What does it really take to build trust, lead with integrity, and shape the future of the collision industry?
In this power-packed episode of Body Bangin’, I sat down with three leaders who aren’t afraid to get real about certifications, training, and what shops need to do right now to thrive:
👉 Steve Fishe – Owner of Plan B Auto Body & President of TCRA
👉 Jerry Dalton – Owner of Dalton Collision & Board Member of TCRA
👉 Brent Henkle – Training Manager at Elite Body Shop Solutions & Secretary of TCRA
We pulled back the curtain on the truths (and myths) around shop certifications, dealer sponsorships, and the actual ROI of being “certified.”
What you’ll learn in this episode:
⚡ Why most owners misunderstand the value of certifications
⚡ How shops can use certifications as a marketing tool instead of a liability
⚡ The hidden costs shops never calculate before chasing that badge
⚡ What consumers think “certified” means vs. the reality in the industry
⚡ How training, accountability, and leadership separate the shops that say they’re certified from the shops that actually live it
If you’ve ever wondered whether certifications are worth it—or how to leverage them to actually grow your business—this conversation is your playbook.
🎤 Don’t miss the chance to connect with these pros live at the Music City Collision Conference in Nashville, TN — September 26–27, 2025.
👉 Register here: https://mytcra.com/music-city-collision-conference/
🔔 Subscribe now and never miss an episode that challenges the status quo and helps you grow for real.
👇 RESOURCES & LINKS:
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/body-bangin/id1558234037
🎧 Listen on Spotify: https://open.spotify.com/show/491aIUWJ72fFpVARROeRcA
📧 Connect with our guests:
Steve Fishe – steve@planbautobody.com | https://www.linkedin.com/in/planbautobody/
Jerry Dalton – jerry@daltoncollision.com | https://www.linkedin.com/in/jerry-dalton-91ab521b/
Brent Henkle – brent.henkle@elitebodyshopsolutions.com |https://www.linkedin.com/in/brent-henkle-b5916213/
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
Join the Body Bangin' Facebook Group!
https://www.facebook.com/groups/989546031854134
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.