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May 16, 2025 26 mins

We’ve both looked at our to-do lists and thought, “Yeah… not today.” The harder the task, the easier it is to avoid. Let’s talk about why that happens—and what to do when procrastination starts running the show.

We’ve all been there—staring at a task we know we should handle but keep pushing to the bottom of the pile. In this episode, we talk about why we do that and what to do instead. 

James Clear might call it habit formation. We like to call it getting shit done. We dig into why “touch it once” works, what to do when the shiny object wins, and how chaos becomes the default when nobody sets the tone. If your team doesn’t know what “done” looks like, that’s a leadership problem—and we’ve got thoughts on how to fix it.

We also swap stories about corporate clutter (literally and figuratively), share how 5S-ing our desks led to a 35% productivity jump, and call out the real culprit behind your “I’m too busy” excuse—hint: it’s not the sales team.

Stick around until the end, where we each commit to one habit we’re working on—because we’re not just talking the talk. We’re in it, too.

Highlights

  • Why we avoid tasks we don’t want to deal with.
  • “Touch it once” and the art of doing the damn thing.
  • Desk audits, 5S, and how less clutter = more productivity.
  • When leaders create confusion by dodging hard conversations
  • The difference between being present vs. multitasking yourself into mediocrity.

If this episode hit home (or made you laugh), do us a favor—subscribe, rate, and leave a review on Apple Podcasts. Then share it with someone who’s still avoiding that one thing they said they’d get to last week.

Connect with us:

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Steve Doyle:

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Brad Herda:

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