Summary
In this episode, the hosts Christine Wright and Trevor Lewis discuss lessons learned from watching the Kansas City Chiefs’ season and Superbowl win, the importance of packaging for CPG brands wanting their product to stand out on shelf, and emerging trends in the retail industry. They also give shout outs to local brands and share their personal reflections. The episode concludes with Trevor’s “Memo to Myself” and Christine’s “I am” for the day plus a preview of the next episode.
Takeaways
- Packaging plays a crucial role in the success of a brand on the shelf.
- Technology platforms like Shelfgram can provide valuable insights into brand performance and competition.
- Local brands like Cherry Co. and Meat Mitch are making waves in Kansas City.
- Emerging brands need to consider how their packaging will transition from online to brick-and-mortar stores.
Chapters
00:00 Introduction
01:13 Lessons from the Kansas City Chiefs
08:49 Shout Outs: Cherry Co., Meat Mitch
11:25 Trends: Packaging for Emerging Brands
16:04 Lightning Round
23:12 Conclusion: Trevor’s “Memo to Myself” and Christine’s “I am” for the day.
Resources
Kilee Nickels on Instagram and LinkedIn
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