What does it really take to build trust, lead with integrity, and shape the future of the collision industry?
In this power-packed episode of Body Bangin’, I sat down with three leaders who aren’t afraid to get real about certifications, training, and what shops need to do right now to thrive:
👉 Steve Fishe – Owner of Plan B Auto Body & President of TCRA
👉 Jerry Dalton – Owner of Dalton Collision & Board Member of TCRA
👉 Brent Henkle – Training Manager at Elite Body Shop Solutions & Secretary of TCRA
We pulled back the curtain on the truths (and myths) around shop certifications, dealer sponsorships, and the actual ROI of being “certified.”
What you’ll learn in this episode:
⚡ Why most owners misunderstand the value of certifications
⚡ How shops can use certifications as a marketing tool instead of a liability
⚡ The hidden costs shops never calculate before chasing that badge
⚡ What consumers think “certified” means vs. the reality in the industry
⚡ How training, accountability, and leadership separate the shops that say they’re certified from the shops that actually live it
If you’ve ever wondered whether certifications are worth it—or how to leverage them to actually grow your business—this conversation is your playbook.
🎤 Don’t miss the chance to connect with these pros live at the Music City Collision Conference in Nashville, TN — September 26–27, 2025.
👉 Register here: https://mytcra.com/music-city-collision-conference/
🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.
👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA
📧 Connect with our guests:
Steve Fishe – steve@planbautobody.com | https://www.linkedin.com/in/planbautobody/
Jerry Dalton – jerry@daltoncollision.com | https://www.linkedin.com/in/jerry-dalton-91ab521b/
Brent Henkle – brent.henkle@elitebodyshopsolutions.com |https://www.linkedin.com/in/brent-henkle-b5916213/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
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