Creative Business Strategies for the Digital Era | Former Mattel SVP Christopher Keenan

Looking to transform your brand’s narrative and connect with your audience on a deeper level? Today we’re exploring a world where creativity meets commerce. Join us to discover creative strategies for telling stories that truly connect with your audience!

From the vault of Bippity Boppity Business comes a never-before-seen interview with Christopher Keenan, former SVP of Global Content at Mattel. From whimsical childhood drawings to leading content strategies for iconic brands such as Barbie, Chris offers an enchanting glimpse into the art of balancing wonder and business.

Don’t just build a brand—tell a story that matters! Whether you're a creative or an entrepreneur, this episode will provide you with unique business strategies so you can succeed in the digital era! ✨

In this episode, Chris and Rita discuss:

• The Birth of Creativity: Discover Christopher's early artistic spark and how it defined his path in the entertainment industry.
• Bridging Education and Entertainment: Learn how teaching and storytelling align to inspire meaningful children's content.
• Balancing Creative and Business Goals: Insights on meeting company demands while maintaining creative integrity.
• Barbie’s Evolution as a Storytelling Icon: Hear how Barbie's character has adapted by engaging audiences through relatable and contemporary narratives.
• The Essence of Immersive Storytelling: How to create engaging content that turns consumers into superfans.
• Personal Growth in Creative Careers: Reflect on career-defining moments, challenges, and triumphs in Christopher's storytelling journey.
• Digital Innovation in Storytelling: Explore how Barbie's transition to digital platforms like vlogging continues to captivate and teach young audiences.
• Advice for Aspiring Storytellers: Tips on networking and standing out in creative fields with an authentic, unique voice.

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

 

Do you wish to connect with our special guests?

Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopher-keenan-0a1b821

 

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

 

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

 

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.

 

Bippity Boppity Business is not affiliated with the Walt Disney Company or brand. The content of this podcast is meant for educational purposes. Guests featured in Bippity Boppity Business are voicing personal thoughts and opinions and are not directly representing the Walt Disney World Company or brand.