In the inaugural episode of the Blue Light Special podcast, hosts Christine Wright and Trevor Lewis introduce the podcast and its purpose of helping shopper marketers improve at their day-to-day jobs. They discuss the influence of social media on consumer behavior, particularly among younger generations, and share personal retail experiences. The hosts also give shout outs to brands that are getting it right and discuss trends in retail and branding. They explore the concept of segmenting in-store marketing budgets based on store volume and the need for flexibility and nimbleness in the industry. The episode concludes with a segment on personal reflections and advice.
Takeaways
Chapters
00:00 Introduction
00:30 Who, What, Why, and How of the Podcast
01:27 Goal of Empowering Shopper Marketers
02:49 Segment: Show and Tell - Personal Retail Experiences
03:14 Observing Consumer Behavior Influenced by Social Media
04:12 TikTok Influencers and Purchasing Decisions
05:08 The Impact of Social Media on Kids' Purchasing Behavior
06:01 Segment: Shout Outs to Brands Getting It Right
07:00 Trends in Retail and Branding
11:49 Segment: Heard on the Street - Trends in In-Store Marketing
13:14 Segment: Lightning Round of Questions with Christine Wright
16:06 Segment: Memo to Myself and I Am
23:34 Closing and Gratitude
Resources:
Kilee Nickels on Instagram and LinkedIn
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.