Block by Block: A Show on Web3 Growth Marketing
Each week, I sit down with the innovators and builders shaping the future of crypto and web3. Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block. Let’s build something incredible, together. All onchain.
Episodes
Summary
In this conversation, Kingsley Advani shares his journey in the crypto space, starting from his early coding experiences to becoming a successful entrepreneur. He discusses the founding of Allo, a platform designed to simplify the process of launching investment funds, particularly in the realm of real world assets (RWAs). Advani emphasizes the potential of RWAs and the importance of navigating regulatory landscape...
Summary
In this conversation, Eric Vreeland, Chief Strategy Officer at Polyhedra, discusses his journey into the crypto space, the partnership between Polyhedra and Layer Zero, and the evolution of their ZK Bridge technology. He elaborates on the expansion of Polyhedra's offerings, including the introduction of the EXP chain and its features. Vreeland emphasizes the importance of community engagement and education in the blockc...
Summary
In this conversation, Alsie from Dune discusses the intersection of psychology and marketing within the crypto space, the evolution of Dune as a data platform for blockchain, and the diverse user base that utilizes Dune for various applications. The discussion highlights the importance of retention and acquisition metrics in crypto marketing, the need for data-driven strategies, and how Dune enables users to turn data i...
Summary
In this conversation, Seb, co-founder of Sophon, discusses the innovative approach of Sophon in the crypto space, focusing on user experience, product design, and the importance of data. He emphasizes the need to attract mainstream users to crypto by creating intuitive products that resonate with everyday tech users. Seb also highlights the role of ZKTLS in enhancing data privacy and the potential of user-generated...
Summary
In this conversation, Daniel Jacobs, co-founder and CEO of Thrive Protocol, discusses the importance of recognizing value creation in the crypto space. He reflects on a nostalgic experience that inspired the mission of Thrive Protocol, which aims to provide a fair and equitable platform for builders in the blockchain ecosystem. The discussion covers the unique features of Thrive Protocol, its approach to grant prog...
Summary
In this conversation, Austin Federa shares his journey into the world of cryptocurrency, detailing his early experiences with Bitcoin and his eventual pivot to the blockchain space. He discusses his transition from working at the Solana Foundation to founding DoubleZero, a company focused on building a high-performance fiber infrastructure network designed to support the demands of modern blockchain technology. The conversat...
Summary
In this conversation, Clay Robbins, co-founder of Colosseum, shares his journey through the crypto landscape, discussing his experiences at Square, 0x, and Slow Ventures. He emphasizes the importance of hackathons in fostering innovation within the Solana ecosystem and contrasts the developer cultures of Solana and Ethereum. Clay explains how Colosseum integrates hackathons, accelerators, and venture funding to sup...
Summary
In this conversation, Henry De Valence from Penumbra Labs discusses the innovative approach of Penumbra in creating a private decentralized exchange (DEX) that prioritizes user experience and privacy. He explains the challenges faced in the privacy blockchain space and how Penumbra aims to provide a compelling product that allows users to trade privately while maintaining the benefits of decentralized finance. The discussion...
Summary
In this conversation, Paul Thomas, co-founder of Somnia Blockchain, shares insights into the inception and development of Somnia, a high-performance layer one blockchain designed to support the metaverse and gaming industries. He discusses his journey into the crypto space, the unique naming of Somnia, and the technical innovations that enable it to achieve a million transactions per second. The conversation also explor...
Summary
In this conversation, Amrit Kumar from AltLayer discusses the company's role in providing blockchain infrastructure, particularly through rollups and RaaS (Rollup as a Service). He explains the evolution of these technologies, the target audience for AltLayer's services, and the shift in focus from DeFi to gaming applications. The discussion also touches on the regulatory landscape, community building str...
Summary
In this conversation, Will Gaines discusses his journey from community organizing in politics to his role in marketing for Movement Labs. He emphasizes the importance of grassroots mobilization, inclusivity in the crypto community, and the challenges of onboarding developers to the Move programming language. Gaines also shares insights on event marketing strategies that create memorable experiences for attendees, h...
Summary
In this conversation, Dan Greer, co-founder of DeFi App, discusses the rapid growth and success of the platform, which has achieved significant milestones in a short time. He shares his journey into the crypto space, emphasizing the importance of design and user experience in making decentralized finance accessible to a broader audience. The discussion highlights the cultural challenges within the crypto community, the evolu...
Summary
In this conversation, Rob Viglione, CEO of Horizen Labs, shares his journey into the world of cryptocurrency and the evolution of zero-knowledge (ZK) technology. He discusses the importance of privacy and scalability in the blockchain space, the current projects his team is working on, and the significance of developer education in fostering a robust ecosystem. The conversation also delves into the potential use cases for ZK...
In this conversation, Joanna Zeng, co-founder and CEO of Solana Optimistic Network, Soo Network, discusses her journey from traditional finance to the world of Web3 and cryptocurrency. She shares her philosophy of 'Do it scared,' emphasizing the importance of embracing fear in entrepreneurship. Joanna explains the unique positioning of Soon Network within the Solana ecosystem and its technical architecture, which aims to ...
In this conversation, Uma Roy, co-founder and CEO of Succinct, discusses the innovative approach of making zero-knowledge (ZK) technology accessible and relatable to a broader audience. He shares his journey into the crypto space, the development of their ZK virtual machine (SP1), and the unique test net phase called 'Crisis of Trust'. The conversation also delves into the marketing strategies that set Succinct apart, emp...
Summary
In this conversation, Ram, a core contributor at OpenLedger, shares his journey into the crypto space and the evolution of OpenLedger. He discusses the potential of specialized AI agents and the importance of data contribution in building effective models. Ram emphasizes the need for community engagement and partnerships to drive innovation in the Web3 AI landscape. He also addresses the competitive landscape and t...
In this episode, Krystyna shares her journey from fashion marketing to Web3, highlighting the parallels between luxury fashion and crypto marketing. She emphasizes the importance of community in Web3, discussing how to build authentic connections and cultural pillars within a project. Krystyna also introduces Cookie3, a B2B SaaS platform for Web3 analytics, and explains the significance of mindshare in influencing crypto prices. In...
Show Notes
Toward the end of this episode, we had an audio hiccup, which deleted the last 30 seconds of the interview. We apologize for this inconvenience and appreciate Jon Kol for coming on the show.
Summary
In this conversation, Jon Kol from Hyperlane shares insights from his experience in the Israeli Defense Forces and how those lessons apply to entrepreneurship. He discusses the challenges faced at H...
In this conversation, Kain Warwick, founder of Infinex, discusses his enduring commitment to the crypto space, the challenges of centralized exchanges, and the innovative approach of Infinex in addressing user experience and adoption. He emphasizes the importance of non-custodial solutions and the need to simplify on-chain interactions for users, particularly those who have become disengaged from the crypto ecosystem. Kain shares i...
In this conversation, Peter Abilla interviews Onlylarping, the founder of Karate Combat, discussing the innovative strategies the league is employing to engage fans through the Karate Token and Up Only Gaming. They explore the challenges of converting casual fans into super fans, the unique positioning of Karate Combat in the combat sports landscape, and the exciting future plans for the league, including their presence at major cr...
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