1st & 2nd Movers: Sell 'Em Both!

In this Blunt on Business episode we’re getting tactical, and brutally honest about how to sell to both first movers and second movers in your industry.

🎯If you’re only targeting early adopters, or only going after cautious laggards, you’re leaving serious revenue on the table!

Here, you’ll learn:

1️⃣ Understand the First Mover Mindset – These buyers want innovation, speed, and a competitive edge. We'll break down how to lead with vision, velocity, and early adopter proof.

2️⃣ Win Over the Second Movers – These buyers want safety, certainty, and ROI. Learn how to package social proof and low-risk onboarding that speaks their language.

3️⃣ Position Yourself as the Solution for Both – With the right messaging strategy, your offer can speak to both kinds of buyers without diluting your value.

This episode will help you double your sales lanes—without doubling your work.🎯 Book your Rapid Revenue Roadmap now at RichLaster.com to create a buyer journey that converts both the bold and the cautious.