Sure, the best professional athletes pull in salaries to match. But to find the real money in sports, you need to look someplace else: endorsements.
In this episode of "Binge Sesh," hosts Matt Brennan and Kareem Maddox draw inspiration from Nike cofounder Phil Knight's pursuit of Magic Johnson in "Winning Time." With help from the HBO series' executive producer Rodney Barnes and industry insiders, we explore the origin, development and explosion of athlete endorsement deals, from a $6.6-million baseball card to social media "microinfluencers" and more.
For the podcast transcript, photos and links to much more, visit the episode page on latimes.com.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.