Summary
In this episode, host Christine Wright and Trevor Lewis interview Jackie Berra, Director of Design Operations at InStore Design Display, to learn how to nail display design. They explore the challenges of creating unique displays in a market saturated with color blocking and the importance of differentiation. Jackie shares insights into the design process and emphasizes the need for budget alignment and transparency. She also discusses the role of AI in design, including its impact on renderings and efficiencies. The hosts end the episode with personal reflections and reminders.
Takeaways
- Creating unique displays is a challenge in a market saturated with color blocking.
- Budget alignment and transparency are crucial for effective display design.
- AI can enhance the design process by improving renderings and efficiency.
- Personal reflections and reminders can help navigate challenges and maintain authenticity.
Chapters
00:00 Introduction to Display Design with Guest Jackie Berra
02:51 Pattern Interrupt No More: Color Blocking
05:03 Brands Getting It Right
08:37 Case Study: Designing Headers for Husqvarna
11:55 Interview with Jackie Berra, Director of Design Operations with InStore Design Display
22:55 Lightening Round
27:37 Personal Reflections and Reminders
Resources
Green Light card for teens and kids
12-Point Preparation Check List
Podcast: Accidental Creative with Todd Henry
Podcast: How to Fail with Elizabeth Day
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