Sales Beyond Numbers: The Power of Creative Stories ft. Melissa Richards-Person

Ever wondered: “How do I get more sales?” Today’s guest is going to give you the inspiration you need to answer that question and make it your reality. In this episode of Bippity Boppity Business, we’re joined by Melissa Richards-Person, CMO of Third Arm Consulting, who’s here to show us how storytelling fuels business growth and brand loyalty that’s almost as magical as Cinderella’s carriage.

Melissa’s career is a true tale of blending storytelling, data, and active listening to generate massive sales growth in businesses like Starbucks and Olive Garden. She’s worked her magic at KFC, revitalizing their Family Meals category and driving a $115.5 million revenue increase, and as SVP at Papa John’s, where her strategic campaigns led to record-breaking product launches and market expansion.

What we love most about Melissa is the commitment to her craft. She has the ability to craft compelling campaigns, achieve extraordinary growth, and turn your everyday average person into a loyal brand super fan. And THAT is magic!

Ready to get inspired, boost your sales, and create fans for life? Tune in to learn how! ✨

In this episode, Melissa and Rita discuss:

• The Beginning of Her Career: Melissa highlights her experience working at Disney, plus her stint in radio promotions.
• The Essence of Brand DNA: Discover how understanding and leveraging your brand’s unique DNA can help differentiate your business and ensure consistent growth, even when expanding to new locations.
• Top 3 Lessons on Brand Growth: Hear the challenging lessons Melissa has learned from growing brands like Starbucks, KFC, Papa John’s, and Olive Garden.
• Creating Brand Super Fans: Strategies and tips for creating and sustaining brand loyalty and motivating your customers to buy.
• Personalization of Marketing: Learn why it’s so powerful to personalize your sales touch points and speak to your audience like you know them (because you do!).
• Stuffed Storytime: Melissa shares the innovative origin story of Papa John’s stuffed crust, garlic sauce, and her other explosive product launches.

Stay tuned to hear how Melissa would help Tiana from Princess and The Frog grow her brand and expand her restaurant to new locations! 😋

Magical Resources:

• Book a discovery call with Melissa at Third Arm Consulting: https://www.getathirdarm.com
• Entreprenista: https://entreprenista.com

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Do you wish to connect with our special guests?

• Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissa-richards-person-3rdarm

Connect with Rita:

• Visit her website: https://bippityboppitybiz.com
• Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s podcast consulting company Reignite Media at https://reignitemedia.onepage.me. 

Bippity Boppity Business is not affiliated with the Walt Disney Company or brand. The content of this podcast is meant for educational purposes. Guests featured in Bippity Boppity Business are voicing personal thoughts and opinions and are not directly representing the Walt Disney World Company or brand.