October 22, 2025 • 44 mins
Payroll panic, pricing doubts, and the pull of the machine, if you’ve ever felt that tug-of-war, you’ll feel seen here. We sit down with John to unpack how Dirt to Dollars grew from hard questions in the field into a coaching program grounded in reality, not buzzwords. He explains why context matters more than clichés, how to price for risk without flinching, and the simple shifts that move a crew from chaos to consistent wins.
We get specific about the owner’s turning point: stepping out of the cab to lead with clarity. John’s skydiving story nails the instinct we all fight, grabbing the “pilot’s chair” when the real job is to jump. We walk through what working on the business actually looks like: forecasting pipeline, tightening service mix, compressing geography, coaching foremen on plan-first execution, and measuring jobs with honest cost data. You’ll hear a standout success story from Gabe, who dropped maintenance, specialized in hardscape, focused on density, and grew average ticket to $25–30K by aligning operations with strategy.
We also pull back the curtain on scaling media. With a dedicated content lead, John built a system for filming, editing, posting, and analyzing what actually sticks. It’s not vanity; it’s a growth engine for SEO, hiring, lead quality, and community trust. And when the world broke after Hurricane Helene, that community fueled service over profit, fuel runs, radios, no power, and months of grit helping neighbors rebuild. A year later, the impact is still visible, and the lesson is clear: healthy businesses can say yes when it counts most.
If you’re stuck in the mud, mentally, financially, operationally, this conversation gives you a practical path out: narrow your services, price with courage, empower your people, and commit to consistent action. Subscribe, share with a friend who needs it, and drop a comment with the one move you’ll make this week. Your team and your future self will thank you.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:09):
Hey guys, welcome to the Blue Collar Business
Podcast, where we discuss therealest, rawest, most relevant
stories and strategies behindbuilding every corner of a
blue-collar business.
I'm your host, Ty Kirby, and Iwant to help you what it took
me, trial and error, and a wholelot of money to learn.
The information that no one inthis industry is willing to
share.
Whether you're under that shadetree or have your hard hat on,
(00:30):
let's expand your toolbox.
Welcome back to another episodeof the Blue Collar Business
Podcast.
This is part two of theconversation with John.
Um man, what a delight the firstepisode was.
We dove straight in.
What are the similarities andlikeness of our two businesses
(00:50):
and the experiences we both havehad leading up to this point?
If you've missed it, go checkout any podcast streaming
platform.
Go check it out, Spotify,iHeart.
Give us a rating and a followwhile you're over there.
In this half of theconversation, John opens up
about building his Dirt toDollars coaching program.
(01:12):
It is so unique, guys, and he'shelping so many different types
of businesses, but also createhelping them create content,
empowering their teams, and theimpact his business has had in
Hurricane Haleen.
This is uh special to my heart.
It's a powerful look atleadership and growth and giving
back.
(01:33):
Let's jump right in.
Uh, this episode today isbrought to you and sponsored by
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(01:54):
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I just want to shine a littlelight on dirt to dollars here,
man.
You've you just hit 100K onYouTube.
(02:15):
That's insane on the JCPchannel.
I wanted to highlight that.
Congratulations.
But what you're doing with thatcoaching program, man, is you're
helping other me and you're outthere that are sitting on their
edge of their bed on a Tuesdayor a Thursday night going, how
am I gonna make payroll?
to where's the next job?
I got all this equipment.
And there's not enough resourcesout there, my guy.
(02:37):
And you have a I'm part of yourfree community.
Checked it out, wanted to makesure.
And dude, there, the amount ofpeople that are in there
talking, helping, true.
I mean, the internet is full.
We talked about it before theshow.
Like the amount of hate, it'sjust frothing, ready to jump on
anything that you throw outthere with hate, and to see a
(02:58):
community come together andtruly try and help each other,
and not just you, I mean, likeother parts of the community
jumping in, dude.
It's inspiring and it'sadmirable.
And I wanted to shine some majorlight on it.
And what gave you the idea tostart dirt to dollars?
SPEAKER_00 (03:18):
Um, just like everything I've ever done, man,
it's kind of this gameorganically.
Like, you know, we startedposting the content out there,
and and uh this goes all the wayback to the beginning of the
conversation of just like alwaysjust being honest and
transparent and just showingeverything of like the good, the
bad, ugly, everything inbetween.
Because, you know, I think ourcontent does so well because we
(03:40):
just show the reality of what'sgoing on, whether that's great
or whether it's just an absolutetrain wreck.
Um, and you know, the it'srelatable because these guys uh
we've I've we we show, like,hey, I've been in the same spot,
and sometimes I'm still in thesame spot where I'm like, fuck
man, how am I gonna come up withpayroll this week?
Because this retaining wall jobwas a complete catastrophe.
(04:04):
And so it's relatable to theseguys, and then and then and they
just started reaching out, like,how do I do this and how do I do
that?
And and how is how are you ableto do this?
And why did you price the jobthis way?
And so I'm just I'm I'm justanswering these questions
because I've been there, youknow, and and I and I and I I
feel it, you know.
I mean, like I want to helpthese guys, and and it's so it's
easy for me now because I'velike I said, I've got I've got
(04:27):
punched in the mouth so manytimes that I I know like it's
just second nature now.
Uh so the answer is very easy.
It's just like why not sharethis when I I wish I had someone
at for 11 years to go to and belike, dude, how do I do this?
But like you said at the verybeginning of this call, like why
the fuck is everything such abig secret?
You know what I mean?
Like, why why do these guys actlike all this information is so
(04:50):
protected and like we can't helpone another?
Like, dude, even guys in mylocal community, like they'll
show up in my office and belike, dude, I don't know how
like what am I supposed to do onthis job?
Like, dude, come in and sitdown.
Like, we're not we don't have tocompete, you know.
There's so much work, dude.
And like, let's just help oneanother out, you know.
And I I don't I don't know whatthe what the big thing is is
(05:11):
like keeping everything a secretand like wanting to compete with
one another, and and then likeyou're not even competing,
you're all racing to the bottombecause you're not sharing
information, you know.
So the coaching thing just kindof happened organically, man.
Like, I'm just answering allthese questions for these guys
and I'm giving the knowledge outfor free.
And we we really at the end ofthe day, like we give the
(05:32):
information out for freeeverywhere, you know.
And yeah, but the coachingprogram allows us to be able to
sit down with the guys and belike, dude, what are you dealing
with right now?
Like if I'm giving theinformation out online, like
it's just like, hey, this iswhat we did, and this is how
we're doing it.
And but for me to give you, ifyou saw were to come to me and
be like, hey man, how am I howdo I handle this?
(05:54):
I need to ask you 10 questionsto give you the real answer.
That's another thing, too, islike there's so many guys out
there that like they they giveyou the feel good answer or like
the the the the content answer,but I I won't do that.
I even tell the guys on in theprogram that are paying me,
like, I'm not gonna give you abullshit answer.
Like, we I need to know theseseveral things about you and
(06:15):
your business and how things aregoing before I'm even gonna
start to answer your question.
And sometimes you kind of gottalike peel back as the as the
person who's paying for thecoaching, like you you gotta
take the pride and set it aside,and you gotta set your ego aside
because at the end of the day,like we we may be the best dudes
on a machine, but none of uslike started as business owners
(06:36):
or knew all this shit, you know.
So now we are have having toclimb off the machine and go
learn all these things thatreally aren't that much fun, you
know.
SPEAKER_02 (06:44):
Nah, dude, they suck.
SPEAKER_00 (06:48):
So yeah, I just try to help the guys there, man,
because I've been in the samespot and and after doing it so
many times and learning it's umit there's a lot of things that
come to me that are very easythat I can give the information
for, and there's things that I'mstill learning that I I share
with the guys as I learned, youknow.
SPEAKER_02 (07:04):
Um literally at the same kind of point.
Obviously, we're smaller in ourcontent creation, but um at the
same point, man, I have folksweekly at this point sending me
an email, or LinkedIn is a bigplace for me, or Instagram,
whatever, and will it come, hey,we've got these three or four
guys, this guy's stuck here,this guy's there.
SPEAKER_00 (07:27):
And I'm kind of finding myself almost passionate
about it because I get verypassionate about it, man,
because like I said, I've I'vebeen the dude who's like ready
to pull my hair out.
Like, how do I how do I feed myfamily and pay my payroll?
And at and that's like if youlike when you when payroll
comes, like it's not just yourfamily you're feeding, dude.
Like you you got multiplefamilies, multiple children that
(07:49):
are relying on you, you know.
So it's it's pretty fuckingstressful, dude.
And and if I can help someonewho's in that position, like
that, I'm very punching aboutthat, you know.
SPEAKER_02 (07:59):
Yeah, and well, this is my next question for you,
buddy, because you know, I havehad small success stories from
helping guys along the way,YouTube members and and what and
whatnot.
But man, when they call me backin a couple of months and go,
hey, dude, it worked.
It's like this overwhelming, Ican't even tell you, dude.
(08:23):
Like, it's just like this littlepunch in the heart, like, hey,
had a boy, side, way to helphim.
Because you're right, dude.
When they come to you, they'relike, oh my God, everything's
just falling apart.
I don't know.
Like, slow down, bro.
Okay, it sounds like this andthis is out of whack.
Tell me what's going on here.
Okay, tell me what's going onhere.
Okay, this is your problem.
(08:43):
Go fix this, and it will stopcreating that.
And they're like, Are you sure?
Yes, bro, I promise you.
I I was stuck in the samefreaking spot and I chose the
wrong lane to get run over in.
And then I came back across theroad and figured out this is to
fix.
I promise you, by experience,not because I read some book,
not because I freaking uh wentto school, whatever the case may
(09:06):
be.
Like, literally, dude, I livedit.
I know exactly where you're at,but it's just the the feel-good
when they actually do have somesuccess off of your own
experience.
You're like, man, I rememberthat 15K hit that I took for me
to be able to tell him that sohe could avoid that.
But maybe is there one guy thatyou're uh that really that comes
(09:28):
to mind that you've been helpingthrough uh dirt to dollars uh
coaching that really sticks outto you, that really gives you a
little bit of heartwarm,heartwarming to talk about and
and really maybe proud of?
SPEAKER_00 (09:40):
Man, there's um there's a lot really, and and
and I don't say that to soundboastful, um, but uh so we did
the coaching program really like100% for free for several
months, then Helene hit, um, andwe got way too busy with Helene
working, trying to help folks,and we kind of just had to
completely stop the program, youknow.
(10:02):
Um, and we've really only beendoing it, I think, for four-ish
months now.
Again, we kind of picked it backup, and uh so what's really cool
at this point now is um there'sfolks that were in the community
when it was free before Helene.
So uh Helene's actually, Ithink, today, a year ago, maybe
a day or so out.
(10:22):
But um, so yeah, so uh there'sguys now that are like at a year
cusp of of working with me, youknow, and then there's guys that
are like a couple months uh intoworking with me.
And what's really cool, man, islike to see the levels of like
so for example, I just had a guyback on the call, Gabe, um, who
(10:45):
owns Gabe's uh long care andhardscape, and now it's just
Gabe's hardscape.
I talked him in the just notdoing any of the maintenance,
and uh real success story, man.
Of of uh dude, he was in thesame boat, ready to pull his
hair out, had a bunch of guyswho were cutting grass for him,
and you that's a differentemployee usually, and uh just
(11:07):
dude couldn't couldn't get overlike profitability.
And and um on uh the call twoweeks ago, he's his now uh it's
really unique, man, because inthe long care world, these guys
believe in density, right?
Like of just staying in a reallysmall area to be able to kind of
encapsulate that whole area,keep your cost down.
(11:29):
So Gabe has taken that mindsetand turned it into the hardscape
stuff.
So he's got this really, reallydense small market that he works
in, which is really only about a30-minute window from either
end, and his average job size is25 to 30,000 bucks.
Uh so dude, he is crushing it.
SPEAKER_02 (11:48):
Wow, shout out to Gabe, dude.
Wow, that's impressive.
SPEAKER_00 (11:53):
Yeah, and so there's there's there's other guys now
who are in the program, youknow, on the four-month side of
this.
And um now that I have likethese comparables and I'm
investing more time with theseguys, we're seeing the the year
condense way faster.
So now there's these guys thatare that are at Gabe's position
(12:16):
but are only four and fivemonths into this, you know.
And so um you you know thatbecause like the coaching thing
just happened organically, likeyou're I'm always scratching my
head like shit, man.
Am I adding enough value tothese guys?
Like, am I really truly helpingthese guys?
And so I know what you mean,bro.
And so, and you know, I'm I'mcharging them now too.
Like, you know, they they theypay for my time to hop on there,
(12:38):
and so it's just like everythingthat I've ever done.
Like, I want to deliver the mostvalue possible for what you're
paying, you know.
I I feel like I need to give you10 times what you're paying for,
you know.
And and I think that's what'sled to my success in business is
I always try to meet that e-gap,right?
Like that expectation overexperience.
And um, so it's really cool nowthat like I'm kind of seeing the
(13:04):
differences in the programworking faster and faster and
faster.
And I'm super excited about thatmoving forward of like, how much
better can I get with this?
You know, and the cool thing is,like, like you said, when folks
are reaching out to you, and andyou're you can give that advice
from like a a different pair oflenses, you don't have the
emotion involved of like, dude,that guy is your problem.
(13:26):
You need to do something aboutthat guy, or you need to sit him
down.
This is what the conversationneeds to look like.
Because you don't have theemotion of like that person has
worked with him for eight yearsand knows everything about his
life, and uh and there's so manyother things with business that
you can just look at like fromthe 30,000 foot view looking
down.
That's so easy for us, you know.
Um, but because like the guyshave their head in the sand of
(13:49):
in the business and trying tojust like there's they're in
survival mode, you know, thatit's it's um it's very difficult
for them to to see uh a lot ofthings, the roadblocks, you
know.
SPEAKER_02 (14:00):
Dude, working that was one of my largest struggles
was relinquishing working in thebusiness, empowering my guys,
making sure they feel supportedand not micromanaging.
I'm not they they probably someof them would probably that's
been here uh five, six yearshave probably called me a
micromanager back in the day,but I just cared and I cared
(14:22):
about them.
I cared about the project, Icared about you know our
customer, and I just cared alot, let's just put it that way.
And so, but I gotta be able toempower them, let them run the
project without just hovering inthe business when I should have
been unplugged a little bitabout what's going on in and
(14:43):
working on that next thing thathe's wondering about.
Hey, is boss gonna take care ofthis?
Is boss gonna take care of that?
On the on the business, hey, arewe really gonna get a software
setups for project management?
Are we really gonna, you know,all those questions, they're
waiting on you to perform.
But it's like, it's kind of thisweird feeling I don't know how
to describe to people, isbecause your heart longs to be
(15:05):
in that machine.
You're you that's your passion,you want to be there.
That's the fun part of the jobfor us, yeah, is spending five
minutes in a machine.
But my as my construction-basedCPA tells me all the time, is
that's do you want to make$30 anhour?
Right.
Go work for somebody, run amachine, buddy.
Your time is unbelievablyvaluable.
You are doing your guys adisservice when you're on the
(15:28):
equipment.
You need to be working on thebusiness.
Now, there's a big differencebetween, hey, showing up on a
job, hey guys, let's talk abouthow what this plan is, where
what is your mindset to get tothis point?
Hey, we need to be here byThursday.
That's what your schedule toldme.
Tell me how we're getting thereand how can I help you?
That's that's a totallydifferent, that's great time
(15:50):
utilization for working on thebusiness because you're training
in the business individuals.
But man, it's so hard.
It's a it's such a feeling Ican't describe of kind of
punching yourself in the, youknow, in the face and going, uh,
dude, you're not supposed to behere right now.
You're supposed to be therehere.
What about this that you saidyou would take care of three
(16:11):
weeks ago for that guy thatyou're trying to kick him out of
the machine to show him how todo it?
And it you know, you laughbecause you know exactly what
I'm talking about because you'relike, do, but do I really drive
away when it's 108 degreesoutside and they got to work
their ass off the rest of theafternoon so I can go type some
blah, blah, blah, blah, blah,whatever it may be.
And it's just so it doesn't mixwith our heads, and that's where
(16:34):
a lot of these blue collar guysfail.
And they, they, they, they'rejust stuck on being a tradesman.
And I'm like, guys, look, you'vegot to elevate yourself.
And hopefully, through thispodcast and resources that you
offer, you know, literally teachthem that it's okay to elevate
yourself.
They're your entire business iswaiting on you to do it.
(16:56):
Everything you're complainingabout, everything you're asking
about, stop working in thebusiness, work on the business.
Dude, I I'll never forget it.
My CPA came into my office, Godbless his soul, and he looked at
me.
This is one of the first twomeetings.
I've had some really crappy CPAsover the years, bro.
And dude, like, that's a wholepodcast by itself.
(17:17):
But this guy is unbelievable,deals deals with some major,
major, major companies.
And he looks at me sitting in myoffice after he just wrecks my
world and tells me how stupid Iam.
SPEAKER_01 (17:27):
Yeah, that you spins around and he's he's looking at
this.
SPEAKER_02 (17:32):
I we have a low boy, love our low boy, moves our
gear, and I love driving it.
I couldn't think to put somebodyin that truck.
I was scared to death moving100,000 pounds down the road.
And he looked at me and he said,Look, if that if I see a video,
if you're in that truck andthere ain't a damn good reason
you're in that truck, we ain'tworking together anymore.
(17:55):
Damn, I'm dead serious.
SPEAKER_00 (17:56):
And I'm like, That's accountability right there.
SPEAKER_02 (17:58):
Holy crap.
But he's just he had to get it.
He knew I was talking about it,but he had to get it through my
thick skull.
Like, dude, you have to do thisor you're not gonna survive,
you're not gonna be able toscale, you know?
SPEAKER_00 (18:11):
Yeah, for sure.
Um, have you ever been skydivingbefore?
SPEAKER_02 (18:18):
No, bro.
SPEAKER_00 (18:20):
So uh a couple years ago.
SPEAKER_02 (18:23):
I got no problem going in the ground.
SPEAKER_00 (18:26):
A couple of years ago, I went and got my skydive
license.
You gotta jump 26 times within acertain time period to be able
to go get it and you know, jumpby yourself and and stuff.
And so uh, like I said, theycall them a little bit of an
adrenaline junkie, but the firstthe first time when you go, you
know, that you're strapped tosomeone, of course, you gotta go
tandem.
Um, and you know, you kind ofhop w hobbling up to the to the
(18:48):
door, that door opens and itjust blasts you in the face, and
and they they went, they theyscream in your ear, which sounds
like a whisper, um, and theysay, Don't grab the pilot's
chair.
Um, and and you're you're goingup there, you know, and your
first instinct is to you, you'reyou're there's such a small con
you want to grab that chair likefor safety and to stabilize
yourself because you've got thiswind just blowing past you, you
(19:09):
know, and um and and and andinstinctly I reached for the
chair and he slapped my handdown, you know, and it just they
now they're forcing you withtheir knees, driving you to the
edge, and and uh you know, youpractice over and over and over
before you go up on the ground,and they and and there's a
process, you know, they say leanforward, lean backward, and on
(19:30):
three, so one, two, three, we'reskydiving.
Uh, and on three, they'repushing you out because at that
point it's a liability foreverybody, you know.
And and if you go to grab andhold on to anything like that
chair, you could rip that ifyou're holding on to that chair
and the wind catches you in thetandem, pilot's coming with you,
you know.
(19:51):
So it's a liability thing.
Can you think about that?
This is an extreme analogy,obviously, but like getting in
the truck and driving away islike that instinctual, like you
know, but you know, like youryour mission is to get to the
ground, like you're there toskydive, not to stay in the
plane.
And it's the same thing withbeing a business owner, like
you'd we're here to be businessowners, not to be in the
(20:14):
machine, you know.
So it's I what you were saying,I I think that's a good analogy
of like it's so weird, it's aweird brain thing of like
getting in your truck anddriving away when you know, like
especially when you know theguys are like behind on the job,
and and you know you can justcrawl in the machine and and and
get them right back on pace, youknow.
That's a very, very, very bigdifficulty that I have.
(20:38):
Like, you gotta kind of watchthem feel almost to like help
guide them along the way andsay, This is why we're feeling
right now.
And instead of just maybe do getout of the machines and let me
get on here, you know, you'reworking like crazy and you get
them caught back up.
But they didn't learn nothing,and you learn you didn't get any
further ahead, you're stillstuck in the same spot, you're
still holding on with that thatcollets chair, you know.
(21:00):
Like you you gotta let go andskydive, you know.
SPEAKER_02 (21:05):
Dude, what an analogy.
I'll never so I I you may havethat skydiving license.
My uh goal is to eventually havethe pilot's license, so maybe we
can do a different collab there.
You ain't kicking my big ass outof a bear plane, but that ain't
happening.
It just my heart startedpounding when you're like, oh,
(21:27):
you're walking up to the door,and I'm like, ha, no, that's not
for your boy.
But let's uh let's talk two twoother things real quick, buddy.
I know you you're too close fortime here.
You're good.
Um, I've had a full-time contentcreator, marketing person behind
the scenes.
Um, man, have I caught someflack for it?
I can't even tell you, and thenI know you have too.
(21:49):
When how did that come about?
I know I didn't were you doingyour own filming starting off
like I was and editing, and itwas just way too much.
Tell us a little bit about MissRiley because she she deserves
it.
SPEAKER_00 (22:02):
Yeah, man.
So um, you know, we weremarketing for the business.
I've done it for years and yearsand years.
Actually, if you um you go backand find a book that's called
You Ask We Answer, uh AmazingContent sales book.
Um, and basically it's likeanytime someone asks you a
question in business, you answerthat question via video, holding
(22:23):
your phone, recording yourself,you know, and answer that
question.
And there's so many reasonsbehind it with SEO and keyword
and all this stuff, you know,you put that out there and it
drives traffic to you.
And so that's what I starteddoing.
And and uh we were doing itobviously to drive leads to the
business, you know.
And um in 23, um we I had asix-person marketing team uh at
(22:48):
JC properties driving leads tothe business.
Um and we have so many leadsorganically, like we didn't need
leads anymore, you know.
And so I was like, all right,guys, stop trying to find leads,
just go find me help.
Um, and we spent a lot, a lot oftime and a lot of money um
(23:08):
trying to resource more talent,you know, and uh that's a whole
nother podcast we could talkabout, but um we we we realized
like the efforts just it was wasthere was no ROI on it, you
know.
And um and so I started likebuilding a personal brand
alongside the marketing, youknow, and um Riley was all Riley
(23:33):
did at that time was did some ofthe editing and posted, you
know, and and and actually didvery little editing.
We had a remote editor inCalifornia that was editing for
us, and um, so she really wasjust doing the social media
blasting stuff, you know, emailmarketing and stuff like that.
And um I felt like her and Iwere on the same wavelength more
(23:54):
than everybody else on the team,and we were having all these
meetings and and uh, you know,just ROI just wasn't there on
what we were needing.
And so I ended up letting mostof the team go and just kept
rally on.
And uh I was still at that pointlike gathering my own content
because now I don't have someonefollow me around with the
camera.
That was one of the positionsthat uh you know was dissolved,
(24:16):
and so I'm just out in the fieldwith my camera filming myself or
a GoPro and a stick, orsometimes we'd hire a drone
pilot to come out and do somevideo, and I'm bringing it all
back, I'm sending it all back toRiley, and I'm like, edit it,
let me see it, you know, let'smake the decisions together.
And finally, I was like, I don'thave the time for this, Riley.
Just post a share.
(24:37):
Just post it.
I don't even want to see it.
Uh get it out there, you know.
Like my my brain is like, yougot to put out so much content
to to get a a a small percentageof it back, you know?
Yeah, you just keep pumping itand keep pumping it and keep
pumping it and see what worksand learn from it.
And we were we were analyzingevery single video, what worked,
how we what the hook was andwhat the image was and all this
(25:00):
stuff, you know, and um and Iwas doing that at first with the
rally, and I was like, I I justcan't do this, you know.
So you and we kind of like builta little bit of a system of like
how we were analyzing them, andand I just like gave her the
reins of she continued to do herown analyzation and seeing what
was working, and um, and and soI then I got to the point where
(25:20):
I was like, I don't even havetime to to film, like, because
she was like, John, I need thecontent.
I can't edit and post with Idon't have anything, you know.
So I was like, Well, get in thetruck, get the camera, get in
the truck, we're going to work,you know?
So now she's now she's filming,now she's editing, now she's
posting, and um, then it washard to like figure out a
schedule of like how to gatherall the content, how to edit all
(25:41):
the content, how to post all thecontent, and and what our post
schedule was gonna be becauseyou know, YouTube rewards that
very heavily of like consistentposting at certain times.
And so then we had to figure outdays of like when she was gonna
be out in the field with me, anddays that you know it takes
hours and hours and hours to uhto edit a 30, 40 minute video,
you know.
And um so yeah, it's dude, it'slike it's still a it's still a
(26:05):
moving target, you know what Imean.
And and the thing with likecontent is like you if you think
you've got it figured out,everything has just changed, and
now you gotta relearneverything.
It's it's a it's it's anevolved, it's an evolving world
that like yeah, every there theanalytics are rewarded
differently, and um, so you cannever like take your eye off the
ball of the analytics andwatching how things are rewarded
(26:27):
and what does well and whatdoesn't do well, you know.
So, yeah, that's that's wherewe're at now.
SPEAKER_02 (26:34):
No, I didn't same almost the exact same story, my
guy.
Obviously, you were uh morefocused on the lead gen side.
I literally was just like tryingto to show the back end of
commercial construction,especially dirt and and and the
pipe game and more the civilside of things.
Dude, it was like three, fouro'clock.
I've got at this point uh ourthird baby wasn't here yet, but
(26:59):
we had two young babies and uhbusiness, and it's like running
another business.
I don't know how to describe itto other people, and they're
like, oh, YouTube and all thatstuff, that can like there is so
much.
If you're gonna do it well, youcan do it really crappy and just
throw a bunch of stuff up.
And don't get me wrong, you'reeventually gonna get there.
But if you're actually trying tobring value, strategy, content,
(27:23):
all of the things, it takes alot of time behind the scenes
just to make sure that itTuesdays and Fridays our videos
go out and we've done doubleuploads, we've done everything
under the sun, analyzed, and wewere so heavy.
Um, through literally this year,and some of the podcasts I've
had and some of the folks I'vetalked to, it's just like post
(27:45):
more.
You need to post more valuablecontent.
That's the only hidden key.
But a lot of people think we'reabsolutely insane that how can
they do both?
Well, it's great people.
I I would not have anythingonline if it wasn't for Will at
this point.
I would have burnt out fourmonths in, you know, two, three
o'clock in the morning trying toedit, and I'm sitting there at
(28:07):
the computer like this, youknow, and it's Tuesday night,
and I gotta get up and I gottago and do PM duties and sell
work and all the things.
Like I wanted it to keep goingbecause I knew there was value
not only for the company, butalso too for the guys watching
it.
And then the podcast came along,but literally, I I know that
(28:30):
having a marketing person behindthe scenes is is kind of a quote
unquote new thing, and it's sofunny, man.
The local market around here isuh now everybody's got a drone
on their jobs, and everybody'sshooting videos.
SPEAKER_00 (28:46):
Here come this nine.
We get a lot of slack from thelocal guys of like, oh, there's
Mr.
YouTube, or you know, all thisbullshit.
Yep.
But now I see them trying to dothe same shit, you know what I
mean?
Which is cool, which is cool.
Like, we need we need morevoices out here, like showing
what the possibilities in thetrades are.
(29:07):
Uh but like Brad, don't bethrowing stones when you live in
a glass house, you know what I'msaying?
Like you're you're you'rebullshitting because you wished
you had done it three years ago,you know what I mean?
Uh it's a lot easier to send it.
Go ahead.
And and it's like you saidearlier, like there, like
there's there's there arevultures out there that like
want to just hop on your contentand talk all the shit in the
(29:28):
world.
But like you said earlier, youknow, when you have those
success stories, they're like,Man, it worked out, dude.
Thanks for the advice.
Like, bro, I will take 10,000idiots talking shit on social
media for one person of beinglike, dude, thank you so much.
You're it you inspired me tostart my own business, and I'm
profitable and I can feed mykids.
(29:48):
And dude, I I wish I could showyou how many of those I get a
day now.
And like it the the it isturning a little bit.
Like now I think there's alittle bit of credibility versus
like when I was new to.
this space and like people arethey don't know me and know who
I am and now I've been doing itdoing it for a few years.
So like okay well maybe this guydoes know what he's talking
about.
SPEAKER_02 (30:07):
So there's a little less of the negativity and more
of the uh and again it's a timeand of people watching the
videos for so long of being likemaybe I should take that advice
or I did take that advice acouple months ago now it's
working and they and they reachout and I'm sure there's people
that that even do it and and andstill don't want to reach out
because they're you know it's alittle weird you know and but
(30:27):
dude it's it's totally worth itwhen you get someone that's like
you know thanks for the adviceit's worked out or you inspired
me to go start my own thing oryou know even a question you
know because it gives youvalidation of like well these
guys think that I know what I'mtalking about you know yeah no I
do bro it's uh I literally sayit on the podcast all the time
me and Sarah um just did afour-part mini series on this
(30:51):
podcast and it was aboutmarriage and business and how
we've been married 11 years lastSaturday and she has been my
partner in crime through it alllike wouldn't have made it
without her but we talked aboutintimacy emotional closeness
like everything that a wife anda and a husband go through and
then stack business on top of itand dude the amount of people
(31:12):
that come out of the woodworkjust especially on those
episodes I've I've I've heard aplethora from guys trying to
level up etc but men just dudemy wife sent me this I didn't
even know you had a podcast brolike this is really good like it
helped my wife and you know andI'm like these are these are
local guys too these ain't outin the world like these these
(31:35):
are guys that were hating nottoo long ago calling well I know
you were talking to this guysaying how big of a dumbass I
was for doing this and now andit's just that validation it is
and it's not about them it'sabout the good ones that you are
helping whether you know theygot to eat crow in their
glasshouse or not you know it itit kudos you know what I mean
(31:56):
but sure the the the the one ofthe last things I know you've
talked about it enough butHaleem dude the way you guys
impacted your community I don'tthink has had enough spotlight
on it.
Yes you were doing work yes youwere doing things but I know
from just the little bit I'vebeen talking to John there has
(32:16):
been a lot of things that wedidn't see behind the camera
with that equipment burning fuelburning truckloads burning man
hours to take care of people anduh I'm gonna I guess we're at
the end of the show as I Ihaven't really said it anywhere
else.
I think uh you guys will be ableto go watch our YouTube collab
of me and John we're we'reheading out there next month by
(32:38):
the time I think this comes outbut we're gonna go put our eyes
on it and uh I'm I'm a year pastis it's it's probably still at a
point that I can understand uhthat part of the country man
just from just from videos likeI don't think most of the world
understand I'll never forgetopening Facebook and watching
(33:00):
people four miles they said thiswere waiting for propane to heat
their families like I can go offinto a whole nother tangent that
should never be a thing everespecially in this country but
that really put it in my headI'm like wow talk a little a
little bit about not only justthat but how it impacted you my
(33:23):
guy yeah so we've um you knowbeing in the tree business like
there's there's tons of of quoteunquote storm chasers you know
like that like there's greatmoney to be made chasing storms
and and um I've never believedin that like I I've never
believed in I don't care howmuch money there is to be made
like I don't believe in likegoing and and profiting off of
(33:45):
somebody's devastation reallybecause like whether it be a
tree on a house or someone losttheir whole house or man the the
stories on on on in the news andstuff like absolutely do no
justice of like how many liveswere lost here.
SPEAKER_00 (34:01):
You know so um we helped obviously because these
are our neighbors you know Imean like this is where we we
live you know like we reallylike didn't have a choice you
know what I mean like if you'rea man and live in this area like
do pick us up and go help whereyou can you know and like we
were very capable like thisthat's what we do is what we've
(34:21):
done our whole lives you knowvery equipped um and and I had
an amazing team behind me tohelp do all of it and uh yeah
like the we're a year later liketo just to give a small taste of
the impact like this is a yearlater and like you can't get a
hotel here because there's stillfamilies like with their house
(34:43):
is gone.
Like they live in a hotel nowyou know and there's like
communities that have like theybrought trailers in for these
people uh to live in and there'sall these RV parks that are like
just you know they were they'retemporarily set up for people to
live in you know and like uhagain like unfortunately those
people have their lives there'sthere's so many people that man
(35:05):
it's like it's it's so terribleto like stand and talk to these
people that like watch theirtheir significant other or their
family like in the house and thewhole house just gone you know
so uh man it's it's incredibleand it's something I never ever
ever want to experience or livethrough again no matter what
(35:26):
monetary value could ever comefrom it you know uh but dude
it's it it it today I meanthere's obviously like all the
imminent stuff of like trees onhouses and uh a lot of roads are
put temporarily back um butthere's still like miles and
miles and miles of road that aregone like maybe your house is
(35:48):
fine off in the woods somewherebut you still can't even get to
it because there's not a roadthere anymore you know or uh and
that's like dot stuff never mindall the bridge there's so many
waterways here like at there'sso many people that you have to
cross a bridge off the dot roadto get over to your house and um
there's no bridge there you knowso uh best case for them they're
(36:10):
they're parking and walkingacross a a a bridge uh a make a
a wooden bridge you know to getup to their house and they're
carrying groceries all the wayup there and yeah for for months
dude there was no power uh ittook a long time to get cell
phone service like we'd have todrive an hour in the opposite
direction just to be able tolike start making phone calls so
like we had to go back super oldschool to radios and like
(36:33):
meeting points at certain timesof the days to like kind of get
re collaborated with everybodyand fuel it took months for fuel
to get here so we'd again haveto drive an hour the opposite
direction to get fuel to go anhour back to work and yeah it
was it was crazy man and youknow we live in such a like
(36:55):
convenient world that likethere's no restaurants like
people you know are I'm cookinglike there's no grocery stores
you know so dude it was the wildwest for a long long time and
and it it will be years andyears and years before like
these mountains even start tolook normal again like there's
(37:15):
never mind the roads and bridgesand houses and stuff that are
gone like you can just lookthrough the mountains of all the
trees that are just down andlike as far as your eyeball can
see there's not tree standing ina lot of areas where just like
the tornado just rushed rightthrough you know wow man we had
uh we had a tornado rip throughRogers a year ago like directly
(37:38):
um nothing nothing to themagnitude not even it's not even
comparable but we opened I feltso bad we were in the direct
path but we we didn't get hitgod thank god but my phone dude
I'll never forget Sunday morningwaking up and everybody's
blowing us up and there'sthere's businesses gone houses
gone and I'm like I just feltlike this longing to help and we
(38:02):
had an acre of land if you'reever here you'll see it's right
on the highway and dude Iliterally put a Facebook post up
and it was like all right youguys can start dumping here I'm
working with the fire departmentwe'll start pushing a brush we
took in like 2800 loads of justfor people to get on their house
like the first week we did itcompletely for free.
SPEAKER_02 (38:24):
We had three pieces of equipment out there burning
it and you know there's thingslike that I know you have done
behind the scenes and I justwanted to tell you thank you man
but you're right it's yourcommunity it's your neighbors
why wouldn't you step in inevery way that you can and man I
wish I'd have known you backthen I would have loaded the low
boy and we'd have been I mean ifI could have got to you from
(38:44):
what I heard you know there waspieces of 40 that you couldn't
even get to you guys.
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they say does it well and isalways looking for ways to help
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to BCPerformancemarketing dotcom backslash BCB podcast or
click the link in the show notesdescription below.
Thanks guys.
SPEAKER_00 (39:43):
Last question tell Miss Riley I'm wrapping up last
question here uh that I askeverybody on the show and I'm so
enthused that you were heretoday and we went a little long
but what's the takeaway for theblue collar worker one of our
guys one of a guys starting upone of the guys in the coaching
program who's just sick andtired of being stuck in the mud
(40:04):
man mentally physicallyemotionally all of them you've
been there tell us how we getout well dude the number one
thing man is like again earlieryou know I said I I'm a gambler
and that's because the rewardthat can come with all this
stuff dude is like it it'sreally endless as far as you you
want it to go man you know andand and and that's I mean many
(40:26):
things by that not justmonetarily you know I mean
financial freedom life freedomlike you said with your spouse
you know I'm sure that you guyshave created a bond that you if
for some reason she wasn't thereanymore like you can't recreate
that with someone else you knowum so there's there's so many
there's so many aspects of thisthat can be so great if you just
(40:46):
have a little bit of theknowledge to get to that point.
I understand how miserable itcan be until you kind of like
get over that bridge or start toget over that bridge.
But dude once you start to itbecomes so fun.
It's like a I don't play chessbut I always you know I always
say it's like a chess gamebecause like then you just like
you got you got to start likemoving dials and watch and see
(41:09):
how things work and and not onlyare you do you get to do it for
yourself and have all the rewardbut like if you do it right
you're now getting to do thatfor all your employees as well
you know and dude it's reallyit's all about just having the
correct knowledge and again itgoes back to like we can be the
absolute stud on the machine outin the field but that only gets
(41:34):
us so far.
We now have to learn all thethings about business ownership
which frankly 98% of the guysthat like start their own
business because they're reallyreally good at the service we
just don't know and and there'sso many things like there's so
much of this that like we knowwe don't know right but then
there's a whole nother level ofthings that like we don't even
(41:57):
realize we don't know that thatthe information's out there to
help us get over and man it'sit's not you don't need a lot
you don't need a lot ofinformation it's just it's it's
very simple it's just a fewthings that you need to
understand to all of a suddenlike be like wow dude this is
actually working now you knowand now I'm profitable and now I
(42:18):
can take these vacations with myfamily and I can buy the things
I needed to buy and I can fixthe bullshit in my life that has
been broken for so long you knowand um man it's uh it's it's
just a little bit of informationgetting it from the right folks
and it doesn't have to be me itdoesn't have to be from you just
find someone who's done it for alittle bit longer than you.
You know we've we all have tolearn the same way you know and
(42:40):
um it's all really fromexperience you know the shortcut
is paying someone who has doneit for a long time you know but
dude just find someone who isopen to helping you right
because there's that stupidweird thing like people think
everything's a big secret anddon't want to help a lot of
folks man but just find a mentordude who can steer you in the
(43:00):
right path and the the otherside of this bro looks so much
better.
SPEAKER_02 (43:05):
Yeah it does no it really does man I can't thank
you enough for coming on todaymy guy go find it's J is John
Seaman on YouTube or JCP?
It's it's official John Seamanon all social media there you go
guys go find him he uh he'll bedropping you little knowledge
bombs he may be not as smileyhappy maybe a little sweaty out
(43:28):
there on a machine but he'sdropping knowledge bombs all day
long for you guys uh be lookinguh out for on on both sections
of our socials uh we're reallyexcited John's invited us to
come out there spend a littlebit of time uh I'm ri I'm I
maybe shouldn't say the wordexcited but I am uh excited to
go hang out with him but alsolook at the impact of Helene and
(43:49):
and really put a a fullencapsulating mindset as to what
the impact of the entire countryof that section of the country.
So be looking out for that gocheck out blue collar
businesspodcast.com for the restof all 55 plus episodes or if
you're on a podcast streamingplatform drop us a rating and a
follow guys until next time youguys be safe if you've enjoyed
(44:13):
this episode be sure to give ita like share it with the fellas
check out our website to send usany questions and comments about
your experience in the blue carbusiness who do you want to hear
from send them our way and we'lldo our best to answer any
questions you may have.
Till next time guys
Hey guys, welcome to the Blue Collar Business
Podcast, where we discuss therealest, rawest, most relevant
stories and strategies behindbuilding every corner of a
blue-collar business.
I'm your host, Ty Kirby, and Iwant to help you what it took
me, trial and error, and a wholelot of money to learn.
The information that no one inthis industry is willing to
share.
Whether you're under that shadetree or have your hard hat on,
(00:30):
let's expand your toolbox.
Welcome back to another episodeof the Blue Collar Business
Podcast.
This is part two of theconversation with John.
Um man, what a delight the firstepisode was.
We dove straight in.
What are the similarities andlikeness of our two businesses
(00:50):
and the experiences we both havehad leading up to this point?
If you've missed it, go checkout any podcast streaming
platform.
Go check it out, Spotify,iHeart.
Give us a rating and a followwhile you're over there.
In this half of theconversation, John opens up
about building his Dirt toDollars coaching program.
(01:12):
It is so unique, guys, and he'shelping so many different types
of businesses, but also createhelping them create content,
empowering their teams, and theimpact his business has had in
Hurricane Haleen.
This is uh special to my heart.
It's a powerful look atleadership and growth and giving
back.
(01:33):
Let's jump right in.
Uh, this episode today isbrought to you and sponsored by
Thumbtack.
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Want to grow smarter?
Visit thumbtack.com slash protoday to book your one-on-one
strategy session with the prosover there.
I just want to shine a littlelight on dirt to dollars here,
man.
You've you just hit 100K onYouTube.
(02:15):
That's insane on the JCPchannel.
I wanted to highlight that.
Congratulations.
But what you're doing with thatcoaching program, man, is you're
helping other me and you're outthere that are sitting on their
edge of their bed on a Tuesdayor a Thursday night going, how
am I gonna make payroll?
to where's the next job?
I got all this equipment.
And there's not enough resourcesout there, my guy.
(02:37):
And you have a I'm part of yourfree community.
Checked it out, wanted to makesure.
And dude, there, the amount ofpeople that are in there
talking, helping, true.
I mean, the internet is full.
We talked about it before theshow.
Like the amount of hate, it'sjust frothing, ready to jump on
anything that you throw outthere with hate, and to see a
(02:58):
community come together andtruly try and help each other,
and not just you, I mean, likeother parts of the community
jumping in, dude.
It's inspiring and it'sadmirable.
And I wanted to shine some majorlight on it.
And what gave you the idea tostart dirt to dollars?
SPEAKER_00 (03:18):
Um, just like everything I've ever done, man,
it's kind of this gameorganically.
Like, you know, we startedposting the content out there,
and and uh this goes all the wayback to the beginning of the
conversation of just like alwaysjust being honest and
transparent and just showingeverything of like the good, the
bad, ugly, everything inbetween.
Because, you know, I think ourcontent does so well because we
(03:40):
just show the reality of what'sgoing on, whether that's great
or whether it's just an absolutetrain wreck.
Um, and you know, the it'srelatable because these guys uh
we've I've we we show, like,hey, I've been in the same spot,
and sometimes I'm still in thesame spot where I'm like, fuck
man, how am I gonna come up withpayroll this week?
Because this retaining wall jobwas a complete catastrophe.
(04:04):
And so it's relatable to theseguys, and then and then and they
just started reaching out, like,how do I do this and how do I do
that?
And and how is how are you ableto do this?
And why did you price the jobthis way?
And so I'm just I'm I'm justanswering these questions
because I've been there, youknow, and and I and I and I I
feel it, you know.
I mean, like I want to helpthese guys, and and it's so it's
easy for me now because I'velike I said, I've got I've got
(04:27):
punched in the mouth so manytimes that I I know like it's
just second nature now.
Uh so the answer is very easy.
It's just like why not sharethis when I I wish I had someone
at for 11 years to go to and belike, dude, how do I do this?
But like you said at the verybeginning of this call, like why
the fuck is everything such abig secret?
You know what I mean?
Like, why why do these guys actlike all this information is so
(04:50):
protected and like we can't helpone another?
Like, dude, even guys in mylocal community, like they'll
show up in my office and belike, dude, I don't know how
like what am I supposed to do onthis job?
Like, dude, come in and sitdown.
Like, we're not we don't have tocompete, you know.
There's so much work, dude.
And like, let's just help oneanother out, you know.
And I I don't I don't know whatthe what the big thing is is
(05:11):
like keeping everything a secretand like wanting to compete with
one another, and and then likeyou're not even competing,
you're all racing to the bottombecause you're not sharing
information, you know.
So the coaching thing just kindof happened organically, man.
Like, I'm just answering allthese questions for these guys
and I'm giving the knowledge outfor free.
And we we really at the end ofthe day, like we give the
(05:32):
information out for freeeverywhere, you know.
And yeah, but the coachingprogram allows us to be able to
sit down with the guys and belike, dude, what are you dealing
with right now?
Like if I'm giving theinformation out online, like
it's just like, hey, this iswhat we did, and this is how
we're doing it.
And but for me to give you, ifyou saw were to come to me and
be like, hey man, how am I howdo I handle this?
(05:54):
I need to ask you 10 questionsto give you the real answer.
That's another thing, too, islike there's so many guys out
there that like they they giveyou the feel good answer or like
the the the the content answer,but I I won't do that.
I even tell the guys on in theprogram that are paying me,
like, I'm not gonna give you abullshit answer.
Like, we I need to know theseseveral things about you and
(06:15):
your business and how things aregoing before I'm even gonna
start to answer your question.
And sometimes you kind of gottalike peel back as the as the
person who's paying for thecoaching, like you you gotta
take the pride and set it aside,and you gotta set your ego aside
because at the end of the day,like we we may be the best dudes
on a machine, but none of uslike started as business owners
(06:36):
or knew all this shit, you know.
So now we are have having toclimb off the machine and go
learn all these things thatreally aren't that much fun, you
know.
SPEAKER_02 (06:44):
Nah, dude, they suck.
SPEAKER_00 (06:48):
So yeah, I just try to help the guys there, man,
because I've been in the samespot and and after doing it so
many times and learning it's umit there's a lot of things that
come to me that are very easythat I can give the information
for, and there's things that I'mstill learning that I I share
with the guys as I learned, youknow.
SPEAKER_02 (07:04):
Um literally at the same kind of point.
Obviously, we're smaller in ourcontent creation, but um at the
same point, man, I have folksweekly at this point sending me
an email, or LinkedIn is a bigplace for me, or Instagram,
whatever, and will it come, hey,we've got these three or four
guys, this guy's stuck here,this guy's there.
SPEAKER_00 (07:27):
And I'm kind of finding myself almost passionate
about it because I get verypassionate about it, man,
because like I said, I've I'vebeen the dude who's like ready
to pull my hair out.
Like, how do I how do I feed myfamily and pay my payroll?
And at and that's like if youlike when you when payroll
comes, like it's not just yourfamily you're feeding, dude.
Like you you got multiplefamilies, multiple children that
(07:49):
are relying on you, you know.
So it's it's pretty fuckingstressful, dude.
And and if I can help someonewho's in that position, like
that, I'm very punching aboutthat, you know.
SPEAKER_02 (07:59):
Yeah, and well, this is my next question for you,
buddy, because you know, I havehad small success stories from
helping guys along the way,YouTube members and and what and
whatnot.
But man, when they call me backin a couple of months and go,
hey, dude, it worked.
It's like this overwhelming, Ican't even tell you, dude.
(08:23):
Like, it's just like this littlepunch in the heart, like, hey,
had a boy, side, way to helphim.
Because you're right, dude.
When they come to you, they'relike, oh my God, everything's
just falling apart.
I don't know.
Like, slow down, bro.
Okay, it sounds like this andthis is out of whack.
Tell me what's going on here.
Okay, tell me what's going onhere.
Okay, this is your problem.
(08:43):
Go fix this, and it will stopcreating that.
And they're like, Are you sure?
Yes, bro, I promise you.
I I was stuck in the samefreaking spot and I chose the
wrong lane to get run over in.
And then I came back across theroad and figured out this is to
fix.
I promise you, by experience,not because I read some book,
not because I freaking uh wentto school, whatever the case may
(09:06):
be.
Like, literally, dude, I livedit.
I know exactly where you're at,but it's just the the feel-good
when they actually do have somesuccess off of your own
experience.
You're like, man, I rememberthat 15K hit that I took for me
to be able to tell him that sohe could avoid that.
But maybe is there one guy thatyou're uh that really that comes
(09:28):
to mind that you've been helpingthrough uh dirt to dollars uh
coaching that really sticks outto you, that really gives you a
little bit of heartwarm,heartwarming to talk about and
and really maybe proud of?
SPEAKER_00 (09:40):
Man, there's um there's a lot really, and and
and I don't say that to soundboastful, um, but uh so we did
the coaching program really like100% for free for several
months, then Helene hit, um, andwe got way too busy with Helene
working, trying to help folks,and we kind of just had to
completely stop the program, youknow.
(10:02):
Um, and we've really only beendoing it, I think, for four-ish
months now.
Again, we kind of picked it backup, and uh so what's really cool
at this point now is um there'sfolks that were in the community
when it was free before Helene.
So uh Helene's actually, Ithink, today, a year ago, maybe
a day or so out.
(10:22):
But um, so yeah, so uh there'sguys now that are like at a year
cusp of of working with me, youknow, and then there's guys that
are like a couple months uh intoworking with me.
And what's really cool, man, islike to see the levels of like
so for example, I just had a guyback on the call, Gabe, um, who
(10:45):
owns Gabe's uh long care andhardscape, and now it's just
Gabe's hardscape.
I talked him in the just notdoing any of the maintenance,
and uh real success story, man.
Of of uh dude, he was in thesame boat, ready to pull his
hair out, had a bunch of guyswho were cutting grass for him,
and you that's a differentemployee usually, and uh just
(11:07):
dude couldn't couldn't get overlike profitability.
And and um on uh the call twoweeks ago, he's his now uh it's
really unique, man, because inthe long care world, these guys
believe in density, right?
Like of just staying in a reallysmall area to be able to kind of
encapsulate that whole area,keep your cost down.
(11:29):
So Gabe has taken that mindsetand turned it into the hardscape
stuff.
So he's got this really, reallydense small market that he works
in, which is really only about a30-minute window from either
end, and his average job size is25 to 30,000 bucks.
Uh so dude, he is crushing it.
SPEAKER_02 (11:48):
Wow, shout out to Gabe, dude.
Wow, that's impressive.
SPEAKER_00 (11:53):
Yeah, and so there's there's there's other guys now
who are in the program, youknow, on the four-month side of
this.
And um now that I have likethese comparables and I'm
investing more time with theseguys, we're seeing the the year
condense way faster.
So now there's these guys thatare that are at Gabe's position
(12:16):
but are only four and fivemonths into this, you know.
And so um you you know thatbecause like the coaching thing
just happened organically, likeyou're I'm always scratching my
head like shit, man.
Am I adding enough value tothese guys?
Like, am I really truly helpingthese guys?
And so I know what you mean,bro.
And so, and you know, I'm I'mcharging them now too.
Like, you know, they they theypay for my time to hop on there,
(12:38):
and so it's just like everythingthat I've ever done.
Like, I want to deliver the mostvalue possible for what you're
paying, you know.
I I feel like I need to give you10 times what you're paying for,
you know.
And and I think that's what'sled to my success in business is
I always try to meet that e-gap,right?
Like that expectation overexperience.
And um, so it's really cool nowthat like I'm kind of seeing the
(13:04):
differences in the programworking faster and faster and
faster.
And I'm super excited about thatmoving forward of like, how much
better can I get with this?
You know, and the cool thing is,like, like you said, when folks
are reaching out to you, and andyou're you can give that advice
from like a a different pair oflenses, you don't have the
emotion involved of like, dude,that guy is your problem.
(13:26):
You need to do something aboutthat guy, or you need to sit him
down.
This is what the conversationneeds to look like.
Because you don't have theemotion of like that person has
worked with him for eight yearsand knows everything about his
life, and uh and there's so manyother things with business that
you can just look at like fromthe 30,000 foot view looking
down.
That's so easy for us, you know.
Um, but because like the guyshave their head in the sand of
(13:49):
in the business and trying tojust like there's they're in
survival mode, you know, thatit's it's um it's very difficult
for them to to see uh a lot ofthings, the roadblocks, you
know.
SPEAKER_02 (14:00):
Dude, working that was one of my largest struggles
was relinquishing working in thebusiness, empowering my guys,
making sure they feel supportedand not micromanaging.
I'm not they they probably someof them would probably that's
been here uh five, six yearshave probably called me a
micromanager back in the day,but I just cared and I cared
(14:22):
about them.
I cared about the project, Icared about you know our
customer, and I just cared alot, let's just put it that way.
And so, but I gotta be able toempower them, let them run the
project without just hovering inthe business when I should have
been unplugged a little bitabout what's going on in and
(14:43):
working on that next thing thathe's wondering about.
Hey, is boss gonna take care ofthis?
Is boss gonna take care of that?
On the on the business, hey, arewe really gonna get a software
setups for project management?
Are we really gonna, you know,all those questions, they're
waiting on you to perform.
But it's like, it's kind of thisweird feeling I don't know how
to describe to people, isbecause your heart longs to be
(15:05):
in that machine.
You're you that's your passion,you want to be there.
That's the fun part of the jobfor us, yeah, is spending five
minutes in a machine.
But my as my construction-basedCPA tells me all the time, is
that's do you want to make$30 anhour?
Right.
Go work for somebody, run amachine, buddy.
Your time is unbelievablyvaluable.
You are doing your guys adisservice when you're on the
(15:28):
equipment.
You need to be working on thebusiness.
Now, there's a big differencebetween, hey, showing up on a
job, hey guys, let's talk abouthow what this plan is, where
what is your mindset to get tothis point?
Hey, we need to be here byThursday.
That's what your schedule toldme.
Tell me how we're getting thereand how can I help you?
That's that's a totallydifferent, that's great time
(15:50):
utilization for working on thebusiness because you're training
in the business individuals.
But man, it's so hard.
It's a it's such a feeling Ican't describe of kind of
punching yourself in the, youknow, in the face and going, uh,
dude, you're not supposed to behere right now.
You're supposed to be therehere.
What about this that you saidyou would take care of three
(16:11):
weeks ago for that guy thatyou're trying to kick him out of
the machine to show him how todo it?
And it you know, you laughbecause you know exactly what
I'm talking about because you'relike, do, but do I really drive
away when it's 108 degreesoutside and they got to work
their ass off the rest of theafternoon so I can go type some
blah, blah, blah, blah, blah,whatever it may be.
And it's just so it doesn't mixwith our heads, and that's where
(16:34):
a lot of these blue collar guysfail.
And they, they, they, they'rejust stuck on being a tradesman.
And I'm like, guys, look, you'vegot to elevate yourself.
And hopefully, through thispodcast and resources that you
offer, you know, literally teachthem that it's okay to elevate
yourself.
They're your entire business iswaiting on you to do it.
(16:56):
Everything you're complainingabout, everything you're asking
about, stop working in thebusiness, work on the business.
Dude, I I'll never forget it.
My CPA came into my office, Godbless his soul, and he looked at
me.
This is one of the first twomeetings.
I've had some really crappy CPAsover the years, bro.
And dude, like, that's a wholepodcast by itself.
(17:17):
But this guy is unbelievable,deals deals with some major,
major, major companies.
And he looks at me sitting in myoffice after he just wrecks my
world and tells me how stupid Iam.
SPEAKER_01 (17:27):
Yeah, that you spins around and he's he's looking at
this.
SPEAKER_02 (17:32):
I we have a low boy, love our low boy, moves our
gear, and I love driving it.
I couldn't think to put somebodyin that truck.
I was scared to death moving100,000 pounds down the road.
And he looked at me and he said,Look, if that if I see a video,
if you're in that truck andthere ain't a damn good reason
you're in that truck, we ain'tworking together anymore.
(17:55):
Damn, I'm dead serious.
SPEAKER_00 (17:56):
And I'm like, That's accountability right there.
SPEAKER_02 (17:58):
Holy crap.
But he's just he had to get it.
He knew I was talking about it,but he had to get it through my
thick skull.
Like, dude, you have to do thisor you're not gonna survive,
you're not gonna be able toscale, you know?
SPEAKER_00 (18:11):
Yeah, for sure.
Um, have you ever been skydivingbefore?
SPEAKER_02 (18:18):
No, bro.
SPEAKER_00 (18:20):
So uh a couple years ago.
SPEAKER_02 (18:23):
I got no problem going in the ground.
SPEAKER_00 (18:26):
A couple of years ago, I went and got my skydive
license.
You gotta jump 26 times within acertain time period to be able
to go get it and you know, jumpby yourself and and stuff.
And so uh, like I said, theycall them a little bit of an
adrenaline junkie, but the firstthe first time when you go, you
know, that you're strapped tosomeone, of course, you gotta go
tandem.
Um, and you know, you kind ofhop w hobbling up to the to the
(18:48):
door, that door opens and itjust blasts you in the face, and
and they they went, they theyscream in your ear, which sounds
like a whisper, um, and theysay, Don't grab the pilot's
chair.
Um, and and you're you're goingup there, you know, and your
first instinct is to you, you'reyou're there's such a small con
you want to grab that chair likefor safety and to stabilize
yourself because you've got thiswind just blowing past you, you
(19:09):
know, and um and and and andinstinctly I reached for the
chair and he slapped my handdown, you know, and it just they
now they're forcing you withtheir knees, driving you to the
edge, and and uh you know, youpractice over and over and over
before you go up on the ground,and they and and there's a
process, you know, they say leanforward, lean backward, and on
(19:30):
three, so one, two, three, we'reskydiving.
Uh, and on three, they'repushing you out because at that
point it's a liability foreverybody, you know.
And and if you go to grab andhold on to anything like that
chair, you could rip that ifyou're holding on to that chair
and the wind catches you in thetandem, pilot's coming with you,
you know.
(19:51):
So it's a liability thing.
Can you think about that?
This is an extreme analogy,obviously, but like getting in
the truck and driving away islike that instinctual, like you
know, but you know, like youryour mission is to get to the
ground, like you're there toskydive, not to stay in the
plane.
And it's the same thing withbeing a business owner, like
you'd we're here to be businessowners, not to be in the
(20:14):
machine, you know.
So it's I what you were saying,I I think that's a good analogy
of like it's so weird, it's aweird brain thing of like
getting in your truck anddriving away when you know, like
especially when you know theguys are like behind on the job,
and and you know you can justcrawl in the machine and and and
get them right back on pace, youknow.
That's a very, very, very bigdifficulty that I have.
(20:38):
Like, you gotta kind of watchthem feel almost to like help
guide them along the way andsay, This is why we're feeling
right now.
And instead of just maybe do getout of the machines and let me
get on here, you know, you'reworking like crazy and you get
them caught back up.
But they didn't learn nothing,and you learn you didn't get any
further ahead, you're stillstuck in the same spot, you're
still holding on with that thatcollets chair, you know.
(21:00):
Like you you gotta let go andskydive, you know.
SPEAKER_02 (21:05):
Dude, what an analogy.
I'll never so I I you may havethat skydiving license.
My uh goal is to eventually havethe pilot's license, so maybe we
can do a different collab there.
You ain't kicking my big ass outof a bear plane, but that ain't
happening.
It just my heart startedpounding when you're like, oh,
(21:27):
you're walking up to the door,and I'm like, ha, no, that's not
for your boy.
But let's uh let's talk two twoother things real quick, buddy.
I know you you're too close fortime here.
You're good.
Um, I've had a full-time contentcreator, marketing person behind
the scenes.
Um, man, have I caught someflack for it?
I can't even tell you, and thenI know you have too.
(21:49):
When how did that come about?
I know I didn't were you doingyour own filming starting off
like I was and editing, and itwas just way too much.
Tell us a little bit about MissRiley because she she deserves
it.
SPEAKER_00 (22:02):
Yeah, man.
So um, you know, we weremarketing for the business.
I've done it for years and yearsand years.
Actually, if you um you go backand find a book that's called
You Ask We Answer, uh AmazingContent sales book.
Um, and basically it's likeanytime someone asks you a
question in business, you answerthat question via video, holding
(22:23):
your phone, recording yourself,you know, and answer that
question.
And there's so many reasonsbehind it with SEO and keyword
and all this stuff, you know,you put that out there and it
drives traffic to you.
And so that's what I starteddoing.
And and uh we were doing itobviously to drive leads to the
business, you know.
And um in 23, um we I had asix-person marketing team uh at
(22:48):
JC properties driving leads tothe business.
Um and we have so many leadsorganically, like we didn't need
leads anymore, you know.
And so I was like, all right,guys, stop trying to find leads,
just go find me help.
Um, and we spent a lot, a lot oftime and a lot of money um
(23:08):
trying to resource more talent,you know, and uh that's a whole
nother podcast we could talkabout, but um we we we realized
like the efforts just it was wasthere was no ROI on it, you
know.
And um and so I started likebuilding a personal brand
alongside the marketing, youknow, and um Riley was all Riley
(23:33):
did at that time was did some ofthe editing and posted, you
know, and and and actually didvery little editing.
We had a remote editor inCalifornia that was editing for
us, and um, so she really wasjust doing the social media
blasting stuff, you know, emailmarketing and stuff like that.
And um I felt like her and Iwere on the same wavelength more
(23:54):
than everybody else on the team,and we were having all these
meetings and and uh, you know,just ROI just wasn't there on
what we were needing.
And so I ended up letting mostof the team go and just kept
rally on.
And uh I was still at that pointlike gathering my own content
because now I don't have someonefollow me around with the
camera.
That was one of the positionsthat uh you know was dissolved,
(24:16):
and so I'm just out in the fieldwith my camera filming myself or
a GoPro and a stick, orsometimes we'd hire a drone
pilot to come out and do somevideo, and I'm bringing it all
back, I'm sending it all back toRiley, and I'm like, edit it,
let me see it, you know, let'smake the decisions together.
And finally, I was like, I don'thave the time for this, Riley.
Just post a share.
(24:37):
Just post it.
I don't even want to see it.
Uh get it out there, you know.
Like my my brain is like, yougot to put out so much content
to to get a a a small percentageof it back, you know?
Yeah, you just keep pumping itand keep pumping it and keep
pumping it and see what worksand learn from it.
And we were we were analyzingevery single video, what worked,
how we what the hook was andwhat the image was and all this
(25:00):
stuff, you know, and um and Iwas doing that at first with the
rally, and I was like, I I justcan't do this, you know.
So you and we kind of like builta little bit of a system of like
how we were analyzing them, andand I just like gave her the
reins of she continued to do herown analyzation and seeing what
was working, and um, and and soI then I got to the point where
(25:20):
I was like, I don't even havetime to to film, like, because
she was like, John, I need thecontent.
I can't edit and post with Idon't have anything, you know.
So I was like, Well, get in thetruck, get the camera, get in
the truck, we're going to work,you know?
So now she's now she's filming,now she's editing, now she's
posting, and um, then it washard to like figure out a
schedule of like how to gatherall the content, how to edit all
(25:41):
the content, how to post all thecontent, and and what our post
schedule was gonna be becauseyou know, YouTube rewards that
very heavily of like consistentposting at certain times.
And so then we had to figure outdays of like when she was gonna
be out in the field with me, anddays that you know it takes
hours and hours and hours to uhto edit a 30, 40 minute video,
you know.
And um so yeah, it's dude, it'slike it's still a it's still a
(26:05):
moving target, you know what Imean.
And and the thing with likecontent is like you if you think
you've got it figured out,everything has just changed, and
now you gotta relearneverything.
It's it's a it's it's anevolved, it's an evolving world
that like yeah, every there theanalytics are rewarded
differently, and um, so you cannever like take your eye off the
ball of the analytics andwatching how things are rewarded
(26:27):
and what does well and whatdoesn't do well, you know.
So, yeah, that's that's wherewe're at now.
SPEAKER_02 (26:34):
No, I didn't same almost the exact same story, my
guy.
Obviously, you were uh morefocused on the lead gen side.
I literally was just like tryingto to show the back end of
commercial construction,especially dirt and and and the
pipe game and more the civilside of things.
Dude, it was like three, fouro'clock.
I've got at this point uh ourthird baby wasn't here yet, but
(26:59):
we had two young babies and uhbusiness, and it's like running
another business.
I don't know how to describe itto other people, and they're
like, oh, YouTube and all thatstuff, that can like there is so
much.
If you're gonna do it well, youcan do it really crappy and just
throw a bunch of stuff up.
And don't get me wrong, you'reeventually gonna get there.
But if you're actually trying tobring value, strategy, content,
(27:23):
all of the things, it takes alot of time behind the scenes
just to make sure that itTuesdays and Fridays our videos
go out and we've done doubleuploads, we've done everything
under the sun, analyzed, and wewere so heavy.
Um, through literally this year,and some of the podcasts I've
had and some of the folks I'vetalked to, it's just like post
(27:45):
more.
You need to post more valuablecontent.
That's the only hidden key.
But a lot of people think we'reabsolutely insane that how can
they do both?
Well, it's great people.
I I would not have anythingonline if it wasn't for Will at
this point.
I would have burnt out fourmonths in, you know, two, three
o'clock in the morning trying toedit, and I'm sitting there at
(28:07):
the computer like this, youknow, and it's Tuesday night,
and I gotta get up and I gottago and do PM duties and sell
work and all the things.
Like I wanted it to keep goingbecause I knew there was value
not only for the company, butalso too for the guys watching
it.
And then the podcast came along,but literally, I I know that
(28:30):
having a marketing person behindthe scenes is is kind of a quote
unquote new thing, and it's sofunny, man.
The local market around here isuh now everybody's got a drone
on their jobs, and everybody'sshooting videos.
SPEAKER_00 (28:46):
Here come this nine.
We get a lot of slack from thelocal guys of like, oh, there's
Mr.
YouTube, or you know, all thisbullshit.
Yep.
But now I see them trying to dothe same shit, you know what I
mean?
Which is cool, which is cool.
Like, we need we need morevoices out here, like showing
what the possibilities in thetrades are.
(29:07):
Uh but like Brad, don't bethrowing stones when you live in
a glass house, you know what I'msaying?
Like you're you're you'rebullshitting because you wished
you had done it three years ago,you know what I mean?
Uh it's a lot easier to send it.
Go ahead.
And and it's like you saidearlier, like there, like
there's there's there arevultures out there that like
want to just hop on your contentand talk all the shit in the
(29:28):
world.
But like you said earlier, youknow, when you have those
success stories, they're like,Man, it worked out, dude.
Thanks for the advice.
Like, bro, I will take 10,000idiots talking shit on social
media for one person of beinglike, dude, thank you so much.
You're it you inspired me tostart my own business, and I'm
profitable and I can feed mykids.
(29:48):
And dude, I I wish I could showyou how many of those I get a
day now.
And like it the the it isturning a little bit.
Like now I think there's alittle bit of credibility versus
like when I was new to.
this space and like people arethey don't know me and know who
I am and now I've been doing itdoing it for a few years.
So like okay well maybe this guydoes know what he's talking
about.
SPEAKER_02 (30:07):
So there's a little less of the negativity and more
of the uh and again it's a timeand of people watching the
videos for so long of being likemaybe I should take that advice
or I did take that advice acouple months ago now it's
working and they and they reachout and I'm sure there's people
that that even do it and and andstill don't want to reach out
because they're you know it's alittle weird you know and but
(30:27):
dude it's it's totally worth itwhen you get someone that's like
you know thanks for the adviceit's worked out or you inspired
me to go start my own thing oryou know even a question you
know because it gives youvalidation of like well these
guys think that I know what I'mtalking about you know yeah no I
do bro it's uh I literally sayit on the podcast all the time
me and Sarah um just did afour-part mini series on this
(30:51):
podcast and it was aboutmarriage and business and how
we've been married 11 years lastSaturday and she has been my
partner in crime through it alllike wouldn't have made it
without her but we talked aboutintimacy emotional closeness
like everything that a wife anda and a husband go through and
then stack business on top of itand dude the amount of people
(31:12):
that come out of the woodworkjust especially on those
episodes I've I've I've heard aplethora from guys trying to
level up etc but men just dudemy wife sent me this I didn't
even know you had a podcast brolike this is really good like it
helped my wife and you know andI'm like these are these are
local guys too these ain't outin the world like these these
(31:35):
are guys that were hating nottoo long ago calling well I know
you were talking to this guysaying how big of a dumbass I
was for doing this and now andit's just that validation it is
and it's not about them it'sabout the good ones that you are
helping whether you know theygot to eat crow in their
glasshouse or not you know it itit kudos you know what I mean
(31:56):
but sure the the the the one ofthe last things I know you've
talked about it enough butHaleem dude the way you guys
impacted your community I don'tthink has had enough spotlight
on it.
Yes you were doing work yes youwere doing things but I know
from just the little bit I'vebeen talking to John there has
(32:16):
been a lot of things that wedidn't see behind the camera
with that equipment burning fuelburning truckloads burning man
hours to take care of people anduh I'm gonna I guess we're at
the end of the show as I Ihaven't really said it anywhere
else.
I think uh you guys will be ableto go watch our YouTube collab
of me and John we're we'reheading out there next month by
(32:38):
the time I think this comes outbut we're gonna go put our eyes
on it and uh I'm I'm a year pastis it's it's probably still at a
point that I can understand uhthat part of the country man
just from just from videos likeI don't think most of the world
understand I'll never forgetopening Facebook and watching
(33:00):
people four miles they said thiswere waiting for propane to heat
their families like I can go offinto a whole nother tangent that
should never be a thing everespecially in this country but
that really put it in my headI'm like wow talk a little a
little bit about not only justthat but how it impacted you my
(33:23):
guy yeah so we've um you knowbeing in the tree business like
there's there's tons of of quoteunquote storm chasers you know
like that like there's greatmoney to be made chasing storms
and and um I've never believedin that like I I've never
believed in I don't care howmuch money there is to be made
like I don't believe in likegoing and and profiting off of
(33:45):
somebody's devastation reallybecause like whether it be a
tree on a house or someone losttheir whole house or man the the
stories on on on in the news andstuff like absolutely do no
justice of like how many liveswere lost here.
SPEAKER_00 (34:01):
You know so um we helped obviously because these
are our neighbors you know Imean like this is where we we
live you know like we reallylike didn't have a choice you
know what I mean like if you'rea man and live in this area like
do pick us up and go help whereyou can you know and like we
were very capable like thisthat's what we do is what we've
(34:21):
done our whole lives you knowvery equipped um and and I had
an amazing team behind me tohelp do all of it and uh yeah
like the we're a year later liketo just to give a small taste of
the impact like this is a yearlater and like you can't get a
hotel here because there's stillfamilies like with their house
(34:43):
is gone.
Like they live in a hotel nowyou know and there's like
communities that have like theybrought trailers in for these
people uh to live in and there'sall these RV parks that are like
just you know they were they'retemporarily set up for people to
live in you know and like uhagain like unfortunately those
people have their lives there'sthere's so many people that man
(35:05):
it's like it's it's so terribleto like stand and talk to these
people that like watch theirtheir significant other or their
family like in the house and thewhole house just gone you know
so uh man it's it's incredibleand it's something I never ever
ever want to experience or livethrough again no matter what
(35:26):
monetary value could ever comefrom it you know uh but dude
it's it it it today I meanthere's obviously like all the
imminent stuff of like trees onhouses and uh a lot of roads are
put temporarily back um butthere's still like miles and
miles and miles of road that aregone like maybe your house is
(35:48):
fine off in the woods somewherebut you still can't even get to
it because there's not a roadthere anymore you know or uh and
that's like dot stuff never mindall the bridge there's so many
waterways here like at there'sso many people that you have to
cross a bridge off the dot roadto get over to your house and um
there's no bridge there you knowso uh best case for them they're
(36:10):
they're parking and walkingacross a a a bridge uh a make a
a wooden bridge you know to getup to their house and they're
carrying groceries all the wayup there and yeah for for months
dude there was no power uh ittook a long time to get cell
phone service like we'd have todrive an hour in the opposite
direction just to be able tolike start making phone calls so
like we had to go back super oldschool to radios and like
(36:33):
meeting points at certain timesof the days to like kind of get
re collaborated with everybodyand fuel it took months for fuel
to get here so we'd again haveto drive an hour the opposite
direction to get fuel to go anhour back to work and yeah it
was it was crazy man and youknow we live in such a like
(36:55):
convenient world that likethere's no restaurants like
people you know are I'm cookinglike there's no grocery stores
you know so dude it was the wildwest for a long long time and
and it it will be years andyears and years before like
these mountains even start tolook normal again like there's
(37:15):
never mind the roads and bridgesand houses and stuff that are
gone like you can just lookthrough the mountains of all the
trees that are just down andlike as far as your eyeball can
see there's not tree standing ina lot of areas where just like
the tornado just rushed rightthrough you know wow man we had
uh we had a tornado rip throughRogers a year ago like directly
(37:38):
um nothing nothing to themagnitude not even it's not even
comparable but we opened I feltso bad we were in the direct
path but we we didn't get hitgod thank god but my phone dude
I'll never forget Sunday morningwaking up and everybody's
blowing us up and there'sthere's businesses gone houses
gone and I'm like I just feltlike this longing to help and we
(38:02):
had an acre of land if you'reever here you'll see it's right
on the highway and dude Iliterally put a Facebook post up
and it was like all right youguys can start dumping here I'm
working with the fire departmentwe'll start pushing a brush we
took in like 2800 loads of justfor people to get on their house
like the first week we did itcompletely for free.
SPEAKER_02 (38:24):
We had three pieces of equipment out there burning
it and you know there's thingslike that I know you have done
behind the scenes and I justwanted to tell you thank you man
but you're right it's yourcommunity it's your neighbors
why wouldn't you step in inevery way that you can and man I
wish I'd have known you backthen I would have loaded the low
boy and we'd have been I mean ifI could have got to you from
(38:44):
what I heard you know there waspieces of 40 that you couldn't
even get to you guys.
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through effective results drivenmarketing tactics.
They specialize in comprehensivedigital marketing services from
paid advertising on Google andFacebook to website development
(39:04):
and content strategy.
I started working with Ike andthe team earlier this year and
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social media and overallmarketing strategy has been an
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If you're looking to work with amarketing team who does what
(39:27):
they say does it well and isalways looking for ways to help
your company grow, book adiscovery call with Ike by going
to BCPerformancemarketing dotcom backslash BCB podcast or
click the link in the show notesdescription below.
Thanks guys.
SPEAKER_00 (39:43):
Last question tell Miss Riley I'm wrapping up last
question here uh that I askeverybody on the show and I'm so
enthused that you were heretoday and we went a little long
but what's the takeaway for theblue collar worker one of our
guys one of a guys starting upone of the guys in the coaching
program who's just sick andtired of being stuck in the mud
(40:04):
man mentally physicallyemotionally all of them you've
been there tell us how we getout well dude the number one
thing man is like again earlieryou know I said I I'm a gambler
and that's because the rewardthat can come with all this
stuff dude is like it it'sreally endless as far as you you
want it to go man you know andand and and that's I mean many
(40:26):
things by that not justmonetarily you know I mean
financial freedom life freedomlike you said with your spouse
you know I'm sure that you guyshave created a bond that you if
for some reason she wasn't thereanymore like you can't recreate
that with someone else you knowum so there's there's so many
there's so many aspects of thisthat can be so great if you just
(40:46):
have a little bit of theknowledge to get to that point.
I understand how miserable itcan be until you kind of like
get over that bridge or start toget over that bridge.
But dude once you start to itbecomes so fun.
It's like a I don't play chessbut I always you know I always
say it's like a chess gamebecause like then you just like
you got you got to start likemoving dials and watch and see
(41:09):
how things work and and not onlyare you do you get to do it for
yourself and have all the rewardbut like if you do it right
you're now getting to do thatfor all your employees as well
you know and dude it's reallyit's all about just having the
correct knowledge and again itgoes back to like we can be the
absolute stud on the machine outin the field but that only gets
(41:34):
us so far.
We now have to learn all thethings about business ownership
which frankly 98% of the guysthat like start their own
business because they're reallyreally good at the service we
just don't know and and there'sso many things like there's so
much of this that like we knowwe don't know right but then
there's a whole nother level ofthings that like we don't even
(41:57):
realize we don't know that thatthe information's out there to
help us get over and man it'sit's not you don't need a lot
you don't need a lot ofinformation it's just it's it's
very simple it's just a fewthings that you need to
understand to all of a suddenlike be like wow dude this is
actually working now you knowand now I'm profitable and now I
(42:18):
can take these vacations with myfamily and I can buy the things
I needed to buy and I can fixthe bullshit in my life that has
been broken for so long you knowand um man it's uh it's it's
just a little bit of informationgetting it from the right folks
and it doesn't have to be me itdoesn't have to be from you just
find someone who's done it for alittle bit longer than you.
You know we've we all have tolearn the same way you know and
(42:40):
um it's all really fromexperience you know the shortcut
is paying someone who has doneit for a long time you know but
dude just find someone who isopen to helping you right
because there's that stupidweird thing like people think
everything's a big secret anddon't want to help a lot of
folks man but just find a mentordude who can steer you in the
(43:00):
right path and the the otherside of this bro looks so much
better.
SPEAKER_02 (43:05):
Yeah it does no it really does man I can't thank
you enough for coming on todaymy guy go find it's J is John
Seaman on YouTube or JCP?
It's it's official John Seamanon all social media there you go
guys go find him he uh he'll bedropping you little knowledge
bombs he may be not as smileyhappy maybe a little sweaty out
(43:28):
there on a machine but he'sdropping knowledge bombs all day
long for you guys uh be lookinguh out for on on both sections
of our socials uh we're reallyexcited John's invited us to
come out there spend a littlebit of time uh I'm ri I'm I
maybe shouldn't say the wordexcited but I am uh excited to
go hang out with him but alsolook at the impact of Helene and
(43:49):
and really put a a fullencapsulating mindset as to what
the impact of the entire countryof that section of the country.
So be looking out for that gocheck out blue collar
businesspodcast.com for the restof all 55 plus episodes or if
you're on a podcast streamingplatform drop us a rating and a
follow guys until next time youguys be safe if you've enjoyed
(44:13):
this episode be sure to give ita like share it with the fellas
check out our website to send usany questions and comments about
your experience in the blue carbusiness who do you want to hear
from send them our way and we'lldo our best to answer any
questions you may have.
Till next time guys
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