March 10, 2025 • 44 mins
From the unexpected launch of Domino’s pizza-scented perfume to Instagram exploring a Reels app, we’ve got a lot to unpack this week. We also dive into Timothée Chalamet’s epic poker night with Cartier, the end of award season, and how we’re feeling about the current state of the world.
More from us:
- Mitzi Payne @mmmitzi
- Mike Payne @mmmiiike
Timestamps:
- 02:05 – Timothée Chalamet’s SAG acceptance speech
- 06:23 – Kieran Culkin’s Oscars speech (You’re rich rich if you have 3 kids!)
- 10:30 – Award season is behind us. How we’re feeling about it.
- 12:56 – Thing 1: Dream of smelling like pizza? Domino’s just dropped a pepperoni pizza-scented fragrance.
- 15:40 – Mike shares his experience as Domino’s delivery driver: “Out on time, out to impress!”
- 20:10 – Mitzi’s dream sensory products, thoughts & ideas.
- 24:45 – Thing 2: Instagram may be exploring a separate Reels app. What does this mean for content creators?
- 35:50 – Thing 3: Timothée Chalamet hosts a poker night with Cartier. If we hosted our own games night, here’s what it would look like.
Show notes:
- The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025
Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).
For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/
Production by Morgan Berna, editing by Oliver Banyard.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Here, we are Ready to rumble, are you ready?
Speaker 2 (00:04):
I'm ready, let's do it Okay.
Speaker 1 (00:12):
Welcome to Big Things .
I'm Mitzi.
This is Mike.
Speaker 2 (00:15):
This is our show where we talk about everything
we're seeing in social media,marketing, pop culture and
sports and talk through thesignals that we're watching that
could inform.
I always mess with inform couldinform the future of digital
marketing.
Speaker 1 (00:29):
Yes, Today we're going to be talking about a few
big things, including Domino'slaunching a perfume, Instagram's
exploring a separate reels appand Timothee Chalamet's epic
poker night with Cartier.
Speaker 2 (00:43):
Where was my invite?
Speaker 1 (00:48):
Sometimes I mess up, timot.
Timothy Chalamet's name.
I have to like really focus, tosay it properly, but he's been
having such a good year.
He was nominated for AcademyAward.
Obviously he unfortunately lostwhich, like I have no opinion
about because I didn't watcheither movie, um, but I actually
loved seeing him at all theaward shows and seeing him with
loved seeing him at all theaward shows and seeing him with
Kylie Jenner at all the awardshows.
They just looked like such acute couple.
Speaker 2 (01:11):
Yeah, at first I felt pretty skeptical about their
relationship.
It just seemed like a PR thing.
But I feel like the more yousee them out and about, the more
it seems like they actuallylike each other.
Speaker 1 (01:21):
Yeah, they're like in love.
They've been together for awhile and they're like handsy,
like you can tell, like there'sthere's like a connection there.
I'm happy for them Connection.
Speaker 2 (01:32):
Travis Kelsey.
Taylor Swift level connection.
Speaker 1 (01:35):
I mean, they seem like star crossed lovers.
Speaker 2 (01:39):
Amazing, Also I saw.
Speaker 1 (01:42):
Did you see Timothy Chalamet's award speech at the
SAG awards, not the academyawards?
when he said he's like workingto be the one of the greats yeah
, it's pretty divisive, like alot of people are coming for him
they don't like his speech,they think it's like too cocky.
And then it seems generational.
It seems like older peopledon't like it.
And then younger people,millennials and Gen Z like love
(02:03):
it because he's saying the thingout loud, like no one wants to
admit that they actually wantthe awards, they want to be
great, they want to becelebrated, you know.
And so the fact that he'ssaying it, people like love it
yeah, I've been seeing that too.
Speaker 2 (02:18):
It seems like it seems like it's industry people
that didn't like it, and theneveryone else loved it really
that that's what it seems like.
It's like people.
My perception is that thepeople in Hollywood they have
really tried to perpetuate thislike effortless look while
achieving great accolades, andit also seems, like many things,
(02:43):
that there's a bit of like aninsider group that kind of
influences their, each other'sability to get those awards as
well.
So the idea I think maybepartly why it was it caused a
stir was that this idea thatsomeone might be able to just
like work their ass off, someonewho's like humble and like kind
(03:06):
and thoughtful and creativecould work their ass off and
become one of the greats withoutlike pandering to.
This like insider group RightWas a little off putting to them
.
But I think in any otherindustry you know, you think
about sports, for example likeeveryone is working there as
hard as they can to become thebest that they can be in what
they're doing and there's amutual respect for that, and it
(03:29):
is more strange if you're not.
Yeah, and if you're not talkingabout it and manifesting it, or
however?
Speaker 1 (03:33):
you want to describe that.
Speaker 2 (03:35):
So yeah, I thought it was silly that some people
reacted the way they did and Ithought it was pretty cool.
Speaker 1 (03:40):
I loved it.
Speaker 2 (03:41):
Why not put it out there?
Speaker 1 (03:42):
I loved his speech.
I Cool, I loved it.
Why not put it out there?
I loved his speech.
I thought it was like it was areally good balance of you know,
acknowledging the hard workthat he put into it,
acknowledging, like, where hewants to go, and he like named
the greats, including, likeViola Davis, like it's so, like
he honored.
He also honored the cast andcrew, like what you gotta do.
(04:02):
The cast and crew is importantpiece of you know, making actors
look good.
But yeah, I thought it wasreally cool, like I think I it
was probably scary to be like Iwant to be great.
You know that's like sovulnerable to say, but I love
people saying it.
Speaker 2 (04:17):
Yeah, and I think most people would would
acknowledge that he has the rawingredients to be one of the
great.
Speaker 1 (04:24):
I also feel like not everyone wants to be great,
right they?
Speaker 2 (04:27):
want attention.
Speaker 1 (04:28):
Right, or some people just want to.
You know, make a good moneylike money, earn a living.
There's nothing wrong with that, but him being like no, I want
to be one of the greats, like gooff.
Speaker 2 (04:38):
Yeah, it says it's about the art for him Totally,
and I think it was it.
What made it also like prettyauthentic was that he named some
people that he views as great.
Like there could be thisambiguous definition of
greatness that is more attachedto, just like certain types of
success, like making a lot ofmoney, for example, or winning a
lot of awards, but the factthat he visualizes certain
(04:59):
people that have gone before himas like the dot on the horizon
that he's working towards makesit feel all the more genuine
yeah, for sure, like you need,michael jordan, viola davis,
can't remember the rest otheractors yeah, for sure I like it
speaking of speeches, I didn'twatch the academy awards but I
did see the clip of kieranculkin winning his Oscar and
(05:24):
specifically his speech, becauseit was so funny.
Speaker 1 (05:27):
I think you watched it too, but he was.
He was saying like he won somean Emmy, I think like last year
or something, maybe I think forwhite Lotus, no, no, no,
succession, um, but in hisspeech he said like he was
acknowledging his wife and likethinking his wife and then
saying, like you know, you toldme, if I won an Emmy, we could
(05:52):
have another kid.
So here we go, like let's workon those kids.
And then when he won theAcademy Award, he said you know
what, after we won our, I won myEmmy.
We were joking the parking lotthat like I wanted another kid
and I actually want four.
And you said, you know, maybeif you win an academy award,
I'll give you four kids.
And he's explaining the story tothe crowd and the screen and
(06:12):
like tv and the whole time likehis wife's like laughing at him
and like being like no, no, no,more kids.
I just thought it was so funnyand relatable because like he
wants more kids, yeah, becauseit's like sure, it's easy to
(06:33):
want more kids and say you wantmore kids if you're not having
the kid.
You know, growing the kid andbirthing the kid is I'd want
more kids too if I didn't haveto, like you know, carry the kid
and birth the kid it's.
It's just funny because I likeher like reaction to all of it,
like she's so proud and likehappy for him and then she's
also like no way, like we're nothaving more kids.
Speaker 2 (06:55):
I just thought it was so funny yeah, I thought it was
funny too, but part of it alsofelt kind of cringe, to be
honest really.
I'm curious what you wouldthink like as a mother like, or
just as a woman like.
Is that awkward to do that fromstage?
Speaker 1 (07:10):
yeah, he even said like oh, so many people have
been giving you a hard time.
You, you totally like have beenlike he's.
He said I didn't mean to likeput you in this weird position,
but hey.
Speaker 2 (07:21):
I'm doing it again.
Speaker 1 (07:22):
I gotta take my chance.
He said it's like his favoritething in the world is to be a
dad and it's his favorite people, or his kids.
He just wants more cool.
I think it's kind of likeheartwarming, especially because
, like I don't know, you don'tsee lots of people doing that,
like being like give me morekids, I want more kids.
There's just like so much talkabout like cause they're so
(07:45):
expensive and like how can youraise more kids?
I actually saw um, I sharedthis with you I saw like a meme
of someone being like you know,when you see people have three
kids, like a lot of people arelike wow, like that's a lot of
work, but most, most people noware like wow, that's a lot of
money, like you're rich, rich ifyou have three kids, because
(08:06):
it's like it's so expensive.
So, anyways, I thought it waslike funny and light and silly
yeah, I think it's like a.
Speaker 2 (08:15):
It's like a refreshing disruption from
professional awards where it'sall about your career, like we
were just talking about TimotheeChalamet saying he wants to
become one of the greats.
You know, but and then you gotKieran Culkin saying he just
wants to be a dad.
Yeah, while accepting like oneof the pinnacle awards for his
craft, you know.
Speaker 1 (08:31):
So that's cool.
Speaker 2 (08:32):
I think like twice is enough.
Though, like, next time he winsan award, he can probably talk
about something else.
Speaker 1 (08:38):
Yeah, I think he's probably like exhausted that.
The other thing that was funnyI didn't see this like as a clip
on social but Adrian Brody wonlike best actor like academy
award and he was not expectingit and they like called his name
.
He's like hugging people andkissing his wife and then he's
like starting to go up thestairs and he realizes he has
(08:58):
like gum in his mouth and helike turns around and he's
looking for his wife to get herthe gum and she's like standing
up to try to get it and he liketurns around and he's looking
for his wife to get her the gumand she's like standing up to
try to get it and he throws itat her I saw that.
Speaker 2 (09:10):
I'm pretty sure it was a zin.
I don't think it was gum it wasa what as in one of those like
little pouches you put in yourlip.
Oh really, I don't know, it wasprobably gum.
What do you think?
Yeah, really there you go thatshould be this the slogan if it
was in, you leave it in.
Speaker 1 (09:29):
I know where is it in the company get us in.
Speaker 2 (09:31):
You can leave it in right.
I thought it was so funny, like, so, like, yeah, like such a
classic wife and husband momentyeah, I'm just kind of like
you're stuck in this like momentand you're frazzled and you
don't really think through whatyou're doing on camera, just
tossing a piece of chewing gumat your wife in a gown, but I
can so like.
Speaker 1 (09:51):
if that were you like , yeah, I'd be running to catch
that piece of gum too.
Speaker 2 (09:54):
Just swallow that thing real quick.
Speaker 1 (09:56):
Yeah, like I could never swallow gum just in a
casual setting let alone youbarely can swallow water.
You take the tiniest sips.
No, but I just thought that wasso like real, like.
So I don't know I would bechasing you behind you trying to
catch your gum and I'd also bethe one throwing it at you if
(10:16):
I'm like about to accept it,you'd be the one throwing it at
me.
Speaker 2 (10:18):
For sure, for sure.
Speaker 1 (10:28):
I saw people.
I didn't see his speech, but itseemed like people thought it
was pretty cringe.
Speaker 2 (10:30):
I didn't see his speech either, so can't speak to
it.
But yeah, award season isbehind us.
How do you feel?
I mean, it's never really thatbig of a moment for me and most
of them we can't watch anyway,because we don't have cable, but
I mean if they start to do moreof them on like.
Speaker 1 (10:46):
Netflix as live streams or things like that,
then we'll probably watch moreof them.
Yeah, I mean, I woulddefinitely I probably watch more
of them.
I feel like Academy Awards islike interesting to watch, but
then, like, the more I thinkabout it, I don't really watch a
lot of those movies.
Like I, I, I don't know likeit's just not my first pick,
like I feel like I always talkabout like it it's hard for me
to watch movies, so we don'thave to belabor that.
(11:09):
But I do like the golden globesand, um, grammys has been fun
to see, like all theperformances and stuff.
Speaker 2 (11:15):
Yeah, I think I I lean more towards the music
awards, for sure.
Speaker 1 (11:19):
Yeah, totally.
Speaker 2 (11:20):
And TV, tv is bigger now.
Yeah, TV is bigger now.
Speaker 1 (11:22):
Yeah, tv is great.
Speaker 2 (11:23):
I'd be down to watch.
I will say one thing I thinkbrands just need to quit on the
award show memes Like it's just,it's just a thing of the past,
like let it die.
Speaker 1 (11:34):
You think it's not as current or relatable or like
interesting.
Speaker 2 (11:38):
I don't think people need that from you as a brand
and I go out on a limb.
We manage enough brand socialaccounts.
I'd go out on a limb to say orassume that it's not getting the
engagement it used to get you.
Speaker 1 (11:51):
For sure, and what does?
Speaker 2 (11:52):
that engagement really get you.
Speaker 1 (11:54):
Totally.
I mean a viral post is nice,but yeah, but viral with who
People that like the awards Likeaward shows Totally.
Speaker 2 (12:01):
Yeah, I just think it's time.
It's time to kind of allude tosome of the changes in behaviors
and the ways that brands canshow up in a way to provide
relief outside of memes onething I was going to ask you.
Speaker 1 (12:17):
I don't know if you saw, but mcdonald's posted a
post today and it was like thereceipts of all the celebrities
at the academy awards partiesand it was obviously made up.
But it was like Kieran Culkin,like one small Diet Coke and
that's it.
Then it was like Julia Fox,it's like eight pancakes and
like extra syrup, extra syrup,extra syrup, like they created
(12:39):
like this kind of like post andlike about like Academy Award
adjacent.
So I thought that wasinteresting but I feel like it's
going viral.
Speaker 2 (12:48):
That stuff's more interesting, for sure.
Speaker 1 (12:50):
Yeah, but.
Speaker 2 (12:50):
I feel like it's going viral.
That stuff's more interestingfor sure.
Yeah, I'm just tired of thosesame kind of like screen grabs
with like meme style copy andeveryone's just recycling it.
Totally Over the next like fourdays.
Speaker 1 (13:01):
It's true.
Speaker 2 (13:02):
Well, Thing one.
Speaker 1 (13:04):
Let's do it.
Speaker 2 (13:05):
If you dreamed of smelling like pizza.
Now is your time ForValentine's Day.
This year, domino's releasedEau de Passion Pizza.
Now is your time ForValentine's Day.
This year, domino's releasedEau de Passion, a perfume
inspired by the alluring andirresistible scent of a Domino's
pepperoni passion pizza withnotes of spice.
Speaker 1 (13:20):
You have to like read it like Eau de Passion Eau de
Passion.
Yeah, give some oomph to it.
Speaker 2 (13:32):
With notes of spice, pepper and a woody, warm,
comforting base.
Papa John's has also gotten inon the craze, creating a limited
edition bath bomb inspired byits garlic dipping sauce for
fans who want to bathe in thesignature scent.
Speaker 1 (13:42):
Gross.
Speaker 2 (13:43):
So Papa John's apparently sent the bath bomb to
random fans who had postedabout loving the brand on social
media.
Who posted about loving PapaJohn's on social media?
Lots of about loving papajohn's on social media lots of
people.
Speaker 1 (13:53):
You must really love that pizza if you're posting
about it on your social yeah, Icould see, like papa's john's is
not for me, but I could see awhole market for taco bell like
they should do a little scentedsituation for taco bell is way
more goaded than papa john's oram I just?
Speaker 2 (14:07):
missing out on like a side of subculture, like a
special subculture.
Speaker 1 (14:10):
There's something for everyone.
I can see this happening andyou know what, like I don't I
actually don't hate this.
I would never obviously be acustomer or like ever want this
in my home.
But I do like the sensorymarketing kind of direction that
they're going with.
I love how they're leaning intoone of the trends that we've
been talking about for a while,which is play so doing like
(14:31):
unserious marketing and justdoing stuff for fun, and I think
, like digital audiences wantthat.
I feel like people really wantbrands to like just do something
for the fun of it.
You know, and I have nointerest in a perfume that
smells like pizza, but I wouldbe interested in like some other
stuff like Taco Bell.
Speaker 2 (14:51):
There's probably something in that space like
some sort of sensory, likeperfume or lotion that smells
like Taco Bell yeah, or evenlike a taco blanket, like you
make yourself the taco, likethat's kind of what I liked
about Papa John's execution eventhough Domino's is obviously at
the top of the pizza game, likethey're the bigger brand, I
felt like Papa John's executionof even though Domino's is
(15:12):
obviously at the top of thepizza game, like they're the
bigger brand, I felt like PapaJohn's execution of the idea was
better, like the idea they usedthe smell of a dipping sauce
but in the context that youcould dip yourself into it,
that's pretty cool compared tojust like squirting on this like
weird pizza smell onto yourbody.
Speaker 1 (15:29):
But the pizza smell is so like I can smell it right
now, Like it's so iconic.
Speaker 2 (15:33):
I would like it.
I would have liked that betteras room spray you like make your
house smell like pizza you know, yeah, or your car, my car
definitely smelled like pizzawhen I was 20 years old.
Speaker 1 (15:45):
Tell us about it.
Speaker 2 (15:46):
Well, speaking of Domino's, I used to work at
Domino's.
I was a delivery driver duringuniversity.
That's how I paid my way.
Speaker 1 (15:51):
That's how I afforded my big weekends with drew yeah,
so you were a pizza deliverydriver, and what kind of car did
you drive?
I wore the uniform.
Speaker 2 (16:00):
I drove a.
I think it was like a 97 toyotacamry.
It was this like champagnecolor, but it was a v6, so I had
I had some pep in my step loveto say did you have to like
intended?
Speaker 1 (16:10):
did you have to put the like dominoes sign on the
top?
Speaker 2 (16:13):
of your.
I resisted.
Oh, you didn't.
I never put it on.
Wow, my manager, the manager,his name was oh my goodness, I'm
blanking it starts with an R.
Speaker 1 (16:23):
Rob Rick.
Speaker 2 (16:26):
It might've been Rob.
No, have been Rob, no thatdoesn't seem right.
Anyways, I think I'm stillconnected to him on LinkedIn,
Nice.
But um, he pressured me everysingle week to put the sign on
the top of my car.
I was like, no, not about that.
Speaker 1 (16:39):
Really and you could just deny it.
Well, yeah, I mean like he wasyour boss.
Speaker 2 (16:44):
I was yeah, I was a 20 year old and it was a
delivery driver for Domino's.
Like I didn't, I wasn't likethat desperate to keep it.
You know, if he wanted to fireme, he could fire me.
Speaker 1 (16:53):
Yeah.
Speaker 2 (16:54):
But I did a pretty good job.
One thing that was funny therewas that I look back on him Like
I can't believe I refused toput the sign on my car, but I
was willing to do this was thatevery time we left with an order
, we would have to basicallylike yell to the, to the
restaurant, and then when,whenever we came back after
delivering the orders, we'd haveto yell to the restaurant.
Even if there's customers andthey're placing orders, we'd
(17:15):
have to yell and then thekitchen would yell back.
Speaker 1 (17:18):
What did you yell?
Speaker 2 (17:19):
So when we left, we always had to yell as we were
leaving out the door and youcouldn't just say it, you had to
yell it and they would getafter you.
But you had to yell out on time, out to impress.
And then when you came backwith your empty pizza bags you'd
have to yell delivered on time,customer impressed.
And the kitchen would be likethank you.
And every time I just feltnauseous, like customers, like
(17:44):
mid-order, yeah, I'll get apepperoni pizza and someone's
just yelling delivered on time.
You know it was just the worst,but I suffered through it.
Speaker 1 (17:51):
That is so funny.
Speaker 2 (17:52):
And we got paid in cash at the end of every night.
No, that's amazing, Our hourlywage plus all of our tips.
Speaker 1 (17:58):
Love it, so did you get lots of tips.
Speaker 2 (18:01):
On certain days Friday nights.
Yeah, like Fridays and Saturdayswere always pretty lit and you
got pretty good.
You learned the map of the cityand you'd start to recognize
addresses as being in the samearea.
So as you became more of aveteran delivery driver, you'd
be able to take more orders atonce and still deliver them hot.
So I think the best I got wasfive orders in one trip and
(18:24):
you'd get these little stickersthat you'd put on your steering
wheel with the address and likethe order and the person's name,
and then you just like peelthem off as you completed them
wow, we're like these days withuber eats.
They've got it all on theirphone and they've got the maps
and everything you didn't have amap on your phone, you had to,
like, look at the map at therestaurant, remember where
you're gonna go there's no way Icould ever do this job it was
(18:47):
crazy.
Speaker 1 (18:48):
I could never.
You just like know in the mapwhere to go and then just go
there from your like memory yeahcrazy work like I could never,
ever do that I know back in myday.
So I think you should startsaying that to me when you leave
the house with the kids andyou're gonna drop them off at
daycare.
Speaker 2 (19:06):
I love that out on time out to impress.
Delivered on time.
Speaker 1 (19:11):
Imagine we got our kids to say that out on time,
out to impress, like that'slow-key kind of empowering here
for it low-key kind of cultish.
But a little, but yeah, justlike cultish in our family.
Speaker 2 (19:24):
I love a family cult.
Speaker 1 (19:27):
I love that story.
I love picturing you as aDomino's delivery man.
Speaker 2 (19:31):
Yeah, but the only problem with getting paid cash
is you spend that so fast.
Speaker 1 (19:35):
Oh, I know, when I was a server, I had so much cash
.
I like it wasn't real.
It was like play money, andwhen I think about the amount of
cash that I blew through, it'snothing.
I have nothing to show for it.
I'd literally have so much cash.
I'd forget about my paychecks.
They'd call me and be like youhave four paychecks ready to
pick up and I'm like, oh yeah,sorry, like I was just like
(19:55):
cruising through cash, justforgetting about checks.
Speaker 2 (20:00):
Yeah, if only.
If only.
That was my experience atdominoes.
But I'd like to know if youwere cooking up some sort of
like sensory product for a brandlike.
What kind of things come tomind?
Speaker 1 (20:14):
you know I was really struggling with this.
I wanted to have like a goodidea, um, but I don't know, it's
it's hard, it's hard to say.
I thought it'd be fun to dolike a candle that smells like
what you smell when you walkinto disney, or something like
that could be interesting.
I know hotels have signaturescents that they like have in
their lobbies and things likethat.
I also thought it'd beinteresting to do like a pasta
(20:37):
water bottle, but that's notreally like a sensory product,
like maybe there's like a reallygood like pasta restaurant or
something that could sell theirlike pasta water.
Speaker 2 (20:49):
Why do you need the pasta water?
Speaker 1 (20:50):
Because you can add it, when you're cooking pasta at
home, to your sauce and pasta.
Speaker 2 (20:59):
Why add it to your pasta?
Because your pasta will makepasta water.
Speaker 1 (21:02):
Right Well, you cook the pasta.
That's not when you use pastawater.
Make pasta water right well,you cook the pasta.
That's not when you use pastawater.
But then you would normallytake, take a cup of that pasta
water and set aside to add toyour pasta later, later when
you're mixing it all together.
So you could just buy thatpasta water and it's like a
special kind of pasta waterconnected to their specific
pasta.
Speaker 2 (21:21):
You hate it interesting, it's all good, but
that wasn't scratching the itch.
That's not like a sensoryproduct I wonder what italians
would say about doing that like.
I feel like cooking is soreligious to them, especially
pasta.
Like I feel like you got to usethe pasta water from that batch
of pasta right, they wouldprobably hate it.
Speaker 1 (21:40):
But then it also reminded me of like that is such
a scam because like you go toair one and they'll have, like
they they'll have like a orangepackaged without the peel and
like you can pay like fivedollars for this.
I saw that, yeah, unpeeledorange or a strawberry, a single
strawberry totally it's givingthat like I don't want to, like
(22:00):
that's not what we're trying toachieve with the sensory
marketing thing, right?
So I don't, I don't really, I'mkind of stuck on it.
Speaker 2 (22:07):
I'm hoping for April fools this year.
There's some like really coolsensory product.
Speaker 1 (22:12):
I think it's going to be lit this year.
April fools is.
Every year we talk about it.
It's like a bigger and biggerbrand thing and I feel like,
especially with like all thesebrands doing like more playful,
unhinged content, that there'sjust going to be so much going
on yeah for sure, last yearwasn't there like a cheese
company that did a theirsignature yellow gold cheese
(22:34):
color as hair dye?
Yeah, wasn't it like cheeseit's or something?
Speaker 2 (22:38):
but they thought it was an actual cheese brand, not
like a oh velveta.
Speaker 1 (22:42):
Yes, yeah velveta worked with julia fox to launch
it and then they had her hairdyed like dyed in that color and
then she had like all thosepaparazzi videos and photos of
her that I want to see more ofthat kind of thing yeah, get rid
of the award show memes and domore of that kind of stuff I
know, but it's like it's.
Speaker 2 (23:00):
It's hard to come up with something good yeah, it's
always kind of be cheesy needsto naturally like present itself
to you I think it also needs toconnect to a niche market.
Speaker 1 (23:10):
Like it's not for everyone, there's going to be
lots of people who hate it inthe comments, but that's not
what it's about.
You know for good.
Speaker 2 (23:19):
April fool's I don't know how many people would hate
it well, some people are gonna.
Speaker 1 (23:23):
It has to feel a little divisive.
You know like some people, lotsof people, it has to feel a
little divisive.
You know like some people, lotsof people, hated the Velveeta
thing.
Yeah, exactly.
Speaker 2 (23:30):
And it needs to be something that people want to
send to their friends and argueabout it in the chat.
Speaker 1 (23:34):
Yeah, yeah, or I would hate this.
No, I would love this.
Like like I don't even knowwhat's an example.
Speaker 2 (23:41):
Yeah.
Speaker 1 (23:43):
Pickled Oreos or something Whoa or pickled flavor
oreos, when I think about aprilfools?
Speaker 2 (23:51):
I just think about oreo, do you?
Speaker 1 (23:52):
why, I don't know.
Like have they done a lot ofapril fools?
I don't think so maybe not well, we'll see.
Speaker 2 (23:58):
I think I think the like, parody and humor is what
brands need to lean into more.
I think for a long time we sawthe whole like unhinged brand be
what people loved but now thatalso feels kind of overdone.
So I feel like unhinged is justbeing replaced by like
lighthearted.
Speaker 1 (24:16):
It's unserious.
Speaker 2 (24:17):
Unserious fun, without being kind of like crazy
and chaotic yeah.
So I'm here for it, the world'sserious right now.
We need a little bit of levity.
We need a little bit of relief,and that's the way that brands
can serve it.
Speaker 1 (24:28):
Yeah, make me laugh.
Speaker 2 (24:29):
Come on, give me some cheese, colored hair or garlic
flavored bath.
Speaker 1 (24:35):
Bath bombs.
Yeah, let's go.
I can never see you take a bath, let alone use a bath bomb.
Speaker 2 (24:41):
You haven't seen me with a garlic bath bomb.
Speaker 1 (24:52):
Get me in like a breadstick.
Oh man, you gotta shout themout on social.
See what comes in your mailbox.
That's true, papa john's is thebest.
Okay, let's move on to thingtwo.
Instagram may be exploring aseparate reels app.
A standalone reels app would bea more direct replica of tiktok
.
Opening to a full screenscrolling display of short form
videos and, with reels recentlybeing extended to three minutes,
there could be a variety ofcontent enough to potentially
justify a separate reels app,and those longer reels are a key
(25:12):
consideration to this newapproach.
So there's been a leak at Metasaying that they're talking
about doing a separate reels app, which I think is really
interesting because we know that, like TikTok has been maybe
getting banned for a long time.
There's been lots of talks andI'm seeing Zuck getting pretty
cozy to the new president inWashington.
(25:33):
So I just wonder if, like, he'slobbying for that to actually
happen.
And it's been always like thewar of the short form media.
It's like Instagram versusTikTok.
So if this actually ends upbeing true, they move Reels into
its own separate app.
I feel like it's better suitedto compete with TikTok as a
standalone app and then, if youknow, tiktok ends up getting
(25:54):
banned through lobbying orthrough whatever reasons.
Maybe it's national securitythat would be the final nail in
the coffin to actually likeremove TikTok from the like
social landscape and likefinally to meta.
Speaker 2 (26:08):
So why do you think that?
Why do you think that it betterpositions it to compete with
TikTok?
Don't you think they're alreadylike pretty head to head and
like share a lot of similarfeatures?
Speaker 1 (26:18):
Totally, but like a lot of people who are going to
TikTok, they're just there forthe video content, like I know
they have a separate, butthey're also not just getting
video content, like there'scarousels and stuff on there too
.
For sure, but I feel likethey're it.
It still feels like when you'regoing into Instagram.
It still feels like you'regoing to Instagram for a grid or
(26:38):
a feed or whatever, and this isjust a little different.
It's like a full screen video.
It's like a full screenexperience.
I do think those like littletweaks are going to make a
difference.
Speaker 2 (26:48):
Yeah, I don't know.
I guess I my initial reactionwas that I hate this.
Speaker 1 (26:54):
I hate the idea of a separate app.
Speaker 2 (26:56):
I think it's so dumb.
I remember IGTV.
Speaker 1 (27:00):
Oh yeah.
Speaker 2 (27:00):
And how that just kind of fizzled and did nothing
and no one really cared.
You know, yeah, it fell flatand I know that was like it was
a new.
It was a separate app from thefrom launch and it was a new
product, like Instagram hadn'treally done video before, so
it's different in that sense.
I also understand threads beingits own app, because it's a
completely different medium.
(27:22):
It's text, it's meant tocompete directly with Twitter
and blue sky, um, and it's adifferent type of user, right
like someone who's posting a lotof copy as opposed to visual
creative.
But even that's starting toembrace some of the visual
elements of instagram, likevideo and photo anyway, so it
just feels like another app forthe sake of having another app.
(27:45):
I feel like they could easilyjust change, make some small
tweaks to the in-app experienceon instagram, like, for example
um, just have it so that whenyou open instagram it just goes
immediately to the real reelsview instead of the feed view,
and then have people give peoplethe option to just toggle back
to the feed view if they want.
(28:06):
It could be one of the buttonsat the bottom, rather than
having to have its own completeinfrastructure and UX.
That's my reaction.
Speaker 1 (28:16):
Yeah, I don't know if I love or hate it.
I do feel like it's interesting, I feel like it's competitive,
I feel like they're making movesto really like do a final kick,
but and it's who knows if it'llbe successful.
Like you said, igtv was aseparate app.
It didn't.
It didn't do well and theyeventually shut it down.
(28:36):
So I don't know, and I guess mybig question too is like okay,
if if reels goes into a separateapp, what does?
How do do reels even stillexist in the normal Instagram
app?
Because if so, then it'scompletely redundant.
But if not, then that thatwould be a completely different
experience, which I woulddownload and watch reels on a
(28:58):
separate app.
Speaker 2 (28:59):
Yeah, I mean threads shows up in your when you're
scrolling in Instagram, but thenit takes you.
Speaker 1 (29:03):
if you tap it, it takes you out of Instagram into
the threads which is annoying itis annoying why can't I just
have a threads tab?
Speaker 2 (29:12):
why can't I just keep having a reels tab and just
keep me in the app until I clickan external?
Speaker 1 (29:18):
link you know to go into the.
Speaker 2 (29:20):
I do feel like it is strategic, but I don't think
it's strategic with the user inmind.
I think it's strategic with thegovernment in mind.
I think it's strategic with thegovernment in mind, for sure.
Give the president a reason toban TikTok and know that people
have another option even if it'snot the right option or the
best option.
Speaker 1 (29:37):
Right, it could even be just like a temporary means
to an end.
Speaker 2 (29:40):
Yeah, I think you mentioned this, but it could
just be like they're literallyjust doing it as another nail in
the coffin of TikTok in the US.
Yeah, not for people thatactually care about Instagram or
use it on the regular.
Speaker 1 (29:53):
Yeah, and they are also working.
They've like talked about theiredits app, which is like a
competitor to CapCut.
So I wonder if, like it'll rollout a similar time or maybe
there'll be like the reels tabin the edits tab, you know, or
in the edits app.
Maybe they'll like incentivizepeople using that app in order
to like like I would love to see, ok, say you see a reel you
(30:16):
love, you want to kind of createa similar version, create an
instant template out of thatlike inspiration video right in
the app and then edit it rightthere.
Like that could be interesting.
So maybe that's a way to likeincentivize people and creators,
especially which is like whothey're always after.
It's always like Instagram isall about creators.
So, like, go the creators, gothere, learn how to make the
(30:39):
apps and the videos that theylike to watch and then also have
like a for you version in thatapp to get more inspo to draw
from in order to create morecontent, you know.
Speaker 2 (30:49):
Yeah, that makes sense.
I was thinking because in thearticle there was a quote that
said people are sharing thefeeds less, but to stories more
and in messages even more still.
And I was thinking more aboutthat because we've talked a lot
about how all the action is inthe chat.
You know, like people aresending stuff to each other
(31:12):
rather than commenting in thecomment section, and I think
there's got to be ways that thatcould be tapped into even more.
So this is just a random idea Ihad, like five minutes before
the episode.
But what would you think if youcould actually have like
different algorithms that youpick from?
(31:33):
So maybe, like right now, ouralgorithm is based on our own
preferences or viewing behaviors.
I know right now, on metaspecifically, it's very AI
driven compared to before, itbeing more about accounts that
you intentionally engage with.
So you still have that onewhere it's based on your own
individual browsing or likescrolling behavior.
But what if you could opt tohave like a crowdsourced
(31:55):
algorithm with your friends?
So it's like you have it's youand two of your best friends.
Now you have your best friendsalgorithm, where it's like a
contra.
It's a combination of yourviewing preferences but also the
type of content that you sendto each other in the chat, so
you're starting to get morecontent.
If you toggle into thatalgorithm while you're scrolling
(32:16):
, that you're more likely tocollectively vibe with well, I
think they're already kind ofdoing that with, like the reels,
your friends, like but what ifyou had control over what kind
of algorithm you're in at anygiven time?
so if it's like I just want tosee the stuff I want to see, I'm
kind of doom scrolling Fridaynight at home, that is what it
is.
But if it's like the chat'skind of popping off right now
(32:39):
we're laughing at some memes andsome funny videos I want to be
in that algorithm and like seemore stuff that I want to share
with my friends.
Speaker 1 (32:46):
Interesting, I feel like that could be interesting.
Speaker 2 (32:48):
And then it also tell it starts to tell creators and
brands more about the type ofcontent that people are engaging
with with their friends as well.
Speaker 1 (32:56):
That's cool.
Yeah, that could be interesting, like, but I feel like my
algorithm is so inspired by yourcontent because I feel like you
send me stuff and then I'llengage with it and I'll start to
see similar stuff or so, likesports and stuff, and then I I
feel like I'm getting so much.
Speaker 2 (33:14):
Yeah, you don't have any agency over that.
So, it's like if we, if we, weresending each other a bunch of
stuff, one on a Thursday.
Now we're just at the mercy ofeach other's algorithms for the
next few days, until we, kind oflike, correct our algorithms.
But what if we could justdecide which one we're in, so
that if it's like we're engagingtogether, we're in the one
that's going to serve us thetype of content that's more
(33:36):
influenced by our collectivealgorithm?
Um, or then I, as soon as thethe chat kind of dies down, I
can just go back to my stuffyeah, go back to your stuff
totally, that could beinteresting.
And then you could also have analgorithm that's more for like
work, like all the social mediamanagers.
Yeah, mike's algorithm yeah,it's like maybe you see less
brand content and then maybewhen you're in work mode and
(33:57):
you're looking for inspo for thenext reel you're going to
create for your client, you'regetting more of.
You can have an algorithm whereyou're getting more of that
kind of content but it's notmessing with your own personal
algorithm for later that eveningyeah, at what point is there
too much algorithm?
maybe there's a max of three,maybe you can only have like
three unique algorithms thisreminds me.
Speaker 1 (34:19):
There's this really interesting app.
It's not on like it's not asocial app well, it kind of is,
but it's calleditude and I justsigned up to be on the wait list
and it's a really.
It's like, basically every day,you make a list of things
you're grateful for.
It can be like simple, it canbe like big, and then you share
(34:39):
it and your friends do the sameand you can see their list and
you can add photos to your listand you do it like every day,
and so every day you're seeing,like what your friends are
grateful for and what you'regrateful for.
I think that's so sweet.
I like that, yeah, so I'm on thewait list, hopefully I get in,
but it sounds like such a coolapp.
Speaker 2 (35:00):
I feel like that could go either way, like it
could be really cool if it'sactually if the majority of
users are actually leaning intogratitude.
But it could be really cool ifit's actually if the majority of
users are actually leaning intogratitude.
But it could also become likereally performative how like
instagram is at times, you know,like I'm so grateful for my
personal jet or like so gratefulthat I'm in dubai with my
friends this weekend.
We're just like getting bottleservice, you know I don't think
(35:22):
that's the vibe good, that'sgreat, but it could.
it could easily be with massadoption Interesting.
Sorry, I didn't mean to killthe vibe on that one.
So pessimistic.
Speaker 1 (35:32):
Yeah, I was like really excited about this
because I'm like wow, finally apositive space.
You're like yeah, well, what ifthey're?
Yeah, it's all good.
Speaker 2 (35:42):
Maybe Social channels are yeah totally, I could just
treat it.
People could, not youpersonally.
Speaker 1 (35:56):
Well, let's move on to thing three Now that I killed
that one in his tracks.
Speaker 2 (36:00):
Let's go to thing three, timothy Chalamet, who
we've already talked about quitea bit today but deserves more.
He hosted a poker night withCartier.
So Cartier offered him anevening to celebrate his Oscar
nomination and instead of atypical ambassador dinner, like
lots of people would do, heopted for something a little bit
different a poker night.
(36:20):
Timothy hosts a poker nightwith legendary guests, including
Tobey Maguire, Kevin Hart, theoVaughn, kid Cudi and, of course
, kylie Jenner.
Speaker 1 (36:28):
Kylie Jenner was there Apparently.
She's good at playing poker.
Speaker 2 (36:31):
I saw that I was reading the article and it
sounds like she was making somebig bets.
I mean, who wouldn't if you hada billion dollars?
Speaker 1 (36:38):
yeah, well, I think this is so fun, like we we've
been talking about this trendalready in this episode about
play, and like this totallyleads into that um, and we know
that like play is going to be abig trend that digital audiences
want more of.
So I feel like we're going tosee more of like bingo nights
and poker nights and all thatlike hobby kind of nights, and
(37:01):
brands will get in on the actionand facilitate those things
which I'd love to see.
We're actually going to dosomething similar to this this
week with our team, we're goingto have a bingo play hour, which
I'm really excited about.
We're like evolving our happyhour to be more about play yeah,
because no one even wants todrink alcohol anymore.
Exactly the other thing that Ithink is cool here is a
(37:22):
nostalgia element, because it'sobviously like a nod to like
Molly's game.
Toby McGuire was in attendanceand Molly game.
Molly's game is like famouslyabout like his high stakes poker
nights that he would host withlike a bunch of like a-list
celebrities, so I love that theylike leaned into that.
I don't know if, like Timothyis like great friends with Tobey
Maguire and decided to invitehim, but I feel like it's a
(37:44):
Cartier move, like they probablyhelped facilitate the guest
list and I think it's just likea mixture of all these great
things yeah, I saw Kevin Hartwas there and he was cleaning up
and then I'm pretty sure heleft early to go to a dinner, so
it was like he was kind ofkilling it on the table and then
just like didn't care enough tostay in and finish what he
started.
(38:04):
He just like went to somethingelse yeah, yeah, I feel like
wasn't he with like Rich Paul orsomething?
Which is like Adele's likehusband, yeah, yeah, I think
it's so fun to see that.
Speaker 2 (38:14):
I feel like we're gonna see more of that yeah, the
other thing I liked about it,from what I was reading, is just
that it was like pretty chill,like it wasn't like everyone was
there to flex it's just eventhough I'm sure it wasn't just
all Timothy's guest list, likeyou said, cartier probably had a
big part in figuring out who'sgonna be there, because it's
their event.
Um, it just seemed like it wascasual and like enjoyable and
(38:38):
wasn't as like performative asmuch as it was just like an
actual cool, like brandexperience if you could host
like a play night with like abrand, who's gonna pay for it
all, what would you do like you?
Speaker 1 (39:04):
could I have an idea for you?
Tell me you could do like aNintendo night and play video
games and have like pizza orwhatever, but like elevated, you
know, not like in your basement, like a, a cool, like setup.
Speaker 2 (39:15):
Yeah, the only thing I don't like about that although
it's fun is just thateveryone's like staring at the
screens the whole time.
The nice thing about poker isyou're around a table and like
engaging with each other.
So I would.
I don't know if I would opt forpoker, but I think I would try
to figure out something whereyou're kind of like directly
engaging with each other.
Speaker 1 (39:33):
Monopoly.
Speaker 2 (39:34):
I did think of that.
Speaker 1 (39:36):
We played Monopoly this weekend and you were so
savage even with oursix-year-old daughter.
Speaker 2 (39:41):
Well, I'm trying to teach her to play to win.
Speaker 1 (39:44):
I know, but it was like I know it was killing you
because me and her, like we saw,you did a savage move.
You had the option to eitheradd a property to the section or
take a property, and you took aproperty because you're here to
win and it was a really goodlearning lesson for our daughter
, because I'd be like this isthe way your father plays this
(40:05):
game.
Just make a note of that.
Speaker 2 (40:08):
And then her and I became like besties and like
trying to like beat you seewe're gonna have to work this
out, because I don't think weshould be projecting a move in a
game as savage like it's acompetition, like you're trying
to but it's also fun for the win.
Speaker 1 (40:25):
Yeah, you can have if it's winning is fun you can
have fun, but then it's only funfor one person no, because then
later in the game you got meback I know, but it's only fun
for the winner if you're alwayslike, this is fun if you win,
you know.
Speaker 2 (40:39):
No, like the process is enjoyable as well.
Speaker 1 (40:41):
Even if you lose.
Yeah, did you have fun, I did.
Sweet.
Speaker 2 (40:44):
I was wishing that she wanted to play again.
Speaker 1 (40:47):
I know.
Speaker 2 (40:48):
Yeah.
Speaker 1 (40:48):
I think she had fun the way we played it.
Speaker 2 (40:50):
For sure it wasn't that deep.
Speaker 1 (40:52):
So you could do Monopoly night.
Speaker 2 (40:54):
Yeah, let's do it Also.
The card version of Monopolywithout the board.
Because the board.
Well, I don't know, Maybe thecard game has a max players, but
the board does.
So I don't know.
It would be fun to do somethinglike that and that plays into
nostalgia too, where peopledon't play Monopoly that much
anymore.
Speaker 1 (41:13):
Monopoly Go is the move.
Speaker 2 (41:15):
Yeah.
Speaker 1 (41:15):
Yeah.
Speaker 2 (41:16):
Like people don't play Monopoly that much anymore.
Monopoly Go is the move, yeahyeah, or Monopoly Deal, I think.
Speaker 1 (41:19):
Yeah, Monopoly Deal.
Yeah, I love seeing this kindof thing.
I want to see more brands domore stuff like this.
Speaker 2 (41:26):
It'd be cool as a brand to come up with a new
board game, wow, that connectsto your brand.
Speaker 1 (41:32):
Yeah, I can imagine coming up with a board game.
Speaker 2 (41:37):
that'd be so hard I think maybe the first step would
be to do a collab with theboard game.
Like, growing up we hadmonopoly, but it was like the
indie 500 edition, right.
So instead of it being like arandom, like collection of um,
like destinations and amusementson the board, it was like
(41:58):
Indianapolis, specific places,and it had a certain theme.
So you could always like startwith something like that, where
you do a collab with a, a gameand you have like brand themes
in it, right.
And then if that vibes withyour audience and you can
actually look at like producingyour own game.
Speaker 1 (42:14):
Right, yeah, I saw that monopoly has a version of
that with like bluey.
Speaker 2 (42:19):
Yeah, I saw lego's just coming out with bluey lego.
Now too cute he's making moves.
Oh yeah, I know, I feel likethey're like we don't want to
make any more episodes, so we'rejust going to do brand deals
now it makes sense.
Speaker 1 (42:30):
I really I read an in-depth article with the
creator of bluey and like histension of like doing more Bluey
episodes because it's gettingso popular, but also like
protecting Bluey, I just thoughtit was so sweet, like he's such
an artist.
Speaker 2 (42:46):
Yeah.
Speaker 1 (42:46):
Which is it's always hard for an artist to be
successful.
Speaker 2 (42:49):
And his kids are getting, are older.
Now, right, because he hadalways kind of made the episodes
around actual, like experienceshe had with his kids yeah, yeah
, and he never wants to replacethe voices of the characters.
That's so sweet, I know there'snothing weirder than like
watching a show that you like,know intimately, and then the
voices are different totally.
Speaker 1 (43:10):
But most shows like don't grow up like the character
, especially animated shows.
Speaker 2 (43:13):
Like elmo's been three years old for like 50
years yeah, but there's, there'sremakes of a lot of popular
things like Lion King or likeright stuff like that.
Speaker 1 (43:23):
Harry.
Speaker 2 (43:23):
Potter, they're doing a new tv series about Harry
Potter.
Speaker 1 (43:27):
We still have to watch a new cast, second Harry
Potter movie yeah one day?
Yeah, have you read it?
Speaker 2 (43:35):
I did.
I read the second book.
Perfect, I think I I need abreak from, like my my headier
books that I've been reading, soI might read the third one
pretty soon.
Sweet well anything else abouttimothy chalamet before we go?
Speaker 1 (43:49):
I love to see him win , want to see him be great, and
wishing him and Kylie all thebest.
Wishing them all the best.
That's all I got to say aboutthem.
Speaker 2 (44:00):
Okay, well, thanks for watching.
Subscribe on YouTube, check usout on Instagram and TikTok and,
if you're still listening, onApple or Spotify.
Thank you for riding with us onaudio, but we want to hear from
you, so jump on social, send usa DM, drop us a comment, let us
know what you're thinking, whatyou're liking, what you don't
like, and other than that, we'llsee you next week.
Speaker 1 (44:20):
See you next week.
Bye.
Speaker 2 (44:22):
Sound the alarm.
Speaker 1 (44:28):
Love it.
It's crazy that that gong issuch a big part of the show.
I know it was just like arandom idea.
Speaker 2 (44:36):
A moment of inspiration?
Yeah Well, I'm going to go dipmyself in garlic.
See you later.
Here, we are Ready to rumble, are you ready?
Speaker 2 (00:04):
I'm ready, let's do it Okay.
Speaker 1 (00:12):
Welcome to Big Things .
I'm Mitzi.
This is Mike.
Speaker 2 (00:15):
This is our show where we talk about everything
we're seeing in social media,marketing, pop culture and
sports and talk through thesignals that we're watching that
could inform.
I always mess with inform couldinform the future of digital
marketing.
Speaker 1 (00:29):
Yes, Today we're going to be talking about a few
big things, including Domino'slaunching a perfume, Instagram's
exploring a separate reels appand Timothee Chalamet's epic
poker night with Cartier.
Speaker 2 (00:43):
Where was my invite?
Speaker 1 (00:48):
Sometimes I mess up, timot.
Timothy Chalamet's name.
I have to like really focus, tosay it properly, but he's been
having such a good year.
He was nominated for AcademyAward.
Obviously he unfortunately lostwhich, like I have no opinion
about because I didn't watcheither movie, um, but I actually
loved seeing him at all theaward shows and seeing him with
loved seeing him at all theaward shows and seeing him with
Kylie Jenner at all the awardshows.
They just looked like such acute couple.
Speaker 2 (01:11):
Yeah, at first I felt pretty skeptical about their
relationship.
It just seemed like a PR thing.
But I feel like the more yousee them out and about, the more
it seems like they actuallylike each other.
Speaker 1 (01:21):
Yeah, they're like in love.
They've been together for awhile and they're like handsy,
like you can tell, like there'sthere's like a connection there.
I'm happy for them Connection.
Speaker 2 (01:32):
Travis Kelsey.
Taylor Swift level connection.
Speaker 1 (01:35):
I mean, they seem like star crossed lovers.
Speaker 2 (01:39):
Amazing, Also I saw.
Speaker 1 (01:42):
Did you see Timothy Chalamet's award speech at the
SAG awards, not the academyawards?
when he said he's like workingto be the one of the greats yeah
, it's pretty divisive, like alot of people are coming for him
they don't like his speech,they think it's like too cocky.
And then it seems generational.
It seems like older peopledon't like it.
And then younger people,millennials and Gen Z like love
(02:03):
it because he's saying the thingout loud, like no one wants to
admit that they actually wantthe awards, they want to be
great, they want to becelebrated, you know.
And so the fact that he'ssaying it, people like love it
yeah, I've been seeing that too.
Speaker 2 (02:18):
It seems like it seems like it's industry people
that didn't like it, and theneveryone else loved it really
that that's what it seems like.
It's like people.
My perception is that thepeople in Hollywood they have
really tried to perpetuate thislike effortless look while
achieving great accolades, andit also seems, like many things,
(02:43):
that there's a bit of like aninsider group that kind of
influences their, each other'sability to get those awards as
well.
So the idea I think maybepartly why it was it caused a
stir was that this idea thatsomeone might be able to just
like work their ass off, someonewho's like humble and like kind
(03:06):
and thoughtful and creativecould work their ass off and
become one of the greats withoutlike pandering to.
This like insider group RightWas a little off putting to them
.
But I think in any otherindustry you know, you think
about sports, for example likeeveryone is working there as
hard as they can to become thebest that they can be in what
they're doing and there's amutual respect for that, and it
(03:29):
is more strange if you're not.
Yeah, and if you're not talkingabout it and manifesting it, or
however?
Speaker 1 (03:33):
you want to describe that.
Speaker 2 (03:35):
So yeah, I thought it was silly that some people
reacted the way they did and Ithought it was pretty cool.
Speaker 1 (03:40):
I loved it.
Speaker 2 (03:41):
Why not put it out there?
Speaker 1 (03:42):
I loved his speech.
I Cool, I loved it.
Why not put it out there?
I loved his speech.
I thought it was like it was areally good balance of you know,
acknowledging the hard workthat he put into it,
acknowledging, like, where hewants to go, and he like named
the greats, including, likeViola Davis, like it's so, like
he honored.
He also honored the cast andcrew, like what you gotta do.
(04:02):
The cast and crew is importantpiece of you know, making actors
look good.
But yeah, I thought it wasreally cool, like I think I it
was probably scary to be like Iwant to be great.
You know that's like sovulnerable to say, but I love
people saying it.
Speaker 2 (04:17):
Yeah, and I think most people would would
acknowledge that he has the rawingredients to be one of the
great.
Speaker 1 (04:24):
I also feel like not everyone wants to be great,
right they?
Speaker 2 (04:27):
want attention.
Speaker 1 (04:28):
Right, or some people just want to.
You know, make a good moneylike money, earn a living.
There's nothing wrong with that, but him being like no, I want
to be one of the greats, like gooff.
Speaker 2 (04:38):
Yeah, it says it's about the art for him Totally,
and I think it was it.
What made it also like prettyauthentic was that he named some
people that he views as great.
Like there could be thisambiguous definition of
greatness that is more attachedto, just like certain types of
success, like making a lot ofmoney, for example, or winning a
lot of awards, but the factthat he visualizes certain
(04:59):
people that have gone before himas like the dot on the horizon
that he's working towards makesit feel all the more genuine
yeah, for sure, like you need,michael jordan, viola davis,
can't remember the rest otheractors yeah, for sure I like it
speaking of speeches, I didn'twatch the academy awards but I
did see the clip of kieranculkin winning his Oscar and
(05:24):
specifically his speech, becauseit was so funny.
Speaker 1 (05:27):
I think you watched it too, but he was.
He was saying like he won somean Emmy, I think like last year
or something, maybe I think forwhite Lotus, no, no, no,
succession, um, but in hisspeech he said like he was
acknowledging his wife and likethinking his wife and then
saying, like you know, you toldme, if I won an Emmy, we could
(05:52):
have another kid.
So here we go, like let's workon those kids.
And then when he won theAcademy Award, he said you know
what, after we won our, I won myEmmy.
We were joking the parking lotthat like I wanted another kid
and I actually want four.
And you said, you know, maybeif you win an academy award,
I'll give you four kids.
And he's explaining the story tothe crowd and the screen and
(06:12):
like tv and the whole time likehis wife's like laughing at him
and like being like no, no, no,more kids.
I just thought it was so funnyand relatable because like he
wants more kids, yeah, becauseit's like sure, it's easy to
(06:33):
want more kids and say you wantmore kids if you're not having
the kid.
You know, growing the kid andbirthing the kid is I'd want
more kids too if I didn't haveto, like you know, carry the kid
and birth the kid it's.
It's just funny because I likeher like reaction to all of it,
like she's so proud and likehappy for him and then she's
also like no way, like we're nothaving more kids.
Speaker 2 (06:55):
I just thought it was so funny yeah, I thought it was
funny too, but part of it alsofelt kind of cringe, to be
honest really.
I'm curious what you wouldthink like as a mother like, or
just as a woman like.
Is that awkward to do that fromstage?
Speaker 1 (07:10):
yeah, he even said like oh, so many people have
been giving you a hard time.
You, you totally like have beenlike he's.
He said I didn't mean to likeput you in this weird position,
but hey.
Speaker 2 (07:21):
I'm doing it again.
Speaker 1 (07:22):
I gotta take my chance.
He said it's like his favoritething in the world is to be a
dad and it's his favorite people, or his kids.
He just wants more cool.
I think it's kind of likeheartwarming, especially because
, like I don't know, you don'tsee lots of people doing that,
like being like give me morekids, I want more kids.
There's just like so much talkabout like cause they're so
(07:45):
expensive and like how can youraise more kids?
I actually saw um, I sharedthis with you I saw like a meme
of someone being like you know,when you see people have three
kids, like a lot of people arelike wow, like that's a lot of
work, but most, most people noware like wow, that's a lot of
money, like you're rich, rich ifyou have three kids, because
(08:06):
it's like it's so expensive.
So, anyways, I thought it waslike funny and light and silly
yeah, I think it's like a.
Speaker 2 (08:15):
It's like a refreshing disruption from
professional awards where it'sall about your career, like we
were just talking about TimotheeChalamet saying he wants to
become one of the greats.
You know, but and then you gotKieran Culkin saying he just
wants to be a dad.
Yeah, while accepting like oneof the pinnacle awards for his
craft, you know.
Speaker 1 (08:31):
So that's cool.
Speaker 2 (08:32):
I think like twice is enough.
Though, like, next time he winsan award, he can probably talk
about something else.
Speaker 1 (08:38):
Yeah, I think he's probably like exhausted that.
The other thing that was funnyI didn't see this like as a clip
on social but Adrian Brody wonlike best actor like academy
award and he was not expectingit and they like called his name
.
He's like hugging people andkissing his wife and then he's
like starting to go up thestairs and he realizes he has
(08:58):
like gum in his mouth and helike turns around and he's
looking for his wife to get herthe gum and she's like standing
up to try to get it and he liketurns around and he's looking
for his wife to get her the gumand she's like standing up to
try to get it and he throws itat her I saw that.
Speaker 2 (09:10):
I'm pretty sure it was a zin.
I don't think it was gum it wasa what as in one of those like
little pouches you put in yourlip.
Oh really, I don't know, it wasprobably gum.
What do you think?
Yeah, really there you go thatshould be this the slogan if it
was in, you leave it in.
Speaker 1 (09:29):
I know where is it in the company get us in.
Speaker 2 (09:31):
You can leave it in right.
I thought it was so funny, like, so, like, yeah, like such a
classic wife and husband momentyeah, I'm just kind of like
you're stuck in this like momentand you're frazzled and you
don't really think through whatyou're doing on camera, just
tossing a piece of chewing gumat your wife in a gown, but I
can so like.
Speaker 1 (09:51):
if that were you like , yeah, I'd be running to catch
that piece of gum too.
Speaker 2 (09:54):
Just swallow that thing real quick.
Speaker 1 (09:56):
Yeah, like I could never swallow gum just in a
casual setting let alone youbarely can swallow water.
You take the tiniest sips.
No, but I just thought that wasso like real, like.
So I don't know I would bechasing you behind you trying to
catch your gum and I'd also bethe one throwing it at you if
(10:16):
I'm like about to accept it,you'd be the one throwing it at
me.
Speaker 2 (10:18):
For sure, for sure.
Speaker 1 (10:28):
I saw people.
I didn't see his speech, but itseemed like people thought it
was pretty cringe.
Speaker 2 (10:30):
I didn't see his speech either, so can't speak to
it.
But yeah, award season isbehind us.
How do you feel?
I mean, it's never really thatbig of a moment for me and most
of them we can't watch anyway,because we don't have cable, but
I mean if they start to do moreof them on like.
Speaker 1 (10:46):
Netflix as live streams or things like that,
then we'll probably watch moreof them.
Yeah, I mean, I woulddefinitely I probably watch more
of them.
I feel like Academy Awards islike interesting to watch, but
then, like, the more I thinkabout it, I don't really watch a
lot of those movies.
Like I, I, I don't know likeit's just not my first pick,
like I feel like I always talkabout like it it's hard for me
to watch movies, so we don'thave to belabor that.
(11:09):
But I do like the golden globesand, um, grammys has been fun
to see, like all theperformances and stuff.
Speaker 2 (11:15):
Yeah, I think I I lean more towards the music
awards, for sure.
Speaker 1 (11:19):
Yeah, totally.
Speaker 2 (11:20):
And TV, tv is bigger now.
Yeah, TV is bigger now.
Speaker 1 (11:22):
Yeah, tv is great.
Speaker 2 (11:23):
I'd be down to watch.
I will say one thing I thinkbrands just need to quit on the
award show memes Like it's just,it's just a thing of the past,
like let it die.
Speaker 1 (11:34):
You think it's not as current or relatable or like
interesting.
Speaker 2 (11:38):
I don't think people need that from you as a brand
and I go out on a limb.
We manage enough brand socialaccounts.
I'd go out on a limb to say orassume that it's not getting the
engagement it used to get you.
Speaker 1 (11:51):
For sure, and what does?
Speaker 2 (11:52):
that engagement really get you.
Speaker 1 (11:54):
Totally.
I mean a viral post is nice,but yeah, but viral with who
People that like the awards Likeaward shows Totally.
Speaker 2 (12:01):
Yeah, I just think it's time.
It's time to kind of allude tosome of the changes in behaviors
and the ways that brands canshow up in a way to provide
relief outside of memes onething I was going to ask you.
Speaker 1 (12:17):
I don't know if you saw, but mcdonald's posted a
post today and it was like thereceipts of all the celebrities
at the academy awards partiesand it was obviously made up.
But it was like Kieran Culkin,like one small Diet Coke and
that's it.
Then it was like Julia Fox,it's like eight pancakes and
like extra syrup, extra syrup,extra syrup, like they created
(12:39):
like this kind of like post andlike about like Academy Award
adjacent.
So I thought that wasinteresting but I feel like it's
going viral.
Speaker 2 (12:48):
That stuff's more interesting, for sure.
Speaker 1 (12:50):
Yeah, but.
Speaker 2 (12:50):
I feel like it's going viral.
That stuff's more interestingfor sure.
Yeah, I'm just tired of thosesame kind of like screen grabs
with like meme style copy andeveryone's just recycling it.
Totally Over the next like fourdays.
Speaker 1 (13:01):
It's true.
Speaker 2 (13:02):
Well, Thing one.
Speaker 1 (13:04):
Let's do it.
Speaker 2 (13:05):
If you dreamed of smelling like pizza.
Now is your time ForValentine's Day.
This year, domino's releasedEau de Passion Pizza.
Now is your time ForValentine's Day.
This year, domino's releasedEau de Passion, a perfume
inspired by the alluring andirresistible scent of a Domino's
pepperoni passion pizza withnotes of spice.
Speaker 1 (13:20):
You have to like read it like Eau de Passion Eau de
Passion.
Yeah, give some oomph to it.
Speaker 2 (13:32):
With notes of spice, pepper and a woody, warm,
comforting base.
Papa John's has also gotten inon the craze, creating a limited
edition bath bomb inspired byits garlic dipping sauce for
fans who want to bathe in thesignature scent.
Speaker 1 (13:42):
Gross.
Speaker 2 (13:43):
So Papa John's apparently sent the bath bomb to
random fans who had postedabout loving the brand on social
media.
Who posted about loving PapaJohn's on social media?
Lots of about loving papajohn's on social media lots of
people.
Speaker 1 (13:53):
You must really love that pizza if you're posting
about it on your social yeah, Icould see, like papa's john's is
not for me, but I could see awhole market for taco bell like
they should do a little scentedsituation for taco bell is way
more goaded than papa john's oram I just?
Speaker 2 (14:07):
missing out on like a side of subculture, like a
special subculture.
Speaker 1 (14:10):
There's something for everyone.
I can see this happening andyou know what, like I don't I
actually don't hate this.
I would never obviously be acustomer or like ever want this
in my home.
But I do like the sensorymarketing kind of direction that
they're going with.
I love how they're leaning intoone of the trends that we've
been talking about for a while,which is play so doing like
(14:31):
unserious marketing and justdoing stuff for fun, and I think
, like digital audiences wantthat.
I feel like people really wantbrands to like just do something
for the fun of it.
You know, and I have nointerest in a perfume that
smells like pizza, but I wouldbe interested in like some other
stuff like Taco Bell.
Speaker 2 (14:51):
There's probably something in that space like
some sort of sensory, likeperfume or lotion that smells
like Taco Bell yeah, or evenlike a taco blanket, like you
make yourself the taco, likethat's kind of what I liked
about Papa John's execution eventhough Domino's is obviously at
the top of the pizza game, likethey're the bigger brand, I
felt like Papa John's executionof even though Domino's is
(15:12):
obviously at the top of thepizza game, like they're the
bigger brand, I felt like PapaJohn's execution of the idea was
better, like the idea they usedthe smell of a dipping sauce
but in the context that youcould dip yourself into it,
that's pretty cool compared tojust like squirting on this like
weird pizza smell onto yourbody.
Speaker 1 (15:29):
But the pizza smell is so like I can smell it right
now, Like it's so iconic.
Speaker 2 (15:33):
I would like it.
I would have liked that betteras room spray you like make your
house smell like pizza you know, yeah, or your car, my car
definitely smelled like pizzawhen I was 20 years old.
Speaker 1 (15:45):
Tell us about it.
Speaker 2 (15:46):
Well, speaking of Domino's, I used to work at
Domino's.
I was a delivery driver duringuniversity.
That's how I paid my way.
Speaker 1 (15:51):
That's how I afforded my big weekends with drew yeah,
so you were a pizza deliverydriver, and what kind of car did
you drive?
I wore the uniform.
Speaker 2 (16:00):
I drove a.
I think it was like a 97 toyotacamry.
It was this like champagnecolor, but it was a v6, so I had
I had some pep in my step loveto say did you have to like
intended?
Speaker 1 (16:10):
did you have to put the like dominoes sign on the
top?
Speaker 2 (16:13):
of your.
I resisted.
Oh, you didn't.
I never put it on.
Wow, my manager, the manager,his name was oh my goodness, I'm
blanking it starts with an R.
Speaker 1 (16:23):
Rob Rick.
Speaker 2 (16:26):
It might've been Rob.
No, have been Rob, no thatdoesn't seem right.
Anyways, I think I'm stillconnected to him on LinkedIn,
Nice.
But um, he pressured me everysingle week to put the sign on
the top of my car.
I was like, no, not about that.
Speaker 1 (16:39):
Really and you could just deny it.
Well, yeah, I mean like he wasyour boss.
Speaker 2 (16:44):
I was yeah, I was a 20 year old and it was a
delivery driver for Domino's.
Like I didn't, I wasn't likethat desperate to keep it.
You know, if he wanted to fireme, he could fire me.
Speaker 1 (16:53):
Yeah.
Speaker 2 (16:54):
But I did a pretty good job.
One thing that was funny therewas that I look back on him Like
I can't believe I refused toput the sign on my car, but I
was willing to do this was thatevery time we left with an order
, we would have to basicallylike yell to the, to the
restaurant, and then when,whenever we came back after
delivering the orders, we'd haveto yell to the restaurant.
Even if there's customers andthey're placing orders, we'd
(17:15):
have to yell and then thekitchen would yell back.
Speaker 1 (17:18):
What did you yell?
Speaker 2 (17:19):
So when we left, we always had to yell as we were
leaving out the door and youcouldn't just say it, you had to
yell it and they would getafter you.
But you had to yell out on time, out to impress.
And then when you came backwith your empty pizza bags you'd
have to yell delivered on time,customer impressed.
And the kitchen would be likethank you.
And every time I just feltnauseous, like customers, like
(17:44):
mid-order, yeah, I'll get apepperoni pizza and someone's
just yelling delivered on time.
You know it was just the worst,but I suffered through it.
Speaker 1 (17:51):
That is so funny.
Speaker 2 (17:52):
And we got paid in cash at the end of every night.
No, that's amazing, Our hourlywage plus all of our tips.
Speaker 1 (17:58):
Love it, so did you get lots of tips.
Speaker 2 (18:01):
On certain days Friday nights.
Yeah, like Fridays and Saturdayswere always pretty lit and you
got pretty good.
You learned the map of the cityand you'd start to recognize
addresses as being in the samearea.
So as you became more of aveteran delivery driver, you'd
be able to take more orders atonce and still deliver them hot.
So I think the best I got wasfive orders in one trip and
(18:24):
you'd get these little stickersthat you'd put on your steering
wheel with the address and likethe order and the person's name,
and then you just like peelthem off as you completed them
wow, we're like these days withuber eats.
They've got it all on theirphone and they've got the maps
and everything you didn't have amap on your phone, you had to,
like, look at the map at therestaurant, remember where
you're gonna go there's no way Icould ever do this job it was
(18:47):
crazy.
Speaker 1 (18:48):
I could never.
You just like know in the mapwhere to go and then just go
there from your like memory yeahcrazy work like I could never,
ever do that I know back in myday.
So I think you should startsaying that to me when you leave
the house with the kids andyou're gonna drop them off at
daycare.
Speaker 2 (19:06):
I love that out on time out to impress.
Delivered on time.
Speaker 1 (19:11):
Imagine we got our kids to say that out on time,
out to impress, like that'slow-key kind of empowering here
for it low-key kind of cultish.
But a little, but yeah, justlike cultish in our family.
Speaker 2 (19:24):
I love a family cult.
Speaker 1 (19:27):
I love that story.
I love picturing you as aDomino's delivery man.
Speaker 2 (19:31):
Yeah, but the only problem with getting paid cash
is you spend that so fast.
Speaker 1 (19:35):
Oh, I know, when I was a server, I had so much cash
.
I like it wasn't real.
It was like play money, andwhen I think about the amount of
cash that I blew through, it'snothing.
I have nothing to show for it.
I'd literally have so much cash.
I'd forget about my paychecks.
They'd call me and be like youhave four paychecks ready to
pick up and I'm like, oh yeah,sorry, like I was just like
(19:55):
cruising through cash, justforgetting about checks.
Speaker 2 (20:00):
Yeah, if only.
If only.
That was my experience atdominoes.
But I'd like to know if youwere cooking up some sort of
like sensory product for a brandlike.
What kind of things come tomind?
Speaker 1 (20:14):
you know I was really struggling with this.
I wanted to have like a goodidea, um, but I don't know, it's
it's hard, it's hard to say.
I thought it'd be fun to dolike a candle that smells like
what you smell when you walkinto disney, or something like
that could be interesting.
I know hotels have signaturescents that they like have in
their lobbies and things likethat.
I also thought it'd beinteresting to do like a pasta
(20:37):
water bottle, but that's notreally like a sensory product,
like maybe there's like a reallygood like pasta restaurant or
something that could sell theirlike pasta water.
Speaker 2 (20:49):
Why do you need the pasta water?
Speaker 1 (20:50):
Because you can add it, when you're cooking pasta at
home, to your sauce and pasta.
Speaker 2 (20:59):
Why add it to your pasta?
Because your pasta will makepasta water.
Speaker 1 (21:02):
Right Well, you cook the pasta.
That's not when you use pastawater.
Make pasta water right well,you cook the pasta.
That's not when you use pastawater.
But then you would normallytake, take a cup of that pasta
water and set aside to add toyour pasta later, later when
you're mixing it all together.
So you could just buy thatpasta water and it's like a
special kind of pasta waterconnected to their specific
pasta.
Speaker 2 (21:21):
You hate it interesting, it's all good, but
that wasn't scratching the itch.
That's not like a sensoryproduct I wonder what italians
would say about doing that like.
I feel like cooking is soreligious to them, especially
pasta.
Like I feel like you got to usethe pasta water from that batch
of pasta right, they wouldprobably hate it.
Speaker 1 (21:40):
But then it also reminded me of like that is such
a scam because like you go toair one and they'll have, like
they they'll have like a orangepackaged without the peel and
like you can pay like fivedollars for this.
I saw that, yeah, unpeeledorange or a strawberry, a single
strawberry totally it's givingthat like I don't want to, like
(22:00):
that's not what we're trying toachieve with the sensory
marketing thing, right?
So I don't, I don't really, I'mkind of stuck on it.
Speaker 2 (22:07):
I'm hoping for April fools this year.
There's some like really coolsensory product.
Speaker 1 (22:12):
I think it's going to be lit this year.
April fools is.
Every year we talk about it.
It's like a bigger and biggerbrand thing and I feel like,
especially with like all thesebrands doing like more playful,
unhinged content, that there'sjust going to be so much going
on yeah for sure, last yearwasn't there like a cheese
company that did a theirsignature yellow gold cheese
(22:34):
color as hair dye?
Yeah, wasn't it like cheeseit's or something?
Speaker 2 (22:38):
but they thought it was an actual cheese brand, not
like a oh velveta.
Speaker 1 (22:42):
Yes, yeah velveta worked with julia fox to launch
it and then they had her hairdyed like dyed in that color and
then she had like all thosepaparazzi videos and photos of
her that I want to see more ofthat kind of thing yeah, get rid
of the award show memes and domore of that kind of stuff I
know, but it's like it's.
Speaker 2 (23:00):
It's hard to come up with something good yeah, it's
always kind of be cheesy needsto naturally like present itself
to you I think it also needs toconnect to a niche market.
Speaker 1 (23:10):
Like it's not for everyone, there's going to be
lots of people who hate it inthe comments, but that's not
what it's about.
You know for good.
Speaker 2 (23:19):
April fool's I don't know how many people would hate
it well, some people are gonna.
Speaker 1 (23:23):
It has to feel a little divisive.
You know like some people, lotsof people, it has to feel a
little divisive.
You know like some people, lotsof people, hated the Velveeta
thing.
Yeah, exactly.
Speaker 2 (23:30):
And it needs to be something that people want to
send to their friends and argueabout it in the chat.
Speaker 1 (23:34):
Yeah, yeah, or I would hate this.
No, I would love this.
Like like I don't even knowwhat's an example.
Speaker 2 (23:41):
Yeah.
Speaker 1 (23:43):
Pickled Oreos or something Whoa or pickled flavor
oreos, when I think about aprilfools?
Speaker 2 (23:51):
I just think about oreo, do you?
Speaker 1 (23:52):
why, I don't know.
Like have they done a lot ofapril fools?
I don't think so maybe not well, we'll see.
Speaker 2 (23:58):
I think I think the like, parody and humor is what
brands need to lean into more.
I think for a long time we sawthe whole like unhinged brand be
what people loved but now thatalso feels kind of overdone.
So I feel like unhinged is justbeing replaced by like
lighthearted.
Speaker 1 (24:16):
It's unserious.
Speaker 2 (24:17):
Unserious fun, without being kind of like crazy
and chaotic yeah.
So I'm here for it, the world'sserious right now.
We need a little bit of levity.
We need a little bit of relief,and that's the way that brands
can serve it.
Speaker 1 (24:28):
Yeah, make me laugh.
Speaker 2 (24:29):
Come on, give me some cheese, colored hair or garlic
flavored bath.
Speaker 1 (24:35):
Bath bombs.
Yeah, let's go.
I can never see you take a bath, let alone use a bath bomb.
Speaker 2 (24:41):
You haven't seen me with a garlic bath bomb.
Speaker 1 (24:52):
Get me in like a breadstick.
Oh man, you gotta shout themout on social.
See what comes in your mailbox.
That's true, papa john's is thebest.
Okay, let's move on to thingtwo.
Instagram may be exploring aseparate reels app.
A standalone reels app would bea more direct replica of tiktok
.
Opening to a full screenscrolling display of short form
videos and, with reels recentlybeing extended to three minutes,
there could be a variety ofcontent enough to potentially
justify a separate reels app,and those longer reels are a key
(25:12):
consideration to this newapproach.
So there's been a leak at Metasaying that they're talking
about doing a separate reels app, which I think is really
interesting because we know that, like TikTok has been maybe
getting banned for a long time.
There's been lots of talks andI'm seeing Zuck getting pretty
cozy to the new president inWashington.
(25:33):
So I just wonder if, like, he'slobbying for that to actually
happen.
And it's been always like thewar of the short form media.
It's like Instagram versusTikTok.
So if this actually ends upbeing true, they move Reels into
its own separate app.
I feel like it's better suitedto compete with TikTok as a
standalone app and then, if youknow, tiktok ends up getting
(25:54):
banned through lobbying orthrough whatever reasons.
Maybe it's national securitythat would be the final nail in
the coffin to actually likeremove TikTok from the like
social landscape and likefinally to meta.
Speaker 2 (26:08):
So why do you think that?
Why do you think that it betterpositions it to compete with
TikTok?
Don't you think they're alreadylike pretty head to head and
like share a lot of similarfeatures?
Speaker 1 (26:18):
Totally, but like a lot of people who are going to
TikTok, they're just there forthe video content, like I know
they have a separate, butthey're also not just getting
video content, like there'scarousels and stuff on there too
.
For sure, but I feel likethey're it.
It still feels like when you'regoing into Instagram.
It still feels like you'regoing to Instagram for a grid or
(26:38):
a feed or whatever, and this isjust a little different.
It's like a full screen video.
It's like a full screenexperience.
I do think those like littletweaks are going to make a
difference.
Speaker 2 (26:48):
Yeah, I don't know.
I guess I my initial reactionwas that I hate this.
Speaker 1 (26:54):
I hate the idea of a separate app.
Speaker 2 (26:56):
I think it's so dumb.
I remember IGTV.
Speaker 1 (27:00):
Oh yeah.
Speaker 2 (27:00):
And how that just kind of fizzled and did nothing
and no one really cared.
You know, yeah, it fell flatand I know that was like it was
a new.
It was a separate app from thefrom launch and it was a new
product, like Instagram hadn'treally done video before, so
it's different in that sense.
I also understand threads beingits own app, because it's a
completely different medium.
(27:22):
It's text, it's meant tocompete directly with Twitter
and blue sky, um, and it's adifferent type of user, right
like someone who's posting a lotof copy as opposed to visual
creative.
But even that's starting toembrace some of the visual
elements of instagram, likevideo and photo anyway, so it
just feels like another app forthe sake of having another app.
(27:45):
I feel like they could easilyjust change, make some small
tweaks to the in-app experienceon instagram, like, for example
um, just have it so that whenyou open instagram it just goes
immediately to the real reelsview instead of the feed view,
and then have people give peoplethe option to just toggle back
to the feed view if they want.
(28:06):
It could be one of the buttonsat the bottom, rather than
having to have its own completeinfrastructure and UX.
That's my reaction.
Speaker 1 (28:16):
Yeah, I don't know if I love or hate it.
I do feel like it's interesting, I feel like it's competitive,
I feel like they're making movesto really like do a final kick,
but and it's who knows if it'llbe successful.
Like you said, igtv was aseparate app.
It didn't.
It didn't do well and theyeventually shut it down.
(28:36):
So I don't know, and I guess mybig question too is like okay,
if if reels goes into a separateapp, what does?
How do do reels even stillexist in the normal Instagram
app?
Because if so, then it'scompletely redundant.
But if not, then that thatwould be a completely different
experience, which I woulddownload and watch reels on a
(28:58):
separate app.
Speaker 2 (28:59):
Yeah, I mean threads shows up in your when you're
scrolling in Instagram, but thenit takes you.
Speaker 1 (29:03):
if you tap it, it takes you out of Instagram into
the threads which is annoying itis annoying why can't I just
have a threads tab?
Speaker 2 (29:12):
why can't I just keep having a reels tab and just
keep me in the app until I clickan external?
Speaker 1 (29:18):
link you know to go into the.
Speaker 2 (29:20):
I do feel like it is strategic, but I don't think
it's strategic with the user inmind.
I think it's strategic with thegovernment in mind.
I think it's strategic with thegovernment in mind, for sure.
Give the president a reason toban TikTok and know that people
have another option even if it'snot the right option or the
best option.
Speaker 1 (29:37):
Right, it could even be just like a temporary means
to an end.
Speaker 2 (29:40):
Yeah, I think you mentioned this, but it could
just be like they're literallyjust doing it as another nail in
the coffin of TikTok in the US.
Yeah, not for people thatactually care about Instagram or
use it on the regular.
Speaker 1 (29:53):
Yeah, and they are also working.
They've like talked about theiredits app, which is like a
competitor to CapCut.
So I wonder if, like it'll rollout a similar time or maybe
there'll be like the reels tabin the edits tab, you know, or
in the edits app.
Maybe they'll like incentivizepeople using that app in order
to like like I would love to see, ok, say you see a reel you
(30:16):
love, you want to kind of createa similar version, create an
instant template out of thatlike inspiration video right in
the app and then edit it rightthere.
Like that could be interesting.
So maybe that's a way to likeincentivize people and creators,
especially which is like whothey're always after.
It's always like Instagram isall about creators.
So, like, go the creators, gothere, learn how to make the
(30:39):
apps and the videos that theylike to watch and then also have
like a for you version in thatapp to get more inspo to draw
from in order to create morecontent, you know.
Speaker 2 (30:49):
Yeah, that makes sense.
I was thinking because in thearticle there was a quote that
said people are sharing thefeeds less, but to stories more
and in messages even more still.
And I was thinking more aboutthat because we've talked a lot
about how all the action is inthe chat.
You know, like people aresending stuff to each other
(31:12):
rather than commenting in thecomment section, and I think
there's got to be ways that thatcould be tapped into even more.
So this is just a random idea Ihad, like five minutes before
the episode.
But what would you think if youcould actually have like
different algorithms that youpick from?
(31:33):
So maybe, like right now, ouralgorithm is based on our own
preferences or viewing behaviors.
I know right now, on metaspecifically, it's very AI
driven compared to before, itbeing more about accounts that
you intentionally engage with.
So you still have that onewhere it's based on your own
individual browsing or likescrolling behavior.
But what if you could opt tohave like a crowdsourced
(31:55):
algorithm with your friends?
So it's like you have it's youand two of your best friends.
Now you have your best friendsalgorithm, where it's like a
contra.
It's a combination of yourviewing preferences but also the
type of content that you sendto each other in the chat, so
you're starting to get morecontent.
If you toggle into thatalgorithm while you're scrolling
(32:16):
, that you're more likely tocollectively vibe with well, I
think they're already kind ofdoing that with, like the reels,
your friends, like but what ifyou had control over what kind
of algorithm you're in at anygiven time?
so if it's like I just want tosee the stuff I want to see, I'm
kind of doom scrolling Fridaynight at home, that is what it
is.
But if it's like the chat'skind of popping off right now
(32:39):
we're laughing at some memes andsome funny videos I want to be
in that algorithm and like seemore stuff that I want to share
with my friends.
Speaker 1 (32:46):
Interesting, I feel like that could be interesting.
Speaker 2 (32:48):
And then it also tell it starts to tell creators and
brands more about the type ofcontent that people are engaging
with with their friends as well.
Speaker 1 (32:56):
That's cool.
Yeah, that could be interesting, like, but I feel like my
algorithm is so inspired by yourcontent because I feel like you
send me stuff and then I'llengage with it and I'll start to
see similar stuff or so, likesports and stuff, and then I I
feel like I'm getting so much.
Speaker 2 (33:14):
Yeah, you don't have any agency over that.
So, it's like if we, if we, weresending each other a bunch of
stuff, one on a Thursday.
Now we're just at the mercy ofeach other's algorithms for the
next few days, until we, kind oflike, correct our algorithms.
But what if we could justdecide which one we're in, so
that if it's like we're engagingtogether, we're in the one
that's going to serve us thetype of content that's more
(33:36):
influenced by our collectivealgorithm?
Um, or then I, as soon as thethe chat kind of dies down, I
can just go back to my stuffyeah, go back to your stuff
totally, that could beinteresting.
And then you could also have analgorithm that's more for like
work, like all the social mediamanagers.
Yeah, mike's algorithm yeah,it's like maybe you see less
brand content and then maybewhen you're in work mode and
(33:57):
you're looking for inspo for thenext reel you're going to
create for your client, you'regetting more of.
You can have an algorithm whereyou're getting more of that
kind of content but it's notmessing with your own personal
algorithm for later that eveningyeah, at what point is there
too much algorithm?
maybe there's a max of three,maybe you can only have like
three unique algorithms thisreminds me.
Speaker 1 (34:19):
There's this really interesting app.
It's not on like it's not asocial app well, it kind of is,
but it's calleditude and I justsigned up to be on the wait list
and it's a really.
It's like, basically every day,you make a list of things
you're grateful for.
It can be like simple, it canbe like big, and then you share
(34:39):
it and your friends do the sameand you can see their list and
you can add photos to your listand you do it like every day,
and so every day you're seeing,like what your friends are
grateful for and what you'regrateful for.
I think that's so sweet.
I like that, yeah, so I'm on thewait list, hopefully I get in,
but it sounds like such a coolapp.
Speaker 2 (35:00):
I feel like that could go either way, like it
could be really cool if it'sactually if the majority of
users are actually leaning intogratitude.
But it could be really cool ifit's actually if the majority of
users are actually leaning intogratitude.
But it could also become likereally performative how like
instagram is at times, you know,like I'm so grateful for my
personal jet or like so gratefulthat I'm in dubai with my
friends this weekend.
We're just like getting bottleservice, you know I don't think
(35:22):
that's the vibe good, that'sgreat, but it could.
it could easily be with massadoption Interesting.
Sorry, I didn't mean to killthe vibe on that one.
So pessimistic.
Speaker 1 (35:32):
Yeah, I was like really excited about this
because I'm like wow, finally apositive space.
You're like yeah, well, what ifthey're?
Yeah, it's all good.
Speaker 2 (35:42):
Maybe Social channels are yeah totally, I could just
treat it.
People could, not youpersonally.
Speaker 1 (35:56):
Well, let's move on to thing three Now that I killed
that one in his tracks.
Speaker 2 (36:00):
Let's go to thing three, timothy Chalamet, who
we've already talked about quitea bit today but deserves more.
He hosted a poker night withCartier.
So Cartier offered him anevening to celebrate his Oscar
nomination and instead of atypical ambassador dinner, like
lots of people would do, heopted for something a little bit
different a poker night.
(36:20):
Timothy hosts a poker nightwith legendary guests, including
Tobey Maguire, Kevin Hart, theoVaughn, kid Cudi and, of course
, kylie Jenner.
Speaker 1 (36:28):
Kylie Jenner was there Apparently.
She's good at playing poker.
Speaker 2 (36:31):
I saw that I was reading the article and it
sounds like she was making somebig bets.
I mean, who wouldn't if you hada billion dollars?
Speaker 1 (36:38):
yeah, well, I think this is so fun, like we we've
been talking about this trendalready in this episode about
play, and like this totallyleads into that um, and we know
that like play is going to be abig trend that digital audiences
want more of.
So I feel like we're going tosee more of like bingo nights
and poker nights and all thatlike hobby kind of nights, and
(37:01):
brands will get in on the actionand facilitate those things
which I'd love to see.
We're actually going to dosomething similar to this this
week with our team, we're goingto have a bingo play hour, which
I'm really excited about.
We're like evolving our happyhour to be more about play yeah,
because no one even wants todrink alcohol anymore.
Exactly the other thing that Ithink is cool here is a
(37:22):
nostalgia element, because it'sobviously like a nod to like
Molly's game.
Toby McGuire was in attendanceand Molly game.
Molly's game is like famouslyabout like his high stakes poker
nights that he would host withlike a bunch of like a-list
celebrities, so I love that theylike leaned into that.
I don't know if, like Timothyis like great friends with Tobey
Maguire and decided to invitehim, but I feel like it's a
(37:44):
Cartier move, like they probablyhelped facilitate the guest
list and I think it's just likea mixture of all these great
things yeah, I saw Kevin Hartwas there and he was cleaning up
and then I'm pretty sure heleft early to go to a dinner, so
it was like he was kind ofkilling it on the table and then
just like didn't care enough tostay in and finish what he
started.
(38:04):
He just like went to somethingelse yeah, yeah, I feel like
wasn't he with like Rich Paul orsomething?
Which is like Adele's likehusband, yeah, yeah, I think
it's so fun to see that.
Speaker 2 (38:14):
I feel like we're gonna see more of that yeah, the
other thing I liked about it,from what I was reading, is just
that it was like pretty chill,like it wasn't like everyone was
there to flex it's just eventhough I'm sure it wasn't just
all Timothy's guest list, likeyou said, cartier probably had a
big part in figuring out who'sgonna be there, because it's
their event.
Um, it just seemed like it wascasual and like enjoyable and
(38:38):
wasn't as like performative asmuch as it was just like an
actual cool, like brandexperience if you could host
like a play night with like abrand, who's gonna pay for it
all, what would you do like you?
Speaker 1 (39:04):
could I have an idea for you?
Tell me you could do like aNintendo night and play video
games and have like pizza orwhatever, but like elevated, you
know, not like in your basement, like a, a cool, like setup.
Speaker 2 (39:15):
Yeah, the only thing I don't like about that although
it's fun is just thateveryone's like staring at the
screens the whole time.
The nice thing about poker isyou're around a table and like
engaging with each other.
So I would.
I don't know if I would opt forpoker, but I think I would try
to figure out something whereyou're kind of like directly
engaging with each other.
Speaker 1 (39:33):
Monopoly.
Speaker 2 (39:34):
I did think of that.
Speaker 1 (39:36):
We played Monopoly this weekend and you were so
savage even with oursix-year-old daughter.
Speaker 2 (39:41):
Well, I'm trying to teach her to play to win.
Speaker 1 (39:44):
I know, but it was like I know it was killing you
because me and her, like we saw,you did a savage move.
You had the option to eitheradd a property to the section or
take a property, and you took aproperty because you're here to
win and it was a really goodlearning lesson for our daughter
, because I'd be like this isthe way your father plays this
(40:05):
game.
Just make a note of that.
Speaker 2 (40:08):
And then her and I became like besties and like
trying to like beat you seewe're gonna have to work this
out, because I don't think weshould be projecting a move in a
game as savage like it's acompetition, like you're trying
to but it's also fun for the win.
Speaker 1 (40:25):
Yeah, you can have if it's winning is fun you can
have fun, but then it's only funfor one person no, because then
later in the game you got meback I know, but it's only fun
for the winner if you're alwayslike, this is fun if you win,
you know.
Speaker 2 (40:39):
No, like the process is enjoyable as well.
Speaker 1 (40:41):
Even if you lose.
Yeah, did you have fun, I did.
Sweet.
Speaker 2 (40:44):
I was wishing that she wanted to play again.
Speaker 1 (40:47):
I know.
Speaker 2 (40:48):
Yeah.
Speaker 1 (40:48):
I think she had fun the way we played it.
Speaker 2 (40:50):
For sure it wasn't that deep.
Speaker 1 (40:52):
So you could do Monopoly night.
Speaker 2 (40:54):
Yeah, let's do it Also.
The card version of Monopolywithout the board.
Because the board.
Well, I don't know, Maybe thecard game has a max players, but
the board does.
So I don't know.
It would be fun to do somethinglike that and that plays into
nostalgia too, where peopledon't play Monopoly that much
anymore.
Speaker 1 (41:13):
Monopoly Go is the move.
Speaker 2 (41:15):
Yeah.
Speaker 1 (41:15):
Yeah.
Speaker 2 (41:16):
Like people don't play Monopoly that much anymore.
Monopoly Go is the move, yeahyeah, or Monopoly Deal, I think.
Speaker 1 (41:19):
Yeah, Monopoly Deal.
Yeah, I love seeing this kindof thing.
I want to see more brands domore stuff like this.
Speaker 2 (41:26):
It'd be cool as a brand to come up with a new
board game, wow, that connectsto your brand.
Speaker 1 (41:32):
Yeah, I can imagine coming up with a board game.
Speaker 2 (41:37):
that'd be so hard I think maybe the first step would
be to do a collab with theboard game.
Like, growing up we hadmonopoly, but it was like the
indie 500 edition, right.
So instead of it being like arandom, like collection of um,
like destinations and amusementson the board, it was like
(41:58):
Indianapolis, specific places,and it had a certain theme.
So you could always like startwith something like that, where
you do a collab with a, a gameand you have like brand themes
in it, right.
And then if that vibes withyour audience and you can
actually look at like producingyour own game.
Speaker 1 (42:14):
Right, yeah, I saw that monopoly has a version of
that with like bluey.
Speaker 2 (42:19):
Yeah, I saw lego's just coming out with bluey lego.
Now too cute he's making moves.
Oh yeah, I know, I feel likethey're like we don't want to
make any more episodes, so we'rejust going to do brand deals
now it makes sense.
Speaker 1 (42:30):
I really I read an in-depth article with the
creator of bluey and like histension of like doing more Bluey
episodes because it's gettingso popular, but also like
protecting Bluey, I just thoughtit was so sweet, like he's such
an artist.
Speaker 2 (42:46):
Yeah.
Speaker 1 (42:46):
Which is it's always hard for an artist to be
successful.
Speaker 2 (42:49):
And his kids are getting, are older.
Now, right, because he hadalways kind of made the episodes
around actual, like experienceshe had with his kids yeah, yeah
, and he never wants to replacethe voices of the characters.
That's so sweet, I know there'snothing weirder than like
watching a show that you like,know intimately, and then the
voices are different totally.
Speaker 1 (43:10):
But most shows like don't grow up like the character
, especially animated shows.
Speaker 2 (43:13):
Like elmo's been three years old for like 50
years yeah, but there's, there'sremakes of a lot of popular
things like Lion King or likeright stuff like that.
Speaker 1 (43:23):
Harry.
Speaker 2 (43:23):
Potter, they're doing a new tv series about Harry
Potter.
Speaker 1 (43:27):
We still have to watch a new cast, second Harry
Potter movie yeah one day?
Yeah, have you read it?
Speaker 2 (43:35):
I did.
I read the second book.
Perfect, I think I I need abreak from, like my my headier
books that I've been reading, soI might read the third one
pretty soon.
Sweet well anything else abouttimothy chalamet before we go?
Speaker 1 (43:49):
I love to see him win , want to see him be great, and
wishing him and Kylie all thebest.
Wishing them all the best.
That's all I got to say aboutthem.
Speaker 2 (44:00):
Okay, well, thanks for watching.
Subscribe on YouTube, check usout on Instagram and TikTok and,
if you're still listening, onApple or Spotify.
Thank you for riding with us onaudio, but we want to hear from
you, so jump on social, send usa DM, drop us a comment, let us
know what you're thinking, whatyou're liking, what you don't
like, and other than that, we'llsee you next week.
Speaker 1 (44:20):
See you next week.
Bye.
Speaker 2 (44:22):
Sound the alarm.
Speaker 1 (44:28):
Love it.
It's crazy that that gong issuch a big part of the show.
I know it was just like arandom idea.
Speaker 2 (44:36):
A moment of inspiration?
Yeah Well, I'm going to go dipmyself in garlic.
See you later.
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