Episode 6: The Growing Role of Consultants in the CPG Industry

Summary

In this episode, the hosts discuss the role of consultants in the CPG industry, both for emerging brands and established brands. They highlight the growth of consultants after the pandemic and the need for specialized expertise in different channels. They also mention the importance of bringing outside insight into businesses. The hosts explore the different types of consultants, such as broker consultants and Amazon consultants, and how they can help brands launch into retail or gain premium space. They also discuss the rise of experiential marketing and the importance of interacting with consumers. The episode concludes with the hosts sharing their daily routines and reflecting on the importance of growth through failure.

Takeaways

• The role of consultants has grown in the CPG industry, with more brands seeking specialized expertise in different channels.
• Consultants can help brands launch into retail or gain premium space by leveraging their knowledge and relationships.
• Experiential marketing is on the rise, with brands creating unique and interactive experiences for consumers.
• Daily routines and morning rituals play a crucial role in setting the tone for a productive day.
• Growth often comes through failure, and it's important to take corrective action and learn from mistakes.

Chapters

00:00 Introduction

04:13 Specialized Expertise: The Key to Launching into Retail

09:14 Experiential Marketing: Creating Memorable Brand Experiences

29:39 Growth Through Failure