Breaking Barriers: Women Leading the Cannabis Revolution
In this episode of the Bodacious Women in Cannabis podcast, I had the pleasure of speaking with Heidi Whitman, a dynamic and inspiring cannabis industry consultant. Heidi shared her incredible journey into the cannabis industry, which was deeply influenced by her father's use of cannabis for mental health and her own experiences with holistic veterinary care.
Heidi's story is one of resilience and passion. She recounted how her father's struggle with cancer and the inability to provide him with cannabis in a Tampa hospital in 2000 sparked her determination to bring cannabis into empathetic healthcare settings. This drive led her to create the Naked Leaf brand, focusing on natural health products for both people and pets, which she successfully launched in the UK in 2018.
Throughout our conversation, Heidi highlighted the challenges she faced, including the mishandling of her brand post-acquisition and the ethical dilemmas she encountered in the industry. Despite these obstacles, Heidi's commitment to ethical practices and her passion for the cannabis industry have only grown stronger.
Heidi is now a consultant, working on various innovative projects, including precision medicine and internationalization of cannabis brands. She is also a co-founder of the Empower Her Cannabis Society, a rapidly growing network of over 600 women from 24 nations, dedicated to supporting and uplifting women in the cannabis industry.
Heidi's dedication to fostering a collaborative and inclusive environment in the cannabis space is truly inspiring. Her story is a testament to the power of resilience, community, and the pursuit of one's passion.
Listeners can connect with Heidi on LinkedIn to learn more about her work and the Empower Her Cannabis Society. This episode is a must-listen for anyone interested in the cannabis industry and the incredible women leading the way.
https://www.linkedin.com/in/heidi-whitman-535a067/
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