Episode 49: Dr. Terry Zimmerman's Success in Balancing a Business Built on Beauty.

Welcome to this episode, where I, Kelly Brothers, take you on a fascinating journey with the esteemed Dr. Terry Zimmerman, a renowned plastic surgeon from Folsom. Join me as we explore Dr. Zimmerman's inspiring path from his childhood dreams in Los Angeles to his accomplished medical career. As a child, Dr. Zimmerman dreamed of becoming an astronaut or race car driver, but his love for precision ultimately led him to medicine, specifically the transformative field of plastic surgery. In our conversation, Dr. Zimmerman shares his educational journey from UC San Diego to USC, and his specialized training at UC Davis. His early passion for constructing model airplanes laid the foundation for his meticulous approach to surgery, emphasizing the precision and artistic nature required in plastic surgery. As we continue into the evolution of his practice, Dr. Zimmerman candidly discusses transitioning from reconstructive to cosmetic surgery. He shares insights on the business side of his practice, highlighting the power of word-of-mouth marketing over traditional methods and the challenges posed by insurance companies and medical tourism. His perspective on the economic indicators tied to cosmetic procedures offers a unique lens on how the field adapts to societal and economic shifts, particularly during and after the pandemic. Dr. Zimmerman also enlightens us on the latest advancements in plastic surgery techniques, from the impact of weight loss drugs like Ozempic to the increasing demand for skin tightening procedures. We discuss new trends, including the most sought-after procedures for men in 2024, and the importance of understanding patient motivations. You can learn more about Dr. Zimmerman's practice in the link below: https://www.zimmermancenter.com/ For more information on what we provide at CAPTRUST visit www.captrust.com. You can contact me, Kelly Brothers, through the show at: [e-mail] To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/