The 5 Client Questions Every Smart Founder Should Ask This Summer

If you're a Seed or Series A founder planning to “coast” through the summer you’re leaving your next round on the table.

In this episode of Blunt On Business, Rich Laster unpacks why re-engaging past clients is your single most overlooked growth move and how the most successful early-stage founders turn summer slowdowns into a pipeline of referrals, insights, and reactivation deals.These five, high-leverage questions are no fluff! They’re battle-tested prompts designed to deepen relationships, surface blind spots, and create investor-worthy signals of traction:1. What did you value most about working with us?Discover how your market perceives your value; not how you hope they do. Use the language your clients give you to perfect your pitch, differentiate your messaging, and sharpen your investor updates.2. Where did we fall short or leave room for improvement?Constructive feedback reveals your hidden churn risks. Founders who invite it don’t just retain better; they improve faster.3. What new challenges are you facing this year?These answers are your R&D department. Great founders don’t guess what to build next; they ask the folks likely to buy it.4. Would you recommend us to others? Why or why not?Referrals and testimonials don’t come from wishful thinking. This question uncovers promoters, detractors, and untapped advocates.5. Is there anything you wish we offered or did differently?Innovation lives in this answer. Often, your clients already know how you could grow if only you’d ask.Whether you’re prepping for a fall raise, optimizing CAC/LTV, or trying to turn retention into repeatable revenue, this is your July reset.🎯 Ready to get clarity, reactivation, and revenue before Q3 slips away? Book your Rapid Revenue Roadmap now at RichLaster.com and unlock what your past clients already know will move your business forward.