Episode 61 : From Produce to Principal, Rick Smith's Journey With Tri Counties Bank.

Could a leap from the produce aisle to the banking world be the secret to thriving in finance? Rick Smith, CEO of Tri Counties Bank, certainly makes a compelling case. Hear Rick's remarkable journey, starting from his beginnings in Sacramento to his innovative integration of bank branches in grocery stores in 1993. Rick's energetic narrative highlights how his athletic spirit fueled his success, and he offers candid insights into the risks and rewards of making significant career transitions while balancing family life. Rick doesn't just share stories; he offers a visionary perspective on the future of banking. As digital platforms increasingly eclipse traditional branches, the conversation underscores the enduring value of personalized financial advice. He and Kelly explore the evolving habits across generations, from tech-savvy youths to tradition-loving seniors. They discuss the relevance of cash in an era dominated by digital payments. Success at the bank is the result of focus on the crucial role of trust and collaboration in maintaining strong client relationships, even as the industry shifts. California's dynamic economy sets the stage for Rick to shed light on the unique challenges and opportunities present in this diverse state. From the high cost of living to the alluring prospects of remote work, the intricate balance businesses must find to thrive is a theme heard often in the bank. Mergers, acquisitions, and a commitment to service remain key topics as Rick emphasizes a comprehensive, client-centered approach that goes beyond mere transactions. Rick Smith, exemplifies how the art of banking is as much about human connection as it is about numbers. To learn more about Tri Counties Bank, visit https://www.tcbk.com/ For more information on what we provide at Captrust visit www.captrust.com. You can contact me, Kelly Brothers, through the show at: [e-mail] To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/ (00:00) Rick Smith CEO Rick Smith shares his journey from produce business to banking, discussing leadership, sports, and family influences at Tri Counties Bank. (13:15) Future of Banking and Cash Banking is shifting to digital platforms, but branches still offer value for personalized advice. Generational differences and the decline of cash are also discussed. (21:53) California's Economic Strength and Future Prospects California's economic power and challenges for banking, mergers and acquisitions, high taxes and living costs, and adapting to remote work. (33:04) Banking Banking's future: personalized advice, trust, collaboration, and balancing career with personal commitments. (36:36) Building Relationships and Creating Value Nature's evolving relationships in financial services, from investment to planning, learning from peers, and building meaningful client relationships.