Key Topics Covered:
- How COVID reshaped Bruce’s approach to relationship-building and sales
- The mindset behind closing a $5.5M deal (on a napkin!)
- 5G, IoT, and the challenges of scaling next-gen infrastructure
- The game-changing role of AI in traffic, telecom, and enterprise
- Why big pipelines matter—and how to build them right
- Overcoming rejection, burnout, and the long sales cycle
- Mentorship, resilience, and paying it forward in your career
Mentioned in This Episode
- NoTraffic – AI-powered traffic management platform
- Franklin Covey & Solution Selling frameworks
- The evolution of BSS/OSS and smart city infrastructure
- How cloud-native and AI tools are disrupting legacy industries
- The power of community, mentorship, and long-term relationships
About Bruce Katzel
Bruce Katzel is a high-impact sales executive with expertise in IoT, 5G, AI, and telecom solutions. He’s led major digital transformation projects, built cross-vertical partnerships, and worked closely with startups and enterprises alike. Now, he’s focused on mentoring the next generation of sellers, helping companies craft smart go-to-market plans, and championing meaningful, purpose-driven growth.
Connect with Bruce Katzel
LinkedIn: https://www.linkedin.com/in/bruce-katzel-595493/
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