Key Topics Covered:
- Adriana’s journey from Caracas to CMO: resilience, culture, and career pivots
- How to “tropicalize” global brands for markets like Latin America and the Caribbean
- The role of mentorship and legacy-building for women in tech
- Bridging professional success with personal purpose—especially as a mother of a neurodivergent child
- Why listening, empathy, and empowerment are underrated marketing tools
- Advice for aspiring marketers in fast-moving industries like tech and finance
- How to prepare teams that thrive long after you’ve left
Mentioned in This Episode
- Bravo – Adriana’s current role as CMO
- Mindvalley – The experience that reshaped her leadership mindset
- Upnotch – Global mentorship platform for executives
- Autism advocacy – Supporting content strategies for neurodivergent families
- BlackBerry & Ogilvy – Early career stepping stones
- Kuala Lumpur (KL) – The city that sparked personal transformation (and great foot massages)
Adriana’s Wisdom Highlights:
“Marketing is about people. Listen first, then lead.”
“We can have it all—as women, professionals, and community builders.”
“Some of my biggest achievements aren’t on paper. They’re in the people I helped rise.”
“Leadership isn’t about holding a title. It’s about preparing others to take yours.”
About Adriana Pirela
Adriana Pirela is an award-winning Chief Marketing Officer with deep expertise in tech, fintech, and global brand strategy. She’s led marketing initiatives in over 30 countries, mentored emerging leaders through platforms like Upnotch, and was named one of the Top 25 Mentors for Women in Tech in 2025. A proud Latina, mother, and advocate, Adriana combines heart and hustle to create marketing that resonates and leadership that uplifts.
Connect with Adriana Pirela
LinkedIn: https://www.linkedin.com/in/adripirela
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