June 20, 2023 • 29 mins
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There's more than one approach to showing up on and offline and being more visible when marketing your consulting business and building your thought leadership brand. For many, the level of visibility most experts recommend is not easy to do without support or help.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
There's a misconception that we don't
exist, that somehow our abilityto excel at the highest level of
our industry is limited, thatovercoming barriers as a woman
of color would be insurmountable.
But what would happen if wedecided to venture out on our
own, despite everything we're upagainst?
I'll tell you Welcome to theBlack Girls Consult 2 podcast.
(00:24):
I'm your host, dr AngelinaDavis, a healthcare consultant,
consulting coach, highperformance fanatic wife and
proud girl mom.
I help transform femaleprofessionals into thriving solo
consultants And, just like you,i'm wearing all the hats and
doing all the things.
So this podcast is to empowerthe busy female professionals to
(00:46):
move past fear to start andgrow a successful consulting
business, despite the obstaclesyou may encounter.
We'll dive deep into consultingpractice, business strategy,
mindset and more.
So grab your cup of coffee ortea, if that's your thing, and
let's get started.
Hello there, welcome to theBlack Girls Consult 2 podcast.
(01:14):
I'm so excited that you aretuning in for this episode.
I have a lot in store because wehave been talking about showing
up and claiming the spotlightinstead of just solely working
behind the scenes.
So many of us, as experts inour field, consultants, very
knowledgeable people in ourspace, we're used to doing all
(01:35):
the grunt work.
We're used to making everythingflow, working out all the kinks
, solving all the problems,doing all the things to make
everyone else shine.
But guess what?
It's your time to step into thespotlight, and what better way
to do that than with video?
I mean really no matter whatplatform you're on LinkedIn,
(01:56):
instagram, facebook, youtube, itdoesn't matter.
No matter what you're trying todo speak on the stage, sell a
book, land more clients.
Everything now, in this currenttime, requires you to put your
face to video At least if youwant to grow above and beyond
your competition.
So I decided that it's time tobring on an expert in that space
(02:22):
.
That's definitely not me.
I'm still in the process ofgrowing and trying to build my
video presence, but I do have awonderful friend that is going
to join this conversation, and Ithink that you are going to
love it.
A thriving consulting businessis built on a solid business
foundation and a consulting codethat leads you toward your
(02:45):
ideal business and your ideallifestyle.
And the great thing about thiscode is that it works for any
type of consulting practice.
Whether you help clients withprofessional development,
business management, grantwriting, it or something
entirely different.
This consulting code is notrocket science and is not beyond
your reach, and when you crackthe code, it can jumpstart the
(03:07):
growth of your solo consultingpractice and is what you need to
know to get started and lendyour first clients, and nothing
more.
This is a step by step processI wish I had so many years ago,
and that's why I wanted to sharethis with you and how you can
do this too.
So if you're interested instarting your consulting
(03:27):
business and creating adesirable offer to generate
leads for your offer and to makesales, then the consulting code
is your solution.
Visit wwwexcelatconsultingcomfor more information.
All right, hello there.
I'm so glad that we're gettinga chance to sit down and catch
(03:49):
up.
I feel like I've known youforever, because I initially ran
across your Instagram page andI was like who is this with this
amazing video presence, and Icouldn't wait to get my hands on
your course.
So I want you now, if you can,to introduce yourself and tell
us a little bit about yourbusiness and what you do, and
(04:09):
just how you found your way intoTV and media in general.
Speaker 2 (04:13):
Well, thank you so much for having me.
I'm so glad we connected.
Years ago.
I feel like it's been a while.
Yeah, I started in TV many, manyyears ago, but basically what I
do now is I help entrepreneurs,small businesses, use video,
leverage video to grow theirbusiness, build an audience,
connect with their community.
But my background way, way, way, way back in the day almost 20
(04:36):
years now was in TV And Istarted working in unscripted
television as a producer,director, writer and worked my
way from the very, very bottomto the top and eventually got
burned out and decided there'sgot to be another way that I can
use all these skills that Ihave working in TV and digital
media.
(04:57):
How can I sort of transfer thisto a career that's a little bit
less crazy and chaotic?
Because, if you know anythingabout TV, the hours are insane.
I could only Yeah, yeah, I meanworking as a business owner,
they can get insane too right,But I really wanted something
that just allowed me the freedomto work at my own schedule,
(05:19):
work with the people that Iwanted to work with, but still
get to do the thing that I love,which is work in video and work
in a creative environment, Andso that's what I do now.
I used all the skillset that Ihad as a TV producer, as a
director, as a writer, and Isort of relay those into helping
other people use video.
Speaker 1 (05:37):
I think that is needed beyond belief because
when I was starting out, one ofthe biggest hangups I had was
showing up on video.
Even now, i always feel alittle bit uneasy and weird
Talking to myself at least, ifeel like I'm talking to myself
And I think a lot of timesthat's one of the biggest
hangups that many people havewhen they're going into the
(05:58):
online space especially, or evenif they're just trying to
market their business in generaland they want to use video.
It's really hard much harder, ifound, than even speaking on a
stage because it's new, it'sdifferent, you don't know how
you sound or look And sometimesit's a shock of just seeing
yourself.
So how do you get peoplecomfortable with that whole
(06:19):
process?
Speaker 2 (06:20):
So first I have to say A you do very well.
I've been watching yourevolution of being on camera and
you've gotten so good at it.
I also just wanted to admitreally quick that, even though I
come from TV, i was the sameway I initially when I
transitioned from working as aproducer.
I started as a business coach.
I went through a coachingprogram and became a business
(06:41):
coach, and it was very slowlythat I dipped my toe into using
video, because I had alreadyknown about video, because it
had been my career for so long.
I couldn't hide from the factof what a great marketing tool
it was and what a great way tosort of fast track that no like
trust factor that we all need togain clients in our business.
(07:02):
And so I tried to hide for aslong as I could And then
eventually I was like all right,i have to suck it up.
If I'm going to tell my clientsto get on camera, i have to do
it myself.
And that really was sort of theimpetus, because if I had it my
way, i still would be tellingyou and showing you how to get
on camera, but not doing itmyself, because I didn't like to
be on camera, but what happenedwas the more I got on camera,
(07:24):
the better I got at it, and nowit's.
I actually enjoy doing itbecause it's such a faster way
to connect with people and yousort of like jump hurdles in
terms of like getting to knowpeople.
You get to know people when youwrite emails to your client
list or texting or DMing, butthere's just something different
about video.
It's like you have a directaccess to your audience, and so
(07:46):
the way that I got comfortableis not a very exciting answer,
it's just by continuously doingit.
But what I will say is my job asa producer was working with
everything from like A-listtalent to some of the big name
celebrities that everybody knows, to people that I'd never
stepped foot in front of thecamera, and those are the people
that actually enjoy workingwith the best, because They're
(08:08):
the ones that are the mostscared.
But there's also the ones thatare most real.
They're not like hi, how's itgoing?
I'm here, you know.
They're the ones that are justtrying to be themselves in a way
that doesn't come off shaky ornervous, and those are the most
fun to work with, because we geta really good transformation of
how they were before we worktogether and how they are after.
(08:29):
And One of the things that Ialways tell people in the very
beginning is and you mentionedit speaking on stage is actually
Easier because you get feedback.
You get to see the look onpeople's faces when you're
talking to them, when you'respeaking into a Really cold
camera lens.
That's not giving you anything.
You crack a joke, it's notlaughing, you don't know if
you're doing good or not.
(08:49):
So I will say, speaking inpublic is definitely easier, but
it's also the same.
People get so stressed outabout saying the wrong thing or
coming off lookingunprofessional on camera.
But you handle it the same wayyou would in real life, whether
you're on stage, whether you'rein a meeting and you're, you
know, standing up and talking toeverybody.
It's the same, it is literallythe same.
(09:12):
The only difference is, if yousave the video, i may be able to
rewind and watch it again.
That's it as an audience member, but it really is the same.
Speaker 1 (09:20):
But you know that professionalism piece is such a
mental hurdle.
I know I struggled with it,still struggle with it, if I'm
honest about it, and so manyother professionals out there,
especially in the consultingspace, struggle with that whole
aspect of being professional oncamera and it leads, i think,
sometimes seeming Very roboticwhen it comes to communicating
(09:42):
on camera, we want everything tobe perfect.
We want to have the perfectclothes, the perfect hair, the
perfect makeup, and it'soverwhelming, which is why a lot
of times, people don't start,because they're so afraid of
seeming Unprofessional, becausewhen they've been in their place
of employment, they've alwaysbeen upon as being a leader or
being head of the game in theirspace and entering into
(10:04):
something new.
You Look new and nobody nobodylikes that feeling.
Speaker 2 (10:09):
First, it is still there too with me.
Right?
I come from an industry whereour job is literally to judge
What somebody is doing on cameraand figure out a way to make it
better, make it look better, itmay sound better.
So, same as same as me, i got areally big case of Comparison.
It is when I would get oncamera thinking, oh my gosh,
other producers, other directors, other camera people are gonna
(10:30):
see my content And just rip itapart, because we all know
better if we're gonna see.
You know, i'm used to spendingthousands of dollars on a Film
or on a TV show or on a projectand I'm not doing that for my
videos, you know, unless if it'sa video that's on social media,
it just wouldn't be a greatreturn on my investment.
So I'm not going to have thebest camera, the best audio or
(10:51):
stuff like that.
So I would constantly have thatin the back of my head like, oh
my gosh, i'm looking sounprofessional.
But what helped me get over itwas that across the board
professionals and definitely isimportant.
But authenticity always winsand it's what people relate to
us the most, and that doesn'tmean that you have to roll up in
like Sweatpants and like yourhair in a bun and you're like
this is the real me, like westill can present, present
(11:14):
ourselves in a very professionaland professional looking way,
while still being real.
And part of that realness iswhen something happens.
It's how we bounce back from it.
When we misspeak how we, howwould we do it in real life?
I tend to.
I'm a big fan ofself-deffocating humor.
It's the only humor I got, so Irun with it.
(11:35):
So I use that a lot in my videocontent and It makes people
feel like I'm approachable andrelatable, which is my brand.
So it all depends on people'sbrands.
But really just trying to be asreal as possible, and I always
have this running thing in theback of my head where I'm like,
if somebody meets me in personfrom seeing my videos, if they
meet me in person, will they beshocked at who I really am, or
(11:58):
will they be like oh, you'reexactly who I thought you were.
And That's where the trustcomes into, that whole no-liking
trust.
They they're like Oh, you arethe real person.
You're not just putting out afacade for us to sell us a
product or sell us your service.
You're the real person that Isee on the videos and that makes
me like you and trust you evenmore.
Speaker 1 (12:16):
Oh, i like that.
I like that because you'reright.
I mean some of the mostauthentic video out there.
It'll be someone completelylaid back on a Saturday
strolling through the park, andsomething like that Will
resonate with so many people,just because it's relatable.
Yeah yeah, yeah.
So when we're thinking aboutvideo in marketing, can you talk
(12:39):
a little bit about where yousee Video fitting into a
marketing strategy, especiallyfor someone that may be working
in the consulting space or anyother type of expert service
provider?
Speaker 2 (12:52):
Yeah, definitely.
So I think a lot of times It'stricky because if you go on
social media right now and youlook and you see people doing
reels and all these differentsort of trends, those aren't
really what are gonna helpservice providers.
It might help us get eyeballs,but is that gonna bring us
dollars right?
It's usually not, and so what Ilike to tell people is think
about where your Ideal audienceor your ideal clients like,
(13:17):
where are they at in thestarting point of where you work
with them.
So, for example, i use myselfas you know, it's somebody.
If I'm working with peoplewho've never been on camera
before when I create videocontent, i need to remember that
and talk to them as if they'venever been on camera before.
I can't go into like thespecifics of a whole lighting
scheme and the setup.
I would totally lose them.
(13:38):
So sometimes what I like to dois think of, like, all right,
your ideal client.
If they were going to sign on towork with you, what would you
say to them in the first call?
What would you say to them inthat first week of when you guys
are working together and createcontent and videos around those
sort of beginning conversations, just to sort of get the spark
going in their brain to get themthinking of the answers to
(14:01):
those questions, and thatusually helps people get started
with video.
Because that's the other parttoo is I think that there was no
video strategy in the verybeginning, when video started
becoming so popular, especiallyon Instagram and then TikTok and
even Facebook, when videobecame so popular, nobody was
talking about a strategy whichis like got to do video, got to
(14:22):
do video, what are the videosabout?
And that's the part that a lotof people struggle with, and so
they end up just kind of likethrowing spaghetti at the wall,
seeing what sticks and hoping itgoes viral, and that's not a
strategy and that's not going tobring people clients.
Speaker 1 (14:36):
Right, Yeah, that definitely won't work.
I think we've all been thereand done that at this point in
time.
So if you were going to give asimple strategy for someone to
follow, I know you said make thevideo, I guess what as a
content similar to talking toyour client.
But is there some type of modelor strategy or framework that
(14:57):
you use or recommend that peopleuse, at least when they're
starting?
Speaker 2 (15:01):
out.
So I'm a big fan of goingthrough past notes that you've
had with a client or past intakeof questions or forms or
whatever you've done with thembefore, and looking for their
struggles, looking for theirquestions and using that as sort
of a guide to okay, what arethey?
my clients in general, myclients in general, i'll just
(15:22):
say my clients often strugglewith looking professional on
camera.
They don't have a ton of timeto create content, but they
don't feel confident in gettingon camera and they don't feel
confident in the tech involvedwith filming, the audio
uploading, editing, all that.
So those are sort of the thingsthat my clients struggle with
the most and I tend to create alot of content around those.
So really it sounds a littlecliche, but it's the pain points
(15:44):
that your audience has.
And then I do pepper in somemore advanced content for the
people.
that because you're oftenespecially if we're working with
people that we're going to workwith through the longevity of
their career we have people thatare just beginning, and then we
have people that have been withus a little while or they're
growing and they're learning thestuff that I'm teaching them at
a faster rate.
I want to keep them engaged aswell and be teaching them new
(16:07):
things as well.
So I really kind of pull a lotof my strategy and what I create
content around from them,directly from them in the form
of Q&A forms, and if you don'thave those yet, it's the emails
that people send you, it's theDMs, it's the comments on posts
and content that you've createdalready maybe.
And if you haven't createdvideo content or even any other
(16:29):
posts that you can pull from,then you're going to a
competitor or you're going tosomebody who you kind of have a
similar business model to andyou're seeing what is their
audience asking for?
Okay, well, can I answer thosequestions and would it be
applicable to my audience?
And that kind of gives you likea jumping off point.
Speaker 1 (16:45):
I love that, and you mentioned something when you
were just discussing aboutsaving time.
I know you know we all havebusy schedules, so how can we
simplify this process?
I'm telling you, whenever Imake any type of video, it takes
me forever.
And let's just a short littlereel or something that I'm
piecing together just from yourday like a vlog, that's pretty
(17:06):
easy, but when it comes tocreating video, it's a whole
production.
I know I don't have anything but, you know, a cell phone or
maybe my laptop, but I swear Iam taking them out of time that
they spend to make a major movieproduction.
Speaker 2 (17:23):
Yeah, i've definitely been there, And I've been there
too because I like doing it, soit's fun to me.
I'm like what about this?
What about this?
Not a great use of my time.
What I really recommend is justlike you do all your other
content.
Nobody wants to hear this, butit's going to be batching your
content and batching it instages, so like having a list of
just ideas at the ready wherethey're one liners.
It could just be a one linerand you have a list of one
(17:46):
liners And that's all you haveto remember to say to the camera
, one line at a time.
And then also filming.
I try to film on one day a week.
That means I set up my camera,i do my, i set up my audio, i
literally have outfits set aside.
And the reason I do outfits setaside is because that reminds
me when I'm looking at my cameraroll oh, that's another video.
Because I try to always,visually, i want to be able to
(18:09):
easily look at my video contentin my camera roll and be like
what's different?
That's different, that'sprobably another video.
So as much as you can planahead is really the big key.
So you're setting what you'regoing to say ahead of time.
Set that aside.
You're setting a day, one day aweek, to film.
set that aside immediately, andI cannot stress this enough.
Organize all the things thatyou've filmed, because if you
(18:32):
don't organize it, if you try, itry to organize it in the
moment.
But if you, if you're filmingfor like two hours and you don't
organize it and put it intofolders in your phone or
whatever your storage, you know,whatever the way you're going
to store your videos, then thatmeans later, at some point, when
you're editing them or postingthem, you have to go back and
rewatch every video, which is atotal time suck.
So you want to organize it inthe moment, if you can, and plan
(18:55):
for that.
Make sure that you have timeset aside to do that.
And then I edit in batches too,so like they'll be one day a
week where I'm just like editing, editing, editing, and that way
when I go to post it, i have afolder in my phone that's like
final videos and I then I canjust post them up.
So I do everything in stages.
If you are not a stage in stageperson, like if you're not a
(19:15):
batch person, your only otheroption is to film in the moment,
which does require, like on thefly, thinking, okay, i'm gonna
film something.
Right now I'm in the car.
What am I gonna say?
Like to me, that's.
That's, that takes more timefor me than if I just batched it
all in in sort of pods.
Speaker 1 (19:32):
Yeah, i feel like whenever I do like a
in-the-moment, on-the-fly typeof video, i always watch it back
and I'm just like Right, itbecomes almost like a
time-waster because I rarely useit.
Speaker 2 (19:46):
Yeah, yeah, and the other thing that I do if you
have a chunk of like somethingthat you want to say, you have a
video.
It's a talking head video.
This is so nerdy, but it issuch a game changer for me,
because I don't use ateleprompter is I will,
throughout the day, say it outloud.
I'm getting ready in themorning, i'm pretending that I'm
on camera And I'm just runningthrough the bullet points or
like running through how I woulddo it.
(20:07):
I'm just doing a practice round.
That way.
When I do get to filming, ialready know the content.
I feel really comfortable withit.
You know some lines may change,but I always pretty much I
bullet point of what I'm gonnasay on camera ahead of time And
then I practice throughout theday and then when it comes time
to film, i'm so much faster withit awesome.
Speaker 1 (20:26):
So Let me ask you What has been the most rewarding
aspect of your business journey?
Like, what have you reallyfound to be that?
Why, in terms of what's keepingyou moving forward?
outside of, of course, you knowyour personal reasons, but just
within the business, like what,what do you?
Speaker 2 (20:43):
love, oh My god, hands down.
Seeing people love to be oncamera.
Who, the people that like sworethey'd never get on camera,
hated video, wanted to hidebehind their captions or like
pretty pretty pictures, andSeeing them on camera confident,
that is to me hands down,because I really do believe I
come from unscripted television,aka reality.
So Everybody who wanted to beon camera and I really do
(21:06):
believe that if people want touse video as a tool for their
business, they they should beable to, and if you want to be
on camera, there's a place foryou to be on camera, and I
really love just taking peoplefrom the like.
There's no way I'm getting oncamera to the point where
they're like, actually reallylike this.
Speaker 1 (21:21):
Right.
No, this may be a spicy take,but I feel like a lot of experts
get frustrated because they seea number of people in their
space and they're doing well andour businesses are taking off
and, in my opinion, a lot ofit's because they're a little
bit more open to Taking chancesand being on video and all of
those things, whereas Most oftennow, when you're coming from a
(21:44):
corporate environment especially, you may be a little bit more
reserved in terms of how youcarry yourself In a business
environment and less likely totake those chances, and I feel
like it holds you back over time.
What type of mindset work doyou recommend doing or do you
have people do to getcomfortable with the aspect So
they can begin to compete alittle?
(22:05):
bit more Yeah well.
Speaker 2 (22:06):
So usually I just ask this question I'm like, what is
something that you used to hatedoing?
and you suck, dad.
I'm just being honest, and youlove doing now, and almost
always they can think ofsomething, and there's whether
it's personal, whether it'sprofessional, and I'm like, okay
, well, let's, let's put that onfor your video content.
And If I were to ask you, like,do you regret doing that thing
(22:29):
that you hated to do back thenBut you're able to do now with
ease, you know, do you regretnot starting sooner?
and the answer is almost alwaysYeah.
They wish they would have doneit sooner, because it's easier,
or they have fun with it, orthey've gotten so much better at
it now that they've done it.
So I try to just bring somethingthat's not video related as a
memory of, like, what have youdone that you never thought you
could do, that you're able to doright?
(22:52):
Okay, well, let's apply that tovideo, because that's really the
thing is.
And I'm I'm kind of livingproof, because there used to be
this running joke On setwhenever I was on a set of a TV
show was I wouldn't even walknear the camera.
I would always be like are werolling?
Are we rolling?
I wouldn't say anything aroundthe camera because I knew it was
recording and I was likeeditors, i'll hear this.
Not that I was even sayinganything that was like
inappropriate, i just hated myvoice being heard or like
(23:14):
recorded.
I didn't want to be on camera.
So I'm kind of like livingproof in the sense of somebody
who really didn't want to be oncamera and Now really enjoys it,
and so I try to tell them thatstory too, because, like people
don't believe that, but my TVproducer, friends, all the time
they all are like I can'tbelieve you do what you do now.
Speaker 1 (23:33):
That is so helpful because really there's so much
that we have done in the pastand it was scary when we started
, But we kept going and now youdon't think about it you know,
Yeah, I can imagine how being onvideo becomes that way.
Speaker 2 (23:47):
I'm still not quite there yet, but You're so there
and like some of your videos,i'm just like whoa She hired a
professional for these becausethey look so good.
Speaker 1 (23:56):
No, you know I always joke around like I like the
editing piece because I feellike it's just very soothing for
me Edit video or audio, butbeing actually on the camera, i
think one of the biggestchallenges I had was hearing
myself speak and then also justseeing your yourself.
I was like actually listening tosomeone very recently and they
(24:18):
have a technique that they wererecommending and you made me
familiar with it, but it prettymuch had you record a video and
then look at yourself with thevolume already all the way off,
also Listen to it withoutlooking at yourself.
I think that's how it is, yeah,and pretty much to get you used
to your mannerisms, your, yourpace of speech, how you sound,
(24:41):
all of those things, so that youcan become more aware of your
pauses or maybe your fillerwords and the different gestures
you use, like I like to use myhands.
But I think is that videoreally allows all of that to
kind of stand out and it is ashock at first, but I do think
(25:01):
that after you comfortable withseeing it and recognize that
it's just you, it's a little biteasier to do and then to me, i
just had to get to a point whereI didn't care anymore.
I mean, what is that weird to?
Speaker 2 (25:11):
say No, it's.
I mean there's.
There's a thing It's like Yousaid it earlier and you talked
about, like you know, knowingthat our competitors are
probably gonna use video, and isas much as I wish This wasn't
true, but I do believe it to betrue and data proves It's true.
We trust people more, thepeople that are willing to put
themselves out there and get oncamera, because It shows that
(25:32):
they really believe in whatthey're doing, versus somebody
who's still kind of like hidinga little bit behind.
You know, captions or somethinglike that.
The other thing that I will sayis You were talking about I love
the idea of turning off theaudio, turning off the video and
watching.
There's also science behind Thestudy that was done that what
we hear is our voice is notactually the way other people
(25:54):
hear it.
We hear it differently than theway it sounds, and the same way
we see ourselves, the same waythat our eye develops, like what
we see in a mirror is differentfrom what the rest of the world
sees, and so I think about thatoften, because I have a really
high-pitched, squeaky voice.
I've never liked it, but when Ilearned that I was like, oh all
right, maybe you guys don'thear what I hear, because maybe
(26:15):
you guys hear something better.
Speaker 1 (26:16):
Yeah, no, you don't have a high-pitched, squeaky
voice at all.
I can see that, though, becausewhen you're training yourself,
i talk really, really fast, andsometimes my words run all
together and I try to slowmyself down, and so then I feel
like I have pauses that you canhear, and All that is like
mental.
I feel like because you're soaware, so you're changing a
(26:39):
little bit how you communicate,because you're trying Not to do
these things or to do some ofthe things that people recommend
that you do in order tocommunicate more effectively.
So, yeah, i can see how I cansee how we can hear ourselves
differently.
One of the things that youmentioned that I thought was
really interesting is The factthat, when you are bold in about
(27:03):
being on camera, oftentimesthat can allow your business to
grow a lot faster, and I feellike, especially in the
consulting space, where you havea lot of hypermasculine energy
and really a lot ofcompetitiveness and drive, many
times, if you don't use thatopportunity to put yourself out
there, you can quickly fallbehind a lot faster than you
would think, and I Have oftenwitnessed a lot of women in
(27:27):
consulting not necessarily getthe same I would say Limelight,
because they have not been aswilling to put themselves out
there on camera myself includedCamera or on podcast, and you
know other ways to makeourselves more visible because
We may be a little bit moreself-conscious.
(27:48):
I feel like, because of the waysociety has structured our roles
in business and in our, ourfamilies, etc.
That more people tend not to bemore visible.
So I don't know, did you everfind a point where You became
more comfortable taking thoserisks and putting yourself out
there more often, even beyondthe video?
(28:11):
so I know you got comfortablewith video, but just even other
opportunities that you were ableto go after.
Speaker 2 (28:17):
Yeah, absolutely.
I think it was when I realizedlike if I'm gonna go all in on
this, i got to go all in.
And that means I come from amale-dominated industry TV is
highly male-dominated And Irealized like if I'm gonna go in
, all in, i have to go on, andthat means speaking up and
making sure my voice is heard onStages in person in a room full
(28:39):
of people who are like you dowhat?
like I just realized that if Iwant to do this, if I want to
make this my business and Idon't want to have to fall back
on Working on shows the way thatI was before, working long
hours I just need to doeverything that I can to make
sure that you know my voice isheard and you know my business
is Is more well known.
And that was sort of my impetuswas like How am I going to grow
(29:00):
this business at a fast enoughrate that if I want to do a TV
show and go back to TV, i can,but I'll have to.
And that was really the thing.
It was just making sure thatPeople knew about me and knew
what I was doing and I waswilling to talk to anybody about
it And it.
It is not in my nature to dothat at all.
I actually never wanted to be abusiness owner.
I love directing, i loveproducing, i love working with
(29:23):
people.
I just wanted more freedom andhow I was gonna do it, and that
forced me to become a businessowner and that forced me to Have
to do that.
But I was willing to do itbecause it was.
It was like alright, well, iget to create my own path and my
own sort of Obviously, my ownincome and my own schedule, but
in exchange for getting that, ihave to do the work by being
(29:44):
really vocal about it, and sothat was what pushed me, just
being honest.
Speaker 1 (29:48):
I think it's just this willingness to put yourself
out there and to go all out interms of that boldness to show
up that really can make thedifference.
Whether it's your career oreven in business, people have to
see us and know us.
One thing I talk to clientsabout all the time is the fact
that no one can buy from you ifthey have no idea that you exist
(30:09):
.
You can have the perfect offer.
It's not your offer, it's notyou, it's not your expertise,
it's not any of that.
It's just the fact that theydon't know you're there.
Speaker 2 (30:20):
Yeah, and I do believe that success favors the
bold, the people that arewilling to speak up and put
themselves out there.
Speaker 1 (30:28):
I know, i know.
So I would love for you toshare a little bit more about
your business, because this isnot all you do.
We talked a lot about being oncamera, because I do think that
that's a huge struggle that manyof us have.
But, yeah, i would love to hearmore about your business, your
offers and anything else youwant to share.
Speaker 2 (30:48):
Yeah, absolutely, thank you.
Yeah, so I work with creativeentrepreneurs, small businesses,
in a different capacity thanmost people.
I think they're either videostrategists or they're business
coaches.
I'm a hybrid because I took allof the skills that I had from
working in TV, which is a lot oftime management, a lot of
productivity, because we'realways on schedules, always on
(31:08):
deadlines, plus video, and Iwork with them to help them in
two different areas of theirbusiness.
So I help people that havemaybe they want to start a
course, they want to create acourse.
I help them map out a timelineso they can take it from idea to
completion at the very end.
And I help them from everythingfrom deciding what each module
is going to be to what are thescript We're going to script out
(31:29):
each video and then helpingthem obviously with the video
portion of it, and I also do.
I have a master class calledcreate better video content
where I teach people how toliterally create better video
content And we cover everythingfrom camera competence to the
internal mindset stuff to alsopresentation on camera, how to
feel really confident and lookconfident on camera, and the
tech stuff the camera lighting,editing and all that.
(31:51):
And then I also do somethingdifferent that most people don't
know about and I don't share,but I work with YouTubers
helping them create contentbehind the scenes.
I'm not in front of the cameraat all with them.
I'm really helping them map outtheir shows.
There's a ton of YouTubers thathave series on YouTube and I
help them basically create TVshows for YouTube And that's
(32:13):
something that actually creates.
That takes up a big bulk of mywork.
It's something I never talkabout because it's only very
specific with YouTubers, andthen sometimes everyone's like I
will take a TV show if it's ashort, short, short, short gig.
Ideally if it's here in Hawaii,i won't really travel that much
anymore.
Speaker 1 (32:29):
Right, because why would you ever leave Hawaii?
I don't want to leave.
I was like, why would you everleave that?
No, i love that about YouTube.
I've actually been tossingaround this whole idea of
starting.
I actually have a YouTubecourse that I have been taking,
as well as the fact that I'veplayed around here and there.
You know the thing with YouTubeand I'm taking this in a whole
(32:52):
other direction.
but the thing about YouTube isthat I feel like it's so
overwhelming.
I mean, people have massiveproductions when it comes to
YouTube, it's not like.
Instagram or even LinkedIn.
I mean, it is real.
So I think there's a certainintimidation factor that's there
for many people.
I know I can speak for myself.
So can you share a little bitmore about the YouTube world?
(33:15):
I know that's not what younormally talk about as much, but
I do think a lot of people aresuper interested because we're
getting to this point where itwas nice to have the short
soundbites, the 15-secondstories and the 90-second reels,
but you can't go into a lot ofdepth that way, and when it
comes to trying to share complexinformation or maybe even have
(33:37):
videos that you can use for yourbusiness, to land corporate
contracts and things of thatnature, you want to have a
YouTube channel or somethingelse available for them to view.
Speaker 2 (33:47):
Yeah, i mean, i love what you said.
It is very intimidating.
It was intimidating to mebecause I come from the world of
the high-end TV productionvalue and I work with YouTubers
that are doing that, so there isthat level of intimidation.
But what you said, it doesn'tmatter.
Even if you have it hiddenwhere it's not visible for
(34:08):
everybody, it's still going tobe a great resource for your
audience, for your clients.
But it can also be because it'sYouTube, it is a search engine,
and that's what I love about it.
Absolutely hands down the mostis that there is a science to
YouTube in the sense of people.
You create content based onwhat people are searching for
and if there's a crossoverbetween what they're searching
(34:29):
for and what your niche is, youcreate content around that and
you're going to do better thanif you're just randomly creating
content.
So there is a science behind it, which I love because I love
data.
But also for the people thatare intimidated on starting a
YouTube channel, i would sayjust what I say with everything
else is just get started anddon't let yourself feed into the
overwhelm, because if you goback to every single channel and
(34:53):
you go back to their first fewvideos.
They're all.
They're not perfect.
Let's just say that I have aclient right now, that they have
4 million subscribers.
When I go back to their firstvideos, i was like that's what I
like to see.
You started from here and nowyou're here.
So there is this internaloverwhelm and this internal
(35:14):
pressure that we put onourselves because it's YouTube,
because people are doing suchhigh production value, but
that's usually not our audience.
If we're consultants, if we'reservice providers, our audience
isn't watching to be entertainedin that same way as some of
these people that are spending aton of money on production.
Our audience is coming to learnsomething, to find out about
(35:36):
something, and really the mostimportant thing is what you're
saying and your message.
It could be as simple as atalking head video.
That could be very well put onInstagram.
It could have been a live video.
It could be anything.
It's really the informationthat we're saying.
It doesn't have to be such highvalue or high production value,
but my advice to anybody andyou included, because I know
(35:58):
you've been dipping your toe inYouTube is just to get started
and building.
The good thing about YouTube isyou can just post shorts and
you'll gain followers by doingthat and that'll slowly build up
your confidence.
We all get bummed when we posta video and nobody likes it, or
two people like it, becauseYouTube currently is still
promoting shorts.
What I've been doing is I justpost my shorts over there and
(36:20):
that's building up my subscriberrate, which, whether it means
anything or not, it's stillpsychological in your head and
you're like, okay, okay, peopleare picking up what I'm putting
down.
I'm going to continue on thispath But, hands down, i just
think of it as a great resourcefor our individual people.
You know, and try not to worryabout all the masses of other
people that are making content.
Speaker 1 (36:41):
Yeah, because it's so true.
One of the things that I know Ido and I always tell clients
that other people are doing aswell the minute I'm thinking
about investing in a program,I'm searching for any video
content that I can find, anyblogs I can read, And you know,
the great thing about YouTube,as you mentioned, is the fact
that the content doesn't go away.
(37:02):
So, you know, a year or twolater, you're still finding
these videos that are extremelyhelpful, which I would say.
If you don't have a lot of timeto spend making videos every
day, maybe it's more beneficialfor you to make a longer form
video that's going to last andreally be able to help in terms
of SEO to drive traffic to yourbusiness.
(37:23):
So I think that that's anotherapproach that many times, people
overlook because they can'teven get on the video for a
picture.
We don't even mention that.
It's just like out the question.
But, yeah, I think that that'ssuch a wonderful tool in a new
way.
You know of doing it.
I'm a big fan.
Yeah, Well, I wanted to endwith just you sharing anything
(37:47):
that you like.
I don't know if you have anyupcoming programs.
I know you mentioned yourcourse, but I don't know if you
have anything else you want toshare or anything that you want
to tell the audience.
Speaker 2 (37:58):
Oh, thank you.
So I did.
I just launched something super, super short and sweet.
It's on my Instagram only isthe only place you can find it.
I'm doing video audits.
It dawned on me that people alot of times just want to know
like are my videos any good andwhat's some like quick tips that
I could do to boost them andmake them look more professional
?
Or you know how can I comeacross a camera a little bit
(38:19):
more confident?
And so I'm doing these quicklittle video audits where I go
through some of your past videosand I give you like a 10 minute
run down of how you can improveon your video content.
And that's in my Instagram bio,is the little part.
I love it.
Speaker 1 (38:31):
Yes, yes.
So everyone listening you haveto go on Instagram.
It's going to be in thedescription So you can go and
log on and get your audit,because I'm telling you, it
helps a lot when someone cantell you what you can improve on
in love.
So I know that hopefully,people will be definitely taking
(38:52):
advantage of that.
Well, i am so excited We got achance to have this chat.
Thank you so much for tuning inand, you know, kind of joining
me today from your beautifulHawaii, which I wish I could be.
Every time I see you surfing,by the way, i get so jealous I
can't serve, but just being,just being on the water.
Speaker 2 (39:12):
Just being on the water.
Speaker 1 (39:13):
Just seeing it all, i'm like, oh, that's the life,
all right.
Thanks so much, thank you.
Thank you.
Thank you for tuning in to theBlack Girls Console 2 podcast.
If you enjoyed today's episode,be sure to leave your review on
Apple Podcasts, subscribe andshare it with a friend.
(39:33):
We're on a mission to increasethe success and longevity of
women in consulting, and you canhelp us do that.
Also, i'd love to hear from you, so let's connect at Dr
Angelina Davis on Instagram orLinkedIn And don't forget to
visit excelaconsultingcom formore information to support your
consulting journey.
Until next time, take care.
There's a misconception that we don't
exist, that somehow our abilityto excel at the highest level of
our industry is limited, thatovercoming barriers as a woman
of color would be insurmountable.
But what would happen if wedecided to venture out on our
own, despite everything we're upagainst?
I'll tell you Welcome to theBlack Girls Consult 2 podcast.
(00:24):
I'm your host, dr AngelinaDavis, a healthcare consultant,
consulting coach, highperformance fanatic wife and
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I help transform femaleprofessionals into thriving solo
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Hello there, welcome to theBlack Girls Consult 2 podcast.
(01:14):
I'm so excited that you aretuning in for this episode.
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All right, hello there.
I'm so glad that we're gettinga chance to sit down and catch
(03:49):
up.
I feel like I've known youforever, because I initially ran
across your Instagram page andI was like who is this with this
amazing video presence, and Icouldn't wait to get my hands on
your course.
So I want you now, if you can,to introduce yourself and tell
us a little bit about yourbusiness and what you do, and
(04:09):
just how you found your way intoTV and media in general.
Speaker 2 (04:13):
Well, thank you so much for having me.
I'm so glad we connected.
Years ago.
I feel like it's been a while.
Yeah, I started in TV many, manyyears ago, but basically what I
do now is I help entrepreneurs,small businesses, use video,
leverage video to grow theirbusiness, build an audience,
connect with their community.
But my background way, way, way, way back in the day almost 20
(04:36):
years now was in TV And Istarted working in unscripted
television as a producer,director, writer and worked my
way from the very, very bottomto the top and eventually got
burned out and decided there'sgot to be another way that I can
use all these skills that Ihave working in TV and digital
media.
(04:57):
How can I sort of transfer thisto a career that's a little bit
less crazy and chaotic?
Because, if you know anythingabout TV, the hours are insane.
I could only Yeah, yeah, I meanworking as a business owner,
they can get insane too right,But I really wanted something
that just allowed me the freedomto work at my own schedule,
(05:19):
work with the people that Iwanted to work with, but still
get to do the thing that I love,which is work in video and work
in a creative environment, Andso that's what I do now.
I used all the skillset that Ihad as a TV producer, as a
director, as a writer, and Isort of relay those into helping
other people use video.
Speaker 1 (05:37):
I think that is needed beyond belief because
when I was starting out, one ofthe biggest hangups I had was
showing up on video.
Even now, i always feel alittle bit uneasy and weird
Talking to myself at least, ifeel like I'm talking to myself
And I think a lot of timesthat's one of the biggest
hangups that many people havewhen they're going into the
(05:58):
online space especially, or evenif they're just trying to
market their business in generaland they want to use video.
It's really hard much harder, ifound, than even speaking on a
stage because it's new, it'sdifferent, you don't know how
you sound or look And sometimesit's a shock of just seeing
yourself.
So how do you get peoplecomfortable with that whole
(06:19):
process?
Speaker 2 (06:20):
So first I have to say A you do very well.
I've been watching yourevolution of being on camera and
you've gotten so good at it.
I also just wanted to admitreally quick that, even though I
come from TV, i was the sameway I initially when I
transitioned from working as aproducer.
I started as a business coach.
I went through a coachingprogram and became a business
(06:41):
coach, and it was very slowlythat I dipped my toe into using
video, because I had alreadyknown about video, because it
had been my career for so long.
I couldn't hide from the factof what a great marketing tool
it was and what a great way tosort of fast track that no like
trust factor that we all need togain clients in our business.
(07:02):
And so I tried to hide for aslong as I could And then
eventually I was like all right,i have to suck it up.
If I'm going to tell my clientsto get on camera, i have to do
it myself.
And that really was sort of theimpetus, because if I had it my
way, i still would be tellingyou and showing you how to get
on camera, but not doing itmyself, because I didn't like to
be on camera, but what happenedwas the more I got on camera,
(07:24):
the better I got at it, and nowit's.
I actually enjoy doing itbecause it's such a faster way
to connect with people and yousort of like jump hurdles in
terms of like getting to knowpeople.
You get to know people when youwrite emails to your client
list or texting or DMing, butthere's just something different
about video.
It's like you have a directaccess to your audience, and so
(07:46):
the way that I got comfortableis not a very exciting answer,
it's just by continuously doingit.
But what I will say is my job asa producer was working with
everything from like A-listtalent to some of the big name
celebrities that everybody knows, to people that I'd never
stepped foot in front of thecamera, and those are the people
that actually enjoy workingwith the best, because They're
(08:08):
the ones that are the mostscared.
But there's also the ones thatare most real.
They're not like hi, how's itgoing?
I'm here, you know.
They're the ones that are justtrying to be themselves in a way
that doesn't come off shaky ornervous, and those are the most
fun to work with, because we geta really good transformation of
how they were before we worktogether and how they are after.
(08:29):
And One of the things that Ialways tell people in the very
beginning is and you mentionedit speaking on stage is actually
Easier because you get feedback.
You get to see the look onpeople's faces when you're
talking to them, when you'respeaking into a Really cold
camera lens.
That's not giving you anything.
You crack a joke, it's notlaughing, you don't know if
you're doing good or not.
(08:49):
So I will say, speaking inpublic is definitely easier, but
it's also the same.
People get so stressed outabout saying the wrong thing or
coming off lookingunprofessional on camera.
But you handle it the same wayyou would in real life, whether
you're on stage, whether you'rein a meeting and you're, you
know, standing up and talking toeverybody.
It's the same, it is literallythe same.
(09:12):
The only difference is, if yousave the video, i may be able to
rewind and watch it again.
That's it as an audience member, but it really is the same.
Speaker 1 (09:20):
But you know that professionalism piece is such a
mental hurdle.
I know I struggled with it,still struggle with it, if I'm
honest about it, and so manyother professionals out there,
especially in the consultingspace, struggle with that whole
aspect of being professional oncamera and it leads, i think,
sometimes seeming Very roboticwhen it comes to communicating
(09:42):
on camera, we want everything tobe perfect.
We want to have the perfectclothes, the perfect hair, the
perfect makeup, and it'soverwhelming, which is why a lot
of times, people don't start,because they're so afraid of
seeming Unprofessional, becausewhen they've been in their place
of employment, they've alwaysbeen upon as being a leader or
being head of the game in theirspace and entering into
(10:04):
something new.
You Look new and nobody nobodylikes that feeling.
Speaker 2 (10:09):
First, it is still there too with me.
Right?
I come from an industry whereour job is literally to judge
What somebody is doing on cameraand figure out a way to make it
better, make it look better, itmay sound better.
So, same as same as me, i got areally big case of Comparison.
It is when I would get oncamera thinking, oh my gosh,
other producers, other directors, other camera people are gonna
(10:30):
see my content And just rip itapart, because we all know
better if we're gonna see.
You know, i'm used to spendingthousands of dollars on a Film
or on a TV show or on a projectand I'm not doing that for my
videos, you know, unless if it'sa video that's on social media,
it just wouldn't be a greatreturn on my investment.
So I'm not going to have thebest camera, the best audio or
(10:51):
stuff like that.
So I would constantly have thatin the back of my head like, oh
my gosh, i'm looking sounprofessional.
But what helped me get over itwas that across the board
professionals and definitely isimportant.
But authenticity always winsand it's what people relate to
us the most, and that doesn'tmean that you have to roll up in
like Sweatpants and like yourhair in a bun and you're like
this is the real me, like westill can present, present
(11:14):
ourselves in a very professionaland professional looking way,
while still being real.
And part of that realness iswhen something happens.
It's how we bounce back from it.
When we misspeak how we, howwould we do it in real life?
I tend to.
I'm a big fan ofself-deffocating humor.
It's the only humor I got, so Irun with it.
(11:35):
So I use that a lot in my videocontent and It makes people
feel like I'm approachable andrelatable, which is my brand.
So it all depends on people'sbrands.
But really just trying to be asreal as possible, and I always
have this running thing in theback of my head where I'm like,
if somebody meets me in personfrom seeing my videos, if they
meet me in person, will they beshocked at who I really am, or
(11:58):
will they be like oh, you'reexactly who I thought you were.
And That's where the trustcomes into, that whole no-liking
trust.
They they're like Oh, you arethe real person.
You're not just putting out afacade for us to sell us a
product or sell us your service.
You're the real person that Isee on the videos and that makes
me like you and trust you evenmore.
Speaker 1 (12:16):
Oh, i like that.
I like that because you'reright.
I mean some of the mostauthentic video out there.
It'll be someone completelylaid back on a Saturday
strolling through the park, andsomething like that Will
resonate with so many people,just because it's relatable.
Yeah yeah, yeah.
So when we're thinking aboutvideo in marketing, can you talk
(12:39):
a little bit about where yousee Video fitting into a
marketing strategy, especiallyfor someone that may be working
in the consulting space or anyother type of expert service
provider?
Speaker 2 (12:52):
Yeah, definitely.
So I think a lot of times It'stricky because if you go on
social media right now and youlook and you see people doing
reels and all these differentsort of trends, those aren't
really what are gonna helpservice providers.
It might help us get eyeballs,but is that gonna bring us
dollars right?
It's usually not, and so what Ilike to tell people is think
about where your Ideal audienceor your ideal clients like,
(13:17):
where are they at in thestarting point of where you work
with them.
So, for example, i use myselfas you know, it's somebody.
If I'm working with peoplewho've never been on camera
before when I create videocontent, i need to remember that
and talk to them as if they'venever been on camera before.
I can't go into like thespecifics of a whole lighting
scheme and the setup.
I would totally lose them.
(13:38):
So sometimes what I like to dois think of, like, all right,
your ideal client.
If they were going to sign on towork with you, what would you
say to them in the first call?
What would you say to them inthat first week of when you guys
are working together and createcontent and videos around those
sort of beginning conversations, just to sort of get the spark
going in their brain to get themthinking of the answers to
(14:01):
those questions, and thatusually helps people get started
with video.
Because that's the other parttoo is I think that there was no
video strategy in the verybeginning, when video started
becoming so popular, especiallyon Instagram and then TikTok and
even Facebook, when videobecame so popular, nobody was
talking about a strategy whichis like got to do video, got to
(14:22):
do video, what are the videosabout?
And that's the part that a lotof people struggle with, and so
they end up just kind of likethrowing spaghetti at the wall,
seeing what sticks and hoping itgoes viral, and that's not a
strategy and that's not going tobring people clients.
Speaker 1 (14:36):
Right, Yeah, that definitely won't work.
I think we've all been thereand done that at this point in
time.
So if you were going to give asimple strategy for someone to
follow, I know you said make thevideo, I guess what as a
content similar to talking toyour client.
But is there some type of modelor strategy or framework that
(14:57):
you use or recommend that peopleuse, at least when they're
starting?
Speaker 2 (15:01):
out.
So I'm a big fan of goingthrough past notes that you've
had with a client or past intakeof questions or forms or
whatever you've done with thembefore, and looking for their
struggles, looking for theirquestions and using that as sort
of a guide to okay, what arethey?
my clients in general, myclients in general, i'll just
(15:22):
say my clients often strugglewith looking professional on
camera.
They don't have a ton of timeto create content, but they
don't feel confident in gettingon camera and they don't feel
confident in the tech involvedwith filming, the audio
uploading, editing, all that.
So those are sort of the thingsthat my clients struggle with
the most and I tend to create alot of content around those.
So really it sounds a littlecliche, but it's the pain points
(15:44):
that your audience has.
And then I do pepper in somemore advanced content for the
people.
that because you're oftenespecially if we're working with
people that we're going to workwith through the longevity of
their career we have people thatare just beginning, and then we
have people that have been withus a little while or they're
growing and they're learning thestuff that I'm teaching them at
a faster rate.
I want to keep them engaged aswell and be teaching them new
(16:07):
things as well.
So I really kind of pull a lotof my strategy and what I create
content around from them,directly from them in the form
of Q&A forms, and if you don'thave those yet, it's the emails
that people send you, it's theDMs, it's the comments on posts
and content that you've createdalready maybe.
And if you haven't createdvideo content or even any other
(16:29):
posts that you can pull from,then you're going to a
competitor or you're going tosomebody who you kind of have a
similar business model to andyou're seeing what is their
audience asking for?
Okay, well, can I answer thosequestions and would it be
applicable to my audience?
And that kind of gives you likea jumping off point.
Speaker 1 (16:45):
I love that, and you mentioned something when you
were just discussing aboutsaving time.
I know you know we all havebusy schedules, so how can we
simplify this process?
I'm telling you, whenever Imake any type of video, it takes
me forever.
And let's just a short littlereel or something that I'm
piecing together just from yourday like a vlog, that's pretty
(17:06):
easy, but when it comes tocreating video, it's a whole
production.
I know I don't have anything but, you know, a cell phone or
maybe my laptop, but I swear Iam taking them out of time that
they spend to make a major movieproduction.
Speaker 2 (17:23):
Yeah, i've definitely been there, And I've been there
too because I like doing it, soit's fun to me.
I'm like what about this?
What about this?
Not a great use of my time.
What I really recommend is justlike you do all your other
content.
Nobody wants to hear this, butit's going to be batching your
content and batching it instages, so like having a list of
just ideas at the ready wherethey're one liners.
It could just be a one linerand you have a list of one
(17:46):
liners And that's all you haveto remember to say to the camera
, one line at a time.
And then also filming.
I try to film on one day a week.
That means I set up my camera,i do my, i set up my audio, i
literally have outfits set aside.
And the reason I do outfits setaside is because that reminds
me when I'm looking at my cameraroll oh, that's another video.
Because I try to always,visually, i want to be able to
(18:09):
easily look at my video contentin my camera roll and be like
what's different?
That's different, that'sprobably another video.
So as much as you can planahead is really the big key.
So you're setting what you'regoing to say ahead of time.
Set that aside.
You're setting a day, one day aweek, to film.
set that aside immediately, andI cannot stress this enough.
Organize all the things thatyou've filmed, because if you
(18:32):
don't organize it, if you try, itry to organize it in the
moment.
But if you, if you're filmingfor like two hours and you don't
organize it and put it intofolders in your phone or
whatever your storage, you know,whatever the way you're going
to store your videos, then thatmeans later, at some point, when
you're editing them or postingthem, you have to go back and
rewatch every video, which is atotal time suck.
So you want to organize it inthe moment, if you can, and plan
(18:55):
for that.
Make sure that you have timeset aside to do that.
And then I edit in batches too,so like they'll be one day a
week where I'm just like editing, editing, editing, and that way
when I go to post it, i have afolder in my phone that's like
final videos and I then I canjust post them up.
So I do everything in stages.
If you are not a stage in stageperson, like if you're not a
(19:15):
batch person, your only otheroption is to film in the moment,
which does require, like on thefly, thinking, okay, i'm gonna
film something.
Right now I'm in the car.
What am I gonna say?
Like to me, that's.
That's, that takes more timefor me than if I just batched it
all in in sort of pods.
Speaker 1 (19:32):
Yeah, i feel like whenever I do like a
in-the-moment, on-the-fly typeof video, i always watch it back
and I'm just like Right, itbecomes almost like a
time-waster because I rarely useit.
Speaker 2 (19:46):
Yeah, yeah, and the other thing that I do if you
have a chunk of like somethingthat you want to say, you have a
video.
It's a talking head video.
This is so nerdy, but it issuch a game changer for me,
because I don't use ateleprompter is I will,
throughout the day, say it outloud.
I'm getting ready in themorning, i'm pretending that I'm
on camera And I'm just runningthrough the bullet points or
like running through how I woulddo it.
(20:07):
I'm just doing a practice round.
That way.
When I do get to filming, ialready know the content.
I feel really comfortable withit.
You know some lines may change,but I always pretty much I
bullet point of what I'm gonnasay on camera ahead of time And
then I practice throughout theday and then when it comes time
to film, i'm so much faster withit awesome.
Speaker 1 (20:26):
So Let me ask you What has been the most rewarding
aspect of your business journey?
Like, what have you reallyfound to be that?
Why, in terms of what's keepingyou moving forward?
outside of, of course, you knowyour personal reasons, but just
within the business, like what,what do you?
Speaker 2 (20:43):
love, oh My god, hands down.
Seeing people love to be oncamera.
Who, the people that like sworethey'd never get on camera,
hated video, wanted to hidebehind their captions or like
pretty pretty pictures, andSeeing them on camera confident,
that is to me hands down,because I really do believe I
come from unscripted television,aka reality.
So Everybody who wanted to beon camera and I really do
(21:06):
believe that if people want touse video as a tool for their
business, they they should beable to, and if you want to be
on camera, there's a place foryou to be on camera, and I
really love just taking peoplefrom the like.
There's no way I'm getting oncamera to the point where
they're like, actually reallylike this.
Speaker 1 (21:21):
Right.
No, this may be a spicy take,but I feel like a lot of experts
get frustrated because they seea number of people in their
space and they're doing well andour businesses are taking off
and, in my opinion, a lot ofit's because they're a little
bit more open to Taking chancesand being on video and all of
those things, whereas Most oftennow, when you're coming from a
(21:44):
corporate environment especially, you may be a little bit more
reserved in terms of how youcarry yourself In a business
environment and less likely totake those chances, and I feel
like it holds you back over time.
What type of mindset work doyou recommend doing or do you
have people do to getcomfortable with the aspect So
they can begin to compete alittle?
(22:05):
bit more Yeah well.
Speaker 2 (22:06):
So usually I just ask this question I'm like, what is
something that you used to hatedoing?
and you suck, dad.
I'm just being honest, and youlove doing now, and almost
always they can think ofsomething, and there's whether
it's personal, whether it'sprofessional, and I'm like, okay
, well, let's, let's put that onfor your video content.
And If I were to ask you, like,do you regret doing that thing
(22:29):
that you hated to do back thenBut you're able to do now with
ease, you know, do you regretnot starting sooner?
and the answer is almost alwaysYeah.
They wish they would have doneit sooner, because it's easier,
or they have fun with it, orthey've gotten so much better at
it now that they've done it.
So I try to just bring somethingthat's not video related as a
memory of, like, what have youdone that you never thought you
could do, that you're able to doright?
(22:52):
Okay, well, let's apply that tovideo, because that's really the
thing is.
And I'm I'm kind of livingproof, because there used to be
this running joke On setwhenever I was on a set of a TV
show was I wouldn't even walknear the camera.
I would always be like are werolling?
Are we rolling?
I wouldn't say anything aroundthe camera because I knew it was
recording and I was likeeditors, i'll hear this.
Not that I was even sayinganything that was like
inappropriate, i just hated myvoice being heard or like
(23:14):
recorded.
I didn't want to be on camera.
So I'm kind of like livingproof in the sense of somebody
who really didn't want to be oncamera and Now really enjoys it,
and so I try to tell them thatstory too, because, like people
don't believe that, but my TVproducer, friends, all the time
they all are like I can'tbelieve you do what you do now.
Speaker 1 (23:33):
That is so helpful because really there's so much
that we have done in the pastand it was scary when we started
, But we kept going and now youdon't think about it you know,
Yeah, I can imagine how being onvideo becomes that way.
Speaker 2 (23:47):
I'm still not quite there yet, but You're so there
and like some of your videos,i'm just like whoa She hired a
professional for these becausethey look so good.
Speaker 1 (23:56):
No, you know I always joke around like I like the
editing piece because I feellike it's just very soothing for
me Edit video or audio, butbeing actually on the camera, i
think one of the biggestchallenges I had was hearing
myself speak and then also justseeing your yourself.
I was like actually listening tosomeone very recently and they
(24:18):
have a technique that they wererecommending and you made me
familiar with it, but it prettymuch had you record a video and
then look at yourself with thevolume already all the way off,
also Listen to it withoutlooking at yourself.
I think that's how it is, yeah,and pretty much to get you used
to your mannerisms, your, yourpace of speech, how you sound,
(24:41):
all of those things, so that youcan become more aware of your
pauses or maybe your fillerwords and the different gestures
you use, like I like to use myhands.
But I think is that videoreally allows all of that to
kind of stand out and it is ashock at first, but I do think
(25:01):
that after you comfortable withseeing it and recognize that
it's just you, it's a little biteasier to do and then to me, i
just had to get to a point whereI didn't care anymore.
I mean, what is that weird to?
Speaker 2 (25:11):
say No, it's.
I mean there's.
There's a thing It's like Yousaid it earlier and you talked
about, like you know, knowingthat our competitors are
probably gonna use video, and isas much as I wish This wasn't
true, but I do believe it to betrue and data proves It's true.
We trust people more, thepeople that are willing to put
themselves out there and get oncamera, because It shows that
(25:32):
they really believe in whatthey're doing, versus somebody
who's still kind of like hidinga little bit behind.
You know, captions or somethinglike that.
The other thing that I will sayis You were talking about I love
the idea of turning off theaudio, turning off the video and
watching.
There's also science behind Thestudy that was done that what
we hear is our voice is notactually the way other people
(25:54):
hear it.
We hear it differently than theway it sounds, and the same way
we see ourselves, the same waythat our eye develops, like what
we see in a mirror is differentfrom what the rest of the world
sees, and so I think about thatoften, because I have a really
high-pitched, squeaky voice.
I've never liked it, but when Ilearned that I was like, oh all
right, maybe you guys don'thear what I hear, because maybe
(26:15):
you guys hear something better.
Speaker 1 (26:16):
Yeah, no, you don't have a high-pitched, squeaky
voice at all.
I can see that, though, becausewhen you're training yourself,
i talk really, really fast, andsometimes my words run all
together and I try to slowmyself down, and so then I feel
like I have pauses that you canhear, and All that is like
mental.
I feel like because you're soaware, so you're changing a
(26:39):
little bit how you communicate,because you're trying Not to do
these things or to do some ofthe things that people recommend
that you do in order tocommunicate more effectively.
So, yeah, i can see how I cansee how we can hear ourselves
differently.
One of the things that youmentioned that I thought was
really interesting is The factthat, when you are bold in about
(27:03):
being on camera, oftentimesthat can allow your business to
grow a lot faster, and I feellike, especially in the
consulting space, where you havea lot of hypermasculine energy
and really a lot ofcompetitiveness and drive, many
times, if you don't use thatopportunity to put yourself out
there, you can quickly fallbehind a lot faster than you
would think, and I Have oftenwitnessed a lot of women in
(27:27):
consulting not necessarily getthe same I would say Limelight,
because they have not been aswilling to put themselves out
there on camera myself includedCamera or on podcast, and you
know other ways to makeourselves more visible because
We may be a little bit moreself-conscious.
(27:48):
I feel like, because of the waysociety has structured our roles
in business and in our, ourfamilies, etc.
That more people tend not to bemore visible.
So I don't know, did you everfind a point where You became
more comfortable taking thoserisks and putting yourself out
there more often, even beyondthe video?
(28:11):
so I know you got comfortablewith video, but just even other
opportunities that you were ableto go after.
Speaker 2 (28:17):
Yeah, absolutely.
I think it was when I realizedlike if I'm gonna go all in on
this, i got to go all in.
And that means I come from amale-dominated industry TV is
highly male-dominated And Irealized like if I'm gonna go in
, all in, i have to go on, andthat means speaking up and
making sure my voice is heard onStages in person in a room full
(28:39):
of people who are like you dowhat?
like I just realized that if Iwant to do this, if I want to
make this my business and Idon't want to have to fall back
on Working on shows the way thatI was before, working long
hours I just need to doeverything that I can to make
sure that you know my voice isheard and you know my business
is Is more well known.
And that was sort of my impetuswas like How am I going to grow
(29:00):
this business at a fast enoughrate that if I want to do a TV
show and go back to TV, i can,but I'll have to.
And that was really the thing.
It was just making sure thatPeople knew about me and knew
what I was doing and I waswilling to talk to anybody about
it And it.
It is not in my nature to dothat at all.
I actually never wanted to be abusiness owner.
I love directing, i loveproducing, i love working with
(29:23):
people.
I just wanted more freedom andhow I was gonna do it, and that
forced me to become a businessowner and that forced me to Have
to do that.
But I was willing to do itbecause it was.
It was like alright, well, iget to create my own path and my
own sort of Obviously, my ownincome and my own schedule, but
in exchange for getting that, ihave to do the work by being
(29:44):
really vocal about it, and sothat was what pushed me, just
being honest.
Speaker 1 (29:48):
I think it's just this willingness to put yourself
out there and to go all out interms of that boldness to show
up that really can make thedifference.
Whether it's your career oreven in business, people have to
see us and know us.
One thing I talk to clientsabout all the time is the fact
that no one can buy from you ifthey have no idea that you exist
(30:09):
.
You can have the perfect offer.
It's not your offer, it's notyou, it's not your expertise,
it's not any of that.
It's just the fact that theydon't know you're there.
Speaker 2 (30:20):
Yeah, and I do believe that success favors the
bold, the people that arewilling to speak up and put
themselves out there.
Speaker 1 (30:28):
I know, i know.
So I would love for you toshare a little bit more about
your business, because this isnot all you do.
We talked a lot about being oncamera, because I do think that
that's a huge struggle that manyof us have.
But, yeah, i would love to hearmore about your business, your
offers and anything else youwant to share.
Speaker 2 (30:48):
Yeah, absolutely, thank you.
Yeah, so I work with creativeentrepreneurs, small businesses,
in a different capacity thanmost people.
I think they're either videostrategists or they're business
coaches.
I'm a hybrid because I took allof the skills that I had from
working in TV, which is a lot oftime management, a lot of
productivity, because we'realways on schedules, always on
(31:08):
deadlines, plus video, and Iwork with them to help them in
two different areas of theirbusiness.
So I help people that havemaybe they want to start a
course, they want to create acourse.
I help them map out a timelineso they can take it from idea to
completion at the very end.
And I help them from everythingfrom deciding what each module
is going to be to what are thescript We're going to script out
(31:29):
each video and then helpingthem obviously with the video
portion of it, and I also do.
I have a master class calledcreate better video content
where I teach people how toliterally create better video
content And we cover everythingfrom camera competence to the
internal mindset stuff to alsopresentation on camera, how to
feel really confident and lookconfident on camera, and the
tech stuff the camera lighting,editing and all that.
(31:51):
And then I also do somethingdifferent that most people don't
know about and I don't share,but I work with YouTubers
helping them create contentbehind the scenes.
I'm not in front of the cameraat all with them.
I'm really helping them map outtheir shows.
There's a ton of YouTubers thathave series on YouTube and I
help them basically create TVshows for YouTube And that's
(32:13):
something that actually creates.
That takes up a big bulk of mywork.
It's something I never talkabout because it's only very
specific with YouTubers, andthen sometimes everyone's like I
will take a TV show if it's ashort, short, short, short gig.
Ideally if it's here in Hawaii,i won't really travel that much
anymore.
Speaker 1 (32:29):
Right, because why would you ever leave Hawaii?
I don't want to leave.
I was like, why would you everleave that?
No, i love that about YouTube.
I've actually been tossingaround this whole idea of
starting.
I actually have a YouTubecourse that I have been taking,
as well as the fact that I'veplayed around here and there.
You know the thing with YouTubeand I'm taking this in a whole
(32:52):
other direction.
but the thing about YouTube isthat I feel like it's so
overwhelming.
I mean, people have massiveproductions when it comes to
YouTube, it's not like.
Instagram or even LinkedIn.
I mean, it is real.
So I think there's a certainintimidation factor that's there
for many people.
I know I can speak for myself.
So can you share a little bitmore about the YouTube world?
(33:15):
I know that's not what younormally talk about as much, but
I do think a lot of people aresuper interested because we're
getting to this point where itwas nice to have the short
soundbites, the 15-secondstories and the 90-second reels,
but you can't go into a lot ofdepth that way, and when it
comes to trying to share complexinformation or maybe even have
(33:37):
videos that you can use for yourbusiness, to land corporate
contracts and things of thatnature, you want to have a
YouTube channel or somethingelse available for them to view.
Speaker 2 (33:47):
Yeah, i mean, i love what you said.
It is very intimidating.
It was intimidating to mebecause I come from the world of
the high-end TV productionvalue and I work with YouTubers
that are doing that, so there isthat level of intimidation.
But what you said, it doesn'tmatter.
Even if you have it hiddenwhere it's not visible for
(34:08):
everybody, it's still going tobe a great resource for your
audience, for your clients.
But it can also be because it'sYouTube, it is a search engine,
and that's what I love about it.
Absolutely hands down the mostis that there is a science to
YouTube in the sense of people.
You create content based onwhat people are searching for
and if there's a crossoverbetween what they're searching
(34:29):
for and what your niche is, youcreate content around that and
you're going to do better thanif you're just randomly creating
content.
So there is a science behind it, which I love because I love
data.
But also for the people thatare intimidated on starting a
YouTube channel, i would sayjust what I say with everything
else is just get started anddon't let yourself feed into the
overwhelm, because if you goback to every single channel and
(34:53):
you go back to their first fewvideos.
They're all.
They're not perfect.
Let's just say that I have aclient right now, that they have
4 million subscribers.
When I go back to their firstvideos, i was like that's what I
like to see.
You started from here and nowyou're here.
So there is this internaloverwhelm and this internal
(35:14):
pressure that we put onourselves because it's YouTube,
because people are doing suchhigh production value, but
that's usually not our audience.
If we're consultants, if we'reservice providers, our audience
isn't watching to be entertainedin that same way as some of
these people that are spending aton of money on production.
Our audience is coming to learnsomething, to find out about
(35:36):
something, and really the mostimportant thing is what you're
saying and your message.
It could be as simple as atalking head video.
That could be very well put onInstagram.
It could have been a live video.
It could be anything.
It's really the informationthat we're saying.
It doesn't have to be such highvalue or high production value,
but my advice to anybody andyou included, because I know
(35:58):
you've been dipping your toe inYouTube is just to get started
and building.
The good thing about YouTube isyou can just post shorts and
you'll gain followers by doingthat and that'll slowly build up
your confidence.
We all get bummed when we posta video and nobody likes it, or
two people like it, becauseYouTube currently is still
promoting shorts.
What I've been doing is I justpost my shorts over there and
(36:20):
that's building up my subscriberrate, which, whether it means
anything or not, it's stillpsychological in your head and
you're like, okay, okay, peopleare picking up what I'm putting
down.
I'm going to continue on thispath But, hands down, i just
think of it as a great resourcefor our individual people.
You know, and try not to worryabout all the masses of other
people that are making content.
Speaker 1 (36:41):
Yeah, because it's so true.
One of the things that I know Ido and I always tell clients
that other people are doing aswell the minute I'm thinking
about investing in a program,I'm searching for any video
content that I can find, anyblogs I can read, And you know,
the great thing about YouTube,as you mentioned, is the fact
that the content doesn't go away.
(37:02):
So, you know, a year or twolater, you're still finding
these videos that are extremelyhelpful, which I would say.
If you don't have a lot of timeto spend making videos every
day, maybe it's more beneficialfor you to make a longer form
video that's going to last andreally be able to help in terms
of SEO to drive traffic to yourbusiness.
(37:23):
So I think that that's anotherapproach that many times, people
overlook because they can'teven get on the video for a
picture.
We don't even mention that.
It's just like out the question.
But, yeah, I think that that'ssuch a wonderful tool in a new
way.
You know of doing it.
I'm a big fan.
Yeah, Well, I wanted to endwith just you sharing anything
(37:47):
that you like.
I don't know if you have anyupcoming programs.
I know you mentioned yourcourse, but I don't know if you
have anything else you want toshare or anything that you want
to tell the audience.
Speaker 2 (37:58):
Oh, thank you.
So I did.
I just launched something super, super short and sweet.
It's on my Instagram only isthe only place you can find it.
I'm doing video audits.
It dawned on me that people alot of times just want to know
like are my videos any good andwhat's some like quick tips that
I could do to boost them andmake them look more professional
?
Or you know how can I comeacross a camera a little bit
(38:19):
more confident?
And so I'm doing these quicklittle video audits where I go
through some of your past videosand I give you like a 10 minute
run down of how you can improveon your video content.
And that's in my Instagram bio,is the little part.
I love it.
Speaker 1 (38:31):
Yes, yes.
So everyone listening you haveto go on Instagram.
It's going to be in thedescription So you can go and
log on and get your audit,because I'm telling you, it
helps a lot when someone cantell you what you can improve on
in love.
So I know that hopefully,people will be definitely taking
(38:52):
advantage of that.
Well, i am so excited We got achance to have this chat.
Thank you so much for tuning inand, you know, kind of joining
me today from your beautifulHawaii, which I wish I could be.
Every time I see you surfing,by the way, i get so jealous I
can't serve, but just being,just being on the water.
Speaker 2 (39:12):
Just being on the water.
Speaker 1 (39:13):
Just seeing it all, i'm like, oh, that's the life,
all right.
Thanks so much, thank you.
Thank you.
Thank you for tuning in to theBlack Girls Console 2 podcast.
If you enjoyed today's episode,be sure to leave your review on
Apple Podcasts, subscribe andshare it with a friend.
(39:33):
We're on a mission to increasethe success and longevity of
women in consulting, and you canhelp us do that.
Also, i'd love to hear from you, so let's connect at Dr
Angelina Davis on Instagram orLinkedIn And don't forget to
visit excelaconsultingcom formore information to support your
consulting journey.
Until next time, take care.
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