Brand storytelling is a magical skill that can transform your business into the business of your (and your clients’) dreams. Today, we’re exploring how!
In this episode of Bippity Boppity Business, Rita is joined by Beatrice Gutknecht, a brand strategy guru, entrepreneur, and host of The Art of Branding podcast. With a passion for breaking free from societal norms and finding unique voices, Beatrice guides us on a journey to uncover the secrets behind creating a brand that stands out.
Tune in as Beatrice talks about how to define your brand's voice, navigate the world of archetypes, and differentiate your business in a crowded market. By the end, you’ll be floating away with magical, yet practical steps to transform into your brand strategy.
In this episode, Beatrice and Rita discuss:
- The Importance of Differentiation: Learn why doing things differently and thinking "what could" instead of "should" is pivotal to making an impact.
- Identifying Your Audience: Insightful tips on how to identify who your ideal customers are (and aren't).
- Infusing Archetypes in Business: Discover how Cinderella's archetypes of innocence, simplicity, and relatability can shape your business messaging.
- Understanding Brand Values: Before diving into visual branding, understand why aligning your brand values and business operations is crucial.
- The Role of AI in Branding: Explore the integration of AI tools like chatGPT while maintaining originality and human touch in your content.
- Client Archetypes: Insights on the personas of technical engineers, financial types, and creatives, and how to cater to each.
- Real-World Examples: Learn from brands like Apple and Microsoft.
- Visual and Content Cohesiveness: The importance of aligning visual representation with your business goals and values.
- Scenario Case Study: Rita and Beatrice discuss a hypothetical rebranding strategy for Cinderella's software company. What they discover is pure magic!
Tune in and prepare to reignite your brand's voice and discover new ways to make your business stand out!
Do you wish to connect with our special guest?
LinkedIn: https://www.linkedin.com/in/beatricegutknecht
Website: https://www.badasserybyb.com
Instagram: @badasserybyb
YouTube: Badassery by Beatrice
Podcast: The Art of Branding
Newsletter: The Badass Mob
Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!
Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.
Connect with Rita:
Visit her website: https://bippityboppitybiz.com
Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me.
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