Innovation DNA: The Six “I” Advantage

This week on the Bold Inventor Show, host J.D. Houvener dives into the human side of innovation with Natalie Turner, founder of The Six ‘I’s® of Innovation and author of Yes, You Can Innovate. Natalie joins live from the UK to unpack her game-changing framework that helps individuals and teams unlock their unique contributions to innovation—and create meaningful value from ideas.

👁️ What are the Six I’s?

• Identify – Spot emerging trends and opportunities
• Ignite – Spark new ideas and rally others
• Investigate – Analyze and assess feasibility
• Invest – Secure buy-in and resources
• Implement – Deliver real-world solutions
• Improve – Reflect, iterate, and grow

🔬 At the core of this method is purpose—the “why” behind innovation—and the belief that everyone can play a role in the innovation process, not just designers, engineers, or inventors.

💡 In this episode, you’ll learn:

🧠 Why self-awareness is critical to innovation
Natalie explains how her self-assessment profiling system helps you discover your innovation strengths—and your blind spots.

📊 How to read and use your Six I's profile
See examples of both individual and team-based profiles to understand how organizations can align innovation roles with actual strengths.

📕 The power of codified IP
Natalie shares her own entrepreneurial journey, how she built a global innovation training company from scratch, and how her Six I’s model is now taught worldwide.

🤝 Why collaboration beats solo genius
Innovation doesn’t live in isolation. Whether you're an igniter or an implementer, knowing where to partner is the key to progress.

📈 Real-world use cases
From global companies to solo inventors, Six I’s has helped thousands align purpose with action—driving innovation culture, leadership, and sustainable growth.

🎁 Special Offer
Listeners get 10% off the Six I’s innovation profile assessment using code BP10 at 6-i-innovation.com

Whether you're a solo inventor with a big idea or a team leader trying to inspire change, this episode offers fresh tools to help you innovate with confidence, clarity, and purpose.

📖 Get the book: Yes, You Can Innovate
🔎 Take the profile assessment
🎤 Learn more about Natalie’s keynote speaking and training at 6-i-innovation.com

Hashtags:
#InnovationStrategy, #SixIs, #NatalieTurner, #InnovationLeadership, #CreativeMindset, #BoldInventorShow, #InventorsJourney, #PurposeDrivenInnovation, #DesignThinking, #InnovationCulture

Support the show

Have an invention or brand to protect? Or just curious about learning more? Download our FREE Inventor Kit here: https://keap.page/gw292/inventor-kit.html

DISCLAIMER
Everything discussed on this podcast is for informational purposes only and not for the purpose of providing legal advice.