BizMagic Podcast

In this episode, I’m getting into something I’m super passionate about—continuing education for business owners. Because yes, we should all be learning as we grow… but we also don’t need to drown in a sea of unread newsletters, abandoned courses, and “maybe someday” content.

So here’s the scoop, straight from my experience and an idea sparked by a long-time biz connection:

• Why continuing biz education matters (and what happens wh...

This one’s for all of you hiding behind your laptop, hoping no one notices you haven’t posted since May. I sat down with the brilliant and refreshingly real Megan Hamilton to talk all things visibility in your business.

Megan is a speaking, confidence, and visibility coach—and she brings some serious depth to this conversation. We get into the emotional weeds of showing up in your business and how to make it feel actually doable wit...

This episode is a little different, y’all—because BizMagic just turned 8 years old! 🥳

So I’m throwing a party in podcast form. This one’s part celebration, part reflection, and part storytime about how this wild business of mine came to be—and what I’ve learned (and unlearned) along the way.

If you’ve ever scaled too fast, hired the wrong person, clung to a million-dollar fantasy check, or wondered if you’re doing it “right,” this o...

Today, we dig into how to keep your business seen—even when you’re running on empty—thanks to the brilliant Marketing Minimum framework from Shari Balouchi. We cut through the shiny fluff and get down to bite-sized strategies that actually stick.

In this episode, you’ll learn:

• What a “Marketing Minimum” actually is—and why it means way more than skimping on visibility.
• How to pre-decide and OWN your lowest-effort marketing actions...

Today we’re talking about one of my favorite sanity-saving business moves: optimizing the tools you're already using.

This isn’t about adding more to your plate—it’s about doing more with less.

Inside this episode, I walk you through exactly how to clean up your tech stack and streamline the backend of your business without going down another software rabbit hole.

You’ll learn:

• Why quarterly tool audits can save you major time...

Let’s talk about the three little letters that give a lot of business owners the ick: SEO.

This episode is NOT another jargon-packed, algorithm-fueled stress spiral. Instead, I sat down with Jodie Mitchell from Nowhere to No 1 to break SEO down in a way that actually makes sense and feels doable.

In this episode, we cover:

• What SEO really is (and how to stop making it scarier than it is)
• The three types of SEO—and why “on-page” is ...

If you’ve got a website (or you’re trying to build one without burning it all down), this episode is for you. I’m breaking down the 12 must-haves every small business website should include—plus some bonus best practices to help you get more conversions and create a better experience for your people.

I’ve been building websites since the days of Yahoo Site Builder (hello, 90s soap opera fangirl life 👋), so yeah—I’ve seen it all. Wh...

Today on the Biz Magic Podcast, I’m joined by the amazing Melissa Rich of Virtually Done Systems—workflow queen and systems whisperer for creatives who swear they “just aren’t systems people.” Spoiler: They are. And you are, too.

We’re diving into the behind-the-scenes dream team duo: your CRM and your Project Management tool. If you’ve ever felt like you’re duct-taping your biz together with a handful of random tools and a prayer, ...

Let’s be real—your brain wasn’t meant to carry every client task, content idea, and “buy oat milk” reminder. In this episode, I’m breaking down why a project management tool isn’t just a “nice to have” but a “how-am-I-not-using-this-already” kind of tool—no matter where you are in your business journey.

Whether you’re still riding solo or wrangling a growing team, I’ll walk you through:

• Why a PM tool is your ticket to less mental...

This episode is the permission slip, pep talk, AND strategy download you didn’t know you needed.

I’m joined by the one and only Keriann Bellamy—a ridiculously talented content strategist, email copywriter, and yes, the Content Manager here at BizMagic! Keriann is breaking down her signature framework of the four types of content your business actually needs to build trust and drive real, honest-to-goodness sales.

No hype. No trends. ...

Today’s episode? It’s for when things are really hard. Like… the world’s-on-fire, tech’s-breaking, brain’s-short-circuiting kind of hard. Whether you're grieving, dealing with burnout, or your business is scaling faster than your sanity can keep up—I got you.

We’re talking about how to keep showing up when you feel like hiding under your desk (no shame, I’ve been there).

In this episode, I dig into:

• What “hard” really means (...

In this episode, I sat down with my longtime client and communication powerhouse, Lisa Merlo Booth, to talk about the sticky (but super important) stuff: defensiveness in business communication.

Lisa is a relationship coach, speaker, and full-on paradigm shifter who's on a mission to transform how we show up in relationships—romantic, professional, and everything in between. This convo was juicy, real, and full of “aha” moments...

In this episode of the BizMagic Podcast, I’m diving headfirst into the sparkly, chaotic world of all-in-one business platforms (lookin’ at you Kajabi, Kartra, GoHighLevel, etc.).

Are they unicorns that solve all your biz tech woes? Or shiny, overpriced distractions that leave you screaming into your coffee? Buckle up, 'cause I’ve got thoughts.

In this episode, we’re talkin’:

• What all-in-ones actually are and what they promise...

Let’s be real—I used to ignore my email list like it was an old Tamagotchi I forgot to feed. But once I realized how much actual power it has to reach people directly (no algorithm middleman)? Total game-changer.

In this episode, I sat down with the brilliant and badass Blaire Brown of Visionary Advantages to talk all things email marketing—specifically why “Direct to Inbox” is where it’s at in 2025. 

We get into:

• Why relying sole...

In this episode of the BizMagic Podcast, I’m diving into the world of workflows—yep, that buzzword everyone loves to say but rarely explains. Spoiler alert: you probably already have some workflows, even if they’re unintentional and held together with duct tape and willpower.

Workflow Magic: 5 Tips to Streamline Your Day is packed with the exact steps I use (and teach my clients) to take the chaos out of daily biz tasks. Whether you...

It’s time for some real talk about email marketing platforms—because I’ve used a ton of them, and I have thoughts. In this episode, I’m spilling the tea on which ESPs (email service providers) I actually like, which ones are solid free options, and which ones I would 100% ghost if they were people.

I’m breaking down why Kit (formerly ConvertKit) is my ride or die, why MailerLite is a strong runner-up, and why MailChimp makes me want...

Welcome back to another episode of the BizMagic Podcast! This time, we're diving into a topic that doesn't always get the attention it deserves but is essential for business growth: storytelling.

Joining me is Katelyn Calhoun, an Emmy-nominated filmmaker and the founder of Calhoun Creative Consulting, where she helps businesses craft compelling narratives that resonate. If you’ve ever wondered why storytelling is important...

Welcome back to another episode of the BizMagic Podcast, where tech meets business with a side of sarcasm! Today, we’re diving into a tool that can completely transform how you run your business: a CRM (Customer Relationship Management system).

If you’ve ever lost track of a lead, scrambled to find client details, or felt overwhelmed by admin tasks, a CRM might be your new best friend. In this episode, we cover:

• What a CRM actual...

In this episode of the BizMagic Podcast, we’re diving into one of the hardest but most necessary parts of running a business—adapting to change! I sit down with my business coach, agency expert, and launch pro Tasha Booth to talk about how to recognize when it’s time to pivot, the mindset shifts that make transitions easier, and how to overcome the fear of change.

Tasha shares her own business evolution, from virtual assistant to ag...