Block by Block: A Show on Web3 Growth Marketing
Each week, I sit down with the innovators and builders shaping the future of crypto and web3. Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block. Let’s build something incredible, together. All onchain.
Episodes
Summary
In this conversation, Sehaj, co-founder of Avantis, reflects on the arc of DeFi—from its early experimental phase (1.0), through the token-incentivized wave (2.0), to today's DeFi 3.0, which he describes as a period of financial nihilism. Against that backdrop, he introduces Avantis: a trading platform designed to rekindle energy in the space through zero-fee perpetuals, real-world asset integration, and a community-fir...
Learning about the perp DEX category was really educational for me and I appreciate speaking with @josebetandcourt about his project @0xVDEX, which is shaping up to be a serious contender to @HyperliquidX.
Specifically in comparison to Hyperliquid, among other differences, here are a few he called out:
— “They’ve gone for the build your own chain approach… we like to horizontally scale.”
— “They’re...
Oleg Fomenko--Earning Crypto One Sweat and Step at a Time with Sweat Economy
Summary
In this episode, Oleg Fomenko — co-founder of Sweat Economy — shares the story behind one of the most widely adopted health apps in the world. With over 150 million users, Sweat Economy has bridged the Web2 and Web3 divide by rewarding people for something simple: walking.
Oleg talks about how they built viral growth thro...
In this conversation, Matt Gould, co-founder of Unstoppable Domains, shares his journey into the world of cryptocurrency and the inception of his company. He discusses the challenges faced in creating a user-friendly domain system for crypto transactions, the importance of building partnerships within the blockchain ecosystem, and the evolution of naming systems in the digital age. Gould emphasizes the significance of branding and ...
Summary
In this episode, Brian Mahoney—Chief Business Officer at Thesis and co-founder of mezo—shares his journey from traditional finance into the world of decentralized finance (DeFi). He introduces the idea of “Bitcoin Stoicism” as a more constructive version of Bitcoin maximalism, rooted in patience, conviction, and long-term vision.
Brian dives into the story behind Thesis, a company building in the Bitcoin space since...
Summary
In this conversation, Kyle Haener, co-founder and CEO of Tunnl.io, discusses the challenges and opportunities in the influencer marketing space, particularly within the crypto industry. He shares insights from his entrepreneurial journey, the importance of attention in marketing, and how Tunnl.io.io aims to streamline the process of connecting brands with creators through smart contracts. The discussion also covers...
Summary
In this conversation, Felipe Argento, co-founder of Cartesi, shares his journey into the world of blockchain and the vision behind Cartesi. He discusses the importance of decentralized computing, the technical foundations of Cartesi, and how it aims to bridge the gap between Web2 and Web3. Felipe emphasizes the need for developer engagement and education, highlighting various applications built on Cartesi and the f...
In this conversation, James Ross, founder of Mode Network, a Layer 2 Blockchain on Ethereum, discusses his journey into the crypto space, the achievements and challenges faced by Mode Network in its first year, and the strategic pivot towards integrating AI into decentralized finance. He elaborates on the launch of the AI Agent App Store, the collaboration with BitTensor for decentralized intelligence, and the establishment of the ...
Summary
In this conversation, Kim Currier, Head of Partnerships and Marketing at Decentraland Foundation, discusses her journey into the crypto space, the unique aspects of Decentraland as a social virtual world, and the various user experiences it offers. She highlights the importance of brand partnerships in creating engaging experiences and shares insights on community growth strategies, including the introduction of marketplace ...
Summary
In this conversation, Ben Celermajer, the Strategy Lead at Synthetix, discusses the evolution of Synthetix from its origins as Haven to its current state in the DeFi landscape. He highlights the challenges faced by the platform, including the need for a new direction encapsulated in SIP 420, which aims to put the SNX token back at the core of the ecosystem. Ben emphasizes the importance of user engagement and product perform...
Summary
In this conversation, Reka, the Director of Marketing at RISC ZERO, shares her unique journey from veterinary medicine to the world of crypto. She discusses her experiences in community building through Guild, the innovative technology behind Boundless, and the challenges of promoting zero-knowledge (ZK) technology. Reka emphasizes the importance of making ZK relatable and accessible, while also introducing the con...
Summary
In this conversation, Harrison Hines, co-founder of Fleek, shares his journey into the crypto space, the evolution of Fleek, and the company's focus on AI agents and trusted execution environments. He discusses the implications of recent developments in AI, particularly the emergence of DeepSeek and its impact on the market. Hines emphasizes the importance of simplifying technology for users and developers, and out...
Summary
In this conversation, Steven Waterhouse discusses his extensive background in technology and venture capital, focusing on his transition from crypto to AI. He emphasizes the enabling nature of AI as a technology that enhances human capabilities rather than detracting from them. Waterhouse explores the evolution of AI, its applications, and the challenges it faces, including the Turing test and the need for better unders...
Summary
In this conversation, Orkun Kilic, co-founder of Citrea, shares his journey into the world of cryptocurrency, detailing how he transitioned from skepticism to becoming a key player in the Bitcoin ecosystem. He explains the concept of ZK rollups and their significance in making Bitcoin programmable, addressing the technical challenges faced in building on Bitcoin. Orkun discusses the potential for DeFi on Bitcoin and the impo...
Summary
In this conversation, Jihao Sun, co-founder of Flock, shares his journey from a background in computer science and AI to the creation of Flock, a platform that merges AI and blockchain technology. He discusses the importance of data in AI development, the challenges of building a two-sided market for data providers and engineers, and the strategies for fostering developer adoption. Sun emphasizes the significance ...
Summary
In this conversation, Kingsley Advani shares his journey in the crypto space, starting from his early coding experiences to becoming a successful entrepreneur. He discusses the founding of Allo, a platform designed to simplify the process of launching investment funds, particularly in the realm of real world assets (RWAs). Advani emphasizes the potential of RWAs and the importance of navigating regulatory landscape...
Summary
In this conversation, Eric Vreeland, Chief Strategy Officer at Polyhedra, discusses his journey into the crypto space, the partnership between Polyhedra and Layer Zero, and the evolution of their ZK Bridge technology. He elaborates on the expansion of Polyhedra's offerings, including the introduction of the EXP chain and its features. Vreeland emphasizes the importance of community engagement and education in the blockc...
Summary
In this conversation, Alsie from Dune discusses the intersection of psychology and marketing within the crypto space, the evolution of Dune as a data platform for blockchain, and the diverse user base that utilizes Dune for various applications. The discussion highlights the importance of retention and acquisition metrics in crypto marketing, the need for data-driven strategies, and how Dune enables users to turn data i...
Summary
In this conversation, Seb, co-founder of Sophon, discusses the innovative approach of Sophon in the crypto space, focusing on user experience, product design, and the importance of data. He emphasizes the need to attract mainstream users to crypto by creating intuitive products that resonate with everyday tech users. Seb also highlights the role of ZKTLS in enhancing data privacy and the potential of user-generated...
Summary
In this conversation, Daniel Jacobs, co-founder and CEO of Thrive Protocol, discusses the importance of recognizing value creation in the crypto space. He reflects on a nostalgic experience that inspired the mission of Thrive Protocol, which aims to provide a fair and equitable platform for builders in the blockchain ecosystem. The discussion covers the unique features of Thrive Protocol, its approach to grant prog...
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