjust like pure nostalgic

(45:58):
escapism, if there's any goodway to describe that.
So it's a way that there's acustom one so you can share
precious memories in a uniquenostalgia fueled way.
We should almost make one ofthose for the kids or something
like that.
Yeah, that could be cool.
And then mini brands.
Many of us know what those are.
I've got some in my office.
Actually, these little worldsare hugely popular with

(46:19):
different age groups.

Speaker 2 (46:21):
Including 35 year olds.

Speaker 1 (46:23):
Including me.

Speaker 2 (46:26):
Love it.

Speaker 1 (46:27):
Now everyone knows my age.
Thanks, Minty, you're welcome.
I actually said something to afriend recently because I'm
turning 35 in a few weeks and Iwas like it's kind of crazy to
be halfway to 40.
And they're like I hate tobreak it to you, but you're
halfway to 70 and that was ahurtful moment.
That was rude, yeah.

Speaker 2 (46:45):
I am not okay with that because I'm older than you,
so even more on my way, yes,okay, we'll talk through the
next category here.
This is regarding our trendaround people want less stress
and more rest.
This is probably all of us, tobe honest.
So these gifts are for theburned out bestie, the
professional spiraler and thegenerally overstimulated, aka us

(47:09):
.
Um.
These are gifts that bringcomfort and familiarity and
these are something that canhelp people master their morning
routine, a cozy night in or aweekend cafe trip, which love to
see that.
So some suggestions here fuzzyslippers um, who?

Speaker 1 (47:26):
doesn't love a fuzzy.
I have to just say I'm prettysure we have all of the things
on this list.

Speaker 2 (47:30):
And I'm still stressed- you have fuzzy
slippers.

Speaker 1 (47:33):
Well, I'll let you read through them.

Speaker 2 (47:34):
Okay, fuzzy slippers, beautiful shower head which you
can actually buy these andpeople can attach them to their
existing shower heads or replacetheir existing shower heads.

Speaker 1 (47:42):
Which we did when we moved into our place.
We bought a rainfall showerhead.

Speaker 2 (47:46):
Yeah, and this adds an element of virtual to an
otherwise bland morning routineRed light mask.
Don't start with this one.
This viral mask encouragesdowntime and clear skin.
This is actually on my wishlistthis year.

Speaker 1 (48:01):
You haven't given me a link though.
Yeah, well, you can get it.
Should I just use this link?
Just use that one.
This is the one you want.
Yeah, all right.

Speaker 2 (48:09):
Bet, use this link, just use that one.
This is the one you want.
Yeah, all right, bet.
Um, for film, like cameras, Ilove this one because you can
get all the beauty of filmphotography without the learning
curve, which is huge, like Ithink.
Learning film photography hasbeen on my goals like for the
last three years, but it's sointimidating and it's also like
expensive to get into.
So this camera that we'velinked in the gift guide, it is
a digital camera, but it givesyou that film feel without

(48:31):
having like an app or anything.
And the best part is it's noton your phone.
So like if you'reoverstimulated or overly
stressed, like me, like doingsomething on your phone again is
not relaxing Cause then you'relike you're trying to just like
look at an app or edit a photoand you're getting a million
notifications.
So this is like completelyseparate and it's actually
really affordable.

(48:52):
Yes, so go check that out.
And then also a magazinesubscription, again analog,
offline reading material.

Speaker 1 (48:59):
That's aesthetic enough to spot on the grid, so
yeah I feel like I recently sentyou a company that is getting
back into print magazines, but Iforget which brand it was that
rings a bell and I forget tooprobably in our Instagram DMs,
if you could subscribe to anymagazine.

Speaker 2 (49:16):
Which one would it be ?

Speaker 1 (49:20):
hmm, I don't know, I have a handful of hype beast
magazines.
We've got a few differentmagazines around the office.
Kinfolk was a wave for a while.

Speaker 2 (49:33):
I don't know mine would be martha stewart living.
Wow, I watched the marthadocumentary and I am not the
same.
Justice for martha.

Speaker 1 (49:43):
I love that woman cool cool I'm indifferent about
her, but I respect her.
You also didn't watch thedocumentary, yeah and I don't
really want to, but gottarespect the hustle why don't you
want to?
I don't really need to watchevery documentary.

Speaker 2 (50:00):
I know you're not a really a documentary person.

Speaker 1 (50:03):
I like certain ones, but I'm not trying to watch them
on the regular Trend three.
They want close friends only,which I feel that I think the
older I get, the less I need alot of friends, the more I just
need a few that I can just havea good time with whenever I want
, and they don't need all myattention.
But these are busy onlinespaces.

(50:27):
Oh Okay, rewind that.
They want close friends only,busy online spaces and an
algorithm-based economy.
Just don't do it for this gifty.
They're the ones starting thegroup chat, joining a run club
and inviting people to their IRLmeetup.
Enter gifts that encourageconnection.
So what kind of gifts couldencourage connection?

(50:50):
We've got adult BFF necklaces.

Speaker 2 (50:53):
I love these ones.
They're so cute.
Would you ever wear one with me?

Speaker 1 (50:57):
Yeah, for sure I feel like I'm into necklaces right
now.
I like even like bead necklaces.
A good friend of mine, brad, hehas a brand called Contra.
He's making necklaces right nowwith some really like
interesting kinds of stones andbeads.
But he also got custom I don'tknow what the word is that it's

(51:19):
made out of, but custom likegummy, bear shaped charms, resin
Thank you, drew Made out ofresin that he's going to put on
necklaces and like key chainsand stuff like that, which I
think is really cool and thatkind of has like a BFF necklace
kind of vibe to it.
There's also beautiful choppingblocks, which we've been
talking about getting a newcutting board.

(51:39):
Is that what this is, achopping block?

Speaker 2 (51:43):
I'm not sure.
Yes, morgan's nodding, yes, yes.

Speaker 1 (51:47):
So, like us, you could be the envy of everyone at
your cookbook.
Club Conversation cards, whichis easy entertainment for the
host with the most.
I've totally done these before,but I'm blanking on what the
popular one is called and Idon't know which one we linked,
but go for a surprise and checkit out.
Tickets to bingo we talkedrecently on an episode about how

(52:10):
the kids are abandoning theclub and going to bingo nights
instead.
So grab your nearest anddearest and enjoy the hottest
game of the season.
And then, of course, boardgames.
I'm not I'm still not a boardgame guy.
I can get down with a couple ofcard games here and there.
I just feel like they're faster, a little bit more interesting,
whereas board games tend tokind of drag out and take the

(52:30):
whole day or the whole night.

Speaker 2 (52:31):
Yeah, we can't play board games.
It's not good for our marriage.

Speaker 1 (52:35):
Yeah, you take things personally when we play games.
I'm just strictly business.

Speaker 2 (52:42):
I mean, the audience was on my side when we talked
about Monopoly Go.

Speaker 1 (52:47):
Which audience.

Speaker 2 (52:48):
People.
They said, it was so savage Idon't think so.

Speaker 1 (52:52):
Show me receipts I will take us to trend four okay.

Speaker 2 (52:55):
They want to feel something people are.
This is for the person whosedopamine receptors are fried
from doom.
Scrolling these gifts will helppeople feel like they're part
of something exciting.
They love having something tolook forward to and a controlled
dose of adrenaline.
So a few gift suggestions forthis category Experiment in the
kitchen.
Try making something new,matheson style.

(53:18):
We did, like Maddie Matheson'slatest cookbook all about soups,
salads and sandwiches.

Speaker 1 (53:24):
And he even has his own sauces and salad dressings
and all that kind of good stuff.

Speaker 2 (53:28):
Totally Tickets to a local women's sports team.
We also linked and this isanother client plug one of our
clients who is just starting toa new sports.
A women's soccer sports team inCalgary is coming, but there's
also a new women's soccer sportsleague in Canada, so that would

(53:48):
be a great gift for someonewho's looking for something like
that Improv tickets and thoseare always fun because it's
never predictable.

Speaker 1 (53:56):
We really need to go to a stand-up comedy show Like a
good one.

Speaker 2 (54:00):
Personalized jerseys for the new, old or diehard fan.
That would be a perfect giftfor me.
To be honest, and what team?
Who knows?

Speaker 1 (54:08):
I feel like it doesn't even have to be a
perfect gift for me, to behonest.
And what team, who knows?
Yeah, I feel like it doesn'teven have to be a customized new
jersey.
It could even be cool to thrifta jersey from a team and then
add something custom to it.

Speaker 2 (54:19):
Yeah, the coolest pickleball paddles.
We have some really cool onesin there.
Pickleball is having a momentand there's some really cool
paddles in there as well, so gocheck it out.

Speaker 1 (54:29):
All right, and then trend five.
Last but not least, they wantguaranteed value.
This person wants their valuesto align with what they buy,
whether that's literal valuequality above all or whether it
reflects their care for peopleor the environment.
They deserve something nice,whatever it is.
So a few of the things on thislist I think Mitzi would love
this one Fancy olive oil.

(54:50):
I think this is.
We usually buy fancy olive oilanyway, just because we are
trying to get like reallyhealthy ingredients Wild caught
salmon, grass fed beef and fancyolive oil.

Speaker 2 (55:02):
I did notice that my cow idea wasn't in this category
, but the biggest mistake youmade was giving him a name.

Speaker 1 (55:08):
We just couldn't come back from that.
Um, you can make a thriftpackage.
I love this idea.
So shop for gently used itemsand make a completely customized
gift for, or personalized giftfor, a friend that you know well
or a family member.
Pheromone perfume I was kind ofsurprised to see this slide in
here um, a little bit pg, butperform.
That's guaranteed to createintrigue.

(55:29):
That's one way to put it.
Masterclass subscription weactually have had a masterclass
subscription for a long time atArcade and the content in there
is so good and you can findsomething on almost any topic by
like one of the best people inthe industry or in that specific
creative lane.

Speaker 2 (55:47):
I also love that you can gift a class.
So if there's like a specificinterest that someone on your
list has, like say it's acooking or health or whatever
there's like experts in allthose categories, you can gift
them a class.
I remember one year you giftedme Anna Winter's class, which is
a really thoughtful gift yeah.

Speaker 1 (56:07):
And then the last one here is upcycled bags.
All the quality of coach with asustainable element is coach
known for their quality yeah, um, and they are upcycling like
their materials, which is cool.

Speaker 2 (56:20):
It's a brand that's been around for like over 100
years, and so they like standbehind their leather and they're
like using it to remake otherbags.

Speaker 1 (56:28):
Cool.
I like that you mentioned acouple of things that are on
your list right now, includingthe red light mask.
Is there anything else on yourlist for this season?

Speaker 2 (56:39):
Yeah, I really want a red light comb.

Speaker 1 (56:44):
Wow, not just the mask.

Speaker 2 (56:45):
For your hair, yeah, like for your scalp.
I actually also want like areally nice brush.
I've literally had my brush forlike 20 years, but like I want
like a really high quality.

Speaker 1 (56:54):
They're expensive, but I guess you can keep it for
Like a couple hundred bucks.
Yeah, for like 20 years yeah.

Speaker 2 (57:01):
A cooking a cutting board like a new one.
It's on my list as well.
I also want a stand mixer.
It's a lot.

Speaker 1 (57:09):
Yeah, I just wonder where that's going to go.

Speaker 2 (57:11):
but I know you would use it a lot.
I think you're in your cookingand baking era.

Speaker 1 (57:18):
Yeah, I think a new cologne would be cool, and it's
that's the kind of thing that Itypically just procrastinate
from spending money on, and Ithink that's the kind of perfect
gift for you to get me becauseit doesn't have to be pheromone
you already want me anyway but Ithink if it's something that is

(57:41):
a smell that you like, thenthat's a win.
Then I'm not doing the guessworkwhen I'm shopping at the
counter.
So there's that.
I'm trying to remember whatelse I've said to you that I
want.
A couple times I've gotten somenice knives which I think I
could keep going.
With that collection we coulduse a new bread knife.
I often like to shop around onBlack Friday, cyber Monday sales

(58:05):
on some higher-end fashionbrands that I like and then find
sales and then drop some linksto the family um, so that they
can get me something I want.
That's typically expensive butit's on sale, so it's more
approachable, um.
I also want a nice apron oh, Iasked you for some like good

(58:25):
skin care products for men tooyeah, yeah, you need a nice
apron, anything for this, likebaking mode that you're in just
because like yeah, because Ithink still a lot of the stuff
that we have in the kitchenbecause neither of us have
really cared that much aboutcooking.
We do cook but we have a lot oflike repeat kind of menu items

(58:47):
yeah, and because we've neverneither of us have ever been
that passionate about it.
We still have a lot of stufffrom like either before we were
married or when we got married.
Some of it's from like walmartyou know some of it is just like
functional but not the highestquality, like one of our our
cutting boards that we got fromour wedding like six months ago,

(59:09):
just split down the middle andthat was that you know.
So I think now that that'ssomething that you actually
really enjoy as a hobby, then itmakes sense for us to invest in
stuff that's quality, that'lllast a long time, totally yeah
but it's fun yeah, and this isthe season, so if you want to go
check out the gift guide, Ihighly recommend you go look at
it.

Speaker 2 (59:27):
It's's available on Substack.
We'll make sure the link is inour description and be sure to
sign up and subscribe toSubstack and get an email from
us every two times a month andyou'll get signals that we're
watching that relate to digitalmarketing and I'm sure you'll
love it.

Speaker 1 (59:42):
And we've got another trend report coming very soon
for 2025.
So you don't want to miss that.
Take that into any marketingmeeting, whether you work on the
brand side or the agency side,and you're going to look good.

Speaker 2 (59:52):
Awesome.

Speaker 1 (59:53):
Okay.
Well, that's that, Thanks forwatching.
Make sure you subscribe onYouTube.
Check us out on Instagram.
I also saw big things podcaston on Tik TOK.
Just follow me.
Are we going to be posting onTik TOK soon?

Speaker 2 (01:00:06):
We will be.

Speaker 1 (01:00:07):
All right, check it out on TikTok.
Be one of the first and makesure you have a good weekend.

Speaker 2 (01:00:11):
Yeah.

Speaker 1 (01:00:13):
Anything else you want to add?
No, but the gong is out ofreach.

Speaker 2 (01:00:17):
I was wondering.

Speaker 1 (01:00:18):
I better grab it Just give me a sec.
No, no, no, no.

Speaker 2 (01:00:29):
I can't believe you almost forgot it.
I was wondering.

Speaker 1 (01:00:37):
We made it.
That's a wrap.

Speaker 2 (01:00:38):
I was just watching you?

Speaker 1 (01:00:40):
Really?
I don't remember.
Yeah, oh, man Forgot the iPadstoday.
Didn't have the gong on me.
I know we're all over the place.
It's Friday.

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