Blue Light Special Podcast

Blue Light Special Podcast

Blue Light Special: the podcast for CPG brand marketers who want to lighten up their hustle in retail and real life. Presented by InStore Design Display with hosts Christine Wright and Trevor Lewis.

Episodes

June 25, 2024 40 mins

Summary


In this episode, Christine & Trevor discuss RFPs and the increasing need for them in the retail industry. They also talk about the trend of product glorifiers, which are displays that highlight specific products. The guest, Quentin Vowells, shares insights into the display production process and the importance of quality control. He also discusses the use of technology, such as AI, in manufacturing. The hosts end t...

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Summary


In this episode, the Blue Light Special podcast explores the influence of Gen Alpha on retail and brand marketing. They discuss the impact of social media, influencer marketing, and the purchasing power of Gen Alpha. The conversation also delves into the importance of understanding and targeting this demographic, as well as the evolving strategies of brands and retailers to appeal to Gen Alpha consumers.


Takeaways

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Summary


In this episode, Christine & Trevor discuss the importance of cost-consciousness in the retail industry and the need for more cost-effective solutions. They also explore the trend of offshore production and blended manufacturing as ways to reduce costs. The conversation then shifts to the role of logistics in reducing freight costs and improving execution in the retail space. Nick Giuliani shares insights on the lo...

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Summary:

In this episode, Christine & Trevor discuss brand collaborations in the CPG industry. They share recent examples of brand collaborations, such as influencers launching their own CPG brands and partnerships between McDonald's and nail polish companies, Krispy Kreme and McDonald's, and Mattel and Ollie pop. They also discuss trends in retail, including Walmart's new private label brand, the removal of self-ch...

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Summary

In this episode, the hosts discuss the growing trend of storefront portals in retail, which are being used to control spend, manage brand integrity, streamline approvals, and consolidate purchasing power. They also explore the rise of brand collaborations, where brands team up with other brands or celebrities to create unique and attention-grabbing products. The guest, Martha Tusi, Director of Project Management at In-Store...

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Summary

In this episode, Christine and Trevor delve into the sporting goods sector, exploring its challenges and opportunities. They discuss the seasonality of the market, the diverse range of retailers that stock sporting goods, and the critical role of visual merchandising. The conversation also covers the impact of trade shows and the necessity of modular displays tailored to different retailers. Later, Charlie Fisher joins the ...

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Summary

In this episode, hosts Christine Wright and Trevor Lewis discuss the sporting goods category and the challenges and opportunities it presents for retail. They talk about the seasonality of the category, the diverse range of retailers that carry sporting goods products, and the importance of visual merchandising. They also touch on the impact of trade shows and the need for modular displays that can be tailored to different ...

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Summary

In this episode, the hosts discuss the role of consultants in the CPG industry, both for emerging brands and established brands. They highlight the growth of consultants after the pandemic and the need for specialized expertise in different channels. They also mention the importance of bringing outside insight into businesses. The hosts explore the different types of consultants, such as broker consultants and Amazon consul...

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Summary

In this episode, hosts Christine Wright and Trevor Lewis discuss how emerging brands can leverage events to get noticed and drive sales. They highlight the importance of authenticity, partnerships, and understanding the consumer journey. The guest, Justin Stephens, shares key insights and emerging trends from the Natural Products Expo West. He emphasizes the need for brands to invest in marketing and build relationships to ...

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Summary

In this episode, host Christine Wright and Trevor Lewis interview Jackie Berra, Director of Design Operations at InStore Design Display, to learn how to nail display design. They explore the challenges of creating unique displays in a market saturated with color blocking and the importance of differentiation. Jackie shares insights into the design process and emphasizes the need for budget alignment and transparency. She al...

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Summary

In this episode, hosts Christine Wright and Trevor Lewis discuss the naming of the podcast and the nostalgic reference to retail. They then explore the staying power of brick-and-mortar stores and the trend of direct-to-consumer brands transitioning into physical retail. The importance of visual storytelling in sales presentations is highlighted, along with personal experiences in retail. The hosts give shout outs to brands...

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Summary

In this episode, the hosts Christine Wright and Trevor Lewis discuss lessons learned from watching the Kansas City Chiefs’ season and Superbowl win, the importance of packaging for CPG brands wanting their product to stand out on shelf, and emerging trends in the retail industry. They also give shout outs to local brands and share their personal reflections. The episode concludes with Trevor’s “Memo to Myself” and Christine...

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In the inaugural episode of the Blue Light Special podcast, hosts Christine Wright and Trevor Lewis introduce the podcast and its purpose of helping shopper marketers improve at their day-to-day jobs. They discuss the influence of social media on consumer behavior, particularly among younger generations, and share personal retail experiences. The hosts also give shout outs to brands that are getting it right and discuss trends in r...

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March 21, 2024 36 secs

Welcome to Blue Light Special, the podcast for CPG brand marketers who want to lighten up their hustle in retail and real life. Join your hosts Christine Wright, the Retail Solutionista, and Trevor Lewis, the Wizard of Retail Wonders, as they drop knowledge bombs and insider hacks to make your brand the talk of the shelf. Get a taste of what's to come when the podcast launches on 4/2/24 with our trailer.

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