Summary
In this episode, hosts Christine Wright and Trevor Lewis discuss how emerging brands can leverage events to get noticed and drive sales. They highlight the importance of authenticity, partnerships, and understanding the consumer journey. The guest, Justin Stephens, shares key insights and emerging trends from the Natural Products Expo West. He emphasizes the need for brands to invest in marketing and build relationships to succeed in the competitive retail landscape. The hosts also share their own tips for success and the importance of staying focused and grateful.
Takeaways
- Emerging brands can make a big impact at events without large booth expenses by leveraging content creation, hosting offsite events, or investing in smaller booth spaces.
- Authenticity and understanding the consumer journey are key to enhancing brand experience and engagement with consumers.
- Partnerships, alliances, and advocates are crucial for emerging brands to succeed in the retail industry.
- Investing in marketing is essential for emerging brands, and it should be a priority rather than an afterthought.
- Sustainability messaging is important but should not overshadow the product itself, and there is potential for a packaging revolution in the future.
Chapters
00:00 Introduction and Overview
03:30 Show & Tell: Who’s Doing it Right with Tradeshow Events
09:08 Guest Interview: Insights and Emerging Trends from Expo West with Justin Stephens
30:47 Lightning Round with Justin Stephens
37:36 Christine and Trevor's insights on finding balance
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