In the inaugural episode of the Blue Light Special podcast, hosts Christine Wright and Trevor Lewis introduce the podcast and its purpose of helping shopper marketers improve at their day-to-day jobs. They discuss the influence of social media on consumer behavior, particularly among younger generations, and share personal retail experiences. The hosts also give shout outs to brands that are getting it right and discuss trends in retail and branding. They explore the concept of segmenting in-store marketing budgets based on store volume and the need for flexibility and nimbleness in the industry. The episode concludes with a segment on personal reflections and advice.
Takeaways
- The Blue Light Special podcast aims to empower shopper marketers and provide them with valuable insights and resources.
- Social media, particularly platforms like TikTok, has a significant influence on consumer behavior, especially among younger generations.
- Segmenting in-store marketing budgets based on store volume can help brands allocate their resources more effectively.
- Being flexible and nimble is crucial in the ever-changing retail industry.
- Personal reflections and positive mindset are important for personal and professional growth.
Chapters
00:00 Introduction
00:30 Who, What, Why, and How of the Podcast
01:27 Goal of Empowering Shopper Marketers
02:49 Segment: Show and Tell - Personal Retail Experiences
03:14 Observing Consumer Behavior Influenced by Social Media
04:12 TikTok Influencers and Purchasing Decisions
05:08 The Impact of Social Media on Kids' Purchasing Behavior
06:01 Segment: Shout Outs to Brands Getting It Right
07:00 Trends in Retail and Branding
11:49 Segment: Heard on the Street - Trends in In-Store Marketing
13:14 Segment: Lightning Round of Questions with Christine Wright
16:06 Segment: Memo to Myself and I Am
23:34 Closing and Gratitude
Resources:
Kilee Nickels on Instagram and LinkedIn
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