Block by Block: A Show on Web3 Growth Marketing
Each week, I sit down with the innovators and builders shaping the future of crypto and web3. Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block. Let’s build something incredible, together. All onchain.
Episodes
Summary
Susruth, CEO of Garden Finance, shares how his background in cybersecurity and early work in DeFi led him to launch a cross-chain liquidity protocol focused on user custody and seamless UX. He explains how Garden leverages atomic swaps and HTLCs to enable trustless trading across blockchains, with a special focus on Bitcoin. Susruth emphasizes the need to simplify user workflows, listen to community feedback, and t...
Summary
Adam Bates, Chief Marketing Officer at XION, shares his journey into blockchain and his focus on simplifying complex crypto concepts for mass understanding. He stresses that user experience is the key driver for blockchain adoption, highlighting the importance of intuitive design, storytelling, and strong community-building. Bates explains how XION differentiates itself with seamless onboarding, no gas fees, and strategic pa...
Summary
Michael Cena, co-founder of Recall Network, outlines a vision for building the discovery and trust layer for the internet of AI agents. He introduces AgentRank, a reputation system modeled after PageRank, to evaluate and surface trustworthy agents in a future where agents interact, contract, and collaborate with one another. Cena emphasizes the importance of agent memory, human-in-the-loop curation, and economic incentives t...
Summary
Peter Abilla sits down with Jordan Jefferson, CEO of Doge OS, to explore how Dogecoin is evolving from meme status to a real app layer. Jordan shares his crypto origin story, the purpose behind Doge OS, and why it’s time to build an on-chain economy that’s actually fun to use. The conversation covers how Doge OS is designed to balance humor with utility, unlock DeFi for Dogecoin, and make crypto apps more accessible. Jordan ...
Summary
Peter Abilla interviews Nick White, VP at Celestia Labs, to unpack how Celestia is solving the blockchain scalability problem. They explore the breakthrough of data availability sampling, the shift from monolithic to modular blockchains, and how Celestia fits into the broader Ethereum ecosystem. Nick shares insights on trade-offs in modular design, product market fit, cost advantages, and what’s next for ZKVMs and modular in...
Summary
Altan, co-founder and CEO of MoreMarkets, shares the story behind building a platform designed to unlock yield from top crypto assets that typically sit idle outside of DeFi. He explains how MoreMarkets is removing barriers for users of non-smart contract assets like XRP and how the team is bridging gaps between traditional holders and modern DeFi opportunities. The conversation explores user adoption, community response, ke...
Summary
Vivek Kolli, Chief of Staff at Sentient Foundation, shares how the organization is working to build a decentralized, community-driven AI ecosystem. He argues that today’s AI landscape is dominated by a few tech giants, creating risks for how AI evolves and who it serves. Kolli outlines why decentralization and community involvement are critical—both for safety and for unlocking diverse, human-centered AI applications. He als...
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Summary
In this engaging conversation, Jill Gunter from Espresso Systems shares insights into the intersection of philosophy and technology in the crypto space. The discussion explores the evolution of the industry, the importance of cross-chain composability, and how E...
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Summary
In this episode, David Rhodus, founder and CEO of Permissionless Labs, shares his journey from AWS to Web3 infrastructure. He talks about launching Pipe Network, a decentralized content delivery network (CDN) designed to tackle video latency using a network of incentivized node operators. David breaks down th...
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Summary
In this episode, June Ou, co-founder of Provenance Blockchain, breaks down how blockchain can streamline the financial system by removing middlemen and making transactions more transparent. She shares how Provenance started with lending and securities, but is now tackling more complex assets like...
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Summary
Chris Yin, co-founder and CEO of Plume Network, shares his journey from door-to-door sales to building one of the most promising Layer 2 solutions focused on Real World Assets (RWAs). He explains why every founder needs to master sales, especially when pitching investors and rallying users. The conversation dives deep into Plum...
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Summary
In this conversation, Campbell Easton, head of communications at Redstone Oracles, shares his journey into the crypto space, the innovative modular approach of Redstone in the blockchain oracle market, and the importance of client integration and support. He dis...
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Summary
In this conversation, Yash Agarwal, co-founder of Send AI, discusses his journey into the Solana ecosystem, the motivation behind launching the Solana AI Hackathon, and the subsequent development of Send AI and the Solana Agent Kit. He emphasizes the importance ...
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Summary
In this episode, Anthony Broderick, co-founder of Lucid Labs, shares how his passion for economics and political transparency led him into crypto. He discusses the foundational ideas behind Lucid—a modular hub designed to streamline multi-chain DeFi by solving f...
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Summary
In this conversation, Brendan Sedo shares his path from a 15-year career in tech to his current role at CoreDAO. He dives into the platform’s mission to expand Bitcoin’s utility, particularly through products like LST Bitcoin that offer yield without compromising decentralization. Brend...
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Summary
In this episode, Heidi Christine, CMO of Pixels, shares how the team prioritized retention over hyper-growth to build one of the most active communities in Web3 gaming. She breaks down the philosophy behind Pixels’ “farmer-friendly” culture, the strategies used ...
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Summary
In this episode, Rowan Stone—co-founder and CEO of Sapien—shares his path from entrepreneur to building a mission-driven company at the intersection of AI and crypto. He discusses how Sapien is tackling one of the biggest challenges in AI: sourcing high-quality,...
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Summary
In this episode, Teemu Paivinen—co-founder of ZK Cloud—walks through his long-standing journey in crypto, starting from Bitcoin in 2011 to building one of Europe’s first Bitcoin exchanges. He shares key lessons from his time at OpenZeppelin, where...
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Summary
In this conversation, Stephen Hess, co-founder of Metaplex, opens up about his journey from healthcare to crypto, how early exposure to Bitcoin shaped his curiosity, and what ultimately drew him into the Solana ecosystem. He explains how lessons from health...
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Summary
In this conversation, Yurii, co-founder of Wallchain, shares his journey into the crypto space, detailing his experiences with MEV bots and the transition to developing Wallchain Quacks. The discussion covers the importance of attention in the cry...
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