Bob Hutchins
Marketing and Branding Consultant-Bridging the Gap Between Human Behavior and Cutting-Edge Innovation! Digital Marketing OG |Author| Tedx Speaker| Visit https://swellcast.com/BobHutchins to add your episodes to this community podcast, or to start your own podcast.
Episodes
"When the public's newfound power isn't matched with genuine communication, we risk spiraling into nihilism, where tearing down becomes the only remaining impulse that we have. Is this the world we want to inhabit? The Internet has enabled individuals to challenge traditional authorities. But without genuine dialogue, such challenges risk descending into chaos, becoming reactionary rather...
"But are we simply clinging on to the effort, heuristic, Blind to the potential benefits of AI? I think it's time we explored this perspective. And we asked ourselves honestly, are we prioritizing the wrong thing? Are we so enamored with the human struggle that we overlook the efficiency and capabilities of AI? Perhaps we're Looking at it wrong, what if we shift our focus from the effort ...
"Our phones are both a bridge and a barrier. They connect us, but also they buffer us from true spontaneity. The cost of this shift isn't immediately obvious, but I've started to see its effects in myself and others. Social anxiety seems to be on the rise. We may have lost the natural practice of handling unexpected social situations when every interaction is planned, unplanned, once beco...
"Screens as a central interface of our lives will fade a little bit more into the background. This shift brings unavoidable questions. What happens to our agency when decisions are made for us by, say, invisible systems? How will we evaluate systems we no longer fully control? So as we approach a post click society, it will be faster, more efficient. But we'll also need new kinds of liter...
"When we're talking about integrating artificial intelligence into mental health tools use by clinicians, etc. I think this is a crucial conversation that calls for what media theorist Marshall McLuhan termed hybrid energy and what scholar Neil Postman would describe as loving resistance. You see, the question in my mind isn't whether AI. Should replace human clinicians. It's about how we...
"Purpose isn't all sunshine and rainbows. It has its own set of challenges. We're creatures of habit, and we resist change. When innovation disrupts our convenient lives, we get defensive. But purpose driven companies and individuals are willing to embrace inconvenience for the sake of quality, sustainability and community. It's the intersection of purpose and convenience. Purpose and con...
"It doesn't exploit our insecurities, fears and anxieties, but acknowledges them and offers solution. It's not just about making a sale, but about making a difference. So I'm calling us all to a higher, more restorative way of marketing and communicating and selling. One that respects our audience's intelligence values that they trust and values their trust and seeks to enrich their lives...
"You. Here's a reminder for you. Your job is not where you find your family. Make friends, sure. But I advise people to be cautious of work environments that use the terms and language about, quote, family or loyalty and things like that. Look, healthy families don't demand performance and production, or else they kick you out or they don't pay you for your productive contribution to the ...
"The Office of the Way things Used To Be had its own challenges lengthy commutes, swallowing up our mornings and evenings, unending tug of war between work and family life. And we all kind of mourned at times that our time with our family was slipping away. But the pandemic, in my opinion, it's opened a door to a different way of working and of being, a way that allows more time, space, f...
"Every so often, we're reminded that the Google Google digital universe navigate static. Static but ever evolving. A new update from Google serves as one such reminder. So Google has decided to make a very bold move. Starting from December, any Google account left untouched for two years will be deleted. Now, this is not about out data management. It's a statement about security, responsi...
"Have it your way. The correct version is have it your ways. This isn't necessarily incorrect, but it could be considered nonstandard English. Your way is singular, which implies there's only one way that the customer would want something. Your ways would mean there are multiple ways the customer might want their order, which is likely more accurate. Brand wheaties the breakfast of champi...
"So it's not just the people or the items being observed that act in a certain way when they know they're being observed but actually the observer interacting with this system and brings maybe their own bias and maybe their own effect. So my question is to all you swell people is it possible to truly have an unbiased study or research at any time? Let me know. Something to think about."
"Great brands that excel at marketing and communications, even serious informal brands, know how to lighten up and be authentic. What makes a great marketer, in your opinion? If there was just one trait to have, what would it be? Let me know in the comments below. Thanks."
"But not only is this a successful business principle, it's also a life principle as well. Instead of seeing your future and life path as something, you need to lock into and do one or two things really well and be the quote, best at it, try many things, find things you're good at, and enjoy and master them. Take your time. Then see how they all fit together and become the only thing that...
"The possibility that our new innovations and technologies could rehumanize us. Now, I know the title sounds a little far fetched and maybe like Clickbait, but hear me out. What if we've been focusing on the wrong things to define what's human and normal? What if a shift in the definition of healthy human behavior and how our time is best spent can be realized through our technology?"
"You see, empathy enables us to tell really good stories that people will listen to and become fans of. When you begin to see the world through their eyes first."
"Some practical ways to benefit from personalized marketing while staying aware of its dangers is to set aside time each week to explore and experience the world outside of our personalized bubble. For instance, you can try reading a newspaper from another country or watching a movie with subtitles in a language you don't know. This will help take us out of our comfort zone and open up ne...
"What energizes you being at a party with lots of people that you can interact with? Or does that scenario zap your energy just by thinking about it? These are questions that are often used to determine if you're an extrovert or an introvert. And while these type of questions can be helpful to know your propensities and how to manage your own self care and recharge your own internal batte...
"Do you know what the common denominator is in all of the most effective communication and marketing? It allows the listener to see a clear reflection of themselves. Here are four things that are required in order to build a clean mirror for the desired audience you are communicating to. First, human connection. If they can't feel that reflecting back to them in your presentation, whateve...
"B does our concerns about AI and Chat GPT lead us collectively toward a prevailing attitude of mistrust and seeing everyone around us as cheaters? I believe most people want to learn and grow. We mostly want to be more efficient, creative, and find quality time to spend on the things and the people that are most important to us. How about we focus on that and other people and allow thing...
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