Why AI Can’t Replace Human Trust Officers (CEO Explains) | Kenneth Lako

💰 "Wall Street expertise, Main Street values" – Meet Kenneth Lako, CEO of Members Trust Company, the only trust firm owned by credit unions. In this episode of Boardsi Leadership Talks, Ken reveals:
- How his team handles the $74 trillion generational wealth transfer (and the risks no one’s talking about).
- Why AI can’t replace human judgment in trust services (but how it’s transforming the back end).
- The counterintuitive strategy behind their low fees + high-touch service.
- His wild career journey—from beer sales to law to leading a national trust company.

Chapters/Timestamps:
00:00 - Intro: The $74T Wealth Transfer Opportunity
02:34 - How Credit Unions Disrupt Wealth Management
04:17 - Low Fees + High Service? Their Secret
07:16 - From Beer Sales to CEO: Ken’s Unlikely Journey
10:12 - AI vs. Human Touch in Trust Services
15:30 - How Boards Ensure Fiduciary Responsibility
19:59 - Serving Diverse Credit Unions Nationwide
23:07 - Ken’s Biggest Decision as CEO
25:07 - How to Connect with Members Trust

🔗 Connect with Kenneth Lako:
Website: https://www.memberstrust.com/
LinkedIn: https://www.linkedin.com/in/kennethlako/

🎙️ Subscribe for more leadership insights: @Boardsi

#WealthTransfer #TrustCompany #CreditUnions #FinancialLeadership

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