Can a successful corporate lawyer seamlessly pivot to the bustling world of tequila entrepreneurship? Meet Mara Smith, the founder of Inspiro Tequila, who not only made this bold transition but also redefined her career and life along the way. From her education in accounting and law, Mara's journey weaves through prestigious law firms and corporate roles until an unexpected life change led her to focus on family. Sixteen years later, she emerged with a renewed entrepreneurial spirit, transforming her passion into a thriving business.
(00:00) - From Corporate Lawyer to Tequila Founder
(08:15) - Journey of Reentering the Workforce
(17:49) - Evolution of Tequila in America
(22:07) - Understanding Tequila and Mezcal
(36:00) - Tequila Market Trends and Marketing Insights
(45:46) - Marketing Strategies for Female-Centric Tequila
(57:41) - Impact of Tequila Popularity on Market
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