June 23, 2025 • 19 mins
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Stop waiting for someone to discover your genius.
The painful truth many brilliant women consultants face is that mastering your craft isn't enough when nobody beyond your immediate circle knows about your expertise. You've built a solid reputation, yet somehow the biggest opportunities continue to go to others with half your experience.
This visibility gap exists because many of us have been conditioned to play small. Through years of corporate training or societal expectations, we've learned that safety comes from blending in rather than standing out, and breaking through requires strategic discomfort.
The modern consulting landscape rewards those who are willing to be visible. Your expertise deserves recognition, your business deserves growth, and your bank account deserves the revenue that comes from claiming your rightful space. What risk will you take this week to increase your visibility?
*********
Do you want to know Why Don't They See Your Genius? TAKE THE QUIZ to find out!
For more information, visit www.excelatconsulting.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Stop waiting for someone to discover your genius,
because they won't.
Well, today we're talking aboutthe visibility gap that's
keeping brilliant womenconsultants like you stuck in
referral mode, and why beingbrilliant in private is actually
keeping you broke in public.
Now, I know that may sound alittle bit harsh, but we're
(00:22):
going to go there today becauseI see this pattern everywhere
Brilliant women consultants whomaster their craft, but somehow
the biggest opportunities keepgoing to someone else.
And if you've ever felt thatyou've done everything right,
you've built your reputation,you've delivered excellent work,
(00:42):
you've stayed true to yourcraft, but somehow the bigger
contracts, the better clients,they still pass you by.
You know, I had thisconversation recently with a
client who put it perfectlyshe's a brilliant consultant
that has been in the game foryears and she's built her
business mainly based onreferrals.
(01:03):
That's not any surprise to manyof us.
That's how most of us will getstarted, and her start was
actually pretty solid becauseshe had a rock solid network.
But what she's found is thatoutside of that network, outside
of that inner circle, she wasstruggling to be known and to be
respected.
And here's what she told me,and I'm just repeating what she
(01:27):
said.
You know, I've got a solidreputation inside of my circles,
but outside of them I'm still astranger and I keep watching
people with half the experiencelanding high-level contracts
that I know I can knock out ofthe park and, let's be honest,
that hits hard.
I mean it hit me hard becausethat's a quiet frustration, but
(01:50):
it's real and a lot of us feelit, but we rarely say that out
loud.
So today I'm gonna break downthe exact mindset shifts and
moves to help you break out ofthis referral only mode and
become the go-to consultant inyour space.
Now, if you're new here, hi, myname is Dr Angelina and this
(02:14):
podcast is where we have realconversations and begin to shift
our way of thinking aboutvisibility and sales and
sustainable growth, so yourbusiness can thrive without you
burning out.
Now let's talk about whyplaying small might be your
comfort zone but also, honestlyspeaking, it is your biggest
(02:34):
block.
You've built a body of work,you've got the track record, but
you're still hoping that theright client or the right
stakeholder I would saygatekeeper or opportunity just
stumbles across your path.
And, to be honest with you,that's not strategy, it's more
(02:56):
so survival mode.
And here's what happens when webegin to wait for those
discovery moments.
One is that we start tooutsource our visibility to
proximity, meaning that weassume that being excellent
within our circles willautomatically translate to the
outside.
(03:16):
And, in all honesty, justbecause someone knows the great
work that you do within aspecific network or within an
inner circle doesn't mean thatthey are going to mention your
name.
Usually, when we are thinkingabout growth this way, we're
relying on the goodness ofothers and, yes, they can be our
advocate, there can be oursupporters, and they can share
(03:39):
our information or a name orpass on the referral when the
opportunity presents or whenthey actually think about it.
But in their defense, it's nottheir job, and so if we are
relying on that, then we'realready setting ourselves up to
be a little bit behind the eightball.
So we want to have a way toreach beyond them.
And another way that this oftenhappens is that we can confuse
(04:03):
reputation with recognition.
Your reputation is built basedupon the work that you've done
and what people know of thequality that you offer and the
excellence that you present.
But because that's yourreputation, it doesn't mean that
that reputation is known widely.
You have to share that, youhave to market that you have to
(04:27):
really get out there and letother people know the reputation
that you have and build yourbrand on that reputation.
So just because you have agreat reputation doesn't
necessarily mean that it's goingto be a reputation that many
people are aware of or knowabout.
And, lastly, we tend to burnenergy on proving our worth and
(04:48):
trying to prove that we deservea certain job or a certain
client and, honestly, oftentimeswe're proving that to rooms and
people that we've outgrown.
You are doing so much more andcapable of doing so much more,
but you're still trying to proveto people who have yet to see
the value in what you do.
(05:09):
So in those instances, insteadof architecting a way of
building your business outsideof these confined spaces that
have people with narrow mindsets, you're stuck in this cycle of
just constantly trying to proveyourself, instead of trying to
show others who already know andbelieve that you can offer that
(05:31):
level of excellence andcapability, showing them what
you have to offer and why you'rethe best fit.
These are all ways that we makethings difficult for ourselves
without doing so intentionally,and meanwhile, many of these
other people with the louderbrands but maybe the shallower
roots in their practice areactually shaping their narrative
(05:52):
, because oftentimes, when itcomes to marketing and sales in
particular and this is true evenin the consulting space it's
driven by a narrative, by astory that we're telling, and
they are telling the right story.
They're sharing what peopleneed to hear and the things that
are going to make their brandand their business grow.
(06:13):
So listen, influence is notawarded.
Someone is not going to givethat to you.
It has to be built.
You need to build thatinfluence and authority, and so
I'm not just here to be built.
You need to build thatinfluence and authority, and so
I'm not just here to inspire you.
I want to walk you through whatyou need to do to build that
type of architecture in yourbusiness, because I want you to
(06:35):
be able to do this, and so justkeep listening and keep going
along with me, and I'll show youhow these different strategic
shifts can actually bring you awhole new level of visibility,
because that new level ofvisibility is what you need in
order to sell your businesswithout selling your soul, and I
know that that is what youactually want to do Now, when it
(06:57):
comes to what's keeping youinvisible, I want to break down
what's really happening here?
So many of us, as womenconsultants especially those
from underestimated or maybeeven marginalized backgrounds
and communities we've learned tosurvive, and often that
survival has come from somewhatbeing invisible.
(07:20):
We played by the rules.
We've been the worker bee,we've been the one that's able
to keep our heads down and todeliver excellence and not make
any waves, not make too manypeople upset, to really be that
team player and to show up theway that, at least in the
corporate environment, ourhigher level administrators and
(07:45):
bosses and managers may havewanted us to display ourselves.
And even if you were in thatleadership role, you showed up
that way too, because you werealways trying to be an example,
especially in that more rigidtraditional model.
But the thing about safety andwhat we've been always taught to
do in playing by these rulesthat we were handed this safety
(08:08):
was designed to keep us frombeing seen, and so it looks like
offering very generalizedservices, trying to be very
accessible, but never reallyowning the high value that you
know you can offer, notspecializing and getting really,
really deep, because we'reafraid to not be someone who's
there for everyone.
(08:29):
And when you talk about workingin your industry, many times
this leads us to follow thistraditional, I would say, kind
of professional quote unquotemodel that helps us to look like
everyone else and to soundsmart, but in all honesty, we're
not creating any level ofemotional resonance.
(08:50):
And it doesn't matter if youare trying to work with
consumers or corporate clients,it doesn't really matter if it's
a B2B or B2C space.
At the end of the day, we stillneed to be able to speak to
people's deepest desires, thethings that they really want and
they care about, and that hasan emotional pull to it.
(09:12):
So when we avoid doing that,then what we're doing is we are
actually avoiding being seen.
We're keeping ourselvesinvisible unintentionally and
then saying yes to a lot of lowlift and low risk projects and
efforts and opportunities.
(09:32):
We do that because it'sfamiliar.
We have been taught to avoidrisk because risk is that scary
word.
We're so scared to take riskbecause risk is that scary word.
We're so scared to take riskbecause it means that we're not
being as safe as we could beRight, and that feels
uncomfortable.
But when we don't take risk,then we are keeping ourselves
(09:53):
invisible, we're holdingourselves back and we're keeping
our business from being trulyaligned with who we are.
If you are building a businessthat looks like everyone else,
then how do you stand out in avery crowded and noisy market?
It's going to be really, reallydifficult and it requires us to
(10:14):
push back on a lot of thecorporate conditioning we've had
over time, because we've beentrained this way.
And if you've worked in acorporate space, or in your nine
to five for years or decades,think of how long you've been
really succeeding and beingrewarded in an environment that
wants you to blend in.
That's hard to break throughand, if we're all honest with
(10:37):
ourselves, we have to work onthis every day.
It's not something that's easyto erase, but it's something
that we can work on, and themore that we work on it, the
more that we get morecomfortable with it, the more
that we can actually break awayfrom the things that are keeping
us invisible and that areholding us back, because real
(10:57):
visibility requires somethingthat safety can't guarantee.
It's going to require you torisk being misunderstood.
The risk of owning a strongperspective, a risk of saying
something that other peoplewouldn't say.
Trying to share ideas thatother people are afraid to speak
(11:18):
out loud is going to meanrisking raising your rates and
being charged appropriately forthe work that you do, instead of
watching other people takethose lucrative contracts.
It's going to mean riskingwatching the wrong fit client
fall away.
But being safe may protect youfrom rejection, but it also
(11:40):
shields you from real resonance.
It keeps you from buildingmeaningful momentum in your
business.
So you have to ask yourself areyou trying to build something
safe or are you trying to buildsomething successful and
scalable?
Those are two different things.
A safe business yeah, we'llbring in a little bit of money
here and there.
(12:01):
You know kind of keep thingsafloat.
But that business thatresonates, that is something
that is scalable, that is goingto build something much more.
So if this is throwingsomething in you, then that's
good.
I want you to stick around,because what we're going to
cover next is what is going tohelp you bridge from playing it
(12:21):
safe to actually showing up withreal strategy and, in all
honesty, I would like to say,real self-respect and respect
for your business.
Now let's get strategic.
You don't need to rebrand, youdon't need to go through some
massive realignment in order forall these things to fall into
place.
You just need to ask yourselfwhat part of my business
(12:46):
actually reflects an earlierversion of me.
Start there, because often thismay look like you taking the
time to codify your intellectualproperty into a specific
framework instead of youcustomizing every offer.
It may mean that you declare abold and specific specialization
(13:10):
instead of you trying to workwith everyone and being more of
a generalist.
It actually may be you updatingyour visibility stack.
I like to call, like your bioand your website and your
content, information and yourcontent to reflect who you are
now and not who you used to be,because it's not a matter of a
(13:32):
cosmetic shift.
These are things that are morestructural.
It's how people will be able tochange their perspective of you
and how you're going to startshowing up, representing the
person who is ready to claimthose opportunities and not just
wait for that recognition.
But when you make the shift,it's going to keep people from
asking you know what do you doagain, or what is it that you
(13:57):
offer?
Because they're going to needyou.
They're going to start seekingyou out because you are going to
have a business that isoffering something far different
and more helpful than others inyour space.
The key is that you have to stepout and be able to do that you
have to show up in your industryand offer that, and that's
(14:21):
going to take really gettingcomfortable with being
uncomfortable and I know we hearthat often.
We think about this level ofcomfort and safety as a way of
showing up professionally.
We always like to think aboutprofessionalism in our space,
especially in consulting.
We want to be very professional, but professional often for us
(14:42):
means sticking with thistraditional definition of what
consulting is, showing up in away that, in all honesty, does
not fit where we are currentlyin our society.
The world is changing, thingsare moving, and when you think
about this new and modern erathat's filled with things such
(15:03):
as artificial intelligence andonline businesses and different
ways to market yourself withoutgoing through gatekeepers or
having to have large financialbudgets.
People are playing a differentgame now and it's time for us to
catch up with that.
We cannot continue to fallbehind because we're trying to
(15:23):
fit this old school, traditionalquote unquote professional
model.
So I want to really end withthis.
Playing small, limiting yourrisk and trying to be safe isn't
just keeping you invisible orkeeping you from being seen.
It's limiting your revenue.
It's disconnecting yourbusiness from the contributions
(15:47):
that it needs to make today inour society, and I know that
this is not why you started yourbusiness.
You started your business witha goal of making an impact, a
major impact.
You have a lot to say, you havea lot to offer and it's time to
build demand for everythingthat you bring to the table.
So what that means is that youneed to start showing up
(16:12):
differently.
You need to claim your space,and the more that you do that,
the more that you becomecomfortable with taking those
risks, with showing up in a waythat makes you more visible.
It is going to speak loudly andallow people to be drawn and
attracted to you and yourexpertise.
(16:34):
You're not trying to deliverservices just to make another
buck.
You are building something thatis meant to last.
You're building a legacy.
You're building for financialfreedom, and that takes
intentionality and it takesstrategy and it takes being
visible.
So, as you're thinking about howyou move forward, I want you to
(16:56):
think about how you can show upin one way this week that helps
you to stand out a little bitmore.
How can you share that oneperspective that makes you a
little bit uneasy when you getready to type into LinkedIn?
What can you pitch as an offerthat makes you a little bit
uneasy or nervous to say, maybebecause the client is a little
(17:20):
bit bigger than you thought youcould land, or maybe because the
project is so high level thatit's something that you haven't
tackled yet in your currentbusiness.
Whatever it may be, think ofthat one thing that will stretch
you this week, and the morethat you stretch yourself from
week to week, the bigger andbolder that you're going to grow
, and I promise you the revenueis going to come right behind it
(17:41):
.
So if you enjoyed this episode,I want you to follow and
subscribe, and also I want youto share this episode with a
friend.
You know that you are meant todo big things and I'm here to
help support you through all ofit.
All right, guys, you got this.
Talk to you soon.
Stop waiting for someone to discover your genius,
because they won't.
Well, today we're talking aboutthe visibility gap that's
keeping brilliant womenconsultants like you stuck in
referral mode, and why beingbrilliant in private is actually
keeping you broke in public.
Now, I know that may sound alittle bit harsh, but we're
(00:22):
going to go there today becauseI see this pattern everywhere
Brilliant women consultants whomaster their craft, but somehow
the biggest opportunities keepgoing to someone else.
And if you've ever felt thatyou've done everything right,
you've built your reputation,you've delivered excellent work,
(00:42):
you've stayed true to yourcraft, but somehow the bigger
contracts, the better clients,they still pass you by.
You know, I had thisconversation recently with a
client who put it perfectlyshe's a brilliant consultant
that has been in the game foryears and she's built her
business mainly based onreferrals.
(01:03):
That's not any surprise to manyof us.
That's how most of us will getstarted, and her start was
actually pretty solid becauseshe had a rock solid network.
But what she's found is thatoutside of that network, outside
of that inner circle, she wasstruggling to be known and to be
respected.
And here's what she told me,and I'm just repeating what she
(01:27):
said.
You know, I've got a solidreputation inside of my circles,
but outside of them I'm still astranger and I keep watching
people with half the experiencelanding high-level contracts
that I know I can knock out ofthe park and, let's be honest,
that hits hard.
I mean it hit me hard becausethat's a quiet frustration, but
(01:50):
it's real and a lot of us feelit, but we rarely say that out
loud.
So today I'm gonna break downthe exact mindset shifts and
moves to help you break out ofthis referral only mode and
become the go-to consultant inyour space.
Now, if you're new here, hi, myname is Dr Angelina and this
(02:14):
podcast is where we have realconversations and begin to shift
our way of thinking aboutvisibility and sales and
sustainable growth, so yourbusiness can thrive without you
burning out.
Now let's talk about whyplaying small might be your
comfort zone but also, honestlyspeaking, it is your biggest
(02:34):
block.
You've built a body of work,you've got the track record, but
you're still hoping that theright client or the right
stakeholder I would saygatekeeper or opportunity just
stumbles across your path.
And, to be honest with you,that's not strategy, it's more
(02:56):
so survival mode.
And here's what happens when webegin to wait for those
discovery moments.
One is that we start tooutsource our visibility to
proximity, meaning that weassume that being excellent
within our circles willautomatically translate to the
outside.
(03:16):
And, in all honesty, justbecause someone knows the great
work that you do within aspecific network or within an
inner circle doesn't mean thatthey are going to mention your
name.
Usually, when we are thinkingabout growth this way, we're
relying on the goodness ofothers and, yes, they can be our
advocate, there can be oursupporters, and they can share
(03:39):
our information or a name orpass on the referral when the
opportunity presents or whenthey actually think about it.
But in their defense, it's nottheir job, and so if we are
relying on that, then we'realready setting ourselves up to
be a little bit behind the eightball.
So we want to have a way toreach beyond them.
And another way that this oftenhappens is that we can confuse
(04:03):
reputation with recognition.
Your reputation is built basedupon the work that you've done
and what people know of thequality that you offer and the
excellence that you present.
But because that's yourreputation, it doesn't mean that
that reputation is known widely.
You have to share that, youhave to market that you have to
(04:27):
really get out there and letother people know the reputation
that you have and build yourbrand on that reputation.
So just because you have agreat reputation doesn't
necessarily mean that it's goingto be a reputation that many
people are aware of or knowabout.
And, lastly, we tend to burnenergy on proving our worth and
(04:48):
trying to prove that we deservea certain job or a certain
client and, honestly, oftentimeswe're proving that to rooms and
people that we've outgrown.
You are doing so much more andcapable of doing so much more,
but you're still trying to proveto people who have yet to see
the value in what you do.
(05:09):
So in those instances, insteadof architecting a way of
building your business outsideof these confined spaces that
have people with narrow mindsets, you're stuck in this cycle of
just constantly trying to proveyourself, instead of trying to
show others who already know andbelieve that you can offer that
(05:31):
level of excellence andcapability, showing them what
you have to offer and why you'rethe best fit.
These are all ways that we makethings difficult for ourselves
without doing so intentionally,and meanwhile, many of these
other people with the louderbrands but maybe the shallower
roots in their practice areactually shaping their narrative
(05:52):
, because oftentimes, when itcomes to marketing and sales in
particular and this is true evenin the consulting space it's
driven by a narrative, by astory that we're telling, and
they are telling the right story.
They're sharing what peopleneed to hear and the things that
are going to make their brandand their business grow.
(06:13):
So listen, influence is notawarded.
Someone is not going to givethat to you.
It has to be built.
You need to build thatinfluence and authority, and so
I'm not just here to be built.
You need to build thatinfluence and authority, and so
I'm not just here to inspire you.
I want to walk you through whatyou need to do to build that
type of architecture in yourbusiness, because I want you to
(06:35):
be able to do this, and so justkeep listening and keep going
along with me, and I'll show youhow these different strategic
shifts can actually bring you awhole new level of visibility,
because that new level ofvisibility is what you need in
order to sell your businesswithout selling your soul, and I
know that that is what youactually want to do Now, when it
(06:57):
comes to what's keeping youinvisible, I want to break down
what's really happening here?
So many of us, as womenconsultants especially those
from underestimated or maybeeven marginalized backgrounds
and communities we've learned tosurvive, and often that
survival has come from somewhatbeing invisible.
(07:20):
We played by the rules.
We've been the worker bee,we've been the one that's able
to keep our heads down and todeliver excellence and not make
any waves, not make too manypeople upset, to really be that
team player and to show up theway that, at least in the
corporate environment, ourhigher level administrators and
(07:45):
bosses and managers may havewanted us to display ourselves.
And even if you were in thatleadership role, you showed up
that way too, because you werealways trying to be an example,
especially in that more rigidtraditional model.
But the thing about safety andwhat we've been always taught to
do in playing by these rulesthat we were handed this safety
(08:08):
was designed to keep us frombeing seen, and so it looks like
offering very generalizedservices, trying to be very
accessible, but never reallyowning the high value that you
know you can offer, notspecializing and getting really,
really deep, because we'reafraid to not be someone who's
there for everyone.
(08:29):
And when you talk about workingin your industry, many times
this leads us to follow thistraditional, I would say, kind
of professional quote unquotemodel that helps us to look like
everyone else and to soundsmart, but in all honesty, we're
not creating any level ofemotional resonance.
(08:50):
And it doesn't matter if youare trying to work with
consumers or corporate clients,it doesn't really matter if it's
a B2B or B2C space.
At the end of the day, we stillneed to be able to speak to
people's deepest desires, thethings that they really want and
they care about, and that hasan emotional pull to it.
(09:12):
So when we avoid doing that,then what we're doing is we are
actually avoiding being seen.
We're keeping ourselvesinvisible unintentionally and
then saying yes to a lot of lowlift and low risk projects and
efforts and opportunities.
(09:32):
We do that because it'sfamiliar.
We have been taught to avoidrisk because risk is that scary
word.
We're so scared to take riskbecause risk is that scary word.
We're so scared to take riskbecause it means that we're not
being as safe as we could beRight, and that feels
uncomfortable.
But when we don't take risk,then we are keeping ourselves
(09:53):
invisible, we're holdingourselves back and we're keeping
our business from being trulyaligned with who we are.
If you are building a businessthat looks like everyone else,
then how do you stand out in avery crowded and noisy market?
It's going to be really, reallydifficult and it requires us to
(10:14):
push back on a lot of thecorporate conditioning we've had
over time, because we've beentrained this way.
And if you've worked in acorporate space, or in your nine
to five for years or decades,think of how long you've been
really succeeding and beingrewarded in an environment that
wants you to blend in.
That's hard to break throughand, if we're all honest with
(10:37):
ourselves, we have to work onthis every day.
It's not something that's easyto erase, but it's something
that we can work on, and themore that we work on it, the
more that we get morecomfortable with it, the more
that we can actually break awayfrom the things that are keeping
us invisible and that areholding us back, because real
(10:57):
visibility requires somethingthat safety can't guarantee.
It's going to require you torisk being misunderstood.
The risk of owning a strongperspective, a risk of saying
something that other peoplewouldn't say.
Trying to share ideas thatother people are afraid to speak
(11:18):
out loud is going to meanrisking raising your rates and
being charged appropriately forthe work that you do, instead of
watching other people takethose lucrative contracts.
It's going to mean riskingwatching the wrong fit client
fall away.
But being safe may protect youfrom rejection, but it also
(11:40):
shields you from real resonance.
It keeps you from buildingmeaningful momentum in your
business.
So you have to ask yourself areyou trying to build something
safe or are you trying to buildsomething successful and
scalable?
Those are two different things.
A safe business yeah, we'llbring in a little bit of money
here and there.
(12:01):
You know kind of keep thingsafloat.
But that business thatresonates, that is something
that is scalable, that is goingto build something much more.
So if this is throwingsomething in you, then that's
good.
I want you to stick around,because what we're going to
cover next is what is going tohelp you bridge from playing it
(12:21):
safe to actually showing up withreal strategy and, in all
honesty, I would like to say,real self-respect and respect
for your business.
Now let's get strategic.
You don't need to rebrand, youdon't need to go through some
massive realignment in order forall these things to fall into
place.
You just need to ask yourselfwhat part of my business
(12:46):
actually reflects an earlierversion of me.
Start there, because often thismay look like you taking the
time to codify your intellectualproperty into a specific
framework instead of youcustomizing every offer.
It may mean that you declare abold and specific specialization
(13:10):
instead of you trying to workwith everyone and being more of
a generalist.
It actually may be you updatingyour visibility stack.
I like to call, like your bioand your website and your
content, information and yourcontent to reflect who you are
now and not who you used to be,because it's not a matter of a
(13:32):
cosmetic shift.
These are things that are morestructural.
It's how people will be able tochange their perspective of you
and how you're going to startshowing up, representing the
person who is ready to claimthose opportunities and not just
wait for that recognition.
But when you make the shift,it's going to keep people from
asking you know what do you doagain, or what is it that you
(13:57):
offer?
Because they're going to needyou.
They're going to start seekingyou out because you are going to
have a business that isoffering something far different
and more helpful than others inyour space.
The key is that you have to stepout and be able to do that you
have to show up in your industryand offer that, and that's
(14:21):
going to take really gettingcomfortable with being
uncomfortable and I know we hearthat often.
We think about this level ofcomfort and safety as a way of
showing up professionally.
We always like to think aboutprofessionalism in our space,
especially in consulting.
We want to be very professional, but professional often for us
(14:42):
means sticking with thistraditional definition of what
consulting is, showing up in away that, in all honesty, does
not fit where we are currentlyin our society.
The world is changing, thingsare moving, and when you think
about this new and modern erathat's filled with things such
(15:03):
as artificial intelligence andonline businesses and different
ways to market yourself withoutgoing through gatekeepers or
having to have large financialbudgets.
People are playing a differentgame now and it's time for us to
catch up with that.
We cannot continue to fallbehind because we're trying to
(15:23):
fit this old school, traditionalquote unquote professional
model.
So I want to really end withthis.
Playing small, limiting yourrisk and trying to be safe isn't
just keeping you invisible orkeeping you from being seen.
It's limiting your revenue.
It's disconnecting yourbusiness from the contributions
(15:47):
that it needs to make today inour society, and I know that
this is not why you started yourbusiness.
You started your business witha goal of making an impact, a
major impact.
You have a lot to say, you havea lot to offer and it's time to
build demand for everythingthat you bring to the table.
So what that means is that youneed to start showing up
(16:12):
differently.
You need to claim your space,and the more that you do that,
the more that you becomecomfortable with taking those
risks, with showing up in a waythat makes you more visible.
It is going to speak loudly andallow people to be drawn and
attracted to you and yourexpertise.
(16:34):
You're not trying to deliverservices just to make another
buck.
You are building something thatis meant to last.
You're building a legacy.
You're building for financialfreedom, and that takes
intentionality and it takesstrategy and it takes being
visible.
So, as you're thinking about howyou move forward, I want you to
(16:56):
think about how you can show upin one way this week that helps
you to stand out a little bitmore.
How can you share that oneperspective that makes you a
little bit uneasy when you getready to type into LinkedIn?
What can you pitch as an offerthat makes you a little bit
uneasy or nervous to say, maybebecause the client is a little
(17:20):
bit bigger than you thought youcould land, or maybe because the
project is so high level thatit's something that you haven't
tackled yet in your currentbusiness.
Whatever it may be, think ofthat one thing that will stretch
you this week, and the morethat you stretch yourself from
week to week, the bigger andbolder that you're going to grow
, and I promise you the revenueis going to come right behind it
(17:41):
.
So if you enjoyed this episode,I want you to follow and
subscribe, and also I want youto share this episode with a
friend.
You know that you are meant todo big things and I'm here to
help support you through all ofit.
All right, guys, you got this.
Talk to you soon.
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