The blue collar industries are experiencing a critical communication breakdown that's been misinterpreted as a skilled worker shortage. Brent Flavin, co-founder of BoomNation, joins the Blue Collar Business Podcast to reveal what's really happening behind the headlines and how technology is finally catching up to the needs of tradespeople.
Traditional hiring platforms have created a system so fraught with friction that workers must submit an average of 200 applications and click over 2,000 times just to receive a single job offer. With 92% of skilled workers abandoning online applications, it's no wonder the construction industry lost 1.9 million workers last year alone. The primary reason? Workers simply couldn't find their next job fast enough to maintain consistent income.
BoomNation is tackling this problem head-on with a platform specifically designed for blue collar workers. Rather than forcing tradespeople to navigate resume uploads and lengthy applications, their technology focuses on connecting humans directly. Their upcoming feature called "the Bridge" will allow both workers and employers to ask straightforward questions: "Find me a job within this location that pays this much" or "Find me a worker with these credentials ready to work now."
Flavin shares powerful examples of workers living just minutes from job sites they didn't know existed, while employers were desperately searching for talent. By removing the barriers between these groups, BoomNation is creating transparency about opportunities and the transferability of skills across different sectors of the trades.
For companies looking to recruit effectively in today's market, Flavin's advice is clear: digitalize your processes, focus on reducing friction in the candidate experience, and engage authentically with potential employees. The companies having the most success on the platform are those willing to tell their story, post consistent content, and connect personally with workers.
Whether you're a skilled worker looking for your next opportunity or an employer struggling to fill positions, download BoomNation today and join a community that's transforming how the trades connect. The future of hiring is human – and it's finally arrived for blue collar workers.
Click the link above for a free marketing audit with insights to boost your blue collar business!
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