January 3, 2025 • 51 mins
Have you ever been curious about what happens behind the scenes with podcasters, influencers and creators? If so, this is the episode for you.
In this Special Edition, meet Dave Campbell, a podcaster from Canada with EIGHT podcasts, who kindly gave me the opportunity to sit in as a co-host on one of his shows, The How To Podcast Series. As two guys who have gotten older, and thankfully continue to do so, we share our thoughts on life, podcasting and other things.
Sit back, relax and hit that play button.
Remember to LIKE, COMMENT, SHARE, SUBSCRIBE.
Have a question or comment? Leave a Message:
https://www.speakpipe.com/GuideforGettingOlder
You or your idea might be on the next episode!
Join us on Bluesky, the new social media home for Tales From South Florida and Bill Monty's Guide for Getting Older: https://bsky.app/profile/podcasterbill.bsky.social
Email us at Billmonty04@gmail.com.
Visit our website: Home (monty73162.wixsite.com)
You can also listen to us and find other resources for Baby Boomers at BabyBoomer.org: Ultimate Boomer Community, News, Podcasts & More!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Bill Monty's Guide for Gettin' Older.
Speaker 2 (00:08):
Hello and welcome to a special episode of Bill
Monty's Guide for Gettin' Older.
I am Bill Monty.
This episode a littlebackground here.
Several months ago I came acrossa meetup group, a how-to-pod
podcast meetup group run by aman named Dave Campbell out of
(00:28):
Ontario, canada.
One of the best things tohappen to me in 2024,.
Dave does eight podcasts.
I think seven are actuallyactive right now.
I get numb, I get heartpalpitations at the thought of
doing eight.
I do two this one entails fromSouth Florida, and it can
sometimes be overwhelming.
So the thought of doing eightor seven I just can't imagine.
(00:56):
And not only that, but he alsoworks and he has a life and he
has a house and a wife and youknow just what we all do.
Dave's one of the nicest peopleI ever met.
You know.
At the end of every podcast, asyou listen, you hear me say the
words be kind.
Dave is the epitome of beingkind because what he has done
(01:17):
with his group is to find a wayto support podcasters and to
support people, and he doesn'teven charge for it.
If you are a podcaster, youneed to listen all the way to
the end of this episode becausehe will give you the information
on how to join the meetup groupor how to contact him directly
for one-on-one, and if you are apodcaster, you know there's no
(01:40):
one else offering this free ofcharge.
He has podcasts for dads to giveadvice.
He has podcasts to help peopleedit their shows, their podcasts
.
He has a podcast aboutrecycling that they do up in
canada.
He's got a podcast for everyone, not just podcasts about
podcasting.
(02:01):
So, look, I don't want to boreyou here without further ado.
This was Bill Monte joiningDave Campbell on his show, the
how to Podcast series, and we'retalking podcasting and life
purpose and just what it takesto get by in the world sometimes
(02:22):
.
As always, thank you forlistening.
This is our last episode of2024.
I thought it was a good one tosay goodbye to one year and
hello to the next year withWe'll see you again in 2025.
And now my friend, daveCampbell.
Speaker 1 (02:42):
Hey everyone, welcome back to the how to Podcast
series.
I'm excited to have someone onmy screen because I see this
person often on my screen.
Part of our amazing meetupcommunity over on meetupcom.
We get together on a regularbasis and Bill shows up and
brings great wisdom, greatknowledge and a great speaking
voice, which makes me happy.
And Bill Monti's on the podcastas my guest co-host.
(03:05):
He's got multiple shows.
He's going to talk about thathere on the show and we're going
to just talk about podcasting.
And if you live in SouthFlorida, bill's your next best
friend.
So everyone reach out to Billif you live there, because he'd
like to meet you.
Bill Monty on the how toPodcast series Welcome, bill.
Speaker 2 (03:20):
Thank you, dave.
Thank you, it's great to behere and, yes, if you're in
South Florida, I'd love for youto reach out to me.
Billmonte04 at gmailcom orTalesFromSouthFloridacom is the
best place to go Get moreinformation on me and the show.
Speaker 1 (03:34):
There you go, and if you want to visit South Florida,
you want to move to SouthFlorida you know somebody in
South Florida then they need tohear about Bill's podcast for
sure, Right, Bill?
Speaker 2 (03:44):
you know somebody in South Florida, then they need to
hear Bill's podcast for sure.
Right, bill?
Absolutely South Florida.
You know Florida sometimes getsa bad rap nationally and
everything else, going back tothe hanging chads of the
election of 2000 and Florida man, you know everywhere you go, is
Florida man did this or there'sa Florida man who did this.
It's certainly not a wonderfulspotlight on our state, but the
(04:05):
fact is that Florida, and SouthFlorida in particular, it's more
than Disney World.
It's more than amusement parks.
There's a lot of culture,there's a lot of history, there
are a lot of wonderful people,there are a lot of big names and
stars that have come from SouthFlorida and that do things in
South Florida.
You know the singer Pitbull isMr 305.
(04:27):
And that's what my podcast aboutSouth Florida, the idea for it,
came from, was let me kind ofgo out and talk about what a
great place this is and what itwas like to grow up here,
because my family moved here in1965.
We came from Texas.
I was a wee lad, so I grew upin a really great time and it
(04:50):
was a time when South Floridawas very seasonal, so literally
after Easter, so somewherearound April or beginning of May
, all of the tourists, all thesnowbirds, as we call them,
would go back up north and forthat period until right, like
early October, mid-october, itwas almost a ghost town.
Hard to think of that now whenyou think of how big Miami,
(05:14):
miami Beach, fort Lauderdale,all the growth here but it would
literally, things would justempty out.
Stores and businesses wouldclose for that time because
there weren't enough people tokeep it going.
Wow, so it was a great place togrow up.
You know sunshine and beaches,elvis showing up every now and
(05:35):
then to shoot a movie.
I mean, who could ask foranything more?
Speaker 1 (05:38):
There you go, yeah, and I guess a lot of Canadians
come down and spend time thereand they're part of that vacuum
that they go back north again.
So what do you love most aboutFlorida, like, what is it that
keeps you there?
Speaker 2 (05:53):
Wow, you know, I guess it's home.
I think that's what it is, morethan anything else I have.
Certainly I've left a coupletimes.
When I was a younger person, Igot married early and we moved
to North Carolina.
There was a time right afterhigh school when I went out to
LA for a little while, but Ialways came back here.
(06:14):
I think the reason is I'm justcomfortable.
You know I do things like Iwish we had colder weather.
Sometimes I wish it was moreseasonal, I wish the leaves
changed color, but for the mostpart it's really a comfortable
place and the people are niceand there's a lot of different
cultures.
You can go from one city to thenext, or one area or one town
(06:37):
to the next, and maybe itbecomes mostly Hispanic and you
have all these wonderfulHispanic restaurants, this
wonderful Hispanic culturethat's there to greet you, and
their celebrations and the waythat they do things.
Then you have a Caribbeaninfluence down here, so you're
exposed to all of this andwithout feeling overwhelmed, and
(06:59):
that really is what I think isjust a driving force of being
down here.
Now I will say it has, in thelast few years, become extremely
expensive to live, and I guessthat might be true of a lot of
the nation right now, but ifyou're planning to move to South
Florida, one thing I will sayis check your bank account
because it's very expensivebecause of the hurricanes.
(07:22):
The property insurance,homeowners insurance is very
high.
So if you're going to own ahouse, you need to know that.
You know we have it's, just Idon't know.
It's Florida, south Florida,and I think the same for like
for many people.
It's where I grew up, so youknow it is it's home.
That's why I stay, that's why Ikept coming back, that's why I
stay.
That's good.
Speaker 1 (07:43):
I'm glad you have a podcast.
That's a local podcast.
We brought this up in themeetups, that there's basically
two types of podcasts that areunderserved audiences, that are
underserved in podcasting.
What's interesting about you,bill, is you actually are
hitting both of them and doingit very well.
By the way, it's a localpodcast because people wanting
(08:06):
to come to South Florida, maybemove to South Florida, they're
looking for a real estate agentor they want to know more about
the area, all that kind of stuff.
They will look for a podcastabout South Florida.
That's where I want to move to,so that's where I'm going to do
my research and you will showup.
That's amazing.
I just did a Google searchbefore we jumped on and you were
(08:27):
like on the top of the list,which is amazing.
So there's something about youand your podcast that's catching
attention.
The other underserved audienceis people like over 50 in their
60s, 50s, 60s, 70s that agegroup very underserved in
podcasts.
There's not a lot of contentthat brings people to podcasting
because there's there's a bigvacuum.
(08:48):
There's a big.
You talk about people leavingSouth Florida and that like
places closing down.
That's happening at podcasting,where people are coming to
podcasting in their late fiftiesand all that, and they're
looking at the content going.
Well, I don't see myself here,so I'm not going to be a podcast
listener.
And the potential podcastlisteners looking for a podcast
(09:10):
for anything over 50 in content,age-wise, they're the ones that
have disposable income, they'rethe ones that have more time,
they're the ones that are maybemaking big life changes.
They're looking for contentthat suits where they are in
life.
And that's your other podcast.
So, of the two areasunderserved in podcasting, you
(09:32):
are hitting both, which I findamazing, and you're a great
example.
When I talk to people andthey're like Dave, I want to
start a podcast, I don't knowwhat to talk about.
I'm like go check out BillMoney, because he's doing
exactly what you need to do, nomatter where you live in this
world or if you want to serve ageneration underserved in
(09:54):
podcasting.
You are the textbook examplethat I used for people to go
check out what you're doing.
So congratulations for hittingboth of these underserved areas
in podcasting.
It's amazing.
Speaker 2 (10:06):
Yeah, thanks.
Well, that shows what you cando when you have no idea what
you're doing.
So I have to say at the timewhen I started, so as a little
bit of context, I do have a bitof a radio background.
It's not a heavy radiobackground, but back in the late
90s, me and my co-host, jeffWolf Jeff Allen Wolf, I was a
(10:30):
brief over the span of aboutthree years we were on radio in
South Florida doing talk radiowhich was dying out at the time.
As I say to him all the timeboy do we have perfect timing
right?
We just came on right.
We're coming on board rightwhen the ship was letting
everyone all on land.
So I have that and I have atheater background entertainment
.
So I was an actor for years,performing mostly stage but a
(10:51):
lot of film work, a lot ofvoiceovers and things like that,
and hadn't done it for quite awhile.
And I was working in a placethat provides services to
seniors in the South Floridaarea and I was a little
frustrated with the calls wewould get that the people didn't
seem to know where to go to orwhere to turn to get help.
(11:14):
By the time they reached out tous, some of them were in panic
mode, so caregivers caring foran elderly parent or spouse, and
they thought they had a handleon it.
And then you know, when you'redealing with things like maybe
dementia, it can go south sofast for you and all the
planning that you thought youdid and you said you know well,
I'll pick up the phone and callsomeone for help.
(11:34):
When you do, you're told well,yes, we can help you, but
there's a wait list and thatwait list is maybe a year long.
You need help tomorrow, youneed help yesterday.
Maybe a year long, you needhelp tomorrow, you need help
yesterday.
So I would kind of mentionabout this.
At lunch one day and some of theyounger co-workers of mine
millennials, one kind ofjokingly said hey, with your
(11:56):
background, you should do apodcast.
Now, I kind of knew whatpodcasts were, but I didn't
really and I laughed and I said,well, what on earth would I do
a podcast about?
And he goes, everything thatyou moan about here at lunch and
I said, well, do people my agelisten to podcasts?
And he goes no, but maybesomeone will.
So I started doing research, Iread books, I went on YouTube
(12:20):
and I started saying you knowwhat, maybe this is actually
something I could do, maybe Icould help somebody I didn't do
it for, you know.
Of course, the first thought iswell, this will become some kind
of side hustle.
It'll bring in some kind ofmoney, you know I'll get.
Obviously, my friends andfamily will support me and
they'll put it on their Facebookand they'll tell all their
friends and family.
(12:40):
And it might take three or fourepisodes, but I should hit a
million views or listensomewhere around three or four
episodes, right, obviously, yeah, it doesn't work quite that way
.
So lesson number one foreveryone if you're starting a
podcast, best of luck to you,but be aware of the realities of
podcasting, especially if youdon't go into it really with a
solid plan and solidly knowingwhat's going on.
(13:02):
So my on top of that was I'mgoing to be creating a podcast
for an age that doesn't listento podcasts.
So what do I do then?
How do I do this?
And I just started tinkeringwith it at that point, and the
initial response was actuallypretty good.
It was pretty strong and itjust helped me to keep building
(13:23):
and building.
I started getting peoplereaching out to me and saying
hey, I heard this episode thatyou did and I will say, the
first year or so that I wasdoing it maybe eight, seven or
eight months it really was kindof a how to anymore, but still
(13:45):
watch all those you know.
Here's how you stream.
If you don't know how to dothat, here's how you apply for
Medicare.
I literally took two or threeepisodes and talked them about
how I applied for socialsecurity and all the things you
need to be aware of, and here'sthe documents that you need and
here's how long it's going totake and here's what they're
going to tell you.
So it really was kind of a howto get older and through that I
started realizing that I couldalso just talk about my
(14:09):
experiences of getting older andthat that might be more
valuable.
So the first season was kind ofa how to get older.
The second season is that I'mfocusing on this kind of life
lessons of becoming older, ofbeing older but not being old.
That's the big thing I alwayssay.
This podcast is for youngpeople who have lived a very
long time and that is not aboutbeing old, it's about getting
(14:32):
older.
Life as you age can teach yousome really wonderful things and
there's a lot of advantages tobeing older.
Obviously there's somedisadvantages.
You know I'll speak for myself.
You know the mind doesn't workas quick as it used to, the body
doesn't react as quickly.
You know things like that.
But your attitude and yourknowledge of the way the world
(14:55):
works and how things work, whenyou start lowering your
expectations as you age, theworld is not so frightening and
not so frustrating.
There's no reason to believethat it's going to be one way
when you know, for 60, some oddyears, it has never been that
way.
So stop thinking it will be andlive in the world that you live
in.
And that's like one of thethings that I've learned and
(15:17):
that's one of the things that Ilike talking about on the show
is be aware of where you are, beaware of what's around you and
who's around you, and bethankful for that Time, to stop
planning for one day.
One day I'll do this, one dayI'll do that.
One day is today, at a certainpoint, and you need to
understand that.
So it's been an interestingjourney so far and I've met some
(15:41):
wonderful people, like in themeetup group, and I've had some
great experiences and I can saythis really hasn't been a
negative aspect of it.
So Bill Monty's Guide forGetting Older is the name of
that podcast and availablewherever podcasts can be found.
I hope people listen, that theyenjoy it, that they reach out
(16:03):
and they share their experiencesBecause you know, like you were
saying, this is kind of anunderserved audience here and I
would say that if you're acaregiver and you need to hear a
friendly voice or some goodadvice or solid advice, then you
know, give a listen Because Ican steer you in the right
direction if you don't knowquite right now what to do or
(16:24):
where to go to.
Speaker 1 (16:25):
So when you look at your analytics and your stats
and all that stuff for your show, are you hitting your target
market?
Are you seeing that age grouplistening to the show?
Speaker 2 (16:35):
Yes.
Speaker 1 (16:36):
Any surprises at all when you look at your stats.
Speaker 2 (16:38):
The only surprise was when I see things like the
people are listening in Londonor the Philippines or Spain or
there's even one I can't evenpronounce it Herzegovina,
something, something, and I'mlike, really I have listeners
there.
So if you're listening, I'msorry I can't pronounce the name
of the country you're listeningfrom, but thank you so much for
listening.
I do appreciate it.
So I think that was the biggestsurprise.
(17:01):
Is that, oddly enough, where Ithought there would be the
groundswell from my local, that,oddly enough, where I thought
there would be the groundswellfrom my local community is, you
know, one of my most vocalsupporters actually lives in New
York and, you know, oftenwrites to me to tell me how much
he appreciates and he'llcomment on this.
Is I enjoyed this episode?
(17:24):
It really, you know, I reallyrelated to that.
I think that's the part of itthat amazes me Absolutely.
The demographic for the show isprobably 50 and up.
Speaker 1 (17:29):
Right.
Speaker 2 (17:30):
But I could say that if you are certainly in your 30s
or 40s, you could be listeningand find something Because,
again, it might not be for youbut there might be a relative or
someone that you know or aneighbor that this would be good
information for.
And I try to keep the episodesshort.
One of the things I found earlyon was brevity is your friend.
But those were my.
My first episodes were probablyabout 25 minutes to 30 minutes
(17:51):
long.
For the first, I would sayseven or eight episodes, and
part of that problem was in andagain going back to believing
that it would be family andfriends and friends from long
ago on Facebook who would be thesupporters.
They might want to know alsowhat I'm up to.
So there was this mix of here's,this advice for getting older.
Then suddenly the second halfof it would be and here's what
(18:12):
Bill's doing.
Here's the music I'm listeningto.
Or here's a great book I read.
And when I would look at theanalytics and see where people
dropped off, they dropped offwhen I started talking about it.
Here's what Bill read andhere's the music I've been
listening to.
So quickly dropped all that.
So the average episode is about15 minutes now for this, for
this podcast and for the SouthFlorida one too.
Speaker 1 (18:32):
Interesting For my dad's space podcast.
I was looking at my stats and Ihad a listener in Japan.
I'm like, who would?
Who would be?
Who would find my show, firstof all when they're in Japan?
And I'm like, and then I foundout that this person is serving
in a military base in Japan.
They're from the US and I'mlike, okay, well, that makes
sense.
So they're listening to alittle bit of home while they're
(18:56):
away from their family andthey're missing their children
and they're wanting to connectwith stuff about dads.
I'm like I didn't even put twoand two together in that that
someone's serving overseas andthis is their connection with
home.
I'm like, well, okay, well, nowmy world is bigger.
Just realizing that it could besomebody that's just away from
home and just looking forsomething that feels like home
(19:18):
when they're so far from theirfamily, yeah, absolutely.
Speaker 2 (19:22):
I often think that and I also think that when we
talk about aging, it's universal.
So when I look at so, we talkabout being a father or father
things.
That's universal if you are aparent and parenting doesn't go
away just because your childturns 18.
So it's actually something.
You know.
My daughter's 32 now I stillfeel towards her as I did when
(19:42):
she was five is if there'ssomething I can teach her, if
there's still things I can do,even though she's more annoyed
by it now.
But you know absolutely.
You know the love and thecaring that you have doesn't
stop.
So you know you want to hearthat from someone else.
And the universality of aging isthere for everyone.
So it doesn't matter if you'rein South Florida or the
(20:03):
Philippines or New York orwherever it might be.
We're all going throughexperiencing.
We have the same culturalmemories and we have the same
fears.
We have the same triumphs andwe have the same low moments.
Sometimes it's nice to hearthat someone else talking about
it and go oh, it's not just me,wow, okay, that's cool, I'm good
(20:25):
with that.
Speaker 1 (20:26):
Yeah, it doesn't matter if you're 18 or 75,
you're one day older than youwere yesterday, so technically
everyone is your audience, butyou're focused on more of that
older generation, which I love,yeah.
Speaker 2 (20:38):
And then there was a you know about.
Halfway through doing that, Ithought to myself, well, this is
fun.
I did think to myself.
To me it was feeling I neededsomething else.
I wanted to podcast aboutsomething else that was more
personal for me.
And I kept going throughFacebook and seeing I grew up in
(20:59):
Fort Lauderdale, I grew up inFlorida, I grew up in and I
thought, well, what if I didthat?
But instead of posting picturesand putting a post up with a
memory saying does anyoneremember this restaurant or this
place, or something like that,what if I did a podcast?
And each podcast would focus onone of those things that I'm
seeing people talk about, andthen I'll put my own personal
(21:21):
spin.
So when I went to this place,here's what's my experience and
here's the history of it, yada,yada, yada.
And so that became Tales fromSouth Florida, which launched in
January of 2024.
And that's been.
Now you talk about a reach.
So apparently people who livein South Florida have branched
out to all over the world, whichis like amazing to think about.
(21:43):
People from all these differentplaces are locking into this
idea of South Florida and thehistory of it.
So I try to keep episode, whereeach episode, where it's not
alienating people who have neverbeen to South Florida.
So, if you like history, if youlike hearing about different
things, if you ever watchedMiami Vice, then my podcast is
(22:03):
for you.
Did you ever watch Flipper?
My podcast is for you.
Did you ever watch Flipper?
My podcast is for you.
Did you ever hear of a mannamed Henry Flagler who started
Standard Oil back in the 1800sand became a very rich man?
Well, he basically is thereason people go to Key West.
Now why is that?
He built the train that wentfrom Jacksonville to Key West.
You know there's a lot of whathappened here in Florida that
reaches out to more of the worldoutside of just Miami-Dade
(22:27):
County, broward County, palmBeach County and over to the
West coast of Florida.
So that and that's been exciting, and I've been able to do some
fun things with the, the websitewhich I just launched.
It's talesfromsouthfloridacom.
So I created a playlist, aSpotify playlist.
If you go to the website, youcan actually listen to a
(22:48):
playlist of songs that relate tothe episodes that I've put into
Tales from South Florida.
So you can hear the theme fromMiami Vice, you can hear the
theme from Flipper.
You can hear the music that Iwas listening to in 1968.
When I talk about growing up inSouth Florida and riding my
bike around and going fishing,or when my parents I would go to
the Everglades, you know thingslike that, this is the music
(23:10):
that was.
I like to say that the musicthat inspired the episodes and
the episodes were kind ofinspired by the times and the
music, so I thought that was anice dimension to put into it.
I know a nice little flavor, soit's good to have fun with that
also.
So it's a lot.
(23:31):
It's a little more playful thanBill Monty's Guide for Getting
Older.
They're both a lot of fun and Ithink of course I'm biased, but
I think they're a good way tospend some time.
Listen.
You can listen to Tales fromSouth Florida, driving from
Miami to Orlando and back, andyou can listen to Bill Monty the
entire time telling you thehistory of Florida.
Speaker 1 (23:45):
It's good.
So, bill, we got a lot ofpeople listening to the show
that are at different stages oftheir journey in podcasting.
They're coming here looking forinspiration from another
podcaster.
They want to listen to a newpodcast, which is great.
We got lots for them to listento from you.
But let's talk to thatpodcaster that's listening and
what can you do to encouragethem today in their journey?
(24:06):
What are your thoughts Like forsomebody who's maybe struggling
with their show, maybe lookingat continuing with their podcast
?
They don't really see a lot ofresponse from their audience and
they're like kind of makingthat decision, like should I
continue, should I not continue?
I just I'm not getting a lot offeedback.
What would you say to them?
Speaker 2 (24:24):
I would say first, if you're thinking about doing a
podcast and you haven't startedyet because you're trying to
make it perfect, just hit therecord button.
You know, script out.
If you need to write it out ascript, write out an outline,
even if that episode that yourecord no one ever hears but you
.
You will learn a lot about youand your podcast from doing it.
(24:44):
So don't be afraid, because ifyou don't like it or you think
it's terrible, you don't everhave to play it for anybody.
You don't ever have to put itout there.
But if you're like me, I thinkwhat will happen is you go, well
, that's not very good, how canI make it better?
And you'll tweak it and you'lltry it again.
I probably did about four tosix recordings before I ever
(25:09):
recorded one that I said okay,I'm happy with this one, so just
do it.
There was the old Nikecommercial just do it.
For those who have started, andyou're not setting the world on
fire the way you thought youwould, that's okay, because
maybe your message is hittingthe right people or the right
person that it needs to hit.
I've had podcast episodes thathave only had 20 downloads, but
(25:34):
that's 20 people who enjoyed it,so it resonated with the right
people for that time.
At first I used to get reallyfrustrated.
I used to think, well, I'm notgoing to do this anymore, this
is a waste of my time.
But then I thought about it.
I would hear people say andyou've reiterated this also,
dave, since I met you you know,it's not about the numbers, it's
(25:56):
about what you're doing, it'sabout the quality of what you're
doing, it's about the messageyou're trying to send out.
So I would say you know what isthe message you're trying to
send out?
How important is it to you?
And start looking at.
There's a lot of informationout there.
There's a lot of great books,there's a lot of great people
and there's YouTube that willteach you how to do some things
(26:17):
with marketing.
So search engine optimization,seo, keywords, social media
You've got to find the one thatworks for you.
And I would also say hold offon the impulse to spend a lot of
money when people say they willget you a lot of downloads.
They will.
They'll get you a lot ofdownloads, but no one will hear
your podcast.
(26:38):
But they will get you a lot ofdownloads.
They're bots, and so just becareful of that.
But be true to it and thendon't be afraid to tweak it.
This is your show you can doBill Monty's Guide for Getting
Older.
It used to be called BillMonty's Guide to Getting Older
and about halfway through thatwasn't resonating with me
anymore.
And the original artwork that Ithought was great because there
(26:59):
was my face shining and Irealized no one is listening to
this for me.
They don't know who I am, so Ichanged the artwork to reflect
what the show is about.
I have re-edited episodes thatI just didn't care for and made
them better by doing that.
There are things you can do.
So be true to yourself, be trueto your vision, be true to your
podcast, and at that timeyou'll find you're being true to
(27:22):
your audience and once you makethat connection, they'll be
there for you.
Don't focus on numbers,especially initially.
Don't worry about it.
Just do your show and do thebest show you can possibly do,
and I think you'll be happy.
Now, if you're really unhappywith it, you might have to sit
back and reflect is this what Ireally want or need to be doing?
But if you had the passion toeven think about doing it to
(27:44):
begin with, that's a huge stepright there, so so follow it.
I think you'll have a lot offun.
I know I do it's.
You know, someone asked me awhile back.
They said why do you podcast?
And I had to be honest and sayI'm going to say for a very
(28:12):
selfish reason.
It's my way of trying to beimmortal, because your podcast
will live long after you stoppodcasting.
I can't tell you how many timesI'm searching for a podcast and
I'll look at.
The last episode was 2017, youknow, or something like that
Long after I have shuffled offthis mortal coil and joined the
choir, invisible.
If someone wants to hear aboutSouth Florida, they can search
South Florida.
My podcast is going to pop upand my experiences and my voice
(28:35):
and my stories are going to livebeyond me, and there's
something kind of cool aboutthat, of cool about that.
There's something to me anyway.
There's something that's kindof nice to know that you are
making your own little footprintin the sand that's going to
stick around for a while.
Speaker 1 (28:54):
I was listening to James Cridland from Pod News.
He was being interviewed on apodcast and he said the one
thing that's so unique aboutpodcasting is that your podcast
is up against and with acollection of other podcasts and
you're up with the best of thebest, like some of the most
popular people in the worldhaving a podcast.
(29:15):
Your show is right next totheirs.
Now try to do that ontelevision.
Go create your own televisionstation and see how long that
takes and how much money that.
Go create your own radio showand go get a radio tower and go
get a.
All that like I'll go get anewspaper.
Go get a magazine and get onthe magazine.
Stand at the checkout counter.
(29:36):
Go.
Try to get yourself next toeveryone else in a creative
space.
Podcasting is so unique that youcan be right next door to the
best show in the world withhundreds of thousands of
downloads.
And then there's you, there'sme.
We're in that same space andI'm like what a great experience
(29:57):
, what a great opportunity toknow that your voice is being
captured.
There's legacy and there'sreach.
Like there's no boundaries timeplace into the future you can.
People are going to press playon this episode years from now
and where will we?
Where will we be?
I don't know, but somebody isgoing to press play on this, and
(30:18):
that's what I love aboutpodcasting is it's just taken
away all of the restrictions andgiven us this platform to talk
about the things that meansomething to us and to build
community as well.
Speaker 2 (30:29):
And that's something else too.
It's a great way to give backIf you're doing something
locally or if you're doingsomething for a very niche
audience.
I guess it is certainly a wayto build community.
It is certainly a way tosupport those all around you.
And how often do you get achance to do that?
I'm a big believer in every daywe should try to always make a
(30:52):
difference in someone's life.
You know, sometimes when I saythat people go well, that's very
lofty kind of thing.
You know who.
What do you mean?
Like you know, cure, cancer orsomething like that I said, you
know, sometimes you can justhold a door open for someone who
would struggle to walk througha door and you've made a big
difference in their life thatday.
If you're in a store andsomeone can't reach that item on
the top shelf and you just doit for them and hand it to them,
(31:15):
expecting nothing in return,you've made a difference in
someone's life.
Sometimes just a smile or a kindword, which is so lacking in
the world today, is enough tomake a difference in someone's
life.
And I think podcasting allowsyou to do that on a larger scale
.
So if you need a larger scaleto do it.
If it's not enough just to holdthat door open for someone,
then podcasting is a way to makea difference in someone's life.
(31:37):
Again, when the gentleman fromNew York writes to me and says I
loved what you did, I lovedthat episode, you know, it took
me back, it made me think, itmade me reflect Wow, if that's
the only thing I ever did withany of my podcasts, it has been
well worth it.
Speaker 1 (31:56):
Yeah, and I think, going back to your getting older
podcast, I'm in my earlyfifties and I'm realizing that
there's less days ahead of methan there are in my early 50s
and I'm realizing that there'sless days ahead of me than there
are ever before and I'mrealizing that I'm at this
tipping point where I'm like,wow, I want my legacy to
(32:16):
continue.
I want my voice to continue.
My dad passed away like 20years ago.
I would give everything I own,bill, to hear his voice, to be
able to press play and hear himtalk.
I don't have anything reallyrecorded with his voice because
it wasn't around back then.
So you know, I just love theidea that we can get out there
and share our voice, share ourstory.
(32:36):
It's a gift to our family.
Our voice continues on.
I just love that.
The whole idea around community.
Talk a little bit about howyou're building community around
your podcast, if you have anyplans to do that is anything
working for you to buildcommunity adjacent to your
podcast?
Speaker 2 (32:53):
I would say for me, phase one of all this journey
was just doing it and getting itout there.
And getting probably where I amnow in the website out there is
, I think, the start of phasetwo for me.
So when we look at marketing,one of the things I have found
the most frustrating aboutpodcasting is the marketing
aspect of it.
(33:14):
I initially thought, especiallywith Tales from South Florida,
that all I would have to do isreach out to these other I grew
up in wherever groups and say,hey, you guys were talking about
the Hollywood Sportatorium,Well, I've got an episode about
it on my podcast and that all16,000 people in that group
(33:34):
would come clamoring over.
Fact of the matter is that alot of people did come from that
, but they didn't necessarilystay for the next episode.
They came for that thing thatthey wanted to hear about that
time and it didn't necessarilygo to that.
So that became a realfrustration.
And also, without having thewebsite, back then I was having
to take that episode link andput it into all these different
(33:57):
Facebook pages, all thesedifferent social media sites and
that was taking me like an hourout of my day just to put it
out there and hope someoneclicked on it or hope I didn't
get banned from the group forspamming because they think I'm
trying to sell something.
Part two of all this, phase two,for me, is going to be starting
that build and that outreach ofcommunity and building the
(34:19):
community.
So, you know, I'd love to getout to some local.
It's kind of easier to do atthis time of year, you know
local fairs, arts and craftsshows, get some merch created,
you know, and things that I canhand out, little things that I
can hand out to get peopleinterested.
It's a very grassroots way todo things, I understand, but
(34:45):
it's kind of what I'mcomfortable with.
I have a marketing backgroundand it's from back in the day
when grassroots was actuallysomething you did.
We all lived by rave cards.
Back then we didn't really havesocial media or websites to do
anything for us.
That feels a little morecomfortable to me than starting
to do things like being a gueston other podcasts.
You know is the other way to doit and to kind of spread the
(35:06):
word and I just, you know, Ijust hope someone comes and
maybe they tell a friend or ifthey they just want to keep it
to themselves, they come back tothe next episode.
I'm perfectly happy with thattoo.
That's.
That's kind of where I'm at inthe community plan right now,
and it'd be interesting to seewhere it goes.
Speaker 1 (35:24):
Yeah, there's a lot of tools that we can leverage.
There's newsletters, socialmedia, your website For me.
I started our meetups for thehow to Podcast series because I
wanted to encourage otherpodcasters and give them a safe
place to get together and talkpodcasting without feeling
intimidated or that they didn'thave a voice.
I want people to come in andtalk podcasting without feeling
(35:45):
like intimidated or that hedidn't have a voice.
I want people to come in and go.
I don't know anything aboutanything.
I'm going to ask some reallystupid questions that I think
feel stupid to me, but I want tobe able to ask this in a group
where other people are going tobuild me up.
And I started our meetups andthe first two or three I sat
there by myself, Bill, nobodyshowed up, and I'm like why am I
(36:07):
doing this?
Why am I giving up time to sithere and there's nobody here?
And then, all of a sudden,somebody showed up and then
someone else showed up and nowwe've been doing these for a
while now, and what I love aboutthe meetups that we're doing is
it's not about me.
And what I love about themeetups that we're doing is it's
not about me.
It's not a Dave show.
(36:27):
It's an us show where we allget together, and I found even
today on our meetup I didn'teven talk as much as I might
normally talk, because the groupjust kind of took the
conversation on and I got to sitback and listen.
It's fun to do that.
I'm trying to encourage morepeople to come join our meetups
just so that they can meet eachother and support each other.
(36:48):
So I'm going to ask for ashameless plug from you, Bill.
Can you explain to people thepower of getting together with
other podcasters, whether at aconference or a meetup whatever?
Why is that so important tomeet other people that do what
we do?
Speaker 2 (37:02):
It's so important because you really don't have
feedback from anywhere, gettingfeedback, honest feedback on
what you're doing, and having agroup of people who answer the
questions, like you said, thequestions you think.
Well, this is so dumb, I wouldnever ask this out loud because
everyone else must know theanswer, and I'm just stupid.
It's invaluable becauseeveryone else must know the
(37:26):
answer, and I'm just stupid.
It's invaluable.
I can tell you that, and ifyou're thinking of being a
podcaster so I'm going to do theplug here you need to be a part
of this meetup group.
It's on Saturday mornings andDave has started it on Tuesdays,
I think, during the week.
I, unfortunately, am working ata time where I'd be a part of
that one too, and it is the mostselfless group of people.
(37:46):
They're nice, they're caring,they offer their support, they
reach out to you.
You can reach out to them withquestions beyond the hour and a
half of the meetup or two hours,whatever it might be.
There isn't another group outthere that I'm aware of, and
I've been a part of severaldifferent groups and none of
them have been like this before.
(38:07):
It is unique.
I mean, dave, you have you know, kudos to you and thank you.
You have created something thatif this were replicated in a lot
of other businesses even, buteven more in the podcasting
world, the world would be abetter place, because it really
is a safe place of kind, goodpeople and the only reason being
(38:30):
there is to learn and to share,and that's something you just
don't get every day in thisworld.
I would say, if you'relistening to the podcast, I have
become a huge fan of Dave's howTo podcast series.
I listen all the time.
Now Imagine that friendly voicethat you hear welcoming you and
(38:52):
thanking you all the timeduring the podcast, being in
charge of this group, and then,like you said, he kind of asks
the questions and then the groupjust takes off with it.
It's like a great collegecourse or anything like that
that you just couldn't getanywhere else, and I am so glad
and so grateful that I am a partof this group there's no other
(39:12):
way to put it.
It's really something special.
Speaker 1 (39:16):
Yeah, I'm trying to build a meetup group around the
idea that there's wisdom in thecouncil of many, and I love the
idea that we all come and we allcontribute.
We all put our two cents in andwe may disagree or see things
differently or we might have adifferent approach to how we do
what we do, but nobody everfeels like they're talked down
(39:37):
to.
That's a big part of what I tryto do in podcasting is I'm
really tired of anybody thattalks down to people or makes
them feel like they're notwelcome or they don't have a
voice in the group.
I've been in meetups we talkedabout this where I've I've sit
there as an audience member andnever given the opportunity to
(39:57):
speak and I'm like this doesn'tfeel.
I don't feel like I want tocome back, like I don't feel
like I was ever welcomed oracknowledged, you know, and I
wanted our meetup to bedifferent than that.
So, and again, I didn't want itto be a dave fest, because that
doesn't.
That's just my opinion, and myopinion is only my opinion.
It might not work for you.
(40:17):
So let's get bill's opinion onhow he does his show and let's
bring sharon in.
And let's bring Sharon in andlet's bring JJ and all these
people because it helps us toget a better perspective.
So I just like the idea thatthere's more wisdom with more
voices.
You know, that's kind of thewhole underlying theme of the
meetup.
Speaker 2 (40:36):
And everyone that's in the group has a very
different podcast than mine interms of like the subject matter
, but in terms of everythingelse, we all have this
commonality among us and that weall have the same questions, we
face the same problems.
We're just there supportingeach other.
So if that's what you soughtout to create as a safe
(40:57):
environment for people to becreative you did it.
Congratulations.
Speaker 1 (41:03):
Well, you're a big part of it, bill, so I really
appreciate that.
Speaker 2 (41:07):
And if I could ask you a, quick question, because
this is something I haven't hada chance to do.
You do eight podcasts.
Eight, yeah, I have a problem.
When did you start podcasting?
Back when?
Speaker 1 (41:21):
2019, 2020, around there Just getting it around
close to the pandemic, I guessokay, and did it grow like?
Speaker 2 (41:27):
you started with one and then the end of one year you
said I'm making two and thentwo became three.
So yeah, is is it?
It's an addiction?
Yeah, because I'll be honestwith you, I find two to be
overwhelming at times and youand you work right I work
full-time nights.
Speaker 1 (41:44):
Yeah, I do this during the daytime, so so do you
?
Speaker 2 (41:48):
have you fit sleep in anywhere?
Speaker 1 (41:50):
or well, I worked last night and I got, I slept
for two hours, went to ourmeetup.
Now I'm here with you it's liketwo in the afternoon for me
right now and then I go back towork tonight.
So I'll sleep about four orfive o'clock this evening into
tonight and then go back to work.
So that's kind of my day.
Speaker 2 (42:07):
And, if I could ask, can you list the names of your
podcasts beyond this one?
Speaker 1 (42:11):
Oh yeah.
So yeah, I actually have topull it up because there's a few
.
Well, we have the how toPodcast series, which you are on
right now.
This is one that I really lovebecause I get to meet great
people like you, though withoutthis show, I don't know how we
would have connected.
Um, and now I know your podcastas well, so that's what I love.
(42:32):
I'm a musician, so I've beendoing music for 45 years and so
I did a lot of recording and allthat stuff.
So one of my music, my one ofmy podcasts, is the add to my
playlist podcast, and that wasdone primarily.
Spotify had a way where you caninsert music into a podcast.
Then they took it away, so I'mtrying to think of how I'm going
(42:52):
to continue with the show, butI could actually have playable
songs embedded in the podcastwithout making you leave to your
Spotify playlist thing.
My songs were in the show, so Icould queue up the show, queue
up the song, talk about the song, play the song and then come
back and talk about another song.
It was really fun.
I loved it.
It was so cool.
So that's my add to my playlistpodcast.
(43:13):
It was a Spotify exclusive, sothat was that one.
I have Living my Side Hustle.
It's a podcast for anybody thatdoes something on the side of
which I do all the time, sothat's another one.
I have the Upcycle Canadapodcast.
It's where we take things thatpeople don't want.
Instead of recycling them, weupcycle.
So it used to be one thing andwe turn it into something
(43:34):
totally different and keep itout of the landfill.
So that's the thing that mywife and I started a little
business about 10 years ago andwe upcycle products, keep them
out of landfill, so we had ourlittle business and everything.
So that's that podcast.
I did that one with my wife,jen.
I have Living the Next Chapterpodcast, which is an author
podcast that has almost 500episodes in three years and I'm
(43:57):
not an author, but I interviewauthors and I get to meet people
from around the world Hollywoodactors, musicians, anybody
that's written, anything Netflixwriters.
It's amazing.
It's a really fun podcast.
I have Dad Space, a podcast fordads by dads, because I'm an
empty nest dad and my threechildren are out of the house
now, so I want to share dadlessons and life lessons with
(44:21):
other dads and give them toolsto help them be a better dad and
bring other dads on to talkabout their dad's story, so that
one's that was fun for me.
I love that one.
I have the daily Santa podcast,which is daily 25 episodes in a
row for children leading up toChristmas, where, um, we count
(44:42):
down to Christmas and it's allkind of like AI voices with me
mixed in the mix, and again it'sall for kids.
I always want to do a kid'spodcast, so that was fun.
So that's only.
It's live 365 days a year, butprimarily focused on December
1st to December 25th.
And then I have the podcastediting and support show where I
(45:03):
help podcasters find an editorand editors to find a podcaster,
where we can talk about how tohire somebody and how to find a
good editor and what does goodsound like and we kind of get
more into that side of thepodcasting side of podcasting,
so that one's really fun to doand I really enjoy that one.
And then on top of that I doedit for other people as well.
(45:25):
So I'm an editor helping othershows.
So all that's on my True MediaSolutions website.
But those are my podcasts.
I love every one of them and Iwish I had more time because I
do more, but my wife's likethat's enough, that's enough,
that's enough.
Speaker 2 (45:41):
That's.
I mean that's great and I'mglad I got that list down so now
I can start listening, becauseI was like searching.
I was like, okay, where's otherDave?
Other Dave podcast.
Speaker 1 (45:51):
Well, you're brave.
If you need more Dave in yourlife, you're very brave, it's
good.
So, bill, I want to wrap upwith this because I think I'm
again going back to the legacypiece.
I really think that's important.
I love that you're doing thatthrough your podcasting journey.
I'll kind of give you my answerto kind of frame what I'm kind
of going for with you thisquestion.
(46:12):
I think my purpose in life is tocollect people.
That's my goal.
If I was to walk out of a roomand the people that know me my
family, my community, my friends, all that if they could talk
freely and openly about me, Iwant them to say that, dave
collected people.
You're part of my collection,bill.
(46:33):
I just love meeting new peopleand expanding my community, one
person at a time.
That brings a lot of joy to me.
Through podcasting, that givesme the opportunity to do that.
So, again, I've hadconversations with people I
should never have time with andpeople I would never meet
otherwise.
So I feel that's my mission inlife is to collect people.
(46:54):
What's your mission in life,bill Monty?
What is that thing that, if youcould kind of narrow it down
for us, could be podcast related, could just be life in general.
But what is Bill Monty'spurpose?
Why are you here?
Speaker 2 (47:09):
For me, I think it's if I walked out of the room or
when I'm no longer here, ifpeople say, well, what, what
about?
Bill was special?
I would like people to say hemade a difference.
And if that was on my well, Iplan to be cremated, put out to
sea so it won't be a headstone.
But if there was a headstone,if it had my name and said he
(47:29):
made a difference, that would begood enough for me.
Both of my podcasts I end withthe words.
Every single episode I end withbe kind.
And there was a phrase by theDalai Lama be kind whenever
possible.
It's always possible, and Ijust think the world could use a
little more kindness.
So my mission is to make adifference every day in
someone's life, one littledifference a stranger, someone
(47:52):
that I know, someone that I love, whoever it might be.
If I just do one that day,that's enough.
If I can do more than one,that's even better.
Speaker 1 (48:00):
Well, bill, I can tell you you're already on the
right path because you've donethat for me through your podcast
, through your connection withme, through our meetups and just
having time with you.
You're on the right pathbecause you're having an impact
in some guy up in Canada.
So thank you for doing that.
Thank you Everyone.
All information for Bill in theshow notes, as always.
You know how we do things.
Please, what I'm asking fromeveryone that listens to the how
(48:21):
to Podcast show is to go andcheck out Bill's shows, to
listen when you listen, listento the entirety of every episode
that you listen to and leavehim some feedback.
Leave him reviews, leave himwhatever, whatever he has out
there that you can do to respond.
Please do that and let Billknow that you're connecting with
him, because I want toencourage him on his mission to
(48:43):
do exactly what he said and toleave that impact on others.
So, everyone, please, I'masking you to do that.
Let's support each other aspodcasters.
Bill, again, thank you so muchfor being on the how to Podcast
series.
Speaker 2 (48:55):
Thank you, Dave, and be kind.
Speaker 1 (49:01):
Hey, thanks for listening to the podcast all the
way through to the end.
I love having these great guestco-hosts on the show to share
their podcast with you.
You have some homework to do.
What I'm asking of you is to gocheck out our featured guest
co-host today.
Go over and listen to theirpodcast.
(49:21):
The links are always in theshow notes.
I'd love for you to go and givethem your love and support, and
I think if we can all do thatfor each other, podcasting will
be a lot more fun for all of us.
So it's time to do what you'veasked others to do for you.
It's time to do for this guestco-host Links in the show notes.
(49:43):
Go over and check out theirshow and leave them a review.
Do the follow.
Go, listen to their episodes infull, the entirety of an
episode, which again shows tothe apps that it's a good
podcast because you're goingthere and you're staying to the
end.
Probably one of the best waysyou can help a podcaster grow
(50:04):
their audience and be shown tomore people is by simply going
and listening wherever youlisten to the very end.
Like you're doing right now here.
This is the perfect way tosignal to wherever you're
listening on.
This is a podcast worthpromoting and all of the apps
(50:24):
want you to stay on as long aspossible.
So go over and listen to ourguest co-host episode and leave
them some feedback.
If they have a, buy me a coffee, send them a coffee.
If they have a speak pipe, sendthem a voice message.
If they have an email, sendthem an email.
If they're on Instagram, sendthem a direct message.
(50:44):
Do something to support ourguest co-hosts.
They've given up their time tobe here with you, to be here
with me, and we can give thatback to them with time and
attention, our love, our support.
Thank you for doing all thatfor me as well here on the how
to Podcast series.
We'll talk to you soon for ournext episode.
No-transcript.
Welcome to Bill Monty's Guide for Gettin' Older.
Speaker 2 (00:08):
Hello and welcome to a special episode of Bill
Monty's Guide for Gettin' Older.
I am Bill Monty.
This episode a littlebackground here.
Several months ago I came acrossa meetup group, a how-to-pod
podcast meetup group run by aman named Dave Campbell out of
(00:28):
Ontario, canada.
One of the best things tohappen to me in 2024,.
Dave does eight podcasts.
I think seven are actuallyactive right now.
I get numb, I get heartpalpitations at the thought of
doing eight.
I do two this one entails fromSouth Florida, and it can
sometimes be overwhelming.
So the thought of doing eightor seven I just can't imagine.
(00:56):
And not only that, but he alsoworks and he has a life and he
has a house and a wife and youknow just what we all do.
Dave's one of the nicest peopleI ever met.
You know.
At the end of every podcast, asyou listen, you hear me say the
words be kind.
Dave is the epitome of beingkind because what he has done
(01:17):
with his group is to find a wayto support podcasters and to
support people, and he doesn'teven charge for it.
If you are a podcaster, youneed to listen all the way to
the end of this episode becausehe will give you the information
on how to join the meetup groupor how to contact him directly
for one-on-one, and if you are apodcaster, you know there's no
(01:40):
one else offering this free ofcharge.
He has podcasts for dads to giveadvice.
He has podcasts to help peopleedit their shows, their podcasts
.
He has a podcast aboutrecycling that they do up in
canada.
He's got a podcast for everyone, not just podcasts about
podcasting.
(02:01):
So, look, I don't want to boreyou here without further ado.
This was Bill Monte joiningDave Campbell on his show, the
how to Podcast series, and we'retalking podcasting and life
purpose and just what it takesto get by in the world sometimes
(02:22):
.
As always, thank you forlistening.
This is our last episode of2024.
I thought it was a good one tosay goodbye to one year and
hello to the next year withWe'll see you again in 2025.
And now my friend, daveCampbell.
Speaker 1 (02:42):
Hey everyone, welcome back to the how to Podcast
series.
I'm excited to have someone onmy screen because I see this
person often on my screen.
Part of our amazing meetupcommunity over on meetupcom.
We get together on a regularbasis and Bill shows up and
brings great wisdom, greatknowledge and a great speaking
voice, which makes me happy.
And Bill Monti's on the podcastas my guest co-host.
(03:05):
He's got multiple shows.
He's going to talk about thathere on the show and we're going
to just talk about podcasting.
And if you live in SouthFlorida, bill's your next best
friend.
So everyone reach out to Billif you live there, because he'd
like to meet you.
Bill Monty on the how toPodcast series Welcome, bill.
Speaker 2 (03:20):
Thank you, dave.
Thank you, it's great to behere and, yes, if you're in
South Florida, I'd love for youto reach out to me.
Billmonte04 at gmailcom orTalesFromSouthFloridacom is the
best place to go Get moreinformation on me and the show.
Speaker 1 (03:34):
There you go, and if you want to visit South Florida,
you want to move to SouthFlorida you know somebody in
South Florida then they need tohear about Bill's podcast for
sure, Right, Bill?
Speaker 2 (03:44):
you know somebody in South Florida, then they need to
hear Bill's podcast for sure.
Right, bill?
Absolutely South Florida.
You know Florida sometimes getsa bad rap nationally and
everything else, going back tothe hanging chads of the
election of 2000 and Florida man, you know everywhere you go, is
Florida man did this or there'sa Florida man who did this.
It's certainly not a wonderfulspotlight on our state, but the
(04:05):
fact is that Florida, and SouthFlorida in particular, it's more
than Disney World.
It's more than amusement parks.
There's a lot of culture,there's a lot of history, there
are a lot of wonderful people,there are a lot of big names and
stars that have come from SouthFlorida and that do things in
South Florida.
You know the singer Pitbull isMr 305.
(04:27):
And that's what my podcast aboutSouth Florida, the idea for it,
came from, was let me kind ofgo out and talk about what a
great place this is and what itwas like to grow up here,
because my family moved here in1965.
We came from Texas.
I was a wee lad, so I grew upin a really great time and it
(04:50):
was a time when South Floridawas very seasonal, so literally
after Easter, so somewherearound April or beginning of May
, all of the tourists, all thesnowbirds, as we call them,
would go back up north and forthat period until right, like
early October, mid-october, itwas almost a ghost town.
Hard to think of that now whenyou think of how big Miami,
(05:14):
miami Beach, fort Lauderdale,all the growth here but it would
literally, things would justempty out.
Stores and businesses wouldclose for that time because
there weren't enough people tokeep it going.
Wow, so it was a great place togrow up.
You know sunshine and beaches,elvis showing up every now and
(05:35):
then to shoot a movie.
I mean, who could ask foranything more?
Speaker 1 (05:38):
There you go, yeah, and I guess a lot of Canadians
come down and spend time thereand they're part of that vacuum
that they go back north again.
So what do you love most aboutFlorida, like, what is it that
keeps you there?
Speaker 2 (05:53):
Wow, you know, I guess it's home.
I think that's what it is, morethan anything else I have.
Certainly I've left a coupletimes.
When I was a younger person, Igot married early and we moved
to North Carolina.
There was a time right afterhigh school when I went out to
LA for a little while, but Ialways came back here.
(06:14):
I think the reason is I'm justcomfortable.
You know I do things like Iwish we had colder weather.
Sometimes I wish it was moreseasonal, I wish the leaves
changed color, but for the mostpart it's really a comfortable
place and the people are niceand there's a lot of different
cultures.
You can go from one city to thenext, or one area or one town
(06:37):
to the next, and maybe itbecomes mostly Hispanic and you
have all these wonderfulHispanic restaurants, this
wonderful Hispanic culturethat's there to greet you, and
their celebrations and the waythat they do things.
Then you have a Caribbeaninfluence down here, so you're
exposed to all of this andwithout feeling overwhelmed, and
(06:59):
that really is what I think isjust a driving force of being
down here.
Now I will say it has, in thelast few years, become extremely
expensive to live, and I guessthat might be true of a lot of
the nation right now, but ifyou're planning to move to South
Florida, one thing I will sayis check your bank account
because it's very expensivebecause of the hurricanes.
(07:22):
The property insurance,homeowners insurance is very
high.
So if you're going to own ahouse, you need to know that.
You know we have it's, just Idon't know.
It's Florida, south Florida,and I think the same for like
for many people.
It's where I grew up, so youknow it is it's home.
That's why I stay, that's why Ikept coming back, that's why I
stay.
That's good.
Speaker 1 (07:43):
I'm glad you have a podcast.
That's a local podcast.
We brought this up in themeetups, that there's basically
two types of podcasts that areunderserved audiences, that are
underserved in podcasting.
What's interesting about you,bill, is you actually are
hitting both of them and doingit very well.
By the way, it's a localpodcast because people wanting
(08:06):
to come to South Florida, maybemove to South Florida, they're
looking for a real estate agentor they want to know more about
the area, all that kind of stuff.
They will look for a podcastabout South Florida.
That's where I want to move to,so that's where I'm going to do
my research and you will showup.
That's amazing.
I just did a Google searchbefore we jumped on and you were
(08:27):
like on the top of the list,which is amazing.
So there's something about youand your podcast that's catching
attention.
The other underserved audienceis people like over 50 in their
60s, 50s, 60s, 70s that agegroup very underserved in
podcasts.
There's not a lot of contentthat brings people to podcasting
because there's there's a bigvacuum.
(08:48):
There's a big.
You talk about people leavingSouth Florida and that like
places closing down.
That's happening at podcasting,where people are coming to
podcasting in their late fiftiesand all that, and they're
looking at the content going.
Well, I don't see myself here,so I'm not going to be a podcast
listener.
And the potential podcastlisteners looking for a podcast
(09:10):
for anything over 50 in content,age-wise, they're the ones that
have disposable income, they'rethe ones that have more time,
they're the ones that are maybemaking big life changes.
They're looking for contentthat suits where they are in
life.
And that's your other podcast.
So, of the two areasunderserved in podcasting, you
(09:32):
are hitting both, which I findamazing, and you're a great
example.
When I talk to people andthey're like Dave, I want to
start a podcast, I don't knowwhat to talk about.
I'm like go check out BillMoney, because he's doing
exactly what you need to do, nomatter where you live in this
world or if you want to serve ageneration underserved in
(09:54):
podcasting.
You are the textbook examplethat I used for people to go
check out what you're doing.
So congratulations for hittingboth of these underserved areas
in podcasting.
It's amazing.
Speaker 2 (10:06):
Yeah, thanks.
Well, that shows what you cando when you have no idea what
you're doing.
So I have to say at the timewhen I started, so as a little
bit of context, I do have a bitof a radio background.
It's not a heavy radiobackground, but back in the late
90s, me and my co-host, jeffWolf Jeff Allen Wolf, I was a
(10:30):
brief over the span of aboutthree years we were on radio in
South Florida doing talk radiowhich was dying out at the time.
As I say to him all the timeboy do we have perfect timing
right?
We just came on right.
We're coming on board rightwhen the ship was letting
everyone all on land.
So I have that and I have atheater background entertainment
.
So I was an actor for years,performing mostly stage but a
(10:51):
lot of film work, a lot ofvoiceovers and things like that,
and hadn't done it for quite awhile.
And I was working in a placethat provides services to
seniors in the South Floridaarea and I was a little
frustrated with the calls wewould get that the people didn't
seem to know where to go to orwhere to turn to get help.
(11:14):
By the time they reached out tous, some of them were in panic
mode, so caregivers caring foran elderly parent or spouse, and
they thought they had a handleon it.
And then you know, when you'redealing with things like maybe
dementia, it can go south sofast for you and all the
planning that you thought youdid and you said you know well,
I'll pick up the phone and callsomeone for help.
(11:34):
When you do, you're told well,yes, we can help you, but
there's a wait list and thatwait list is maybe a year long.
You need help tomorrow, youneed help yesterday.
Maybe a year long, you needhelp tomorrow, you need help
yesterday.
So I would kind of mentionabout this.
At lunch one day and some of theyounger co-workers of mine
millennials, one kind ofjokingly said hey, with your
(11:56):
background, you should do apodcast.
Now, I kind of knew whatpodcasts were, but I didn't
really and I laughed and I said,well, what on earth would I do
a podcast about?
And he goes, everything thatyou moan about here at lunch and
I said, well, do people my agelisten to podcasts?
And he goes no, but maybesomeone will.
So I started doing research, Iread books, I went on YouTube
(12:20):
and I started saying you knowwhat, maybe this is actually
something I could do, maybe Icould help somebody I didn't do
it for, you know.
Of course, the first thought iswell, this will become some kind
of side hustle.
It'll bring in some kind ofmoney, you know I'll get.
Obviously, my friends andfamily will support me and
they'll put it on their Facebookand they'll tell all their
friends and family.
(12:40):
And it might take three or fourepisodes, but I should hit a
million views or listensomewhere around three or four
episodes, right, obviously, yeah, it doesn't work quite that way
.
So lesson number one foreveryone if you're starting a
podcast, best of luck to you,but be aware of the realities of
podcasting, especially if youdon't go into it really with a
solid plan and solidly knowingwhat's going on.
(13:02):
So my on top of that was I'mgoing to be creating a podcast
for an age that doesn't listento podcasts.
So what do I do then?
How do I do this?
And I just started tinkeringwith it at that point, and the
initial response was actuallypretty good.
It was pretty strong and itjust helped me to keep building
(13:23):
and building.
I started getting peoplereaching out to me and saying
hey, I heard this episode thatyou did and I will say, the
first year or so that I wasdoing it maybe eight, seven or
eight months it really was kindof a how to anymore, but still
(13:45):
watch all those you know.
Here's how you stream.
If you don't know how to dothat, here's how you apply for
Medicare.
I literally took two or threeepisodes and talked them about
how I applied for socialsecurity and all the things you
need to be aware of, and here'sthe documents that you need and
here's how long it's going totake and here's what they're
going to tell you.
So it really was kind of a howto get older and through that I
started realizing that I couldalso just talk about my
(14:09):
experiences of getting older andthat that might be more
valuable.
So the first season was kind ofa how to get older.
The second season is that I'mfocusing on this kind of life
lessons of becoming older, ofbeing older but not being old.
That's the big thing I alwayssay.
This podcast is for youngpeople who have lived a very
long time and that is not aboutbeing old, it's about getting
(14:32):
older.
Life as you age can teach yousome really wonderful things and
there's a lot of advantages tobeing older.
Obviously there's somedisadvantages.
You know I'll speak for myself.
You know the mind doesn't workas quick as it used to, the body
doesn't react as quickly.
You know things like that.
But your attitude and yourknowledge of the way the world
(14:55):
works and how things work, whenyou start lowering your
expectations as you age, theworld is not so frightening and
not so frustrating.
There's no reason to believethat it's going to be one way
when you know, for 60, some oddyears, it has never been that
way.
So stop thinking it will be andlive in the world that you live
in.
And that's like one of thethings that I've learned and
(15:17):
that's one of the things that Ilike talking about on the show
is be aware of where you are, beaware of what's around you and
who's around you, and bethankful for that Time, to stop
planning for one day.
One day I'll do this, one dayI'll do that.
One day is today, at a certainpoint, and you need to
understand that.
So it's been an interestingjourney so far and I've met some
(15:41):
wonderful people, like in themeetup group, and I've had some
great experiences and I can saythis really hasn't been a
negative aspect of it.
So Bill Monty's Guide forGetting Older is the name of
that podcast and availablewherever podcasts can be found.
I hope people listen, that theyenjoy it, that they reach out
(16:03):
and they share their experiencesBecause you know, like you were
saying, this is kind of anunderserved audience here and I
would say that if you're acaregiver and you need to hear a
friendly voice or some goodadvice or solid advice, then you
know, give a listen Because Ican steer you in the right
direction if you don't knowquite right now what to do or
(16:24):
where to go to.
Speaker 1 (16:25):
So when you look at your analytics and your stats
and all that stuff for your show, are you hitting your target
market?
Are you seeing that age grouplistening to the show?
Speaker 2 (16:35):
Yes.
Speaker 1 (16:36):
Any surprises at all when you look at your stats.
Speaker 2 (16:38):
The only surprise was when I see things like the
people are listening in Londonor the Philippines or Spain or
there's even one I can't evenpronounce it Herzegovina,
something, something, and I'mlike, really I have listeners
there.
So if you're listening, I'msorry I can't pronounce the name
of the country you're listeningfrom, but thank you so much for
listening.
I do appreciate it.
So I think that was the biggestsurprise.
(17:01):
Is that, oddly enough, where Ithought there would be the
groundswell from my local, that,oddly enough, where I thought
there would be the groundswellfrom my local community is, you
know, one of my most vocalsupporters actually lives in New
York and, you know, oftenwrites to me to tell me how much
he appreciates and he'llcomment on this.
Is I enjoyed this episode?
(17:24):
It really, you know, I reallyrelated to that.
I think that's the part of itthat amazes me Absolutely.
The demographic for the show isprobably 50 and up.
Speaker 1 (17:29):
Right.
Speaker 2 (17:30):
But I could say that if you are certainly in your 30s
or 40s, you could be listeningand find something Because,
again, it might not be for youbut there might be a relative or
someone that you know or aneighbor that this would be good
information for.
And I try to keep the episodesshort.
One of the things I found earlyon was brevity is your friend.
But those were my.
My first episodes were probablyabout 25 minutes to 30 minutes
(17:51):
long.
For the first, I would sayseven or eight episodes, and
part of that problem was in andagain going back to believing
that it would be family andfriends and friends from long
ago on Facebook who would be thesupporters.
They might want to know alsowhat I'm up to.
So there was this mix of here's,this advice for getting older.
Then suddenly the second halfof it would be and here's what
(18:12):
Bill's doing.
Here's the music I'm listeningto.
Or here's a great book I read.
And when I would look at theanalytics and see where people
dropped off, they dropped offwhen I started talking about it.
Here's what Bill read andhere's the music I've been
listening to.
So quickly dropped all that.
So the average episode is about15 minutes now for this, for
this podcast and for the SouthFlorida one too.
Speaker 1 (18:32):
Interesting For my dad's space podcast.
I was looking at my stats and Ihad a listener in Japan.
I'm like, who would?
Who would be?
Who would find my show, firstof all when they're in Japan?
And I'm like, and then I foundout that this person is serving
in a military base in Japan.
They're from the US and I'mlike, okay, well, that makes
sense.
So they're listening to alittle bit of home while they're
(18:56):
away from their family andthey're missing their children
and they're wanting to connectwith stuff about dads.
I'm like I didn't even put twoand two together in that that
someone's serving overseas andthis is their connection with
home.
I'm like, well, okay, well, nowmy world is bigger.
Just realizing that it could besomebody that's just away from
home and just looking forsomething that feels like home
(19:18):
when they're so far from theirfamily, yeah, absolutely.
Speaker 2 (19:22):
I often think that and I also think that when we
talk about aging, it's universal.
So when I look at so, we talkabout being a father or father
things.
That's universal if you are aparent and parenting doesn't go
away just because your childturns 18.
So it's actually something.
You know.
My daughter's 32 now I stillfeel towards her as I did when
(19:42):
she was five is if there'ssomething I can teach her, if
there's still things I can do,even though she's more annoyed
by it now.
But you know absolutely.
You know the love and thecaring that you have doesn't
stop.
So you know you want to hearthat from someone else.
And the universality of aging isthere for everyone.
So it doesn't matter if you'rein South Florida or the
(20:03):
Philippines or New York orwherever it might be.
We're all going throughexperiencing.
We have the same culturalmemories and we have the same
fears.
We have the same triumphs andwe have the same low moments.
Sometimes it's nice to hearthat someone else talking about
it and go oh, it's not just me,wow, okay, that's cool, I'm good
(20:25):
with that.
Speaker 1 (20:26):
Yeah, it doesn't matter if you're 18 or 75,
you're one day older than youwere yesterday, so technically
everyone is your audience, butyou're focused on more of that
older generation, which I love,yeah.
Speaker 2 (20:38):
And then there was a you know about.
Halfway through doing that, Ithought to myself, well, this is
fun.
I did think to myself.
To me it was feeling I neededsomething else.
I wanted to podcast aboutsomething else that was more
personal for me.
And I kept going throughFacebook and seeing I grew up in
(20:59):
Fort Lauderdale, I grew up inFlorida, I grew up in and I
thought, well, what if I didthat?
But instead of posting picturesand putting a post up with a
memory saying does anyoneremember this restaurant or this
place, or something like that,what if I did a podcast?
And each podcast would focus onone of those things that I'm
seeing people talk about, andthen I'll put my own personal
(21:21):
spin.
So when I went to this place,here's what's my experience and
here's the history of it, yada,yada, yada.
And so that became Tales fromSouth Florida, which launched in
January of 2024.
And that's been.
Now you talk about a reach.
So apparently people who livein South Florida have branched
out to all over the world, whichis like amazing to think about.
(21:43):
People from all these differentplaces are locking into this
idea of South Florida and thehistory of it.
So I try to keep episode, whereeach episode, where it's not
alienating people who have neverbeen to South Florida.
So, if you like history, if youlike hearing about different
things, if you ever watchedMiami Vice, then my podcast is
(22:03):
for you.
Did you ever watch Flipper?
My podcast is for you.
Did you ever watch Flipper?
My podcast is for you.
Did you ever hear of a mannamed Henry Flagler who started
Standard Oil back in the 1800sand became a very rich man?
Well, he basically is thereason people go to Key West.
Now why is that?
He built the train that wentfrom Jacksonville to Key West.
You know there's a lot of whathappened here in Florida that
reaches out to more of the worldoutside of just Miami-Dade
(22:27):
County, broward County, palmBeach County and over to the
West coast of Florida.
So that and that's been exciting, and I've been able to do some
fun things with the, the websitewhich I just launched.
It's talesfromsouthfloridacom.
So I created a playlist, aSpotify playlist.
If you go to the website, youcan actually listen to a
(22:48):
playlist of songs that relate tothe episodes that I've put into
Tales from South Florida.
So you can hear the theme fromMiami Vice, you can hear the
theme from Flipper.
You can hear the music that Iwas listening to in 1968.
When I talk about growing up inSouth Florida and riding my
bike around and going fishing,or when my parents I would go to
the Everglades, you know thingslike that, this is the music
(23:10):
that was.
I like to say that the musicthat inspired the episodes and
the episodes were kind ofinspired by the times and the
music, so I thought that was anice dimension to put into it.
I know a nice little flavor, soit's good to have fun with that
also.
So it's a lot.
(23:31):
It's a little more playful thanBill Monty's Guide for Getting
Older.
They're both a lot of fun and Ithink of course I'm biased, but
I think they're a good way tospend some time.
Listen.
You can listen to Tales fromSouth Florida, driving from
Miami to Orlando and back, andyou can listen to Bill Monty the
entire time telling you thehistory of Florida.
Speaker 1 (23:45):
It's good.
So, bill, we got a lot ofpeople listening to the show
that are at different stages oftheir journey in podcasting.
They're coming here looking forinspiration from another
podcaster.
They want to listen to a newpodcast, which is great.
We got lots for them to listento from you.
But let's talk to thatpodcaster that's listening and
what can you do to encouragethem today in their journey?
(24:06):
What are your thoughts Like forsomebody who's maybe struggling
with their show, maybe lookingat continuing with their podcast
?
They don't really see a lot ofresponse from their audience and
they're like kind of makingthat decision, like should I
continue, should I not continue?
I just I'm not getting a lot offeedback.
What would you say to them?
Speaker 2 (24:24):
I would say first, if you're thinking about doing a
podcast and you haven't startedyet because you're trying to
make it perfect, just hit therecord button.
You know, script out.
If you need to write it out ascript, write out an outline,
even if that episode that yourecord no one ever hears but you
.
You will learn a lot about youand your podcast from doing it.
(24:44):
So don't be afraid, because ifyou don't like it or you think
it's terrible, you don't everhave to play it for anybody.
You don't ever have to put itout there.
But if you're like me, I thinkwhat will happen is you go, well
, that's not very good, how canI make it better?
And you'll tweak it and you'lltry it again.
I probably did about four tosix recordings before I ever
(25:09):
recorded one that I said okay,I'm happy with this one, so just
do it.
There was the old Nikecommercial just do it.
For those who have started, andyou're not setting the world on
fire the way you thought youwould, that's okay, because
maybe your message is hittingthe right people or the right
person that it needs to hit.
I've had podcast episodes thathave only had 20 downloads, but
(25:34):
that's 20 people who enjoyed it,so it resonated with the right
people for that time.
At first I used to get reallyfrustrated.
I used to think, well, I'm notgoing to do this anymore, this
is a waste of my time.
But then I thought about it.
I would hear people say andyou've reiterated this also,
dave, since I met you you know,it's not about the numbers, it's
(25:56):
about what you're doing, it'sabout the quality of what you're
doing, it's about the messageyou're trying to send out.
So I would say you know what isthe message you're trying to
send out?
How important is it to you?
And start looking at.
There's a lot of informationout there.
There's a lot of great books,there's a lot of great people
and there's YouTube that willteach you how to do some things
(26:17):
with marketing.
So search engine optimization,seo, keywords, social media
You've got to find the one thatworks for you.
And I would also say hold offon the impulse to spend a lot of
money when people say they willget you a lot of downloads.
They will.
They'll get you a lot ofdownloads, but no one will hear
your podcast.
(26:38):
But they will get you a lot ofdownloads.
They're bots, and so just becareful of that.
But be true to it and thendon't be afraid to tweak it.
This is your show you can doBill Monty's Guide for Getting
Older.
It used to be called BillMonty's Guide to Getting Older
and about halfway through thatwasn't resonating with me
anymore.
And the original artwork that Ithought was great because there
(26:59):
was my face shining and Irealized no one is listening to
this for me.
They don't know who I am, so Ichanged the artwork to reflect
what the show is about.
I have re-edited episodes thatI just didn't care for and made
them better by doing that.
There are things you can do.
So be true to yourself, be trueto your vision, be true to your
podcast, and at that timeyou'll find you're being true to
(27:22):
your audience and once you makethat connection, they'll be
there for you.
Don't focus on numbers,especially initially.
Don't worry about it.
Just do your show and do thebest show you can possibly do,
and I think you'll be happy.
Now, if you're really unhappywith it, you might have to sit
back and reflect is this what Ireally want or need to be doing?
But if you had the passion toeven think about doing it to
(27:44):
begin with, that's a huge stepright there, so so follow it.
I think you'll have a lot offun.
I know I do it's.
You know, someone asked me awhile back.
They said why do you podcast?
And I had to be honest and sayI'm going to say for a very
(28:12):
selfish reason.
It's my way of trying to beimmortal, because your podcast
will live long after you stoppodcasting.
I can't tell you how many timesI'm searching for a podcast and
I'll look at.
The last episode was 2017, youknow, or something like that
Long after I have shuffled offthis mortal coil and joined the
choir, invisible.
If someone wants to hear aboutSouth Florida, they can search
South Florida.
My podcast is going to pop upand my experiences and my voice
(28:35):
and my stories are going to livebeyond me, and there's
something kind of cool aboutthat, of cool about that.
There's something to me anyway.
There's something that's kindof nice to know that you are
making your own little footprintin the sand that's going to
stick around for a while.
Speaker 1 (28:54):
I was listening to James Cridland from Pod News.
He was being interviewed on apodcast and he said the one
thing that's so unique aboutpodcasting is that your podcast
is up against and with acollection of other podcasts and
you're up with the best of thebest, like some of the most
popular people in the worldhaving a podcast.
(29:15):
Your show is right next totheirs.
Now try to do that ontelevision.
Go create your own televisionstation and see how long that
takes and how much money that.
Go create your own radio showand go get a radio tower and go
get a.
All that like I'll go get anewspaper.
Go get a magazine and get onthe magazine.
Stand at the checkout counter.
(29:36):
Go.
Try to get yourself next toeveryone else in a creative
space.
Podcasting is so unique that youcan be right next door to the
best show in the world withhundreds of thousands of
downloads.
And then there's you, there'sme.
We're in that same space andI'm like what a great experience
(29:57):
, what a great opportunity toknow that your voice is being
captured.
There's legacy and there'sreach.
Like there's no boundaries timeplace into the future you can.
People are going to press playon this episode years from now
and where will we?
Where will we be?
I don't know, but somebody isgoing to press play on this, and
(30:18):
that's what I love aboutpodcasting is it's just taken
away all of the restrictions andgiven us this platform to talk
about the things that meansomething to us and to build
community as well.
Speaker 2 (30:29):
And that's something else too.
It's a great way to give backIf you're doing something
locally or if you're doingsomething for a very niche
audience.
I guess it is certainly a wayto build community.
It is certainly a way tosupport those all around you.
And how often do you get achance to do that?
I'm a big believer in every daywe should try to always make a
(30:52):
difference in someone's life.
You know, sometimes when I saythat people go well, that's very
lofty kind of thing.
You know who.
What do you mean?
Like you know, cure, cancer orsomething like that I said, you
know, sometimes you can justhold a door open for someone who
would struggle to walk througha door and you've made a big
difference in their life thatday.
If you're in a store andsomeone can't reach that item on
the top shelf and you just doit for them and hand it to them,
(31:15):
expecting nothing in return,you've made a difference in
someone's life.
Sometimes just a smile or a kindword, which is so lacking in
the world today, is enough tomake a difference in someone's
life.
And I think podcasting allowsyou to do that on a larger scale
.
So if you need a larger scaleto do it.
If it's not enough just to holdthat door open for someone,
then podcasting is a way to makea difference in someone's life.
(31:37):
Again, when the gentleman fromNew York writes to me and says I
loved what you did, I lovedthat episode, you know, it took
me back, it made me think, itmade me reflect Wow, if that's
the only thing I ever did withany of my podcasts, it has been
well worth it.
Speaker 1 (31:56):
Yeah, and I think, going back to your getting older
podcast, I'm in my earlyfifties and I'm realizing that
there's less days ahead of methan there are in my early 50s
and I'm realizing that there'sless days ahead of me than there
are ever before and I'mrealizing that I'm at this
tipping point where I'm like,wow, I want my legacy to
(32:16):
continue.
I want my voice to continue.
My dad passed away like 20years ago.
I would give everything I own,bill, to hear his voice, to be
able to press play and hear himtalk.
I don't have anything reallyrecorded with his voice because
it wasn't around back then.
So you know, I just love theidea that we can get out there
and share our voice, share ourstory.
(32:36):
It's a gift to our family.
Our voice continues on.
I just love that.
The whole idea around community.
Talk a little bit about howyou're building community around
your podcast, if you have anyplans to do that is anything
working for you to buildcommunity adjacent to your
podcast?
Speaker 2 (32:53):
I would say for me, phase one of all this journey
was just doing it and getting itout there.
And getting probably where I amnow in the website out there is
, I think, the start of phasetwo for me.
So when we look at marketing,one of the things I have found
the most frustrating aboutpodcasting is the marketing
aspect of it.
(33:14):
I initially thought, especiallywith Tales from South Florida,
that all I would have to do isreach out to these other I grew
up in wherever groups and say,hey, you guys were talking about
the Hollywood Sportatorium,Well, I've got an episode about
it on my podcast and that all16,000 people in that group
(33:34):
would come clamoring over.
Fact of the matter is that alot of people did come from that
, but they didn't necessarilystay for the next episode.
They came for that thing thatthey wanted to hear about that
time and it didn't necessarilygo to that.
So that became a realfrustration.
And also, without having thewebsite, back then I was having
to take that episode link andput it into all these different
(33:57):
Facebook pages, all thesedifferent social media sites and
that was taking me like an hourout of my day just to put it
out there and hope someoneclicked on it or hope I didn't
get banned from the group forspamming because they think I'm
trying to sell something.
Part two of all this, phase two,for me, is going to be starting
that build and that outreach ofcommunity and building the
(34:19):
community.
So, you know, I'd love to getout to some local.
It's kind of easier to do atthis time of year, you know
local fairs, arts and craftsshows, get some merch created,
you know, and things that I canhand out, little things that I
can hand out to get peopleinterested.
It's a very grassroots way todo things, I understand, but
(34:45):
it's kind of what I'mcomfortable with.
I have a marketing backgroundand it's from back in the day
when grassroots was actuallysomething you did.
We all lived by rave cards.
Back then we didn't really havesocial media or websites to do
anything for us.
That feels a little morecomfortable to me than starting
to do things like being a gueston other podcasts.
You know is the other way to doit and to kind of spread the
(35:06):
word and I just, you know, Ijust hope someone comes and
maybe they tell a friend or ifthey they just want to keep it
to themselves, they come back tothe next episode.
I'm perfectly happy with thattoo.
That's.
That's kind of where I'm at inthe community plan right now,
and it'd be interesting to seewhere it goes.
Speaker 1 (35:24):
Yeah, there's a lot of tools that we can leverage.
There's newsletters, socialmedia, your website For me.
I started our meetups for thehow to Podcast series because I
wanted to encourage otherpodcasters and give them a safe
place to get together and talkpodcasting without feeling
intimidated or that they didn'thave a voice.
I want people to come in andtalk podcasting without feeling
(35:45):
like intimidated or that hedidn't have a voice.
I want people to come in and go.
I don't know anything aboutanything.
I'm going to ask some reallystupid questions that I think
feel stupid to me, but I want tobe able to ask this in a group
where other people are going tobuild me up.
And I started our meetups andthe first two or three I sat
there by myself, Bill, nobodyshowed up, and I'm like why am I
(36:07):
doing this?
Why am I giving up time to sithere and there's nobody here?
And then, all of a sudden,somebody showed up and then
someone else showed up and nowwe've been doing these for a
while now, and what I love aboutthe meetups that we're doing is
it's not about me.
And what I love about themeetups that we're doing is it's
not about me.
It's not a Dave show.
(36:27):
It's an us show where we allget together, and I found even
today on our meetup I didn'teven talk as much as I might
normally talk, because the groupjust kind of took the
conversation on and I got to sitback and listen.
It's fun to do that.
I'm trying to encourage morepeople to come join our meetups
just so that they can meet eachother and support each other.
(36:48):
So I'm going to ask for ashameless plug from you, Bill.
Can you explain to people thepower of getting together with
other podcasters, whether at aconference or a meetup whatever?
Why is that so important tomeet other people that do what
we do?
Speaker 2 (37:02):
It's so important because you really don't have
feedback from anywhere, gettingfeedback, honest feedback on
what you're doing, and having agroup of people who answer the
questions, like you said, thequestions you think.
Well, this is so dumb, I wouldnever ask this out loud because
everyone else must know theanswer, and I'm just stupid.
It's invaluable becauseeveryone else must know the
(37:26):
answer, and I'm just stupid.
It's invaluable.
I can tell you that, and ifyou're thinking of being a
podcaster so I'm going to do theplug here you need to be a part
of this meetup group.
It's on Saturday mornings andDave has started it on Tuesdays,
I think, during the week.
I, unfortunately, am working ata time where I'd be a part of
that one too, and it is the mostselfless group of people.
(37:46):
They're nice, they're caring,they offer their support, they
reach out to you.
You can reach out to them withquestions beyond the hour and a
half of the meetup or two hours,whatever it might be.
There isn't another group outthere that I'm aware of, and
I've been a part of severaldifferent groups and none of
them have been like this before.
(38:07):
It is unique.
I mean, dave, you have you know, kudos to you and thank you.
You have created something thatif this were replicated in a lot
of other businesses even, buteven more in the podcasting
world, the world would be abetter place, because it really
is a safe place of kind, goodpeople and the only reason being
(38:30):
there is to learn and to share,and that's something you just
don't get every day in thisworld.
I would say, if you'relistening to the podcast, I have
become a huge fan of Dave's howTo podcast series.
I listen all the time.
Now Imagine that friendly voicethat you hear welcoming you and
(38:52):
thanking you all the timeduring the podcast, being in
charge of this group, and then,like you said, he kind of asks
the questions and then the groupjust takes off with it.
It's like a great collegecourse or anything like that
that you just couldn't getanywhere else, and I am so glad
and so grateful that I am a partof this group there's no other
(39:12):
way to put it.
It's really something special.
Speaker 1 (39:16):
Yeah, I'm trying to build a meetup group around the
idea that there's wisdom in thecouncil of many, and I love the
idea that we all come and we allcontribute.
We all put our two cents in andwe may disagree or see things
differently or we might have adifferent approach to how we do
what we do, but nobody everfeels like they're talked down
(39:37):
to.
That's a big part of what I tryto do in podcasting is I'm
really tired of anybody thattalks down to people or makes
them feel like they're notwelcome or they don't have a
voice in the group.
I've been in meetups we talkedabout this where I've I've sit
there as an audience member andnever given the opportunity to
(39:57):
speak and I'm like this doesn'tfeel.
I don't feel like I want tocome back, like I don't feel
like I was ever welcomed oracknowledged, you know, and I
wanted our meetup to bedifferent than that.
So, and again, I didn't want itto be a dave fest, because that
doesn't.
That's just my opinion, and myopinion is only my opinion.
It might not work for you.
(40:17):
So let's get bill's opinion onhow he does his show and let's
bring sharon in.
And let's bring Sharon in andlet's bring JJ and all these
people because it helps us toget a better perspective.
So I just like the idea thatthere's more wisdom with more
voices.
You know, that's kind of thewhole underlying theme of the
meetup.
Speaker 2 (40:36):
And everyone that's in the group has a very
different podcast than mine interms of like the subject matter
, but in terms of everythingelse, we all have this
commonality among us and that weall have the same questions, we
face the same problems.
We're just there supportingeach other.
So if that's what you soughtout to create as a safe
(40:57):
environment for people to becreative you did it.
Congratulations.
Speaker 1 (41:03):
Well, you're a big part of it, bill, so I really
appreciate that.
Speaker 2 (41:07):
And if I could ask you a, quick question, because
this is something I haven't hada chance to do.
You do eight podcasts.
Eight, yeah, I have a problem.
When did you start podcasting?
Back when?
Speaker 1 (41:21):
2019, 2020, around there Just getting it around
close to the pandemic, I guessokay, and did it grow like?
Speaker 2 (41:27):
you started with one and then the end of one year you
said I'm making two and thentwo became three.
So yeah, is is it?
It's an addiction?
Yeah, because I'll be honestwith you, I find two to be
overwhelming at times and youand you work right I work
full-time nights.
Speaker 1 (41:44):
Yeah, I do this during the daytime, so so do you
?
Speaker 2 (41:48):
have you fit sleep in anywhere?
Speaker 1 (41:50):
or well, I worked last night and I got, I slept
for two hours, went to ourmeetup.
Now I'm here with you it's liketwo in the afternoon for me
right now and then I go back towork tonight.
So I'll sleep about four orfive o'clock this evening into
tonight and then go back to work.
So that's kind of my day.
Speaker 2 (42:07):
And, if I could ask, can you list the names of your
podcasts beyond this one?
Speaker 1 (42:11):
Oh yeah.
So yeah, I actually have topull it up because there's a few
.
Well, we have the how toPodcast series, which you are on
right now.
This is one that I really lovebecause I get to meet great
people like you, though withoutthis show, I don't know how we
would have connected.
Um, and now I know your podcastas well, so that's what I love.
(42:32):
I'm a musician, so I've beendoing music for 45 years and so
I did a lot of recording and allthat stuff.
So one of my music, my one ofmy podcasts, is the add to my
playlist podcast, and that wasdone primarily.
Spotify had a way where you caninsert music into a podcast.
Then they took it away, so I'mtrying to think of how I'm going
(42:52):
to continue with the show, butI could actually have playable
songs embedded in the podcastwithout making you leave to your
Spotify playlist thing.
My songs were in the show, so Icould queue up the show, queue
up the song, talk about the song, play the song and then come
back and talk about another song.
It was really fun.
I loved it.
It was so cool.
So that's my add to my playlistpodcast.
(43:13):
It was a Spotify exclusive, sothat was that one.
I have Living my Side Hustle.
It's a podcast for anybody thatdoes something on the side of
which I do all the time, sothat's another one.
I have the Upcycle Canadapodcast.
It's where we take things thatpeople don't want.
Instead of recycling them, weupcycle.
So it used to be one thing andwe turn it into something
(43:34):
totally different and keep itout of the landfill.
So that's the thing that mywife and I started a little
business about 10 years ago andwe upcycle products, keep them
out of landfill, so we had ourlittle business and everything.
So that's that podcast.
I did that one with my wife,jen.
I have Living the Next Chapterpodcast, which is an author
podcast that has almost 500episodes in three years and I'm
(43:57):
not an author, but I interviewauthors and I get to meet people
from around the world Hollywoodactors, musicians, anybody
that's written, anything Netflixwriters.
It's amazing.
It's a really fun podcast.
I have Dad Space, a podcast fordads by dads, because I'm an
empty nest dad and my threechildren are out of the house
now, so I want to share dadlessons and life lessons with
(44:21):
other dads and give them toolsto help them be a better dad and
bring other dads on to talkabout their dad's story, so that
one's that was fun for me.
I love that one.
I have the daily Santa podcast,which is daily 25 episodes in a
row for children leading up toChristmas, where, um, we count
(44:42):
down to Christmas and it's allkind of like AI voices with me
mixed in the mix, and again it'sall for kids.
I always want to do a kid'spodcast, so that was fun.
So that's only.
It's live 365 days a year, butprimarily focused on December
1st to December 25th.
And then I have the podcastediting and support show where I
(45:03):
help podcasters find an editorand editors to find a podcaster,
where we can talk about how tohire somebody and how to find a
good editor and what does goodsound like and we kind of get
more into that side of thepodcasting side of podcasting,
so that one's really fun to doand I really enjoy that one.
And then on top of that I doedit for other people as well.
(45:25):
So I'm an editor helping othershows.
So all that's on my True MediaSolutions website.
But those are my podcasts.
I love every one of them and Iwish I had more time because I
do more, but my wife's likethat's enough, that's enough,
that's enough.
Speaker 2 (45:41):
That's.
I mean that's great and I'mglad I got that list down so now
I can start listening, becauseI was like searching.
I was like, okay, where's otherDave?
Other Dave podcast.
Speaker 1 (45:51):
Well, you're brave.
If you need more Dave in yourlife, you're very brave, it's
good.
So, bill, I want to wrap upwith this because I think I'm
again going back to the legacypiece.
I really think that's important.
I love that you're doing thatthrough your podcasting journey.
I'll kind of give you my answerto kind of frame what I'm kind
of going for with you thisquestion.
(46:12):
I think my purpose in life is tocollect people.
That's my goal.
If I was to walk out of a roomand the people that know me my
family, my community, my friends, all that if they could talk
freely and openly about me, Iwant them to say that, dave
collected people.
You're part of my collection,bill.
(46:33):
I just love meeting new peopleand expanding my community, one
person at a time.
That brings a lot of joy to me.
Through podcasting, that givesme the opportunity to do that.
So, again, I've hadconversations with people I
should never have time with andpeople I would never meet
otherwise.
So I feel that's my mission inlife is to collect people.
(46:54):
What's your mission in life,bill Monty?
What is that thing that, if youcould kind of narrow it down
for us, could be podcast related, could just be life in general.
But what is Bill Monty'spurpose?
Why are you here?
Speaker 2 (47:09):
For me, I think it's if I walked out of the room or
when I'm no longer here, ifpeople say, well, what, what
about?
Bill was special?
I would like people to say hemade a difference.
And if that was on my well, Iplan to be cremated, put out to
sea so it won't be a headstone.
But if there was a headstone,if it had my name and said he
(47:29):
made a difference, that would begood enough for me.
Both of my podcasts I end withthe words.
Every single episode I end withbe kind.
And there was a phrase by theDalai Lama be kind whenever
possible.
It's always possible, and Ijust think the world could use a
little more kindness.
So my mission is to make adifference every day in
someone's life, one littledifference a stranger, someone
(47:52):
that I know, someone that I love, whoever it might be.
If I just do one that day,that's enough.
If I can do more than one,that's even better.
Speaker 1 (48:00):
Well, bill, I can tell you you're already on the
right path because you've donethat for me through your podcast
, through your connection withme, through our meetups and just
having time with you.
You're on the right pathbecause you're having an impact
in some guy up in Canada.
So thank you for doing that.
Thank you Everyone.
All information for Bill in theshow notes, as always.
You know how we do things.
Please, what I'm asking fromeveryone that listens to the how
(48:21):
to Podcast show is to go andcheck out Bill's shows, to
listen when you listen, listento the entirety of every episode
that you listen to and leavehim some feedback.
Leave him reviews, leave himwhatever, whatever he has out
there that you can do to respond.
Please do that and let Billknow that you're connecting with
him, because I want toencourage him on his mission to
(48:43):
do exactly what he said and toleave that impact on others.
So, everyone, please, I'masking you to do that.
Let's support each other aspodcasters.
Bill, again, thank you so muchfor being on the how to Podcast
series.
Speaker 2 (48:55):
Thank you, Dave, and be kind.
Speaker 1 (49:01):
Hey, thanks for listening to the podcast all the
way through to the end.
I love having these great guestco-hosts on the show to share
their podcast with you.
You have some homework to do.
What I'm asking of you is to gocheck out our featured guest
co-host today.
Go over and listen to theirpodcast.
(49:21):
The links are always in theshow notes.
I'd love for you to go and givethem your love and support, and
I think if we can all do thatfor each other, podcasting will
be a lot more fun for all of us.
So it's time to do what you'veasked others to do for you.
It's time to do for this guestco-host Links in the show notes.
(49:43):
Go over and check out theirshow and leave them a review.
Do the follow.
Go, listen to their episodes infull, the entirety of an
episode, which again shows tothe apps that it's a good
podcast because you're goingthere and you're staying to the
end.
Probably one of the best waysyou can help a podcaster grow
(50:04):
their audience and be shown tomore people is by simply going
and listening wherever youlisten to the very end.
Like you're doing right now here.
This is the perfect way tosignal to wherever you're
listening on.
This is a podcast worthpromoting and all of the apps
(50:24):
want you to stay on as long aspossible.
So go over and listen to ourguest co-host episode and leave
them some feedback.
If they have a, buy me a coffee, send them a coffee.
If they have a speak pipe, sendthem a voice message.
If they have an email, sendthem an email.
If they're on Instagram, sendthem a direct message.
(50:44):
Do something to support ourguest co-hosts.
They've given up their time tobe here with you, to be here
with me, and we can give thatback to them with time and
attention, our love, our support.
Thank you for doing all thatfor me as well here on the how
to Podcast series.
We'll talk to you soon for ournext episode.
No-transcript.
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