In our latest episode we are heading over the Atlantic to chat to Andy Gesner. Andy is the founder and president of HIP video promotion based in New Jersey in the USA.
His company have promoted over 4800 music videos, starting with someone called Johnny Cash and his video for Hurt. Interestingly they have turned down over twice that number which for us that marks them out as a company of integrity.
Andy shares over 20 years of experience in this field and has great advice and tips on how up and coming artists can produce and promote videos which will help them carve out a career in a tough industry.
As he says "if you are a music creative your visual is your most potent and powerful piece of marketing currency"
You don't get a second chance to make a first impression!
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