Episode 4: Nailing Display Design with Tips from Jackie Berra

Summary

In this episode, host Christine Wright and Trevor Lewis interview Jackie Berra, Director of Design Operations at InStore Design Display, to learn how to nail display design. They explore the challenges of creating unique displays in a market saturated with color blocking and the importance of differentiation. Jackie shares insights into the design process and emphasizes the need for budget alignment and transparency. She also discusses the role of AI in design, including its impact on renderings and efficiencies. The hosts end the episode with personal reflections and reminders.

Takeaways

• Creating unique displays is a challenge in a market saturated with color blocking.
• Budget alignment and transparency are crucial for effective display design.
• AI can enhance the design process by improving renderings and efficiency.
• Personal reflections and reminders can help navigate challenges and maintain authenticity.

 

Chapters

00:00 Introduction to Display Design with Guest Jackie Berra

02:51 Pattern Interrupt No More: Color Blocking

05:03 Brands Getting It Right

08:37 Case Study: Designing Headers for Husqvarna

11:55 Interview with Jackie Berra, Director of Design Operations with InStore Design Display

22:55 Lightening Round

27:37 Personal Reflections and Reminders

 

Resources

Venmo for teens

Green Light card for teens and kids

You Are Enough Co.

12-Point Preparation Check List

Vizcom.ai

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