All Episodes

July 18, 2024 55 mins

Dive into the enchanting world of branding with Emily Paulsen, founder of Electric Collab. Discover her journey from corporate roles, from brands like Abercrombie & Fitch, and Wendy’s, to embarking on the brave journey to entrepreneurship. In this live stream you will learn how she helps female entrepreneurs create powerful, emotional brand connections, that make business dreams come true! In this episode, Emily will share her insights on: 

- Pivotal moments in her career 
- Building connections through brand stories 
- Overcoming fears and doubts in the transition to entrepreneurship 
- Navigating the rollercoaster of branding 
- The magic of visual and digital consistency in branding 
- Balancing personal and business branding with authenticity 
- Future trends in branding 
- Heartfelt advice for aspiring women entrepreneurs 

Key Moments:
 [00:00] Welcome to Bippity Boppity Business
 [00:24] Magical Marketing Lessons
 [01:07] Meet Emily Paulson
 [01:56] Disney-Themed Entrepreneurial Journey 
[02:43] Simba's Path to Entrepreneurship 
[05:26] The Leap into Entrepreneurship 
[07:50] Corporate Lessons in Branding 
[10:59] Crafting Emotional Connections [
16:33] Overcoming Branding Challenges 
[20:21] Positioning Your Brand for Success 
[29:17] The Importance of Personal Branding 
[29:42] Balancing Personal and Business Branding 
[30:24] Human Touch in Branding 
[31:11] The Role of Mascots in Branding 
[32:53] Client Stories and Emotional Connections 
[37:08] Trends in Branding for 2024 
[39:20] The Power of Consistency in Branding 
[43:00] Advice for Aspiring Entrepreneurs 
[46:16] Embracing Change and Resilience 
[53:33] Connecting with a Branding Expert Unlock the secrets to creating a brand that resonates deeply with your audience. 
 


Follow Emily Paulsen 
Website: Electric Collab:  https://www.electriccollab.com/ 
Instagram: @heyemilypaulsen :  https://www.electriccollab.com/ 
LinkedIn: Emily Paulsen https://www.linkedin.com/in/hey-emily-paulsen/


Tune in for an inspiring conversation filled with practical advice and a sprinkle of Disney magic! 

Be our guest- it IS live after all. 😀 

#Branding #Entrepreneurship #LiveInterview .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.