April 23, 2025 • 33 mins
Ever wondered if marketing your blue-collar business is worth the investment? In this candid solo episode, Sy Kirby pulls back the curtain on how creating the Blue Collar Business Podcast transformed his excavation company in ways he never anticipated.
Nine years into running SyCon Excavation, Sy found himself facing the same challenges many trades entrepreneurs encounter: how to grow without simply adding more equipment, more employees, and more headaches. His journey from reluctant content creator to passionate advocate for trades marketing offers a blueprint for contractors looking to elevate their business visibility.
The path wasn't smooth—from filming YouTube videos at 3 AM after long workdays to questioning whether he had the credibility to share his experiences. Sy reveals the pivotal conversation with a marketing expert who told him, "The time to market is when you have no money," advice that changed his perspective entirely. That wisdom proves especially relevant in today's economic climate as contractors recover from years of hyperinflation and market volatility.
What makes this episode particularly valuable is Sy's transparency about both the business impact and the personal growth that came from stepping outside his comfort zone. He addresses the pride issues that often prevent blue collar entrepreneurs from seeking help or admitting what they don't know. "What if I never did any of this?" he reflects. "There's people out there struggling especially since COVID...what we've had to deal with as entrepreneurs in the last four to five years is mortifying to think about."
Whether you're contemplating starting your own content marketing journey or simply looking for ways to make your trades business stand out, this episode provides honest insights from someone who's walked the path. Want to see how Sy and other successful contractors are navigating today's challenges? Subscribe to the Blue Collar Business Podcast and join a community that's redefining what success looks like in the trades.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
Hey guys, welcome to the Blue Collar Business Podcast
, where we discuss the realest,rawest, most relevant stories
and strategies behind buildingevery corner of a blue collar
business.
I'm your host, cy Kirby, and Iwant to help you in what it took
me trial and error and a wholelot of money to learn the
information that no one in thisindustry is willing to share.
Whether you're under that shadetree or have your hard hat on,
(00:30):
let's expand your toolbox.
Welcome back, guys, to anotherepisode of the Blue Collar
Business Podcast, brought to youby and sponsored by
podcastvideoscom and theirbeautiful solo pod here today,
bringing you guys a differentepisode.
It's just me, me talking to youguys.
You could call this a ramblesesh or brand sesh, whatever you
(00:52):
would like to call it.
Scenes.
How podcasting has, I trulybelieve, helped my business
behind the scenes, doingsomething outside that also
feeds the main?
Anyways, I'm going to go offinto a little bit about that, a
(01:15):
couple of things that I've beenlearning here lately that I
think needs reiterated from someof the guests we've had.
I'm hoping you guys areenjoying the show.
We're about 30 episodes in nowthrough podcastvideoscom studio
here and it has beenunbelievable, with the team here
and their studio always readywith the guests.
(01:36):
They handle the guests so well.
But today it's just me me andyou guys hanging out giving you
some suggestions right off thecuff from me to you, and I think
this has been needed for alittle bit of some time so you
guys have an understanding ofwho I am.
Some of you guys have just foundthe show.
Some of you guys have beenfollowing along the show.
(01:58):
Some of you guys have no ideathat I actually have some
credibility behind the scenesworking at SciCon and may have
not tied that tie together.
And so nine years ago, me andmy wife Sarah episode number two
or three go check that outbluecollarbusinesspodcastcom or
any of your streaming platforms.
(02:18):
But basically we started outand built an excavation business
, like so many of you are tryingto do or currently are, or
trying to figure out how toscale and grow.
And I had no idea, man.
I had no idea what I waswalking into, guys, and just
about like today I really don'tknow where this show is going,
(02:40):
but I'm going to be talking andrambling.
But nine years in, seven yearsin, we've been doing some
commercial work, not going to betalking about the business and
scalability.
That's a totally differentepisode, which we need to.
We've got one coming for youguys on scaling and growing that
I think you guys are reallygoing to enjoy here shortly.
(03:01):
But I was sitting at our home.
It was snowing a couple ofyears ago, about seven, seven
and a half years into thebusiness.
I'm just like man.
What if we could build amarketing campaign that
obviously converted back intosales but also drove awareness
(03:24):
on the blue collar man and womanbut also showed what we do
behind the scenes and how we canbring guests in here for me to
learn and you guys to learnalong the way?
And so I had all the podcastwasn't right off the cuff, it
was just YouTube mainly and wewent to Con Expo Shout out to
(03:46):
you guys that I met out thereand me and Sarah just walked
around Con Expo for three daysnot having a clue what we were
doing.
I just started Just literally.
I was like all right, get up,let's go to the garage, we're
going to film a video.
We filmed our first video andfrom there I tried to do two
(04:09):
videos a month and then itbecame four videos a month a
couple of weeks in and I saidyou know what I'm going to do
this weekly Going to do thisthing.
So I was killing myself 3, 4 AMediting after being dad and
husband and business owner and Iwas like man, this is way too
much, this is way too much on me.
I really need to see if this isgoing to go somewhere.
(04:32):
But I needed to get past conexpo, um to really even remotely
think about bringing a quoteunquote content creator.
And so it's a little bit downthe ways.
But we head off to Con Expo andwe were walking like 20 some
thousand steps a day.
It was ridiculous.
Still didn't see all the shows,so excited.
(04:54):
If you guys are going to be atthe Con Expo event next year in
March, let me know I'mdefinitely going to be there at
a few booths.
If you were just at Mid-AmericaTruck Show real quick,
mid-america Truck Show inLouisville, I was just there as
well, met a few guys, nobodyfrom the show but mainly through
YouTube et cetera.
But we have been travelingquite a bit.
So with going to Con Expo I knewhaving an excavation heavy
(05:20):
equipment channel more behindthe scenes of commercial
construction, showing the insand outs of what an excavation
and utility guy goes through ora trade in general goes through
on one of these commercial jobs.
And um got about six monthsinto that, about five months
into that, and I looked at sarah.
I'm like should we maybe bringsomebody on to do this behind
(05:42):
the scenes?
What should we do?
Will came into the picture.
Will was 19, I think man shoutout to him.
He's been at this two yearswith me now and has been a lot
of the reason it has done whatit's done.
I could grab the content for youguys, but putting it together
(06:03):
in something that you guysactually a manner you want to
watch is a different.
So we're clicking along andthen all of a sudden, here comes
October and one of those videosfrom Con Expo.
We've been at this about threeor four months.
We were producing 20, 30 shortsa month, not really having a
whole lot of plan and strategyyet, and spin around one of
(06:24):
those Con expo video shorts,just 10 million plus views.
Um, I'm sorry, 7 million viewslike 14 something million
impressions.
It was ridiculous.
Hundred and something thousandlikes I don't know the exact
numbers off the top of my head,but it was ridiculous when I
don't know what viral is, but if, if the viral thing, um, you
(06:48):
want to call it.
It went viral and so it reallybenefited the channel, no doubt
because now I'm sitting heregoing, hmm, oh, oh, my god, this
isn't just a hundredsubscribers, now we have 500.
Holy crap, we just gained 500subscribers in a day.
Oh, my gosh, gosh, we've gained1500.
So that video definitely helped.
And, moving into wintertime, Iwas like, like every
(07:11):
entrepreneur, what am I going todo with this extra time that
you don't have, that I couldnever find a resource for other
than a relationship or a mentorthat I had.
But I had no idea where to turnfor the common problems in
(07:32):
business.
Am I having common problems?
Am I having problems just forme?
And so I was sitting there withWill, we were writing ideas up
for YouTube and putting a littlebit on track, and I said, man,
what if I started a podcast?
He's like man, what would wecall it?
And I'm like, hmm, somethingabout business, skilled trades,
(07:57):
business, right, like I've gotto.
He's like dude, you have got toget some of these rants and
things that you've learnedexperience wise out to the
people.
Why would you not?
And I'm like well, you know,I'm really scared, I don't
really want to put myself outthere.
Well, you're already doing thatwith YouTube, okay.
Well, I don't really want tofeed into my competitor base and
(08:18):
help them along the way, but alot of them are so much more
advanced in the businessoperations than I am, so okay.
But how do I get intomarketability?
How do I raise myself in theclientele game without having to
buy more machines and buy moreequipment in general and trucks
(08:40):
and people and add, add, add?
While you're trying to figureout profitability and operations
and standard, you know weneeded to.
I needed to slow down.
I was going way too fastbecause I wanted it all right
now and made mistakes that Icommonly refer to on this show
all the time.
We're sitting there and I'm like, well, we're going to do this
(09:02):
thing, it's going to be calledblue collar business and he
snaps his neck and looks at me.
He's like dude, that's it.
I'm like dude, I know, Ithought of it last night at like
two o'clock, that's it.
And I'm like, well, let's startit up, let's see what happens.
We'll have a couple of localguys on and see where the show
(09:29):
goes.
Out of my kitchen and diningroom I bought all the cheaper
mics and cheap lighting andtried to do it the cheap route.
And don't get me wrong, guys,don't be afraid to start with
the cheap setup.
And especially in the bluecollar environment, I think I
probably would capture more ofthe direct blue collar audience
if I was probably in the shopjust talking with the boys.
(09:50):
But at the same time I needed tofind well, probably skipping
just ahead, but I needed to finda studio that I could bring
from the whole purpose of thisshow and bring those folks in.
They're not going to come, thewhite-collar folks of the world,
they're not going to come.
The white collar folks of theworld.
They're not going to come sitin dusty shop on a microphone.
It's awkward to begin with, butif they actually come to a
(10:12):
studio they might actually dothat.
And I'm like started kickingaround this idea with Will.
I'm like man, we need to.
We need our own little studiospace somewhere.
Dude, like I can't afford torent anything for a podcast.
I can't.
I can't do any of that.
Like not right now, not at amarketing idea.
That's not bringing any revenue.
(10:33):
So it was.
It was tough and we weren'tseeing crazy success by any
means, but I was getting emailsand I was getting text messages
from you guys going Cy.
That episode made me think likethis hey man, I really like
what you got going on with yourpodcast.
(10:53):
It helped me in this way andI'm like I'm helping folks.
I'm like all right, all right.
And then it wasn't about a weekgo by after I really started
putting this studio in my headto really do this thing.
News Nation calls me the livenational news channel that goes
(11:20):
24 hours a day, seven days aweek, and they asked me to come
on.
I had done an episode about ayounger generation in the trades
Gen Z etc.
And so they had asked me if Iwould come on to a live national
news interview.
(11:40):
Okay, to talk about that exacttopic and how I perceive what
needs to adapt and change frommy perspective and how we
capture and retain younger Gen Zemployees.
That blew my mind because, guys, I need just for a second,
(12:01):
follow me here this podcast Iwas doing.
Youtube had just came out withthe podcast link section, like
the dropdown on your hometown oryour homepage.
So I was like, oh perfect,we'll just place it on there,
because we were idiots and wedidn't know anything we were
doing for exposure.
But we were just literally justtesting the waters and it was
(12:24):
creating a big time ass.
We could never get theequipment right, we can never
get the lighting right, we cannever get the audio and the
video right.
It was like we couldn't get allof it 100%, slam, dunk, sigh,
sit down, record this, walk away.
And that's exactly what neededto happen with me.
It's something that I didn'tneed to add time Hell.
I needed to make time but, atthe same, produce more time out
(12:48):
of me rather than take away.
So I was starting to see thatthat I was really having to set
up, tear down.
You know cause.
We were trying to set our houseand so I go do this national
news interview.
It finally comes time.
We've done a couple moreepisodes along the way, and I
sit there, uh, in front of thescreen and it was all echoey.
It's on the YouTube channel ifyou want to look at it.
(13:10):
I was petrified out of my bootsand just sat there and talked
about probably a little fewdifferent angles than they
wanted me to.
But how?
Entrepreneurs like ourselvesneed to be more adaptable and
more.
We need to be working on ourtraining programs to be able to
retain this new environment ofGen Z, alpha Gen, whatever you
(13:32):
want to call them, workers thatwere born after the millennial.
It's just, they're just totallydifferent how they think about
things.
And how do we deal with thesepeople and how do we motivate
them and incentivize them?
Or how do we critique themwithout them just quitting
instantly?
Because when you critiquesomeone, you're not just trying
(13:53):
to tell them that they did itwrong.
You're trying to explain in theway that you know how, in the
ways that you were taught thathey, look, this is wrong and we
need to fix it for next time.
Not, hey, this is wrong.
Oh, okay, I quit Too muchtreasure and so it's.
I know we've all been there and,past that interview, I looked
(14:17):
at Will and I said, oh my gosh,if they found us on our SciCon
oops, sorry, wrong side SciConYouTube page S-Y-C-O-N.
Hit that sub button, come onback.
But if they found us on thepodcast section of a yes, it's
relevant because it's my face,but a non-relevant channel, I'm
(14:42):
sorry guys, this is probablyconfusing as hell, but literally
P Cyclone Excavation andUtilities' YouTube page had a
Blue Collar Business podcastplaylist attached to it.
It was literally minuscule onthe internet.
Go find this guy type ofscenario, like you would have
(15:05):
never found it, and that's whatI kind of wanted.
I wanted, I wanted the folksthat needed to hear it to find
it, because the guys like me aresearching for that resource and
they will go find it Right.
So, about that time, uh, one ofmy customers, clients um,
actually his ownership of thisstudio and he looked at me and I
(15:27):
was literally I was venting tohim, had no idea he was the
digital marketing guy that he is, and shout out to Mr Howerton
and he believed in me when Ididn't even believe in myself.
I'm like man, this podcast it'sjust, it's a waste of time.
This YouTube, it's got sometraction, but we don't know what
we're doing with strategy.
(15:48):
Is it really converting salesback into PsyCon?
And then I've got my teamquestioning well, does he not
need to be out here on the job?
I've got this problem, I've gotthat problem and if he was here
sooner we could have it fixedsooner.
Or is it the local competitorstalking crap about you or your
buddies talking crap about youas soon as you walk out of the
(16:09):
room?
That podcast is stupid.
Like all of that hit me all atonce, and so I looked at Mr Eric
and I said, hey, man, I think Ithink I'm about done with this
(16:30):
podcast thing and I think theYouTube thing might be a thing.
But he looked at me and said,cy, you can't afford not to keep
that podcast going.
And I'm like Tommy's so offguard.
I'm like what do you mean, sir?
He's like the time to market.
The time to market is when youhave no money.
It's when you're down and out,sales are low.
(16:54):
There's no consistency to thepipeline of your funnel into
your CRM, all of that.
That's the time to market.
Now there's always, instead ofgoing straight up marketing and
then leveling off and finding aplace up and down, you want a
consistent wave of up and downin the marketing and there's a
plethora of people out therethat you can speak about
(17:16):
marketing.
But from the blue collarperspective, a couple more
conversations with him.
He's like come check out thestudio.
And now we're sitting here inthe wonderful podcast videoscom
studio and they have beenhelping with the show for almost
almost a right at a year andthey did a lot of research, a
(17:38):
lot of analysis for you guys andmyself that we weren't putting
out something that somebody elseis already doing.
Or I kind of had a pretty goodclue myself because I knew the
resource wasn't out there for mebecause that's what I was
looking for.
And then I had to figure out,kind of the purpose of this show
, like what am I actually doing?
Now?
I'm okay, we don't have to renta studio space, that's cool.
(18:02):
Now I have to pay a service tohelp me push out this show,
right.
But the good thing is here,guys, about time, and so I'm
like all right, we fixed two outof the three scenarios.
Let's keep this thing going.
The digital marketing manhimself said to do it, we're
doing it.
So I went, went all in Crazyinvestment.
(18:27):
That's not necessarily coveredfrom the get-go.
None of it ever is in themarketing world and I don't know
if you guys are like me, butyour CPA don't love marketing
either.
And real quick, while I'mtalking about marketing and I'll
jump right back in but BlueCollar Performance Marketing
wore their hat last episode.
But them guys over there I madeand thinking I knew what
(18:51):
marketing strategy and planningwas and the value I have
(19:13):
received from him and his teamhelping me is undeniable.
It's just literally undeniable.
Give them a shot atbcperformancemarketingcom
backslash BCB podcast.
Bcperformancemarketingcom.
Backslash bcbpodcast.
Click the link in thedescription to schedule your
discovery.
Call and get started with them.
(19:33):
They do a free comp analysis ofyour marketing program that you
have now and your website andto give you guys some feedback
and to get you guys talking.
So during this marketingcampaign I needed some help,
obviously kept the podcastrolling.
We actually killed the podcastfrom when we took it from the
YouTube stage in the house toover here podcast videos team
(19:56):
and we were sitting here tryingto figure out, navigate, what's
the best option, what's the bestplay, what's the best name.
We had to make sure the namewas actually going to stick,
stay, and it made sense for whatwe were trying to do.
So now I had moved this showover here, I am still guys I
ain't going to lie to you notbelieving in myself.
(20:16):
I still don't believe that Ineed to be sitting here telling
you guys anything from where I'msitting.
But if I don't, who will?
And I think a lot of peopleshould be investing to behind
the scenes and resources.
Maybe we wouldn't have so manyguys jumping out in our direct
(20:39):
field to try and figure it outthemselves to either fail or
make it, but everybody knows thepercentages starting off the
gate.
So this podcast was 100%purposed and designed to bring
the blue collar skilled trades,entrepreneurs and their teams
(21:01):
insight and explanation from theengineers, from the financial
people, from the CPAs, from thebonding and insurance guys, from
the white collar world that wecall white collar, to bring you
guys in and bridge you guys andhave a resource that's a natural
environment for us to just sitand have a conversation.
I've had two or three engineersthat I have done their projects
(21:25):
and I don't know if you guysknow this very well, but civil
guys and civil and civilinstallers and civil engineers,
we usually bought heads and sowe have, with every single one
of the engineers that came inhere and sat, and I mean butted
heads and me and Daniel Ellisfirst episode um, you can go
back and listen to it.
I have worked on 20 plus of hisprojects and a couple of them.
(21:47):
Yeah, I was fired up and so washe, but we were able to come in
here and sit down and talkabout the differences in front
of you guys.
You guys can hear the insightfrom an installer, from the
engineer what's his worry,what's my worry, so you guys can
have that insight beforewalking into your first
commercial project with a civilengineer.
Before walking into your firstcommercial project with a civil
engineer.
Then I brought his inspector inand talked about how to
(22:14):
approach a project from theinspection standpoint, because
you guys that are in the resiworld, trying to crack into the
commercial world, you don't evenunderstand what an inspector, a
bad inspector, can do to yourjob and if you don't start off
on the right foot relationshipwise.
So it was not only that, it'sfrom the financial side.
I had a shout out to LaurenFurtado, unconventional CFO.
(22:34):
She came on the show, talkedabout and literally she swore to
me she wouldn't bore us withfinancial talk and gave you guys
some insight from the whitecollar world, but in our
language that we can understand.
Because a lot of those timesyou guys walk into those white
collar conversations for thefirst time and you're like, okay
(22:55):
, I'm ready for this, let's dothis.
And 15 minutes in thatconversation they have got you
so lost, you don't know half thewords they're using, you don't
know anything, and so by thetime you walk out of that
meeting you're like, well, thatwas a bunch of waste of time, I
didn't get any of that.
I stopped listening 15 minutesin because I didn't understand
what was going on.
(23:16):
So to find that languagebarrier, note it and go hey man,
look, you're going to have tobring this down a notch or two.
Most men in the skilled tradesand blue collar world are not
going to do that.
We're prideful men.
We're out there buildingAmerica.
We're not trying to worry aboutwhoever's opinion or what they
(23:42):
have got to say.
We want to make sure that thatproduct that we're delivering
and that services that we'reoffering goes in 100,000% the
way we want it to, and make surethey're delivered with a great
product.
That's pride is what that is iswhat I'm getting at, and pride
gets in the way a lot of times.
(24:03):
For myself, no doubt about it,or anybody for that matter.
Trying to grow and scale abusiness, pride can be an
absolute killer, and I see thatso many more times than not.
I had to deal with my own prideissues.
I had to get humbled hard.
God humbled me exactly when heneeded to, and I have looked at
(24:26):
things completely differentafter the fact.
But with that being said,putting yourself out there in a
world like this is not for theweak-minded or weak-hearted,
especially from a 33-year-old.
(24:49):
I still view myself as a kid.
I started this we're almost 10years old in the business.
I ain't done everything right,by God.
I've tried really hard toensure that we did.
There's things that you justdon't know in this world, in
these conversations that I'mhaving and with these guests
(25:09):
that I'm bringing you guys andso putting myself out there.
Yes, do I catch hate?
Do I catch?
I learn new things about me allthe time from phone
conversations that I getenlightened on from somebody
So-and-so saying so-and-so andso-and-so said that, this, that
and it's all talk, guys.
(25:30):
But you know what outweighsthat?
It's that one email I get fromone of you guys going hey, man,
dude, when I was talking, shoutout to Nick Peter, when you guys
were talking about that ownerepisode and not being an
employee in your business butbeing an owner mindset, and
having that owner mindset andwalking and acting like an owner
(25:52):
, that changed my whole freakinglife.
Dude, what Nick said I'mtelling you.
I get it all the time and thatright there tells me not the
revenue, not any of.
Well, it's not existingcurrently, it's coming though.
Well, it's not existingcurrently, it's coming though.
But it's all an investment intothe blue-collar community that
(26:14):
nobody seems to be investing inother than the life coaches and
the coaching programs and fromthese guys that came from the
white-collar world or come fromyou know.
They were a six month or a yearstand in the blue collar world
and now they've done a coachingprogram for blue collar
entrepreneurs and they may havethe background, but a lot of
(26:36):
times I just don't see thecredibility and the actual oh, I
don't even know what the.
I think credibility is just.
The word is just and, don't getme wrong, my credibility is
called into question all thetime.
But I'm not sitting heretelling you guys that I know
everything.
I'm sitting here just trying tobring you a tool and a resource
(26:59):
to invest in your business andhopefully miss a mistake that
I've done, because I've said tohey, why don't you maybe think
about this before that andhopefully that helped you, maybe
save a few dollars, maybe add afew more points of profit,
whatever the case may be, but ifI never, ever, I think about
(27:20):
this all the time.
What if I never did YouTube?
What if I never did thispodcast?
What if I never did any of this?
There's people out therestruggling, especially since
COVID hyperinflation.
What we've had to deal with asentrepreneurs in the last four
to five years is mortifying tothink about.
And now, here we are in thegolden era of what we're fixing
(27:41):
to move into and we're alltrying to get prepared, but
we're all still dealing withbruises from whatever parameter
or variable that got thrown atyou over the last four or five
years, and so it's hard to getmotivated.
Oh, we're going to make moneyagain.
Costs are going to drop.
Yeah, that's all out infairytale land and none of us
know.
And it's the unknown thatscares us all, isn't it?
(28:02):
But I'm telling you, guys, ifyou're sitting there and you
have a great podcast idea or youhave a niche business, okay,
that duct cleaning that's theone I just picked out of my
brain there, out of my Rolodexduct cleaning, probably not the
(28:24):
most, probably pretty easy tosell, but probably hard to get
right in front of the righttarget audience.
Every single time when you'respending money in marketing and
ads and ad spend and ad spend isa whole different world guys
Make sure you're talking tosomebody before you spend
(28:46):
thousands of dollars on ad spend, because you may just be
hurting yourself, trust me.
Um, youtube's free.
That's the biggest point of theday.
Youtube, tiktok, podcasting youcan all start out completely
free.
Doesn't have to be some bigproduction, doesn't have to be
some big production.
(29:07):
It doesn't have to be some bigshow, it doesn't have to be any
of that.
All you have to do is start,just start.
It doesn't have to be a weeklyvideo.
Put yourself on, look at yourschedule, look at the time that
you have within yourself and gookay, I can do one video a month
(29:28):
.
Okay, for the next three months, I'm going can do one video a
month.
Okay, for the next three months.
I'm going to do one video amonth For the next three months.
After that, I'm going to do twovideos every other month.
So the one month in the middle.
It's summertime, I'm busier,probably going to have a hard
time.
But what about the short clipscontents?
Guys, you're telling me you'renot already got your phone out,
waving it around, takingpictures at the job?
(29:50):
Anyways, literally throw thattogether on a phone app like
CapCut and literally let it dothe work and post it to TikTok.
I'm not a big super fan ofFacebook and Instagram, but
those Facebook groups.
I'm not a big super fan ofFacebook and Instagram, but
those Facebook groups, thosesmall community pages, which
(30:12):
they're not small anymoreEverybody's a part of them.
Man, really good place to grabwork there.
But what I'm getting at, guys,is just put yourself out there,
don't worry about the four orfive or 10 people around you
that are in your local market,that are going to talk whether
you do it or you don't, that arein your local market, that are
going to talk whether you do itor you don't, and they're also
(30:34):
those people that are going tosit there and talk mad shit on
you nonstop and then spin aroundas soon as you actually do the
damn thing.
They're going to be the first.
Oh, I knew he'd do it.
I knew he'd do it.
It's him, of course, butthey've been sitting here
talking crap about you forfreaking 10 years and it's not
going to change.
Talking crap about you forfreaking 10 years and it's not
going to change.
Do something about it.
(30:54):
Prove them wrong.
Man, don't listen to the hateMindset's everything.
And don't get me wrong.
I'm sitting here.
I'm very vulnerable with youguys.
I'm kind of a little emotionalguy.
The hate gets at me, but at thesame time, the positive always
outweighs the negative and Ican't thank you guys enough for
listening to the show andgetting value.
I hope you're truly gettingsome value out of the show.
(31:15):
I read all your commentsYouTube I think we're at over 5K
subscribers now.
Some crazy things happening withthe show.
We have got some guests comingat you guys this year.
That next month I'm going totalk with Dirt Work Podcast.
I'm going to go to the peoplethat you guys need, so stay
(31:37):
tuned.
Truly thank you guys from thebottom of my heart for believing
in the blue collar community,skilled trades and listening to
the show, giving it a rating,giving it a follow and following
along with us, and I encourageyou guys.
We've got another 30, 40episodes coming at you over the
(31:59):
next year.
That's going to about wrap itup on the.
I probably could have gone somany different areas here, but I
had a 30 minute potter todaywith you guys a little epi here
and I just wanted to bring yousome insight as why are you
still doing this, why did youstart, where's your background,
(32:21):
and.
But I just wanted to reallystreamline it on this podcasting
and putting yourself out thereand the benefits that you can
have and give you a little bitof behind the scenes, of how
this show even came about, and Ihope you guys have truly
enjoyed today Just me and youguys.
I've really truly enjoyed itand find all these episodes on
(32:42):
bluecollarbusinesspodcastcom forfree.
You can watch and listen forfree, strick direct from the
website.
While you're there, hit thatsubscribe button on the
newsletter so you can find outevery single episode, the
background and some links thatare clickable so you can go.
Look at some of these guests,talk to them, reach out yourself
.
So don't miss out on thatopportunity.
(33:03):
Bluecollarbusinesspodcastcom.
Subscribe to that newsletter,guys.
Until then, you guys be safeand be kind and be humble and
we'll catch you next time.
If you've enjoyed this episode,be sure to give it a like.
Share it with the fellers.
Check out our website to sendus any questions and comments
about your experience in theblue collar business.
Who do you want to hear from?
Send them our way.
(33:24):
We'll do our best to answer anyquestions you may have.
Till next time, guys.
Hey guys, welcome to the Blue Collar Business Podcast
, where we discuss the realest,rawest, most relevant stories
and strategies behind buildingevery corner of a blue collar
business.
I'm your host, cy Kirby, and Iwant to help you in what it took
me trial and error and a wholelot of money to learn the
information that no one in thisindustry is willing to share.
Whether you're under that shadetree or have your hard hat on,
(00:30):
let's expand your toolbox.
Welcome back, guys, to anotherepisode of the Blue Collar
Business Podcast, brought to youby and sponsored by
podcastvideoscom and theirbeautiful solo pod here today,
bringing you guys a differentepisode.
It's just me, me talking to youguys.
You could call this a ramblesesh or brand sesh, whatever you
(00:52):
would like to call it.
Scenes.
How podcasting has, I trulybelieve, helped my business
behind the scenes, doingsomething outside that also
feeds the main?
Anyways, I'm going to go offinto a little bit about that, a
(01:15):
couple of things that I've beenlearning here lately that I
think needs reiterated from someof the guests we've had.
I'm hoping you guys areenjoying the show.
We're about 30 episodes in nowthrough podcastvideoscom studio
here and it has beenunbelievable, with the team here
and their studio always readywith the guests.
(01:36):
They handle the guests so well.
But today it's just me me andyou guys hanging out giving you
some suggestions right off thecuff from me to you, and I think
this has been needed for alittle bit of some time so you
guys have an understanding ofwho I am.
Some of you guys have just foundthe show.
Some of you guys have beenfollowing along the show.
(01:58):
Some of you guys have no ideathat I actually have some
credibility behind the scenesworking at SciCon and may have
not tied that tie together.
And so nine years ago, me andmy wife Sarah episode number two
or three go check that outbluecollarbusinesspodcastcom or
any of your streaming platforms.
(02:18):
But basically we started outand built an excavation business
, like so many of you are tryingto do or currently are, or
trying to figure out how toscale and grow.
And I had no idea, man.
I had no idea what I waswalking into, guys, and just
about like today I really don'tknow where this show is going,
(02:40):
but I'm going to be talking andrambling.
But nine years in, seven yearsin, we've been doing some
commercial work, not going to betalking about the business and
scalability.
That's a totally differentepisode, which we need to.
We've got one coming for youguys on scaling and growing that
I think you guys are reallygoing to enjoy here shortly.
(03:01):
But I was sitting at our home.
It was snowing a couple ofyears ago, about seven, seven
and a half years into thebusiness.
I'm just like man.
What if we could build amarketing campaign that
obviously converted back intosales but also drove awareness
(03:24):
on the blue collar man and womanbut also showed what we do
behind the scenes and how we canbring guests in here for me to
learn and you guys to learnalong the way?
And so I had all the podcastwasn't right off the cuff, it
was just YouTube mainly and wewent to Con Expo Shout out to
(03:46):
you guys that I met out thereand me and Sarah just walked
around Con Expo for three daysnot having a clue what we were
doing.
I just started Just literally.
I was like all right, get up,let's go to the garage, we're
going to film a video.
We filmed our first video andfrom there I tried to do two
(04:09):
videos a month and then itbecame four videos a month a
couple of weeks in and I saidyou know what I'm going to do
this weekly Going to do thisthing.
So I was killing myself 3, 4 AMediting after being dad and
husband and business owner and Iwas like man, this is way too
much, this is way too much on me.
I really need to see if this isgoing to go somewhere.
(04:32):
But I needed to get past conexpo, um to really even remotely
think about bringing a quoteunquote content creator.
And so it's a little bit downthe ways.
But we head off to Con Expo andwe were walking like 20 some
thousand steps a day.
It was ridiculous.
Still didn't see all the shows,so excited.
(04:54):
If you guys are going to be atthe Con Expo event next year in
March, let me know I'mdefinitely going to be there at
a few booths.
If you were just at Mid-AmericaTruck Show real quick,
mid-america Truck Show inLouisville, I was just there as
well, met a few guys, nobodyfrom the show but mainly through
YouTube et cetera.
But we have been travelingquite a bit.
So with going to Con Expo I knewhaving an excavation heavy
(05:20):
equipment channel more behindthe scenes of commercial
construction, showing the insand outs of what an excavation
and utility guy goes through ora trade in general goes through
on one of these commercial jobs.
And um got about six monthsinto that, about five months
into that, and I looked at sarah.
I'm like should we maybe bringsomebody on to do this behind
(05:42):
the scenes?
What should we do?
Will came into the picture.
Will was 19, I think man shoutout to him.
He's been at this two yearswith me now and has been a lot
of the reason it has done whatit's done.
I could grab the content for youguys, but putting it together
(06:03):
in something that you guysactually a manner you want to
watch is a different.
So we're clicking along andthen all of a sudden, here comes
October and one of those videosfrom Con Expo.
We've been at this about threeor four months.
We were producing 20, 30 shortsa month, not really having a
whole lot of plan and strategyyet, and spin around one of
(06:24):
those Con expo video shorts,just 10 million plus views.
Um, I'm sorry, 7 million viewslike 14 something million
impressions.
It was ridiculous.
Hundred and something thousandlikes I don't know the exact
numbers off the top of my head,but it was ridiculous when I
don't know what viral is, but if, if the viral thing, um, you
(06:48):
want to call it.
It went viral and so it reallybenefited the channel, no doubt
because now I'm sitting heregoing, hmm, oh, oh, my god, this
isn't just a hundredsubscribers, now we have 500.
Holy crap, we just gained 500subscribers in a day.
Oh, my gosh, gosh, we've gained1500.
So that video definitely helped.
And, moving into wintertime, Iwas like, like every
(07:11):
entrepreneur, what am I going todo with this extra time that
you don't have, that I couldnever find a resource for other
than a relationship or a mentorthat I had.
But I had no idea where to turnfor the common problems in
(07:32):
business.
Am I having common problems?
Am I having problems just forme?
And so I was sitting there withWill, we were writing ideas up
for YouTube and putting a littlebit on track, and I said, man,
what if I started a podcast?
He's like man, what would wecall it?
And I'm like, hmm, somethingabout business, skilled trades,
(07:57):
business, right, like I've gotto.
He's like dude, you have got toget some of these rants and
things that you've learnedexperience wise out to the
people.
Why would you not?
And I'm like well, you know,I'm really scared, I don't
really want to put myself outthere.
Well, you're already doing thatwith YouTube, okay.
Well, I don't really want tofeed into my competitor base and
(08:18):
help them along the way, but alot of them are so much more
advanced in the businessoperations than I am, so okay.
But how do I get intomarketability?
How do I raise myself in theclientele game without having to
buy more machines and buy moreequipment in general and trucks
(08:40):
and people and add, add, add?
While you're trying to figureout profitability and operations
and standard, you know weneeded to.
I needed to slow down.
I was going way too fastbecause I wanted it all right
now and made mistakes that Icommonly refer to on this show
all the time.
We're sitting there and I'm like, well, we're going to do this
(09:02):
thing, it's going to be calledblue collar business and he
snaps his neck and looks at me.
He's like dude, that's it.
I'm like dude, I know, Ithought of it last night at like
two o'clock, that's it.
And I'm like, well, let's startit up, let's see what happens.
We'll have a couple of localguys on and see where the show
(09:29):
goes.
Out of my kitchen and diningroom I bought all the cheaper
mics and cheap lighting andtried to do it the cheap route.
And don't get me wrong, guys,don't be afraid to start with
the cheap setup.
And especially in the bluecollar environment, I think I
probably would capture more ofthe direct blue collar audience
if I was probably in the shopjust talking with the boys.
(09:50):
But at the same time I needed tofind well, probably skipping
just ahead, but I needed to finda studio that I could bring
from the whole purpose of thisshow and bring those folks in.
They're not going to come, thewhite-collar folks of the world,
they're not going to come.
The white collar folks of theworld.
They're not going to come sitin dusty shop on a microphone.
It's awkward to begin with, butif they actually come to a
(10:12):
studio they might actually dothat.
And I'm like started kickingaround this idea with Will.
I'm like man, we need to.
We need our own little studiospace somewhere.
Dude, like I can't afford torent anything for a podcast.
I can't.
I can't do any of that.
Like not right now, not at amarketing idea.
That's not bringing any revenue.
(10:33):
So it was.
It was tough and we weren'tseeing crazy success by any
means, but I was getting emailsand I was getting text messages
from you guys going Cy.
That episode made me think likethis hey man, I really like
what you got going on with yourpodcast.
(10:53):
It helped me in this way andI'm like I'm helping folks.
I'm like all right, all right.
And then it wasn't about a weekgo by after I really started
putting this studio in my headto really do this thing.
News Nation calls me the livenational news channel that goes
(11:20):
24 hours a day, seven days aweek, and they asked me to come
on.
I had done an episode about ayounger generation in the trades
Gen Z etc.
And so they had asked me if Iwould come on to a live national
news interview.
(11:40):
Okay, to talk about that exacttopic and how I perceive what
needs to adapt and change frommy perspective and how we
capture and retain younger Gen Zemployees.
That blew my mind because, guys, I need just for a second,
(12:01):
follow me here this podcast Iwas doing.
Youtube had just came out withthe podcast link section, like
the dropdown on your hometown oryour homepage.
So I was like, oh perfect,we'll just place it on there,
because we were idiots and wedidn't know anything we were
doing for exposure.
But we were just literally justtesting the waters and it was
(12:24):
creating a big time ass.
We could never get theequipment right, we can never
get the lighting right, we cannever get the audio and the
video right.
It was like we couldn't get allof it 100%, slam, dunk, sigh,
sit down, record this, walk away.
And that's exactly what neededto happen with me.
It's something that I didn'tneed to add time Hell.
I needed to make time but, atthe same, produce more time out
(12:48):
of me rather than take away.
So I was starting to see thatthat I was really having to set
up, tear down.
You know cause.
We were trying to set our houseand so I go do this national
news interview.
It finally comes time.
We've done a couple moreepisodes along the way, and I
sit there, uh, in front of thescreen and it was all echoey.
It's on the YouTube channel ifyou want to look at it.
(13:10):
I was petrified out of my bootsand just sat there and talked
about probably a little fewdifferent angles than they
wanted me to.
But how?
Entrepreneurs like ourselvesneed to be more adaptable and
more.
We need to be working on ourtraining programs to be able to
retain this new environment ofGen Z, alpha Gen, whatever you
(13:32):
want to call them, workers thatwere born after the millennial.
It's just, they're just totallydifferent how they think about
things.
And how do we deal with thesepeople and how do we motivate
them and incentivize them?
Or how do we critique themwithout them just quitting
instantly?
Because when you critiquesomeone, you're not just trying
(13:53):
to tell them that they did itwrong.
You're trying to explain in theway that you know how, in the
ways that you were taught thathey, look, this is wrong and we
need to fix it for next time.
Not, hey, this is wrong.
Oh, okay, I quit Too muchtreasure and so it's.
I know we've all been there and,past that interview, I looked
(14:17):
at Will and I said, oh my gosh,if they found us on our SciCon
oops, sorry, wrong side SciConYouTube page S-Y-C-O-N.
Hit that sub button, come onback.
But if they found us on thepodcast section of a yes, it's
relevant because it's my face,but a non-relevant channel, I'm
(14:42):
sorry guys, this is probablyconfusing as hell, but literally
P Cyclone Excavation andUtilities' YouTube page had a
Blue Collar Business podcastplaylist attached to it.
It was literally minuscule onthe internet.
Go find this guy type ofscenario, like you would have
(15:05):
never found it, and that's whatI kind of wanted.
I wanted, I wanted the folksthat needed to hear it to find
it, because the guys like me aresearching for that resource and
they will go find it Right.
So, about that time, uh, one ofmy customers, clients um,
actually his ownership of thisstudio and he looked at me and I
(15:27):
was literally I was venting tohim, had no idea he was the
digital marketing guy that he is, and shout out to Mr Howerton
and he believed in me when Ididn't even believe in myself.
I'm like man, this podcast it'sjust, it's a waste of time.
This YouTube, it's got sometraction, but we don't know what
we're doing with strategy.
(15:48):
Is it really converting salesback into PsyCon?
And then I've got my teamquestioning well, does he not
need to be out here on the job?
I've got this problem, I've gotthat problem and if he was here
sooner we could have it fixedsooner.
Or is it the local competitorstalking crap about you or your
buddies talking crap about youas soon as you walk out of the
(16:09):
room?
That podcast is stupid.
Like all of that hit me all atonce, and so I looked at Mr Eric
and I said, hey, man, I think Ithink I'm about done with this
(16:30):
podcast thing and I think theYouTube thing might be a thing.
But he looked at me and said,cy, you can't afford not to keep
that podcast going.
And I'm like Tommy's so offguard.
I'm like what do you mean, sir?
He's like the time to market.
The time to market is when youhave no money.
It's when you're down and out,sales are low.
(16:54):
There's no consistency to thepipeline of your funnel into
your CRM, all of that.
That's the time to market.
Now there's always, instead ofgoing straight up marketing and
then leveling off and finding aplace up and down, you want a
consistent wave of up and downin the marketing and there's a
plethora of people out therethat you can speak about
(17:16):
marketing.
But from the blue collarperspective, a couple more
conversations with him.
He's like come check out thestudio.
And now we're sitting here inthe wonderful podcast videoscom
studio and they have beenhelping with the show for almost
almost a right at a year andthey did a lot of research, a
(17:38):
lot of analysis for you guys andmyself that we weren't putting
out something that somebody elseis already doing.
Or I kind of had a pretty goodclue myself because I knew the
resource wasn't out there for mebecause that's what I was
looking for.
And then I had to figure out,kind of the purpose of this show
, like what am I actually doing?
Now?
I'm okay, we don't have to renta studio space, that's cool.
(18:02):
Now I have to pay a service tohelp me push out this show,
right.
But the good thing is here,guys, about time, and so I'm
like all right, we fixed two outof the three scenarios.
Let's keep this thing going.
The digital marketing manhimself said to do it, we're
doing it.
So I went, went all in Crazyinvestment.
(18:27):
That's not necessarily coveredfrom the get-go.
None of it ever is in themarketing world and I don't know
if you guys are like me, butyour CPA don't love marketing
either.
And real quick, while I'mtalking about marketing and I'll
jump right back in but BlueCollar Performance Marketing
wore their hat last episode.
But them guys over there I madeand thinking I knew what
(18:51):
marketing strategy and planningwas and the value I have
(19:13):
received from him and his teamhelping me is undeniable.
It's just literally undeniable.
Give them a shot atbcperformancemarketingcom
backslash BCB podcast.
Bcperformancemarketingcom.
Backslash bcbpodcast.
Click the link in thedescription to schedule your
discovery.
Call and get started with them.
(19:33):
They do a free comp analysis ofyour marketing program that you
have now and your website andto give you guys some feedback
and to get you guys talking.
So during this marketingcampaign I needed some help,
obviously kept the podcastrolling.
We actually killed the podcastfrom when we took it from the
YouTube stage in the house toover here podcast videos team
(19:56):
and we were sitting here tryingto figure out, navigate, what's
the best option, what's the bestplay, what's the best name.
We had to make sure the namewas actually going to stick,
stay, and it made sense for whatwe were trying to do.
So now I had moved this showover here, I am still guys I
ain't going to lie to you notbelieving in myself.
(20:16):
I still don't believe that Ineed to be sitting here telling
you guys anything from where I'msitting.
But if I don't, who will?
And I think a lot of peopleshould be investing to behind
the scenes and resources.
Maybe we wouldn't have so manyguys jumping out in our direct
(20:39):
field to try and figure it outthemselves to either fail or
make it, but everybody knows thepercentages starting off the
gate.
So this podcast was 100%purposed and designed to bring
the blue collar skilled trades,entrepreneurs and their teams
(21:01):
insight and explanation from theengineers, from the financial
people, from the CPAs, from thebonding and insurance guys, from
the white collar world that wecall white collar, to bring you
guys in and bridge you guys andhave a resource that's a natural
environment for us to just sitand have a conversation.
I've had two or three engineersthat I have done their projects
(21:25):
and I don't know if you guysknow this very well, but civil
guys and civil and civilinstallers and civil engineers,
we usually bought heads and sowe have, with every single one
of the engineers that came inhere and sat, and I mean butted
heads and me and Daniel Ellisfirst episode um, you can go
back and listen to it.
I have worked on 20 plus of hisprojects and a couple of them.
(21:47):
Yeah, I was fired up and so washe, but we were able to come in
here and sit down and talkabout the differences in front
of you guys.
You guys can hear the insightfrom an installer, from the
engineer what's his worry,what's my worry, so you guys can
have that insight beforewalking into your first
commercial project with a civilengineer.
Before walking into your firstcommercial project with a civil
engineer.
Then I brought his inspector inand talked about how to
(22:14):
approach a project from theinspection standpoint, because
you guys that are in the resiworld, trying to crack into the
commercial world, you don't evenunderstand what an inspector, a
bad inspector, can do to yourjob and if you don't start off
on the right foot relationshipwise.
So it was not only that, it'sfrom the financial side.
I had a shout out to LaurenFurtado, unconventional CFO.
(22:34):
She came on the show, talkedabout and literally she swore to
me she wouldn't bore us withfinancial talk and gave you guys
some insight from the whitecollar world, but in our
language that we can understand.
Because a lot of those timesyou guys walk into those white
collar conversations for thefirst time and you're like, okay
(22:55):
, I'm ready for this, let's dothis.
And 15 minutes in thatconversation they have got you
so lost, you don't know half thewords they're using, you don't
know anything, and so by thetime you walk out of that
meeting you're like, well, thatwas a bunch of waste of time, I
didn't get any of that.
I stopped listening 15 minutesin because I didn't understand
what was going on.
(23:16):
So to find that languagebarrier, note it and go hey man,
look, you're going to have tobring this down a notch or two.
Most men in the skilled tradesand blue collar world are not
going to do that.
We're prideful men.
We're out there buildingAmerica.
We're not trying to worry aboutwhoever's opinion or what they
(23:42):
have got to say.
We want to make sure that thatproduct that we're delivering
and that services that we'reoffering goes in 100,000% the
way we want it to, and make surethey're delivered with a great
product.
That's pride is what that is iswhat I'm getting at, and pride
gets in the way a lot of times.
(24:03):
For myself, no doubt about it,or anybody for that matter.
Trying to grow and scale abusiness, pride can be an
absolute killer, and I see thatso many more times than not.
I had to deal with my own prideissues.
I had to get humbled hard.
God humbled me exactly when heneeded to, and I have looked at
(24:26):
things completely differentafter the fact.
But with that being said,putting yourself out there in a
world like this is not for theweak-minded or weak-hearted,
especially from a 33-year-old.
(24:49):
I still view myself as a kid.
I started this we're almost 10years old in the business.
I ain't done everything right,by God.
I've tried really hard toensure that we did.
There's things that you justdon't know in this world, in
these conversations that I'mhaving and with these guests
(25:09):
that I'm bringing you guys andso putting myself out there.
Yes, do I catch hate?
Do I catch?
I learn new things about me allthe time from phone
conversations that I getenlightened on from somebody
So-and-so saying so-and-so andso-and-so said that, this, that
and it's all talk, guys.
(25:30):
But you know what outweighsthat?
It's that one email I get fromone of you guys going hey, man,
dude, when I was talking, shoutout to Nick Peter, when you guys
were talking about that ownerepisode and not being an
employee in your business butbeing an owner mindset, and
having that owner mindset andwalking and acting like an owner
(25:52):
, that changed my whole freakinglife.
Dude, what Nick said I'mtelling you.
I get it all the time and thatright there tells me not the
revenue, not any of.
Well, it's not existingcurrently, it's coming though.
Well, it's not existingcurrently, it's coming though.
But it's all an investment intothe blue-collar community that
(26:14):
nobody seems to be investing inother than the life coaches and
the coaching programs and fromthese guys that came from the
white-collar world or come fromyou know.
They were a six month or a yearstand in the blue collar world
and now they've done a coachingprogram for blue collar
entrepreneurs and they may havethe background, but a lot of
(26:36):
times I just don't see thecredibility and the actual oh, I
don't even know what the.
I think credibility is just.
The word is just and, don't getme wrong, my credibility is
called into question all thetime.
But I'm not sitting heretelling you guys that I know
everything.
I'm sitting here just trying tobring you a tool and a resource
(26:59):
to invest in your business andhopefully miss a mistake that
I've done, because I've said tohey, why don't you maybe think
about this before that andhopefully that helped you, maybe
save a few dollars, maybe add afew more points of profit,
whatever the case may be, but ifI never, ever, I think about
(27:20):
this all the time.
What if I never did YouTube?
What if I never did thispodcast?
What if I never did any of this?
There's people out therestruggling, especially since
COVID hyperinflation.
What we've had to deal with asentrepreneurs in the last four
to five years is mortifying tothink about.
And now, here we are in thegolden era of what we're fixing
(27:41):
to move into and we're alltrying to get prepared, but
we're all still dealing withbruises from whatever parameter
or variable that got thrown atyou over the last four or five
years, and so it's hard to getmotivated.
Oh, we're going to make moneyagain.
Costs are going to drop.
Yeah, that's all out infairytale land and none of us
know.
And it's the unknown thatscares us all, isn't it?
(28:02):
But I'm telling you, guys, ifyou're sitting there and you
have a great podcast idea or youhave a niche business, okay,
that duct cleaning that's theone I just picked out of my
brain there, out of my Rolodexduct cleaning, probably not the
(28:24):
most, probably pretty easy tosell, but probably hard to get
right in front of the righttarget audience.
Every single time when you'respending money in marketing and
ads and ad spend and ad spend isa whole different world guys
Make sure you're talking tosomebody before you spend
(28:46):
thousands of dollars on ad spend, because you may just be
hurting yourself, trust me.
Um, youtube's free.
That's the biggest point of theday.
Youtube, tiktok, podcasting youcan all start out completely
free.
Doesn't have to be some bigproduction, doesn't have to be
some big production.
(29:07):
It doesn't have to be some bigshow, it doesn't have to be any
of that.
All you have to do is start,just start.
It doesn't have to be a weeklyvideo.
Put yourself on, look at yourschedule, look at the time that
you have within yourself and gookay, I can do one video a month
(29:28):
.
Okay, for the next three months, I'm going can do one video a
month.
Okay, for the next three months.
I'm going to do one video amonth For the next three months.
After that, I'm going to do twovideos every other month.
So the one month in the middle.
It's summertime, I'm busier,probably going to have a hard
time.
But what about the short clipscontents?
Guys, you're telling me you'renot already got your phone out,
waving it around, takingpictures at the job?
(29:50):
Anyways, literally throw thattogether on a phone app like
CapCut and literally let it dothe work and post it to TikTok.
I'm not a big super fan ofFacebook and Instagram, but
those Facebook groups.
I'm not a big super fan ofFacebook and Instagram, but
those Facebook groups, thosesmall community pages, which
(30:12):
they're not small anymoreEverybody's a part of them.
Man, really good place to grabwork there.
But what I'm getting at, guys,is just put yourself out there,
don't worry about the four orfive or 10 people around you
that are in your local market,that are going to talk whether
you do it or you don't, that arein your local market, that are
going to talk whether you do itor you don't, and they're also
(30:34):
those people that are going tosit there and talk mad shit on
you nonstop and then spin aroundas soon as you actually do the
damn thing.
They're going to be the first.
Oh, I knew he'd do it.
I knew he'd do it.
It's him, of course, butthey've been sitting here
talking crap about you forfreaking 10 years and it's not
going to change.
Talking crap about you forfreaking 10 years and it's not
going to change.
Do something about it.
(30:54):
Prove them wrong.
Man, don't listen to the hateMindset's everything.
And don't get me wrong.
I'm sitting here.
I'm very vulnerable with youguys.
I'm kind of a little emotionalguy.
The hate gets at me, but at thesame time, the positive always
outweighs the negative and Ican't thank you guys enough for
listening to the show andgetting value.
I hope you're truly gettingsome value out of the show.
(31:15):
I read all your commentsYouTube I think we're at over 5K
subscribers now.
Some crazy things happening withthe show.
We have got some guests comingat you guys this year.
That next month I'm going totalk with Dirt Work Podcast.
I'm going to go to the peoplethat you guys need, so stay
(31:37):
tuned.
Truly thank you guys from thebottom of my heart for believing
in the blue collar community,skilled trades and listening to
the show, giving it a rating,giving it a follow and following
along with us, and I encourageyou guys.
We've got another 30, 40episodes coming at you over the
(31:59):
next year.
That's going to about wrap itup on the.
I probably could have gone somany different areas here, but I
had a 30 minute potter todaywith you guys a little epi here
and I just wanted to bring yousome insight as why are you
still doing this, why did youstart, where's your background,
(32:21):
and.
But I just wanted to reallystreamline it on this podcasting
and putting yourself out thereand the benefits that you can
have and give you a little bitof behind the scenes, of how
this show even came about, and Ihope you guys have truly
enjoyed today Just me and youguys.
I've really truly enjoyed itand find all these episodes on
(32:42):
bluecollarbusinesspodcastcom forfree.
You can watch and listen forfree, strick direct from the
website.
While you're there, hit thatsubscribe button on the
newsletter so you can find outevery single episode, the
background and some links thatare clickable so you can go.
Look at some of these guests,talk to them, reach out yourself
.
So don't miss out on thatopportunity.
(33:03):
Bluecollarbusinesspodcastcom.
Subscribe to that newsletter,guys.
Until then, you guys be safeand be kind and be humble and
we'll catch you next time.
If you've enjoyed this episode,be sure to give it a like.
Share it with the fellers.
Check out our website to sendus any questions and comments
about your experience in theblue collar business.
Who do you want to hear from?
Send them our way.
(33:24):
We'll do our best to answer anyquestions you may have.
Till next time, guys.
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