I denne episode af Bliv Set Online diskuterer Lars Nielsen og Kasper, hvordan long tail keywords kan anvendes effektivt i e-commerce. Kasper forklarer, hvad long tail keywords er, hvordan de adskiller sig fra mere generiske søgeord, og hvorfor de er vigtige for at tiltrække købsparate kunder. Gennem konkrete eksempler fra Grade A Copenhagen, viser de, hvordan specifikke søgeord kan føre til højere konverteringsrater og mindre konkurrence. De diskuterer også strategier for at finde de rigtige long tail keywords og vigtigheden af at balancere æstetik med SEO. I denne samtale diskuterer Kasper og Lars vigtigheden af AI i tøjshopping, hvordan longtail keywords kan forbedre SEO-strategier, og hvordan man måler resultater i webshops. De berører også fremkomsten af ChatGPT i søgning og giver praktiske tips til webshop ejere. Samtalen afsluttes med en snak om trends i e-commerce og åbningen af en ny fysisk butik for Grade A Copenhagen.
Takeaways
✅ Longtail keywords tiltrækker de rigtige kunder.
✅ De er ofte meget specifikke og fokuserede.
✅ Jo længere du kommer ud i halen, jo mere specifikt bliver det.
✅ Longtail keywords giver gode muligheder for konvertering.
✅ Det er vigtigt at være fokuseret på målgruppen.
✅ Konkurrencen er lavere for longtail keywords.
✅ Det tekstuelle spiller en rolle i SEO.
✅ Balancen mellem æstetik og tekst er vigtig.
✅ Brug af specifikke attributter i produktbeskrivelser er effektivt.
✅ AI-værktøjer kan være nyttige til at finde longtail keywords. AI kan revolutionere tøjshopping ved at identificere produkter.
✅ Longtail keywords er essentielle for målrettet trafik.
✅ Undgå clickbait for at opretholde troværdighed.
✅ Mål resultater med værktøjer som Google Search Console.
✅ ChatGPT kan ændre måden vi shopper online.
✅ Kvalitet i indhold er vigtigere end kvantitet.
✅ Forstå din målgruppe for bedre kommunikation.
✅ Skab indhold der giver værdi for brugerne.
✅ Bæredygtighed er en vigtig del af moderne forretning.
✅ Fysisk tilstedeværelse kan styrke online brand.
Kapitler
00:00 Introduktion til Long Tail Keywords
01:24 Hvad er Long Tail Keywords?
06:58 Strategi for Long Tail Keywords i E-commerce
12:22 Eksempler på Long Tail Keywords i Praksis
20:11 Værktøjer til at Identificere Long Tail Keywords
21:26 Fremtidens AI i Tøjshopping
22:24 Longtail Keywords og SEO Strategier
26:31 Måling af Resultater i Webshops
29:15 ChatGPT og Fremtidens Søgning
32:23 Vigtige Tips til Webshop Ejere
35:50 Trends i E-commerce og AI
38:13 Gr
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