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May 21, 2025 • 26 mins

🚀 At 23, JJ Carter built a million-dollar PR firm from cold DMs—now he’s the secret weapon for CEOs landing features on Fox, ABC, and CBS. In this episode of Boardsi Leadership Talks, the founder of Golden PR reveals:

âś… How to "borrow credibility" (and why 90% of executives do it wrong)
âś… The 2025 trust crisis (why people need 7 hours of content before trusting you)
✅ AI’s role in PR ("It’s the new internet—adapt or die")
âś… His "upside-down triangle" strategy for turning press into profit

JJ's LinkedIn: https://www.linkedin.com/in/jj-carter-aa293119b/
đź”— Work with JJ: gldnpr.com
🎙️ Subscribe for more:  @TheBoardsi  

⏱️ Chapters/Timestamps
00:00 - From High School to Million-Dollar PR
02:50 - How Cold DMs Landed Fox News Features
06:14 - The 2025 Trust Crisis (7-Hour Rule)
10:33 - AI vs. Authenticity in PR
14:21 - JJ’s Advice for Young Hustlers
18:45 - How to Hire Golden PR

#PRSecrets #CEOBranding #TrustBuilding #YoungEntrepreneur #mediastrategy

Thank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.

For more information about our podcast, visit https://boardsi.com/category/podcast/. Stay connected with us for upcoming episodes and join our community of forward-thinking leaders.

This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.com

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