Episode 9: Brand Synergies: The Rise of Retail Collaborations in CPG

Summary:

In this episode, Christine & Trevor discuss brand collaborations in the CPG industry. They share recent examples of brand collaborations, such as influencers launching their own CPG brands and partnerships between McDonald's and nail polish companies, Krispy Kreme and McDonald's, and Mattel and Ollie pop. They also discuss trends in retail, including Walmart's new private label brand, the removal of self-checkouts in some stores, and the use of AI in nail salons. The hosts provide insights for brand managers considering collaborations, such as understanding the merchant's objectives, sharing costs and real estate, and being willing to take risks. They end the episode with personal reflections on the importance of hard work and experience.

Takeaways

• Brand collaborations are becoming increasingly popular in the CPG industry, with influencers launching their own CPG brands and partnerships between different brands.

• Collaborations can help elevate an entire category and share costs and real estate, but it's important to understand the merchant's objectives and be willing to take risks.

• Trends in retail include the introduction of new private label brands, the removal of self-checkouts in some stores, and the use of AI in nail salons.

• Personal reflections include the importance of hard work and the value of experience in a specific field.

Chapters

00:00 Introduction to Brand Collaborations

01:27 Recent Personal Experiences in Retail

10:55 Trends in Retail: Private Label Brands, Self-Checkouts, and AI

22:07 Personal Reflections: Hard Work and Experience