Billy Diamond's Branding For Entertainers Podcast

Billy Diamond's Branding For Entertainers Podcast

If you’re frustrated because you struggle in the entertainment business, then Branding for Entertainers podcast will help. If you’re looking for valuable insights into the most common and frustrating identity issues that both amateur and even professional entertainers face, then the BFE podcast will help you shine. Billy Diamond brings you practical advice and formulas to get people to remember who you are and keep them talking about your brand. Billy and the world’s leading experts will help you polish your visual, verbal, and virtual identity so that entertainment buyers, agents, and your live audience will listen. Each episode is geared to help you get your message out, grow your business, stand out in the marketplace, and have a blast doing it!


March 20, 2023 54 min

One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience. 

Mark as Played

In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.

Mark as Played

In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer.


Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.9...

Mark as Played

In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.

Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decade...

Mark as Played

Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and ...

Mark as Played
September 30, 2022 36 min


This is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.

Find out the voice of your brand so that you can attra...

Mark as Played

The BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes.

Listen to this episode so that we can get you up to speed with what's next.

Mark as Played


We return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real n...

Mark as Played


Oftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. 


Mark's website:, Follow Mark on Instagram, Learn about M...

Mark as Played


We take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. 


Landon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter,, Other podcast mentions: tiktok....

Mark as Played

Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.

Mark as Played
November 21, 2021 32 min

Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...

  • Mixing Up Your Social Media
  • Getting Personal on Social Media
  • Small Acts of Kindness
  • Cross-Branding with Your Logo
  • Bless and You Will Be Blessed
  • Doing...
Mark as Played
November 6, 2021 31 min

Do you know and understand the 4 ingredients that go into making your brand stand out?
In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come. 
Part 1 in a series.

Mark as Played

Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience.

In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about  Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you ...

Mark as Played

Follow the journey of a middle school teacher as she strived to become a national comedy club headliner.

Check out Sharon's website at

Sharon has visited Uganda, Africa four times. She performs comedy for Ugandan audiences and delivers food and supplies to two schools and many elderly people. HELP support her efforts... just $5 bucks at a time by purchasing a bracelet. The Uganda Project

Sharon on YouTube


Mark as Played

Ken Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig.

Show Notes:

Ken's top 10 book list - must-reads for entertainers. Download the list at:

Mark as Played

Howard Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear to take your next step.

Mark as Played

Whether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also lets you in on some secrets of the cruise ship industry that he has gained (50 years combined ...

Mark as Played


As a young boy, Jason Michaels was diagnosed with Tourette Syndrome. The diagnosis could have stopped him in his tracks but he chose to chase his career in acting and later as a magician. Today he combines his love of performing, sharing his story, and also training people on how to be resilient. You’ll love Jason’s journey to get to the top and his thoughts on branding.


Mark as Played
January 14, 2021 33 min

In This Episode:

To say 2020 was a hard year is an understatement. We take a look back and a look ahead for 2021 with this call-in episode.

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.


    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.


    New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.