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November 15, 2024 54 mins

Now that Halloween’s over we’re switching into holiday mode – between our own Christmas decor and planning our annual Arcade holiday party! Since we’re in the festive mood, our team is putting together our first ever Gift Guide (linked below). We also chat about our tips for surviving winter in Calgary, campaigns we’re loving from Zara and GAP, and trends around Gen Z, movies and nightclubs. 

More from us:

  • Mitzi Payne @mmmitziP 
  • Mike Payne @mmmiiike

Timestamps: 

  • 01:00 – Starting to get in the holiday spirit (by buying more Christmas trees). 
  • 09:00 – Tips to survive winter in Calgary. 
  • 12:20 – Big Thing #1: Zara is starting a pre-owned platform (and we love it). 
  • 22:00 – Campaigns we’re loving from Zara and GAP.
  • 25:00 – Our experiences working in retail. 
  • 28:00 – Big Thing #2: Adolescents favorite thing to do = movies. 
  • 35:00 – Skibidi?
  • 39:00 – TikTok is changing the way Gen Z talks. 
  • 43:40 – Big Thing #3: UK nightclubs are going to be extinct by 2030. What are people into instead? 

Show notes:

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
How's the gift card coming?

Speaker 2 (00:03):
It's in progress.
Are you laughing at me?
No, I just think you're funny.
Yeah, all right, welcome to BigThings.
I'm Mitzi.
This is Mike.

Speaker 1 (00:14):
This is Mike and this is our show, where we talk
about the things that we'reseeing in marketing, social
media, pop culture and sports.
We'll also talk through signalsthat we're watching and how
they could influence the futureof digital marketing.
You can, of course, catch thisshow on YouTube, which I hope
most of you are watching onYouTube by now.
If you're not, try it, but ifyou need podcast players, it's

(00:35):
available there too.
And be sure to follow us onInstagram.
Like comment, send us a DM, letus know what you think.

Speaker 2 (00:43):
Yeah, today on the show we're talking about a few
big things.
First one is Zara launched itsrepair and resale platform in
the US.
A new study found that teens'favorite activity is going to
the movies and clubbing cultureis dying, at least in the UK.

Speaker 1 (00:59):
The Brits.

Speaker 2 (01:00):
The Brits they're struggling with their clubs.

Speaker 1 (01:02):
They don't be in the club.

Speaker 2 (01:04):
In the club the Brits .
They're struggling with theirclubs.

Speaker 1 (01:07):
They don't be in the club In the club.
We all fam Do you know whatthat is.
I know it's from TikTok Nice,but have you ever seen?

Speaker 2 (01:12):
anyone do it?
No, I've just seen people likememe it.

Speaker 1 (01:13):
Same thing that's most of my TikTok experience is
just like hearing it like as abyproduct from other people.

Speaker 2 (01:20):
Do you get your tiktok trends on reels or you
get them on tiktok?
I get them from you and peopleat arcade so on our hello
arcades, tiktok, which youshould go check out and and
follow it's a good account.

Speaker 1 (01:34):
Hello arcade on tiktok yes 14k followers trying
yeah, doing our best, slowlygrowing over there yeah, it's
mostly the social team just kindof showing life on the social
team.
They're doing amazing work andI'm excited to celebrate them at
our annual holiday party, whichis coming up, so soon it is
coming up I'm deep in theplanning mode now that

(01:56):
halloween's over, we immediatelyswitch to christmas it's true,
we had our tree up this weekend,which is like what?

Speaker 2 (02:03):
november 3rd, 4th something like that.

Speaker 1 (02:06):
This whole, the last few days, has been a blur, as,
yeah, we shared, we were sickyeah, but um, I feel it feels so
good to have like the tree up.

Speaker 2 (02:14):
We got two trees.
I surprised you with the secondtree.
Um, I went to michael's with mydaughter and we came home with
a second tree and a ton of moredecorations.
But aren't you glad?
It's like a good vibe thoughright.

Speaker 1 (02:28):
When the credit card statement says Michael's outing
was more expensive than ourweekly grocery run, you know
that a lot of damage was doneyou know what I actually?

Speaker 2 (02:38):
you should be grateful, because I went crazy,
because we keep thosedecorations literally for years.
We've had some of ours for somany years and it's what make it
such a good investment, becauseit's what makes our children's
memories like they rememberthose.

Speaker 1 (02:53):
I'm with you, yeah, that's why I didn't complain.
I know, I just thought it wasfunny.
I'm just saying it for theground nice.

Speaker 2 (03:01):
but yeah, our Christmas decorations are up and
I used to be kind ofself-conscious about being one
of those people that decoratesearly, but I found last year
there was this meme going around, which I will believe is true,
that apparently studies showthat people who decorate earlier
for Christmas are happier.

Speaker 1 (03:18):
Oh, 100%, it's no mystery.
Yeah it's, it's no mystery.
Yeah, like it's, the season isthe.
I mean.
I'm sure there's people outthere that have bad experiences
or references to this holidayseason, but for our household
specifically, it's nothing butgood memories, and we're trying
to do the same for our kids.
So, yeah, it brings me morehappiness.

(03:40):
It makes me feel like myproblems are smaller and the
moments are even more valuableyeah, and I think with kids you
kind of just like see it throughtheir eyes.

Speaker 2 (03:50):
Like I, I do feel the anxiety and stress that I know
a lot of people feel around theholidays, um, but because I'm
like doing it for them, it'sdifferent what do you?

Speaker 1 (04:02):
what stress are you talking about?
Just like getting everything inorder and like?

Speaker 2 (04:04):
getting all the gifts shopping, yeah, and it's
different.
What do you?
What stress are you talkingabout?

Speaker 1 (04:05):
just like getting everything in order and like
getting all the gifts shopping,yeah, and it's like the, it's so
expensive, like it's anexpensive season, so like but
that's what black friday, cybermonday, is for I know get ready,
yeah, get those discounts I'mso ready yeah, and I think we
we've gotten good at the giftsthing in the last few years

(04:26):
since we had kids too.
It's like quality over quantity,not overdoing it like
everything within reason, youknow, and we're better at doing
more like gift exchanges orsecret Santa with family, so
it's not like everyone's buyingeverything for everyone.
So I feel like overall in ourworld the stress has come down
over the last few years.

Speaker 2 (04:46):
I also have like lots of things to plan and
coordinate.
Like I'm planning our holiday,like party for our team.
It's a big soiree every yearand every year I try to outdo
the last year.
So, working hard on that, I'mdoing a little site tour
tomorrow.
I'm excited.

Speaker 1 (05:04):
Oh, you are.
Where's my invite?

Speaker 2 (05:07):
I was going to talk to you about all of a few things
I need your decisions on.

Speaker 1 (05:10):
Oh, okay, but am I invited to the tour?

Speaker 2 (05:14):
If you want Interesting.

Speaker 1 (05:16):
I was going to invite Pamela too Cool, so you're
going to invite Pamela and notme.

Speaker 2 (05:20):
For the content.
No, I, of course, was going totalk to you and give you the
option.
I just know you're a busy man.

Speaker 1 (05:24):
That's true.
Very thoughtful, very demure ofyou Did.

Speaker 2 (05:29):
I use that right no.

Speaker 1 (05:31):
The other thing about the holidays before we move on
is that we always find that it'sour one time of year.
It's almost like our annualhoneymoon, and what I mean by
that is like clients respect thehoneymoon annual honeymoon, and
what I mean by that is like.
Clients respect the honeymoon.
You know they like give you thespace.
They understand that you'reoffline, but for other times of
year it's harder.

(05:56):
It's harder to be away and likemaintain the integrity of your
client relationships and thequality of your service.
So the only time of year thatthat is remotely feasible is the
days between Christmas and NewYear's, so we always look
forward to that as well.
That's like our burnout recoveryzone and our preparation for
the new year.
I know you love setting goals.
I don't mind setting goals, I'mnot.

(06:17):
I don't look forward to it asmuch as you do.
I'm still in vacay mode whenyou start thinking about that.
But yeah, we're pretty excitedpost holiday party to just tune
out and our team gets to do thesame.
Yeah, we do a shop shutdown.

Speaker 2 (06:28):
So yeah, it's so fun bless up I love those days.
I just don't want it to cometoo fast I want to enjoy
everything like every day.

Speaker 1 (06:37):
Until then, you know yeah, because january and
february is just mid this yearI'm gonna adopt a winter mindset
.

Speaker 2 (06:43):
I actually started reading this book that Mel and
our team recommended.
It's called I forget somethingabout wintering, like surviving
winter, thriving in winter and Ijust started the book so I
don't really know the tips yet,but basically it's about how to
embrace the winter season andit's not all just dark and dead.

(07:04):
There's a lot of like beauty init and just being able to like
embrace the cozy vibes.
And it was written by thisresearcher out of California who
traveled to this like Nordictown it's like the most northern
like city where they have thislike institute where they study

(07:24):
these things and like that townhas like the lowest rates of
like sad and like depression andall that and they just have
like really embraced the winterseason and so like all the tips
and learnings from that.
So I'm going to embrace it thisyear.

Speaker 1 (07:39):
I love it.
I think that's really as you'retalking about that.
I was thinking about how to behappy in a city where it gets
cold, yeah, and so many peopletout places like Vancouver or
you know, california, obviouslyover kind of like middle of the
country, prairie, especiallylike cold places, places.

(08:09):
But I think Alberta and Calgaryspecifically are so underrated
um, because all you really haveto do is winterize yourself.
Yeah, all you have to do isprepare.
The people that complain aboutCalgary winter are just
unprepared right but I thinkwe've.
We've worked really hard overthe last couple years to
winterize ourselves and now weactually do enjoy winter.

Speaker 2 (08:23):
I feel like last year we enjoyed winter I I don't
fully enjoy winter.
I love until, like you said,like end of january or end of
december.
No, I feel like you enjoy itlonger than that, I feel like
once it gets.
It's like march, april, whenit's getting yeah, I think we
need to embrace winter sportstoo, and I think we need better
lighting at home yeah lessoverhead, more ambience yeah,

(08:47):
for sure, I think.

Speaker 1 (08:48):
Okay, here's my winterizing checklist for all
the people listening, why youshould move from a wet climate
like vancouver to calgary andwhat you should do to be happy.
So vancouver, nothing againstvancouver.
I love Vancouver.
But the winter is so hard there.
It's dark, gray and wet forlike at least 45 days, sometimes

(09:10):
45 days straight and multiplemonths, like fairly consistently
.
And even if you prepareyourself, you're always cold.

Speaker 2 (09:19):
Yeah.

Speaker 1 (09:19):
No matter where you go, no matter who you are or how
you are, you're always cold,because that wet cold gets to
your bones.
Move to Calgary and prepareyourself with the following
checklist Get winter tires onyour car.
You're going to love driving inthe winter if you have winter
tires in your car.
They take care of the roads andyou don't slide around, and you
actually love getting out ofthe house, which is important
because it's sunny in Alberta.

(09:40):
So if you get out of the housein the winter, you're going to
be happy because you're going toget the vitamin D vitamin
delicious.
The other thing you need to dois you need to get a downfield
parka.
You can get these.
People think these areexpensive.
You can get them on sale BlackFriday, cyber Monday I told you
about it or off season.
Get a parka, get a fleece, getwhatever you need to do to feel

(10:01):
really excited about what you'rewearing when you leave the
house.
Get some gloves.
Get two different kinds ofgloves.
Get mitts, but also get glovesthat you can use for driving,
scraping your window in themorning or like going for a walk
with your coffee or your dog.
Get a dog, by the way.
Get a dog to get out of thehouse.

Speaker 2 (10:18):
That's not part of my checklist, that's just a bonus
item, but also shoes.

Speaker 1 (10:25):
Footwear is very important.
A lot of people aren't big fansof boots.
I'm not a fan of boots.
So what was a game changer forme was finding Gore-Tex shoes.
So Salomon Salomons are havinga moment.
They have been for the lastcouple of years.
Get a pair of Salomon Gore-Texshoes.
Get some wool socks or somethick socks that are cozy, that
you enjoy wearing.
If you're wearing Gore-Texshoes, your feet are just going
to be just as warm as if youwere wearing boots, but they're

(10:47):
far more functional.
They're still very grippy.
I also just got some Hoka'sthat are very grippy.
I also have some DistrictVision New Balance.
They're just sneakers, butthey're very grippy.
They're weatherproof, they getyou through it, you still look
cool, you still get the job done, but you can get out of the
house, feel good, be happy.

Speaker 2 (11:05):
I love it, what else?

Speaker 1 (11:06):
do we need?

Speaker 2 (11:07):
What else goes on the list?
You should take vitamin D.

Speaker 1 (11:09):
Yes, take vitamin D.
We all have a deficiency in thewinter.
If we're not taking it becausethe days are so short.

Speaker 2 (11:14):
Lots of candlelight.

Speaker 1 (11:15):
Yeah, get one of those alarm clocks in the
morning that's like a sunrisealarm clock, so that it's easier
to wake up even when it's dark.

Speaker 2 (11:23):
I don't know A lot of tips.

Speaker 1 (11:24):
If I think of anything else, I'll let you know
.
But if you do those things andyou move to Calgary, you will be
happy, happier than if you livein Vancouver.

Speaker 2 (11:31):
I love how it's like if you move to Calgary, you'll
be happy.

Speaker 1 (11:33):
Yeah, we need a sponsored placement with like
the city of Calgary or somethinglike that.

Speaker 2 (11:37):
Travel Alberta come through Calgary Economic
Development.

Speaker 1 (11:41):
CED, let's go.

Speaker 2 (11:43):
Well, I love that PSA .
Thank you for that.

Speaker 1 (11:46):
All right.

Speaker 2 (11:47):
Should we get into our first big?
Thing?

Speaker 1 (11:48):
Let's do it.

Speaker 2 (11:49):
Okay, shifting gears a little bit.
Zara launched its repair andresale platform in the US.
After launching pre-ownedplatform in 16 countries,
including Italy, the UK andFrance, zara is bringing its
circularity initiative to the USmarket, launching nationwide.
Customers can access thepre-owned platform on Zara's

(12:10):
website, the Zara app, and inZara stores.
The platform has three majorpillars repair, resell and
donate.
Its repair service will allowcustomers to request a repair on
any Zara garment from anyseason, from replacing buttons
and zippers to seams.
The resell option allowscustomers to sell Zara garments

(12:32):
from any collection organized byproduct categories, with
detailed information about theitem, including Zara's original
information about the garmentand images.
Zara said its goal is to offercustomers a complete approach to
circularity and extend the lifeof their clothes.
Through its internallydeveloped artificial
intelligence that matchescustomers' photos, names and

(12:53):
descriptions to the website.
When a customer is looking toresell, they can take a photo of
the garment and upload it tothe pre-owned platform, which
will automatically populate itwith the original item images
and details, and the reselleronly needs to add its sizing and
condition of the item.

Speaker 1 (13:11):
This is so good.
Before you get into thecircular fashion stuff, I just
want to say that I actually Idon't really shop at Zara for
myself because I don't reallylike the menswear.
I got my wedding suit there.
Shout out cheap suits.

Speaker 2 (13:24):
You might get your holiday suit.

Speaker 1 (13:26):
Maybe Don't blow my holiday party outfit plans, but
we shop there a lot for our kidsand I know you buy stuff there,
but it's it's like a techcompany.
It's not just a fashion company.
This is a tech company.
Last time we were there buyingclothes for our kids, instead of
going up to the upstairscashier, there was a whole
checkout area in the lower levelwhere the kids stuff well, they

(13:49):
have that at the upstairs.
So all cashiers, yeah, yeah soinstead of your typical cashier
experience, like if you're atfootlocker or something where
it's absolute chaos, there'sthese, like it's kind of like a
big sink yeah like in your, inyour parents laundry room yeah,
it's a big, wide, deep sink yeah, but you put one item in at a
time in the sink.

(14:10):
It must be some like weirdmagnet, like qr scanning sink
that recognizes things and itpopulates the product on the
screen for you.
You're not scanning anything,it just drops in there.
And I was even dumping multiplethings in at a time and it was
recognizing it.
It was the most efficient thingI've ever seen, and then I
could just dump it all back inthe bag after I was done and
just pay for it and leave.
It was awesome.

Speaker 2 (14:30):
Yeah.

Speaker 1 (14:30):
And that's it must be a similar technology that
they're using here, where youjust take a photo and it just
recognizes it and gives you allthis information.
So not only can you resell thisstuff which is the moral of the
story but it is incredibly easywhich means that people are
actually going to do this.

Speaker 2 (14:46):
No, I know that's such an important piece of it
because selling stuff takes somuch work.
Like I have bags of clothes inour closet, I'm gonna sell.

Speaker 1 (14:55):
I've been meaning to talk to you about that.
Get that stuff out of there.

Speaker 2 (14:58):
I know, but it's just like.
I know I could get money for it, but I have to go to like a
consignment store and have themlike go through it, or I have to
take photos of it, like eachindividual item in different
angles, and then post it onlineand then wait for people to like
respond and like do all thestuff.
So it just takes time.
So, yeah, I think thetechnology of it this is like an
example of someone using AI forgood Finally, like, save me

(15:22):
time, make it easier to supportcircular fashion, like I love it
.

Speaker 1 (15:26):
Yeah, and I think it's so cool too, because we all
have mistrust in big brands andbig companies like this that
also that we already havepreconceived understandings that
they're exploiting in some way,whether they're exploiting a
labor market in another countryor they're exploiting like some
sort of supply chain thingthat's allowing them to sell for

(15:49):
cheap but still make crazymargins, whatever it is.
So I think when you hearsomething like this, you
automatically want to assumesome sort of virtue signaling,
but I think that's not what'shappening here.
Like this is actually a company, a large company like zara,
doing something for good that'sactually good.

Speaker 2 (16:08):
I don't know if their supply chain, like like issues,
are totally like perfect,though Like I think they still
get a lot of heat for their wayand like treatment of like
garment workers and things likethat, but this for sure is like
an amazing thing that thecompany is doing.

Speaker 1 (16:27):
For sure.
I'm not saying that thoseissues are resolved, but I'm
saying this is actually like areal tangible, positive thing
that they're doing and not justlike to like appease people 100,
yeah.

Speaker 2 (16:39):
So I think this is smart in so many levels.
First of all, it's showingtheir commitment to circular
fashion and sustainability, andGen Z and millennial shoppers,
like actually really care aboutthe environment and it's a major
concern that influencespurchasing decisions, especially
for things that cost a bitlower.
So, like when they'reconsidering, like where am I
gonna buy my next sweater, likewhy not Zara?

(17:01):
Like this is actually such agood move by the company for
that reason.
Secondly, they're getting intothe resale market.
We talked about well, we didn'ttalk about it on this show, but
we we discussed in scan Clubabout IKEA getting into the
resale market.
So IKEA has like a similarversion of their own resale
platform.

Speaker 1 (17:19):
I think we did talk about it on the show.

Speaker 2 (17:21):
Really, I can't remember if we did.
Oh, we did, okay, cool, we'vetalked about it on the show
before, but basically it's justlike a smart business move.
People are selling yourproducts already.
Why not get in on that businessand own that market?
Yeah, especially when it comesto your product, like I'm sure
Zara is making a smallcommission off all the sales and
, honestly, if they're saving meall that time, like I don't

(17:42):
mind yeah, exactly, I'm willingto pay a commission for that
kind of efficiency and ease ahundred percent too.

Speaker 1 (17:48):
Like they get criticism that their garments
don't last and maybe maybe theiradult garments are different.
I don't know what yourexperience has been with the
stuff that you buy from there,if it kind of like disintegrates
over time or like loses itsshape, but the kids clothes that
we've gotten there haveactually lasted pretty well yeah
through our six-year-olddaughter and now to our

(18:08):
two-year-old son, and now we'rekind of still like should we
give these to someone?

Speaker 2 (18:12):
yeah, I have so much stuff I'm going to give away to
people, but yeah, I agree theirclothes.
Like I, my personal experiencehasn't been great with our
clothes.
Um, so it's, it's like up it's.
It depends on the on theclothing.
Like, some things have lasted along time, they've been great.
Some things haven't.
But I think the fact thatthey're willing to repair
clothes that's one thing Ihaven't seen any other company

(18:34):
do.
It's such a genius move becauseit's showing to the consumer
that this can last you a longtime if you take care of it and
fix a few seams here and thereor adjust a button or put on a
button or whatever.
It just really means thatthey're standing by their
products in a way that I haven'tseen other companies do before.

Speaker 1 (18:54):
Yeah, do you think we're going to see other
companies follow?

Speaker 2 (18:57):
I hope so Is.

Speaker 1 (18:58):
Gap going to do this.

Speaker 2 (18:59):
I would love to see that.

Speaker 1 (19:00):
H&M.
I think the quality is evenworse, but I think they maybe
have more variety, so it'd becool to see a company like H&M
maybe doing something like thisas well.
Is H&M Canadian.

Speaker 2 (19:12):
No, it's Swedish.

Speaker 1 (19:14):
Right, okay.

Speaker 2 (19:15):
I also think it's really smart for Zara to keep
its clothes out of its landfills, like, I think, for people who
maybe, like, will donate theirclothes and eventually, like the
end cycle is they get tolandfill, and I don't think that
this will prevent that 100%.
But I think the fact thatthey're taking it back and

(19:36):
reselling it or donating, andlike you can either resell,
repair or donate through thisplatform, so I think, for them
to make sure that, like, theirclothes aren't staying or going
to every other landfill whereevery other retailer is going,
is like smart.
Like I don't know what they'regoing to do with it.
I'm sure they're going to dosome sort of disposal, but I

(19:58):
think it's like smart as acompany, like you don't want to
see your clothes in landfills,you know.

Speaker 1 (20:05):
Yeah.
We need less in landfills ingeneral, for sure I agree, Um so
I love this.
I'm excited about it.
I also loved their announcementvideo.

Speaker 2 (20:13):
Did you see it?
I agree, so I love this.
I'm excited about it.
I also loved their announcementvideo.
Did you see it?

Speaker 1 (20:15):
I did.

Speaker 2 (20:16):
It was so good.

Speaker 1 (20:17):
Yeah, it kind of connected to what we were
talking about on the lastepisode, where it feels like
there's just going to be acontinued move more and more
towards UGC style content andlo-fi just because of the
decisions platforms likeInstagram are making.
But I think it's not just froma practical standpoint.
I think brands are somehow justkind of like also leaning into

(20:39):
that more approachable, likestyle.

Speaker 2 (20:43):
Yeah, it's almost like what would a cool like
European fashion girly post,Like that's like the video.
And it's completely opposite tolike Gaps campaigns.
Like Gaps campaigns are and Ilove Gaps campaigns Like they're
iconic for a reason but they'relike highly produced, well lit,

(21:05):
like pretty simple usually, butthey're like commercials, you
know, and they feel likecommercials.
But this Zara campaign wasreally interesting because it
just felt like social like.
It felt like social content,but it came from Zara.

Speaker 1 (21:19):
Yeah, and we've talked a little bit about how
platforms like Instagram andTikTok are trying to even
YouTube are trying to replacebroadcast television and kind of
get that user base, and I thinkthat's true.
But I think the effort isn't tojust like take tv programming
onto these platforms, which alot of brands still seem to be

(21:41):
trying to do, like tvcommercials on instagram yeah,
with the production level, butalso just the way that they they
the treatments that they useand I like seeing brands that
are still part of that kind ofmigration from broadcast into
social, but also showing thatyou can do content better than

(22:02):
that yeah also users consumecontent differently than that
now yeah, I mean I I love thisvideo.

Speaker 2 (22:09):
I don't know if Zara is going to continue like that
style of content.
I also do love gaps like ads,because I do feel like they have
that like high production,well-lit style, yeah, um, but it
it is made for social like doyou remember?
that tyla video.
Um, you know the singer whosings water.

(22:33):
She did that video, which is aremake of the jungle music video
, and she was in like her catbecause it went viral and went
like crazy in the summer I don'tthink I've seen it, but oh wait
, I'll show it to you.
But yeah, so they did that videoand it was like a remake of one
of gap's older commercials,because gap's older commercials
were like kind of music videostyle, where there was like a

(22:54):
dancing kind of portion to it inlike the all gap clothing, like
those are the commercials Iremember.
So I love that gap like leansinto that and it's still high
produced.
But there's, like you know,it's intentionally made for
social consumption becausethey're using like really
they're like working throughsongs that are really turning on
social or using personalitiesthat have like a.

(23:14):
They're like working throughsongs that are really turning on
social or using personalitiesthat have like a great social
presence, like Tyla.
And then they I just saw theirlatest campaign I think it's for
the holidays, but they pickedall these like really great
singers who have like these likegreat big singing platforms,
like they're just like amateursingers, and they put them in a
room like, of course, in all gapclothing, and they sang, um,

(23:36):
this Janet Jackson song and itwas acapella and it was so good,
um, so I just love.

Speaker 1 (23:42):
I love how they think we stand nostalgia for sure
absolutely we go crazy for itit's so true yeah, I think I'm
even thinking about brands, andthey're not doing it necessarily
lo-fi or even nostalgia, butsome of the high fashion brands,
like Hermes, I was looking attheir social content recently
and it was like completelydifferent but still different

(24:04):
than TV.
You know, like a lot of it waslike art based and like 3D and
more like just artistic ingeneral, even like almost like
um, I don't know what you wouldcall it like claymation, almost
like okay, yeah, just acompletely different take on
creative, but it still fits thebrand.
That's cool, it's it's likescroll stopping and it's also

(24:29):
not necessarily like with a ctato like buy hermes because not
everyone can buy it, but it'sjust like kind of establishing
their presence on the platformbut doing content interesting.

Speaker 2 (24:37):
Yeah, another brand that does such a good job in
like the high fashion space isJack Muse.

Speaker 1 (24:43):
Yes.

Speaker 2 (24:43):
They're the best social fashion brand out there.
I love, love, love, love whatthey do.
I think it's like they're thestandard.

Speaker 1 (24:53):
Yeah, Love love, love , love what they do.
I think it's like they're thestandard.
Yeah, by the way, if you're a3D designer or a motion designer
or both, we need to talk.

Speaker 2 (25:01):
Yeah, we need to find a few Because we want to do
more content, like Jack Muse,but I'll just talk about like
these fashion brands.
When you think about when Iworked in retail, did you ever
work in retail?

Speaker 1 (25:13):
I did Not as much as Um, I did like work ed at sport
check sport check back in theday I also worked at a music
store, just kind of like a localmusic store.
Um, I'm trying to think if Idid any other retail than that,
that might be it.

Speaker 2 (25:30):
Nice.

Speaker 1 (25:30):
What were your retail spots?

Speaker 2 (25:32):
I worked at H and M.
That might be it nice.
What were your retail spots?
I worked at h&m, um, which wassuch a tough job like I really
have so much like grace for thepeople that work at h&m, because
it's like your job is just toclean the whole time, like it's
like such a busy place.
You're not even there to helpcustomers, you're literally
there to keep order sounds likewhat we do at home.

Speaker 1 (25:53):
Back to help customers, you're literally
there to keep order sounds likewhat we do at home back.
Truly, our job is just to cleanall the time and put clothes
back clothes and toys, but yeah,I get it, I feel like I
remember when I was younger,shopping at H&M and just seeing
the staff just seemed constantlybusy yeah, it was like I've
never seen like a retailenvironment like that.

Speaker 2 (26:13):
Like I know there's lots of like people who work at
a ritzy.
It's like a sales job.
Like you're there to like sellthe clothes to the customers and
that's actually how you getyour hours.

Speaker 1 (26:22):
But, like at H&M, you're not there for any other
reason but to clean the clothesyeah, because I feel like
there's H&M and I feel like it'slike this at Old Navy more than
other stores, but there'salways just piles of clothes
everywhere, like the peopleshopping just are like making
work for the staff.

Speaker 2 (26:40):
For sure.

Speaker 1 (26:40):
Any other retail jobs that you worked?

Speaker 2 (26:42):
I worked at Buffalo.
Why are you trying to get toone?

Speaker 1 (26:46):
No, I'm just curious.
Oh, okay, I want to know.
I want to picture like youngMitzi working at H&M.
You know.

Speaker 2 (26:52):
Yeah.

Speaker 1 (26:54):
Did you have all the friends?

Speaker 2 (26:56):
I had all the friends Were you a leader or a follower
?
I was indifferent.

Speaker 1 (27:03):
You were the gossip queen, for sure, nice.

Speaker 2 (27:06):
Yeah, I was actually.
I worked in the men's sectionand I actually got to help a few
celebrities.

Speaker 1 (27:11):
Like.

Speaker 2 (27:12):
Cory Monteith RIPP who's that?
He's the guy from Glee, oh okayyeah, I helped him find a
v-neck sweat t-shirt.

Speaker 1 (27:21):
I was all about the v-necks.
I know you were at a certainpoint v-necks and ponytails.
I was like I feel like it wasas I was exiting high school
into university and I was like Ihad a little bit of chest hair
exiting high school intouniversity and I was like I had
a little bit of chest hair youknow, and I was just like just
had to have like a moderate,moderately deep v how deep?
How deep did you go that?

(27:43):
is deep no, there's deeper ones.
What, like all the like punkand like emo singers had depot
deeper ones, but mine was likemoderately deep right.

Speaker 2 (27:53):
I wonder if v-necks like that would ever come back.

Speaker 1 (27:55):
They will, because everything comes back.
Unfortunately, they will.

Speaker 2 (27:58):
Like.
What if Timo, like our son oneday, is just wearing a deep
v-neck?

Speaker 1 (28:01):
Your husband might be wearing a v-neck again at a
certain point.
I cannot allow that for you.
You never thought you'd see mein like straight leg or baggy
pants, but those came back.

Speaker 2 (28:11):
Now, I hope I never see you in skinny pants.

Speaker 1 (28:13):
I know.
I hope I never have to wearthose again.

Speaker 2 (28:18):
Yeah, me too.
Okay, should we move on to thething two?

Speaker 1 (28:20):
Yeah, a new study out of UCLA found that teenagers'
favorite thing to do is to go tothe movies.

Speaker 2 (28:25):
Speaking of the youth .

Speaker 1 (28:27):
I'm so happy to hear this honestly just before our
kids grow up, because, likethere was more stuff that we
were getting into when we werein high school, when we were
teenagers.
Literally clubbing which istheir third story.
Yeah, like if our daughter'sfavorite thing to do is go to
the movies with her friends.
Bless her Absolutely.

Speaker 2 (28:43):
Be empowered.
Go to the movies.
Go to the movies.

Speaker 1 (28:46):
I'll get you a scene membership.
You know, rack up those points,get the candy.

Speaker 2 (28:50):
Yeah, worst things could be happening, absolutely.

Speaker 1 (28:53):
The latest installment of the university's
teens and screens report, whichfirst off credit to UCLA for
just a good name for a report.
That makes me want to read thereport.

Speaker 2 (29:02):
Yeah, teens and screens.
It gives me what I know.
It's clear.
It's concise, it's snappy.

Speaker 1 (29:10):
Teenage mutant movie watchers.
Something fun.
It surveyed 1,500 young peopleacross the US, ages 10 to 24,
identified going to see a filmon opening weekend as
adolescence's number onepreferred pastime.
When cost, transportation andother barriers are removed from
the equation, which for 10 to18-year-olds, those things are
all removed from the equationfor the most part.

(29:31):
Among that age group, moviegoing ranked above watching
sports?
I don't know about that.
Playing video games don't knowabout that either.
Streaming movies or tv shows onpersonal devices and other
forms of entertainment yeah,which is.

Speaker 2 (29:45):
This is why it's so shocking to me, like I would
have assumed that teens, whengiven the choice and all
financial barriers are removed,would have preferred to like
play video games.

Speaker 1 (29:57):
Yeah, or go to a concert.

Speaker 2 (30:00):
Or sports.
Like it's just so shocking thatit's like going to the movies.

Speaker 1 (30:04):
Yeah, I'm here for it , though.

Speaker 2 (30:05):
I love it.

Speaker 1 (30:07):
According to the UCLA report, 36% of adolescents
prefer fantasy over other genres.
My people, let's go.
64% value stories aboutfriendship and platonic
relationships over romance,which is different than our
generation.
We love the rom-coms.
62 percent believe that sexscenes are not necessary to
advance the plot of tv shows andmovies.

Speaker 2 (30:28):
I love this for our kids.

Speaker 1 (30:29):
Let's go and I lost my spot.
Only survey participants 14 andolder were asked for their
opinions about on-screen sex.
Cool on the other end of thespectrum.
Only seven percent of youngpeople enjoyed movies and tv
shows about the rich and famous.
14 said they wanted to watchfilms and series tackling real
life issues that affect society.

Speaker 2 (30:52):
This makes me feel like the youth are okay.

Speaker 1 (30:53):
We have hope for Gen Alpha, Gen Z.

Speaker 2 (30:56):
It's going to be okay .
I love that like 62% believethat sex scenes are not
necessary to advance the plot.
And I know I'm a grandma okayLike I know I'm a grandma who
doesn't go out and is likeboring and like doesn't like
video games.
But I've lately been feelinglike some of these sex scenes
are like too much.

Speaker 1 (31:13):
It's too much, yeah, like what happened to hello like
it's just like too.

Speaker 2 (31:18):
Like it's like suddenly it's there and like
someone's fully naked and Ialways think about how they film
that scene.
Like I just can't help it and Iget like so concerned, like,
and I know there's like a lot oflike, safe practices and like
and they're all consentingadults and it's an art whatever,
but like it, just I.
Sometimes there's like a lot oflike, safe practices and like
and they're all consentingadults and it's an art whatever,
but like it, just I.
Sometimes I'm like I don't knowif it's necessary.

Speaker 1 (31:38):
Yeah, like sure Everyone's consenting and
there's like the sex positivemovement.

Speaker 2 (31:42):
That's great.

Speaker 1 (31:43):
Yeah, but I think, is it adding value to the plot?
That's the question, you know.

Speaker 2 (31:50):
Sometimes it is.

Speaker 1 (31:51):
Yeah, but sometimes you could easily just imply it
and move on.

Speaker 2 (31:54):
For sure.

Speaker 1 (31:54):
Or just be less graphic.

Speaker 2 (31:56):
Or not have it.

Speaker 1 (31:57):
Yeah.

Speaker 2 (31:58):
Like sometimes it's not.
I don't feel like it's alwaysnecessary.

Speaker 1 (32:03):
Yeah, and I don't even think to clarify, I don't
think we're talking about thisthrough the lens of, like, we're
parents with kids.
We're talking about it throughthe lens of even us watching
stuff.

Speaker 2 (32:12):
Yeah.

Speaker 1 (32:12):
You know, and maybe when we were younger it was like
cool because we were free fromour parents, like Overwatch, to
be able to see some of that kindof stuff, and we were still in
that like exploratory phase ofour lives.
But I think at this point it'skind of like we get it, we get
the point, we get the idea,let's move on to like the more
like interesting parts of theshow or this movie move on to

(32:35):
like the more like interestingparts of the show or this movie
and I love that deans are moreinterested in like platonic
friendship content, like moviesabout that yeah, because I think
, like as a kid who grew up inlike the disney, like old disney
genre where, like every singlemovie was about a princess,
who's like yearning for a princeto rescue her, like I'm just so
happy that, like this nextgeneration isn't served only
those options and that they'reyearning for a prince to rescue
her.

Speaker 2 (32:55):
Like I'm just so happy that, like this next
generation isn't served onlythose options and that they're
yearning for more of, like youknow, movies and shows and
content that show friendshipslike real, deep friendships.

Speaker 1 (33:06):
Personal empowerment, positive friend groups and like
family structures and networksand all that kind of stuff.

Speaker 2 (33:13):
I'm here for it.
Only 7.2% of young peopleenjoyed movies and TV shows
about the rich and famous.

Speaker 1 (33:20):
Yeah, that's shocking .
See you later, kardashians.

Speaker 2 (33:23):
That's shocking to me , because Bravo better do
something.
They need to start investing inBravo camps or something.

Speaker 1 (33:31):
I guess in a way, this is rich and famous.
I was going to reference theWags show that's coming on Bravo
, but it seems like they'retaking the angle of the less
rich and famous way.
Obviously, if their partnersare in the NFL, they're making
good money, but I don't know.

Speaker 2 (33:48):
They're rich and famous I feel like Bravo as a
whole, like that whole networkis.
I mean, maybe it's not thatwhole network.

Speaker 1 (33:55):
But Bravo is not for the kids.

Speaker 2 (33:56):
No, no, no, it's not for the kids, but you know,
sometimes I think about likefuture longevity, like these
reports matter to decisionmakers in this network because
they have to start consideringtheir audiences and like
developing new audiences, andoftentimes it's younger
audiences or other like demos.
So when you consider like andit's fine, like I don't think we

(34:18):
need to change the way what theyouth want.
I think we just maybe need tooffer more variety.
Like they're not going to bewatching the Real Housewives.

Speaker 1 (34:27):
Yeah.

Speaker 2 (34:28):
And I'm okay with that.

Speaker 1 (34:30):
Yeah, what does reality TV look like when it's
just about normal people?

Speaker 2 (34:35):
No idea.

Speaker 1 (34:36):
Normal people in platonic relationships?
I'm curious.
Yeah, that's going to force usto be creative.

Speaker 2 (34:42):
I'd love to see it.

Speaker 1 (34:43):
Me too.

Speaker 2 (34:49):
What this reminds me.
Have you seen speaking of theyounger generation?
I want to make sure I'm sayingthis right Skibbity.

Speaker 1 (34:53):
Yeah, Skibbity Toilet .

Speaker 2 (34:55):
Skibbity Toilet.
I haven't seen it, but I knowwhat it is.
You need to watch that video.

Speaker 1 (35:00):
I honestly I saw this in the script and I thought
about watching it, so I couldsay yes.

Speaker 2 (35:06):
I might just, can I just show you in real time.
I want to get your reaction ontape.
Hold on, there's a commercial.
I'll make sure it's like quiet,so we're not like infringing on
any copyright, but it's like Iwatch most content on silent
anyway.

Speaker 1 (35:34):
Yeah, this is the kind of thing that would show up
in my algorithm and I'd send itto two or three of my friends.

Speaker 2 (35:39):
What you would.

Speaker 1 (35:42):
Yeah, I'd be like LOL , this is you, LOL, saw your
face in the toilet.
Stop, LOL.
This is you, LOL, saw your facein the toilet.

Speaker 2 (35:47):
Stop Like.
This is crazy.
I was.

Speaker 1 (35:51):
It reminds me of the weird stuff we'd watch, like
Homestar Runner and like.
I don't know what that is SaladFingers and stuff like that
growing up you know it's justthat kind of cringe.

Speaker 2 (36:01):
Yeah, it's so weird to me.
It reminds me honestly ofNutter Butter.
Yeah, it's so weird to me.
It reminds me honestly ofNutter Butter, yeah for sure.
So there is this like this,like demand for that kind of
like weird, unhinged content.
I don't get it.

Speaker 1 (36:15):
It's personally not for me, which is fine, I think
it's just another kind ofanother version of like a break
from reality.

Speaker 2 (36:22):
Yeah, okay, if Jen Alpha wants to watch skibbity
and go to the movies that's okayas long as that's, as far as it
gets, you know the lord be withthem yeah feel free but also
did you see northwest gifted kimkardashian and necklace that
said skibbity, toilet anddiamonds yes, I saw that

(36:43):
northwest is really like.

Speaker 1 (36:45):
I love her yeah, I wasn't gonna criticize her.
I just feel like she's likereally developing a personality.

Speaker 2 (36:51):
I love it.

Speaker 1 (36:52):
She's like a little Kanye but she's got some Kim in
her for sure, for sure yeah, Ilove her personality.

Speaker 2 (36:59):
Yeah, I think it's like there was an episode of the
Kardashians I watched where shewanted a snack and she reached
for an onion and was eating itlike an apple what, yeah?
And she was kind of liketrolling Kim, like I just she
just lives to troll Kim.

Speaker 1 (37:15):
I think so Skivvity toilet necklace and eating an
onion.

Speaker 2 (37:18):
Yeah and anyways, the internet had the most hilarious
reactions to.

Speaker 1 (37:22):
And she didn't make any faces while she's eating it.
No, had the most hilariousreactions to, and she didn't
make any faces while she'seating it.
No, that reminds me I've seensome content I don't know if
you've seen this on tiktok orinstagram, where it's.
I think most of it is duetted,but it all started with an
original video of a girl takinga lime and, like, squeezing it
into her mouth, and then she waskind of like.
She went like this and had nofacial reaction, and then people

(37:44):
dueteting it being like, kindof like.
I can do that too.
They go get a lime, theysqueeze it into their mouth, but
then they can't keep themselvesfrom having a facial reaction,
kind of like when you do atequila shot.
But I've seen that likerepeatedly in my algorithm for
some reason.

Speaker 2 (37:58):
Lime.
That's random Lime juice.

Speaker 1 (38:00):
Maybe we need to try it on the next episode juice,
maybe we need to try it on thenext episode.
That hard pass, I wouldn't messup my makeup for that.

Speaker 2 (38:07):
Do a leap of diet coke, yeah, but I don't want to
like, mess up my makeup.

Speaker 1 (38:10):
How are you messing up your makeup squeezing lime
into your mouth?

Speaker 2 (38:12):
oh, it's like not all over your face no, you squeeze
it into your mouth.
You're like drinking straightlike that won't even be that
hard we're doing it on the nextepisode.

Speaker 1 (38:21):
She said it lime.

Speaker 2 (38:23):
Lime juice is yummy.

Speaker 1 (38:23):
You better prove it.

Speaker 2 (38:25):
Yeah, sure.
Let's go have you seen thetrend where people do like shots
and like Like, some people havetequila shots and some people
have water shots and you have tolike guess who has which.

Speaker 1 (38:35):
I don't, I haven't really seen that, but it sounds
like a fun game.

Speaker 2 (38:37):
Yeah, when I'm off full 30, we should do that,
alright.
Also, we need to talk about howTikTok has changed the way Gen
Z talks.
So I know you were reallyexcited about this Economist
article and I did the processlike did the trial, uploaded my
credit card information.
I have seven days to cancel it.
The article was so mid.
It was clearly written fromsomeone who's like never been on

(39:00):
TikTok before, because they'relike demure in the original form
means old, but people on TikTokare using it to mean modest and
it's like duh, like okay yeah,duh for someone like you who's
like in the TikTok culture andin the TikTok vocabulary but,
and like works around and hangsaround.

Speaker 1 (39:23):
Gen Z.

Speaker 2 (39:23):
Yeah, but it didn't say anything about like real,
like data or like insight, likeit had no POV, like that was my
thing.
I was like kept reading aboutlike what TikTok is doing with
words and all of it is true, butit didn't give me anything Like
.
The only tangible nugget fromthere was that the websters,

(39:47):
like the oxford webstersdictionary, whatever, like the
dictionary of the words.
Okay, they can't keep up withadding words because the a word,
a new word, needs to be used atleast for five years before it
can be added to the dictionary.
So sometimes they're addingdictionaries that feel old,

(40:07):
because five years in internettime is like forever and like
people stop using those words soI wonder what words they're
adding this year that have beenused for the last five years I
know, and every year oxfordcomes out with like the word of
the year, that's supposed tolike represent the year.
So last year it was Riz, which Ilove.

Speaker 1 (40:25):
Yeah.

Speaker 2 (40:26):
But then there's also this whole thing of like people
are using.
No, that's old, like ParisHilton trademarked it.

Speaker 1 (40:32):
It's old because it has to be used for five years.

Speaker 2 (40:35):
Right, maybe it could be sliving, but I don't think
they could use that because itwas trademarked.
Yeah, it was trademarked.
What I was going to say is likethey're not necessarily
inventing new words, they'rejust using words in a different
way like demure, which was likeboggling the writer's mind Like
they're using it in a completelydifferent way.

Speaker 1 (40:53):
Well, riz is a new word.

Speaker 2 (40:55):
Riz is a new word.

Speaker 1 (40:56):
It's a play on an existing word.

Speaker 2 (40:58):
Right.
They also talked aboutcolloquialisms that are on the
rise.
So Gen Z are saying yappinginstead of talking Duh, and
they're trimming words likedelulu instead of delusional.

Speaker 1 (41:12):
Right Love that.

Speaker 2 (41:14):
Yeah, so I just felt like it didn't give me anything.

Speaker 1 (41:17):
All right, thank you for your notes.
I just what I thought wasinteresting and worth talking
about was more like the moral ofthe article, like the headline
essentially, which is that aplatform like TikTok is changing
the behavior of a generation,and I think that is interesting
to me and in a positive way,like I don't think that's a bad
thing.

(41:37):
I think, MTV and much music didthat for us like that's where
we got all our slang andreferences.

Speaker 2 (41:43):
Youth and younger generations have always found a
way to like, use slang andcreate words that like are cool.

Speaker 1 (41:52):
You know, like remember fleek yeah, that was
mean girls, wasn't it right?
Or no, what was it from?
Do you know, morgan?
Yeah, I think it's just likeinternet, like an internet video
.

Speaker 2 (42:06):
Oh Fetch.

Speaker 1 (42:07):
Right Fetch.

Speaker 2 (42:08):
Stop trying to make Fetch happen.

Speaker 1 (42:12):
And they were on Fleek Fleek and on Sheik Right
or Sheik and on Fleek.

Speaker 2 (42:15):
The other thing that the article Fleek and on Sheik.
Sorry, I keep on pulling thingsup from this article, but I
think this article.
You didn't like this article Ididn't like okay, but one thing
that I wish the article wentinto more was how people are
starting to create terms, um,like colloquialisms, or like new
terms that mean other thingsthan what the word is, because

(42:38):
they're working around theTikTok algorithm.
So, for example, if there's avideo where they want to talk
about sex, they instead says-e-g-g-s sex and so like that
is just so.
And if you're on tiktok like,you don't think twice, you just
like know what that means.
But for, like the author, whohas never been on tiktok, like

(42:59):
they would be like whoa, likethey're using this whole new.
What is this s-E-G-G-S Like?
What's the origin of this wordIs?

Speaker 1 (43:06):
it a play on eggs?
Is it about procreation?

Speaker 2 (43:09):
Exactly Like.
It's not that deep.
It's just how to get around thealgorithm.
Yeah, so anyways.

Speaker 1 (43:16):
Interesting Psychology.
That's why I wanted this storyin consideration.
Thank you for humoring me.

Speaker 2 (43:22):
It was considered let's get on to their next big
thing.
Okay, thank you for humoring me.
Let's get on to their next bigthing.

Speaker 1 (43:25):
Okay, big thing three UK nightclubs are going to be
extinct by 2030.

Speaker 2 (43:31):
RIP.

Speaker 1 (43:32):
The Nighttime Industries Association, which,
honestly speaking, of awesomenames, like the name of the
study earlier.
I think this is an awesome namefor an association, but I wish
it was about something different.

Speaker 2 (43:43):
The only thing is it has a bad acronym.

Speaker 1 (43:51):
N-T-I-A needs who cares about the acronym
nighttime industries associationshould be about, like, how I
can have a good sleep.
It's about the opposite, thoughsleep masks, and well, it's
kind of about the same, becausenightclubs are going away, so,
instead of nightclubs, talk tome about my sleep masks, noise
machines, fans well, that'sprobably the issue they're
trying to fight.
All I'm saying is I thought itwas a cool name, but it should

(44:11):
be used for something else.
Anyways, the NTIA hascalculated that if nightclubs
continue to close at the currenttrajectory, that literally none
will be left by December 31st2029.
Will be left by December 31st2029.
On this topic, I feel like weneed to put the Nighttime
Industries Association tasked onclimate change.

(44:32):
If they can get rid ofemissions at this kind of pace,
that's productive.

Speaker 2 (44:36):
Well, kate, just to be clear, the Nighttime
Industries Association is nottrying to make the nightclubs go
away, they're trying to protectthe nightclubs.
So it's like an association.
That's like championingnightclubs and asking the UK
government to protect nightclubs.
Yes, I know.

Speaker 1 (44:56):
I'm just trying to be funny.
Okay, that's a good joke.
Thanks a lot.
Recent data found that 10 UKnightclubs close every single
month, with 30% of nightclubshaving closed since March 2020.

Speaker 2 (45:09):
Which is.

Speaker 1 (45:11):
Let's be honest March 2020, of all times when the
pandemic hit.
Yeah, a lot of nightclubs closed.
Ntia is going on offense andpressuring the British
government to protect thenightclubs, like Mitzi said on
offense and pressuring theBritish government to protect
the nightclubs, like Mitzi said.
So obviously there's a lot offactors at play here, but it
kind of compounds on some ofother signals that we've been

(45:32):
seeing and talking about, someof them on this show, some of
them in Scan Club.
We talked about how millennialsand Gen Z are starting to play
bingo instead of going clubbing.
We just talked about how youngpeople are their favorite
activities going to the movies,how it's more about platonic
relationships rather thanromance and meeting a partner.
What are your thoughts on this?

Speaker 2 (45:53):
yeah, I just feel like I think we're changing,
like.
I think the clubbing generationis maybe like, not, is maybe
aging out and not going to theseclubs and young people just
aren't as interested in clubbingas we were, and I think that's
okay.
The interesting thing aboutclubs is they associate it not

(46:14):
just with, like dance clubs, butalso like jazz clubs and, like
you know, like music halls andthings like that, where, like
live shows happen.
And when I think about it inthat context, that makes me sad,
because we should still havelike our jazz clubs and piano
bars and things like that.
Like, I do feel like it has aplace in our culture and it's

(46:35):
important to like have a placefor that kind of stuff.

Speaker 1 (46:38):
Um, but I think we need to like reimagine how
people frequent these places andand like and like I don't know,
create more like versatility inlike the nightclub, you know
yeah, I think there there'sstill a place for more of like
the lounge, like socializingkind of environment where it's

(47:01):
less like excess use ofsubstances and more like casual
use of substances andopportunity for conversation,
instead of just like getting alittle delulu Right like um

(47:23):
Epstein and like Diddy and thestuff that's coming out around.
Figures like that and what trulyhappens at crazy parties, you
know where there's excess use ofsubstances and people are
obviously being exploited andtaken advantage of Um.
So I think as we start to kindof reckon with those realities,

(47:44):
then people are like it's notworth it.

Speaker 2 (47:47):
Right, right, yeah, and it like to be.
That's like such a fair pointbecause, as a young girl who I,
went to clubs a lot when I was alike teenager in early 20s.
Like I, it wasn't safe, Like itwas not a safe environment.
So I can see why.
Why like this next generationjust like maybe it's like saw

(48:08):
the mistakes and like pains fromour generation and just isn't
as interested.
But this might not even be agenerational thing.
I keep going back to being likeyoung people don't like
clubbing.
But maybe it's like just more ofa cultural shift too, like it's
like we're not that old, likewe're just like not.
Honestly, I feel like clubs andright now are like way too loud

(48:28):
.
Some restaurants are too loudfor me yeah.
I'm like just turn it down likean ideal club or like night
spot.
For me would be a piano baryeah, I'm here for that what
would be an ideal club for youvolume is definitely a factor
for me.

Speaker 1 (48:46):
Like I want to be able to talk to my friends.
I'd love to be in a setting ofanywhere from 3 to 15 people,
that I know whether we're alltogether or across multiple
tables, I'd like to be sittingyes, obviously the option to get
up and move around is nice, butI don't want to be standing the
entire time.

Speaker 2 (49:06):
Same with concerts.

Speaker 1 (49:07):
If I'm at a concert, I want the option to sit at
least for part of it.
Obviously, if that music getsme on my feet, let's go.
You know a beer or two.
But there's also other kind ofinteresting settings where that
don't require alcohol or evendon't allow alcohol, like

(49:32):
recently I went to a hookah barwith some friends and they're
not licensed, so you don't drinkalcohol there.
We had green tea and had hookahand that was cool.
Just to change it up in adifferent environment, there's
TVs on and you could kind of seethey were like gathering points
, had hookah and that was cool,just to change it up, be in a
different environment, there'stvs on and, uh, you could kind
of see they were like gatheringpoints, all the tables, and it
was really facilitatedconversation yeah it's more of

(49:55):
like a relaxing thing thatyou're doing.

Speaker 2 (49:57):
You know, I saw, I see a lot on tiktok is um r&b
brunch clubs where I have tosneeze.
Yeah, r&b brunch clubs wherethey'll serve brunch and they'll
like have a DJ playing like oldschool R&B music and like
everyone's up and singing, likeit like seems like it's like a

(50:19):
club, but like people are justlike standing up at their table,
just like singing because theycan't help it, like the music
just like takes them away.
So I think that would beperfect r&b takes you away for
sure for sure it takes me away.
Um, that could be cool.
I just feel like maybe we needlike more themes, you know like
what would be an example of atheme I don't know like an r&b

(50:42):
brunch club oh, like r&B is thetheme.
Yeah, got it, and brunch.

Speaker 1 (50:47):
Yeah, I'm not huge on brunch, but it's probably just
because I have a sensitivity toeggs, right.

Speaker 2 (50:53):
The other thing that I think could be cool, like and
maybe we should try this on adate is like a trivia night,
although I'm so bad at trivia.

Speaker 1 (51:02):
Yeah, I think it totally depends on, like, what
the topic or the theme is.
But, I'd be open to it.
I feel like there's some goodtrivia nights around town.

Speaker 2 (51:09):
Yeah, we should look into it.
Piano bars and trivia nightsand improv.

Speaker 1 (51:13):
Yes, stand-up comedy.
I think would be fun too Tolike go, you sit at a table, you
laugh.

Speaker 2 (51:19):
I'm actually afraid, though, to go to a stand-up
comedy.

Speaker 1 (51:21):
You don't want to be targeted.

Speaker 2 (51:22):
Exactly.

Speaker 1 (51:24):
I mean, what can they say about you?

Speaker 2 (51:26):
Insult me.
I mean they're just fine, likeyou have to kind of go and be
like whatever, like have a thickskin about it.

Speaker 1 (51:32):
Yeah, you'd be fine.

Speaker 2 (51:35):
Yeah, I'd be fine, they'd end up making fun of me.

Speaker 1 (51:36):
We know.

Speaker 2 (51:38):
Really.

Speaker 1 (51:39):
Yeah.

Speaker 2 (51:40):
I don't like that even more.

Speaker 1 (51:42):
Interesting You'd end up coming for the comedian.

Speaker 2 (51:46):
No.

Speaker 1 (51:47):
Got anything else to say about UK nightclubs?

Speaker 2 (51:49):
I don't think so, just like prayers up for UK
nightclubs For real, would wemiss them?
Well, I will be like.
I will say like it is.
It is sad to see like venuesclose and like someone's
business close, know and shutdown.
I just think like there may bean opportunity, like pivot, like

(52:10):
what be a restaurant.
Yeah, what a night out lookslike you know, and I do feel
like I'd love to see live musiccome back and like more of that
happening in like cities andaround towns and not just like
huge stadium tours, like thearrows tour and whatever.
Like there is a place forsmaller venues and smaller tours
and things like that.

(52:30):
So it is.
I don't want to see likenightclubs go away, I just
personally need to figure out.

Speaker 1 (52:38):
I just need a rebrand .
Yeah, I'm just like kind oflike a new approach.
Yeah, I think live music is key.
I think it feels like maybe I'mjust out of the loop, but it
feels like we've kind of lostsome of that live music, local
music, circle or space throughthe pandemic and maybe it's like
slowly coming back.
But I would love to see clubsturn into more like music venues

(53:02):
, comedy venues.

Speaker 2 (53:04):
Yeah.

Speaker 1 (53:04):
Lounge opportunities, kind of like social
opportunities that aren't soheavily focused on, just like
heavy consumption.

Speaker 2 (53:12):
Right.
Actually, on that note, I'mseeing a lot more DJs play at
coffee shops, which is cool.

Speaker 1 (53:20):
Interesting.

Speaker 2 (53:20):
Yeah, so sipping a coffee having a DJ, I would love
that actually.

Speaker 1 (53:24):
Yeah, I like that too , and live music is great for
coffee shops.

Speaker 2 (53:29):
Yeah.

Speaker 1 (53:32):
Well, this was a good one.

Speaker 2 (53:34):
Jam-packed.

Speaker 1 (53:35):
Thanks for humoring me with some of these stories
and thanks for joining us todayon YouTube or podcast players.
Make sure you like andsubscribe.
Share it with your friends,leave us a review and, before we
go, I always got to ring thisgong.
See you next time.

Speaker 2 (53:52):
Bye Nice, that was good, good heavy hit, thank you.
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