Episode 8: How Printing Can Make or Break Your POP Signage and Temporary Displays with Guest Martha Tucci

Summary

In this episode, the hosts discuss the growing trend of storefront portals in retail, which are being used to control spend, manage brand integrity, streamline approvals, and consolidate purchasing power. They also explore the rise of brand collaborations, where brands team up with other brands or celebrities to create unique and attention-grabbing products. The guest, Martha Tusi, Director of Project Management at In-Store Design Display, shares her expertise in print production and display manufacturing. She discusses the importance of staying relevant in the industry, managing quality, and preventing errors in the printing process.

Takeaways

• Storefront portals are becoming increasingly popular in retail as a way to control spend, manage brand integrity, streamline approvals, and consolidate purchasing power.
• Brand collaborations are a growing trend, with brands teaming up with other brands or celebrities to create unique and attention-grabbing products.
• Staying relevant in the industry requires staying up-to-date with industry trends and continuously learning about new technologies and processes.
• Managing quality in the printing process involves thorough proofing, checking color values, and ensuring the structure and design of displays are suitable for their intended use and shipping requirements.
• Preventing errors in the printing process requires attention to detail, multiple rounds of proofing, and seeking feedback from others to catch any potential mistakes.
• The hosts and guest emphasize the importance of teamwork and collaboration in the retail industry, as well as the need to shift from a 'me' mindset to a 'we' mindset.

Chapters

00:00 Introduction and Overview

00:56 The Rise of Storefront Portals in Retail

15:04 Expert Insights on Print Production and Display Manufacturing

28:23 Managing Quality in the Printing Process

29:22 Preventing Errors in Printing

31:16 The Importance of Teamwork and Collaboration in Retail

39:14 Memo to Myself and I Am

42:01 Conclusion